2014 OLI Leadership Conference...gratitude to OLI Media Consultant Carol Steckbeck, who was the backbone of the planning process and shepherded it from beginning to end. Thank you

2014 OLI Leadership Conference & Training SeminarsMay 13-15, 2014Albuquerque, New Mexico

www.oli.org

2 2014 Operation Lifesaver Leadership Conference

Welcome to Albuquerque from Mayor Richard Berry

Greetings from Bill Barringer and Joyce Rose

Message from Janice Cowen, Conference Chair

Schedule At-a-Glance

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Keynote Speakers8

Conference Sponsors9

Schedule in Detail10

See Tracks? Think Train! Campaign Update14

The Operation Lifesaver Champion Award15

F. Tom Roberts Memorial Award and 2014 Nominees16

In Memoriam18

Operation Lifesaver Social Media19

3See Tracks? Think Train!

Welcome

Founded in 1972, Operation Lifesaver’s mission is to end collisions, injuries and fatalities at railroad grade crossings and along railroad rights-of-way. Albuquerque

has its own very unique historic railway going through the heart of the city, the Atchison, Topeka and Santa Fe and the Atlantic and Pacific Railroad. The railroad system has shaped Albuquerque ever since the 1880s, when Albuquerque was deemed as the division point between these major rail systems. The education that Operation Lifesaver provides is paramount to the safety of all the citizens of Albuquerque, and we thank you for the great work that you do.

In addition to the important dialogue that will take place during the conference, I hope that you will also find some time to experience the abundant cultural attractions, local cuisine and unique ambiance found only in Albuquerque. Your visit is important to us, and we hope that you enjoy your stay in the “Land of Enchantment.”

Again, welcome to Albuquerque and good luck with your conference.

On behalf of the City of Albuquerque, I take great pleasure in welcoming you to the 2014 Operation Lifesaver Leadership Conference.

Richard J. BerryMayor

City of Albuquerque


Have a wonderful time.The conference committee has worked tirelessly for

months to organize a meeting that will allow you to

reconnect with good friends; learn about innovations in

rail safety education, engineering and enforcement; and of

course, reignite you for the next phase of the See Tracks?

Think Train! campaign.

We hope you will see their efforts in every detail of the

conference, from the Opening Ceremonies with the Kirtland

Air Force Base Color Guard and welcomes from keynote

speakers FRA Administrator Joseph Szabo and NTSB

Acting Chairman Christopher Hart, to a stirring motivational

talk by renowned mountain climber Eric Alexander.

You’ll hear from See Tracks? Think Train! spokespersons

and see a new video we developed in our ST3 campaign

session. Our Trespass Panel will bring you updates on new

trespass prevention research and initiatives. Engineering

panelists will walk you through updates to the MUTCD.

Our Social Media panel will share lessons on how to

harness platforms like Facebook and Twitter for maximum

effectiveness. The Transit panel will give you great ideas on

how to strengthen your relationship with your local transit

agencies and improve safety around transit systems. Don’t

miss out on the International Panel; we’ll be joined by

trackSAFE’s Naomi Frauenfelder of Australia, Operation

Lifesaver Estonia’s Tamo Vahemets, along with Operation

Lifesaver Canada’s Mike Regimbal. It will be exciting to hear

about rail safety education efforts in other countries.

We’re here to have fun, too, so we hope you’ll buy some

raffle tickets, join us in celebrating the award winners and

come on our outing up the Sandia Peak Tramway to the

High Finance Restaurant.

Don’t leave without exchanging contacts, good stories,

great ideas and wonderful memories!

We are so excited to welcome you to the 2014 Operation Lifesaver Leadership Conference and Training Seminars!

Operation Lifesaver, Inc. Board Chairman William “Honey Badger” Barringer and OLI President and CEO Joyce Rose

You’re in for a treat.Welcome to the 2014 Operation Lifesaver Leadership

Conference!

We are thrilled you are joining us in “The Duke City” along

with numerous policymakers, professionals and experts

from across the globe who share a common vision of

keeping communities safe around tracks and trains. Your

participation reflects our growing momentum in carrying

forth the rail safety message and ensuring that it’s heard by

the people who need it most.

We are less than two months into one of our most

ambitious national campaigns, See Tracks? Think Train!

The success of the campaign will help shape the future

direction of Operation Lifesaver. That’s why I encourage

you to use the resources available to you at this

conference. Exchange ideas. Share what works. Offer help.

I have been so proud leading the conference committee

for months to help shape the sessions and organize

this gathering. Now you get to see the fruits of our labor

and hopefully come away enriched, empowered and

reinvigorated.

I am so grateful for the hard work of the conference

planning committee, which includes OLI President Joyce

Rose, Vice President Wende Corcoran, former New Mexico

State Coordinator Christene Aldeis and NMOL’s Bob

Wilbur, Phil Nerkowski of Amtrak, Raffle Chair/Tennessee

State Coordinator Jill Moody, and F. Tom Roberts Memorial

Award Chair/Utah State Coordinator Vern Keeslar and all

of our session moderators. We all owe a special debt of

gratitude to OLI Media Consultant Carol Steckbeck, who

was the backbone of the planning process and shepherded

it from beginning to end.

Thank you so much for coming, and please be sure to tell

us how we did when you get your conference evaluation

form.

Over the next few days, we’ll roll up our sleeves and explore the most dynamic, new rail safety education strategies.

Janice Cowen, Leadership Conference Committee Chair; National Advisory Council Chair; South Carolina State Coordinator



Schedule At-a-Glance

Pre-Conference Meetings

8 a.m. - 5 p.m.State Coordinator Day Meetings

8 a.m. - 12:30 p.m. Coaches and Trainers Sessions

Opening Ceremonies

1 p.m. - 1:30 p.m.Opening Ceremonies

1:30 p.m. - 2 p.m.Keynote Address by FRA Administrator Joseph Szabo; Remarks by Acting NTSB Chairman Christopher Hart

2 p.m. - 3 p.m.Motivational Speaker and Mountain Climber Eric Alexander

See Tracks? Think Train!

3:30 p.m. - 4:30 p.m. New Operation Lifesaver video premiere; overview of the See Tracks? Think Train! campaign; remarks by campaign spokesmen Mark Kalina, Jr. (survivor), and Russ Fletcher (engineer).

Don’t miss out on these exciting highlights of the 2014 Operation Lifesaver Leadership Conference.

TuesdayMay 13, 2014

WednesdayMay 14, 2014

WednesdayMay 14, 2014

2014 State Coordinator Orientation Keynote Speaker FRA Administrator Joe Szabo

ST3 Campaign Spokesman Mark Kalina, Jr.

Panel Sessions

8:30 a.m. - 9:30 a.m. Trespass Panel — Research & New Initiatives

9:30 a.m. - 10:15 a.m.Engineering Panel

10:45 a.m. - 11:30 a.m.Social Media Panel

11:30 a.m. - 12:15 p.m.Transit Panel

1:45 p.m. - 3:05 p.m.International Panel

3:45 p.m. - 4:30 p.m.Education Panel

4:30 p.m. - 5:15 p.m.Enforcement Panel

Awards Banquet

7 p.m. - 7:30 p.m.Honoring nominees and re-cipients of the F. Tom Roberts Memorial and the Operation Lifesaver Champion awards

7:30 p.m. - 9 p.m.Banquet

Extras

May 14, 2014Partnership Exhibits11 a.m. - 1 p.m. 3 p.m. - 3:30 p.m.

Raffle Ticket Sale3 p.m. - 3:30 p.m.

Sandia Peak Tramway/High Finance Restaurant Outing5 p.m. - 9:30 p.m.

May 15, 2014Partnership Exhibits/Raffle Ticket Sales7:30 a.m. - 8:30 a.m.10:15 a.m. - 10:45 a.m.12:15 p.m. - 1:30 p.m. (Box lunch)3:15 p.m. - 3:45 p.m. (Raffle only)

Raffle Drawing5:15 p.m - 5:30 p.m.

Take lots of pictures and tweet along in these sessions using hashtag #OLILeadership.

ThursdayMay 15, 2014

ThursdayMay 15, 2014 May 14-15, 2014


Amtrak Social Media Director Julia Quinn

Awards Banquet Musician Joaquin Gallegos

Sandia Peak Tramway


Keynote SpeakersJoseph C. Szabo is the 12th Administrator of the Federal Railroad Administration (FRA) and the first to come from the ranks of rail workers. He leads a staff of more than 900 professionals located in Washington, DC, and at field offices across the United States who develop and enforce safety regulations; manage financial assistance programs; and oversee research and technology development programs.

He holds a baccalaureate degree in Labor Relations from Governors State University and is the recipient of an honorary doctorate from Lewis University for his lifetime commitment to public service.

The Honorable Joseph C. Szabo

The Honorable Christopher A. Hart

Eric Alexander

Christopher A. Hart is Acting Chairman of the National Transportation Safety Board. He was sworn in as a Member in 2009, and designated by the President for a two-year term as Vice Chairman of the Board on August 18, 2009. In 2013, the President nominated him for a second term, and he continues to serve as Vice Chairman.

Hart joined the Board after a long career in transportation safety, including a previous term as a Member of the NTSB. Before returning to the Board, Member Hart was Deputy Director for Air Traffic Safety Oversight at the Federal Aviation Administration. He was previously the FAA Assistant Administrator for the Office of System Safety.

On May 25, 2001 Eric Alexander scaled Mt. Everest guiding his blind friend Erik Weihenmayer to its lofty 29,035-foot summit. In 2002, the pair traveled to Russia and climbed Mt. Elbrus at 18,500 ft, and again found success on Mt. Kosciusko, Australia — two more of the seven summits (the highest points on each of the seven continents). Notably the pair skied from the top of each of these latter two— making this the first-ever blind ski descents. Eric shares this inspirational story with audiences all over the country and when he is not traveling, he teaches disabled skiers in Vail, Colorado and directs Adventures Beyond Limits, an organization that educates and encourages youth with disabilities in the outdoors.

Platinum Sponsors

Gold Sponsor

Silver Sponsors

In-Kind Sponsor

Conference Sponsors


Schedule in DetailWednesday, May 14, 2014

Time Event Location

8–11:00 a.m. Exhibitor Setup FOYER7 a.m. Opening ceremonies run-through SANDIA IV-V7:30 a.m.- 5:30 p.m. Registration FOYER8 a.m.–12:30 p.m. Coaches and Trainers Session SANDIA I-III Lunch on Your Own11 a.m.–1 p.m. Partnership Exhibits FOYER

Conference BeginsGeneral Session (1:00 – 5:00 pm) NOTE: All General Sessions will be held in Sandia IV-V.

1–1:15p.m. Opening Ceremonies SANDIA IV-V

OLI Board Chair Bill Barringer, announcer; Kirtland Air Force Base Color Guard Presentation of Colors; Procession of State Coordinators; Pledge of Allegiance led by Janice Cowen, Leadership Conference Committee Chair; Star-Spangled Banner led by Joyce Rose, President & CEO, Operation Lifesaver, Inc.

1:15–1:30 p.m. Welcome Remarks SANDIA IV-V

Janice Cowen, NAC ChairBob Wilbur, New Mexico OL Joyce Rose, OLI President and CEO

1:30–1:45 p.m . Keynote Address SANDIA IV-V

The Honorable Joseph C. Szabo, Federal Railroad Administrator

1:45–2 p.m. Remarks SANDIA IV-V

The Honorable Christopher A. Hart, Acting Chairman, National Transportation Safety Board

2–3 p.m. RemarksEric Alexander, Motivational Speaker and Mountain Climber

3-3:30 p.m. BREAK/EXHIBITS/RAFFLE TICKETS SALE FOYER

Time Event Location

3:30–4:30 p.m. “See Tracks? Think Train!” Session FOYER Campaign Overview/Update Joyce Rose, OLIRemarks by Campaign Spokespersons Russ Fletcher, KCS Engineer and Mark Kalina Jr.

4:30–4:40 p.m. Housekeeping Announcements, Instructions for Evening ActivitiesJanice Cowen

Evening5–9:30 p.m. Optional Outing – Sandia Peak Tramway High Finance Restaurant

7:30 a.m.–5:30 p.m. Registration FOYER

7:30 a.m.–8:30 a.m. EXHIBITS/RAFFLE TICKETS SALE FOYER

8:30–9:30 a.m. Trespass Panel—Research & New Initiatives SANDIA IV-V

Moderator, Ron Ries, Director, Highway-Rail Crossing and Trespass Division, Office ofSafety, Federal Railroad Administration“FRA-Supported Trespass Prevention Initiatives”

Darrin Davis, Public Safety Agent, Western Region, Union Pacific“Enforcement of Trespass Violations”

Tashi Ngamdung, Operations Research Analyst, US DOT/Volpe Center “Community, Analysis, Response & Evaluation (C.A.R.E.) Model of Railway Trespass Prevention”

9:30–10:15 a.m. Engineering Session SANDIA IV-VModerator, Rick Campbell, CTC, Inc. “MUTCD Update”

Tim Huya, BNSF “MUTCD Changes Pertaining to Sidewalks at Grade Crossings”

10:15–10:45 a.m. BREAK/EXHIBITS/RAFFLE TICKETS SALE FOYER


THURsday, May 15, 2014


Schedule in Detail cont’d.THURsday, May 15, 2014

Time Event Location

10:45–11:30 a.m. Social Media Panel SANDIA IV-V

Moderator, Jayme Ackemann, Communications Manager, CaltrainNaomi Frauenfelder, General Manager TrackSAFE, Australasian Railway AssociationJulia Quinn, Social Media Director, AmtrakStacey Hugo, Social Media Specialist, Norfolk Southern

11:30 a.m.–12:15 p.m. Transit Panel SANDIA IV-VModerator, Bill Grizard, Director of Safety, American Public Transportation Association“MAP-21 Changes to Transit Safety Requirements: How the Transit Industry is Responding”

Stephanie Paiz, Community Outreach/Safety Coordinator, NM Rail Runner Express “Community Outreach to Ensure Public Safety When Initiating a New Rail Transit Service”

Dave Goeres, Chief Safety Officer, Utah Transit Authority “UTA’s Outreach When Starting New Rail Service, Relationship with Operation Lifesaver, and Bike/Pedestrian Workshop”

12:15–1:30 p.m. Box Lunch FOYER EXHIBITS/REGISTRATION/RAFFLE TICKETS SALE 1:30 p.m.–1:45 p.m. Partners Recognition FOYERJoyce Rose 1:45–3:05 p.m. International Panel SANDIA IV-VModerator, Joyce Rose Mike Regimbal, National Director, Canada Operation LifesaverTamo Vahemets, CEO, Operation Lifesaver EstoniaNaomi Frauenfelder, General Manager TrackSAFE, Australasian Railway Association

3:05–3:15 p.m. Housekeeping and In Memoriam Slideshow SANDIA IV-VIntroduction by Janice Cowen

3:15–3:45 p.m. BREAK/FINAL RAFFLE TICKETS SALE FOYER


Time Event Location

3:45–4:30 p.m. Education Session SANDIA IV-VWende Corcoran, Vice President, Operation Lifesaver, Inc.“Take a ‘Ride’ on Operation Lifesaver’s Virtual School Bus — School Bus E-Learning Program”

Buck Russel, Union Pacific“Myths or Realities? True or False? — Participate in a No-Tech Operation Lifesaver Activity Designed for OL Authorized Volunteers to Use with Various Audiences”

4:30–5:15 p.m. Enforcement Session SANDIA IV-V Transitioning Operation Lifesaver’s RSER and GCCI ProgramsModerator, Allen Pepper, Kansas City SouthernKen Gilsdorf, OLI Consultant

Mike Grizkewitch, Federal Railroad Administration

5:15–5:30 p.m. Raffle Winners Drawing SANDIA IV-VWrap up/closing remarks, Janice Cowen and Joyce Rose

Evening7–7:30 p.m. Awards Program and Remarks SIERRA I-III

7:30–9 p.m. Banquet

9 p.m. End of Conference


Making Progress with See Tracks? Think Train!

Launch Day began at 5:45 a.m. The entire campaign planning team piled into the offices and studio of Home Front Commu-nications in Washington, DC, for a day of

booked interviews for radio, TV, print and Internet. OLI President Joyce Rose, along with campaign spokesmen Russ Fletcher, KCS train engineer, and Mark Kalina, Jr., a trespassing incident survivor from Ohio, conducted more than 25 interviews by 1 p.m. and then were joined in studio by FRA Adminis-trator Joe Szabo and on the phone by FTA Deputy Administrator Therese McMillan for a press confer-ence call officially announcing See Tracks? Think

Train! to the world. Listen to the full recording of the call, here: http://bit.ly/1jwDhpu.

To date, the media tour we conducted at launch has resulted in 168 airings across the country, reaching an audience of about 3.2 million. And, right now, the Regions 2 and 3 “focus periods” are being carried out with our ST3 PSA playing in movie theatres throughout the South, ST3 radio PSAs playing in Ohio, billboards along I-95 in Delaware, advertising at local sporting events and special freight railroad partner safety trains spreading the ST3 message. Learn more at the See Tracks? Think Train! session Wednesday afternoon.

At last, the campaign has launched. Here’s a summary of what’s happened so far. Throughout the conference, you’ll be challenged to take ST3 to the next level in your state.

On April 8, 2014, we officially launched the See Tracks? Think Train! campaign to the world.

(l-r) Mark Kalina, Jr., a 2012 trespass incident survivor shares his story with ABC World News; OLI President and CEO Joyce Rose interviews at NBC Washington; KCS Engineer Russ Fletcher is fitted with a microphone for an interview with ABC World News.

Established in 2010 to recognize people inside or outside of the Operation Lifesaver program who advance

OL’s community safety goals, the Operation Lifesaver Champion Award, which may be given at the

discretion of the OLI President, honors an individual who has contributed significantly to the mission

of Operation Lifesaver in any of the three “E” components of rail safety: education, enforcement or

engineering. Nominees can range from an OL volunteer to someone sponsored by another organization to an

OL state coordinator, or they may have no direct involvement in the program other than to promote the OL safety

message in their endeavors. On Thursday evening, find out who we will honor with this year’s OL Champion Award.


The Operation Lifesaver Champion Award

Dan Di Tota, currently investigator-technical coordinator at the

Transportation Safety Board of Canada, and formerly national director of Operation Lifesaver Canada, was presented with

the OL Champion Award for outstanding service in promoting rail

safety education.

Mike Glenn of Georgia, a former NBA player and television sports analyst, received the inaugural OL Champion Award for incorporating rail

safety education into a youth sports program for the hearing-impaired and in national speaking engagements.

Previous Winners

Ron Hale Earl Roider Alex Goff George Bollinger

Darlene Osterhaus Thomas Schmitt Alan Stouder Eddie Kroutter Randy Mulkey


John Cross2012 Award Winner from Georgia

Sergeant First Class

Brian Hakey2010 Award Winner from North Carolina

F. Tom Roberts Memorial Award Nominees


About the F. Tom Roberts Memorial Award

Started in 1994 in memory of a man who dedicated the majority of his life to reducing or eliminating death and injuries along railroad tracks, the F. Tom Roberts

Memorial Award honors an individual who has demonstrated outstanding dedication to safety in the number of volunteer hours committed to Operation Lifesaver annually, the nature of volunteer activities performed, and other personal contributions to the Operation Lifesaver program. Nominees may be Presenters, Associates and/or Volunteers donating time and energy to promote the OL railroad safety mission within a state program.

The nominee’s contributions must be based on volunteer service to the Operation Lifesaver program. Only State Coordinators may nominate individuals for this award — allowing them to honor outstanding volunteers dedicated to promoting railroad safety within their state. State Coordinators may nominate more than one individual if so desired.

This award is presented every other year at the national Operation Lifesaver conference. As part of the award, the winner’s OL Conference registration fee and travel expenses are covered by funds raised at the conference and previous conferences.

Nine state coordinators nominated long-time Operation Lifesaver volunteers for this year’s award. Join us Thursday evening at the Awards Ceremony to honor these selfless individuals and to celebrate the achievements of the winner.


In MemoriamThe following states reported the loss of dedicated Operation Lifesaver volunteers this year.

CaliforniaDan Kaplan

OL Presenter

Judy TalnageOL Presenter

IllinoisConnie Sumara

Chicago Freight Car Leasing Company

New HampshireRay Burton

NH Highway Safety Agency

New YorkJoe Croteau

Conrail (now CSX)

TexasDiania WalkerUPRR (retired)

UtahStephen L. Carr, M.D.

Pediatrician

VirginiaBobby LassiterOL Presenter

WyomingBill Cater

BNSF

Get Social with Operation Lifesaver

facebook.com/operation.lifesaver

twitter.com/olinational

pinterest.com/olinational

instagram.com/operation_lifesaver_inc

vimeo.com/operationlifesaver/

operation.lifesaver

• Post about an Operation Lifesaver presentation.

• Respond to tweets sent by Operation Lifesaver.

• Share Operation Lifesaver accounts with friends.

• Take pictures at Operation Lifesaver events.• Send messages about rail safety.• Share #railsafety hashtags.

You don’t have to wait until the next Operation Lifesaver Leadership Conference to connect with your peers on rail safety. If you’ve been hesitating to join the social media universe, give it a shot today.

Visit www.oli.org/state_coordinatorsto link to state OL social media pages.


Follow POST

The mission continues.

Visit www.SeeTracksThinkTrain.org

Documents

2014 OLI Leadership Conference...gratitude to OLI Media Consultant Carol Steckbeck, who was the backbone of the planning process and shepherded it from beginning to end. Thank you