2014 NIPN Operations Training #NIPNOps

Tweet it Out: What Have You Done with Your IP Lately?

Sara Barry, MPH

2014 NIPN Operations Training #NIPNOps

#NIPNOps

2014 NIPN Operations Training #NIPNOps

Information Evolution

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2014 NIPN Operations Training #NIPNOps

Information Evolution

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2014 NIPN Operations Training #NIPNOps

Crafting the Message

ID the Change

ID the Target

Audience

Reason for the

Desired Change

Brief, Simple Message5

2014 NIPN Operations Training #NIPNOps

@CIA We can neither confirm nor deny that this is our first tweet

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2014 NIPN Operations Training #NIPNOps 7

2014 NIPN Operations Training #NIPNOps

Twitter 101

• 271 million active users/month

• > 500 million tweets sent daily

• 140 character limit

• Leave space for followers to add re-tweets & replies

• Use common abbreviations

• Maintain a regular presence

• Use hash tags (#) to provide context and expand on your content

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2014 NIPN Operations Training #NIPNOps

Let’s Chat

• Keep the voice and tone conversational

• Make it interesting, helpful, or just plain entertaining

• Avoid marketing speak

• Don’t over-think it, but do be cautious about what you tweet

• You are building or destroying your reputation with every tweet

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2014 NIPN Operations Training #NIPNOps

Content

• What is the purpose of your tweet?

• Create content that is newsworthy, inspiring, or helpful

• Consider how followers will react to the information

• Post pictures

• Post links to videos

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2014 NIPN Operations Training #NIPNOps

Grab their attention!

• Ask questions

• Listen and respond

• Recognize that there are many silent listeners

• Evoke positive memories & emotions

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2014 NIPN Operations Training #NIPNOps

Activity

• IP site teams & Interviewers pair up (2 min)

• Use the interview questions as the basis for discussion (10 min)

• Write a tweet to describe an...innovation…strategy…”a ha” moment…unique solution to a challenge, etc… (5 min)• Make sure you do NOT include your IP name, location, etc….

• Transfer your tweet from the worksheet to flip chart paper & bring to the front

• Share tweets and identify IP sites (15 min)

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