Embed Size (px)
Citation preview
www.ResidentialLighting.com
Style and Substance for Lighting Professionals
Scranton Gillette Communications
2014 MEDIA
KIT
AUDITED CIRCULATION. AWARD-WINNING CONTENT.
CONSISTENT LEADERSHIPResidential Lighting is the industry’s only audited magazine, with our 10,000+ circulation verified by a third party to
ensure your message reaches the promised, intended audience. This is enhanced by distribution at major industry
events, including new for 2014: Design & Construction Week in Las Vegas, encompassing IBS and KBIS.
Residential Lighting is also the only publication offering lead generation from your print and digital advertising for
tangible ROI. With Residential Lighting’s 21 years of uninterrupted print issues, readers and advertisers trust it as their
reliable resource for industry news, design trends and new technologies. That’s why we continue to be the most read, most preferred and most useful source of information across all media by the residential lighting marketplace.
In addition to our leadership in traditional media formats,
our digital superiority was recently recognized with a 2013
Silver TABBIE Award for Best Use of Social Media. Our
active participation and reader engagement amplifies your
advertising, not only by driving traffic for increased visibility,
but also adding authenticity for enhanced trust
in companies associated with our brand.
Residential Lighting also earned an Honorable Mention
in the 2013 TABBIES for Best Cover (Photograph). These
honors add to a growing list of prestigious national and
international awards, including a Gold Ink Bronze Award
for Custom Insert Presentation and min Editorial & Design
Award for Best Single Issue of a Magazine.
No wonder Residential Lighting’s audience stays engaged.
RELIABILITY. RELEVANCE. REACH. RESULTS.
“STRONG ON EVERY SOCIAL MEDIA PLATFORM.”
— Trade Association Business Publications International TABBIE Awards
More ways to reach your target audience, with options for every budget and marketing objective:
• Monthly print issues with audited circulation
• Bonus distribution at key industry events
• Digital edition
• NEW: www.lededu.com, LED University website
• E-newsletter sponsorships
• Product e-newsletters with integrated benefits
• Custom e-mail transmissions
• High website traffic and engagement
• Video production and hosting
• Seminar and webinar sponsorships
• Showroom of the Year Awards
• Industry Leadership Award
• Advertorial and value-added sections
• Turnkey custom media division
• Website development team
• Lead generation
• Research capabilities
• Comprehensive, award-winning social media outreach
• Frequency discounts for placement in sister media:
Home Fashion Forecast, Professional Builder,
Professional Remodeler and Building Design+Construction MEMBER:
AFFILIATE: International Association of Lighting Designers
IN EVERY ISSUEWe’re On: Topical Editor’s columnThe Wire: Industry news you need to knowIlluminations: Q&As with thought leadersPoint of Sale: Tips for showroomsDesign Forum: Designers discuss process/projects
Style We Like: One look worth watchingNew Products: Latest introductions for every category/styleLast Word in Lighting: Popular columnist Randall Whitehead, IALD
EDITORIAL CALENDAR 2014
reslightingmag ResidentialLighting
Month Main Features Special Opportunity Bonus DistributionEditorial Deadline
Closing/Ad Material Due
JANUARYLas Vegas Preview
Lamp Shades
Top Products of 2013
Top Products Digital Marketplace Las Vegas Market (Jan. 26-30)
11/11/2013 12/2/2013
FEBRUARYCeiling Fans
Kitchen & Bath
Builder Market
Catalog Marketplace Design & Construction Week KBIS/IBS (Feb. 4-6)
11/26/2013 12/20/2013
MARCHHigh Point Preview
Portable Lamps
Canadian Market
Canadian MarketplaceHigh Point Market (April 5-10)
1/13/2014 2/11/2014
APRIL
Showroom of the YearFinalists
Outdoor Lighting
LED Recessed Lighting
Showroom of the Year Section Showroom of the Year Section at Dallas Market
2/12/2014 3/6/2014
MAYCeiling Fans
ALA Conference Preview
Lightfair Preview
ALA Section/Industry Leadership Award
Dallas Select Showroom Program
LED Lighting Solutions
Lightfair (June 3-5) 3/12/2014 4/9/2014
JUNEDallas Market Preview
Fixtures/Chandeliers
Color & Finish Trends
Dallas Select Showroom ProgramDallas Intl. Lighting Market (June 18-21)
4/11/2014 5/9/2014
JULYLas Vegas Preview
Contemporary Design
Best Sellers
Best Sellers Digital Marketplace
Dallas Select Showroom ProgramLas Vegas Market(July 28-Aug. 1)
5/12/2014 6/10/2014
AUGUSTCeiling Fans
LED Replacement Lamps
New Catalogs/Supplements
Catalog Marketplace 6/11/2014 7/9/2014
SEPTEMBEREnergy-Efficient Lighting
LED Leaders
Lighting for Tomorrow Winners
LED Leaders Digital Marketplace 7/11/2014 8/8/2014
OCTOBERHigh Point Preview
Portable Lamps
Lamp Shades
LED Lighting SolutionsHigh Point Market (Oct. 18-23)
8/13/2014 9/9/2014
NOVEMBERSpotlight
Ceiling Fans
Outdoor Lighting
Spotlight Digital Marketplace
Dallas Select Showroom Program9/11/2014 10/9/2014
DECEMBERDallas Market Preview
Fixtures/Chandeliers
ARTS Finalist Profiles
Dallas Select Showroom Program
Profiles for ARTS FinalistsDallas Intl. Lighting Market (January 2015)
10/13/2014 11/12/2014
Home Fashion Forecast
Home Fashion Forecast
Home Fashion Forecast
Home Fashion Forecast
FOR MARKETING SOLUTIONS, CONTACT US:
FOLLOW US:
LAURA VAN ZEYLPublisher & Editorial [email protected]
SHERWIN HOROWITZIntegrated Media [email protected]
HARRY URBANVice [email protected]
NICOLE BOWLINGManaging Editor [email protected]
Our leadership has a combined 43 YEARS in the residential lighting industry and 90 YEARS in publishing.
Upload editorial submissions to: www.scrantongillette.com/PR
PLUS: Additional features on the trends in design and technology shaping the lighting landscape.
RESIDENTIAL LIGHTING RATES*
COVER AND PREFERRED POSITION RATES*
GENERAL INSTRUCTIONS AND TERMSTerms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1.5% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.
Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.
Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
Frequency Determination: To select the proper frequency for calculating your basic advertising rate for Residential Lighting, add together total number of insertions of one-sixth page or more in size that you plan to schedule in Residential Lighting and Home Fashion Forecast magazines within a 12-month period.
Premium Charges: Cover and preferred position rates listed above. Upcharge for other preferred positions is $495 per page.
Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.
Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).
Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
MAILING INSTRUCTIONSAdvertising material, space contracts, insertion orders, correspondence and copy should be addressed to: Traffic Department, Residential Lighting, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Fax: 847.390.0408
AD ART UPLOAD INSTRUCTIONSTo upload print ad art and additional ad information, go to:
www.scrantongillette.com/adart
ACCEPTED DIGITAL FORMATSPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.
Unless SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
MECHANICAL DATAPublication Trim Size: 7 7⁄8“ x 10 ¾”Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect bound.Mechanical Requirements: SWOP specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown at right.
Magazines are trimmed to 7 7⁄8” x 10 ¾” by trimming 1⁄8” off the head, face and foot. Live matter should be kept at least 3 ⁄8” from the trimmed sides.
Ad Size 1x 4x 6x 12x 24x
Spread $5,655 $4,505 $4,420 $4,160 $3,580
Full Page $3,395 $3,300 $3,240 $3,050 $2,6752⁄ 3 Page $2,830 $2,750 $2,700 $2,540 $2,1901⁄ 2 Page Island $2,095 $2,035 $1,990 $1,870 $1,6151⁄ 2 Page $1,970 $1,905 $1,870 $1,760 $1,5151⁄ 3 Page $1,690 $1,640 $1,610 $1,505 $1,3001⁄ 4 Page $1,520 $1,470 $1,440 $1,355 $1,170
* Rates include bleed charges where applicable
12x
Inside Front Cover $3,740
Facing Inside Front Cover (“Page 1”)
$3,395
Back Cover $4,025
Inside Back Cover $3,565
Other Upcharge $495
2” Deep $180
3” Deep $230
4” Deep $275
5” Deep $315
6” Deep $360
7” Deep $405
8” Deep $455
9” Deep $500
* Cover rates are non-cancelable.
CLASSIFIED RATES
Minimum ad size: 1 column (2 ¼” wide x 2” deep)
RATE CARD 2014
AD FORMATS
1 ⁄2 Pg. Island 41 ⁄2” x 7 3 ⁄8”
1 ⁄4 Pg. 3 3 ⁄8” x 4 7 ⁄8”
1 ⁄3 Pg. Vert. 2 3 ⁄16” x 10”
1⁄ 3 Square 4 9 ⁄16” x 4 7⁄8”
Spread Bleed 16 1 ⁄4” x 11”
Bleed (1⁄ 8“ Outside Trim)
Trim (7 7⁄ 8“ x 10 3 ⁄ 4“)
Live Area (3⁄ 8“ Inside Trim)
1 ⁄2 Pg., Bleed Vert.
4” x 11”
Full Pg. Bleed 8 1⁄8” x 11”
Full Pg. 7” x 10”
2⁄3 Pg. Bleed 5” x 11”
1 ⁄2 Pg., Bleed Horiz.
8 1⁄8” x 5 1⁄2”
1 ⁄2 Pg. Horiz.
7” x 4 7 ⁄8
1 ⁄2 Pg. Vert. 3 3 ⁄8” x 10”
2⁄3 Pg.41 ⁄2” x 10”
Connecting buyers and sellers with exceptional content
