2014 MEDIA KIT - Onyx Magazine

ONYXENTERTAINS, INSPIRES AND INFORMS

2014 MEDIA KIT

Onyx Magazine, Florida’s most respected publication aimed at African-American readers, celebrates the accomplishments and contributions of African-Americans and those of the African Diaspora in the Sunshine State. This publication, launched in July/August 1997, remains committed to empowering its readers by offering entertaining, inspiring and informative stories, which also include, editorials focused primarily on the interests and needs of African-Americans. Further, it serves as a venue to promote the positive experiences of Black life while promoting seamless, diversified connections with other cultures throughout the great State of Florida.


CIRCULATION & DISTRIBUTION• 20,000 Bi-Monthly• Estimated “pass along” 4.0 per copy• Total Audience: 80,000

ONYX MAGAZINE’S CIRCULATION IS COMPRISED OF:» Paid Subscriptions» Additional Distribution • HBCUs - Historically Black Colleges and Universities • Churches • Banks • Special Events • Professional Offices • African-American Elected Officials • African-American Chamber of Commerce • Doctors Offices • Hotels and Community Relations Directors • Orlando International Airport • African-American Families» Virtual Distribution • Online Digital Magazine • Social Media

TARGET AUDIENCE• Ages 18-65• Professionals• Business Owners• High School Diploma and Beyond• Faith Based

ONYX MAGAZINE OFFICIAL MAGAZINE SPONSOR:• 2013 Jacksonville Jazz Festival: 125,000 attendees• 2013 Zora Hurston Festival: 75,000 attendees• 2013 Soul Food Festival: 20,000 attendees• 2013 Black Heritage Festival: 10,000 attendees

CONTACT: Phone: 1-855-986-ONYX (6699) • Fax: 407-392-0196www.OnyxMagazine.com

HEAVY MAGAZINE CONSUMPTIONMore than eight out of ten African-American/Black adults (85%) are magazine readers, reading 11.9 issues per month, compared to 9.1 issues (per month) for all U.S. adults.

Today’s youths and teens (10-12-year-olds) are consumers and creators of trends and a valuable target for advertisers. The same holds true for African-American/Black teens, who are a major influence in today’s mainstream culture — especially in music, sports and fashion. African-American/Black teens spend 6% more per month than the average U.S. teen, which amounts to a total of approximately $428 monthly. In addition, male and female African-American/Black teens spend more yearly on items such as clothing, jewelry, computer software and athletic footwear, in comparison to all U.S. teenagers.

More than eight out of ten African-American/Black adults (85%) are magazine readers — reading 11.9 issues per month, compared to 9.1 issues (per month) for all U.S. adults. These adult African-American/Black magazine readers are younger than the average U.S. magazine reading population and have more children at home. Nearly three out of four African-American/Black adults (72%) who read magazines are between the ages of 18 to 49 (compared to only 64% of the U.S. adult population). For both African-American/Black and the total U.S. population, household income for magazine readers exceeds that of the general population.

DEMOGRAPHICS

AFRICAN-AMERICAN/BLACK TEEN AND YOUTH MARKETS

AFRICAN-AMERICAN/BLACK MAGAZINE READERS

COMPARISON OF AFRICAN-AMERICAN/BLACKAND TOTAL U.S. POPULATION MAGAZINE READERS

African-American/BlackMEDIAN AGE .................................................. 41 ..................45MEDIAN HOUSEHOLD INCOME .......... $35,677 .........$54,564EDUCATION Graduated High School/GED .................... 83% ...............90% Attended College or more ........................ 52% ...............74%MARITAL STATUS Married ...................................................... 57% ...............63% Single ......................................................... 24% ...............30%ONE OR MORE CHILD <18 AT HOME ........ 42% ...............52%

SPENDING IN AFRICAN-AMERICAN/BLACK MAGAZINES

Category 2003 ($ millions)Toiletries and Cosmetics ....................................... $67,436,465Apparel and Accessories ....................................... $55,369,598Automotive ............................................................ $45,469,999Home Furnishing and Supplies ............................. $27,897,829Drugs and Remedies ............................................. $19,662,028Food and Food Products ...................................... $17,931,607Media and Advertising .......................................... $16,626,057Retail ..................................................................... $14,392,412Financial and Real Estate ...................................... $12,152,643Technology ............................................................ $11,678,808Direct Response Companies ................................... $9,994,846Public Transportation, Hotels and Resorts .............. $6,866,862



2014 PLANNING CALENDARJANUARY | FEBRUARYFeatured Stories: • Travel Issue – Destination Vacations • Black History Month Profiles: • Florida’s Community Leaders

Space Deadline: December 6Final Ad Materials: December 13

MARCH | APRILFeatured Stories: • Health Issue – Breakthroughs in African-American Health CareProfiles: • Hospitals that are Making Strides • Laws that Affect your Healthcare • Who’s Taking Care of the Kids?

Space Deadline: February 14Final Ad Materials: February 21

MAY | JUNEFeatured Stories: • Mother’s Day/Father’s DayProfiles: • Adoption of African-American Children • A Look at the Foster Care System and Who Is In It

Space Deadline: April 11Final Ad Materials: April 18

JULY | AUGUST Featured Stories: • Fourth of July • The President at a GlanceProfiles: • Florida Politicians – Who’s Showing up for You and Who’s Not • Legislative Update • School’s In — Report Card on Florida’s Schools

Space Deadline: June 6Final Ad Materials: June 13

SEPTEMBER | OCTOBER Featured Stories: • Cancer Awareness – How Close Are We to the Cure • African-Americans and Cancer – Taking Care of OurselvesProfiles: • Survivor Stories

Space Deadline: August 8Final Ad Materials: August 15

NOVEMBER | DECEMBER Featured Story: • Florida Classic Issue / Holiday Issue • Update on Florida’s Historically Black Colleges and Universities (HBCU’s)

Space Deadline: October 10Final Ad Materials: October 17

Planning calendar subject to change without notice.

» IN EVERY ISSUE• Career

• Food & Wine

• Health & Nutrition

• Entertainment with Lexi Lewis

• Finance

• Sports



AD RATES DATES

ELECTRONIC FILES All photography and illustrations must be provided digitally at no less than 300 dpi and color corrected as CMYK files—no spot colors. The publisher is not responsible for the color quality of incorrectly produced files.

AD CREATION All ad dimensions are listed to the left. We accept high-resolution PDF, JPEG, TIFF or EPS files or collect application files provided in a Macintosh format utilizing any of the follow-ing applications: Adobe CS5 (or earlier) InDesign, Illustrator or Photoshop. Presentation software, such as Microsoft PowerPoint, are not usable and will not be accepted. All art must be CMYK—no spot colors— and provided at 300 dpi. Minor production charges are included. Ad design provided at additional charge.

*Every full-page annual contract includes a “Onyx Business Spotlight” article, submitted by the advertiser, for inclusion in one issue of your choice during your advertising agreement. Publisher reserves the right to limit the number of articles in any one issue.

AD SPECS

Ad Size (inches) Width HeightTRIM SIZE: 8.5” x 11”

2-Page Spread (live area) 16.0 10.0

2-Page Spread (with bleed) 17.5 11.5

Full Page (live area) 7.5 10.0

Full Page (with bleed) 8.75 11.25

Half Page Horizontal 7.5 4.75

Half Page Vertical 4.75 9.75

Quarter Page 3.5 4.75

Jan./Feb. ‘14 12/6/13 12/13/13 1/6/14

March/April ‘14 2/14/14 2/21/14 3/3/14

May/June ‘14 4/11/14 4/18/14 5/5/14

July/August ‘14 6/6/14 6/13/14 7/7/14

Sept./Oct. ’14 8/8/14 8/15/15 9/1/14

Nov./Dec. ‘14 10/10/14 10/17/14 11/3/14

CLOSING DATES DISTRIBUTED

Space Close Ads Due Week OfFrequency 1x 3x 6xCover Story $5,000

2-Page Spread 3,500 3,300 3,100*

Cover 2 2,500 2,300 2,100*

Cover 3 2,500 2,300 2,100*

Cover 4 3,000 2,800 2,600*

Full Page 2,200 2,000 1,800*

Half Page 1,700 1,500 1,300

1/4 Page 1,150 950 750

Add 15% to price for preferred placement.

ART & AD REQUIREMENTS

HALF PAGE HORIZONTAL7.5” x 4.75”

QUARTERPAGE

3.5” x 4.75”

HALF PAGE VERTICAL

4.75” x 9.75”

FULL PAGE7.5” x 10”

8.75” x 11.25” (with bleed)



The undersigned advertiser agrees to purchase display advertising space in the publications of Onyx magazine as indicated above.

This contract automatically renews unless advertiser cancels in writing 30 days before next publishing date.This agreement is solely for the benefit of the advertiser and may be used by no other advertiser or multiple businesses. It is non-assignable. No ad sharing.

It is agreed that the advertiser contract rate specified herein is provided in exchange for said advertisements to appear in the publication(s) indicated above.

It is understood that advertiser will be billed for ALL advertising contracted herein. All attorney’s fees and collection costs will be the responsibility of the advertiser.

It is understood that the signatures to this agreement are duly authorized representatives of the publisher and advertiser.

ADVERTISER

Signature: _________________________________________________________________ Date: _____________________________

Print Name: _________________________________________________________________________________________________

AUTHORIZED REPRESENTATIVE OF ONYX MAGAZINE

Signature: _________________________________________________________________ Date: _____________________________

Print Name: _________________________________________________________________________________________________

ADVERTISING AGREEMENT

COMPANY NAME: __________________________________________________________ DATE: ________________________

CONTACT: _________________________________________________________________________________________________

ADDRESS: _________________________________________________________________________________________________

CITY: ___________________________________________________ STATE: _______________ ZIP: ________________________

PHONE: ________________________________ FAX: _____________________________ CELL: ___________________________

EMAIL: ____________________________________________________________________

AD SIZE: _________________________ COST PER ISSUE* $ _____________________ RUN DATES: _____________________*50% deposit due with contract


CONTACT: Phone: 1-855-986-ONYX (6699) • Fax: 407-392-0196 • www.OnyxMagazine.comP.O. Box 555672 • Orlando, Florida 32855

Documents

2014 MEDIA KIT - Onyx Magazine