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2014 MEDIA GUIDE ELECTRONIC DESIGN | MACHINE DESIGN | HYDRAULICS & PNEUMATICS | MICROWAVES & RF POWER ELECTRONICS | DISTRIBUTION RESOURCE | SOURCE ESB | GLOBAL PURCHASING ELECTRONIC DESIGN EUROPE | DEFENSE ELECTRONICS | AUTO ELECTRONICS | MEDICAL DESIGN

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Page 1: 2014 Media Guide - Hydraulics &  · PDF file2014 Media Guide ElEctronic DEsign ... Fundamentals of accumulators p|30 Effective hydraulic ... electropneumatics

2014 Media GuideElEctronic DEsign | MachinE DEsign | hyDraulics & PnEuMatics | MicrowavEs & rF

PowEr ElEctronics | Distribution rEsourcE | sourcE Esb | global Purchasing

ElEctronic DEsign EuroPE | DEFEnsE ElEctronics | auto ElEctronics | MEDical DEsign

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1 PageDimensions: 7.0 x 9.75Bleed: 7.875 x 10.75

1/2 Page HorizontalDimensions: 6.875 x 4.625

Bleed: 7.875 x 5.375

1/3 Page VerticalDimensions: 2.125 x 9.75

Bleed: 2.625 x 10.75

2/3 PageDimensions: 4.5 x 9.75Bleed: 5.125 x 10.75

1/2 Page VerticalDimensions: 3.25 x 9.75

Bleed: 3.875 x 10.75

1/4 Page VerticalDimensions: 3.25 x 4.625

Island HalfDimensions: 4.5 x 7.375

Bleed: 5.125 x 8.0

1/3 Page SquareDimensions: 4.5 x 4.625

The “TrusTed source” serving fluid power and moTion conTrol

engineers worldwideHydraulics & Pneumatics takes your sales message to engineers in vertical markets more efficiently than vertical publications

serving individual industries. Hydraulics & Pneumatics will get you there, including over 2,000 copies to key distributors and system integrators.

Who We areTechnical education, industrial experience, knowledge of the fluid power community, and the ability to communicate, combine to describe the qualitites of the unique editorial staff at Hydraulics & Pneumatics. Our editors have chalked up many years of experience writing exlusively about fluid power. They have developed an invaluable chain of industry connections across the globe. Hydraulics & Pneumatics’ editorial coverage is devoted solely to fluid power technology, which allows it to cover machine automation, mobile & industrial hydraulics and pneumatics in every issue - and in greater depth. Who We reachThe mission of Hydraulics & Pneumatics is to perpetuate the knowledge of fluid power components, systems, and applications to our audience of 46,000 which is made up of our 100% qualified fluid power audience of design engineers; in-plant, end-user MRO experts, repair specialists, and supply chain professionals.

hoW We engage With our audienceRecent readership research shows engineers use Hydraulics & Pneumatics for many reasons. From solving problems to accessing information on new products and companies, Hydraulics & Pneumatics gets engineers excited. The fluid power editorial is divided equally between tutorials and application stories, hydraulic and pneumatic, OEM and aftermarket content and influences engineers to take action.

put a Beer in the hand

air cylinders

SERVING FLUID POWER AND MOTION CONTROL TECHNOLOGY WORLDWIDE

Hydraulics in mining equipment p|36

Hydraulic integrated circuit design p|42

Shocks produce smooth deceleration p|50

hydraulicspneumatics.com June 2013

p|30

A PENTON PUBLICATION

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my t

ext

go

es here

p | xxx

What actions Were taken after reading editorials/adsIn the last 12 months, what action(s) have you taken as a result of reading editorials/ads in Hydraulics & Pneumatics?

visited visited an advertiser’s website 72%

discusseddiscussed with colleagues 61%

sharedpassed along to others 52%

contactedcontacted advertiser for more information 39%

purchasedpurchased advertisers’ product/service 30%

recommendedrecommended advertiser’s products or services 30%

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prinT & digiTal reach ................................. 46,000monThly online reach ......................... 51,000monThly enewsleTTer reach ........... 18,000display ratesBlack & WhiteFull Page2/3 PageIsland Half1/2 Page1/3 Page1/4 PageMedia Mart 1/8 page

12X$5,200$3,800$3,200$3,000$2,300$1,800

1X$6,000$4,800$4,000$3,500$2,800$2,200$900

When asked if seeing a supplier’s ad in a trade magazine makes you more familiar/comfortable and therefore more inclined to click on a supplier’s listing in a search engine, 87% of our readers said yes.

The Fluid Power Monthly eNewsletter is the perfect compliment to our monthly print edition, and the most cost-efficient way to deliver your product message in HTML format to more than 18,000 newsletter subscribers.

Navigation SponsorshipLeaderboardsWallpaper AdsePostcardsWelcome AdsFasTracProduct Source

Fluid Power MonthlyDigital EditionBasics Of DesigneBooksWhite Paper ProgramDesign FAQsEngineering TV

online opportunities

eneWsletters

The most thorough and comprehensive resource for fluid power information. It reaches thousands of fluid power buyers, specifiers and buying influences in print and online featuring a Engineering Data Section, Manufacturers’ Section and Distributors Sources.

NeWsletterFluid Power MonthlyProduct Source

FrequeNcy2x/month2x/month

circulatioN18,00018,300

fluid poWer handbook & directory

SERVING FLUID POWER AND MOTION CONTROL TECHNOLOGY WORLDWIDE

Safer operation of pneumatic systems p|22

Fundamentals of accumulators p|30

Effective hydraulic system flushing p|40

hydraulicspneumatics.com MARCH 2014

p|26

A Penton® Publication

ROCKSCRUSHEDSERVING FLUID POWER AND MOTION CONTROL TECHNOLOGY WORLDWIDE

58th Annual Designer’s Guide p|44

IFPE Technical Conference Preview p|20

More Efficient Pneumatics p|30

hydraulicspneumatics.com JANUARY 2014

p|38

A Penton® Publication

HYDRAULIC PUMPSOptions for Driving

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May advertising closing date: april 21

hydraulics in Waste and recyclingWith the need for power to crush, shred, sort, and collect waste, hydraulic technology gets the call and delivers. We will preview the Waste Expo show which is the premier event for this industry.

Vacuum technologyThis article will explain how vacuum gets the job done better than other technologies, with a focus on its key elements of vacuum switches and valves.

hydraulic Filtration components and techniquesKeeping hydraulic fluid clean is essential to optimizing machine performance and reliability. Our coverage includes the selection of the right components and techiques for that very purpose.

supplier central – heat exchangersMost hydraulic systems generate substantial heat and thus they require a heat exchanger. Our readers will learn more about the heat exchangers available and the application of them.

SepteMber advertising closing date: august 15

truck, rail, and Bus applicationsThis feature will highlight the contributions of fluid power to the power and flexibility needed for the design of railroad equipment, work trucks, and buses.

Medical Marvels with PneumaticsHealthcare equipment makes extensive use of pneumatics, so we examine innovative applications throughout the industry

Forestry and lumberWhether its harvesting trees or precision cutting of logs, fluid power plays an important part of lumber production. Here is a review of the machinery and how the fluid power systems work.

Mro – keeping industry MovingMaintenance and repair is a very important segment of fluid power. We will continue to provide our readers, who are fluid power professionals, with the most current information available for machinery maintenance.

OctOber advertising closing date: september 19

hydraulics in Mobile equipmentOff-highway equipment relies on the power and precision of hydraulic systems for the precise motion control needed for safe and effective operation. This article will continue to show how hydraulics delivers what other technologies cannot.

Pneumatics in Packaging equipment & Pack expoThis is the premier packaging event of the year and pneumatic technology continues to provide the speed, reliability, and repeatability the industry needs.

advances in electrohydraulicsControlling hydraulic systems electronically continues to improve the speed, accuracy, and efficiency of industrial equipment.

Materials for hydraulic componentsStarting with the right material for hydraulic components helps to ensure that the right component selection is made. We will examine the various materials available.

BonuS DIStrIButIon: Pack Expo: November 2-5, Chicago, IL

June advertising closing date: may 20

Mobile hydraulics in agricultural equipmentInnovative components and design techniques give hydraulic the power and precision to operate agricultural machinery with the highest productivity. This industry continues to grow and flourish.

clean, Dry compressed airIndustrial equipment must run efficiently for manufacturers to make their products economically. We’ll reveal techniques to help readers squeeze higher efficiency from the pneumatic systems they design

hydraulic Directional control ValvesOne of the most fundamental components of any fluid power system is the directional control valve. Regular education on the characteristics of these valves is essential for best system designs and maintenance.

Mro- keeping industry Moving Maintenance and repair is a very important segment of fluid power. We will continue to provide our readers, who are fluid power professionals, with the most current information available for machinery maintenance.

January advertising closing date: december 13

Designers Guide and Manufacturers indexHere is a quick but thorough guide to fluid power components, suppliers, and specifications. This useful tool gives our audience the actual specs they need to select the right components.

iFPe conference PreviewAttendees at IFPE and ConExpo will be able to take advantate of some fluid power educational opportunities. We will provide a preview of the sessions, topics, and content.

Pump DrivesThere are different ways to drive hydraulic pumps in mobile applications such as the pump gear box and power-take-off or PTO. This feature will examine the application and benefits of each method.

automation With PneumaticsThere are many key markets for pneumatic technology and automation machinery is one of them. Moving loads with air systems is convenient, cost effective, and clean and these characteristics will be examined.

February advertising closing date: january 15

iFPe & conexpo PreviewThis combined event presents the largest display of fluid power components and systems in North America. H&P will be exhibiting at IFPE and this issue will give our audience a complete preview.

Work truck show PreviewThousands of work trucks are used in private and public sectors throughout the country. The important tasks of lifting, reaching, and maneuvering are aided greatly by fluid power systems and that is what we will be reporting on.

Water hydraulicsWith environmentally-friendly systems becoming more popular, water hydraulics is gaining attention. This article will review the component requirements for water hydraulic systems.

electropneumaticsTo make pneumatic systems smarter and even more versatile, the integration of electronic controls continues. This makes air systems more competitive with other motion sources.

BonuS DIStrIButIon: IFPE: March 4-8, Las Vegas, NVWork Truck Show: March 4-7, Indianapolis, IN

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conTenT calendar

July advertising closing date: june 18

Mobile hydraulics in construction equipmentWe continue to cover this very large market for fluid power components that assist in drilling, carrying, digging, lifting, and more. This article will explain some of the advantages for construction equipment provided by fluid power.

Versatile air ValvesHere is a look at the versatility provided to pneumatic systems through the use of the right air valve for the particular design. Many considerations come into play in the selection process.

hydraulic Motor selection considerationsRugged hydraulic motors transform fluid energy into rotary mechanical power, which typically is applied to a load via a shaft. Selecting the right motor for the application is critical to success of the system.

electronic sensing for hydraulicsPressure and position transducers are the heart of today’s sophisticated electrohydraulic systems for industrial equipment. MeDIa Mart - MID-year eDItIon

nOveMber advertising closing date: october 21

hydraulics in Marine & offshoreReliability, durability, and longevity make fluid power components especially attractive to engineers involved in the design of equipment used in marine and offshore industries.

electronic sensors for Pneumatic systemsSpeed and repeatability are two major reasons why pneumatics is so often specified for industrial automation. This article explores the sensors that unite pneumatics with electronic controls.

Design considerations for hydraulic Power unitsOptimum power unit design requires a multidisciplinary approach. This tutorial delves into important design techniques for specifying the most efficient and reliable power unites for industrial hydraulic systems.

Workboat show PreviewThis is North America’s largest commercial maritime tradeshow. We will review the fluid power systems that enable these vessels to provide the work force they need at sea.

auguStadvertising closing date: july 21

hydraulic hose, Fittings, and connectorsChoosing the right fluid conductors is essential for any smooth running hydraulic system. To minimize leakage, maximize flow efficiency, and to optimize the life cycle of the conductors, selection is very important.

Pneumatics in entertainmentMany of our great attractions at parks around the country are powered by pneumatics. After watching or participating in an attraction the audience wonders ‘how did they do that?’

hydraulics in compact construction equipmentThe power of hydraulics often comes in small packages as well as huge equipment. Here is a review of the hydraulic systems used in skid steers and other such equipment.

int’l Manufacturing technology show PreviewWe provide an in-depth look at the continued improvements in components and designs that provide reliable and efficient operation of machinery used in manufacturing.

BonuS DIStrIButIon: IMTS: September 8-13, Chicago, IL

DeceMber advertising closing date: november 20

compressed air handbookThis will be our second edition designed to educate and inform our audience about all aspects of compressed air systems from compressor to actuator.

hydraulics in energy applications - FrackingWhether its fracking , working in an oilfield, or applied to alternative sources, fluid power provides a compact, powerful, and reliable solution for drive systems that harvest the energy we need.

supplier central – hydraulic FiltersThe most common source of system impairment is fluid contamination. Without the proper preventive measures and fluid conditioning, component failure can result.

Mro – keeping industry MovingMaintenance and repair is a very important segment of fluid power. We will continue to provide our readers, who are fluid power professionals, with the most current information available for machinery maintenance.

MeDIa Mart - year-enD eDItIon

March advertising closing date: february 18

Mobile hydraulics in MiningThis market could be poised for a rebound in 2014. We will review the design techniques common to mining equipment that demands both power and durability. There are many uses of fluid power in mining equipment applications.

coal Prep show PreviewThis is the only annual trade show and conference the US that features and is dedicated to the technology involved in coal preparation and processing. We will cover the fluid power applications that attendees have relied on for many years.

Designing with accumulatorsFrom energy savings to power when you need it, accumulators are a very useful component in many hydraulic systems. This article will examine the many benefits offered by accumulators.

safe PneumaticsSafety in the workplace is a constant concern in the U.S. and most plants have improved their processes to incorporate safety. There are many considerations for pneumatic system safety and we will review them.

BonuS DIStrIButIon: Coal Prep: April 30- May 2, Lexington, KY

april advertising closing date: march 19

hydraulics in Marine & offshore applicationsOur coverage of this growing market includes applications ion the offshore drilling industry, the many support functions affiliated with it and preview the OTC Show, the premier event for the industry.

spring shows PreviewThere are many fluid power related shows in the Spring including Waste Expo, AISTech, the Fluid Power Conference & Expo, and the IFPE which we will review with this issue.

selecting air cylinders for optimal PerformanceThere are many design options with air cylinders that must be carefully considered for optimal machine performance. We will go over them in this article for the benefit of our audience.

Pressure control ValvesThese valves are found in virtually every hydraulic system and they assist in a variety of functions from keeping system pressures safe to maintaining a set pressure in part of a circuit.

BonuS DIStrIButIon: WasteExpo: April 28 - May 1, Atlanta, GAOffshore Technology Conference: May 5-8, Houston, TXAISTech: May 5-8, Indianapolis, IN

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All of the Design Engineering & Sourcing Group’s redesigned websites are SimplE, uSAblE AnD uSEful. They truly are WHERE TECHnOlOGY COmES fiRST! All of the navigation capabilities allow users to effortlessly browse through the site’s newest technological categories, editorial from Technical Experts, increased social media networks and much more. in addition, most websites offer a company directory enabling engineers access to information and articles about companies in the OEm and EOEm industry.

Leaderboard (728 x 90) $85/Cpm

Boombox (300 x 250) $95/Cpm

Medallion (300 x 100) $75/CpmOur sites serve the working design engineers with in-depth, tutorial features as well as up- to- date coverage of new technologies in our various industries. These ads can be purchased as ROS, by Channel or on the homepage.

Welcome Ads Exclusive Rate: $2,500/weekWelcome ads are pre-site, full-screen ads that intrigue the visitor and can’t be ignored. Welcome ads tend to generate high response rates and are exclusive positions-only one advertiser per week.

benefits• Full screen ads that intrigue the visitor and can’t be ignored

Wallpaper Ads - Wallpaper ads offer advertisers the opportunity to brand the site in a unique way. Wallpaper covers the left and right hand rails of the page. (Creative is subject to publisher’s approval)ROS Exclusive: $4,000/week l ROS Split: $2,500/week Homepage Only: $1,500/week l Channel Rate: $1,000/week

online offerings

Portrait Ads (300x1050)portrait ads are displayed ROS and allow more space for a larger marketing message and creative.ROS Rate: $300/Cpm l Channel Rate: $350/Cpm

Tower Ads (300x600) Tower ads are boombox ads that flex to accommodate slightly larger creative than a regular boombox.ROS Rate: $300/Cpm l Channel Rate: $350/Cpm

Navigation Sponsorship (180x150) $2,500/weekAllows you to be seen each time a user scrolls over the navigation bar of the website.Categories: Technologies, news, markets, Community, learning Resources, Companies

web 339999

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DES VOICE $6,000/monthDES Voice is an opportunity to be the exclusive “voice” on one of the Technology or market Home pages. monthly sponsorship of the Technology Home page gives you the “surround sound” of digital advertising. it’s the content and YOu!

includes: Your Ads: (1) 728 x 90, (2) 300 x 250 (1) 300 x 100Your featured Content: content sidebar for 3 featured, products, case studies, white papers, etc.Your branding: company description and logo (assets links directly to your website)ETV Widget: showcases your EngineeringTV videos (ETV sponsors only)

ePostcards $3,000/eachThe perfect way to reach targeted prospects via email. Direct email is a quick and straightforward way to promote your message to today’s design engineers. This personalized, single-sponsored message is sent to a list of subscribers.

benefits• High-impact messaging that allows you to speak directly to our brands or technology sections by targeting your message

Supercharged White Paper $3,000/eachAggressive promotion that allows up to three* white papers, customized registration form posted in the White paper library for 12 months, three newsletter text ads and one direct email announcing your white paper is available. (*all white papers featured in one eblast if using multiple option)

benefits• Receive full contact lead reports weekly• Archive and long-tail leads for 1 year

Single Sponsor eNewsletter $4,500/issueYour company can be the sole sponsor of a special edition enewsletter. Content is tied to one topic of your choice. Our editors pick the articles on that topic and your products, videos, whitepapers and other content is featured along with your ads.

benefits• eNewsletters are a great way to have constant contact with thousands of design engineers • Staying top of mind while engineers are in the design process is key – and eNewsletters let

you reach engineers directly in their inbox

Product Spotlight $350/eachEach month, our subscribers receive instant product and service information in the product Spotlight. Sold on a first-come, first-serve basis, the product Spotlight offers a convenient and successful way to promote your products to this important audience. includes headline, 80 words or less, product image no larger than 125 pixels wide and a uRl link.

online offerings

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Lead Touch Program - Webinars $5,000/eachAfter a webinar is completed, we create a co-branded marketing email to “touch” those leads that registered/attended with appropriate content. Targeted emails are sent 48 hours, 2 weeks and 4 weeks post event. After 4 weeks an Executive Summary report is delivered with an email summary and contact engagement report.

benefits• Client can continue to use the Executive Summary as a lead generation vehicle after the program ends

Design FAQ $4,000/eachThis popular product gives our technical editors the opportunity to answer the most frequently asked technical questions from design engineers and managers. Created in pDf format, these handy, two-page guides are highly sought after in the design community because of their quick-read format and efficient presentation.

benefits• Sponsor can include up to two qualifying questions on registration page• Sponsor can position themselves along relevant and targeted content with 2/3 page ad• Lead generation product

Basics of Design $6,000/eachCreated by our editorial team, these handy 4-6 page pDf guides feature technical information that is the foundation of a given design and/or manufacturing discipline. This “ever-green” material can be saved and downloaded by the engineer for future reference. for fully customizable content, please refer to an ebook.

benefits• Lead generation product• Includes registration page users must fill out in order to download• Requires little time investment from sponsor

Webinars $5,000/eachWebinars are a turnkey, cost effective way to deliver in depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

benefits• From audience development and registration through production and archiving, we handle all

of the webinar logistics and guide you through the process step by step

Custom eBooks $15,000/eachebooks are a powerful tool to engage and educate customers and prospective customers. Typically written by an industry leader and sponsored by one company, content strategy is completely driven by the sponsor. ebooks are promoted via email blast, enewsletter ads, and ads on our website.

online offerings

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enewsleTTers

NEWSLETTEr BrAND FrEQ CIrC TOP 2ND 3rD 4Th

Tech insider machine Design 3x/month 57,000 $3,060 $2,295 $2,014 $1,530

motion monitor machine Design 2x/month 23,400 $3,060 $2,295 $2,014 $1,530

CAD/CAm machine Design 6x/year 24,200 $3,060 $2,295 $2,014 $1,530

materials machine Design monthly 17,300 $2,295 $1,700 $1,275 $850

mechanical machine Design monthly 30,500 $2,295 $1,700 $1,275 $850

fastening & Joining machine Design monthly 17,800 $2,295 $1,700 $1,275 $850

motors machine Design monthly 12,400 $2,295 $1,700 $1,275 $850

Electrical/Electronic machine Design 6x/year 16,000 $2,295 $1,700 $1,275 $850

Sensor Sense machine Design 6x/year 28,200 $2,720 $2,125 $1,530 $935

product Spotlight machine Design monthly 28,700

fluid power monthly Hydraulics & pneumatics 2x/month 22,300 $2,370 $1,800 $1,350 $900

medical Edge medical Design 2x/month 15,900 $1,940 $1,524 $1,248 $1,000

Electronic Design update Electronic Design Weekly 96,300 $2,500 $1,800 $1,200 $950

Embedded update Electronic Design Weekly 24,000 $1,700 $1,200 $950 n/A

Table of Contents Electronic Design 12x/year 16,000 $1,000 n/A n/A n/A

power & Analog update Electronic Design Weekly 54,244 $1,700 $1,200 $950 n/A

products of the Week Electronic Design Weekly 30,430 $1,700 $1,200 $950 n/A

ED Europe Electronic Design monthly 16,900 $1,700 $1,200 $950 n/A

Test & measurement update microwaves & Rf monthly 26,800 $1,700 $1,200 $950 n/A

mWRf update microwaves & Rf monthly 39,500 $1,700 $1,200 $950 n/A

Rf Essentials microwaves & Rf monthly 24,900 $1,700 $1,200 $950 n/A

Defense Electronics microwaves & Rf monthly 26,900 $1,700 $1,200 $950 n/A

mWRf Edge micowaves & Rf monthly 27,400 $1,700 $1,200 $950 n/A

pE Tech power Electronics monthly 34,290 $1,700 $1,200 $950 n/A

no positions - $2,500 net

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eTv sponsorship opporTuniTes

Basic silver MeMBership• Listing featured on the company navigation with profile page• Unlimited video uploads• Attach related resources to each video• Tag your video to multiple channels• Monthly reporting• Listing in weekly eNewsletter

$2,500 Silver MeMberShip (Self-service – you upload all your own videos without support from ETV). We will make up to 2 changes for you after you have uploaded your videos if you make an error. After that, you are assessed $100/hour for this support.

$3,500 Silver MeMberShip (Includes support – we walk you through the video upload process, provide up to 5 hours’ worth of changes/edits. Additional changes billed at $100/hr).

$5,000 Silver MeMberShip Full-Service (We do it all – uploads, edits, etc).

Gold MeMBership $10,000 net per year • Includes basic membership plus• Logo featured on the company navigation• Logo representation in showcase section of weekly eNewsletter• With upgraded company showcase page customizable • Includes banner advertising on your page• 1 single sponsor eNewsletter to ETV list• 1 brand specific ePostcard• Inclusion in six brand eNewsletter video sections annually

platinuM MeMBership $24,500 net per year• Includes Gold membership plus• Video featured 2x/month in weekly eNewsletter• 2 single sponsor eNewstters to ETV list• 3 brand specific ePostcards• Direct access to project manager to run reports• Inclusion in twelve brand eNewsletter video sections annually• Unlimited pre-roll on all videos, including editorial videos that feature your company

exclusive MeMBer trade shoW pacKaGe $5,500 net • Shoot and edit up to 3 videos in EngineeringTV style professional format at a trade show• Final video delivered to you for your own use and upload on You Tube, websites, etc.

averaGe site traffic [per Month]

Page views .................140,000Unique visitors ..............70,000Video views ................. 50,000

Weekly ETV Newsletter ..... 56,000

video production pacKaGesWe know how engineers search and consume video information. Our experienced editors and production team have produced thousands of videos geared directly to engineers. They have the experience to help you showcase your products and create better video. For custom quotes on video production packages, please contact your regional manager.

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Webinars include full promotional plan to our H&P audience:

Pre-eVeNt: Extensive promotion with company logo or text recognition, email blasts (up to 3 invites), eNewsletter ads, website promotions and logo with hyperlink on registration pages.

DuriNG eVeNt: Logo listed as a live hyperlink on viewer panel during webinar event.

Post-eVeNt: Webinar is archived on the web for one year and an email Thank You message with logo and text line sent to registration and attendee lists.

Imagine your technical expert partnering with our editorial staff to bring quality content to hundreds of fluid power users, LIVE. Webinars are a turnkey, cost-effective way to deliver technical product information to a large, geographically diverse audience of highly qualified design engineers, maintenance personnel and supply chain professionals.

• collect qualified leads - customize the registration form to gather the demographic data that is key to your particular sales initiative.

• Position your company as a thought leader - truly connect and engage with engineers!

• Distribute your resources (white papers, technical documents) right from the webinar player for further engagement.

• Gain extensive branding opportunities throughout the program.

• Get long-tail leads and exposure with one-year archive - leads are guaranteed!

Don’t have someone to present? We can turnkey the content for you by creating an editorial webinar which you can sponsor. Talk to your representative for additional information.

Webinar Features and beneFits

pricinG: 1x rate $5,000 net

Webinars: Your MarketinG Footprint

the ideal product for lead Generation and thouGht leadership

A Look At the Numbers

Webinar perForMance

Essential Steps in Selecting the Correct Hose End Fitting

Total Registrations: 190Live Attendees: 113

Average minutes watched: 53 minutes

How Proper Hose Maintenance Can Reduce Expensive Failures

Total Registrations: 180Live Attendees: 52

Average minutes watched: 47 minutes

Balancing Cost, Performance and Reliability When Choosing Solenoid Valves

Total Registrations: 196Live Attendees: 87

Average minutes watched: 42 minutes

averaGe Leads per Webinar:180

webinars

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sales

group brand directorPaul milnamowP | 312.840.8462

f | [email protected]

sales ManagerRonald KlimKoP | 216.931.9662f | [email protected]

editorial

editoralan HiTcHcoxP | 216.931.9463leland.teschler@penton.

com

Managing editorKEn KoRanEP | [email protected]

FLuid poWer coMponents, sYsteMs, and appLications

international sales

gerMany, austria, sWitzerlandcHRisTian HoElscHER P | +49 (0) 89-95002778M | +49 (0) 151-20155885f | +49 (0) [email protected]

uk, scandinavia, france, spain, portugalRacHEl disanToP | +01625 876622M | +07794 [email protected]

belgiuM, netherlands, luxeMburgRodRic lEERlingP | +31 229-841882M | [email protected]

italycEsaRE casiRagHiP | +39 031-261407f | +39 031-261380 [email protected]

JapanYosHinoRi iKEdaP | +81 3-3661-6138f | +81 [email protected]

koreaYoung sang JoP | +82 2-739-7840-2f | +82 [email protected]

W h e r e t e c h n o l o g y c o M e S F i r S t

put a Beer in the hand

air cylinders

SERVING FLUID POWER AND MOTION CONTROL TECHNOLOGY WORLDWIDE

Hydraulics in mining equipment p|36

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