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Plumbing
Hydronics
Heating/IAQ
Refrigeration/AC
2014 Media File
TeCHnICAl ConTenT. ReAdeR FRIendly.
Content Media Group Inc. 19 – 1525 Cornwall Rd., oakville, on l6J 0B2 Tel: (905) 465-2919 Fax: (905) 465-2913
www.mechanicalbusiness.com
Bruce MeacockPublisher
Laura Goodwinnational Accounts Manager
Adam Freilleditor
Andrew SnookAssociate editor/Web editor
Liz MillsController
Shila NaikCirculation Manager
your key contacts: “none of us is as smart as all of us.”
I thought this was a fitting quote for an introduction to a magazine. done right, a trade magazine is a gathering place for an entire industry. A physical and, in today’s
digital world, virtual collection of the best minds an industry has to offer. Mechanical Business is one such gathering place. In the past year, through just six issues, we have produced over 700 pages for the Mechanical trades. But we have done that not on our own, but through interviewing, and meeting and communicating with, over 1,000 of this industry’s leaders. yes … we counted. Collectively, all these people helped us produce hundreds of editorial features for our 19,222-strong circulation of contractors, wholesalers and mechanical engineers. We are proud to say that, despite worthy competitors, these editorial and circulation figures are unchallenged in the Canadian marketplace. The purpose of this media file is to welcome back our existing advertisers, thank them for their loyalty and to showcase what we have planned for 2014. It is also to invite those who have not yet joined us to do so. We’re always planning for the future … yours, ours and our readers. Best regards,
Bruce Meacock Publisher
Jeff Patchell International
Gord Cooke HVAC/IAQ
Doug MacMillan Marketing
“Hot Rod” Rohr Hydronics
Roger Grochmal Business
Phil Boudreau Refrigeration
Fred Bretzke Plumbing
MB’s editorial Specialists
Eric Schmidt - Executive Chairman, Google
The “Us” of Mechanical Business
A new Circulation Milestone
The AAM audit has verified that Mechanical Business has:
As of the July/Aug 2013 edition, Mechanical Business chose to be audited by Alliance for Audited Media/AAM (formerly ABC). This marks the start of an exciting new era for Mechanical Business – an era that will allow marketers to make apples-to-apples circulation analysis.
For our first audit with AAM, we chose a comprehensive 14-month review period … thereby laying open our circulation history for all to see. To call it a success is putting it mildly.
1) The largest qualified print circulation in Canada.2) The largest contractor circulation in Canada – 15,028 strong. (averaging over 1,140 more than our AAM-audited competitors!)3) A 100% direct Request from Recipient circulation.4) 100% distribution via personal name, company name, and title and/or occupation.5) The highest Quebec circulation of any national magazine.
TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION 18,777
AVERAGE QUALIFIED PAID CIRCULATIONIndividual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Association,. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sponsored Individually Addressed . . . . . . . . . . . . . . . . . .Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . .Single Copy Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Paid Circulation. . . . . . . . . .
AVERAGE QUALIFIED NON-PAID CIRCULA-
Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18,777Association,. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sponsored Individually Addressed . . . . . . . . . . . . . . . . . .
Total Average Qualified Non-Paid Circulation . . . . . 18,777
AVERAGE NON-QUALIFIED CIRCULATIONNon-Continuous Market Coverage Copies . . . . . . . . . . . . Allocated For Shows & Conventions. . . . . . . . . . . . . . . . . Miscellaneous, Including Staff Copies, See Par. 11(b) . . . 100
Total Average Non-Qualified Circulation. . . . . . . . . . 100
AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS
None of record
AUDIT STATEMENTThis is an initial audit covering the 14 month period ended September 30, 2013 and
release of this report constitutes qualification and acceptance of membership.
AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION BY QUARTERS for the period covered by this report
Calendar Quarter Ended Total PaidQualifiedNon-Paid
September 30, 2012 18,729 18,729December 31, 2012 18,732 18,732March 31, 2013 18,674 18,674June 30, 2013 18,681 18,681September 30, 2013 19,222 19,222
1A
1B
1C
1D
BUSINESS PUBLICATIONInitial Audit Report14 months ended September 30, 2013See Par. 11(a)
Field Served: MECHANICAL BUSINESS magazine serves Canada’s mechanical trades industry,including all aspects of the plumbing, warm air & hydronic & infra-red heating, air condi-tioning, refrigeration, IAQ & ventilation, fire protection, oil heat, geothermal & solar, energyefficiency and controls fields operating in the commercial, residential, institutional, indus-trial, new construction, renovation and service sectors. Included in this are: MechanicalContractors, Wholesalers, Distributors, Mechanical Consulting Engineers, MechanicalSpecifiers, Building Developers/Contractors; and Facilities Management/Maintenance(end users) in educational, hospital/healthcare, hospitality/food service, utilities, commer-cial, and government facilities.
This is an independent publication not directly related to or affiliated with any association.
06-1399-2151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416.962.5840 • F: 416.962.5844 • www.auditedmedia.ca
Mechanical ContractorsMechanical Consulting Engineers/Mechanical Specifiers
Mechanical Wholesalers/DistributorsBuilding Developers & Facilities Mgt./Maintenance
15,028
517
1,675
2,002
ConTRACToRS!
Leading the way
Commercial
Plumbing HVAC/R Hydronics
Residential
Percentage of readership active in above job markets.
Total Reach
LocationsPercentage of readers indicating
Purchase Authority
Purchase Authority
Percentage of readership active in above job activities.
Average number of copies delivered per location: 1.24
15,000+
85% 84%
84% 76%
98.4%
70%
The Publisher’s own Stats, To you ...
The Truth is In the Advertising.
Trust your eyes. Trust Mechanical Business.
There is an adage in the publishing world that says: Every Issue is a Report Card.
Trade magazines earn almost 100% of their revenue through advertising. As such, every issue is a virtual report card on the health of that magazine. The more advertising it carries, the healthier that magazine is likely to be.
In the magazine business, ads equal sales. And, just like any company – including yours – sales equal marketplace acceptance of that product. The same holds true for magazines … magazines like Mechanical Business. Consider these industry statistics:
Editorial Pages per Issue Average Issue Size
Mechanical Business Mechanical Business Competitor X Competitor X Competitor y Competitor y
Total Pages
708
544
408
Mechanical Business
Competitor X
Competitor y
Ad Market Share42.5%
27.25%
Mechanical Business
Competitor X
Competitor y
0
20
40
60
80
100
0
30
60
90
120
150
67 118
2451
50 78
Based on all issues for one complete year, November 2012 – October 2013.
30.25%
In Good Company: our Advertisers
â
â
â
The Marketer’s Choice:In 2013, 91% of all advertisers running in more than one magazine used Mechanical Business.
The Exclusive Choice:Mechanical Business hosted more pages of exclusive advertising than both of its competitors combined.
The Readers Choice:MB’s support is unparalleled, with its contractor circulation having grown 3.5 times the average magazine’s over the past 4 years.
Regardless of the market they serve, industry-leading magazines don’t just happen overnight. nor do they happen by themselves. A magazine is a community of advertisers, readers, contributors and supporters and Mechanical Business is proud to share this position with our clients – many of whom have never missed a single issue.
AccubidAggressive Water Tech.AHR expoAiriaAlco ControlsAllied Air enterprisesAllpriserAlltempAmanaAmerican StandardAnvil A.o. SmithApollo Valves Aqua TechAquathermArkemaArmstrong PumpsB&B Trade distribution Bardon Supplies B.e. InternationalBeckett CanadaBelimoBell & GossettBlack & decker Bitzer CanadaBosch Geothermal Bosch - HVAC BoshartBradford White-CanadaBradley CorpBrant Radiant HeatersBroan-nutone BuderusCamus HydronicsCanature Canplas Industries Carlo GavazziCarrierCash Acme CB SuppliesCCTFCdn. Hydronics Council CentrothermCeralux IndustriesCGF ProductsCIPH
Ciphex WestClimateCare ClimateMaster CMPX ShowCMX-CIPHeXCoHAColeman Heating & ACConbraco Continental FanContracCopelandCozyCrane CuPro SolutionsCWQAdahl Valves daikin ACdanfossdeflect-o Canadadelta FaucetdescodeWaltdobbin Salesdon ParkduPont duraVentecco Heatingecobee eCo Vision eCReden energyeeCneMCoemerson Technologiesenertech Mfg. evergreen Bio Heat extechFalcon StainlessFantechFernox Fielding ChemicalFieldpieceFlexmasterFlIRFlocorFluke
FordForemost GroupsFranklin electricFujitsu General AmericaFulford SupplyFulton BoilersGeneral Pipe CleanersGenetron RefrigerantsGeoComfort G.F. Thompson Giant FactoriesGoodman Mfg. Gordon R. WilliamsGranby TanksGravelle SystemsGreat lakes CopperGreenSaver Greenway Technologies GroheGrundfos CanadaHabitat for Humanity Harsco P-KHeatlinkHeat-TimerHenkel Hilmor Hood ChemicalHoneywellHPS ControlsHRACHRAIHydroFlow CanadaHydron ModuleHydronic Panel Systems Hydronic Parts GroupICP Products ImagewearInSinkeratorInsulation SolutionsIntellidyne llCInvensysIPeX ISH Frankfurt ITM InstrumentsITTJohnson Controls
John Wood Jomar ValvesJudo WaterKeepriteKerr Heating laarslG electronics legend Valve lennox lifebreathlittle Giant Pumplochinvarloctitelouisville Tin & Stovelyncar MabeMadok Mfg.Masco MasterMCACMCee ShowMcKay Boiler Supplies McKeough SupplyMeP drives Mercedes-BenzMerit Canada Messe Frankfurt/ISHMestekMetal PeckerMilwaukee elec. Tool Milwaukee Valve MITSAirMitsubishi electric SalesMJSI MoenMueller Flow Controlnapoleon HVAC national Research Council navien neo Valves next energynewmac Mfg.nissan Canadanoblenoritznovanni Stainless
novo Water Conditioning nRCannTIny Thermaloatey olsen ont. Power Authority ontoroS&B oxford energy Solutions PowrmaticPrecision HydronicsPrecision Plbg. Products PVI IndustriesQuietsideRedmond-WilliamsReed Manufacturing Co.Refrigerant Mgt. Cda.Refrigerant ServicesRehau Industries Reliance WorldwideReznor/Thomas & BettsRheem Canada Ridge ToolRinnaiRoth CanadaRoy Foss Runtal north America Ruud CanadaS.A. Armstrong SAITSanifloSelkirk SharkBiteShop data SIMe north AmericaSinus north AmericaSioux Chief Sloan ValveSpirothermStanley ToolsStiebel eltronSuperior Radiant Products Symmons IndustriesSystemairTaco
tekmar Controls TestoThermadyne Canada ThermaflexThermal Hydronic Supply Thermo 2000Thermo ManufacturingTopog-e Gaskets Torbram electric TraneTSI IncorporatedTurboTorchUponor US BoilerVanee VentilationVenmarVictaulic Victor TechnologiesViegaViessmann Mfg.Viking Pump Viqua Vision PartsVortensWatco Waterline ProductsWatts Water TechnologiesWeil-Mclain CanadaWhirlpoolWhite-RodgersWilo Canada WolseleyWolverine TubeWoodford Mfg.WWG Totaline Xylemyorkland ControlsZ-FlexZoellerZurn
our Advertisers*
Technical Content. Reader Friendly.
*2007 to Present
WHAT! … Canada’s Hydronics Magazine
If hydronics is your game, look no further. Wet
Heat Applications & Technology (WHAT!) is
Canada’s leading hydronics only magazine.
delivered twice yearly to the entire readership
of Mechanical Business, the pages of
these special-impact hydronic supplements
cover more hydronics editorial than many
magazines cover in an entire year!
At $795 – just 4 cents per reader – these full-
colour 1/4 page ads are the most economical ads
in the market. And participation couldn’t be easier.
Just send us a high-res
product photo and 50
words describing the
features and benefits,
and we take care of
the rest!
Fall Heating Bonus! : Confirm display ads
in both 2014 editions of WHAT! and receive a
FRee 1/4 page Spotlight Profile in the Sept/
oct “Annual Fall Heating Report” edition!
Jan/Feb 2014July/Aug 2014
• Reach: delivered twice monthly to over 19,000 readers with unparalleled opens• exclusivity: enews sponsorship is limited to just 4 ad messages per edition
• your company. your message. our readers.• Custom-tailored marketing eblasts delivered nationally, regionally or to selected reader demographics await you. Starting at $2,500. Call us today for a quote.
• leaderboard Banners: (728 x 90): $295/mo
• Home Page Box/ Video Ads: (250 x 250): $350/mo
events & Training: Free!
MB enews
Custom Sponsored Marketing eBlasts
As digital marketing pioneers in an industry that still prefers print, Mechanical Business is dedicated to helping broaden our readers’ knowledge, and acceptance, of digital com-munication. With dedicated print columns such as “Twitter Round-up” and “App Alert”, we are showcasing new reader-friendly technology and paving the way for marketers like you to communicate with them!
Coming off a complete makeover in mid-2013, this is the industry’s freshest, most comprehensive and mobile-friendly
website. Visit us today and see for yourself!
Spotlight Profiles
leading the Way in digital Marketing
MechanicalBusiness.com
• Headline Banners: (600 X 74): $1,995 • Anchor Banners: (600 x 74): $1,750 • Box Ads: (200 x 200): $1,495• Custom Banners : Call for quote
did you Know? With over 1,000 followers, @MechBusiness has Canada’s largest following in the industry!
*Please note that $795 is a net rate.
2014 EDITORIAL CALENDAR
www.mechanicalbusiness.com
Jan/
Feb
May
/Jun
eS
ept/
Oct
Today’s Thermostat Technology Humidity Control Matching Furnaces & Coils WHAT! Hydronic Supplement
CO2 Systems Industrial Cold Storage Design
Refrigeration Products WHAT! Hydronic Supplement
Fleet Vehicles: Fleet Outfitting Bonus WHAT! Distribution at CMPX
Pipe Freezing in Field Repairs Water Efficiency: Faucets, toilet & more The Pipe/Valve/Fitting Report
Commercial Zoning System Balancing Chilled Beams
Plus: The Kitchen & Bath Trends Report
Valves and Controls A Troubleshooters Guide to Leaks
MCAC Conference Preview
HRAI & CIPH Conference Reports Bonus Distribution at CiphexWest!
Closes Feb. 7
Material Feb. 13
Service Vehicles: The New Fleet - Pt. 2 HRAI AGM Preview COHA Symposium Coverage Bonus Copies of WHAT! at CiphexWest!
Supermarket Systems
Today’s Heat Pumps: A fresh look
Coil Selection
Infra-red Heating
Light Commercial HVAC
Ventilation & Destratification Heat Pumps - A Modern Approach
WHAT! Hydronic Supplement Issue #2 of the #1 Name in Hydronics! Bonus Distribution at CiphexWest!
Water Heaters Vandal Proof Plumbing UV Water Treatment WHAT! Hydronic Supplement
Closes November 14
Material
November 21
Pipe Inspection
ICI Kitchens & Washrooms
On-demand Hot Water
VFD’s in Hydronic Applications
Boiler Protection
Deadheading the Pump
Burner Troubleshooting
Building Automation Systems
Large Space Heating
Troubleshooting Condensing Units
Refrigerants Update
Reader Q & A:
Readers ask the experts for advice on plumbing, heating & cooling
Closes June 13
Material June 20
Closes September 12
Material
September 19
Closes April 25
Material
May 2
Plus: Fall Hydronic Heating Report! Boilers, pumps, controls, rads, tubing & more!
Plus: Fall Hydronic Heating Report! Furnaces, ducts, venting & more
Backflow Selection Sewage/Effluent Pumps - Do’s & Don’ts Residential Water Filtration WHAT! Hydronic Supplement
WHAT! Hydronic Supplement Canada’s Biggest Hydronic Magazine!
• HUGE bonus distribution at the show! • Largest print distribution in Canada! • Hundreds of products profiled in this reader-favourite issue!
Toronto, Ontario MARCH 19-21, 2014
C I P H E X W e s t S h o w G u i d e N o v e m b e r 5 - 6 , 2 0 1 4 : C a l g a r y
PLUS:
Nov
/Dec PLUS: PLUS: PLUS: PLUS:
Mar
ch/A
pril
July
/Aug
ust
A Higher Standard
A Higher Standard
A Higher Standard
Closes January 10
Material
January 17
The Cooling Report - Resi & Commercial HVAC Wiring Oil Heat Equipment
The Cooling Report - Resi & Commercial AC Products, Trends, Technology & More! Radiant Cooling
T r o u b l e s h o o t i n g I s s u e
Issue Plumbing Refrigeration/AC Special FeaturesHeating/IAQ Hydronics
Get FREE matching ad space in our Products-in-Profile
Show Guide feature! Bonus space deadline: Jan. 24th
FREE Ad Upgrades!
Service Vehicles 2014: The New Fleet CIPH & COHA AGM Preview Bonus Distribution at COHA
T e c h n i c a l C o n t e n t . R e a d e r F r i e n d l y .
Your Sales Contacts:Bruce Meacock, Publisher T: 905.465.2919 x222 [email protected]
Canadian Dollars
Page $ 5,945$ 5,290$ 4,755$ 4,340$ 3,450$ 2,970$ 795
$ 5,825$ 5,185$ 4,660$ 4,250$ 3,380$ 2,910$ 795
$ 5,645$ 5,025$ 4,515$ 4,120$ 3,275$ 2,820$ 795
2/3 Page
1/2 Page Island
1/2 Pg Hor/Vert
1/3 Page
1/4 Page
Spotlight Profiles
1x 3x 6x Program
A Higher Standard
A Higher Standard
A Higher Standard
laura Goodwin, national Accts. Mgr. T: 905.465.2919 x221 [email protected]
PLATINuM PACkAGE!
Material Conditions & Ad Submission The preferred file submission is a print optimized PDF, but we will accept the following file formats: Adobe Illustrator CS6 (Mac), Adobe Photoshop CS6 (Mac), Adobe
Indesign CS6 (Mac), QuarkXpress 8 and 9 (Mac)
Requirements for artwork
All fonts must be supplied or embedded in the PDF file.
All images must be supplied or embedded in the PDF file and meet print specifications (CMYK, 300dpi).
All colours used must be CMYK or grayscale.
A proof of your ad should accompany your artwork; please send to [email protected] (low res PDF). Ad submission FTP site uploading: http://digital.jjmgraphic.com Username: mechgroup Password: matheson
Drag and drop your file(s) from your desktop to the file upload on the right hand side. Please make sure that YOUR company name (advertiser name) is on the file.
Content Media Group Inc. 19 – 1525 Cornwall Rd., Oakville, ON L6J 0B2Tel: (905) 465-2919 Fax: (905) 465-2913www.mechanicalbusiness.com
Effe
ctiv
e N
ov. 1
, 201
3. R
ate
Car
d #6
.
every 6x advertiser receives a custom-tailored program that includes Bonus advertising.
let us customize a program for you. Call us today!
For B&W rates, please deduct $1,400 from the 4-colour rates above. For spot colour rates, please deduct $800.
eNewsletter: Headline Banner (600 x 74) - $1,995 Anchor Banner (600 x 74) - $1,750 Box Ads (200 x 200) - $1,495 Website: Leaderboard Banner: (728 x 90) - $295/mo Box/Video Ads: (250 x 250) - $350/mo Custom Marketing eBlast: Starting at $2500; Call for quote.
Online Rates and Specs
Material Specifications
1-2200 Speers Road, Oakvi l le, ON L6L 2X8 Tel: 905.465.2919 Fax: 905.465.2913www.mechanicalbusiness.com
2008 Advertising Rates
Material Specifications and Conditions
Mechanical Business Team
CanadianDollars
4-Colour B&W 4-Colour B&W 4-Colour B&W
$ 5,500Page $ 4,100 $ 5,400 $ 4,000 $ 5,200 $ 3,800
$ 4,9002/3 Page $ 3,500 $ 4,800 $ 3,400 $ 4,600 $ 3,200
$ 4,4001/2 Page Island $ 3,000 $ 4,300 $ 2,900 $ 4,200 $ 2,800
$ 4,1001/2 Pg. Hor/Ver $ 2,700 $ 4,000 $ 2,600 $ 3,900 $ 2,500
$ 3,2001/3 Page $ 1,800 $ 3,100 $ 1,700 $ 3,000 $ 1,600
$ 2,8001/4 Page $ 1,400 $ 2,700 $ 1,300 $ 2,600 $ 1,200
$ 650Lit Reviews - $ 620 - $ 595 -
-2nd Std. Colour $ 600 - $ 600 - $ 600
1X 3X
Effective August 1, 2007 Rate Card #1
Ad Dimensions (wide x deep):
Trim Size: 8-1/8” x 10-7/8”
Live Area: 7-7/8” x 10-5/8”
Full Page Bleed: 8-3/8” x 11-1/8”
2/3 Page: 4-1/2” x 10”
1/2 Page Island: 4-1/2” x 7-1/2”
1/2 Page Horizontal: 7” x 4-7/8”
1/2 Page Vertical: 3-3/8” x 10”
1/3 Page Horizontal: 7” x 3-1/4”
1/3 Page Vertical: 2-1/8” x 10”
1/3 Page Square: 4-1/2” x 4-7/8”
1/4 Page Square: 3-3/8” x 4-7/8”
The preferred file submission is a print optimized PDF,but we will accept the following file formats:
Requirements for artworkAll fonts must be supplied or embedded in the PDF file.All images must be supplied or embedded in the PDF file and
All colours used must be CMYK or Grayscale.A proof of your ad should accompany your artwork; please send to [email protected] (low res PDF is fine).
Ad submissionFTP site uploading information for MECHANICAL BUSINESShttp://digital.jjmgraphic.comUsername: mechbiz Password: matheson
Drag and drop your file(s) from your desktop to the file uploadon the right hand side. Please make sure that YOUR companyname (advertiser name) is on the file.
Bruce Meacock, PublisherT: 905.465.2919
Adam Freill, EditorT: 905.465.2919
Dave Shaw, Nat. Sales Mgr.T: 905.465.2919
Liz Mills, ControllerT: 905.465.2919
For more information on any of these advertising opportunities or to reserve your space please contact:
Adobe Illustrator CS3 (Mac), Adobe Photoshop CS3 (Mac),Adobe Indesign CS3 (Mac), QuarkXpress 7 (Mac)
Full 6X Program
meet print specifications (CMYK, 300 dpi).
