2014 Interbike Sponsorship Brochure

Gina RosselleAccount ExecutiveDirect: [email protected] Sponsor Opportunities continue on next page.

www.interbike.com

MAKE YOUR MARK Branding Opportunities at Interbike 2014

September 8-9, 2014 Bootleg Canyon Boulder City, NV

Logo Guidelines for OutDoor Demo

Primary logo for usage:

Optional logos for usage:

1-Color Black

4-Color Black

White

50M100Y 68K

PMS Orange 021PMS Cool Grey 11

September 10-11, 2014 Mandalay Bay Convention Center

Las Vegas, NV

Health + Fitness Business

100C 60M50C 10M

PMS 286PMS 284

above.

& 50C 10M

Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.

White

September 10-12, 2014 Mandalay Bay Convention Center

Las Vegas, NV

www.interbike.com

More buyers and decision makers are attending Interbike, but they are busier than ever and are faced with more choices.

To really connect with buyers and retailers, you need to stand out and make an impression. It’s no longer enough to just staff a booth. It’s time to connect with buyers and retailers beyond the booth. Our custom sponsorships give your brand a voice beyond the booth, one that stands out from your competitors and draws in the people you want to reach.

Browse the easy to use menu of custom sponsorship selections. For more information and to start connecting beyond the booth, contact your Account Executive today!

Maximize Your Opportunities at Interbike 2014

2014 Sponsorship Opportunities Connecting Beyond the Booth Click on any of the selections below for specific information, or browse sponsorship opportunities available before the show, on show site, and post show.

Digital MediaWeb Brand PartnerWeb AdvertisingOfficial 2014 Interbike Mobile AppAttendee E-NewsletterOnline DirectoryNew Product Lookbook

Print MediaEvent Guide + Event PreviewPrint Product ShowcaseOnsite MapDirect Mail

Onsite SponsorshipsMeterboardsBannersFloor DecalsColumn WrapColumn Cling in LobbyOffical Bag SponsorshipBooth DropDisplay CaseDisplay PodMannequin DisplayVehicle PlacementBrand Live @ InterbikeBadge SponsorBadge Holder Pickup DisplaysRegistration Counter HandoutLanyard SponsorshipRegistration Back GraphicsPress Room Conference SponsorshipIndustry PartyLobby SocialLive ModelsAwards DinnerMedia ReceptionRide 2 Recovery Honor RideVIP Retailer Lounge SponsorOfficial Show Coffee Sponsor

Official Show Coffee Travel Mug sponsorOfficial Beer of InterbikeGo Green PartnerLive Model HandoutPassport Program PackageWeb Brand Partner PackagePrint & Online Product Showcase PackageTurnkey Display PackageTotal Reach Booth PlusTotal Reach New ExhibitorTotal Reach LiveTotal Reach Display

Outdoor Demo SpecificOutDoor Demo Entrance ArchwayOutDoor Demo Banner OutDoor Demo Billboard BoulevardVehicle PlacementBeer Garden Title SposorshipCooling StationHydration StationPress TentPump TrackTuning StationOffical Category SponsorOutDoor Demo Offical Swag Wagon SponsorOutDoor Demo Happy Hour SponsorshipOutDoor Demo BagOutDoor Demo Offical Shuttle Bus SponsorOutDoor Demo Downhill Shuttle SponsorMobile AppNeutral Service/SupportOutDoor Demo Passport Program PackageVIP Retailer Tent Sponsor

Andria KlingerSales DirectorDirect: 949.226.5745Fax: [email protected]

Brian McKavicSenior Account ExecutiveDirect: 949.226.5741Fax: [email protected]

Gina RosselleAccount ExecutiveDirect: 949.226.5758Fax: [email protected]

www.interbike.com

Brian McKavicSenior Account ExecutiveTel: [email protected]

Andria KlingerSales DirectorTel: [email protected]

For more information, contact your Account

Executive:

MAIN MENUGina RosselleAccount ExecutiveDirect: [email protected]

Place your brand’s message on interbike.com and healthandfitnessbiz.com - the hub of communication and all things Interbike, OutDoor Demo and H+FB related. Your message will be seen by the 320,00+ unique visitors who spent 27% more time on the site in 2013 than in years past.

Web Brand Partner Package - $9,000 / yearFor one year, your brand’s 960x300 ad will run front and center on interbike.com’s hero image rotator. The homepage ad with caption will then link to a custom branded portal on Interbike’s Brand Partner Page. From here, users are able to navigate to a custom branded landing page that includes brand logo, photo, content and link to website. Limited inventory available!As a Web Brand Partner, you get:

• 960x300 rotator hero image (A) on interbike.com homepage (1 year)• Custom branded portal as a Brand Partner (1 year) • Custom landing page with logo, photo, content and link (1 year)

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Top Leaderboard - $600 / month (A)728x90 ad runs in the top leaderboard position throughout interbike.com and healthandfitnessbiz.com, except homepage.

Top Right Rectangle Ad - $550 / month (B)300x250 ad runs in the top right rectangle ad position throughout interbike.com and healthandfitnessbiz.com.

Middle Right Rectangle Ad - $350 / month (C)300x250 ad runs in the middle right rectangle ad position throughout interbike.com and healthandfitnessbiz.com.

Lower Right Rectangle Ad - $350 / month (D)300x250 ad runs in the lower right rectangle ad position throughout interbike.com and healthandfitnessbiz.com.

Bottom Leaderboard - $300 / month (E) 728x90 ad runs in the bottom leaderboard position throughout interbike.com and healthandfitnessbiz.com, including the homepage.

Attendee Registration Leaderboard - $3,500 / yearInterested in targeting just attendees? Reach them as they register online with an exclusive 728x90 leaderboard on the attendee registration webpage.

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Business related news right in the hands of showgoers looking for realtime show information as they navigate the show floor. In 2013, over 7,400 users downloaded the mobile app. This year, make sure your brand stands out by taking advantage of these Interbike Mobile App Sponsorship Opportunities.

2014 OFFICAL INTERBIKE MOBILE APP

Mobile AppTitle Sponsor - $10,000Become the Interbike 2014 Mobile App Title Sponsor and make a strong, bold and effective move. Get maximum exposure within the app as well as in all communications related to the app (print, on-site signage and digital communications). Keep your company in the spotlight the whole show and only a touch away! The Interbike 2014 Mobile App Title Sponsor package includes:

• Custom splash page (A)• Your logo on the loading page of the app• One banner on home page (B)• Banner on map page• Your company mentioned in all emails related to the app• Exclusive outbound email promotion of Interbike Mobile App with your company listed as the Title Sponsor reaching over 10,000 pre-registered attendees• Exclusive promotion on all onsite signage in high traffic areas at Interbike promoting the Interbike Mobile App• Company logo listed on Interbike.com and mobile app web page

Mobile App Banner Home Page - $1,875 (B) 1086x186 bottom ad runs in rotation on the home page of the mobile app where all users begin navigation and search for show infomation. Limited to six companies and includes a free enhanced listing.

Mobile App Banner Rotating Sections - $1,500 (C)1086x186 top ad runs throughout all pages of the Interbike Mobile App, except the homepage. Limited to 12 companies and includes a free enhanced listing.

Mobile App Banner Product Category - $500This 1086x186 top ad runs exclusively on product category pages where users are browsing for products available at the show. Make sure your product, and location, stand out when retailers are looking for products. Highly exclusive: limited to three banners in rotation per category and includes a free enhanced listing.

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Mobile App Banner Maps - $500Drive traffic to your booth with a top 1086x186 leaderboard ad running on the highly trafficked maps pages of the Interbike Mobile App. This is a great way to target users already mapping out their show experience.

Mobile App Banner Exhibitor Pages - $500One of the top Mobile App uses is to search exhibitors. Put your brand at the forefront when retailers are browsing exhibitors on show site and stand out with a 1086x186 leaderboard running exclusively on exhibitor pages.

Mobile App Push Message - $500 (A)Share your brand news, booth event, special show offer or other message to help drive traffic to your booth through a Mobile App Push Message. These messages are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) to appear in the user’s Mobile App Inbox and include a subject line (29 characters or less) with a message (between 25-30 words).

Mobile App Instant Alert Notification - $1,000 (B)With an Instant Alert Notification, your message (100 characters or less) will pop up where Retailers can’t miss it - directly on their phone’s home screen! PLUS you’ll also receive a complimentary Mobile App Push Message to further support your Instant Alert Notification. Notifications are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) and are available in limited quantity.

Mobile App Logo Upgrade - $500Make your brand standout with this Mobile App upgrade that adds your logo to the mobile app interactive floorplan and in your mobile app profile.

Enhanced Mobile App Directory Listing - $295Stand out from your fellow exhibitors with a highlighted directory listing in the Mobile App.

Mobile App New Exhibitor Highlight - $295Retailers are eager to quickly identify what’s new at Interbike. If you’re new to the show, make sure you stand out with a New Exhibitor Highlight in the Mobile App.

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Bicycle Retailers across the globe year-round. Carefully targeted e-newsletters to over 26,000 retail buyers are one of our most widely used and effective tools. Want your brand message included? Take advantage of these e-news sponsorship opportunities:

E-news Leaderboard Ad - $995 / year (A)Your brand will get top visibility with this exclusive, year-round 450x60 top leaderboard position ad in all e-newsletter communications targeting bicycle retailers. Guaranteed minimum 12 e-mails. Limited to one sponsor per year.

E-news Product Showcase - $200 / e-newsletter (B)Put a spotlight on your Product Showcase by featuring it in an e-newsletter. Must have a print or online product showcase (a $1050 one-time fee in the Interbike exhibitor profile on www.interbike.com). Limited quantities available.

E-news Logo & Link - $150 / e-newsletter (C)Add your brand logo to an e-newsletter for instant recognition, and a direct link to your website.

E-news Message - $150 / e-newsletter (D)Promote your product or show special and drive traffic to your booth with a message in an e-newsletter to bicycle retailers. 150 character limit. Limited quantities available.

E-news Custom Blast - $5,000 / email Work with Interbike to create a custom, exclusive Interbike email promoting your brand and message directly to the entire Interbike retailer list.

Email List Rental - $2,500 / email Your brand. Your messaging. Your creative. We send it out! Market directly to buyers through our e-mail retail rental list for targeted, electronic direct-mail campaigns.

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Retailers frequent Interbike.com pre-show to browse exhibitors and make their plans early. Standout among these online exhibitor listings with these sponsorship upgrades:

Enhanced Online Directory Listing - $295 (A)Go beyond the free standard directory listing and help your brand stand out with an Enhanced Online Directory Listing. Your online listing will be bolded, highlighted and linked to your company profile page where you’ll be able to add your company description and logo. Listing also feeds through to our mobile app.

Booth Event / Show Special Listing – $150 Having a happy hour, giveaway, special event or show promotion at your booth? Make sure attending retailers know about it with a promotional announcement included in your company profile and Interbike event listing available both online and in the mobile app.

Web Ad – Top Leaderboard Ad on Interbike My Planner Pages - $995 (B) Your brand will be top of mind with this 468x60 leaderboard ad, visible to all retailers utilizing Interbike’s My Planner Pages to map their show experience. Direct link to your website included.

Online Product Showcase - $1,050 (C)Make sure your product is seen before and during the show with an Online Product Showcase displayed right on the Interbike.com homepage, throughout the online event planner, email communications, show announcements, and at the top of all product lists. Your online featured product showcase includes your product image or video, title, description, press release and brochure. Have more than one product to showcase? Get an additional featured product showcase for just $500.

Floorplan & My Planner Logo with Link - $1,100Stand out in the My Planner and online floorplan by adding your company logo with link, which will be displayed throughout the my event planner pages, dashboard emails, online floorplan pages and on all my planner pages when printed.

New Product Look Book- $500 per productAll new for 2014, The New Product Look Book will feature the latest products and innovations from the bicycling industry in one beautifully designed, quick loading digital flip book. Participants may supply up to three images and 300 words of text per product and each product is featured on its own page. New Product Look Book will be emailed to Interbike retailer data base (26,000 names) and will be available for retailers to browse on site at Interbike 2014 through ipad kiosks located in our new media area – “The Library”.

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IAEVENT GUIDE + EVENT PREVIEW

Reach even more retailers and save money! Now until June 13th you can purchase an ad in the Interbike Event Preview & Event Guide and save.

• Build awareness and excitement to increase booth traffic• Promote your brand to a large and focused B2B audience• Influence purchasing decisions year-round

Interbike Event Preview (A)This 24 page event preview will be inserted into 5,000+ copies of the July 15th issue of Bicycle Retailer and Industry News. The event preview is designed to give buyers and media an exciting first glimpse of the 2014 show! The Event Preview will include our preliminary exhibitor list, preliminary show and event schedules, product showcases, travel information and more.

Interbike Event Guide (B)The Event Guide is the official show directory for buyers and media attending Interbike and OutDoor Demo. The Guide contains the complete exhibitor list, show and event schedules, show maps, and more. An advertisement, product feature or enhanced listing in the Event Guide can impact the right buying audience at show time. 14,000 copies will be distributed on site at the show.

Event Guide Event Preview

Product Showcase Ad Materials Due August 1, 2014 June 6, 2014

Advertising Space Deadline July 29, 2014 June 6, 2014

Advertising Materials Due August 5, 2014 June 13, 2014

Ad Size Event Guide Event Preview & Event guide Bundled Pricing

Product Showcase $1,050 $1,500

Print & Digital Product Showcase $1,950 $2,400

Half $1,950 $2,900

Inserts Call for pricing Not Available in Preview

Spread $5,000 $7,300

Cover 4 $3,500 $5,000

Cover 2 $3,250 $4,800

Cover 3 $2,900 $4,300

Full $2,900 $3,900

Rates

Deadlines

For pricing on the following Event Guide opportunities call your Interbike rep:

• Blow In• Belly Band• Cover Sticky Note• Gatefold

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Print Product Showcase - $1,050Make sure your product stands out with a print product showcase included in the event guide, where retailers browse for can’t miss products they can see in person at Interbike. Your print product showcase includes your product image, title and description.

EVENT GUIDE/ DIRECT MAIL

Print & Online Product Showcase Package - $1,950Get the most exposure for your Product Showcase – both online and in print – with this Print & Online Product Showcase Package. All the benefits of the print product showcase ($1,050 value) plus the online featured product showcase ($1,050 value) at a discounted rate!

Official Sponsor of the Onsite Map with Back Cover Ad - $4,500 (A)Be the exclusive sponsor of the onsite map and put your brand directly in the hands of all show attendees. As part of your sponsorship, you get a full page, full color ad on the back of the onsite map, a four-color poster within the map, and your company name and booth location highlighted on the map, directory kiosks, and in the event guide. Exclusive sponsorship. Limited to one sponsor only.

Direct Mail Postcard – Starts at $1,395Looking to reach Retailers before the show through a direct mail piece but not sure where to start? Utilize Interbike’s direct mail postcard program. Promote your brand and products, invite buyers to schedule meetings, visit your booth and order show specials. Turnkey postcard packages include list rental, printing, postage, creative design (optional fee) and mailing.

Direct Mail Postal List Rental - $500If you’re ready to execute your own custom direct mail campaign targeting bicycle retail buyers who attended last year’s Interbike, all you need is this mailing list – available through the direct mail postal list rental program.

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Meterboards - $2,800Drive traffic and extend your branding beyond the booth with a 38”x96” double sided meterboard placed in the lobby or equivalent high traffic area of the show floor. These large, visually stunning billboards are both informative and impactful.

ONSITE SIGNAGE

BannersPlace your banner in one of our highly trafficked areas where it will be seen by thousands of attendees. All banner sponsorships include opportunity costs only.

Banner – Aisle Zone - $2,500Banner – Hall Interior - $5,000

Floor Decals - $2,000Put your brand right on the show floor – literally! With a floor decals sponsorship, your branded logo and booth number will appear on three 4’x4’ floor decals placed in high traffic areas throughout the show to reinforce your brand and drive traffic to your booth.

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S Column Wrap - $1,500These unique and impactful billboard-style column wraps help your brand standout on the show floor. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only.

Column Cling in Lobby - $2,000These unique and impactful billboard-style column clings, located in the highly-trafficked lobby area, help your brand standout on the show floor. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only.

Official Interbike Bag Sponsorship - $10,000As the official Interbike bag sponsor, branded bags with your promotional item, will be positioned at the main show entrance for models to distribute to all show attendees. Your bags will then continue to be used throughout the day as retailers walk the show floor. Sponsorship includes opportunity cost only. Sponsor to produce bag

Booth Drop – $1,000Extend your messaging and branding to over 1,400+ exhibiting brands when your promotional flyer, catalog, magazine or brochure gets delivered to each booth in the early morning hours before the show opens on the day of your choosing:

OutDoor Demo Day 1 (Mon., 9/8) OutDoor Demo Day 2 (Tue., 9/9) Interbike and Health+Fitness Business Day 1 (Wed., 9/10) Interbike and Health+Fitness Business Day 2 (Thu., 9/11) Interbike Day 3 (Fri., 9/12)

ONSITE SIGNAGE/DISPLAYS

Display Case - $4,500 exhibiting company / $5,500 non-exhibiting company (A)Make an immediate impression and drive traffic to your booth by utilizing one of Interbike’s attractive display cases, located in the lobby or other high traffic area.

Display Pod - $1,950 (B)These attractive display cases features three 20”x 20” shelves, ideal for displaying your company, booth number, and featured product in a highly trafficked area of the show.

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S Mannequin Display - $1,800 (A)Feature your latest designs in cycling apparel and drive traffic to your booth by dressing a strategically placed mannequin located throughout highly trafficked areas of the show. Mannequin placement may be specified to these additional highly visible areas:

LobbyElectric Bike LoungeMountain Bike TrailheadTriathlon PavilionUrban YardWomen’s Lounge

MANNEQUIN/ VEHICLE PLACEMENT

Vehicle Placement - $6,000 (B)Attract attention and showcase your brand with a vehicle placement in a highly trafficked area on the show floor. This space includes a 22x28 sign with your logo and booth number. Vehicle placements are available at the Interbike, Health+Fitness Business, and OutDoor Demo Areas.

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S BrandLive @ Interbike – Custom Video Recording PackagesThrough these custom, turnkey video opportunities, Interbike’s professional video team works with you to produce a polished, professional 3-minute video featuring your brand and/or product of your choosing. Your video shoot is pre-scheduled and taped “live” in your Interbike, Health+Fitness Business, or OutDoor Demo booth. Once your video is shot and edited, you’ll receive your video link within 24-hours for promotion through all your favorite social media channels like Facebook, YouTube, Twitter, and more! Select the custom package that best meets your digital video needs:

Basic BrandLive @ Interbike Package - $750Includes live recording in your booth, editing, and video link for your use and distribution.

Digital BrandLive @ Interbike Package - $1,000Includes live recording in your booth, editing, video link for your use and distribution plus guaranteed additional Interbike distribution of video through Interbike.com, Interbike’s social media networks with connection to your brand’s social media handles and hashtags plus promotion of the video through one Interbike Official Mobile App Push Message (a $500 value!).

Premium BrandLive @ Interbike Package - $1,500Includes live recording in your booth, editing, video link for your use and distribution plus guaranteed additional Interbike distribution of video through Interbike.com, Interbike’s social media networks with connection to your brand’s social media handles and hashtags plus promotion of the video through one Interbike Official Mobile App Push Message (a $500 value!). In addition, as a premium package sponsor, you also get B-Roll footage for you own custom use.

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Badge Sponsor - $9,000 (A)In 2014 Interbike is moving to a new, more environmentally friendly attendee badge format. The traditional paper badge with plastic holder will be replaced by a highly durable paper badge that clips directly to the lanyard – no plastic is one more way Interbike is working to reduce the environmental impact of our show. This is a unique opportunity to gain huge brand visibility as the exclusive sponsor of our paper badge. Sponsor receives custom branding and booth number on top of badge plus custom message on the back of the badge All 26,000+ Interbike attendees get a badge – can you think of a better way to get your message into their hands?

REGISTRATION SPONSORSHIPS

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Registration Counter Handout - $1,250Be among the first to reach attendees with your marketing piece distributed at all registration locations.

Lanyard Sponsorship - $10,000 (B) SOLD Brand every attendee’s neck with a custom lanyard worn and seen throughout the entire show! As the official lanyard sponsor, you’ll also receive logo placement on all official sponsor on-site signage, logo placement as sponsor in the event guide, a full page full color ad in the event guide ($2,500 value), enhanced event guide directory listing, enhanced onsite map directory listing, enhanced online directory listing, and enhanced mobile app directory listing.

Registration Back Graphics – $15,000Make a big impression with larger than life graphics, promoting your brand culture and lifestyle, that serve as the backdrop to registration. Every single Interbike attendee comes through registration, and each registration counter features huge, stunning graphics. Imagine utilizing this unique platform to tell your brand story! Creative supplied by sponsor, Interbike handles production.

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Press Room Conference Sponsorship - $5,000 exhibitor (A)Have a news-worthy announcement to make? Interbike’s press room offers the ideal backdrop to hold your professional press conference to members of the media. Sponsorship includes use of press room only. Conference criteria subject to approval.

Industry Party - $20,000 presenting sponsor (B)Make your company an integral piece of this highly anticipated special event and ensure your brand message reaches thousands of retailers as they come together to celebrate the spirit of cycling.

SPECIAL EVENTS AND PROGRAMS

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Lobby Social - $7,500New in 2014 is a networking happy hour taking place in the highly trafficked lobby area of the Interbike show floor immediately following close of show on the opening day, Wednesday, September 10, 2014. As the sponsor of the lobby social you have the opportunity to brand the lobby social area and will be identified as the lobby social sponsor on all marketing materials and signage related to the event, including a dedicated email to 26,000+ retailer emails. Additional opportunities such as exclusive VIP area exist – call your Interbike rep for details.

Live Models – Complete model - $2,500 / One product - $500As part of the all new 2014 Lobby Social happy hour, Interbike will be arranging live models to display the latest in gear and wearable technology trends. Models will be placed on pedestals in high traffic areas of the Lobby Social for maximum visibility. Clad a model head to toe in your gear, or simply include one item on the model – it’s your choice! Sponsorship includes logo identification on all signage and marketing materials related to live model display plus 75 word description of product(s) in email to 26,000+ retailers promoting live model feature.

Awards Dinner – VIP Table Sponsor - $1,000 (C)Align your brand with the first annual Interbike Awards Night, a red carpet event celebrating excellence within the cycling community. The Interbike Awards will honor achievements from the 2014 product year within categories consisting of Product Innovation, Athletic Achievement, Best-In-Triathlon, Dealer Excellence, Supplier Performance, Advocacy Efforts and more. Show your top retailers how much you value their business, or thank your team for their hard work during the show by purchasing a VIP table for ten; table sponsorship includes:

• Top-shelf wine and full dinner for all table guests• Table located up front in prime viewing area• VIP check in for table guests• Sponsorship recognition on Awards Night program• Sponsorship recognition on Awards Night back plate rotator for large screens

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S Media Reception - $1,000 table top600+ members of the international and domestic media descend upon Interbike each year to cover the latest trends, services and product offerings from the cycling industry. Put your brand and product directly in front of a targeted media audience with a table top display area during the Interbike Media Recption where media will gather for hosted food and beverage, media resources and to collect their media-specific gift bag.

Ride 2 Recovery Honor Ride - Call for more information (A)This inspiring ride attracts 150+ industry professionals, veterans, and members of the media to honor our nation’s heroes and support Ride 2 Recovery, a nonprofit organization that works to adapt bikes for injured veterans so they can once again find a physical and mental outlet, whether alone or in groups. Make your brand a part of the community by becoming a sponsor of the ride. Additional Ride 2 Recovery Honor Ride sponsorship opportunities include:

• Breakfast Fueling Station Sponsor• Water Sponsor• Aid Station Sponsor

VIP Retailer Lounge Sponsor - $20,000 (B) For the first time ever Interbike will be providing the top retailers in the business with an exclusive lounge near the Interbike show floor. 150 top retailers have been hand selected by Interbike to receive white glove treatment at Interbike 2014, and this is an incredible opportunity to wrap your brand into this exclusive experience. Sponsorship includes opportunity to heavily brand the retailer lounge, promotion of lounge sponsorship on all marketing materials and signage related to lounge, handouts or promotional items or material included in retailer gift bags plus distributed through lounge. Additional opportunities available – call your Interbike rep for details.

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Official Show Coffee Sponsor - $2,500 Make it your branded coffee that starts off the day of 26,000+ attendees and exhibitors representing 1,400+ brands. As Interbike’s Official Coffee, your coffee will exclusively be sold from the majority of Interbike concession stands serving coffee at the Mandalay Bay Convention Center.

Official Show Coffee Travel Mug Sponsor - $4,000 Get valuable brand exposure to 26,000+ attendees and exhibitors representing 1,400+ brands as Interbike’s Official Coffee Travel Mug. Your branded travel cups will be supplied at the majority of Interbike concession stands serving coffee at the Mandalay Bay Convention Center. Sponsorship includes two, branded half meterboard signs recognizing Official Show Coffee Travel Mug Sponsor. Travel cups to be provided by sponsor.

Official Beer of Interbike - $15,000Get recognized as the “Official Beer of Interbike” and give 26,000+ attendees a taste of your brand! This sponsorship includes official sponsor identification on four half meterboards placed in high-traffic bars within the expo as well as on all signage and marketing materials related to sponsorship. Side banner on interbike.com August – October, one mobile app push message each day of the show, opportunity to be the “Official Beer” of Interbike Industry Party, plus recognition as “Official Beer of OutDoor Demo” including sponsorship of all OutDoor Demo lunches and happy hours, 10x10 marketing area within the Oasis section of OutDoor Demo, five sponsor provided banners placed throughout demo area and official sponsorship identification in all OutDoor Demo marketing materials and signage related to sponsorship.

Go Green Partner - $650 Identify your brand as one that has taken proactive steps to go green and reduce its environmental footprint by becoming a Go Green Partner. As a Partner, your company listing will be highlighted with Green Steps in the event guide, mobile app, website, and onsite map. You’ll also receive carpet decals identifying your booth as a Go Green Partner.

Live Model Handout - $2,000Catch the attention of your retail buyer audience, and put your brand’s message directly in their hand, as they walk through the main show entrance with a live model handing out your promotional material. Sponsorship includes clearance for up to ten participating models in the main entrance area for one three-hour block on one day of the show. Promotional materials and models are not included.

OFFICIAL SHOW CATEGORY SPONSORSHIPS

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With so many sponsorship options, we’ve packaged some of our most popular and creative branding opportunities into these custom Sponsorship Packages to get you the most exposure at great packaged prices.

Passport Program Package - $2,000Want more traffic to your booth? The Passport Program Package is designed to specifically accomplish this and more! The new Passport Program incentivizes all show attendees to visit and interact with your brand and products. Aside from getting to spend time with premiere brands, show attendees who complete the passport program are also rewarded with a trip to the Prize Room. Limited to 30 sponsors only! Your sponsorship includes:

• Inclusion in the Passport Program to drive traffic to your booth• Brand inclusion in all Passport Program promotion including signage, print material, online and the mobile app• Enhanced event guide directory listing• Enhanced mobile app directory listing• Product inclusion in the Prize Tent (optional)

Web Brand Partner Package - $9,000 / yearFor one year, your brand’s 960x300 ad will run front and center on interbike.com’s hero image rotator. The homepage ad with caption, will then link to a custom branded portal on Interbike’s Brand Partner Page. From here, users are able to navigate to a custom branded landing page that includes brand logo, photo, content and link to website. Limited inventory available! As a Web Brand Partner, you get:

• 960x300 hero image on interbike.com’s hompage rotator (1 year) • Custom branded portal as a Brand Partner (1 year) • Custom landing page with logo, photo, content and link (1 year)

Print & Online Product Showcase Package - $1,950Get the most exposure for your product showcase – both online and in print – with this print & online product showcase package. All the benefits of the print product showcase ($1,050 value) plus the online featured product showcase ($1,050 value) at a discounted rate!

Turnkey Display Package - $5,000 8x8 exhibit spaceThis package is your one stop shop to your booth needs providing you with everything you need to establish a brand presence at Interbike. Just set up your product or promotional material and you’re ready to showcase your brand! Your turnkey display package includes:

• Exhibit space with 8’ high black back wall, two 4’ high side walls, black carpeted floor, one table, and two chairs• Online Product Showcase on Interbike.com• Print Product Showcase in the Event Guide• Enhanced Online Directory Listing• Enhanced Event Guide Directory Listing• Enhanced Mobile App Directory Listing• Six badges to Interbike

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How will you set yourself apart from the competition at Interbike 2014? How will you influence the people who make the purchasing decisions critical to your business?

Expand your reach to the cycling marketplace beyond your show booth with a TotalReach marketing package. We’ve carefully packaged promotional opportunities to help you influence buyers before, during and after the show to best match the most common sales and marketing objectives of exhibitors in a variety of value added packages.

TotalReach Booth Plus - $2,100Give your brand and products a quick boost and stand out among the 1,200 brands at Interbike. This package combines product photos and description on the Interbike homepage and in the Interbike Event Guide as well as an enhanced exhibitor directory listing online.

• Enhanced Listing Online & Mobile App• Online Product Showcase• Event Guide Product Showcase Print Ad• BrandLive @ Interbike• Logo placement on (1) eNewsletter

TotalReach – New Exhibitor - $3,350Take advantage of this marketing package designed especially to help new exhibitors get the attention of retail buyers and the press before, during and after the show.

• Enhanced Listing Online & Mobile App• Online Product Showcase• Event Guide Product Showcase Print Ad• BrandLive @ Interbike• Co-branded Meterboard Sponsorship (A)

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TotalReach Live (Limit-10) - $4,900Be dynamic and maximize your brand exposure. Stand out with online and print product features, direct communications to retailers prior to the show and directory listing enhancements. Top it off by telling your brand story with a customized BrandLive @ Interbike video.

• Enhanced Listing Online & Mobile App• Online Product Showcase• Event Guide Product Showcase Print Ad• BrandLive @ Interbike• Attendee Email Blast

TotalReach Display (Limit-10) - $5,400Inspire and capture the interest of buyers onsite with a full size display of your bikes and or gear in the upper lobby as they enter and leave the show. Prime them for the show with the included online and print product showcases, and have your logo featured on all marketing materials as an official sponsor leading up to the show.

• Enhanced Listing Online & Mobile App• Online Product Showcase• Event Guide Product Showcase Print Ad• Large Display Case (A)• 4’x4’ Entry Floor Decal

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S OutDoor Demo is the world’s largest two-day bicycle demo and offers retailers a hands-on opportunity to ride and test the latest models and technology in an epic outdoor setting. Make sure your brand stands out from this targeted crowd by maximizing your exposure and utilizing these sponsorship opportunities tailored specifically to OutDoor Demo.

OutDoor Demo Entrance Archway - $2,500The ultimate place to make that first, lasting impression – the massive archway entrance to OutDoor Demo. Co-brand this fixture and ensure every retailer that walks into OutDoor Demo sees your brand first.

ONSITE SIGNAGE/DISPLAYS

Banner - OutDoor Demo - $995Place up to three of your branded banners in one of our highly trafficked OutDoor Demo areas where it will be seen by thousands of attendees. All banner sponsorships include opportunity costs only.

OutDoor Demo Billboard Boulevard - $1,500 Put your brand in front of it all with OutDoor Demo’s new Billboard Boulevard. Your promotional sign will be seen by all attendees as they first ride up the main driveway of the show. Interbike to produce signage. Limited to six companies.

Vehicle Placement – OutDoor Demo - $500Attract attention and showcase your brand with a vehicle placement in a highly trafficked area OutDoor Demo. This space includes a sponsor provided wind flag.

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Cooling Station - $2,500 (B)It can get hot at the demo and the cooling stations are a welcome way to beat the heat! Let retailers know their comfort is your top priority by becoming the Official Sponsor of the OutDoor Demo Cooling Stations. Your Sponsorship includes: space for six 10x10 pop-up tents plus one ice truck in a highly visible location. Three sponsor provided banners will be placed throughout the Demo area, and sponsorship includes promotion of the cooling station in all OutDoor Demo marketing materials, logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing. Sponsor to provide ice truck and tents.

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Beer Garden Title Sponsorship - $1,000 (A)New for OutDoor Demo 2014 is a dedicated beer garden where retailers can relax and cool down with a frosty beverage. Beer garden will be located next to the Oasis. Title sponsorship of the beer garden includes branding throughout beer garden area plus title sponsorship identification in all marketing materials and signage related to beer garden including email sent to 26,000+ retailers.

Hydration Station - $3,000 (C)Interact with hundreds of thirsty retailers as you treat them to a blast of cool fresh water during the hot Demo days! As a the Hydration Station Sponsor, you will receive a 10x10 exhibit space branded as the Hydration Station plus a 20x30 space for a Water Truck, three branded banners placed in high traffic areas throughout the Demo area, logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing. Sponsor to provide water truck.

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S Press Tent - $2,500 (A)Put your brand messaging in front of the world’s top bicycle journalists by sponsoring the OutDoor Demo Press Tent. As the exclusive sponsor of this highly sought after media area, you will receive:

• Branding opportunities both inside and outside the PressTent• Three branded banners placed in high traffic areas throughout the Demo area - sponsor to provide banners• Two sponsor provided windjammers placed outside the press tent• Logo placement on the wifi card distributed to all media • One promotional item included in the Media Bags. Sponsor to supply item• Logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing

AREA SPONSORS

Pump Track - $3,000 (B)Connect with mountain bike and BMX enthusiasts as the Official OutDoor Demo pump track sponsor and get:

• A large 10x40 satellite location near the track – perfect for hospitality, showcasing new products, or hosting your own events and challenges• Five branded banners placed in high profile locations throughout the Demo area Sponsor to provide banners• Logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing

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Tuning Station - $1,500 (C) Showcase your tuning know-how as the Official Sponsor of the Suspension Tuning Station. As part of your sponsorship, you’ll receive a 10x10 satellite location for the “tuning station” at the top of the Demo area so riders can get the necessary changes made before heading out to the trailheads. (Sponsor must provide their own materials, windjammers and table. All production costs are the responsibility of the sponsor.) Your logo will also be included on the OutDoor Demo page of Interbike.com, in the event guide, in the OutDoor Demo onsite map, and you’ll also receive an enhanced mobile app directory listing.

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HIP Official Category Sponsor - $3,000

Establish your brand as the “official sponsor” in these following categories and gain branding visibility with brand inclusion online, in the mobile app and onsite signage. Plus as added value receive recognition as the official category sponsor for the Enduro Challenge – see details on the Enduro Challenge below:

Official Event Sponsor, Official Helmet Sponsor, Official Energy Food SponsorOfficial Suspension Sponsor, Official Camera Sponsor, Official Timing SponsorOfficial Wheel Sponsor, Official Bike Frame Sponsor, Official Tube Sponsor, Official Pedal Sponsor

The Enduro Challenge is an exciting opportunity for retailers to have some fun and compete. Along with the Official OutDoor Demo Category Sponsor, your brand will also be positioned as the Official Category Sponsor of the Enduro Challenge, (for example, the “Official Apparel Company of the Enduro Challenge). Sponsorship includes your company logo placed on downhill challenge signage & on all marketing materials mentioning challenge (online, print & onsite). Your company will also receive four (4) sponsor provided banners located in high traffic areas throughout the OutDoor demo and optional product distribution to challenge winners.

OutDoor Demo Official Swag Wagon Sponsor – Call for more information Go way beyond the booth and expose your brand to the OutDoor Demo masses by sponsoring the OutDoor Demo Swag Wagon as it roams the entire Demo area throughout the day to give you fun, exciting brand exposure while passing out freebies to demo attendees. As the Official OutDoor Demo Swag Wagon Sponsor your brand will be on the Swag Wagon Driver, wagon and swag along with inclusion in all Swag Wagon promotion, logo inclusion as the Official OutDoor Demo Swag Wagon Sponsor online, enhanced event guide directory listing, enhanced mobile app directory listing, and mention in the mobile app push message promoting the OutDoor Demo Swag Wagon.

OutDoor Demo Happy Hour Sponsorship - $1,000Align your brand with OutDoor Demo’s networking happy hour and get your message directly to retailers with event naming rights, promotional opportunities during event and display opportunities in happy hour area.

OutDoor Demo Bag - $2,000 bag sponsorship / $650 bag insert Put your brand, product or other promotional item directly into the hands of retailers as they experience OutDoor Demo through a bag sponsorship or bag insert. Your bag sponsorship includes online logo inclusion, branding opportunity on the bag, and inclusion of a promotional item of your choice in the OutDoor Demo bag. Bag to be provided by bag sponsor. Your bag insert includes the opportunity to provide a promotional item of your choice in the selected bag only.

OutDoor Demo Official Shuttle Bus Sponsor - $1,500What better place to reach a captive audience of retailers than during their 30-minute bus ride between the Mandalay Bay Convention Center and OutDoor Demo at Bootleg Canyon. Your sponsorship includes branding opportunity within the bus, logo inclusion online and in the mobile app, naming rights, and branded onsite signage at the OutDoor Demo shuttle bus pickup and drop off area.

OutDoor Demo Downhill Shuttle Sponsor - $2,575 (A) Make an impression with this creative branding opportunity and reach your retailer audience as they embark on the flatbed shuttle from the top of Bootleg Canyon throughout the Demo area. Your sponsorship includes two banner placement opportunities on the two shuttles, a 10x20 booth at the shuttle pick up area, three sponsored banners placed throughout the demo area, recognition as an Official OutDoor Demo Sponsor with logo inclusion online and in the mobile app.

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P Mobile App Push Message - $500 (A)Share your brand news, booth event, special show offer or other message to help drive traffic to your booth through a Mobile App Push Message during OutDoor Demo. These messages are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) to appear in the user’s Mobile App Inbox and include a subject line (29 characters or less) with a message (between 25-30 words).

Mobile App Instant Alert Notification - $1,000 (B)With an Instant Alert Notification, your message (100 characters or less) will pop up where Retailers can’t miss it - directly on their phone’s home screen! PLUS you’ll also receive a complimentary Mobile App Push Message to further support your Instant Alert Notification. Notifications are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) and are available in limited quantity.

MOBILE APP

OUTDOOR DEMO Alert nowPump track demo at 11:30

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Neutral Service/Support - $3150Tie into a meaningful event and support a worthwhile cause by providing two (2) motorized vehicles and drivers to be used as support vehicles for the Ride2Recovery group ride from Mandalay Bay and also to assist riders in need of help while on the bootleg canyon terrain. Your company will receive one (1) 10x20 satellite location on the road loop with motorcycle access to the road loop plus three (3) sponsored banners to be placed throughout the Demo area. As an added benefit your company will be recognized as an Official OutDoor Demo Sponsor – your company logo will be placed on the OutDoor Demo page of Interbike.com, and all printed materials where OutDoor Demo sponsors are recognized.

For more ways to really make your mark at OutDoor Demo, consider these Sponsorship Packages bundling some of our most popular and creative branding opportunities together at a great value!

OutDoor Demo Passport Program Package - $1,000Want more traffic to your booth? The Passport Program Package is designed to specifically accomplish this and more! The new Passport Program incentivizes OutDoor Demo attendees to visit and interact with your brand and products. Aside from getting to spend time with premiere brands, show attendees who complete the passport program are also rewarded with a trip to the Prize Tent. Limited to 10 Sponsors Only! Your sponsorship includes:

• Inclusion in the Passport Program to drive traffic to your booth• Brand inclusion in all Passport Program promotion including signage, print material, online and the mobile app• Enhanced event guide directory listing• Enhanced mobile app directory listing• Product inclusion in the Prize Tent (optional)

VIP Retailer Tent Sponsor - $7,500For the first time ever Interbike will be providing the top retailers in the business with an exclusive air-conditioned tent at OutDoor Demo. 150 top retailers have been hand selected by Interbike to receive white glove treatment at Interbike 2014, and this is an incredible opportunity to wrap your brand into this exclusive experience. Sponsorship includes opportunity to heavily brand the retailer tent, promotion of sponsorship on all marketing materials and signage related to tent, handouts or promotional items or material included in retailer gift bags plus distributed through tent. Additional opportunities available – call your Interbike rep for details.

AREA SPONSORS/PROGRAMS

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Documents

2014 Interbike Sponsorship Brochure