creditunionmagazine.com

Reach the largest credit union subscription base through the largest association in the industry.

Target your audience via multiple formats:

• Digital Media

• Website

• Lead Generation

• Innovative E-Newsletters

• Webcast

• Tablet App

• Print

• Custom Surveys

• Specialty Reports

• Private Events

2014 Credit Union Magazine Media Planner

37% President/CEO and Management

67% Executives with VP title and higher

20,000+ print and digital readers

Dear Credit Union Business Partner,Thank you for choosing Credit Union Magazine as your partner for getting your

message heard across the credit union movement. We are proud to say that

after more than 75 years of publishing, Credit Union Magazine has the most

paid readers of any credit union print publication. We take our role as the most

read credit union publication very seriously. It is our continued commitment

to provide the most comprehensive and leading-edge content of any credit

union publication.

We’re reaching out to our readership with new, creative ideas to make sure

your message reaches the maximum number of credit union decision makers.

Through an integrated approach to your brand’s marketing, we fuse your

campaign with the Credit Union Magazine name to build your messaging

around a foundation of credibility and trust.

On the advertising front, we are focused on custom programs to meet your

objectives. We want to give you a customized approach to position your

organization in the credit union environment via advertising and social media,

sponsorships and custom events, as well as opportunities to be featured in

special print and digital reports.

We take a consultative approach with your campaign and collaborate with you

every step of the way, employing market segmentation to ensure that your

message is being seen by the audiences that matter most to you.

Consider these advertising and sponsorship opportunities to build positive

exposure and brand recognition in the credit union marketplace.

We look forward to working with you.

Best regards,

Doug Benzine Vice President of Publishing Credit Union National Association 608-231-4039 dbenzine@cuna.coop

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3

Circulation Facts

Circulation Analysis and Comparison

14,6856,290

6,972420

3,9404,169

8,420500 7,861

222 6,593258

Paid

The FedCU ManagementCU BusinessCU JournalCU TimesCU Mag

Nonpaid

Source - Standard Rate & Data Service

Credit Union Magazine is not dues-based.

It is the largest paid subscription-based

circulation publication in the industry.

Credit Union Magazine’s circulation numbers are independently audited by BPA Worldwide. BPA Worldwide is the global industry resource for verified audience data and media knowledge. BPA-audited data provides media owners, advertisers and advertising agencies with independent assurance that they are reaching the right audiences.

Circulation Information

4

OTHER STAFF 1,954

BOARD CHAIR552

VP, BRANCH MANAGER, OTHER MANAGEMENT 6,299

DIRECTOR/BOARD MEMBER 4,453 21.2%

PRESIDENT/MANAGER/CEO 7,719 36.7%

Reader Profiles

OTHER WITH INFORMATON NOT

AVAILABLE37

0.2%30%

2.6%

9.3%

Reader Profile Information

Think Outside the BoxIf you have something in mind you would like to be doing with your ads and don’t see it offered, just let us know. We are always open to new ways we can help you promote your products and services. Be it regionally, to a specific job title, asset size— or some-thing else—we will do our best to make it happen! Also, watch for more information on web seminars and webcasts coming soon!

32% PASSED AN AD ALONG TO OTHERS

PACIFIC2,319

WEST NO. CENTRAL2,008

MOUNTAIN1,506

WEST SO. CENTRAL2,186

NEW ENGLAND1,506

MIDDLE ATLANTIC2,510

EAST NO. CENTRAL4,512

SOUTH ATLANTIC3,206

EAST SO. CENTRAL1,210

7%11%

Geographical Breakout of Qualified Circulation (for 5/13 Issue)

6%

10%

10%

12%

23%

6%

15%

Source - June 2013 BPA

5

2014 Editorial Calendar

*Readex Message Impact Study—Advertisers who place full- or half-page full-color ads in the February 2014 issue receive the Readex Message Impact Study. You’ll receive a free, comprehensive report that outlines readers’ reactions to your ads—along with comparisons to other ads—based on attention-getting ability, believability and information value.

JanuaryReservation Due 12/2/13Materials Due 12/5/13• Charting the Course for Tomorrow’s CUs

Strategies to shape success and profitability in IT, member engage-ment, and balance sheet performance

• Student Lending New opportunities to build careers and the lending portfolio

February*Reservation Due 1/2/14Materials Due 1/6/14Readex Message Impact Study*• Maneuvering through the New Mortgage Finance Landscape

Coping with new CFPB regulations and housing finance reform• Top Tech Trends for 2014

MarchReservation Due 1/31/14Materials Due 2/5/14Bonus distribution: CUNA Governmental Affairs Conference, Wash-ington, D.C.; CUNA Marketing and Business Development Council Conference, Orlando, FL• Legislative and Regulatory Compliance Overview • Best Practices in Big Data• Candidates for CU Hero of the Year• BYOD (bring your own device) Strategies, Tools, and Policies• How CUs Transform Their Communities

AprilReservation Due 2/28/14Materials Due 3/5/14Bonus distribution: CUNA HR /TD Council Conference, Fort Lauder-dale, FL; NACUSO Annual Conference, Lake Buena Vista, FL.• CUSOs: A system overview

Meeting new regulatory challenges while defining the future of member service and success, from lending technologies to insur-ance/investment services

• Getting the Most Out of Social Media

MayReservation Due 4/1/14Materials Due 4/4/14Bonus distribution: CUNA CFO Council Conference, Las Vegas, NV• Optimizing Balance Sheet Performance

Applying the right strategies and analytics to mitigate risk and enhance yield

• Credit Union Magazine’s Exclusive Tech Survey Results

JuneReservation Due 5/1/14Materials Due 5/3/14• Building the Next Generation of Mobile Payments

Exceeding member needs by deciphering the data of member purchasing and payment patterns

• Leveraging Operational Efficiencies to Improve the Bottom Line Operating in a low-rate environment, exploring new loan products and sources of noninterest income

JulyReservation Due 6/2/14 Materials Due 6/5/14Bonus distribution: CUNA America’s Credit Union Conference, San Francisco, CA; CUNA Management School, Madison, WI• The Volunteer Challenge

The evolving role and responsibility of volunteers; critical contribu-tors to growth and success

• Board Succession Planning • Safeguarding CU and Member Assets: Cybersecurity

AugustReservation Due 7/1/14Materials Due 7/3/14• Enterprise Risk Management Safeguarding operational integrity beyond fire walls, operations, and contingencies• Exclusive Results of CUNA’s Member and Nonmember Survey

SeptemberReservation Due 8/1/14Materials Due 8/5/14• Mobile and E-Services applications: Enhancing Member

Engagement• Branch Transformation

OctoberReservation Due 9/2/14Materials Due 9/5/14Bonus distribution: CUNA Community Credit Union & Growth Confer-ence, CUNA Technology Council Conference, Las Vegas, NV, CUNA Operations, Sales & Service Council Conference, Las Vegas, NV• The Credit Union Movement: Cooperating, Competing and

Winning Reaping the benefits of cooperation; improving financial literacy, business opportunities, and legislative/regulatory results

• Investment and Insurance Opportunities

Bonus Issue: CU Rock StarsInternational Credit Union Day, October 16, 2014Reservation Due 9/12/14Materials Due 9/15/14

NovemberReservation Due 10/1/14Materials Due 10/6/14Bonus distribution: CUNA Lending Council ConferenceBAI Retail Delivery Conference• Building an Enterprise-wide Electronic Delivery Strategy• Outlook 2015: Member & Business Lending• Exclusive Results of Credit Union Magazine’s Technology Survey

DecemberReservation Due 10/31/14Materials Due 11/5/14• Impacting the marketplace as a Community Development CU• Challenges and Opportunities for CU Growth in the New Year• Outlook 2015: Technology Spending Plans

6

Digital MagazineThe digital edition of Credit Union Magazine is a convenient resource for credit union executives who prefer to access information online. All ads that run in the print version of Credit Union Magazine are automatically included in the digital edition and the iPad® app at no charge. Your ad will include a link back to your website.

Digital & Mobile Editions

MobileSubscribers can now access the exclusive industry articles and thought-provoking insight they rely on most in the format they prefer with the mobile site. Get your message in front of top credit union leaders, even when they are on the go, by advertising within the mobile site. For a preview, scan the code or visit creditunionmagazine.com/mobile from your mobile device.

280 x 60 pixels

5,225DIGITAL SUBSCRIBERS

1,204AVERAGEMOBILE SITE IMPRESSIONS

iPadCredit union leaders can now access Credit Union Magazine on their iPad®! By advertising in the digital version of the magazine, your ad will also be placed within the iPad® app to reach readers how they most prefer. For a preview, download the iPad® app today. Scan the code with a QR code reader on your iPad® or visit creditunionmagazine.com/app.

June, 2013 BPA

Ad160 x 600

pixels

7

Leaderboard 1 728 x 90 pixels

Medium Rectangle 1300 x 250 pixels

Digital Ads

Topic PagesExclusively available, please ask.

Command attention with ads on the creditunionmagazine.com home and topic pages. With the right rail position, your ad will have 100% of readers’ interest.

Electronic Ad SpecificationsGIF, JPEG and SWF file formats accepted. Flash ads must be 50K or smaller in size. Use Flash versions 4 – 11.5. All SWF files require images, fonts embedded and click tags. All digital and print advertising must follow the General Conditions on page 15. Material deadline two weeks prior.

30,921AVERAGE PAGE VIEWS PER MONTH

8,655UNIQUE VISITORS

August, 2013

Leaderboard 2 728 x 90 pixels

300 x 250 pixels

Medium Rectangle 2

creditunionmagazine.com Ad Specifications

Horizontal Banner468 x 60 pixels

8

Credit Union Magazine AlertCredit Union Magazine Alerts are sent weekly via email to a subscriber list of approximately 13,000 credit union executives, managers and volunteers with an average open rate of 24% in 2013. Your message will be surrounded by Credit Union Magazine content and viewed by more than 3,000 credit union decision makers each week. Sent a day of the 1st week of the month.

Email Campaigns

Industry UpdateSponsor selects the send date. Sponsor-ships are sold based on complete media contracts and at the sole discretion of the publisher.

Industry Update=440 X 750 pixels-HTML format required, 100K maximum

Email File SpecificationsMedium Rectangle Ads=300 X 250 pixels, 40K Maximum Horizontal Banner Ad=468 X 60, 40K Maximum File Type: GIF or JPG (No Flash® files accepted). Animation: Up to three-frames, GIF or JPG, one rotation. Material Deadline: Two weeks prior to live/send date. Depending on the readers’ email program, some image displays may be limited.

Advertiser must disclose product/service being promoted prior to CUNA’s acceptance of the insertion order.

Medium Rectangle 1

300 x 250

Top 10 NewsSent a day of the 2nd week of the month.

Horizontal Banner 2468x 60 pixels

Web ExclusivesSent a day of the 3rd and 4th week of the month.

Horizontal Banner 1468 x 60 pixels

CUNA News NowCUNA News Now is the daily starting point news information service that credit union CEOs, volunteers and managers need to do their jobs. Be a part of the daily headlines by advertising in the morning send or the Live Wire (breaking news) in the afternoon update.

Medium Rectangle 2

300 x 250

Skyscraper 120 x 600 pixels

Horizontal Banner 1468 x 60 pixels

Horizontal Banner 2468x 60 pixels

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Inserts & Cover Advertising OpportunitiesCredit Union Magazine Buyers’ GuideReach decision-makers through impactful advertising. All packages include an ad plus a 12-month online company listing.

Logo Company Description

Category Listings

Listing Size Price

Listing Only Name + contact

info1 2”x 1” $200

Option A ✓ (50 - 75 words) 1 2”x 3” $550

Option B ✓ (50 - 75 words) 3 2”x 3” $750

Option C ✓ (100 - 130 words) 4 2”x 4” $950

Option D ✓ (100 - 130 words) 5 2”x 4” $1,250

Buyers’ Guide sponsorship and other advertising opportunities are also available. For more information go to:

www.creditunionmagazine.com/buyersguide

Ad Size Category Listings Savings Price

Package 1 Includes Option A

1/3 Page

2.125” x 9.5”3 $750 $2,300

Package 2 Includes Option B

2/3 Page

4.25” x 9.5”4 $950 $3,800

Package 3 Includes Option C

Full Page

8.125” x 10.875”

(plus 0.125”

bleed)

5 $1,250 $5,500

Stick, tip or wrap your brand around Credit Union Magazine for maximum impact. Inserts, bellybands, dot whack cover stickers and cover wraps are available, but limited.

We know you, we know your credit union.

CU24.com

YOUR MESSAGE

YOUR MES-SAGE HERE

BellybandYour full-color art prints on the front of the bellyband. The 5" x 17 5/8" strip wraps around the magazine. The standard paper stock is white, glossy, 80# text.

Minimum 5,000—$4,900; full run—$7,900

Half Cover WrapYour full-color art prints on both sides of the cover wrap. The half wrap is 8" x 10 3/4" and extends vertically from the bind edge across the front and back half of the magazine. The standard paper stock is white, glossy, 80# text.

Minimum 5,000—$6,350; full run—$8,750

Cover TipCapture readers’ attention with the premium placement of a cover tip insert. The 7 7/8” x 10 5/8” card is affixed to the cover with releasable glue and can include a business reply card. Four-color artwork will be placed on one side, with black and white available on the other.

Minimum 5,000—$6,350; full run—$8,750

Dot WhackA dot whack is a 2” round sticker printed with your message on the magazine’s cover.

Minimum 5,000—$2,900; full run—$3,500

10

America’s Credit Union Conference (ACUC) June 29 – July 3, 2014, San Francisco, CA

America’s Credit Union Conference has emerged as the best event for credit unions to connect and collaborate with leaders and thinkers, inspiring fresh ideas and innovative action.

CUNA Community Credit Union & Growth ConferenceNovember 3 – 6, 2014, Las Vegas, NV

CUNA Community Credit Union & Growth Con-ference brings together passionate credit union peers and a lineup of forward-thinking speakers to develop ideas and lead bold strategies. Held in the fall of each year.

CUNA Governmental Affairs Conference (GAC) February 23-27, 2014, Washington, DC The Governmental Affairs Conference (GAC) offers credit unions and their business partners an opportunity to net-work with peers, hear from key legislative and political leaders and experience a variety of breakout sessions on issues most critical to you and the movement.

Ads in GAC Daily NewsThe Governmental Affairs Conference (GAC) offers advertisers excellent opportunities to be in front of an audience that includes credit union CEOs, senior staff and board members.

Maximize your credit union reach with special advertising, exhibit and sponsorship options at one of CUNA’s signature events.

CUNA Community

Credit Union & Growth

Conference

2013 Statistics • Number of attendees: 2,754 • Number of credit unions: 902 • Average asset size: $882 Million

2013 Statistics • Number of attendees: 800 • Number of credit unions: 346 • Average asset size: $898 Million

2013 Statistics • Number of attendees: 159 • Number of credit unions: 83 • Average asset size: $398 Million

Signature Events & Bonus Distribution

2,754

CUNA GOVERNMENTAL AFFAIRS CONFERENCE

ATTENDEES IN 2013

For more information on event exhibiting and sponsorships, visit promote.cuna.org.

11

Here’s a great way to connect with credit union directors, executives, frontline managers and staff. Your printed fliers can be inserted in newsletter mailings throughout the year. Up to three inserts are accepted per issue.

In October 2012, Hurricane Sandy

brought fl ooding and destruction to

credit unions and businesses along the

East Coast. 

And in May, tornadoes ripped through

Oklahoma, decimating a Tinker Federal

Credit Union branch in Moore. Twenty-

two Tinker Federal employees and mem-

bers survived the destruction by following

the credit union’s disaster response plan

and huddling inside its vault (above).

Every credit union faces the risk

that a signifi cant weather event, system

failure, or unforeseen crisis could dis-

rupt operations.

That’s why credit union regulators

require all credit unions to have a disas-

ter response plan to ensure uninterrupted

service to members in those instances.

These events remind all staff of the

importance of regularly reviewing and

improving your credit union’s plan.

How to prepare Your credit union’s disaster response plan

should address the elements NCUA exam-

iners expect when they determine your

ability to “PREPARE” for a disruption in

service:

uPlanning: Ensuring members’ access

to fi nancial services;

uResources: Allocating suffi cient equip-

ment, supplies, and facilities;

uEvaluation: Testing contingencies for

all critical systems;

uPeople: Maintaining staff and offi cials’

readiness;

uAlliances: Establishing relationships

with other organizations;

uReview: Updating internal plans to

increase effectiveness; and

uExperience: Incorporating lessons

learned.

All employees should consider how

Disaster Plans Test Your Readiness

F RON T L I N EC r e d i t U n i o n

A U G U S T 2 0 1 3 V O L U M E 1 0 I S S U E 8 The monthly sales and service newsletter for branch staff and their managers

Review lessons learned to improve your response to disasters.

Two easy ways to orderyour subscription to Credit Union Front Line newsletter:

u Call 800-348-3646

u Visit cuna.org/frontline

SUBSCRIBE TODAY

Newsletter Inserts & Report Sponsorships

2014-2015 Salary & Compensation ReportsReach senior management and human resource executives with a sponsorship in these highly used survey reports.

For more information, visit: cuna.org/compensation

S E P T E M B E R 2 0 1 2

V o l u m e 3 8

N u m b e r 9ESCANStrategic Insights for Credit Union Leaders

S E P T E M B E R 2 0 1 2

V o l u m e 3 8

N u m b e r 9ESCANStrategic Insights for Credit Union Leaders

S E P T E M B E R 2 0 1 2

V o l u m e 3 8

N u m b e r 9ESCANStrategic Insights for Credit Union Leaders

S E P T E M B E R 2 0 1 2

V o l u m e 3 8

N u m b e r 9ESCANStrategic Insights for Credit Union Leaders

S E P T E M B E R 2 0 1 2 • V o l u m e 3 8 N u m b e r 9

ESCANStrategic Insights for Credit Union Leaders

S E P T E M B E R 2 0 1 2 • V o l u m e 3 8 N u m b e r 9S E P T E M B E R 2 0 1 2 • V o l u m e 3 8 N u m b e r 9

ESCANC R E D I T U N I O N

Strategic Insights for Credit Union Leaders

PUBLISHED BY CREDIT UNION NATIONAL ASSOCIATION ESCAN.CUNA.ORG

S E P T E M B E R 2 0 1 3

V o l u m e 3 9

N u m b e r 9

Subscribe todayTwo easy ways

to order your

subscription to

E-Scan Newsletter:n Call 800-348-3646 n Visit cuna.org/

strategicplanning

Once younger members understand how a

co-op works, many embrace the concept.

I t’s a frequent refrain among credit unions: How do we attract future members, particularly those who are currently 18 to 24 years old?Among all adults who are credit union mem-

bers, only 22% are ages 18 to 24, according to the 2013-2014 CUNA Member and Nonmember Survey Results.

This group also lacks awareness, as 71% of non-members ages 18 to 24 are “not at all familiar” or “not very familiar” with credit unions.

“Credit unions have to do more than convince this group that services are better at credit unions than at banks,” says Jon Haller, CUNA’s director of corporate and market research.

“Until these younger nonmembers know what credit unions are, they won’t be able to make informed decisions about where to conduct their financial business,” Haller adds.

The REI connectionCommunicating the not-for-profit cooperative busi-ness model can be tricky. But once younger non-members understand how a cooperative works and the values it represents, many of them embrace the concept.

When explaining how credit unions operate, Haller uses an analogy to Recreational Equipment Inc.—better known as REI. The outdoor outfitter is also a cooperative—and a big one.

REI has 127 retail stores and posted net sales of $1.9 billion in 2012. It employs more than 10,000 peo-ple and has more than five million active members.

Many young people become familiar with REI, join the co-op for bargains on gear, then watch for a

member-dividend check in the mail every winter. REI builds its brand and grooms future members

by focusing on: � A core mission to connect people with the

outdoors; � The passion of employees and customers; and � Support for the communities it serves.

“Everything REI does aligns to the mission,” says Maria Ross, brand strategist. “It’s about education and adventure, not just selling products.”

“Once you explain that credit unions are like REI, young members will get it,” Haller adds.

65+ years

55-64

45-54

35-44

25-34

18-24 years

All U.S. adults

33%

32%

22

29

34

34

39

Reach Gen Y With Co-op Passion

% o f Ad u l t Co n s u m e r s Wh o Are C U M e m b e r s(by age)

Source: 2013-2014 CUNA Member and Nonmember Survey Results

continued u

CUNA

E-Scan Report2013-2014

Vision • Goals • Strategy

To order: 800-356-8010, press 3mktresearch@cuna.com

Stock No. 32317 ©2013 Credit Union National Association

cuna.org/Research-And-Strategy

E-SC

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RT

• 2013–2014

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Strategic Planning ResearchE-Scan Report & Planning ToolsE-Scan Monthly NewsletterE-Scan Research & Advice Portal

Staff Salary ResearchStaff Salary Report Data Analysis and Benchmarking ToolsGuide to Setting Salaries

Executive Total Compensation Research Total Compensation Report – CEOTotal Compensation Report – Senior ExecutiveGuide to Setting Executive Salaries

Operational ResearchFees ReportTechnology Spending Report

Market ResearchCustom & Semi-Custom SurveysEmployee and Business Services SurveysLeague Compensation and SEG Surveys

Invest in the Success of Your Credit Union with CUNA’s Full Suite of Research Resources:

2014-2015 CUNA Environmental Scan (E-Scan) Report and E-NewsletterSponsor the 2014-15 E-Scan report. There’s no better resource for the key facts and strategic planning issues that affect credit unions. The report is published in June.

For more information, visit: cuna.org/strategicplanning

CUNA

Total Compensation ReportCEOCREDIT UNIONS WITH $100 MILLION+ IN ASSETS

2013-2014

Talent • Rewards • Strategy

To order: 800-356-8010, press 3mktresearch@cuna.com

Stock No. 32337 ©2013 Credit Union National Association

cuna.org/research

CU

NA

TOTA

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EP

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• 2013–2014

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Strategic Planning ResearchE-Scan Report & Planning ToolsE-Scan Monthly NewsletterE-Scan Research & Advice Portal

Staff Salary ResearchStaff Salary Report Data Analysis and Benchmarking ToolsGuide to Setting Salaries

Executive Total Compensation Research Total Compensation Report – CEOTotal Compensation Report – Senior ExecutiveGuide to Setting Executive Salaries

Operational ResearchFees Report

Market ResearchCustom & Semi-Custom SurveysEmployee and Business Services SurveysLeague Compensation and SEG Surveys

Invest in the Success of Your Credit Union with CUNA’s Full Suite of Research Resources:

2,444

PRINT SUBSCRIBERS

Credit Union Directors NewsletterThis monthly newsletter keeps directors up-to-speed on everything they need to know for peak performance, including leadership, legislation, regulatory compliance, operations and strategic planning.

2013 Statistics • 2,444 print subscribers, 756 unique organizations • 60 PDF subscriptions, 59 unique organizations

12 issues/year For more information, visit: cuna.org/directors

Credit Union Front Line E-NewsletterThis monthly newsletter engages and educates front line managers and staff on sales strategies, risk-management tactics and outstanding member service.

2013 Statistics • 403 subscribers, 392 unique organizations

12 issues/year For more information, visit: cuna.org/frontline

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Featured Credit Union Magazine Content

• On My Mind

• Leading Edge

• President’s Perspective

• Stat Shot

• Compliance Matters

• 24/7

• Events Calendar

• Tools of the Trade

• CUNA Tools

• In-depth Features

92% READ PRINT MATERIALS

Reach the Credit Union Market

Find new solutions to connect with credit unions through promote.cuna.org. CUNA offers versatile options for advertising and onsite exhibiting, as well as opportunities to sponsor premiere credit union events and initiatives. Establish yourself as a reliable credit union resource and show your support for the movement. Opportunities include: • Signature and targeted event sponsorships• Print and digital advertising opportunities• Resources to better understand the credit union market

Learn more about these opportunities through promote.cuna.org.

92% OF READERS ARE INVOLVED IN SOME WAY IN PURCHASES OF PRODUCTS/SERVICES. 48% APPROVE THEM.

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2014 Print RatesCREDIT UNION MAGAZINE PRINT 1 time 3 times 6 times 9 times 12 timesFull page $7,421 $7,039 $6,588 $6,143 $5,687 Half page $5,198 $4,928 $4,615 $4,307 $3,989 Third page $4,673 $4,434 $4,153 $3,867 $3,592 Quarter page $3,973 $3,661 $3,427 $3,183 $2,965

PREMIUM POSITIONS• Consecutively run 4-color ads—plus 15% per extra ad.• Editorial position—plus 10%.• 2nd, 3rd cover, page 3—plus $500 (noncancellable).• 4th cover—plus $600 (noncancellable).

MARKETPLACE ADS 1 time 3 times 6 times 9 times 12 times1/4 page $436 $394 $336 $291 $256 1/6 page $346 $302 $278 $247 $214

CLASSIFIED 2 times 3 times 6 times 9 times 12 timesper line $8.43 $8.06 $6.83 $6.04 $5.94

INSERTS* 2 PAGE 4 PAGE 8 PAGE 16 PAGE 5,000 $3,605 $5,665 $10,300 $16,480 Full run $7,210 $12,360 $24,720 $37,080*Does not include copy, design or printing

NEWSLETTER INSERT RATES 1 time 6 times 12 timesCU Directors $2,060 $1,854 $1,700CU Front Line $1,545 $1,133 $901

GAC DAILY NEWS 1 time 2 times 3 timesFull page $2,163 $2,009 $1,803Half page $1,442 $1,339 $1,133

DIGITAL EDITION RATES Sponsorship (right of cover) $1,100Video (left of cover) $2,200Tabbed Supplement $2,200

MOBILE AD 1 time 4 times 8 times 12 times $990 $825 $715 $660

REPORT SPONSORSHIP & E-SCAN REPORT ADSEnvironmental Scan $2,500 per page Salary & Compensation Survey $1,500 per page

STAFF SALARY SPONSORSHIPLevel 1 $15,000 Level 2 $25,000 Level 3 $35,000

FEES SPONSORSHIPLevel 1 $7,500 Level 2 $12,000 Level 3 $18,000

2014 Electronic & Print Ad Rates

SURVEY REPORT SPONSORSHIPSLevel 1 • Four, full-page ads in the survey report.

Sponsor determines ad positions.Level 2 Includes all Level 1 components, plus: • A “brought to you by” line and logo place-

ment on the front cover of the survey report. • A full-page ad on the back cover of the report.Level 3 Includes all Level 2 components, plus: • A “brought to you by” line and logo place-

ment with link on the cuna.org web page for the report.

• A “brought to you by” line and logo place-ment on the online questionnaire.

• 20 complimentary copies of the survey report.

2014 Digital Ad Rates

WebSite Home PageLeaderboard 1 $3,500Medium Rectangle 1 $3,300Medium Rectangle 2 $2,800Leaderboard 2 $2,500Horizontal Banner $1,500

CUMag Internal Page Feature Landing PageLeaderboard 1 $1,800Medium Rectangle 1 $1,600Medium Rectangle 2 $1,200Leaderboard 2 $1,000Internal/Topic pages Ask Publisher

E-Mail Campaigns NEWS NOW HEADLINES Horizontal Banner 1 $1,800Medium Rectangle 1 $1,400Horizontal Banner 2 $1,200Medium Rectangle 2 $1,000

LIVE WIRE (BREAKING NEWS) $1,000 Horizontal Banner

CREDIT UNION MAGAZINE ALERTHorizontal Banner 1 $1,400Horizontal Banner 2 $1,100Skyscraper $1,250

TOP 10Horizontal Banner 1 $1,400 Horizontal Banner 2 $1,100 Skyscraper $1,250

WEB EXCLUSIVES (2 per month)Horizontal Banner 1 $1,400 Horizontal Banner 2 $1,100 Skyscraper $1,250

INDUSTRY UPDATES $3,750Full List $7,500Segmented list Set up fee includes 1st 1,000 emails $500 $1 per email after first 1,000Includes 3 break outs,$50 per additional

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Ad Specifications

Credit Union Magazine Print Ad Dimensions

For uploading files to the Credit Union Magazine FTP site. Host: cunaftp.cuna.org User: ftpcumag Password: magf7tp

Digital Specs Preferred FormatCredit Union Magazine prefers one of the following file formats:

• Adobe Acrobat PDF high res file using distiller default press optimized settings. Embed all fonts. Document size should be the exact dimen-sions shown in the specifications in the “Ad Dimensions”. If your ad contains bleeds, make sure to add 0.25” outside of page size in height and width. Also include crop marks.

Proofs• Furnish a digital proof with a colorbar and registration marks SWOP

approved (SWOP.org).• If a proof is not furnished, or if a laser quality proof is supplied,

the publisher does not assume final press color responsibility.

Additional Ad Information• Full-page trim size: 8.125" x 10.875".• All text must be 0.25" inside the trim size. • Junior spread trim size: 15" x 4.625".• Allow 0.375" safety for text crossing gutter in spread ads.

Same text safety inside trim rule applies.• Fractional ads should be boxed.

Technical Checklist• Check final ad size in “Ad Dimensions.” • Include advertiser and issue date in the file name. • No live copy within 0.25” of page trim.• Any bleed images need to extend beyond page trim 0.125".• Convert all RGB images to CMYK. All Pantone® colors should

be converted to CMYK.• All support files need to be placed and sized correctly within the page

layout program.• Placed images should be between 70% and 130% of original size.• Provide a directory of all files.• Use CMYK process for all color ads, black only for single-color ads.• All placed raster image files must carry between 240 ppi and 300 ppi

resolu tion for halftones or four-color images.• No embedded fonts or graphic files within placed images. • Any solid black areas within ad need to be built using solid black plus

30% cyan.• Ads will be checked for technical problems within five

business days from the ad mechanical deadline date.• Ad materials needing alterations such as type changes, color

correction or other file problems will be charged a minimum surcharge of $50 or a rate of $70 per hour.

Formats Not Accepted• Images embedded in Microsoft Word or WordPerfect files.• PowerPoint files or images embedded in a PowerPoint presentation.• Harvard Graphics.• Microsoft Publisher.• TrueType fonts (fonts with a TT icon).• Graphics captured from the Internet (low-res, or RGB images).• Compressed scans, .GIF, .PICT, .CMP, or .PNG files.

Digital Ad Specs

File Type: GIF, JPEG, and SWF file formats accepted.Flash® Ads must be 50k or smaller in size. Use Flash versions 4-11.5.All SWF files require images, fonts embedded, and click tags.All digital and print advertising must follow the General Conditions shown in the Media Planner on page 15.

Leaderboard 1 & 2728 x 90 pixels

Medium Rectangle

1 & 2300 x 250 pixels

1/2 Page Horizontal:7" x 4.625"

Full Page Trim Size:

8.125" x 10.875"Plus 0.125" for bleed

each side

Junior spread size: 15" x 4.625"

0.375" safety for perfect bound book spread (type crossing gutter) (no bleeds)

Trim Size: 16.25" x 10.875"Bleed Size: 16.5" x 11.125"

0.375” safety for perfect bound book spread (type crossing gutter)

1/4 Page Horizontal:

4.625" x 3.625"

1/3

Pag

e V

erti

cal:

2.12

5" x

9.5

"

Two-Page Spread

1/6 Page Vert- ical

2.125" x 4.75"

Event CalendarBanner Ad

2” x 7”

468 x 60 pixelsHorizontal Banner 1 & 2

Skys

crap

er12

0 x

600

pix

el

15

Positioning of AdvertisementsThe publisher will determine all ad positions according to production restrictions, except when the publisher has granted special position or placement guarantees. No position or placement guarantees are available for ad insertions received after the closing date for a given issue. Publisher reserves the right to stack half-page ads. In issues where there are several partial ad pages, competitor separation is desired, but not guaranteed.

General Conditions• Alcoholic beverage advertising is not accepted.

• Credit and client references will be requested of new advertisers.

• Publisher reserves right to refuse advertising.

• All new advertisers must prepay first insertion.

• Insertion orders noting “agency is acting as agent for an ‘undisclosed party’” will not be accepted.

• No advertisements, other than those submitted by Credit Union National Association (CUNA), should contain any version of the CUNA trademark without the prior written approval of CUNA.

• Cancellation of space reservations for any reason in whole or part by the advertiser will result in adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.

• Orders specifying positions cannot be guaranteed unless confirmed by the publisher.

• Publisher conforms with Standard Rate & Data business contract and copy regulations.

Ad Space & Materials DeadlinesThe publisher must receive insertion orders for a given issue by the ad space deadline. The publisher may or may not be able to accommodate insertions received after an issue’s close; if accepted, a late ad’s position will receive no special consid-eration. The publisher must receive electronic files by the ad material deadline. Deadlines of certain issues are subject to change depending on bonus distribution at national meetings.

CancellationAdvertisers are prohibited from canceling ads after the ad space deadline. In the event of cancellation, advertisers are responsible for full payment of the rate on the insertion order, plus any costs of ad production or creative services the publisher has rendered.

Cancellation of space reservations for any reason in whole or part by the advertiser will result in adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.

IssuanceCredit Union Magazine is published monthly on the first day of the month. Previous advertisements will repeat, according to the contract or insertion orders, unless the publisher receives new copy by a given issue’s ad material deadline. The publish-er is not responsible for print quality under any of the follow-ing circumstances: a) electronic file arrives after the due date; b) mechanicals do not conform to SWOP (Specifications for Web Offset Printing) standards; or c) the advertiser does not send electronic files directly to the publisher.

CommissionAgency commission: 15% net 30 days. Tear sheet accompanies billing. Copies of magazines provided upon request from agency. No agency commissions paid on web or email placements.

CirculationTotal qualified circulation of 20,778. BPA Worldwide, June 2013.

General Conditions

Contact Information

Joe Day Vice President of Business DevelopmentCredit Union National Association Direct: 608-231-5794Toll Free: 800-356-9655, ext.5794 jday@cuna.coop

Lisa Dushack, Advertising Sales Supervisor, Credit Union MagazineCredit Union National Association Direct: 608-231-4220800-356-9655 ext. 4220ldushack@cuna.coop