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January
41 2 3 56 117 8 9 10 12
13 1814 15 16 17 19
27 28 29 30 3120 2521 22 23 24 26
Mon Tues Wed Thur Fri Sat Sun
February
1 23 84 5 6 7 9
10 1511 12 13 16
24 25 26 27 2817 2218 19 20 21 23
Mon Tues Wed Thur Fri Sat Sun
WINTER
2014 annual marketing calendar
Retail Promotion Theme
Food Concepts
Theme Sales Events
Health & Wellbeing Monthly Topic
Health & WellbeingFood Focus
Corporate Responsibility Promotions
SPRINGMarch
23 84 5 6 7 910 1511 12 13 14 16
24 2925 26 27 28 3017 2218 19 20 21 23
31
Mon Tues Wed Thur Fri Sat Sun
April
51 2 3 4 67 128 9 10 11 1314 1915 16 17 18 20
28 29 3021 2622 23 24 25 27
Mon Tues Wed Thur Fri Sat Sun
May
31 2 45 106 7 8 9 1112 1713 14 15 16 18
26 3127 28 29 3019 2420 21 22 23 25
Mon Tues Wed Thur Fri Sat Sun
One PotStews
PiesConcept
ChickenShack
BurgerShack
Health
Valentine’s Day (14th Feb)
Fair-trade Fortnight(begins 24th Feb)
St David’s Day (1st Mar)
Pancake Day (4th Mar)
St Patricks Day (17th Mar)
HealthyEating
Salt Awareness/ Alternative
toppings
The Facts about Fat
HealthyYou
HeartHealthMonth
Stop Smoking
GetHealthy
for Summer
MentalHealth
Awareness
Whole Grains
The Power of Protein
WarmSalads
Burns Night (25th Jan)
Chinese New Year (31st Jan)
Farmhouse Breakfast Week (26th Jan - 1st Feb)
Farmhouse Breakfast Week (26th Jan - 1st Feb)
Valentine’s Day (14th Feb)
UK Coffee Week (1st - 6th Apr)
St George’s Day
(23rd Apr)
British Sandwich Week (11th - 17th May)
National Vegetarian Week
(19th - 25th May)
Health & Wellbeing Launch
World Water Day (22nd Mar)
Easter
Fair-trade Fortnight(finishes 9th Mar)
Easter British Sandwich Week (11th - 17th May)
14 Deliver Experiences that Enrich
and Nourish Lives
1
June
12 73 4 5 6 89 1410 11 12 13 15
23 24 25 26 27 2916 2117 18 19 20 22
30
Mon Tues Wed Thur Fri Sat Sun
2014 annual marketing calendar
Retail Promotion Theme
Food Concepts
Theme Sales Events
Health & Wellbeing Monthly Topic
Health & WellbeingFood Focus
Corporate Responsibility Promotions
SUMMERJuly
51 2 3 4 67 128 9 10 11 13
14 1915 16 17 18 20
28 29 30 3121 2622 23 24 25 27
Mon Tues Wed Thur Fri Sat Sun
August
214 95 6 7 8 10
11 1612 13 14 15 17
25 3026 27 28 29 3118 2319 20 21 22
Mon Tues Wed Thur Fri Sat Sun
September
1 62 3 4 5 78 139 10 11 12 1415 2016 17 18 19 21
29 3022 2723 24 25 26 28
Mon Tues Wed Thur Fri Sat Sun
October
41 2 3 56 117 8 9 10 1213 1814 15 16 17 19
27 28 29 30 3120 2521 22 23 24 26
Mon Tues Wed Thur Fri Sat Sun
November
1 23 84 5 6 7 9
10 1511 12 13 14 16
24 2925 26 27 28 3017 2218 19 20 21 23
Mon Tues Wed Thur Fri Sat Sun
December
1 62 3 4 5 78 139 10 11 12 1415 2016 17 18 19 21
29 30 3122 2723 24 25 26 28
Mon Tues Wed Thur Fri Sat Sun
AUTUMN CHRISTMAS
Brazilian BBQ
Cuisine from the Common-wealth
Cuisine from the Common-wealth
Best of British/Harvest
Hot Dog/Sausage & Mash
Bar
Christmas Lunches
FIFA World Cup (begins 12th Jun)
FIFA World Cup (finishes 13th July)
FIFA World Cup (begins 12th Jun)
National BBQ Week (2014 TBC)
Wimbledon (begins 23rd Jun)
Wimbledon (finishes 6th Jul)FIFA World Cup (finishes 13th Jul)
Commonwealth Games (begins 23rd Jul)
Commonwealth Games (finishes 3rd Aug)
Notting Hill Carnival (24th/25th Aug)
British Food Fortnight (20th Sep - 5th Oct)
Organic Month
National Curry Week (13th - 19th Oct)
National Baking Week (2014 TBC)Halloween (31st Oct)
Bonfire Night (5th Nov)
Thanksgiving (27th Nov)
St Andrews (30th Nov)
British Sausage Week (2014 TBC)
Christmas (25th December)
The Truth about Sugars
Hydration
Food Labelling
and PortionControl
Breakfast is Key
DiabetesAwareness
PhysicalActivity
SunSmart
Back Careand
Posture
Women’sHealth
Men’sHealth
Sleep
Vitamins and
Minerals
Healthy Snacking/
BeingOrganised
StayingHealthyin the
Holidays
World Food Day (16th Oct)
British Food Fortnight (2014 TBC)
28
3
24
Summer Impulse Best of British Christmas ChristmasBest of British
Best of British/Harvest