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MARKET AND MEDIA PLANNER 2014 www.bdcnetwork.com www.sgchorizon.com SGC HORIZON a Scranton Gillette Communications company

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Page 1: 2014 - Amazon S3 · 4 smart thought. straight talk. | Number of Subscribers Building Type 15,019 Airport/Transportation 25,806 College/University 16,029 Correctional Facilities 21,108

MARKET AND MEDIA PLANNER 2014

www.bdcnetwork.comwww.sgchorizon.com

SGC HORIZONa Scranton Gillette Communications company

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2 smart thought. straight talk. | www.sgchorizon.com

SMART THOUGHT. STRAIGHT TALK.

SGC Horizon and Building Design+Construction are built for today’s market and for all of its challenges and opportunities.

We have assembled the most experienced team in this market, and we welcome the opportunity to share our experience and knowledge with you.

Committed to delivering market-leading products that include industry-leading events, dynamic digital products and award-winning magazines, we truly are the smart thought, straight talk of the commercial building industry.

BD+C ’s audience and products have been developed to not only get your products specified, but also installed and sold!

How do you measure how well an industry publication is

serving its marketplace? We hire an independent service

to track our growth in ad pages and new advertisers from

year to year. It keeps us focused and is an unbiased gauge

of our advertisers’ confidence in our lead generation. Even

in a challenging economy, Building Design+Construction’s

numbers reveal measurable growth.

GROWTH OF PAGESSept. 2011-Aug. 2013

Sept. 2011-Aug. 2013

THE MEASURE OF SUCCESS

Source: Inquiry Management Systems, 09/11 - 08/13

SHARE OF MARKET

14%

22%

Tony ManciniGroup Director - [email protected]

John RogierAssociate [email protected]

Page 3: 2014 - Amazon S3 · 4 smart thought. straight talk. | Number of Subscribers Building Type 15,019 Airport/Transportation 25,806 College/University 16,029 Correctional Facilities 21,108

BRICK AND MASONRY 55,690

BUILDING AUTOMATION SYSTEMS 40,045

BUILDING ENVELOPE SYSTEMS 38,098

CLADDING/WALL SYSTEMS/EIFS 44,097

CEILING PRODUCTS 41,184

COMPUTERS/SOFTWARE/BIM/CAD 34,727

CONCRETE/ICFs 46,026

ELEVATORS/ESCALATORS 34,568

FIRE/LIFE SAFETY/SECURITY 44,040

FLOORING PRODUCTS 48,832

GLASS/GLAZING PRODUCTS 40,609

GREEN BUILDING PRODUCTS 48,203

GYPSUM BOARD AND PRODUCTS 39,860

HVAC/MECHANICAL/ELECTRICAL SYSTEMS 45,090

INSULATION/THERMAL PRODUCTS 48,387

LIGHTING/DAYLIGHTING 48,735

METALS/SPECIALTY METALS 38,916

MOISTURE AND AIR BARRIERS 39,074

PAINTS/FINISHES/COATINGS 47,838

PLUMBING/WATER SYSTEMS 44,483

ROOFING PRODUCTS 47,784

SOLAR/WIND/ENERGY SYSTEMS 32,928

STEEL/STEEL FRAME, JOISTS 43,865

WINDOWS/DOORS/HARDWARE 49,427

WOOD/ENGINEERED WOOD 46,110

Building Design+Construction | www.BDCnetwork.com 3

DESIGN FIRMS

Architectural/Design, Engineering, Architectural/Engineering, Engineering/Architectural

OWNING FIRMS Owner/Developer, Corporate,

Government, Military, Utility, Healthcare, K-12 and Upper Education

CONTRACTOR/BUILD FIRMS Construction Management,

Design-Build, General Contracting, Specialty Contracting

36,820

11,495

23,816

72,131 SUBSCRIBERS

ONLY BUILDING DESIGN+CONSTRUCTION DELIVERS THE BUILDING TEAM

1 June 2013 BPA Statement

100%COMMERCIAL CONSTRUCTIONBD+C serves companies in the nonresidential building industry as a Design, Build or Owning Firm1.

100%DECISION-MAKERS72,131 subscribers1 who are audited to buy, specify or approve building products, services or equipment

THE BD+C BUYING TEAM: SPECIFIERS, BUYERS, APPROVERS72,131 subscribers1 have indicated in a third-party audit that they currently buy, specify or approve the following products:

BD+C Helps You Through the Entire Selling Process so You Are: SPECIFIED INSTALLED SOLD

Page 4: 2014 - Amazon S3 · 4 smart thought. straight talk. | Number of Subscribers Building Type 15,019 Airport/Transportation 25,806 College/University 16,029 Correctional Facilities 21,108

4 smart thought. straight talk. | www.sgchorizon.com

Number of Subscribers Building Type

15,019 Airport/Transportation

25,806 College/University

16,029 Correctional Facilities

21,108 Cultural Facilities

17,122 Data Centers

24,424 Government/Military

28,421 Hospitals/Healthcare

28,864 Hotels/Resorts/Casinos

31,951 Industrial/Warehouses

25,364 Schools (K-12)

34,247 Multifamily Housing

45,703 Office Buildings

26,487 Religious/Place of Worship

29,599 Retail/Shopping Malls

23,833 Senior Housing/Assisted Living

20,104 Sports/Recreation/Stadiums

58%NEW CONSTRUCTION$176.8 Billion

42% RECONSTRUCTION $128.1 Billion

THE $304.9 BILLION INDUSTRY FORECASTNonresidential construction spending in the United States is forecast to ring in at $304.9 billion in 2014, with new construction and reconstruction dividing the pie.

WITH BD+C, YOU GET COVERAGE OF ALL TYPES OF COMMERCIAL BUILDINGS

86% OF BD+C SUBSCRIBER-BASE FIRMS ARE DIRECTLY INVOLVED IN RENOVATION OR RECONSTRUCTION PROJECTS.

of BD+C subscriber-base firms are directly involved in green building or sustainability

72% Source: Publisher’s Own Records

Source: Publisher’s Own Records, Based on 55,750 Respondents

Source: Publisher’s Own Records, Based on 55,750 Respondents

Source: Publisher’s Own Records, Based on 66,881 Respondents

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PRODUCT SUBSTITUTIONS OCCUR DURING

ALL PHASES OF THE CONSTRUCTION

PROCESS

36%During the bidding process

37%

27%After the contract award, but before construction

During construction

The BD+C Building Team Audience Meets Regularly During the Construction Process

YOU NEED TO REACH THE BD+C BUILDING TEAM

Source: BD+C Survey, September 2013

Source: BD+C Survey, September 2013

17% Meet Multiple Times Daily

8% Once Daily

4% Once a Month

11% Multiple Times Monthly

5% Fewer Than Once a Month

30% Multiple Times

Weekly

25% Once Weekly

80%MEET AT LEAST ONCE A WEEK

Building Design+Construction | www.BDCnetwork.com 5

Source: Publisher’s Own Records

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UNIQUE EDITORIAL CONTENT FOR THE BUILDING TEAM

www.BDCuniversity.com BUILDING DESIGN+CONSTRUCTION SEPTEMBER 2013 31 30 SEPTEMBER 2013 BUILDING DESIGN+CONSTRUCTION www.BDCnetwork.com

Daylight fl oods a comfortably furnished room where 10 patients sit in a circle, listening to an orientation by a registered nurse. Ranging from 40 years old to 70-something, all have Type 2 diabetes. Most of the

90-minute session will consist of a freewheeling discussion with an endocrinologist, encompassing symptoms, prognoses, prescrip-tions, and daily care. At the conclusion of the group meeting, a few patients will be examined in adjacent private rooms. Future sessions will involve a nutritionist, podiatrist, and ophthalmologist.

This is the so-called “shared medical appointment,” or SMA, and it’s a far cry from a standard 20-minute consult. The SMA epito-mizes a new era in healthcare—one that views patients holistically rather than as an assortment of pathologies, and rewards providers for keeping people healthy. Though they’ve existed experimentally for more than a decade, SMAs are gaining traction for chronic con-ditions like hypertension, asthma, and celiac disease. Patients get extra time with the specialist, and the specialist makes more money, faster. (In the above scenario, the endocrinologist could bill insur-

ers $100 an hour for each of 10 patients. Seeing them individually could take more than three hours.)

The traditional medical offi ce building, designed to accommodate unrelated tenant groups in cookie-cutter suites, may be hard-pressed to accommodate emerg-ing treatment models such as the SMA. Traditional MOBs typically lack appropriate spaces for affi liated, interdisciplinary physician groups, and they’re often inconvenient. Patients must travel to the MOB, which may be near a hospital but far from home, and then make further stops for imaging, lab work, therapy, or pharmacy services. Meanwhile, courtesy of the Afford-able Care Act, healthcare systems are gearing up for a

BY JULIE S. HIGGINBOTHAM, SENIOR EDITOR

Regulatory pressures, economic constraints, and

emerging technologies are transforming healthcare.

In our second article in this year’s series on

outpatient facilities, learn how Building Teams are

responding with effi cient, appealing, boundary-

blurring buildings.

building trends analysisOUTPATIENT FACILITIES

7 THINGS YOU NEED TO KNOW ABOUT TODAY’S OUTPATIENT CLINIC

the new medical offi ce building G

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Healthcare Facilities Design+Construction2013

7 WAYS MEDICAL OFFICES AND OUTPATIENT FACILITIES ARE CHANGING 1. They reflect a shifting development model.2. They’re more complex.3. They’re more conveniently located.4. They’re leaner.5. They’re more digital.6. They’re more aesthetically appealing.7. They’re greener.

Banner Health Center Maricopa, near Phoenix, is the fi rst project created from a template that SmithGroupJJR developed for client Banner Health. The 41,000-sf facility supports a mix of 12 primary care and specialist physicians, but can ultimately expand to as much as 87,400 sf and 36 physi-cians. It now offers general radiology, mammography, and ultrasound, but is built to accommodate future MRI, CT, and nuclear medicine modalities.

BY AMY MCINTOSH, ASSOCIATE EDITOR

PORTFOLIOnew projects

1WATERSTONE AT WELLESLEY OFFERSINDEPENDENT LIVING FOR SENIORSA senior living community, Waterstone at Wellesley (Mass.) features 158,000 sf of independent and assisted living rental apartments, a fi tness center, pool, movie theater, and restaurant-style dining. A joint venture of National Development and EPOCH Senior Living, it received the 2013 Gold Award for Excellence in Senior Housing Design from the National Association of Home Builders. The Building Team: Elkus Manfredi (architect), Cranshaw Construction (contractor), Wozny/Barbar & Associates (MEP), Veitas & Veitas Engineers (SE), and Stantec Consulting (landscape architect).

3 HISTORIC PENNSYLVANIA BUILDINGRECEIVES 21ST-CENTURY MAKEOVERAn abandoned 1897 power-generating station is the home of the new Ambler (Pa.) Boiler House, a LEED Platinum-certifi ed, 48,000-sf offi ce space. The Building Team restored the interior and added sustainable features, including a geothermal heat pump system, while maintaining and preserving the exterior. The $16 million project was led by Summit Realty Advisors and designed by Heckendorn Shiles Architects. The Building Team also included Domus (CM), Elton & Thompson (SE), Langan Engineering (CE), and Re:Vision Architecture (LEED consultant).

2MINNESOTA LIBERAL ARTS COLLEGE COMPLETESPHASE ONE OF FINE ARTS CENTER RENOVATIONThe Janet Wallace Fine Arts Center at Macalester College in St. Paul, Minn., is home to four buildings for music, art, humanities, and theatre and dance. To complete Phase 1 of a planned three-phase renovation, HGA Architects and Engineers created the Lowe Dayton Arts Commons, which links the existing buildings as a social hub, and renovated the music building with a new 317-seat concert hall. Energy upgrades included a complete façade replacement. Also on the Building Team: McGough Construction (GC), BKBM (CE, SE), and Michaud Cooley Erickson (mechanical/electrical).

4 DETROIT CHILDREN’S HOSPITAL PROMOTES HEALTHY LIVING WITH GREEN FEATURESThe Children’s Hospital of Michigan Specialty Center – Detroit is the fi rst LEED-certifi ed project on the hospital’s campus. An L.S.Brinker/Barton Malow joint venture managed the construction of the 106,500-sf center, which was designed by Shepley Bulfi nch. Green features of the facility, which houses 14 medical subspecialties, include high-performance water heaters, boilers, and windows; daylight and motion sensors for lighting control; drought-tolerant landscaping; and porous pavement for stormwater management.

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www.BDCuniversity.com BUILDING DESIGN+CONSTRUCTION MAY 2013 49 48 MAY 2013 BUILDING DESIGN+CONSTRUCTION www.BDCnetwork.com

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ANNUAL GIANTS 300 RANKINGSJuly 2014The Top 300 (by revenue) architecture, engineering, and construction firms in the $304.9 billion U.S. nonresidential construction market. With exclusive dollar rankings by building type (K-12, Healthcare, Data Centers, etc.).

EXCLUSIVE ‘BUILDING TRENDS’ FEATURESIn-depth reports on major trends in design and construction by specific building type (e.g., Hotels, Office Buildings), with input from the client’s point of view (“The Owner’s Perspective”).

BD+C EXCLUSIVE AWARDS PROGRAMSMarch, May, August 2014 Our “40 Under 40” program (March) recognizes 40 young superstars of the AEC industry. The “Building Team Awards” (May) honor projects for the quality of their execution, as well as the Building Team’s ability to collaborate on behalf of the client. Our “Reconstruction Awards” (August) recognize excellence in renovation, adaptive reuse, and historic preservation in the $128.1 billion reconstruction market.

AIA CES CONTINUING EDUCATIONIn-depth educational articles on technical topics and building types. Each course qualifies readers to earn 1.0 AIA CES HSW Learning Units (or equivalent PDHs).

BUILDING PRODUCTS AND SYSTEMSOur “Products at Work” department presents case studies of the use of building products in completed projects: who specified the product, why, and the results achieved (e.g., energy savings, durability). “Product Solutions” showcases three innovative products every month. “Product Trends” features present multiple products in a single category (e.g., ceilings, flooring). “Building Technology” provides how-to advice on a single building system (e.g., roofing, cladding).

BIM/VDC TECHNOLOGY REPORTSFull-scale feature articles devoted to building information modeling (BIM), virtual design and construction (VDC), and related software and hardware technologies.

PROJECT CASE STUDIESTwo highly visual departments that provide case studies of projects still in design (“On the Drawing Board”) or recently completed (“New Projects Portfolio”).

BD+C’s unique editorial focus is on the Building Team — demonstrating how architects, engineers, and contractors work successfully with building owners and developers to produce the best possible projects.

6 smart thought. straight talk. | www.sgchorizon.com

www.BDCuniversity.com BUILDING DESIGN+CONSTRUCTION JULY 2013 57

Now rising in the Big Apple, the 70-story Central Park Marriott will be the tallest ho-tel in the Western Hemisphere when completed by CNY Group. The $200 million project, with structural engineering by WSP, refl ects the generally upbeat mood in

the hospitality market. “Globally, hotel operating fundamentals are poised to remain strong in 2013,” says Mark

Wynne-Smith, Global CEO of Jones Lang LaSalle’s Hotels and Hospitality Group. Despite some economic stressors, JLL believes supply and demand, availability of investment capital (especially from private equity funds), and REIT stock prices all point to “an attrac-tive environment” for hotel business worldwide. San Francisco, Los Angeles, Houston, Chicago, New York City, Hawaii, and Washington, D.C., are pinpointed as strong markets in the Americas (http://bit.ly/JLLHotels).

Adaptive reuse for hospitality is producing some particularly interesting remakes of historic properties. The strategy dovetails with travelers’ growing taste for local authenticity—a particular interest of Millennials, according to Tom Ito, Principal and leader for Gensler’s global hospitality practice. “For this generation, avoiding the norm is all about being true to yourself,” says Ito. “As this consumer group grows in spending power, hoteliers will need to provide personalized experiences that refl ect the spirit of this demographic.”

—Julie S. Higginbotham, Senior Editor

hotel business continues to shine

top 10HOTEL SECTORARCHITECTURE FIRMS

top 10HOTEL SECTORENGINEERING FIRMS

top 10HOTEL SECTORCONSTRUCTION FIRMS

Company 2012 Hotel Revenue ($)

Gensler 69,090,000

WATG / Wimberly Interiors 54,713,000

HKS 32,000,000

Leo A Daly 19,999,621

RTKL Associates 19,730,000

Hnedak Bobo Group 17,425,000

Perkins Eastman 11,600,000

Kohn Pedersen Fox Associates 11,251,800

Cuningham Group Architecture 10,019,865

HOK 10,011,000

Company 2012 Hotel Revenue ($)

AECOM Technology Corp. 100,190,000

Parsons Brinckerhoff 28,900,000

Buro Happold Consulting Engineers 16,165,000

Rolf Jensen & Associates 7,600,000

Thornton Tomasetti 7,218,731

KPFF Consulting Engineers 6,000,000

Arup 5,527,371

Michael Baker Jr. 4,340,000

Wiss, Janney, Elstner Associates 2,880,000

WSP USA 2,696,642

Company 2012 Hotel Revenue ($)

Manhattan Construction 290,769,000

Structure Tone 250,908,000

Lend Lease 234,975,000

Swinerton Builders 227,431,950

Mortenson Construction 209,550,000

Tutor Perini Corporation 209,216,126

Brasfield & Gorrie 163,774,558

Flintco 155,600,000

Messer Construction 147,695,128

Yates Cos., The 144,700,000

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The Weitz Company recently completed a renovation of the Breakers Beach Club, a recreation and restaurant facility that is part of The Breakers of Palm Beach (Fla.) resort. The project, originally built by Weitz in 1999, was upgraded with fi ve new high-end cabanas, a new storefront system providing ocean views from the dining room, and a modern beach bar.

HOSPITALITY REPORT

DALLAS THEATER MEETS ACOUSTIC REQUIREMENTSWITH ALUMINUM ROOF PANELS Designed by Skidmore Owings & Merrill and Cor-gan Associates, the Dallas City Performance Hall is a 70,000-sf professional theater in the Dallas Arts District. The facility is topped with a 25,000-sf roof that uses Kalzip Alupluszinc 65/400 continu-ous panels in varying lengths to form a natural layered wave. The zinc-coated aluminum panels form the exterior of the roof, with sound-damp-ening material added to the roofi ng assembly for additional acoustic mass.

Kalzip CIRCLE NO. 801 ON READER SERVICE CARD

The Plaza Las Américas shopping mall in Morelia, Michoacan, Mexico, features a custom tensile membrane structure from Birdair, covering its outdoor food court. The cable-supported membrane sails mounted on steel masts extend from the second fl oor over the mall’s fi rst-fl oor ter-race. Birdair supervised installation of the

roof structure, which is made from 12,700 sf of PTFE, a Tefl on-coated woven fi ber-glass membrane. The PTFE is capable of withstanding temperatures from 100°F to 500°F and is waterproof, UV-resistant, and noncombustible.

Birdair Inc.CIRCLE NO. 802 ON READER SERVICE CARD

MEXICO MALL SETS SAIL WITH CUSTOM TENSILE MEMBRANE ROOFING

Hunter Douglas Contract completed detailing and installation of screen-printed panels in the KFC YUM! Center, a 721,762-sf arena in downtown Louisville. The brand’s Curved Torsion Spring ceiling system creates two constant-radius curves in the arena’s 10,000-sf lobby, mirroring

the adjacent Ohio River. Additional metal wall and ceiling panels were printed with images of basketball players and university logos, installed so that panel joints did not interrupt the fl ow of the images.

Hunter Douglas ContractCIRCLE NO. 800 ON READER SERVICE CARD

PANELS SHAPE LOBBY OF LOUISVILLE SPORTS ARENA

BUILDING DESIGN+CONSTRUCTION APRIL 2013 67

BY AMY MCINTOSH, ASSOCIATE EDITOR

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AWARD-WINNING EDITORIAL TEAMMeet the dedicated team of journalists who, year after year, capture prestigious awards, like the top-prize Jesse H. Neal Award, for journalistic integrity and excellence. Straight talk. Valued for its relevance, its importance. That’s why our readers rely on Building Design+Construction and BDCnetwork.com to help grow their businesses.

ROBERT CASSIDY, editorial director of BD+C, has logged

several decades in the commercial building industry. A city planner, he

has authored several books, including “Livable Cities,” and was a co-

founder of the Friends of the Chicago River. In addition to four Jesse H.

Neal Awards and three Neal Finalist recognitions, Cassidy has captured

numerous awards from the Construction Writers Association and the

American Society of Business Publication Editors.

[email protected]

DAVID BARISTA, editor-in-chief of BD+C and

BDCnetwork.com, has covered the U.S. construction

industry for more than a decade, previously serving

as editor-in-chief of Professional Builder, Custom

Builder, and HousingZone.com. He has won numerous

editorial awards, including three Jesse H. Neal

Awards, and multiple honors from the Construction

Writers Association and the American Society of

Business Publication Editors.

[email protected]

JULIE S. HIGGINBOTHAM,

senior editor of BD+C, has been a built environment writer for more

than 20 years, including serving as editor of Laboratory Design

newsletter, and an editorial team member at School Planning &

Management, College Planning & Management, Building Supply

Home Centers, and American Nurseryman. A Jesse H. Neal Award

winner, she also has received multiple awards from the American

Society of Business Publication Editors (ASBPE).

[email protected]

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GIANTS 300Back with a Vengeance

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CONTINUING EDUCATION

25 TOP CE COURSES18

July 2013

www.BDCnetwork.com

July 22013

www.BDCnetwork.com

www.BDCuniversity.com

Chihuly Garden and Glass

Seattle, Washington

2013 ASBPE National Magazine of the Year Finalist

Building Design+Construction | www.BDCnetwork.com 7

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BUILDINGCHICAGO/ GREENING THE HEARTLAND Chicago, September 29-October 1The 2nd annual

BUILDINGChicago/

Greening the

Heartland

Conference and

Expo takes place

Sept. 29-Oct. 1,

2014, in Chicago. Produced jointly by BD+C, the U.S. Green

Building Council — Midwest Chapters, The Greening the

Heartland Committee and AIA Chicago, the event features

education sessions focused on sustainable design, BIM, and

developments in healthcare, schools, and universities. AIA CES

and GBCI credits are offered.

SPONSOR BENEFITS: Sponsors’ logos and company/product

information are included in BD+C editorial features, event

program and on all signage. Sponsors also have the opportunity

to lead an education session or participate in a panel discussion.

UNDER 40 LEADERSHIP SUMMIT October 2014The 4th annual Under

40 Leadership Summit

brings together the built

environment’s most

promising young design

and construction professionals for a three-day leadership

summit and challenge-solving competition with monetary

prizes. Attendees can earn AIA CES learning units for attending

education sessions.

SPONSOR BENEFITS: Sponsors’ logos are included in

BD+C editorial features, promotions and on event signage.

GREENZONE AT GREENBUILD New Orleans, October 22-24At Greenbuild 2014 in New

Orleans, Oct. 22-24, BD+C and

its industry partners will continue

the annual construction of two

high-performance green buildings

— one a commercial structure, the other residential — on-site.

SPONSOR BENEFITS: Category-exclusive sponsorships showcase

your products installed in the GreenZone structures. Sponsors are

promoted via BD+C pre- and post-Greenbuild online marketing,

on-site videos of your products at work, scanned leads from all

GreenZone visitors and inclusion in a 20-page GreenZone supplement

distributed to 72,131 BD+C subscribers and GreenZone visitors.

MARKETING LEADERSHIP AWARDS RECEPTION New Orleans, October 22-24BD+C will host an awards reception

at Greenbuild to present our

Marketing Leadership Awards —

Best of the Best, Gold and Silver —

in categories of print, digital and integrated campaigns. Entries are

evaluated by professionals from all areas of BD+C’s Building Team

and judged based on creativity, message, and effectiveness.

SPONSOR BENEFITS: Sponsors’ logos are included on all

Marketing Leadership Awards promotions and signage.

Sponsors must run a full-page ad or digital program in the

January 2014 issue of BD+C.

8 smart thought. straight talk. | www.sgchorizon.com

For information on sponsorship opportunities, contact: JOHN ROGIER • [email protected] • 847.391.1053

CUSTOM EVENTS

BUILDING DESIGN+CONSTRUCTION

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Content strategy in digital marketing is based upon serving your customers, our audience, with information that has an impact on their business specifically. The BD+C digital team sets you on a strategic path to keep your customers consistently receptive to your marketing messages, and to keep them coming back for more.

BRAND AWARENESSOnline advertising keeps you top of mind with industry buyers

and directly linked 24/7.

• Banner ad units

• Rich media ads

• Product/Topical channel ads

• Product video series

• Video series & pre-roll sponsorships

THOUGHT LEADERSHIPPosition your company as an innovator, your brand as unique.

• Sponsored blogs

• Case Studies & White Papers

• Product & App Spotlight

• Custom webinar

BRAND E-MAIL MARKETINGIncreased leads are generated through targeted e-mail

transmissions of branded content.

• Weekly editorial or custom e-newsletter sponsorships

• Marketing Partners Program (exclusive brand content)

• BD+C Alert sponsorships

EDUCATION — BD+C UNIVERSITYProviding continuing education content gains visibility and trust

for your company.

• CEU course with AIA (or other) accreditation

• Sponsor’s campus of courses, white papers, etc.

NATIVE CONTENTWe offer the unique opportunity of bringing advertiser content

into the framework of BD+C editorial and the context of the

user experience of BDCnetwork.com.

• Main content slider consists of image, article or product info on home page from advertiser

• Ability to change content often and link to advertiser site

Building Design+Construction | www.BDCnetwork.com 9

DIGITAL IMPACT

SOCIAL MEDIA

Social media has changed marketing and communications, and has empowered professionals to choose how they want to receive their messages. With a solid understanding of our audience, and a constant flow of reliable information and relevant content, we keep your business at the top of mind share. With BD+C’s social media network, your message is everywhere, over every social media platform that industry members stay active within.

NATIVE CONTENT

BLOGSSOCIAL MEDIA

CASE

STUDIES

VIDE

O

WHITE

PAPERSINTEGRATED marketing

@BDCNetwork Design-build project delivery holds steady at nearly 40% of non-residential construction.

For information on sponsorship opportunities, contact: ADAM GRUBB • [email protected] • 317.219.7546

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Ad Close DateJANUARY 11/25/13

FEBRUARY 1/3

MARCH 2/3

APRIL 3/3

MAY4/1

JUNE 5/1

COVER FEATURE

K-12 SCHOOLS SPECIAL REPORTCan Design Prevent Another Sandy Hook? A BD+C Exclusive on Securing Our Schools

Special Issue TECHNOLOGY 2014 REPORT Hottest Design and Construction Software, Daring New Materials, Clever Building Techniques, Edgy New Products

9th Annual 40 UNDER 40: THE CLASS OF 2014 40 New Young Superstars of the AEC Industry Join Our 320 Past High-flying Honorees

HIGHER EDUCATION FACILITIES The Owner’s Perspective: What College + University Capital Project Directors Want from AEC Firms

17th Annual BUILDING TEAM AWARDS Recognizing High-quality Projects and Superior Building Teams

AIA SHOW ISSUE Focus on Continuing Education What AEC Firms Are Doing to Train and Educate Their Staffs

KEY MARKET SECTOR REPORTFocus on High-dollar-volume Building Sectors

DATA CENTERSManaging Energy and Security Concerns in Data Center Design, Engineering + Construction

RETAIL SHOPPING SECTOR The Surprising Resurgence of the Retail Sector: Latest Trends, Coolest Innovations

HEALTHCARE FACILIITES The Owner’s Perspective: How to Win More Hospital and Medical Facility Projects

HOTELS MARKET OVERVIEW Innovative Trends and Ideas in Top Projects from the U.S., Canada, and Around the World

BUILDING TEAM AWARD WINNERS Government Facilities, Hotels, Healthcare, K-12, University Projects, Arts Centers, Cultural Institutions, Retail, S+T, and More

FOCUS ON CONTINUING EDUCATION Special Advertising Section: Your Lunch ‘n’ Learn — in Print, Online, in Specifiers’ Hands

AIA CES DISCOVERY COURSEReaders Can Earn 1.0 AIA HSW Learning Units by Completing This Course

PAINTS, SEALANTS AND FINISHES Surface Preparation, Color Factors, Durability, Resiliency, Emissions Concerns, Life Cycle Costs

ENERGY MODELING, PART 1 How Building Teams Can Use Energy Modeling to Increase Project Value

WINDOWS, DOORS, AND STOREFRONTSNew Systems + Technologies for Office Buildings, Schools, Retail Centers, Hospitals, and More

FIRE/LIFE SAFETY + SECURITY SYSTEMS Protecting Hospitals from Fire and Unwanted Intrusion in Healthcare Facilities

WORKPLACE DESIGN AND INTERIOR FITOUTS Latest Developments in Office Design, Furniture, Furnishings + Fixtures

ROOFING SYSTEMS + ACCESSORIES How to Make Roofs Watertight and Problem-free

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Windows

PRODUCTS AT WORKSubmit 1-2 photos + 125 words showing use of product in a real project

Kitchen + Bath Fixtures, Spray-foam Insulation, Insulated Metal Panels, Shade Systems, EIFS, Systems, Doors + Hardware, Steel Decks + Joists

Exterior Wall Systems (Acoustical, Gypsum), Lighting + Daylighting, UPS, Security/Fire + Life Safety Systems, Metal Framing Systems, Windows

Wall Coverings, School + Work Lockers, Glazing Systems, Interior/Exterior Shade Systems, Carpet Tiles, Elevators + Escalators, Glazing Systems

Mechanical/Electrical/ HVAC Systems, Daylighting Systems, Finishes, Paints + Coatings, Surfaces + Countertops, EIFS

Exterior Wall Systems, High-efficiency Plumbing Fixtures, Lighting + Daylighting, Brick/Masonry, Interior Glass, UPS/Fire + Life Safety/Security

Metal Framing Systems, Energy-saving HVAC Equipment, Sports Showers, Architectural Metal Work, Spray Foam Insulation

PRODUCT SOLUTIONSSubmit 1-2 photos + 125-word product release

Exterior Cladding, Brick and Masonry Products, Underfloor Air Systems (UFAD), Surfaces, Fire-rated/Security Glass

Computers/Hardware, Flooring Products, Insulation, Building Envelope Products (ICFs, SIPs), Surfaces + Countertops

Wall Board, Roofing, Metal Cladding, HVAC Systems, Interior Wall Systems, Brick + Masonry, Pavers, Architectural Metals

Ceiling and Acoustic Products, Innovative Concrete Products, UFAD (Underfloor Air Distribution), UPS, Annunciator Systems

Paints, Coatings + Finishes, Windows/Doors + Hardware, Metal Panels, Roofing Products, HVAC Systems, Metal Panels

Metal Roof Systems, Insulation, Colored Concrete, Lighting Systems + Controls, Surfaces, Fire-rated Glass

ON THE DRAWING BOARDSubmit rendering + 125-word project info

Hotel/Resort Projects, Transit-oriented Development (TOD)

Science + Technology Centers, Office Renovations + Fitouts, Military Facilities

Rental Apartment Projects, K-12 Schools, BIM Projects, Public Buildings

Warehouses, Modular Buildings, High-performance Buildings, Convention Centers

Metal Buildings, City + Town Halls, Transit Stations, Places of Worship

Student Housing, Ca-sinos, Performing Arts Centers, Recreation + Sports Centers

NEW PROJECTS PORTFOLIOSubmit 1-2 photos + 125-word project info

Office Interior Fitouts, Data Centers, Retail Malls, Net-zero Buildings, Convention Centers, Collegiate Facilities

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Music/Performing Arts Centers, Casinos, Hotels, Parking Structures, Courthouses, International Projects

Correctional Facilities, Transit Projects, Skilled Nursing Facilities, Libraries, K-12 Schools, Metal Buildings

Healthcare and Hospitals, Data Centers, Rental Apartments, Stadiums, Central Utility Plants

Mixed-use Projects, Police and Fire Stations, K-12 Schools, Retail Shopping, Laboratories

2014 SPECIAL EVENTS AND SPONSORSHIP OPPORTUNITIES

SCHOOL SECURITY SPONSORSHIPS Exclusive BD+C Report, Featuring Security Door Hardware, Notification Systems, Backup Generators/UPS, Cameras, Lighting Systems

IRE ROOFING EDUCATION SUPPLEMENT We’ll Turn Your Lunch ‘n’ Learn PowerPoint into a Print/Online AIA CES-approved Course

40 UNDER 40 SHOWCASE Congratulatory Ads Showcasing AEC Firms’ Current and Past U40 Honorees

AIA PRODUCT PREVIEW + SHOW PACKAGESpecial 2-issue Advertiser Package to Boost Your Presence at AIA in Chicago

AIA SHOW PACKAGESpecial 2-issue Advertiser Package to Boost Your Presence at AIA in Chicago

2014 TRADE SHOWS

IBSINTERNATIONAL BUILDERS’ SHOW Feb. 4-6

WOC - WORLD OF CONCRETE Jan. 21-24

IRE INTERNATIONAL ROOFING EXPOFeb. 5-7

NFMTMarch 12-14

LIGHTFAIRJune 1-5

NEOCON June 9-11

AIA CONFERENCE + EXPO June 26-28

SIGNET ADSTUDYMARKETING

LEADERSHIP AWARDS

2014 EDITORIAL CALENDAR

Page 11: 2014 - Amazon S3 · 4 smart thought. straight talk. | Number of Subscribers Building Type 15,019 Airport/Transportation 25,806 College/University 16,029 Correctional Facilities 21,108

Send Product and Project Releases/Case Studies to: Julie Higginbotham, [email protected]. Send BIM/VDC, Market Reports, and Building Technology queries to: David Barista, [email protected]. Send Cover Feature and AIA CES queries to: Robert Cassidy, [email protected].

Ad Close DateJULY6/2

AUGUST 7/3

SEPTEMBER 8/1

OCTOBER 9/2

NOVEMBER 10/1

DECEMBER 11/3

COVER FEATURE

GIANTS 300 BD+C Ranks the Top 300 AEC Firms by Building Type, with In-depth Reports on Key Market Sectors

31st Annual RECONSTRUCTION AWARDS Best of the Best in the $100 Billion Reconstruction, Adaptive Reuse + Historic Preservation Market

BUILDINGCHICAGO/ GREENING THE HEARTLAND Heralding the Newest AEC Industry Event Sept. 29-30 to Oct 1, 2014 - Chicago

GREENBUILD/ GREENZONE 2014 ISSUELEED v4: How AEC Firms Are Implementing the Latest Version of LEED

HEALTHCARE FACILITIES What Hospital Systems Are Doing About Capital Projects, One Year into ‘Obamacare’

MULTIFAMILY PROJECTS Is the Apartment Market Bubble Ready to Burst?

KEY MARKET SECTOR REPORTFocus on High-dollar-volume Building Sectors

GIANTS 300 REPORTSHealthcare Facilities, Hotels, Higher Ed, K-12, Govt Bldgs, Retail, Data Centers, Office Bldgs, S+T/Lab, Military, Industrial & Warehouse, International

RECONSTRUCTION AWARD WINNERSCourthouses, Hotels, Performing Arts Centers, University Buildings, Healthcare Facilities, Multifamily, Office Buildings, Science+Technology Centers/Labs, Industrial Projects, Military Facilities

HEALTHCARE UPDATE What to Do with Your Hospital Client’s Outdated Facilities: Case Studies of Adaptive Reuse and Renovation

GREENBUILD PROJECT REPORTS Healthcare, Hotels, Higher Ed, K-12, Govt Bldgs, Retail, Office Bldgs, Industrial & Warehouse, Data Centers, and More

HIGHER EDUCATION FACILITIES New Trends in Residence Halls, Student Unions, and Rec Centers

BEST AEC FIRMS TO WORK FOR Leading AEC Firms Tell How They Motivate Their People, Serve Their Communities, and Plan for the Future

AIA CES DISCOVERY COURSEReaders Can Earn 1.0 AIA HSW Learning Units by Completing This Course

FAÇADE TREATMENTS Metal Cladding, Composite Metal Panels, Stucco, Terra Cotta, Brick, Masonry and More

HIGHER EDUCATION FACILITIES Verifying Sustainable Solutions in College/University Buildings: Energy, Water, Lighting, Materials, Indoor Environmental Quality

DATA CENTERS Air Management Systems, UPS, Economizers, Cooling Systems, Humidification + Temperature Controls, Energy Conservation

ENHANCING INTERIOR COMFORT Daylighting, Interior + Exterior Shade Systems, Lighting Controls, Underfloor Air Distribution Systems (UFAD)

BUILDING ENVELOPE Air/Moisture Barriers, Rain-screens, Cladding Materials, and De-tailing for Window/Door Penetrations

SPORTS AND RECREATION FACILITIES Latest Trends in Design of Stadia, Recreation Centers, and Arenas — Public, Private, and University-owned

BIM/VDC/CAD/ COMPUTERS/ HARDWARE

CURVE THAT BUILDING! 3D NURBS Software

ENERGY MODELING, PART 2 More Tips from Top Experts

HIGH-SPEED, HIGH-QUALITY PRINTERS Zoom!

BIM/VDC for O+M What Owners Really Want

AUGMENTED REALITY When Will AR Become Reality?

CONSTRUCTION VISUALIZATION SOFTWARE 4D and UP

BUILDING TECHNOLOGY

Ceiling Systems Glass/Glazing Systems Flooring Systems LED SUPPLEMENT II (with Residential Lighting)

Cladding + Insulation Products and Systems

High-efficiency Plumbing Fixtures + Systems

PRODUCTS AT WORKSubmit 1-2 photos + 125 words showing use of product in a real project

Elevators + Escalators, UFAD, Carpeting/Flooring, Brick + Masonry, Glass, High-efficiency Lighting/LEDs, Cladding Systems

Steel Decks + Joists, EIFS, Skylights + Spaceframes, Roofing Products, Modular Systems, Insulation, High-efficiency Plumbing Fixtures, Metal Buildings

Lighting Controls and Fixtures, Brick + Masonry, Pavers, Building Envelope Systems, Fire-rated Glass, Flexible Wall Systems

Roofing, Ceiling Prod-ucts, Door Hardware, Architectural Metal Work, HVAC Systems, Brick, Masonry + Stucco, Fire/Life Safety, EIFS

Fire-rated and Security Glass, UFAD (Underfloor Air Distribution), EIFS, Lockers, Storage Cabinets, Flooring Systems

Windows, Cladding Products, Flooring, Washroom Accessories, Brick/Masonry + Pavers, Fire + Life Safety Systems/Security/UPS

PRODUCT SOLUTIONSSubmit 1-2 photos + 125-word product release

Brick/Masonry Products, Roofing Systems, Steel Building Solutions, Wall Panels, Shades, Lockers, Fire + Life Safety/UPS, Fire-rated Glass

Lighting Controls, Plumbing + Water-conservation Fixtures, Interior Wall Systems, Windows + Doors, Roofing Systems, IMPs

Doors, Windows + Hardware, HVAC and BAS Systems, Enhanced Concrete (Fly Ash, Slag, Fiber-reinforced)

Elevators and Escalators, Specialty Metals, Lighting + Daylighting Systems, Insulation, SIPs, Windows + Doors, Pavers, IMPs

Engineered Wood Products, Wall Board, Rainscreens, Structural Steel, Paints, Coatings + Finishes, Washroom Accessories, UPS

EIFS, Ceiling Trends, ICFs, Interior Glass, M/E Systems, Framing Systems, Steel Decks + Joists, Concrete, HVAC Systems, IMPs

ON THE DRAWING BOARDSubmit rendering + 125-word project info

Multi-modal Transport Facilties, Data Centers, Civic Centers, Military Housing

Metal Buildings, City + Town Halls, Transit Stations, Places of Worship, Student Unions

Students’ Housing, Casinos, Performing Arts Centers, Recreation + Sports Centers

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Private Schools, Industrial Buildings, Metal Buildings, Student Unions

Campus Master Planning, Outpatient Medical Projects, Criminal Justice Facilities

NEW PROJECTS PORTFOLIOSubmit 1-2 photos + 125-word project info

Low- and Mid-rise Structures, Corporate Campuses, Private Schools, Parking Structures, College Facilities

Assisted Living Housing, Convention Centers, Modular Buildings, Athletic Facilities, Hotels, K-12 Schools

Libraries, Museums, BIM Projects, Office Buildings, Recreation Facilities, Telecomm Facilities, Retail/Malls

Libraries, Mission-critical Facilities, Govt Buildings, University Facilities, Airport Terminals

Museums, Places of Worship, Justice Centers, Data Centers, Performing Arts Centers, Office + Retail Fitouts

Broadcast Studios, Laboratories, Libraries, Cultural Facilities, Sports Arenas, Civic Centers

2014 SPECIAL EVENTS AND SPONSORSHIP OPPORTUNITIES

GIANTS 300 MARKET PROFILES Sponsor Opportunities by Building Sector

BUILDINGCHICAGO /GREENING THE HEARTLAND PREVIEW

BUILDINGCHICAGO /GREENING THE HEARTLAND PREVIEW Special 3-time Advertising Supplement for BUILDINGChicago Exhibitors

BUILDINGCHICAGO /GREENING THE HEARTLAND SUPPLEMENT Special Exhibitor Advertising Supplement

40 UNDER 40 LEADERSHIP SUMMIT IV Bringing 360 of the Top Young Talent in the AEC Sector Together for 48 Intense Hours

BEST AEC FIRMS TO WORK FORThe Firms that Excel in Training and Education, Community Service, and Business Stewardship

2014 TRADE SHOWS

BUILDINGCHICAGO /GREENING THE HEARTLAND Sept. 29-Oct 1 SMPS BUILD BUSINESS July 30-Aug. 1

BUILDINGCHICAGO /GREENING THE HEARTLAND Sept. 29-Oct 1

CONSTRUCT/CSI Sept. 8-10

BUILDINGCHICAGO /GREENING THE HEARTLAND Sept. 29-Oct. 1

DESIGN-BUILD INSTITUTE OF AMERICA Oct. 6-8

GREENBUILD ‘GREENZONE’ EXHIBITOct. 22-23Green Building Prototype Exhibit in New Orleans

ABX Oct. 28-30

ECOBUILD AMERICA Dec. 9-13

SIGNET ADSTUDY

Page 12: 2014 - Amazon S3 · 4 smart thought. straight talk. | Number of Subscribers Building Type 15,019 Airport/Transportation 25,806 College/University 16,029 Correctional Facilities 21,108

SPECIFICATIONS (CONT.)All Rates Are Gross

Space Unit Rate (x)

1x 3x 6x 12x

Two-Page Spread $29,190 $27,370 $26,800 $25,645

Full Page $15,045 $14,550 $14,365 $13,935

1/2-Page Island $10,890 $10,265 $10,135 $9,825

1/2 Page $9,325 $8,790 $8,690 $8,435

1/3 Page $7,615 $7,215 $7,130 $6,930

1/4 Page $5,905 $5,635 $5,575 $5,425

GENERAL INSTRUCTIONS

Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protection Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium Charges: Cover and preferred position rates listed above.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

MAILING INSTRUCTIONSAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, BD+C, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.

ACCEPTED DIGITAL FORMATSPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.

SPECIFICATIONS

www.sgchorizon.com

Space Unit Specification

NON-BLEED BLEED

Two-Page Spread 16½” x 10” 181/4” x 11”

Full Page 8” x 10” 91/4” x 11”

2/3-Page Vertical 51/4” x 10” 53/4” x 11”

1/2-Page Spread 16½” x 47/8” 181/4” x 5½”

1/2-Page Vertical 37/8” x 10” 4½” x 11”

1/2-Page Horizontal 8” x 47/8” 91/4” x 5½”

1/2-Page Island 51/4” x 73/8” —

1/3-Page Vertical 2½” x 10” 3” x 11”

1/3-Page Square 51/4” x 47/8” —

1/4 Page 37/8” x 47/8” —

1/6 Page 2½” x 47/8” —

MECHANICAL DATAPublication Trim Size: 9” x 10¾”Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect BoundBleed: See below for bleed specifications.Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

AD SIZESTrim Size: 9” x 10¾”

Back Cover — plus 20% Inside Back Cover — plus 10%Inside Front Cover — plus 15% Special Positions — plus 10%TOC — plus 15%

SGC HORIZON MAGAZINESVisit www.sgchorizon.com to view rates, specifications and editorial calendars for all of the SGC Horizon publications.

EDITORIAL + PUBLISHING OFFICE3030 W. Salt Creek Lane, Suite 201 I Arlington Heights, IL 60005 847.391.1000 I F: 847.390.0408www.BDCnetwork.com I www.sgchorizon.com

For advertising opportunities, contact John Rogier at 847.391.1053 or [email protected].

Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

AD ART UPLOAD INSTRUCTIONSFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart

2014 RATES & SPECIFICATIONS

CONNECTING BUYERS AND SELLERS WITH EXCEPTIONAL CONTENT

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Bob Hall’s team at Bechtel joins Manatee County as the organizations honored for excellence in fleet management

2013

ConstructionEquipment.com

32 Cost-saving management tips for light equipment

36 Peterbilt 567 Class 8 scores high on field test run

40 Recent ADT designs target flex-ibility and efficiency

August 2013

Fleet Mastersp. 28

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AWARDSTop projects from around the country

What is your end game?10 MARK RICHARDSON:

3 words that can save time12 CRAIG DUROSKO:

Materials and styles lead door trends

66 OPENING DOORS:

2013 & 2012 JESSE H. NEAL AWARD WINNER

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Roosevelt University Wabash BuildingChicago, Illinois

BUILDING TEAMAWARDSFive projects that set the standard of excellence

CONTINUING EDUCATION SPECIAL REPORT

THREE COURSES: ROOF EDGES, HISTORIC WINDOWS, CLADDING

June 2013

www.BDCnetwork.com

June 2013

www.BDCnetwork.comwww.BDCuniversity.com

16TH ANNUAL

One-of-a-Kind Green | 04

Homes that make a strong design statement while delivering a high level of energy and resource effi ciency

Mark Richardson: Using Strategic Relationships to Grow Your Business | 02

At this LEED Platinum-registered custom home in Portland, Ore., the design-build team used wood that was either reclaimed or from FSC-certifi ed forests. Builder: Jonathan Orpin; Architect: Ty Allen; Interior designer: Maxine Bromfi eld

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Managing Custom ChangesPage 46

The Margin Gap: Part IIPage 50

June 2013 www.HousingZone.com

2012 JESSE H. NEAL AWARD WINNER

ALSO IN THIS ISSUEDesign Next: Ideas for Tomorrow / 16Small Houses That Live Big / 36Single-family Detached Hits / 42

Positioning forSuccess

Innovative design ideas that capture interest and drive sales