2014 Alberta Health Services Flu Oct13_Jan25.xlsx

8/10/2019 2014 Alberta Health Services Flu Oct13_Jan25.xlsx

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Updated: September 17, 2014

Tracking Information 320x50 - Nowtracking

Additional Click

Activity Name Report Banner Impression Expansion ClickTag

Creative Name/Version/identifier

TFR Reporting Label n/a n/a

Multiple or Single Event Tracking Single Single Single

Appsnack Tracking on on on

Client/Additional Trackers

Client Landing Page URLp: c

Tracking Information 320x50 - oct 20 Addition

al Click Activity Name Report Banner Impression Expansion ClickTag



Multiple or Single Event Tracking Single Single Single Appsnack Tracking on on on


Client Landing Page URLTracking Information 768x90 - Nowtracking

Additional Click

Activity Name Report Banner Impression Expansion ClickTag





Client/Additional TrackersClient Landing Page URL

p: c

Tracking Information 768x90 - oct 20 Addition

al Click Activity Name Report Banner Impression Expansion ClickTag






Client Landing Page URLp: c

Type of Tag Naming Convention Example

Click TagLabel Format- ButtonLabel_Banner Size

Example:Logo_320x50

1x1 Impression TagLabel Format- AdFeature_Name_Banner Size

Example:Video_MovieTrailer_768x90

Appsnack Launch Template v3.14

TFR Reporting Label - Naming Convention
http://clicks.eyereturn.com/redir.aspx?tokenID=924748&cn=0http://clicks.eyereturn.com/redir.aspx?tokenID=924850&cn=0http://clicks.eyereturn.com/redir.aspx?tokenID=924850&cn=0http://clicks.eyereturn.com/redir.aspx?tokenID=924850&cn=0http://clicks.eyereturn.com/redir.aspx?tokenID=924749&cn=0http://clicks.eyereturn.com/redir.aspx?tokenID=924749&cn=0http://clicks.eyereturn.com/redir.aspx?tokenID=924748&cn=0http://clicks.eyereturn.com/redir.aspx?tokenID=924748&cn=0


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Webemove

e oun

appsnack.j s is calledappsnac .j s filmamehas to bea snack.3 se n x =

fully

Mode is

er y

n s

n

No JSerrors n erna

Type notedas

***Must Build Test Flight for Application Partner

Unique Ad Blocking domains must be assigned: "www.domain.com /inapp " In App Domain shouldbe supplied to pub dev

appsnack.js is called from $COMMON$

appsnack.js filmame has to be appsnack.3.12.js or later (not SRC in the file name)

Internal and External Pixels firing

setInEx = True in INDEX.html file

setTokens fully defined in INDEX.html file

Debug Mode is PixelLive in INDEX.html file

Please paste client tracker brand studies, 3rd party tracking platforms, etcwherever applicable

Client/Additional Tracker

Creative Rules

Verify Ad Trackers

Ad Unit is viewable

Ad Unit matches approved links

No JS errors

In-AppRemove Ad Choices

Set Count After Play


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Updated: September 17, 2014

AM:SE:Date Range : 10/13/2014 - 1/25/2015Link to IO:Creative Level:

Link to Approved Creative SPn to sset n

Lin to Approve Creative TaLink to Asset/NTM Link Tab

Link to Approved Creative WebLink to Asset/NTM Link Web

Link to Approved Creative App

Link to Asset/NTM Link App

Appsnack Flight Plan

Placement Expo 9 Link to Placement

4 &userId=149680&type=IO&name=2014%20Alberta%20Health4

5

5

6

6

Total

ADDITIONAL NOTES: Specify Channel ListRecommended division between device onblend placements (tablet/smart phone) is50/50 For In App or Media Buy please provide Ad Space Link

Appsnack Launch Template v3.14

http://creative.mock.appsnack.com/m

Flight Plan

Vitoria YembraJoe Lasala

http://creative.mock.appsnack.com/mock/17581/Lifestyle

http://creative.mock.appsnack.com/mock/17583/Lifestyle

4 https://www.tribalfusion.com/adapp/login/expo9?id=447097&

http://creative.mock.appsnack.com/m

Advertiser Information
https://www.tribalfusion.com/adapp/login/expo9?id=447097&userId=149680&type=IO&name=2014%20Alberta%20Health%20Services%20Flu%20Oct13_Jan25http://creative.mock.appsnack.com/mock/17583http://creative.mock.appsnack.com/mock/17581/Lifestylehttp://creative.mock.appsnack.com/mock/17583/Lifestylehttps://www.tribalfusion.com/adapp/login/expo9?id=447097&userId=149680&type=IO&name=2014%20Alberta%20Health%20Services%20Flu%20Oct13_Jan25http://creative.mock.appsnack.com/mock/17581http://creative.mock.appsnack.com/mock/17581https://www.tribalfusion.com/adapp/login/expo9?id=447097&userId=149680&type=IO&name=2014%20Alberta%20Health%20Services%20Flu%20Oct13_Jan25http://creative.mock.appsnack.com/mock/17583/Lifestylehttp://creative.mock.appsnack.com/mock/17581/Lifestylehttp://creative.mock.appsnack.com/mock/17583https://www.tribalfusion.com/adapp/login/expo9?id=447097&userId=149680&type=IO&name=2014%20Alberta%20Health%20Services%20Flu%20Oct13_Jan25https://www.tribalfusion.com/adapp/login/expo9?id=447097&userId=149680&type=IO&name=2014%20Alberta%20Health%20Services%20Flu%20Oct13_Jan25


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For site and domain level targeting pleasecreate a new sheet in the LT itself.

*Budget needs to be calculated for eachflight

Can only be on iPhone/iPad. Please note acombination of the following - iPhone (3,3GS, 4, 4S, 5, 5C, 5S) or iPad (iPad 2, 3, 4,

Air or Mini)

Android Smartphone (Samsung Galaxy S II, S III, S4, S5) or Android Tablet (Samsung Galaxy Tab 2,3 and Samsung GalaxyNote Tablet)

Ad Size Modalities300 x 50 IAB320 x 50 IAB + In-App (SDK + Media Buy)

768 x 90 IAB + In-App Media Buy

728 x 90 IAB + In-App SDK 300 x 250 IAB + Snackbar + In-App (SDK + Media Buy)

In-App (SDK + Media Buy)

In-App Media BuyIn-App SDK

Snack BarSnackbar + In-App (SDK + Media Buy)Snackbar + In-App Media BuySnackbar + In-App SDK Snackbar+IAB

Billing AdserverTribal Fusion3rd Party

Specify Device Targeting


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Modality Creative Format Devices

Snack Bar Standard Banner (APS) Smartphone

Snack Bar Standard Banner (APS) Tablet





ock/17583

Special Notes

All in-app campaigns need to be trafficked with creative team

userId=149680&type=IO&name=20

ock/17581


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Devices Creative Format PlatformiOS Standard Banner (APS) Smartphone

AND Expandable (APE) Tablet

iOS + AND Standard Video Snackbar (AVS) Smartphone + Tablet

Expandable Video Snackbar (AVE)

320x50 can be converted to fit 300x50 Snack BarFor In App or Media Buy please provide Ad Space Link

Expandables allowed on Android only for level 2, 3, and 4.Otherwise IOS only

Expandables allowed on Android only for level 2, 3, and 4.Otherwise IOS only

IAB ad-sizes (728x90 and 300x250) do not run on Smart Phones

728x90 can be converted to fit 768x90 Snack Bar


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# of Screenshots Ad SizesChannel/SitesType of Screens

ng server an atory 3rd Party Name if any Login ID i any Password if any

Clicks/Expansions: Yes/No Click-Conversions: Yes/No Conversions pixel placed? Yes/No Retargeting pixel placed onlanding page? Yes/No eCPA goal of campaign:

Platform Ad Size Start Date End Date Budget CPM

iOS + AND 320x50 10/13/2014 12021/2014 $ 1,105.72 $ 6.25

iOS + AND 768x90 10/13/2014 12021/2014 $ 737.00 $ 6.25

iOS + AND 320x50 10/13/2014 12021/2014 $ 276.00 $ 6.25

iOS + AND 768x90 10/13/2014 12021/2014 $ 184.28 $ 6.25

iOS + AND 320x50 10/13/2014 12021/2014 $ 460.72 $ 6.25

iOS + AND 768x90 10/13/2014 12021/2014 $ 307.14 $ 6.25

$ 3,070.86

Campaign Goal:

Please list requested sitesUnexpanded Banner,

Screenshot Request - Please provide parametersPlease list # ofPlease list ad sizes

Billing InformationTribal Fusion


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Channel/Adspace Targeting

GeoTargeting

Day/Time PartingSpecial

Instructions

RON [AB,CA], N/A i.e. see targeting tab

RON [AB,CA], N/A

RONFortMcmurray N/A

RON Mcmurray N/A

RON Alberta [CA] N/A

Fort Mcmurray

RON Alberta [CA] N/A

Fort Mcmurray


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Please add lists in their respective columns, if applicable

Placement Name/No. Zipcodes DMAs


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Channels SitesRON


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Creative SettingCampaign Type Ad SizeAppsnack(with appsnack framework) 320x50,768x90

320x50,768x90728x90,300x250

728x90,300x250

Appsnack(3rd party hosted) 320x50,768x90,728x90,300x250320x50,768x90,728x90,300x250

Eye Blaster, Bluestreak and Point roll


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Setting

Ad Type Media Type Flight Plan TabStandard HTML.ALL Flight PlanExpandable Expandable.hosted.ALL BudgetStandard HTML.ALL PacingExpandable Expandable.hosted.ALL CPM (E9 Billed)

CPM (3rd Party Billed)Standard HTML.WEB Sort PriceExpandable Expandable.WEB Start DateExpandable Expandable.hosted.WEB End Date

Frequency Cap

Creative Distribution

TargetingChannelGeoPlatformISPContent

Behavior

Domain

Site Targeting

User TargetingCookieBuckets

Dayparts/Days

Settings TabFlight SettingsOpt by Ad SpaceUse Strict Ad SizeImprint Flight

Imprint Flight ComplimentaryImprint on ClickClient Wide Freq CapParticipate in Client Wide Freq CapExtended Freq CapDay Limit for Multi Day Capping


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Advertiser Tracks Conversions on ViewFlight Tracks Conversions on ViewPPC ExclusiveReserved FlightImpression Delay

Publisher Domain SettingsApproved DomainsUnapproved DomainsNot Set DomainsBlocked Domains

Optimization TabOptimizationOn/Off CPC/CPA

Pre-ConversionWidth SecondsMin ViewsWidth ViewsMax Views

Post-ConversionMin CostWidth CostMax Cost

Max Cost Views

Device Targeting1. Device.Mobile.SmartPhones.Samsung.Galaxy

2. Device.Mobile.Smart Phones.Apple3. Device.Mobile.Tablets.Apple5. Device.Mobile.Tablets.Samsung

Channel TargetingOn ALL campaigns: Include all relevantsub-channels under Internet -> Mobilechannel target (i.e. if IO


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includes A&E channel targeting, thenwe should target Internet -> Mobile ->A&E)


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Web - CPM Sold

CTR Optimized

[defined by AM]Governed[Sold CPM] - [3rd party data costs, if any]

[0.9 x Sold CPM] - [3rd party data costs, if any]$0.00Placement end date given in the IOPlacement end date given in the IO

Unlimited

[100%/(Total no. of live creatives)]

[defined by AM][defined by AM]Mobile only - More details will be provided by AM---[defined by AM](no default blocking)[defined by AM](Default n[0] f[30])[defined by AM only if required]

[defined by AM only if required]

All1-64

[defined by AM](none by default)

---------------------------


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---------------

Approved Domains---------

OnCPC

604,0002,0000

0.02*CPM + 0.2(min cost)/2$0.00

0

OS Targeting

Android

1. Android 3.x2. Android 4.x3. Android 2.3.xiOS

4. OS.Mobile.iOS


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Web - CPM Sold Comments

Click-Conversion Optimzied

[defined by AM]Governed[Sold CPM] - [3rd party data costs, if any]

[0.9 x Sold CPM] - [3rd party data costs, if any]$0.00Placement end date given in the IOPlacement end date given in the IO

Unlimited

[100%/(Total no. of live creatives)]

[defined by AM][defined by AM]Mobile only - More details will be provided by AM---[defined by AM](no default blocking)[defined by AM](Default n[0] f[30])[defined by AM only if required]

[defined by AM only if required]

New, Cookie, Pseudo Cookie Users1-64

[defined by AM](none by default)

---------------------------


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---------------

Approved Domains---------

OnCPA (if conversion pixel placed)/CPC (if SIDs given to client)

Documents

2014 Alberta Health Services Flu Oct13_Jan25.xlsx