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2 0 1 4
C E L E B R A T I N G 2 5 Y E A R S O F S T Y L E
E L L E D E C O R A T I O N
2 0 1 4 : C E L E B R A T I N G 2 5 Y E A R S O F S T Y L E
E L L E D E C O R A T I O N
Global power brand with 30 editions worldwide
ELLE Decoration redefines modern living; it combines coverage of design and decoration
with art, architecture, travel and entertaining
Bridges the gap between inspiration and information, features Design heroes, cultural icons
and tastemakers alongside the worlds most beautiful homes
Zeitgeist-leading, upmarket, modern and relevant
T H E B R A N D
M A R K E T S E G M E N T A T I O N
ELLE DecorationWallpaper
P R E M I U M C O N T E M P O R A R Y
House & GardenWorld of Interiors
A F F L U E N TT R A D I T I O N A L
Homes & GardensLiving Etc
P R A C T I C A LA S P I R A T I O N A L
D E M O G R A P H I C S
Total circulation 71, 371
Print: 65, 663 / Digital: 5, 708 We outsell Wallpaper and World of Interiors combined in the UK
Median age 40 House & Garden 52
Homes & Gardens 50 World of Interiors 46
Readership: 215,000 85% Affluent ABC1 Adults 44% Premium AB Adults
61% consumer / 39% trade 79% Female / 21% Male
Source: ABC July - December 2013 NRS April - March 2014
2 0 1 3 C I R C U L A T I O N
UK newstrade UK subscribers Overseas news and subs Other (bulks and frees)
30,757
ELLE Decoration World of Interiors Wallpaper
Source ABC July - December 2013
4,931
27,011
23,249
16,180
14,828
22,056
11,104
10,020
59,371
5,4484,884
30,757
A P R E M I U M A U D I E N C E
ELLE Decoration UK reaches a design-conscious, sophisticated and cosmopolitan audience
of tastemakers and opinion formers who are passionate about the way they live
Its readers are twice as likely as the national average to be ‘affluent achievers’ or; ‘rising in
prosperity’*; ELLE Decoration has 118,000 readers in these categories – a higher
number than Tatler, World of Interiors or Vanity Fair
79% female / 21% male
95,000 AB readership
A F F L U E N T A C H I E V E R S ; T A S T E M A K E R S ; S O P H I S T I C A T O R S
* AC OR N 2 01 3 – S A P OW E R F U L C ON S U M E R C L A S S I F IC AT ION T H AT S E G M E N T S T H E U K P OP U L AT ION . B Y A N A LY S I N G DE MO G R A P H IC DATA , S O C I A L FAC T OR S ,
P OP U L AT ION A N D C ON S U M E R B E H AV IOU R , I T P R OV I DE S P R E C I S E I N F OR M AT ION A N D A N U N DE R S TA N DI N G OF DI F F E R E N T T Y P E S OF P E OP L E .
C U L T U R E D & A F F L U E N T
ELLE Decoration readers are opinion forming, culturally engaged, high-worth individuals
H I G H G L O B A L A M O U N T O F C A P I T A L
264
37
68
92
22
12
3
113
290
L O W G L O B A L A M O U N T O F C A P I T A L
E C O N O M I C C A P I T A L D O M I N A N TC U L T U R A L C A P I T A L D O M I N A N T
Growing the brand organically, ELLE Decoration increases its circle of influence and expands its reach both online and through print. It is a champion of enduring design, timeless style, and the world’s most beautiful interiors. In 2014 it celebrates 25 years of excellence with a year-long series of special features,
reader offers, events and exclusive new content
2 0 1 4 / N O W
E L L E D E C O R A T I O N
E L L E D E C O R A T I O N
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Maxalto is a B&B italia Brand. ColleCtion Coordinated By antonio Citterio. www.Maxalto.itB&B ItalIa Store london, SW3 2aS - 250 Brompton road - t. 020 7591 8111 [email protected] agent: KeIth de la plaIn - t. +44 786 0419670 [email protected]
2 0 1 3 0 7 2 4 0 3 1 8 2 5 1 8 B _ B _ _ M A X A L T O _ _ - _ E L L - 1 2 0 1 3 - 0 7 - 2 4 T 1 5 : 1 8 : 3 8 + 0 1 : 0 0
2 0 1 3 0 4 1 2 0 5 5 1 2 7 5 1 M E R I D I A N I _ - _ E L L E _ D E - 1 2 0 1 3 - 0 4 - 1 2 T 1 7 : 5 2 : 3 3 + 0 1 : 0 0
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ELLE_DECO_Seperate pages:ELLE_DEC_Left_hand_page 15/10/13 10:33 Page 2
A S E L E C T I O N O F I T S F A S H I O N A N D L U X U R Y B R A N D A D V E R T I S E R S
2 0 1 2 1 0 1 7 0 4 5 6 4 9 5 6 F 1 2 . p d f P a g e 1 1 7 / 1 0 / 2 0 1 2 , 1 6 : 5 7 : 4 02 0 1 2 1 0 1 7 0 4 5 1 4 5 5 1 F 1 2 . p d f P a g e 1 1 7 / 1 0 / 2 0 1 2 , 1 6 : 5 3 : 0 1
Large sofa Ferruccio Laviani 505 system/ed.2011 Nicola Gallizia D.153.1 armchair Gio Ponti 45°/tavolino small tables Ron Gilad moltenidada.co.ukLondon Flagship Store 199 Shaftesbury Avenue, T 020 7631 2345 / Late night opening to 20.00 every ThursdayMolteni&C Agency T 01484 711788
Elle Decor UK_d LRG_013.indd 2-3 02/08/13 14.49
Large sofa Ferruccio Laviani 505 system/ed.2011 Nicola Gallizia D.153.1 armchair Gio Ponti 45°/tavolino small tables Ron Gilad moltenidada.co.ukLondon Flagship Store 199 Shaftesbury Avenue, T 020 7631 2345 / Late night opening to 20.00 every ThursdayMolteni&C Agency T 01484 711788
Elle Decor UK_d LRG_013.indd 2-3 02/08/13 14.49
E D I T O R I A L C A L E N D A R2 0 1 4
25-year Birthday Issue / London Design Festival / British Design Awards / Print and Pattern Book
Bedrooms / Lighting Report
Christmas / Entertaining
Travel
Peace and Detox/ Bathrooms
Luxury, Fashion Houses/ Kitchens
Renovation/ Decorating Special/ Print and Pattern Book
Outdoor Living
Space
Dining and Entertaining
Bathrooms
Kitchens
October 2014
November 2014
December 2014
January 2015
February 2015
March 2015
April 2015
May 2015
June 2015
July 2015
August 2015
September 2015
On Sale
Final Insert Delivery DateIssue
O C T O B E R - 1 4 1 2 - A U G - 1 4 2 0 - A U G - 1 4 0 3 - S E P - 1 4
N O V E M B E R - 1 4 1 7 - S E P - 1 4 1 7 - S E P - 1 4 0 8 - O C T - 1 4
D E C E M B E R - 1 4 1 5 - O C T - 1 4 2 2 - O C T - 1 4 0 5 - N O V - 1 4
J A N U A R Y - 1 5 1 2 - N O V - 1 4 1 7 - N O V - 1 4 0 3 - D E C - 1 4
F E B R U A R Y - 1 5 0 9 - D E C - 1 4 0 9 - D E C - 1 4 0 2 - J A N - 1 5
Final Ad Copy Deadline
D E A D L I N E SS C H E D U L E F O R 2 0 1 4 / 2 0 1 5
I F C D P S £ 3 1 , 7 1 0
1 S T D P S £ 2 2 , 8 9 0
2 N D D P S £ 2 0 , 7 9 0
1 S T 3 R D D P S £ 1 9 , 8 4 5
O B C £ 1 8 , 9 0 0
C O N T E N T S £ 1 2 , 3 9 0
W E L C O M E £ 1 1 , 7 6 0
M A S T H E A D £ 1 1 , 7 6 0
P A G E R O P £ 9 , 9 7 5
P A G E F H L H £ 1 0 , 5 0 0
P A G E F H R H £ 1 1 , 0 2 5
P A G E 1 S T 3 R D L H £ 1 1 , 0 2 5
P A G E 1 S T 3 R D R H £ 1 1 , 4 4 5
D P S R O P £ 1 8 , 3 7 5
1 ⁄ 2 P G £ 5 , 6 1 5
Special Positions
A D V E R T I S I N G R A T E S
Page Rates
E L L E D E C O R A T I O N C O U N T R Y
The worlds most beautiful country homes in a bi-annual bookazine. All of the unique style, escapism and inspiration that is ELLE Decoration
but in a rural setting.
T H E B R A N D
Classic and contemporary elements combine behind the traditionalfaçades of these impressive manor houses, which have been
respectfully restored and artfully updated
Heritage revivalUtilitarian Beauty - Inspired Architecture - Natural Charm - Heritage Revival - Fresh Thinking
D I S T R I B U T I O N
Beautifully presented with large 320 x 247 mm format and 100gsm thick matt paper
260 Page Bookazineon sale for 6 months
A luxury product priced at £10
Initial Print run of 35,000 copies via WH Smith and premium magazine retailers UK and internationally
Digital version on Apple News Stand
I N S I D E F R O N T C O V E R S P R E A D £ 8 , 5 0 0
F I R S T 1 0 % S P R E A D £ 7 , 0 0 0
T A B L E O F C O N T E N T S P A G E £ 4 , 5 0 0
M A S T H E A D / I N T R O / P R O L O G U E P A G E £ 4 , 0 0 0
R U N O F M A G A Z I N E P A G E £ 3 , 5 0 0
C L A S S I F I E D P A G E S £ 3 , 0 0 0
I B C £ 3 , 5 0 0
O B C £ 6 , 0 0 0
E L L E D E C O R A T I O N C O U N T R Y R A T E S
High Editorial to Advertising ratioOnly 20 Advertising pages - By invitation only
On SaleBooking DeadlineIssue
I S S U E 5 3 0 - S E P - 1 4 2 0 - O C T - 1 4 1 9 - N O V - 1 4
Final Ad Copy Deadline
E L L E D E C O R A T I O N C O U N T R Y D E A D L I N E SS C H E D U L E F O R 2 0 1 4
A D E D I C A T E D A U D I E N C E
R E A D E R S E V E R Y M O N T H
55%
17,000
P R I M A R Y R E A D E R S H I P
S U B S C R I B E R S E V E R Y M O N T H
( A H I G H E R P E R C E N T A G E T H A N T A T L E R , W O R L D O F I N T E R I O R S O R V A N I T Y F A I R )
5,708
71,371
D I G I T A L E D I T I O N C I R C U L A T I O N
C O M B I N E D P R I N T A N D D I G I T A L C I R C U L A T I O N
( 2 0 % U K ; 1 2 % U S A ; 6 8 % R E S T O F W O R L D )
( O U T S E L L S W A L L P A P E R * A N D W O R L D O F I N T E R I O R S C O M B I N E D I N U K )
23,000O V E R C O P I E S S O L D O V E R S E A S E V E R Y M O N T H
31,400
20,000
785,000F A C E B O O K F O L L O W E R S
T W I T T E R F O L L O W E R S
M O N T H L Y N E W S L E T T E R R E C I P I E N T S
E L L E D E C O R A T I O N . C O . U K ( R E L A U N C H E D J U L Y 2 0 1 4 )
206,000
( M O R E T H A N W O R L D O F I N T E R I O R S )