2014-2015

Started in 2004 by Delmarva Broadcasting Company – home to 12 radio stations in the Delmarva peninsula – in response to a rash of teen fatalities. Some of which hit close to home.

Debuted in 16 Delaware high schools in the 2005-2006 academic year.

Designed to work hand in hand with Driver Ed, Highway Safety and parents to create safer, smarter drivers.

SmartDrive History

Our Mission Statement

To reduce loss of life and property in senseless motor vehicle crashes through

intensive and interactive defensive driving skill development.

Julian H. “Pete” Booker◦ CEO and President, Delmarva Broadcasting Company

Susan Booker - Former Campus Minister, Ursuline Academy The Honorable Jane Brady

◦ Judge, Delaware Court System, former Delaware Attorney General

Tina Barksdale, PhD. ◦ Assistant Vice President, Alumni & Student Affairs, Wilmington

University Labarre Everett - KeHD Distributors Maria Mockbee - Bancroft Construction Jesse Reeves – Impact Search Sally Voltz, Treasurer – Delmarva Broadcasting Company Jeff Weaver – Former Chief Accident Reconstructionist,

Delaware State Police

Board of Directors

Karen Versuk, MBA – Executive Director◦ Karen.versuk@smartdriveusa.org ◦ 302-463-6543 or 888-553-6543

Karen Dickens – Program Associate◦ Karen.dickens@smartdriveusa.org◦ 302-547-2187

Kerry Busby – Program Assistant◦ Kerry.busby@smartdriveusa.org◦ 484-643-0838

Dave Carman – Lead Skills Trainer◦ rivercarmans@earthlink.net◦ 302-300-6989

Jaizel Cespedes – Intern◦ Jaizel_cespedes@yahoo.com

Staff

What is SmartDrive?A foundation which offers programs focusing on decisions and their consequences designed to raise awareness and educate young drivers to help reduce injury, death and property damage caused by auto vehicle crashes.

• SmartDrive Defensive Driving Online Course

• SmartSkills Hands On Course• SmartDrive PROMise• Distraction and Reaction • Call 4 Back Up• DWI – Driving With Intelligence

Assembly Program• SmartDrive U• Girl Scout Car Care Badge• SmartDrive Seatbelt Challenge

Seatbelt Checks• Pre-Prom Awareness Raising Events

128 High Schools◦ Nearly all of Delaware’s schools◦ 30% of Maryland’s high schools◦ Emergent program serving 14 high schools in Delaware,

Chester, and Lancaster Counties in Pennsylvania Wilmington University (SmartDriveU.org) 9,401 students in the classic program in 2013-2014 14,351 students in the Distraction program 2012-

2014 474 students in Skills program in 2012-2014 12,000 reached by assemblies 30,000 parents reached annually 181 events in 2013-2014

Statistics

SmartDrive is EVERYWHERE!

A. I. DuPont High School Appoquinimink Archmere Academy Brandywine High School Cab Calloway School of the

Arts Caesar Rodney High School Cape Henlopen High School Caravel Academy Charter School of Wilmington Christiana High School Concord High School Conrad Schools of Science Delaware Military Academy Delaware School for the Deaf Delcastle Technical High School Delmar High School Delmarva Christian High School Dickinson High School Dover High School Glasgow High School Hodgson Technical High School Howard Vocational Technical

High School Indian River High School Laurel High School Bel Air High School Cambridge South Dorchester

High School Chestertown Christian

Academy Easton High School Kent County High School Kent Island High School North Dorchester High School Queen Anne's High School St. Michaels High School Wicomico High School Wye River Upper School

McKean High School

Middletown High School

Milford Senior High School

Mount Pleasant High School

Newark High School

Padua Academy

Pencader Charter High School

Polytech Vocational High School

Salesianum School

Sanford School

Seaford Senior High School

Smyrna High School

St. Elizabeth's High School

St. Mark's High School

Sussex Central High School

Sussex Vocational Technical High School

Tatnall School

The Community and Central School

Ursuline Academy

William Penn High School

Wilmington Christian

Woodbridge High School

Bishop Shanahan High School

Delaware County Technical College High School

Garnet Valley High School

Kennett High School

Octorara High School

Oxford Area High School

Unionville High School

Villa Maria Academy High School

List Incomplete

SmartDrive is EVERYWHERE!

SmartDrive Classic Growth

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

2013-2014

4171600

2500 32004200

5267 58957337

9401

Active SmartDrive Participants

A free, online certified defensive driving course offered in Delaware, Maryland and Pennsylvania through schools and community partners features videos, games, and Q & A. Designed to complement -- not replace --driver education and parent training.

Three mandatory main modules ◦ The Perfect 10 to a Perfect Ride◦ The 4 A’s: Alcohol, Awareness, Aggression and Accidents ◦ Mastering the Driving Challenge

Bonus modules addressing DUI, speeding, seatbelts, distracted driving, drowsy driving, aggression, pedestrian, and motorcycle safety

Incentivized ◦ Insurance discount (Delaware drivers, Pa and Md at carrier

discretion)◦ SmartDrive College scholarship $4,000 (one per region)◦ One winner per school

SmartDrive Classic Program

A natural progression of SmartDrive is SmartSkills added 2011-2012.

The “hands on” component taught by driving professionals such as police officers, SmartSkills teaches young drivers collision avoidance, parallel parking, and skid control.

SmartSkills “completes us”.

• PROMise video• Peer to peer PSAs• Bi-lingual!!• Location partners

• Dover Speedway• Indian River HS• Red Clay Schools

• Sponsors• Delmarva

Broadcasting• DOI• OHS• State Farm• Wilmington Flower

Market• Sky Zone• DuPont

Accomplishments

Collaborative Partners Using SmartDrive Year Round

◦ Boys & Girls Clubs ◦ Civil Air Patrol

◦ Delaware State Police◦ The Garage Youth Center

◦ Girl Scouts of Chesapeake Bay Car Care Badge

◦ National Guard Young Volunteers◦ Upward Bound

Summer Program

Programming expansion Girl Scouts Car Care Badge

◦ 9-12 grade Scouts

Call 4 Back Up ◦ Skills clinic focusing on backing

up techniques and safety

4 Girls Only ◦ SmartSkills for girls taught by women instructors

Skills After School Clinix Parallel Parking Backing Up Collision Avoidance Vehicle Awareness

SmartDrive B 4 I Drive Middle school pre-driving awareness

program addressing topics such as bike safety, passenger safety, pedestrian

safety, ATVs, and stranger danger.

Originally funded through a grant from the Delaware Office of Highway Safety, now also a SKILLS program

Featuring a video “Driven to Distraction II” courtesy of the DuPont Company

Hands on program highlighting the dangers of impaired driving

Watch our PSAhttp://www.smartdriveusa.org/distraction.php

Distraction and Reaction Program

Prom and Graduation programs• Drive Smart Don’t Break Your Mama’s Heart

• A Valentine’s event in which students sign and wear red hearts pledging to “Drive Smart”

• DWI – Driving with Intelligence• Forty minute assembly/workshop including law

enforcement presentation and hands on activity. DWI addresses timely issues such as DUI, speeding, distracted driving, and drowsy driving.

• Pre-prom Assemblies • Customized for each school’s unique needs

• SmartDrive PROMise• Students sign the PROMise to drive safely, wear

seatbelts, never drive impaired or distracted during Prom and Graduation.

• Schools with the highest percentage of responses win Prom or After Prom money

Measures of Effectiveness• Quantitative

• Numbers - Steady increases in schools, students, parents

• Driver’s License Tracking• Pre- and Post-Testing• Surveys

• Qualitative• Demand for service and new programming

• mentoring, partnering, student involvement• Anecdotal evidence

SmartDrive’s programs are provided to our schools and community organizations AT NO COST.

We ask for two things: ◦ An in-school or organizational contact◦ Access to your students and parents

We use Open Houses, sporting events, assemblies, classes, events and even lunchtime or club meetings to get the word out on our programs. Our goal is to fit in to your day seamlessly.

Call 888-553-6543 toll-free or email karen.versuk@smartdriveusa.org or karen.dickens@smartdriveusa.org

How can you get involved?

Title Sponsors:◦ Delmarva

Broadcasting Company

◦ State Farm Insurance Sponsors:

◦ Wilmington University◦ Delmarva Power◦ The DuPont Company◦ The Longwood Foundation◦ Delaware Department of

Insurance◦ Wilmington Flower Market

◦ The Welfare Foundation◦ Delaware Office of

Highway Safety◦ Delaware Today◦ Accurate Optical ◦ Four Acres Trailers◦ Delaware Community

Foundation◦ Sky Zone

Become a sponsor….

Combined with other safety programs and the effective implementation of Delaware’s Graduated Driver’s License program, SmartDrive has been a proud contributor to the 70% reduction in teen driving fatalities in the state of Delaware. *

*Delaware State Police Statistics, 2011.

Thank you for your support!