2014-15 RP Campaign

What is a contact??• Letter or Email• Phone Call• Website or Newsletter• Person to person• Any others???

What is the difference??

What is the difference??It is about effectiveness and building relationships

Personalized Letter/EmailNot a form letter/mass email

What do you think opening and click through rates on emails are?

Tie in recent personal scenarioGood to see you last night at the Chapter meeting…..I want to let you know of a great opportunity to help benefit our industry.How are the kids…..Did you know ASHRAE Research makes the world a better place for them to grow up.Did you see the game last night…..Did you know ASHRAE research makes will make it more comfortable to watch the Patriots win the Superbowl this year.

Chapter Newsletter/Web pageNot a place to solicit for campaignUse to Thank donors with recognitionGood to keep a running track of the campaign Recognition of donors

Roll through slides of donors to the current campaign is effective

$Xxxx Raised in Region ? in 2013-14That means $Xx.xx “back” in research!

Donor Recognition

Research Dollars go where?

Main ASHRAE RP Pagewww.ashrae.org/rpResearch InformationDirect Link to Online Giving

Contribute Onlinewww.ashrae.org/contribute

Main Audience: General Member

Personal Phone CallsCalling with only donation on the mindCalling when you are uncomfortable asking

Thank donors for previous giftsIf person is unknown

Review 10 year history. Thank you for last years $150 gift. I noticed you have given consistently for the last 10 years

Opportunity to speak to donors one-on-one.

Great way to renew donor support.

Request Calling Kits for each member of your Volunteer Committee from Headquarters.

Your Officers, Board, and past RP Chairs are good VC Members

http://www.youtube.com/watch?v=_Zs7mSHrDKA

Speaking to donors one-on-one face to face is the most effective way to convince a donor to give.