THE DUNNICAN ADVANTAGE

A TRACK RECORD OF EXPERIENCE

COLDWELL BANKER APEX, REALTORS

◦ 8 offices with 365 sales associates

◦ 2nd largest Coldwell Banker affiliate in Texas

◦ Assisted nearly 8000 sellers/buyers in 2010/2011

◦ Top 100 broker in US- Real Trends Survey

◦ One of largest women owned businesses in DFW

◦ One of the highest # of sales per agent of top firms in Dallas- NAR,DMN

◦ Top 10 CB Affiliates in US

GLOBAL RESOURCES

o Potential purchasers can come from anywhere around

the globe

o 100,000 Coldwell Banker associates in 47 countries that share

leads around the world

o Member of the largest relocation network in the world, Cartus.

Representing such companies as Microsoft, Raytheon, Exxon-

Mobil with over 1250 corporate companies as well as affinity

companies such as USAA

COLDWELL BANKER APEX, REALTORS

A TRACK RECORD OF RESULTS – CINDY & CORY DUNNICAN

DUNNICAN ADVANTAGE: EXPERIENCE

◦ Ranked # 4 Team in a company of over 360 agents.

◦ 15+ years of local market experience

◦ Selling approximately $15-$18 Million in real estate each year

◦ Nationally Recognized by Realtor.com for Online Marketing Excellence

◦ 70% of our business comes from past clients and referrals

◦ Personal service

DUNNICAN ADVANTAGE: EXPERIENCE

o List Price vs. Sales Price ratio is 98%.

-Market average - 97%

o Average Days on the Market – 38 Days

o In 2012 We Listed 39 Homes For Sale

o Only 1 Home Expired in 2012

A TRACK RECORD OF RESULTS – CINDY & CORY DUNNICAN

WE KNOW WATERVIEW

o Since 1999, Cindy & Cory have lived, worked and played in Waterview.

o Over 150 Waterview homes Sold

o We have a vested interest in keeping our property values up

o We know how to “sell” the neighborhood and the Waterview amenities

WATERVIEW SPECIALISTS

Market Value and Pricing

o Comparative Market Analysis helps

to determine the highest and best price

at which a property will most

successfully compete in the local real

estate market

Historical Sales Data

Competition Study

Market Saturation

Market Absorption Rates

DUNNICAN ADVANTAGE MARKETING

The most important aspect of selling a home in today’s real estate market is determining

the highest and best (most competitive) list price for the property.

If the home is priced too high, buyers will choose not to look at the home or wait until the

price is lowered to a more competitive range.

You Risk:

• Losing money due to extended time on the market

• Losing buyers who choose to purchase other properties that are priced more

competitively.

When your home is priced right and ready to show, you open your home up to a greater

number of potential buyers.

Our Goal:

• Price your home at the highest and best price as indicated by the local market.

• Hit the market as a “HOT” property with perceived value in the eyes of the buyers

actively searching for homes

Market Value and Pricing

DUNNICAN ADVANTAGE MARKETING

The Property Appeals To:

15% Over

Market Value

10% Over

Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under

Market Value

Market Value and Pricing

DUNNICAN ADVANTAGE MARKETING

Where The Buyers Go…

DUNNICAN ADVANTAGE MARKETING

Source: The 2010 National Association of Realtors® Profile of Home Buyers and Sellers.

o Listing Syndication is the

most powerful internet

marketing tool available in

today’s market.

o The Dunnican Marketing

AdVantage syndicates your

home to over 50 websites,

ensuring that wherever

buyers search, your home is

there.

DUNNICAN ADVANTAGE MARKETING

Online Marketing

o State of the art real estate websites targeted specifically to the

Rowlett market area.

o 1st Page Google Search results for key Rowlett search terms

o Over 500 unique visitors per month

o IDX Search Technology

Your home featured on

MyNewHomeNow.com

DUNNICAN ADVANTAGE MARKETING

Online Marketing

Your Home Showcased on

Realtor.com

o Dunnican Team listings are featured on Realtor.com using Showcase listing

enhancements.

o Your home will be more visible to buyers with up to 25 jumbo photos, virtual tours,

video tour and marketing headlines to show off the best features of your home.

o In 2010 Cindy Dunnican received the Realtor.com award for Online Marketing

Excellence.

rr

DUNNICAN ADVANTAGE MARKETING

Online Marketing

Premium Placement and Positioning

On Top Real Estate Search Sites

DUNNICAN ADVANTAGE MARKETING

Online Marketing

www.YourAddress.com

A property specific website

with a custom domain.

o Virtual Tour

o Video Highlights

Tour

o Photo Slideshow

o Mobile Website

o Text For Info

Response

o Active Mapping

o School &

Community

Information

DUNNICAN ADVANTAGE MARKETING

A Website That’s All About Your Home…

Online Marketing

Coldwell Banker’s On Location o Allows buyers to search for videos

by map

o Over 1 million visits milestone mark

recently achieved!

o # 2 Channel visited behind Nike

DUNNICAN ADVANTAGE MARKETING

YouTube Video Highlights Tour

Online Marketing

DUNNICAN ADVANTAGE MARKETING

Virtual Tour On All Sites

Social Media Networking

Online Marketing

ColdwellBanker.com o #1 National Brokerage Site (Neilson)

o 1st Broker to offer National MLS

o Tablet & Handheld compatible

o Personal Retriever

o Over 85,000 unique visitors/month

o LeadRouter Rapid Response

Online Marketing

DUNNICAN ADVANTAGE MARKETING

Email & Direct Mail Marketing

DUNNICAN ADVANTAGE MARKETING

Direct Mail Postcards

-Surrounding Homes

Targeted & Mass Email Blasts

-Agent Community

Email Marketing, Direct Mail Marketing & Graphics

DUNNICAN ADVANTAGE MARKETING

Full Color Graphics

-In Home & To Your Neighbors

Black & White Graphics

-At The Sign

Text Response System

Client inquires about

your property from

sign or number used in

other marketing venues We are notified by cell

phone within minutes

of inquiry.

Statistically, the first to the

customer has the best

chance to close the sale.

Prospective Buyer receives instant

access to information and photos

via text

Our proprietary Lead Management tools let our team answer every lead quickly and

professionally

Signage & Lead Response

DUNNICAN ADVANTAGE MARKETING

Almost 75% of a buyer’s

first impressions of a

homes’ interior are

controllable

Cindy & Cory understand the importance property merchandising plays in ensuring a profitable and timely sale. Both Cindy & Cory are highly skilled in home enhancement and staging, making their homes stand out in the minds of

both the buyer and the real estate community.

Staging & Presentation

DUNNICAN ADVANTAGE MARKETING

Professional Stager

Professional Photographer

“hard work and dedication”

“they went out of their way”

“superior quality real estate service”

“We’re proud to be their clients”

“they made us feel like we were their only client”

“professional and personal service”

“creative”

“couldn’t ask for better”

“knowledge and professionalism made it easy”

“fantastic job marketing our home during a very trying market”

Cory and Cindy have a history of outstanding

service. Just ask their past clients. With comments

like these, it’s no wonder that 60-70% of Cindy &

Cory’s business comes from past clients and personal

referrals.

“genuine pleasure to work with”

What Our Clients Have To Say…

DUNNICAN ADVANTAGE SERVICE

o Showing Feedback is one of the best tools we have

o Feedback is obtained on approximately 75% of Showings

o Every showing agent receives the following:

3 phone calls

4 Showing Service emails

1 email containing interior and exterior photos

o You will receive an email as soon as feedback is obtained from the showing

agent

Showing Feedback

DUNNICAN ADVANTAGE SERVICE

o You will receive an email and/or phone call every 7-10 days from a member

of the Dunnican Team.

o Bi-Weekly market updates with new listings, homes sold, and any other

market changes

o Easy to Locate by phone, text and email

o Business Hours:

Monday – Saturday 8am – 7pm

Sundays by Appointment Only

Communication

DUNNICAN ADVANTAGE SERVICE

Cindy & Cory Take The Risk

Out Of Listing Your Home

With An Agent

Cancel Your Listing

At Anytime

Cindy & Cory Dunnican are so confident in the

services they provide to their clients that they

offer their

EASY EXIT LISTING AGREEMENT®

to every seller they represent.

Easy Exit Listing

DUNNICAN ADVANTAGE RESULTS

We’re Ready To Go To Work For You…

Cindy & Cory Dunnican

972-679-1789

Coldwell Banker Apex, Realtors

www.MyNewHomeNow.com

We Can Sell Your Home Too…

DUNNICAN ADVANTAGE RESULTS