Embed Size (px)
Citation preview
THE JOURNAL FOR PHARMACISTS’ EDUCATION
2013 2222013 013 Media Planning Guide
Mission/Vision 2 Statement
Editorial 3
The 2013 4 Editorial Calendar
Supplements 5
National 6 Edition Rates
Health Systems 7 Edition Rates
Oncology/Hematology 7 Supplement Rates
Circulation 8 Information
2013 Discount 9 Programs
E-opportunities 10 • e-Connect Flash • Case Study Challenge • Weekly News Update • PharmQD
E-opportunities 11 • uspharmacist.com • e-Connect Newsletter
Additional 12 Advertising Information
Closing Dates/ 13 Subscription Information
ROB Ad 14 Specifications
Furnished Insert 15 Specifications
Contact 16 Information
2
Mission / Vision Statement
U.S. PharmaciSt is committed to providing pharmacists with the highest quality clinical information. Our journal and programs, in both print and electronic formats, will continue to deliver “need to know” information, relevant to the clinical aspects of today’s pharmacy practice, with the goal of improving patient care.
Harold E. Cohen, RPhSenior Vice President Publisher, U.S. PharmaciSt
3
Origin of EditorialOf the articles published in U.S. PharmaciSt, 90% are solicited and 10% are unsolicited. All manuscripts submitted are blind peer reviewed by pharmacists with expertise in the subject of the article.
Editorial Advisory BoardThe Editorial Advisory Board consists of pharmacists in a variety of practice settings, including community, consultant, and health-system pharmacy, as well as pharmacy leaders in academia, industry, and national associations. The Board contributes knowledge of cutting-edge advances to the profession via U.S. PharmaciSt.
U.S. PharmaciSt Provides Pertinent Editorial to Pharmacy Practitioners• Accredited Continuing Education • FDA Fast Facts
• Consult Your Pharmacist • Clinical News Digest
• Pharmacy Law • TrendWatch
• Product News • TechRx
• Patient Teaching Aids • Contemporary Compounding
• Generic Trends • Senior Care
• What’s News • Diagnostic Spotlight
The Health Systems Edition also periodically contains an In-Service Primer, as well as Cancer News and AIDS News.
Average Ad/Editorial RatioNational Edition 45% / 55%
Health Systems Edition 45% / 55%
Oncology/Hematology Supplement 40% / 60%
Pharmacy & Technology Supplement 40% / 60%
Diabetes Supplement 40% / 60%
Generic Drug Review Supplement 40% / 60%
4
2013 Editorial CalendarMonth Editorial Focus Month Editorial FocusJanuary NeurologicDiseases July RespiratoryDiseasesFebruary CardiovascularDiseases August Urology/NephrologyMarch PainManagement September Women’sHealthApril InfectiousDiseases October NewDrugsMay Pediatric&AdolescentHealth November MentalHealthJune Dermatology December GastroenterologicDiseases
Oncology/Hematology SupplementJanuary March May July September November
Generic SupplementJune
Pharmacy & TechnologyAugust
Diabetes SupplementOctober
2013 Bonus DistributionIssueJanuary GPhAAnnualMeeting Orlando February20-22
February APhAAnnualMeeting LosAngeles March1-4
April NACDSAnnualMeeting PalmBeach April20-23
July NACDSTotalStoreExpo LasVegas August10-13
September NCPAAnnualConvention Orlando October12-16
November ASHPMid-YearMeeting Orlando December8-12
5
Special Supplements
* Health Systems rates apply.† Consult your sales representative.‡ National rates apply.
National EditionNational Edition
U.S. PharmacistHealthSystemsEditionismailedmonthlytoapproximately38,000practicingpharmacistscomprisinghospitaldirectors,staffandclinicalpharmacists,HMOchiefpharmacists,andconsultantpharmacists.Thispeer-reviewedpublicationprovidespharmacistswithfeaturesanddepartmentsthataddressthepharmacyneedsforacutepatientcare,long-termpatientcare,andoutpatientpharmacycare.
Health Systems Edition
TheNationalEditionofU.S. Pharmacistismailedmonthlytopharmacistsinallpracticesettings:retail(independentandchain),hospital,HMO,clinical,andconsultantpharmacists.The138,000circulationalsoincludeshealthcare
buyersatchainheadquartersanddrugwholesalers.
Generic Drug Review–June†Polybaggedandmailedto128,000practicingpharmacists.PublishedinJune,theGenericDrugReviewSupplementprovideseditorialopportunitiesthatallowyourcompanytospotlight:•Reputationandhistory•Managementteamandphilosophy•Capabilitiesandcurrentdirections
Pharmacy & Technology–August†Polybaggedandmailedto128,000practicingpharmacists.U.S.Pharmacist’snewsupplementexploresthelatesttrendsinpharmacytechnology,afast-growingareainwhichstakeholdersseektodeliverbetterhealthcaretopatientswhilewrestlingwithregulatoryissues,returnoninvestment,andchallengingprivacy/securityconcerns.Potentialeditorialcoverageareasinclude:•Mobiletechnologiesforhometelehealth,
includingiPhoneandiPadapplications,andotherWeb-basedinnovations
•MedicationTherapyManagement(MTM)technologiesandopportunitiesforenhancedpharmacistinvolvement
•Standardsforcommunicatingmedicalinformationrelatedtopatients’electronichealthrecords,includingHL7
•Theroleoftechnologyincurbingprescriptiondrugabuse,includingriskevaluationandmitigationstrategies(REMS)
Oncology/Hematology– January, March, May, July, September, November*TheU.S. PharmacistOncology/HematologySupplementismailed6timesayear–January,March,May,July,September,November–tohospital,consultant,clinical,andHMOpharmacists.Thisisapeer-reviewedclinicalpublicationthataddressespharmacycareforoncologyandhematologypatients.Continuingeducationsponsorshipsareavailableforthisspecializedpublication.
Diabetes–October‡Polybaggedandmailedto128,000practicingpharmacists.AccordingtotheAmericanDiabetesAssociation,thereareapproximately20.8millionpeopleintheU.S.,orabout7%ofthepopulation,whohavediabetes.Nearlyone-thirdofthatpopulationisstillundiagnosed.Advancesinthetreatmentofdiabetesareconstantlybeingdiscovered,whichrequirespharmaciststobeupdatedinitstreatment.ThisspecialsupplementtoU.S. Pharmacistprovidespharmacistswiththenecessaryinformationtostaycurrentondiabetesanditstreatment.
U.S. Pharmacistapproximatelydirectors,consultantpharmacistsneedspharmacy
Health Systems EditionHealth Systems Edition
buyers
6
National Edition
Thepeer-reviewedarticlesfocusonprovidingpracticalinformationformanagingpatients’drugtherapies,
initiatingpreventivecare,andimprovingtreatmentoutcomes.FeaturesanddepartmentsaddressRxandOTC
products,alternativeandcomplementarytherapies,andhomecareproducts
suchastestkitsandmonitors.
ContinuingEducationisfeaturedineveryissue.
National Edition2013 Run of Book Rates*
Frequency 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1Time 11,015 8,075 6,125 4,180 3,250 2,170 3Time 10,740 7,885 5,965 4,070 3,205 2,120 6Time 10,465 7,680 5,815 3,975 3,165 2,060 12Time 9,915 7,270 5,485 3,785 3,120 2,000 24Time 8,970 6,575 5,010 3,465 2,665 1,845 36Time 8,800 6,450 4,880 3,320 2,600 1,805 48Time 8,700 6,385 4,800 3,290 2,575 1,780 60Time 8,650 6,350 4,770 3,260 2,535 1,755 72Time 8,345 6,175 4,670 3,180 2,470 1,720 84Time 8,200 6,040 4,615 3,155 2,430 1,710 96Time 8,120 6,020 4,530 3,120 2,390 1,695
Color4Color $3,3302ColorStandard $1,3102ColorMatched $1,5504Color+Metallic $4,5355Color $4,1306Color $4,315
*DemographicandGeographicSplitRunsareavailable.Pleasecontactyouradvertisingrepresentative.
National Edition2013 Insert Rates (Furnished Insert Rates Only)
Frequency 2 Page 4 Page 6 Page 8 Page 1Time 21,255 43,340 n/a n/a 3Time 20,980 42,135 n/a n/a 6Time 20,085 40,695 49,045 64,090 12Time 18,730 36,630 44,940 58,740 24Time 17,005 33,845 40,835 52,550 36Time 16,545 32,795 39,735 51,250 48Time 16,160 31,890 38,800 50,695 60Time 15,955 31,440 37,210 48,955 72Time 15,470 30,290 36,460 47,775 84Time 15,250 29,620 35,705 47,045 96Time 15,090 28,570 35,095 46,305
7
Health Systems Edition • Oncology/Hematology
Health Systems Edition • Oncology/Hematology2013 Run of Book Rates
Frequency 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1Time 3,640 2,680 2,215 1,485 1,235 955 3Time 3,545 2,600 2,160 1,440 1,210 935 6Time 3,445 2,575 2,095 1,410 1,170 920 12Time 3,290 2,435 2,000 1,395 1,125 795 24Time 3,095 2,270 1,970 1,305 1,035 760 36Time 2,835 2,130 1,780 1,210 975 700 48Time 2,780 2,080 1,720 1,180 925 660 60Time 2,740 2,025 1,635 1,170 895 620 72Time 2,690 2,010 1,605 1,155 890 615 84Time 2,680 2,000 1,580 1,150 880 610 96Time 2,665 1,980 1,555 1,145 865 595
Health Systems Edition • Oncology/Hematology2013 Insert Rates (Furnished Insert Rates Only)
Frequency 2 Page 4 Page 6 Page 8 Page 1Time 7,305 14,560 n/a n/a 3Time 7,085 13,955 n/a n/a 6Time 6,880 13,365 16,810 21,340 12Time 6,575 12,840 15,850 20,115 24Time 6,180 12,180 14,975 19,015 36Time 5,670 11,225 13,755 17,460 48Time 5,560 10,970 13,440 17,065 60Time 5,485 10,745 13,140 19,700 72Time 5,380 10,545 12,935 16,430 84Time 5,355 10,425 12,755 16,200 96Time 5,330 10,325 12,640 16,030
Color4Color $2,5002ColorStandard $9752ColorMatched $1,1054Color+Metallic $3,6955Color $2,9206Color $3,080
8
Circulation Information
Retail Store Headquarters 3%
HMO 1%
Consultant Pharmacy Business 1%
Source: BPA Worldwide, June 2012
U.S. PharmacistBusiness/Occupational Breakout of Circulation
June 2012
Health System 27%
Health System 27%
Health System 27%
Independent24%
Chain44%
Outstanding Readership in the Pharmacy Market
100%directrequestcirculation.100%directrequestfromindividualpharmacistsand0%fromrecipient’scompany.82%ofthelistisqualifiedwithinoneyear.18%isqualifiedwithintwoyears.100%ofthecopiesaremailedbynameandtitleand/orfunction.Mailedtopharmacistsin50statesinthefollowingpracticesettings:• Independentretailandchainstorepharmacies
operatingprescriptiondepartments• Healthsystemspharmacies• Nursinghomepharmacies• Departmentstoresanddiscountstores
operatingprescriptionpharmacies• Supermarketsoperatingprescriptionpharmacies• Drugpurchasingheadquarters,includingdiscountstoresandsupermarkets• Drugwholesalers,colleges,associations,government,pharmacystudents,
HMOs,manufacturers,andothersalliedtothefield
2013 circulation is approximately 138,000SeeourlatestBPAStatementforexactcirculationinformation.
Projected Average Issue Readers 2012 Kantar Study (Focus Model)• 1stTotalPharmacy• 1stTotalHealthSystems• 1stHMO/PPO/PBMManagers• 1stPractice10yearsormore
Projected Average Page Exposures 2012 Kantar Study (Focus Model)• 1stTotalPharmacy• 1stHMO/PPO/PBMManagers• 1stPractice10yearsormore
Total Readers 2012 Kantar Study (Media-Chek Model)• 1stTotalPharmacy• 1stTotalRetailPharmacy• 1stTotalChain• 1stTotalIndependent• 1stTotalHealthSystems
9
2013 Discount Programs, Corporate Discount Programs
New Product Introduction Program* ProvidesmultipleexposuresinU.S. PharmacistNationalorHealthSystemsEdition: Frontcover Tableofcontentspage NewproductadindexProvideuswithyournewproductpressreleaseforawrite-upinourProductNewssection.
PLUS Free AdAdvertiseinthreeconsecutivemonthsintheNationalorHealthSystemsEditionandthefourthmonthisfree(thefreeadcannotbelargerthanthepriorads).Alternatively,withafirmcommitmentoffourconsecutivenewproductads,youcandeduct25%offeachofthefirstfourconsecutiveads.
Established Product Program*Advertiseasingleproductineightconsecutivemonthsandreceivetheninthmonthinsertionfree(thefreeadunitcannotbelargerthanthepriorad).
Prescribing Information (PI) Page DiscountRun3ormoreprescribinginformationpageswithyouradandgeta50%discountoffblack&whiterateperpagestartingwithpage3ofthePI.
Same-Product Discount*TwoormoreadsforthesameproductinthesamemonthinanytwoormoreU.S. Pharmacist editionsearns25%offeachad.
Identical Ad Discount*Twoormoreidenticaladsplacedinthesamemonthinthesameeditionearns50%offthesecondandsubsequentidenticalads.
Special Discounts*Nonprofitinstitutions,governmentagencies,pharmacysocieties,andpublishersareeligiblefora25%discountofftheearnedgrossrate.
Corporate Discount Program* Thisprogramisbasedon2012activityintheU.S. Pharmacist NationalandHealthSystemseditionsandsupplements.
Advertiserswhoaccrueda:
12timesfrequencyin2012candeduct2%fromtheir2013earnedrate.
24timesfrequencyin2012candeduct3%fromtheir2013earnedrate.
36timesfrequencyin2012candeduct4%fromtheir2013earnedrate.
48timesfrequencyin2012candeduct5%fromtheir2013earnedrate.
60timesfrequencyin2012candeduct8%fromtheir2013earnedrate.
72timesandhigherfrequencyin2012candeduct10%fromtheir2013earnedrate.
*Onlyonediscountisapplicabletoanyoneinsertion(nocombineddiscounts).
10
e-opportunities
U.S. PharmaciSt e-CONNECT FLASHHighly Targeted Communications: TheU.S. Pharmaciste-CONNECTFLASHoffersadvertisersahighlyeffectivewaytocustomdelivertheirmessagetoanaudienceofmorethan205,000qualifiedrequesters.
e-CONNECTFLASHfeaturescallstoaction,suchas“Clickhere,”topromptpharmaciststovisitsponsors’Websites—furtherincreasingmessageexposure.Inaddition,sponsorsbenefitfromtheirassociationwiththetrustandrecognitioninherentintheU.S. Pharmacistbrand.
24-Hour Turnaround • Great Open Rates • Metrics AvailableCost: • $9,000forfirstFLASH • $8,000forsecondFLASH • MultipleFLASHes–Consultyoursalesrepresentative
e-CONNECT FLASH specs: HTMLfilespreferred.WealsoacceptPDFfiles.
PharmQD® A Social Network for Pharmacy Professionals
U.S. PharmaciSt Case Study ChallengeU.S.Pharmacist’sCaseStudyChallengee-newsletter,e-mailedtotheentireU.S.Pharmacistlist,challengespharmaciststoanalyzeinterestingcasestudiesandsubmittheirownsolutions.Inafollow-upresultse-mail,theymightseetheirrecommendationsalongwiththecasestudyauthor’sowntake.Writtenbymanyofthesameauthorsresponsibleforthequality,peer-reviewedarticlesthatappearintheprintandonlineversionsofU.S.Pharmacist—theindustry’snumber-onereadjournal—thecasestudiesofferauniqueforumforpharmaciststobothlendtheirexpertiseandlearnfromcolleagues!Consultyoursalesrepresentativeforpricing.
U.S. PharmaciSt Weekly News UpdateReaderscanstayabreastofimportantdevelopmentsaffectingpharmacistswithU.S.Pharmacist’sWeeklyNewsUpdate,akeysourceforkeepingcurrentinanever-changingenvironmentthatise-mailedtotheentireU.S.Pharmacistlist.Theupdatefeaturesin-depth,authoritativeanalysisofclinicalandregulatorynewsaswellaslinkstobackgroundarticlesthatenablereaderstoquicklygaininsightintokeytrendsfromtheindustry’snumber-onereadjournal.Consultyoursalesrepresentativeforpricing.
ThemissionofPharmQD(www.pharmQD.com)istocreateanonlinepharmacycommunitywherememberscannetworksociallyandprofessionallytoachievetheirindividualgoalsandpromoteadvancesinthepharmacysetting.
Toaccomplishourmission,PharmQDoffersmemberscurrentlistingsofprofessionalopportunitiesandcontinuingeducation(CE)programs.Pharmacynews,commentary,blogs,andcommentpostingshelpmembersstayuptodateonprofessionalandsocialissues.
CLICK HERE for e-Connect Flash Program Guidelines: http://www.uspharmacist.com/eblast_program_guidelines/
A Social Network for Pharmacy Professionals
the
11
• Monthlyelectronicnewslettertopharmacistsprovidingneed-to-knowinformation.
• Informationisuniqueincontentandformattothatofthejournal.• Advanceddesignandeasy-to-readformat.• Largestvalidatedprofessionalpharmacye-mailcirculationintheindustry.• Over 205,000 qualified requesters have given
“Affirmative Consent”* to receive. *AFFIRMATIVECONSENT:TheSenateCommerceCommitteeReportforthe
CAN-SPAMActindicatesthat“affirmativeconsent”requiressomeactivechoiceorselectionbytherecipient.Remainingpassive,suchasnotuncheckingaprecheckedboxorotherdefaultWebform,isnotsufficient.Source:CommerceCommitteeReport,CAN-SPAMActof2003.
e-opportunities
e-CONNECT Newsletter Specs:AllfilesmustbeGIForJPEG.Center Column–Standard Horizontal Banner:468pixelswidex60pixelshighSide Columns–Standard Vertical Banner:120pixelsx600pixelsWe can also accommodate small banners on sides: 120pixelsx240pixelsor120pixelsx90pixels
U.S. PharmaciSt Web Site www.uspharmacist.comU.S. Pharmacist’sWebsiteprovidespharmacistswiththetoolstoeasilyfindmust-havefeaturearticlesanddepartmentsinthecurrentandpastissues.Sitevisitorswillfindthattakingcontinuingeducationwithonlinegradingisaconvenient,user-friendlyexperience,plusthehighlyrobustsearchenginelocatestheinformationtheyneedbyissue,topic,orkeyword.
TheU.S. PharmacistWebsitefeatureslinkstocurrentandpastissues,supplements,andarchivede-newsletterse-mailedmonthlytotheentireU.S. Pharmacistlist,aswellastheindispensablePatientTeachingAids.Therearealsolinkstopharmacyassociations,colleges,governmentagencies,amonthlypoll,andhealth-relatedorganizations.Ifthatwasn’tenough,visitorscanalsoclicktheirwaytoanewjobthroughthesite’sClassifieds/CareerCenter!
DigitalEditionsofeachissueandsupplementarenowavailableontheU.S. PharmacistWebsite.Mirrorimagesoftheprintedversions,theDigitalEditionsfeatureasleek,user-friendlyinterfacethatallowsthevisitortoquicklyturnthepagesofthepublicationtoviewthesameeditorialcontentandadvertisementsthatappearinprint.
Web Site and e-CONNECT Newsletter RatesFormoreinformation,contact:e-HealthcareSolutions,Inc.,810BearTavernRoad,Suite102,
Ewing,NJ08628Tel:609-882-8887Fax:425-671-7796
www.e-healthcaresolutions.com/main.php?pid=uspharma-request
•
••••
U.S. PharmaciSt e-CONNECT Newsletter
12
Additional Advertising Information
Please Fax Insertion Orders To: 201-623-0991
U.S. Pharmacistisperfectbound.
Adsareinterspersedandaresubjecttofront/backrotation.
COVER RATES – NATIONAL EDITION4thcover:Earnedblack&whiterateplus25%.
Cover2spread:Earnedblack&whiterateplus15%forthecover.
NATIONAL DEMOGRAPHIC/ GEOGRAPHIC AD RATESAdvertisementsandinsertsareaccepted.Geographicregionsareselectedbyzipcodeonly.
Minimum30%ofthenationalcirculation.Amountsunder30%willbebilledatthe30%rate.
SPLIT RUNSRun of BookPercentofcirculationmultipliedbytheearnedblack&whiterate,pluscolorcharges.
Add$1,000forstoppress,selection,andhandlingcharges(commissionable).
Furnished InsertsPercentofcirculationmultipliedbytheearnedblack&whiteratemultipliedbythenumberofinsertpages.
Add$1,000forbinding,selection,andhandlingcharges(commissionable).
EARNED RATESEarnedratesarebasedonthenumberofinsertionsina12-monthcalendarorfiscalperiod.
AdvertisingfromU.S. Pharmacistandoursupplements–Oncology/Hematology,Generics,Diabetes,andCompliance&Adherence–arecombinedtodetermineearnedfrequency.
Spreadadscountastwoinsertions.Single-pageandfractional-pageadscountasoneinsertion.
REQUIREMENTS FOR ACCEPTANCE OF ADVERTISINGInsertionordersarerequiredforplacementofadspace.Theinsertionordermustincludethenameoftheadvertiserandproduct,indicationofNational,HealthSystems,andsupplements,issuedate,sizeofadunit,andcolorrequirements.Alladsandinsertsshouldindicatepositioningand“A”side,“B”side.
AllordersareacceptedsubjecttothetermsandconditionsinthismediaplanningguideandwillbeexecutedtothebestofU.S. Pharmacist’sability.
Noconditions,printedorotherwise,appearingoncontracts,orders,orcopyinstructionsthatconflictwiththepublisher’spoliciesnotedwithinthismediaplanningguideshallbebindingonU.S. Pharmacist.
Insertionordersarebindingafterclosingdateonpartiesplacingtheorder;nocancellationsarepermittedafterclosingdates.U.S. PharmacistdisclaimsallresponsibilityforcopychangesmadeafterclosingdateswithoutwrittenagreementfromU.S. Pharmacist.
U.S. Pharmacist reservestheunrestrictedrighttorejectanyadvertisingatanytimeafterreceiptofproofsoftextsandillustrations.AdvertorialsthatresembleU.S. Pharmacist editorialpagesareprohibited.
InadvertentfailurebyU.S. Pharmacist topublishanadvertisementinvalidatestheinsertionorderforsuchanadbutwillnotaffectanyearnedfrequencydiscount.
Advertisingpagesareinterspersedthroughouttheissue.
CLASSIFIED ADVERTISINGInformationonadvertisingrates,closingdates,andproductionrequirementscanbeobtainedbycontacting:StevenaJosephKERHGroupLLCPOBox207ParkerFord,PA19457TollFree:888-498-1490E-mail:[email protected]
AGENCY COMMISSION15%ofgrossonspace,color,andpremiumrates.Commissionsarecalculatedafterearneddiscountsarededucted.
13
ThefollowingclosingdatesarefortheU.S. PharmacistNationalandHealthSystemsEditionsandOncology/HematologySupplement.Ifyouneedanextensionbeyondthedatesshown,pleasecontacttheU.S. Pharmacist ProductionManagerat201-623-0942.
SPACE MATERIAL ISSUE RESERVATION DUE DATEJanuary December10 December17February January8 January15March February8 February15April March8 March15May April8 April15June May8 May15July June10 June17August July9 July16September August9 August16October September10 September17November October8 October15December November8 November15
Subscription InformationOne-yearsubscriptionrate:
U.S.A.rate $63.00
Facultyand Pharmacystudentrate $42.00
Canada/Mexicorate $87.00
Airmailtoallothercountries $170.00
Single-issuerate $6.00
List RentalJenniferFellingStatlistics69KenosiaAvenueDanbury,CT06810
E-mail:[email protected]:203-778-8700Fax:203-778-4839
Closing Dates 2013
14
Dimensions: AD UNIT NON-BLEED BLEED* TRIM Spread 141/2”x10” 153/4”x11” 151/2”x103/4” FullPg 7”x10” 8”x11” 73/4”x103/4” 2/3PgVer — — 45/8”x10” 1/2PgVer — — 31/2”x10” 1/2PgHor — — 7”x5” 1/3Pg — — 21/4”x10” 1/4Pg — — 31/2”x5” 1/6Pg — — 21/4”x47/8”
*Bleedofftrimis1/8”
Preferred File Format: PDF/X1-a;High-resolutionPDFwithembeddedfontsandimages.
Accepted PackagedInDesignCS4(orearlier)files.Pleaseprovideallancillaryfilesincludingfonts,File Format: originalInDesignandTIFForEPSgraphics(seedetailsbelow).Adigitalcolorproof
(KodakApprovalpreferred)isrequired.PLEASE PREFLIGHT YOUR FILES.Anyfilesfoundtohaveproblemswithfonts,colors,orgraphicswillbereturnedforadjustment.AdditionalMACworkwillbechargedbacktotheagencyorclient.
Fonts: • UseonlyPostscriptType1fonts • Supplysuitcases,screenfonts,andprinterfontsaswellasfontsembeddedingraphics • Menustyled,MultipleMaster,andTrueTypefontsareNOTaccepted
Graphics: • UseonlyEPSandTIFFfileformats • 800-1,200dpiforline-work • NoJPEGorLZWcompression • ImagesmustbeCMYK,notRGB • 300dpiforcolorandgrayscaleimages • Placeartworkat100% • DonotnestEPSfileswithinEPSflattenlayers.DeleteextrachannelsinPhotoshop. • Resizeandrotateimagesintheiroriginalapplication.
Colors: ConvertallfilestoCMYKprocessunlessaPMScolorhasbeenreservedanddocumentedontheAdOrder.
Proofs: Werequire1digitalproof(KodakApprovalpreferred)fromthedigitalfilebeingdelivered.
Line Screen • 4-COLOR:133LineScreen.Totaldensitymaynotexceed300%Density: • BLACK/WHITE,2-COLOR:120LineScreen • Totaldensityfor2-colormaynotexceed170%and1colormaybesolid • Black/Whitecannotexceed85%
Media Type: CD-ROM(MACformatted)
Shipping Disks,Proofs,andInsertionOrdersgoto:Instructions: JobsonMedicalInformationLLC c/oU.S. Pharmacist–ProductionDepartment 160ChubbAvenue,Suite304,Lyndhurst,NJ07071 ProductionManager:EdwardBartlett,201-623-0942
FTP AllfilesmustbesentSTUFFED.Sende-mailtoebartlett@jhihealth.comInstructions: indicatingAdvertiser,AdUnit,Month,andPublication.Colorproofs,asindicated above,mustbesupplied. Host:ftp.production.jobson.com User:jobsonclientPassword:ftp!prod1Directory:In/USP_Ads
Run of Book Ad Specifications
15
Available: 2-to12-pageinserts.Largerunits,gatefolds,anddie-cutsarealsoacceptableuponpublisher’sapproval.
Acceptance: ApaperandcontentsampleMUSTbesubmittedforpublisher’sapproval.
Charges: Contactyoursalespersonforrelatedcharges.
Insert Size: 8"x11"(Pleasedeliverallinsertsuntrimmed.)Insertsmorethan2pagesmustbesuppliedfolded,cartonpackagingpreferred.
Trimming: 1/8"offhead,foot,andface&grindoff.
Insert Stock: 70#minimum,80#maximum.Heavierstockmaybeaccepteduponpublisher’sreview.
Type of Binding: Boundtopublication,allowfor1/8"guttergrindoff.
Copy Clearance: Allinsertssubjecttopublisher’sapproval.
Insert Deadline: Duetoprinterthe15thofmonthpriortoissuedate.
Insert Quantities: •FullRun–141,000
•HealthSystemsONLY–42,000
•RetailONLY–99,000
Pleasecontactyoursalesrepresentativeonregionalsplits.
Insert Shipping: FryCommunicationsAttn:NickEvans15PleasantViewDriveMechanicsburg,PA17050800-334-1429,ext.3835
Allinsertmaterialswillberetainedfor12monthsfromthedateofthelastinsertionandthendestroyed.
Furnished Insert Specifications
Foryourconvenience,theU.S. PharmaciSt2013 Media Planning Guide isavailableonlineatwww.uspharmacist.com.
PulldowntheResourcesmenulocatedontherightsideofthehomepageandclickonMediaGuide.
Jobson Medical Information LLC 160 Chubb Avenue, Suite 304
Lyndhurst, NJ 07071 Tel: (201) 623-0999 • Fax: (201) 623-0991
E-mail: [email protected] E-mail: [email protected] Web site: www.uspharmacist.com
Senior Vice President, Publisher/
Editor-in-Chief Harold E. Cohen, RPh
(201) 623-0982 [email protected]
Associate Publisher Jack McAleer
(610) 220-2584 [email protected]
Midwest/West Regional Sales Manager
Megan Conley-Solimine (773) 450-7339
Production Manager Edward Bartlett (201) 623-0942
Senior Executive Editor Robert Davidson (201) 623-0981
Senior Editor Bonnie Ostrowski (201) 623-0988
Senior Associate Editor Marjorie Borden (201) 623-0989
Associate Editor Moira Flaherty (201) 623-0930
Sales & Marketing Coordinator Deborah Mortara (201) 623-0990
Design Director Sharyl Sand Carow
(201) 623-0925 [email protected]
Please Fax Insertion Orders To: 201-623-0991
