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7/30/2019 2013 the Year Companies Speed
1/14
>Technology to Compete.
Building an infrastructure that iscapable of quickly collecting anddistributing intelligence acrossthe enterprise.
www.clearci.com
7/30/2019 2013 the Year Companies Speed
2/14
TABLE OF CONTENTS
SHOWING DATA WHO IS BOSS 2
4
----------------------------------------
WHAT IS SPEED TO INTELLIGENCE? 1---------------------------------
-------------------------------------------------------
DEMANDING COMPLETE & HOLISTIC
INSIGHTS TO LEAD
7
8
10--------------------------------------------------
------------------------------------------------
-------------------------------------------------------------------
FOLLOWING MARKETS & COMPETITORS TO
WIN MORE CUSTOMERS
6-----------------------------
LEADING A TEAM CAPABLE OF TURNING
DIGITAL DATA INTO REVENUE DRIVERS
5-----------------------------
MAKING ACCURATE ASSUMPTIONS ABOUT
THE FUTURE WITH TECHNOLOGY
CREATING AN INTELLIGENCE DISTRIBUTION
PLATFORM
EMBRACING NEW TECHNOLOGIES TO
MINIMIZE UNCERTAINTY
12--------------------------------------------------ABOUT clearCi
CEO CONCERNS:
CMO CONCERNS:
CIO CONCERNS:
CFO CONCERNS:
INTRODUCTION
7/30/2019 2013 the Year Companies Speed
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Intelligence occurs when relevant information is
collected, analyzed and used to take appropriate
action, such as in competitive, market or
business intelligence.
Speed to intelligence - how quickly information
is captured and utilized- includes the time it
takes to distribute intelligence to
knowledge workers.
Recent studies regarding Big Data and
knowledge management suggest that in 2013
social media, a growing number of device &
channel choices, and a global economy with a
chronic case of Internet dependency will
oversaturate the business environment with
streams of unstructured data: some insightful,
others inaccurate, and most, flat-out irrelevant.
Being able to efficiently access, evaluate, sort,
and distribute relevant data across the
enterprise will become dramatically difficult to
do without technology.
WHAT IS SPEED TO
INTELLIGENCE?
7/30/2019 2013 the Year Companies Speed
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As more economies around the world become Internet
dependent via multiple communication channels, the focus for
organizations in 2013 will be around utilizing data to compete,
specifically by building an infrastructure that improves speed to
intelligence and distribution of intelligence across the
organizational footprint.
Competing targets shift more quickly and early warnings can
easily turn into direct threats when critical data changes rapidly.
Consequently, connecting the dots will become increasinglydifficult when competitors begin to use technologies to unlock
insightful data about customers, industries, markets, and
products before others do. Its a race that will separate
disruptive leaders from the pack.
The need for speed has always existed though. Marketing
automation, workflow improvement, lean manufacturing, and
business reengineering have become popular terms since
Americas latest recession as they have lowered overhead,
improved quality, and provided transformative insight duringperiods of uncertainty.
SHOWING DATAWHO IS BOSS
INTRODUCTION
97% of executives say their organizations
must change to optimize informationover the next two years.1
To learn more about digital data overload andits impact on today's business environment,
visitwww.IdeastoCompete.com
2
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7/30/2019 2013 the Year Companies Speed
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CEO, Chemicals and Petroleum Industry,United States
The time available to capture,
interpret and act on informationis getting shorter and shorter.
DEMANDINGCOMPLETE &HOLISTIC INSIGHTS
TO LEAD
4CEO
CEOs need holistic, more complete insights that
departments struggle to convert into accurate and
actionable C-level recommendations.
Competition has always been a concern for CEOs, but
for many of them, effective leadership will require
knowing more than the competition to capture new
business opportunities, minimize risk, enter new
markets, and build strategic relationships that add
value for the long haul.3
Although these activitiesrequire the help of department leaders, they are often
times so entrenched in their operations that critical
information is frequently overlooked, creating
disadvantages and challenges that could have been
avoided altogether.
With the Internet shifting business landscapes and
growth spilling into global markets, it will be more
challenging to understand what exactly impacts
organizational changes at various levels. Movingforward, the only way to make sense of the external
environment will be through appropriate use of
technology. To compete, CEOs must continue to
embrace technology (and its many forms) to obtain a
sixth sense of understanding humans naturally lack.
_____3
The CEO Institute: The Top Issues Keeping CEOs Awake at Night in 2012
with Future Projections http://www.ceo.com.au/in_the_news0+
M524c95a9e9a.html
What are CEOs looking for?
Getting accurate and meaningful reports that areholistic and complete
Obtaining insight before others do
Recording the voice of the customer as they speak
through online channels
Using intelligence to align strategic leaders with the
realities of the external environment including, but not
limited to, changing regulations, emerging markets,
competitor rumors, disruptive actions, and
direct threats
7/30/2019 2013 the Year Companies Speed
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5CEO
TIME
OBSERVER
TIME
OBSERVER
In this illustration, the concept of time is shown using spiralcones. The observer (knowledge worker) is at the center of the
two cones with visibility to both sides ofthe cones. In order for the observer to see through the cones,
data must be collected and interpreted properly. The spiralcones indicate that data is uid and dynamic enough to createrelative perspectives. Located in the present is a circular space,
which may or may not allow room for multitasking in thepresent, depending on available resources.
In this illustration, the concept of time is shown with a box
blocking the observer's vision outside of the future cone. Thisrepresents companies that are "boxed in" by corporate cultures
that are not forward thinking, lack resources, or use outdatedtechnologies or tools. Technology is the sixth sense companies
must rely on to understand their environment, see past thefuture cone and make accurate market predictions.
MAKING ACCURATEASSUMPTIONS ABOUT
THE FUTURE WITH TECHNOLOGY
7/30/2019 2013 the Year Companies Speed
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LEADING A TEAMCAPABLE OF
TURNING DIGITALDATA INTOREVENUE DRIVERS
6CMO
To exceed expectations, CMOs must be able to consume
digital data in a way that can increase value in a timely
and competitive manner. But with the marketing
function being pulled into different directions, many
marketers feel underprepared to unlock the power of
intelligence that comes from digital data.
Todays CMO is fascinated with social media and the
increased dependency customers have towards the
Internet. This kind of dependency triggered amarketers love for analytics using marketing
automation tools. The insight gained from these tools
prove time and time again that customers rely on the
Internet to conduct research, compare products, make
purchases, and share brand experiences.
According to a recent IBM CMO Study, what is most
overwhelming to them is their inability to contain
todays digital data explosion, specifically their ability to
obtain a clear understanding of how to manage socialmedia perception, communicate differentiation, and
create targeted messaging with the growth of device and
channel choices.4
As data continues to multiply and morph online,
marketing teams remain occupied with managing
campaigns and tactical priorities that generate sales
today. But with so many tasks piling up, its not
surprising competitor and market shifts are identified
too late in the game. Benchmarking rituals and aquarterly competitive analysis will no longer provide
CMOs with timely insight due to the rapid shifts
commonplace in todays business environment.
For CMOs to lead, they must proactively and
consistently follow competitor messaging, online
campaigns, product positioning and pricing strategies,
as well as their social media interactions in a way that
does not increase overhead costs.
Being able to collect the right information, making
sure the right people have access to it, can analyzeit and make recommendations based on insights
this is where marketing needs to lead,invest, engage.
Denis Cochet,Senior Vice President,
Sales & Marketing, Alstom Power
_____4Insights from the Global Chief Marketing Officer; From Stretched
to Strengthened; IBM Institute for Business Value 2011
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7CMO
The Internet economy hosts many activities driving innovationin the marketing organization. These activities now inuence
how online marketing strategies are executed and measuredover time. And with multiple markets having dierent
characteristics, messages and oers, it will become increasinglychallenging to paint a clear picture of how the organizationcompares to the competition in the Internet economy
without technology.
FOLLOWING MARKETS& COMPETITORS TOWIN MORE CUSTOMERS
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CREATING ANINTELLIGENCEDISTRIBUTIONPLATFORM
8CIO
Many executive studies suggest CIOs will continue to
struggle with many of the same challenges or concerns
in previous years, but with a new layer of external
digital data dependency in 2013.
To compete, CIOs will have to proactively implement a
holistic intelligence distribution platform designed to
help department leaders pin-point what external forces
are driving business change. CIOs will be required to go
beyond collecting traditional data and focus ongarnering dynamic information about global markets,
emerging economies and industries, and social media,
to name a few.5
To be effective though, CIOs will have
to develop an external data management strategy that is
interlaced with flexible technology to cope with how fast
valuable information is being generated online from
multiple sources, languages, and from more than one
country around the clock.
Leveraging the power of cloud computing will kick startinnovation at the lowest possible costs with the lowest
risk to the organization. Many cloud computing
solutions make it easy and afforable to share external
data from within using proven metrics and a track
record of success. In 2013, CIOs will need to embrace
these new tools designed to help knowledge workers
decipher information about their environment and
improve departmental performance.
What are CIOs looking for?
Aordable cloud computing technologies that meet the
evolving needs of dierent users
Flexible open source technology that can mold to the
overall business needs
Technology requiring minimal support and training
Technology that can provide a measurable return on
investment over time
COMPLETEINTELLIGENCE
MARKETS
PRODUCTS
CUSTOMERS
COMPETITORS
VENDORS
INDUSTRIES
The strategic CIO will use the next several
months to collaborate with the CEOin upgrading that tech-centric [cloud computing]
plan into a broader vision for a sweeping business
transformation of the entire enterprise.
Bob Evans
Senior VP,Global CIO6
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9CIO
When knowledge workers are interconnected to digital
data, the speed of intelligence increases. Yet, many
organizations will admit they are not completely setup to
connect their employees with Internet data streams,
creating a deficiency IT executives find overwhelming to
address using their existing technology infrastructure.
Competitive or market intelligence technology on the
cloud collects, organizes, and reports how digital data
has changed over time, giving decision makers the abilityto quickly decode insights and pump their findings
across the entire enterprise.
Effective data collection technologies must also mold to
the company's strategic needs over time. For example,
prior to entering new markets or launching a new
business venture, data mining technology should shift
gears quickly enough to generate the insight needed
before finalizing strategic decisions.
SPEED TO INTELLIGENGE
DEPARTMENTA
LALIGNMENT
Data Reporting
+ Distribution
Data Trending
Data Collection & Automatic Organization
Data Tracking
_____5
Insights from the Global Chief Information Officer Study Executive
Summary; The Essential CIO; IBM Institute for Business Value 2011
6Information Week; Global CIO: The Top 10 CIO Issues For 2010
http://www.informationweek.com/global-cio/security/global-cio-
the-top-10-cio-issues-for-201/222002799
7/30/2019 2013 the Year Companies Speed
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10CFO
EMBRACING NEWTECHNOLOGIESTO MINIMIZEUNCERTAINTY
CFOs are concerned about making better market
predictions, reacting faster to financial data, and
optimizing operations in a way that accounts for
external forces and sustains growth over time.
Many will tap into technology solutions designed to
enhance the companys business model and generate
the greatest return at reasonable payback periods.
Efficiency through technology is an area many CFOs
relied on to adapt to the financial struggles of 2007/2008, positioning their organizations for survival. But
now, with technology driving lean, mean operations,
CFOs are expected to work much closer with
department leaders to explore technologies that
promote healthy decision making on multiple levels
(e.g., department, project, product, investment, and
business improvement programs)7.
Fueling insightful information across the enterprise at
multiple levels is easier said then done, and CFOs arebeing mindful of the costs associated with leading these
changes as well as the costs linked with doing nothing.
Many of them understand that innovation nowadays
can evolve from structured data and leading CFOs will
search for new ways departments can understand it
quickly enough to turn cost centers into revenue
drivers. The competition is exploring similar types of
financial shifts, and competitive intelligence teams have
a duty to use this kind of insight to support their
financial recommendations to their leaders and boardof directors.
To drive growth in 2013, 200 global CFOs and seniorexecutives reported their companies plan to spend more in
three key areas8:
Expansion intoNew Markets
+52%
+59%
+61%
New Product &Service Development
New Technology
2013IncreasedInvestment
7/30/2019 2013 the Year Companies Speed
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11CFO
When organizations are not equipped to collect and
process data in time, there is a deficiency most
companies consider overwhelming to address. By
investing in technology designed to collect, organize,
store and report how digital data has changed over time,
CFOs can become better positioned to use actionable and
complete data to make better investment decisions
across all levels of the organization.
The most attractive payback period will come from cloudcomputing technologies designed to increase the
company's speed to intelligence by considering the
unique needs of tactical and beneficiary users of data.
The ability to easily exchange information between both
parties in a timely fashion will drastically improve
decision making, enhance business performance, and
promote innovation in 2013.
_____7The New Value Integrator: Insights from the Global Chief Financial Officer;
IBM Institute for Business Value 2011.8American Express Survey- 2013 CFO
Outlook: Investing in Growth, Looking to ExpandAmerican Express Survey-
2013 CFO Outlook: Investing in Growth, Looking to Expand
Depends on various unstructured data sources
Spends time researching, analyzing and
forming conclusions
Depends on structured reports & analytics
Uses information to plan, lead operations,
and make strategic decisions
Technology focus: function-specic requirements
Eectiveness gain
Example:
VP of Marketing determining a market position
or a sales associate making a counter oer to
close a large bid.
Technology focus: role-specic requirements
E iciency gains
Example:
Market analyst gathering and reporting information
about industries, products, consumers, etc.
TACTICAL BENEFICIARIES
DEPARTMENTAL ALIGNMENT
THE KNOWLEDGE WORKER UNDERSTOOD
7/30/2019 2013 the Year Companies Speed
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12
clearCi's patent-pending technology received the following four technology awards atthe UpStart Cloud Computing competition in San Francisco, CA:
> Best BI/Analytics Solution
> Best Industry Application
> Best Cloud Service Provider
> Best Big Data Solution
The UP-START Cloud Awards -- part of the UP 2012 Cloud Computing Conference --
produced by Cloudcor, is an industry leading recognition event which showcases theleading technology innovators in cloud computing, providing a forum for business
and technology leaders to learn more about how cloud computing can enable growthand innovation for companies across all industries.
Headquartered in Fort Lauderdale, FL, clearCi helpscompanies collect, analyze, manage and share intelligenceacross the enterprise so they can eectively compete in
today's digital era. clearCi operates in four countries and
supports executives from companies in over 10 countriesaround the world.
Launched in 2011, the patent-pending SaaS applicationworks as an automated Competitive Intelligence (CI)informant to collect insightful data about competitors
online and distribute it to decision makers across theenterprise.
www.clearCi.com
Call + 1 (888) 741-9010 for a quick demo.
>Technology to Compete.