2013 Spring SemesterProduct & Service Innovation

Problem Definition

Yena Lee / Fangzhou Yuan / Leny Decret

Problems of Our Interest in Korean Society

Area: EnvironmentWaste of left-over (new but near-expiration date) food in restaurants, grocery stores, convenience stores, etc.

Area: Society / Social WelfareHomeless people do not have enough food

• Waste of resources• Lack of a distribution system• Inefficiency in our society

Deeper Information about the Problems

How much food is thrown away? .

How many homeless people in Seoul? • Nationwide: 13262 homeless people• Seoul: 4734 homeless people,

among them 964 don’t have a regular place to stay

Source: 홈리스정책연구센터

• 17000 ton/day in Korea. Increasing every year• 14% of all food. Worth 25 trillion won• Convenience stores throw away food near

expiration date; A hotel in Korea fills up five 180L buckets a day; 5% of 0.9 million train bentos goes to trash