10/25/15, 6:00 PMEMC Announces Availability of ViPR Software-Defined Storage Platform | SDN Journal

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EMC Announces Availability of ViPRSoftware-Defined Storage PlatformReleases To Market Ahead Of Industry Expectations

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News Summary:

Today EMC® executives, customers and partners kicked off anaround-the-world, 24-hour live broadcast from Milan Italy announcing newtechnologies that help give IT infrastructure teams the speed they need tolead their IT transformation (see related news release).

EMC is scheduled to deliver the ViPR® Software-Defined Storage Platformlater this month—well ahead of industry expectations.ViPR delivers the ability to both manage storage infrastructure (the "ControlPlane" through the ViPR Controller) and the data residing within thatinfrastructure (the "Data Plane" through ViPR Data Services).ViPR's first data service—Object Data Services—will be supported at generalavailability. ViPR Object Data Services support Amazon S3, OpenStack Swiftand Atmos API's, in addition to enabling enterprises and service providersto store, access and manipulate objects.

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10/25/15, 6:00 PMEMC Announces Availability of ViPR Software-Defined Storage Platform | SDN Journal

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Interact with EMC Online:

View the 24-hour live EMC broadcast for additional access to EMC contentand expertsJoin the conversation with #Speed2Lead, #EMC and #SoftwareDefined andfollow @EMCCorp, @EMCITMgmt and @EMCVNX View additional related news from EMC via EMC Pulse BlogConnect with EMC via Twitter, Facebook, YouTube, and LinkedIn

Full Story:

Today, joined by EMC partners and customers, EMC Corporation (NYSE:EMC)kicked off a 24-hour, around-the-world live launch announcing new technologiesthat help give IT infrastructure teams the speed they need to lead their ITTransformation. At this event EMC announced that the EMC ViPR Software-Defined Storage Platform, a critical enabler to speeding this transformation, will beavailable later this month.

Using ViPR, customers can manage both their existing storage infrastructure(using the ViPR Controller) and the data residing within it (using ViPR DataServices), enabling them to help drive improvements in automation and lay down amodern storage architecture for future application deployments. ViPR-supportedstorage includes the new EMC VNX unified storage platform as well existing EMC

VNX, EMC VMAX®, EMC VPLEX®, EMC Isilon®, EMC RecoverPoint® and third-party arrays including NetApp storage. ViPR provides the foundation for buildingWeb-scale data centers without the need to hire thousands of technical experts tocreate a custom environment.

Read more about this news at EMC's product and technology blog, EMC PulseBlog: http://pulseblog.emc.com/2013/09/04/emc-delivers-on-vipr-promise-and-outlines-strategic-vision-with-preview-of-project-nile

Upon general availability, ViPR will deliver Object Data Services—a capability thatsets ViPR apart from other solutions on the market. ViPR Object Data Servicesoffer support for multiple standard APIs including Amazon S3, OpenStack Swiftand Atmos in addition to giving customers the ability to view objects as files,providing near-file access performance without the latency inherent in currentobject storage models. ViPR Object Data Services are engineered to be deployed onany ViPR-supported file storage including the new EMC VNX unified storage

platform as well existing EMC VNX, EMC Isilon® and third-party arrays includingNetApp storage.

Future updates will be designed to add support for additional third-party arrays aswell as commodity hardware. EMC also plans to provide a broader set of dataservices as part of the ViPR platform, including an HDFS Data Service which willenable customers to perform in-place Hadoop analytics across their entireheterogeneous storage environment.

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Node.js: What’s All the Fuss About?[Infographic]By Hovhannes Avoyan

different from other programming languages andenvironments out there? below and discover what! Monitis has Node.js monitoring in its suite of applicationmonitoring services. So if you’re building innovative mobileand web applications in the Node.js platform, you’llcertainly appreciate the awesome features pack to monitorthe health status of your Node.js server and make sure t...Oct. 25, 2015 05:00 PM EDT Reads: 360

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10/25/15, 6:00 PMEMC Announces Availability of ViPR Software-Defined Storage Platform | SDN Journal

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TOSCA Orchestrationof MicroservicesBy Cloud Best PracticesNetworkOct. 25, 2015

Cloud Expo &DevOps Summit2015 East

KEYNOTES

IBMOpening Keynote | GeekGirls Are Chic: 5 Career

This strategy of broad platform support and open extensibility means thatcustomers can benefit from simplified management of their entire storageinfrastructure with the freedom to choose the underlying platforms that are mostappropriate for their particular workloads.

In addition, beginning in the fourth quarter of 2013, EMC Global Services plans tooffer a new Software Defined Storage (SDS) Workshop that is the ideal startingpoint for EMC customers to implement VIPR for their IT environment. The half-day on-site workshop helps customers to identify their specific storagemanagement, control, and automation needs to best maximize the ViPRplatform. The workshop evaluates a customer's application and storageenvironment and designs the optimum storage service catalog and serviceclassification. A detailed roadmap provides a gap analysis between current stateand future state using ViPR.

Analyst Quote

Laura DuBois, Program Vice President, Storage at IDC

"ViPR simplifies a very complex problem—the management of heterogeneousstorage environments while extending the functionality of existing storage arrays istruly powerful. There's a macro trend in IT right now toward self-service, and ViPRis a first important step in making this real—and easy."

CIO, CTO & Developer ResourcesAdaptive physical, virtual and cloud solutions

Accelerate Value in IoT with Advanced Analytics

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Customer Quotes

Ron Redmer, COO and CTO at assure360, a business unit of The Dolan Company

"Supporting mixed workload environments comprised of traditional and next-generation applications is central to our overall IT strategy. However, traditionalapproaches to managing applications can be time consuming and cumbersome.ViPR breaks down traditional application silos and lets us be much more effectivein how we deliver storage and support new application requirements. The ViPRObject Data Service is especially valuable as it enables us to use our existing fileinfrastructure to support object on file capabilities. This means that traditional file

By Jason Bloomberg

After all, nobody wants duplication or spaghettiintegration, right? Been there, done that, got the T-shirt.So nothing gets done until EA gives it the stamp ofapproval. we should do is burn that sucker to the ground. There’s noway any organization will ever be agile if there’s a wholedepartment in charge of roadblocks. If Agile is up to thetask, then more power to it.Oct. 25, 2015 05:00 PM EDT Reads: 899

TOSCA Orchestration of MicroservicesBy Cloud Best Practices Network

microservices are being built by teams with extensiveexperience of Continuous Delivery and it’s precursor,Continuous Integration. Teams building software this waymake extensive use of infrastructure automationtechniques. This is illustrated in the build pipeline shownbelow.”Oct. 25, 2015 02:00 PM EDT Reads: 250

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such interactions. They were entirely closed— worlds untothemselves. question of how to get applications to interact with eachother became a pressing business concern, and led to theintroduction of Remote Procedure Calls (RPCs). A clientcomputer might directly interact with the program runningon a server or host by calling procedures (or subroutines,methods, etc.) over the network.Oct. 25, 2015 10:30 AM EDT Reads: 274

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10/25/15, 6:00 PMEMC Announces Availability of ViPR Software-Defined Storage Platform | SDN Journal

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Hacks

CiscoDay 2 Keynote | TheInternet of Everything:Seizing the Opportunities

VirtustreamDay 3 Keynote at 16thCloud Expo | RodneyRogers, CEO of Virtustream

VENDOR PRESENTATIONS

AkanaGeneral Session at 16thCloud Expo | LauraHeritage, Director of APIStrategy at Akana

CenturyLinkGeneral Session at 16thCloud Expo | DavidShacochis, Vice President atCenturyLink

CiscoGeneral Session at 16thCloud Expo | Paul Maravei,Regional Sales Manager,Hybrid Cloud, Cisco

CodeFuturesGeneral Session at 16thCloud Expo | Dan Lynn,CEO of CodeFuturesCorporation

MetraTech, now partof EricssonGeneral Session at 16thCloud Expo | EsmeraldaSwartz, VP, MarketingEnterprise & Cloud atEricsson

SoftLayerGeneral Session at 16thCloud Expo | Phil Jackson,Lead Technology Evangelistat SoftLayer

MetraTech, now partof EricssonGeneral Session at 16th

and next-generation object applications can access and manipulate the same dataas objects or files. This is something we could not do before without moving orcopying the data."

James Mystakidis, Group Executive at Macquarie Telecom

"Data growth is at the point where it is outpacing IT's ability to keep up. This isforcing us, as well as our customers, to look for new, transformative ways tomanage data. ViPR is like nothing we have seen on the market – it's a gamechanger. The ViPR software platform gives us the ability to efficiently manage datagrowth and automate necessary processes – allowing us to drive down costs and domore with less. Its software capabilities enable us to simplify our existing storageinfrastructure so that we can manage growing customer requirements andworkloads in ways we never could before. ViPR is helping us deliver on the visionand promise of the Software-Defined Data Center."

EMC Executive Quote

Amitabh Srivastava, President, Advanced Software Division at EMC

"Today is a significant milestone in EMC's vision to deliver customers—both largeenterprises and service providers—the foundation on which to build a Web-scaledata center capable of growing to tens and hundreds of petabytes of information.By delivering ViPR ahead of industry expectations, we will provide our customerswith a lightweight, software-only approach to storage management and afoundation for next generation applications. This approach not only solves theproblems they face today, but provides a path to the future."

Additional Resources

Information about ViPRAll news today includes related information and content via EMC Pulse BlogVideo: New DataCrunchers Speed2Lead Unified Storage Road RaceConnect with EMC via Twitter, Facebook, YouTube, and LinkedIn

About EMC

EMC Corporation is a global leader in enabling businesses and service providers totransform their operations and deliver IT as a service. Fundamental to thistransformation is cloud computing. Through innovative products and services,EMC accelerates the journey to cloud computing, helping IT departments to store,manage, protect and analyze their most valuable asset — information — in a moreagile, trusted and cost-efficient way. Additional information about EMC can befound at www.EMC.com.

EMC, EMC Recover Point, Isilon, ViPR, VMAX, VNX and VPLEX are registeredtrademarks or trademarks of EMC Corporation in the United States and/or othercountries. All other trademarks used are the property of their respective owners.

Forward-Looking Statement Legend

is to build out small unit tests, or scenarios, under whichyou control your initial coding. Your tests will fail the firsttime you run them because you haven’t actually developedany code. But once you do start coding, you’ll end up withjust enough code to pass the test. There’s no reason thesame philosophy can’t be applied to performance testing.Oct. 25, 2015 08:00 AM EDT Reads: 275

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Cloud Expo | EsmeraldaSwartz, VP, MarketingEnterprise & Cloud atEricsson

WindstreamGeneral Session at 16thCloud Expo | MichaelPiccininni, EMC, & MikeDietze, Windstream

POWER PANELS

Cloud Expo PowerPanelCloud Expo Power Panel |The Evolving Cloud: WhereAre We Today?

DevOps SummitPower PanelDevOps Summit PowerPanel | Balancing the ThreePillars of DevOps

IoT Power Panel@ThingsExpo Power Panel |The Internet of Things: ANew Age

Microservices & IoTPower PanelMicroservices & IoT PowerPanel at DevOps Summit

This release contains "forward-looking statements" as defined under the FederalSecurities Laws. Actual results could differ materially from those projected in theforward-looking statements as a result of certain risk factors, including but notlimited to: (i) adverse changes in general economic or market conditions; (ii) delaysor reductions in information technology spending; (iii) the relative and varyingrates of product price and component cost declines and the volume and mixture ofproduct and services revenues; (iv) competitive factors, including but not limited topricing pressures and new product introductions; (v) component and productquality and availability; (vi) fluctuations in VMware, Inc.'s operating results andrisks associated with trading of VMware stock; (vii) the transition to new products,the uncertainty of customer acceptance of new product offerings and rapidtechnological and market change; (viii) risks associated with managing the growthof our business, including risks associated with acquisitions and investments andthe challenges and costs of integration, restructuring and achieving anticipatedsynergies; (ix) the ability to attract and retain highly qualified employees; (x)insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates;(xii) threats and other disruptions to our secure data centers or networks; (xiii) ourability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv)other one-time events and other important factors disclosed previously and fromtime to time in EMC's filings with the U.S. Securities and Exchange Commission.EMC disclaims any obligation to update any such forward-looking statements afterthe date of this release.

SOURCE EMC Corporation

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By Pat RomanskiContainer technology is shaping the future of DevOps and it’salso changing the way organizations think about applicationdevelopment. With the rise of mobile applications in theenterprise, businesses are abandoning year-long development

cycles and embracing technologies that enable rapid development and continuousdeployment of apps. In his session at DevOps Summit, Kurt Collins, DeveloperEvangelist at Built.io, examines how Docker has evolved into a highly effectivetool for application del...

10/25/15, 6:00 PMEMC Announces Availability of ViPR Software-Defined Storage Platform | SDN Journal

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Oct. 25, 2015 01:00 PM EDT Reads: 242

Docker and Linux Containers on @Azure | @CloudExpo#DevOps #Microservices

By Elizabeth WhiteMost everyone in Cloud IT circles has realized the power ofcontainerization and that companies are adopting Dockercontainers at a remarkable rate. There are many good reasonsfor this, such as easily setting up dev/test scenarios (DevOps),

and building out sophisticated, distributed computing clusters. But there are somedeeper questions this talk will address from the Microsoft perspective. Forexample, what is the future of Windows in a containerized world? How willWindows and Linux work to...Oct. 25, 2015 12:00 PM EDT Reads: 285

Microservices in a Hybrid Environment | @CloudExpo#DevOps #Microservices

By Liz McMillanMicroservices are a very exciting architectural approach thatmany organizations are looking to as a way to accelerateinnovation. Microservices promise to allow teams to move awayfrom monolithic "ball of mud" systems, but the reality is that, in

the vast majority of organizations, different projects and technologies willcontinue to be developed at different speeds. How to handle the dependenciesbetween these disparate systems with different iteration cycles? Consider the"canoncial problem"...Oct. 25, 2015 12:00 PM EDT Reads: 460

JFrog to Present Docker Lifecycles at @CloudExpo |@JFrog #Microservices

By Carmen GonzalezDocker is hot. However, as Docker container use spreads intomore mature production pipelines, there can be issues aboutcontrol of Docker images to ensure they are production-ready.Is a promotion-based model appropriate to control and track

the flow of Docker images from development to production? In his session atDevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, willdemonstrate how to implement a promotion model for Docker images using abinary repository, and then show h...Oct. 25, 2015 12:00 PM EDT Reads: 291

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10/25/15, 6:00 PMEMC Announces Availability of ViPR Software-Defined Storage Platform | SDN Journal

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Cloud ExpoHome

Register

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All the World’s a CloudAll of Cloud Is at Cloud Expo!Cloud Computing - Big Data | Analytics - Internet of Things Containers - Microservices - WebRTC - DevOps

Join Us at the Santa Clara Convention Center in Santa Clara, California, November 3-5

Big Data in the Cloud| @CloudExpo #IoT#BigData#Microservices

Data Centers:Wearables, ConnectedCars and Smart Homes |@ThingsExpo #IoT #M2M

Enabling the Internet ofThings By @RedHatNewsat @ThingsExpo SiliconValley

How to Speak at@ThingsExpo New York |#IoT #M2M #API #RTC#Wearables

Kurt Collins to Presentat @DevOpsSummit |#DevOps #API #IoT#Microservices

Docker ContainersOTA for IoT |@ThingsExpo #IoT#DevOps#Microservices

Docker and LinuxContainers on @Azure |@CloudExpo #DevOps#Microservices

How to Speak at@DevOpsSummit NewYork | #DevOps #API#Microservices

IoT for ProductDevelopment |@ThingsExpo #IoT #M2M#API #Microservices

Microservices in aHybrid Environment |@CloudExpo #DevOps#Microservices

Beacon Technology:MonetizingProximityIntelligence |@ThingsExpo#Microservices

JavaScript in TypeScript| @ThingsExpo #IoT#DevOps#InternetOfThings

The World's Many IoTs‘Power Panel’ at@ThingsExpo | #IoT#Microservices

The Business ofInternet of Things |@ThingsExpo@EmbeddedExperts #IoT

Node.js: What’s All theFuss About? | @CloudExpo#IoT #DevOps#Microservices

Is Agile KillingEnterpriseArchitecture? |@CloudExpo#DevOps#Microservices

JFrog to Present DockerLifecycles at @CloudExpo |@JFrog #Microservices

Five Steps to DevOpsSuccess |@DevOpsSummit #DevOps#Microservices

AWS Automation By@Datapipe | @CloudExpo#IoT #DevOps#Microservices

Ericsson Named@CloudExpo SilverSponsor | @Ericsson #IoT#Microservices

Cavirin to Exhibit at@CloudExpo |@Cavirin #IoT#DevOps#Microservices

API World ‘PowerPanel’ at @CloudExpo |#API #IoT #DevOps#Microservices

Ushering in theInternet of Insights |@ThingsExpo @Luxoft#IoT #Microservices

Colovore to Exhibit at@CloudExpo | @Colovore#IoT #DevOps#Microservices

Creativity Is a TeamActivity in Big Data |@CloudExpo #BigData

10/25/15, 6:00 PMEMC Announces Availability of ViPR Software-Defined Storage Platform | SDN Journal

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Cloud computing software is eating the world, and each day is bringing new developments in thisworld.

Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recentsurvey shows that 74% of enterprises have a hybrid cloud strategy.

Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and Infrastructureas a Service.

Big Data | Analytics and the emerging Internet of Things (IoT) are driving exponentially increaseddemands on datacenters and developers alike, as we cross the zettabyte horizon this year.

Containers and microservices are now part of every PaaS conversation, and IaaS providers areincreasingly competing for platform customers.

WebRTC continues to reform web communications, and DevOps is pushing its way into an enterpriseIT world that is increasingly agile, lean, and continuous.

Through all this, Cloud Expo remains the single independent event where delegates and technologyvendors can meet to experience and discuss the entire world of the cloud.

Only Cloud Expo brings together all this in a single location:• Cloud Computing• Big Data | Analytics• Internet of Things• Containers | Microservices• WebRTC• DevOps

Cloud computing budgets worldwide are reaching into the hundreds of billions of dollars, and noorganization can survive long without some sort of cloud migration strategy. Each month brings newannouncements, use cases, and success stories.

Cloud Expo offers the world's most comprehensive selection of technical and strategic IndustryKeynotes, General Sessions, Breakout Sessions, and signature Power Panels. The exhibition floorfeatures 100+ exhibitors offering specific solutions and comprehensive strategies.

The floor also features a Demo Theater that give delegates the opportunity to get even closer to thetechnology they want to see and the people who offer it.

Attend Cloud Expo. Create your own custom experience. Learn the latest from the world's besttechnologists. Talk to the vendors you are considering, and put them to the test.

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