INSIDE Free Maps 5 Road Trips Insiders’ Tips Wine & Food

2013O F F I C I A L

EXPERIENCESGUIDE

tourismpenticton.com

ADVERTISINGInformationand Rates

Full page digital ad $1,790Embedded video $745Embedded audio $420Slide Show per page *$249*Contact Roy Kunicky for a live iPad demo

Interactive Digital Advertising OpportunitiesGet the most out of the Penticton & Wine Country Experiences Guide by adding a digital component to your ad. These enhancements will bring your ad to life, giving travellers even more reasons to come and experience what you have to offer.

The 2013 Penticton & Wine Country Experiences Guide Advertising RatesRates are for 4 colour process only:FP 7.25” x 9.75” $3,5802/3 vert. 4.75” x 9.75” $2,8451/2 horz. 7.25” x 4.75” $1,9951/3 square 4.75” x 4.75” $1,4501/6 vert. 2.25” x 4.75” $7791/12 square 2.25” x 2.25” $480

Covers:IFC 8.375”x10.75” + .25” $3,845IBC 8.375”x10.75” + .25” $3,680OBC 8.375”x10.75” + .25” $4,250

Formatted Ads:Accommodation Matrix $349Winery Matrix $295Dining/Agritourism Matrix $285Add Logo $75

PRINT DISTRIBUTION:• 65,000 guides produced• 35,000 distributed externally• 30,000 distributed locally

The 2013 guide will be distributed at all visitor information centres in BC, Alberta and Washington State, as well as at airports and travel and tourism operators throughout Western Canada and the United States.

Itisalsousedasafulfillmentpiece for economic development, investment, media relations, meeting and convention inquiries, showcased at travel shows, local events and part of delegate packages at conferences hosted in and surrounding Penticton.

Local distribution includes resorts, hotels, motels, wineries, tourism businesses, retail outlets and other high trafficareas.

The Penticton & Wine Country Experiences Guide is trimmed to 8 3/8” wide x 10 3/4” high.Live area: 7 3/8” x 9 3/4” (1/2” inside trim).

A Full Page (plus 1/4” bleed) 8.375” X 10.75”

Full Page 7.25”w X 9.75”h

B 2/3 (vert) 4.75”w X 9.75”h

C 1/2 (horz) 7.25”w X 4.75”h

D 1/3 (sq) 4.75”w X 4.75”h

E 1/6 (vert) 2.25”w X 4.75”h

F 1/12 (sq) 2.25”w X 2.25”h

Features and benefits:• Targeted audience• Credibility - Tourism Penticton quality

branding that adds value to your business

• Extended reach with digital format

• Access through mobile application• Links to your business• Special positioning on request• 12 month shelf life• Visually appealing

Afull bleed

Ano bleed

D

C

B

F

ERoy KunicKy 250.306.5738

roy@nichemedia.ca

cRaig BRown 250.862.6722

craig@nichemedia.ca

This guide will focus on showcasing the Penticton & Wine Country experience through strong imagery and storytelling. This new focus on experiential travel is in line with both the Canadian Tourism Commission and the Thompson Okanagan Tourism Association’s approach. This experiential travel focus will bring our guide to life! We invite you to share your experience in our guide.

Our approach for 2013We are pleased to once again be working with Niche Media to produce a top quality guide that you can take with you – in print, on your PC or your mobile.

INTRODUCING THEPENTICTON & WINE COUNTRY EXPERIENCES GUIDE

AD SALES DEADLINE: JANUARY 15, 2012AD MATERIALS DUE: JANUARY 23, 2012

FOR INQUIRIES CONTACT: