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2013 Media Kit
AU TO D E S K US E R G RO U P I N T E R N AT I O N A L
AUGI is a Worldwide Community
www.AUGI.com
A U T O D E S K U S E R G R O U P I N T E R N A T I O N A L
23% Manager 17% Architect17% Engineers16% Designers9% User/Drafter6% Student5% Educator/Faculty/Trainer3% Consultant3% 3D Graphics/Developer2% Owner/President
New Members
TotalMembers
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 201336,000Projected
0
50000
100000
150000
200000
250000
300000
350000
51.8% Architecture/Engineering/Construction/ Facilities Management17.2% Engineering/Aerospace/Automotive/ Machinery/Industrial/Chemical11.1% Civil Engineering/Surveying/Mapping/GIS/ Geology/Forestry6.0% Education/Training Institutions5.9% Process/Utilities/Pipelines/Powerlines4.7% Manufacturing2.1% Computer: Service/Software/Sales/Consulting1.2% Federal/Local/State Government or Military
AUGI Member ProfileWith over 300,000 members worldwide,AUGI is represented in over 195 countries.The membership is composed primarily ofArchitects, Engineers, Designers, Drafters,CAD Managers and Trainers. AUGI gainsover 3,000 new members per month.
Membership Percentage by Industry Representation Membership Percentage by Position/Title
AUGI Membership Growth (2002-2012)
AUGI Membership Percentage by Regionn Region 1: North America (US and Canada) 54.5%
n Region 2: Latin America and Caribbean 8.6%
n Region 3: EMEA (Europe, Middle East, Africa) 23%
n Region 4: APAC (Asia/Pacific) 13.9%
What is AUGI?AUGI is the Autodesk User Group International, officially recognized by Autodesk as representing the Autodesk user community. AUGI has two prime directives: The first is to assist its members by presenting programs and information that will enhance their use of Autodesk solutions; the second is to deliver the voice of the user community to Autodesk, thus assisting Autodesk in product development and giving users a say in the process.
What does AUGI do?AUGI provides an environment for users to help users. We offer programs and services that provide the Autodesk user community access to one another and to Autodesk. Our goal is to implement programs that are lacking in the Autodesk user environment rather than compete with programs already available to users. Our motto is “Users Helping Users.” We work very hard to promote our membership as a community working together to strengthen each other and the community at large.
Why invest your marketing dollars with AUGI?You can be assured that all of AUGI’s marketing opportunities including publications, websites,social media and events are all strategically targeted to the design industries you serve.
•Increaseyourexposuretomorethan300,000registered members representing over 195 countries
•ONEMILLIONhitsmonthlyontheAUGI.comwebsite
•AUGI’sstrong,recognizablebrandenablessponsorsand/or advertisers to leverage that recognition to their own advantage
The Autodesk User Group International organization is one of the
world’s most powerful technology communities. AUGI members learn
through quality educational resources and unique learning programs
and events.
Membership benefits that draw crowds.
• Peer-to-peer support
Round-the-clock access to worldwide peer-to-peer support from
veteran Autodesk product users. Joining AUGI introduces members
to a support system that includes people eager to share their
expertise and Autodesk product experiences with fellow members.
• Supplemental training
Online supplemental training for a variety of Autodesk products
enriches members’ learning experiences.Choice tips and special
techniques from experienced users and instructors draws members
back to AUGI frequently.
• Collective voice to Autodesk
AUGI members have the opportunity to request feature changes or
additions to future releases of Autodesk products through the AUGI
Wish List program. The Wish List is one of the most popular benefits
that AUGI provides.
• Publications
Popular AUGI publications have become the industry standard for
delivering valuable tips and tricks and other important information.
Members gain valuable insight through AUGI’s monthly magazine,
monthly e-newsletter, educational AUGI bulletins, and AUGI’s
official blog.
www.AUGI.com
A U T O D E S K U S E R G R O U P I N T E R N A T I O N A L
AUGI.com is the international information center for all AUGI members, serving over one million page views to more than 300,000 unique visitors each month. AUGI.com provides members with a central place to come together to learn and share, being the gateway through which users travel in their quest for Autodesk product knowledge.
AUGI.com Home PageThe AUGI.com Home Page is the source that users look to for updates about “what’s happening” within the Autodesk community. With regular updates and a new information each week, advertising on the AUGI.com Home Page is a fast way to become noticed by users seeking interaction.
AUGI.com Leaf PagesFeaturing highly trafficked sections such as the AUGI Library, Publications like AUGIWorld Magazine, and AUGI HotNews, as well as the Product Communities, advertising on Leaf Pages on AUGI.com will ensure your campaign remains visible to Autodesk users seeking solutions. It does not include Home Page or Forums.
AUGI.com Discussion Forum PagesOne of the most popular destinations for Autodesk users on the web is the AUGI Discussion Forum Pages, which attract the entire range of user types, from power users to CAD Managers, those that drive technology adoption. Advertising on the Discussion Forum Pages at AUGI.com is a quick way to reach users seeking answers. It does not include Home Page or Leaf Pages.
www.AUGI.com Website
www.AUGI.com
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AUGI Internet Solutions
Without a doubt one of the best sources for technical support anywhere. If I have a problem or I’m just looking for guidance, the vast wealth of information found in here (AUGI) is amazing. It also gives me the opportunity to give some assistance back or provide invaluable backup support when the need arises. – Bill Adams WJ ADAMS Building Designer Hallett Cove, SA, Australia
A U T O D E S K U S E R G R O U P I N T E R N A T I O N A L
AUGIWorld, the official publication of AUGI, is a monthly electronic magazine designed to help readers improve their use of Autodesk products and learn new techniques. Every issue is packed with product tips & tricks and other technical fare, CAD management issues, and education trends.
Available free of charge to users worldwide, AUGIWorld is published twelve times per year. The paperless, electronic magazine is available to all AUGI members, who receive this enviro-friendly edition via e-mail (roughly 50% located in North America.)
AUGIWorld provides advertisers a way to maintain brand and product name exposurewithintheusercommunityina picturesque and tangible way.
The editorial content of AUGIWorld includes: • Tutorialsforthenewest
Autodesk products • CADManagementtrendsand
issues • Techarticlesandtips&tricks• Trainingadvice• CAD/BIMindustryobservations
AUGIWorld Circulation:180,000 opt in digital subscribers per issuewww.augi.com/augiworld
AUGIWorld Magazine
AUGI HotNews
AUGI Bulletins
AUGI HotNews, the monthly newsletter written for AUGI members, brings readers up-to-date on the latest news from AUGI, Autodesk, and the Autodesk community. With feature articles, product tips & tricks, special offers and announcements, AUGI HotNews keeps AUGI members in the loop.
AUGI HotNews is sent to all AUGI members via email, disseminates timely information about upcoming events, special offers from Autodesk and its third-party developer community, general announcements, and a number of columns and feature articles designed to deepen members’ understanding and enhance their use of AutoCAD and other Autodesk products.
www.augi.com/augihotnews
AUGI Bulletins are the official channel of communication to all AUGI members. Our list rentals can be used to promote industry related events, webcasts, news and other AUGI-approved value offers to the largest Autodeskusercommunity.Aswegroweachmonth,weexpandthereachof these efforts by adding around 3,000 new members per month.
Connect to new leads and customers using our vendor driven email blasts. We offer successful campaigns to vendors and sponsors. You first develop the message content in HTML and we send it on to our members. You can promote special offers, discounts, new products, etc. This is basically email for hire. You develop the email and we send it out to our members worldwide down to a selected group of our members.
Pricing is based on distribution count and filters used.
Distribution OptionsBulletins can be sent directly via email to any targeted selection of members. Example:Anannouncementforawebcasttargeting architects may be sent only to members in the architectural industry in a geo-targeted city or location. We can filter by product(s) used, regional location, domain names, and industry or send to our entire database. Our average rate for opens and click-thru surpass the industry standards.
October 2012
Diamond Sponsor
www.augiworld.com$8.00 US
Custom FitTips for behavior modification in Autodesk products
Also in this issue:
•A10-PointInventorMakeover
•MakingSenseofDataInteroperability
•Build-a-PartinAutoCADMEP
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AUGIWorld Magazine Advertising Specs
Advertising Materials - Digital SubmissionsAdvertisements must be submitted to AUGIWorld magazine in the following format:Adobe Acrobat PDF (Press Optimized with fonts and graphics embedded. ) • All URL hyperlinks MUST be embedded as hot links• Set up your document at 300 dpi• CMYK or RGB color accepted• Ad files must be submitted at exact sizes noted on this form
www.AUGI.com
AUGI Publications
A U T O D E S K U S E R G R O U P I N T E R N A T I O N A L
Several Ad placement options
AUGI has a variety of ways to help Autodesk resellers, Autodesk Developer Network members, Autodesk Training Centers, and others get the highest return on their advertising and sponsorship dollars. One of our AUGI MediaAccountExecutivescanworkwithyoutodeviseaplan that will encompass multiple media opportunities to helpyougainthemostexposure.Fromhighlytargetedlearning and networking events, to industry publications, to highly trafficked international websites, AUGI’s media opportunities and programs allow sponsors to convey their messages and engage the Autodesk user community to drive their companies’ growth.
Sponsorships
Contact
AUGI Media Sales Carla Harrington MediaAccountExecutive T. 813.385.1883 E-mail: [email protected] For more information visit us at www.AUGI.com/advertising or e-mail us at [email protected].
AUGI Sponsorships
I work for a housing developer just outside greater London in England. Although I have been working with Autodesk products for over 15 years, the company has only recently made the transition from a more basic product. Due to the requirements of the business, a number of issues regarding drafting techniques became apparent without obvious solutions.
I registered with AUGI and posted some of my questions on the forums hoping to get some feedback. I was more than surprised to find a number of more than useful responses and ideas within just a couple of hours.
I now check the forums on a regular basis as I feel they have become an invaluable source of information.
– Trevor Tizard Weston Homes Takeley, UK
www.AUGI.com
A U T O D E S K U S E R G R O U P I N T E R N A T I O N A L
AUGI Media Kit. Rev. November 2012