2013HI-TORQUE

MEDIA GUIDEPEDAL

DIVISION2013_media_guide_cycle2.indd 1 1/4/13 12:16:48 PM

Established in 1971, Hi-Torque Publications was built on the foundation of being an active marketing partner for companies who are serious about reaching the dedicated end-users, the influencers, the decision-makers. Trusted for over 40 years, today we continue to raise the bar by adhering to those same principles that have made our titles and our partners so successful, but are now enhanced with the growth of todays digital media.

Never before has there been a more exciting time to choose Hi-Torque. Our industry-leading newsstand titles are available in over 30% more outlets than our nearest competitors. We continue to lead the way in digital magazine publishing, speeding the domestic and global delivery of our editorial and your company’s message, while at the same time broadening the experience to our worldwide readership. In 2012 we reached double-digit circulation growth by partnering with Apple Newsstand to deliver the industry’s favorite titles to smartphones and iPads worldwide. We will launch all of our mobile app titles to all Android-based tablets and other mobile devices in fall 2012.

Our editors don’t just write about these

sports, they live them. Over the years, they have helped play a role in the development of products that mountain bike, BMX and road bike enthusiasts ride and use every day. When we write about the history of the sport, it’s often from the first-person perspective of having lived the history. When it comes to testing products, we glean our evaluations from the saddle, something the others wish they could deliver.

If you are searching for a media partner to brand your message through print, mobile apps, online, video, social or cooperative promotions, we have endless resources to take your brand to the next level. We truly look forward to working with all of our current clients in 2013, as well as forging new partnerships, building your brand and exceeding your expectations. Go ahead, get on our wheel.

Sincerely,

Robb A. MesecherAdvertising Director Hi-Torque Publications, Inc

DEDICATIONPASSIONQUALITY

LEADERSHIPEXPERIENCE

READERSHIP CREDIBILITY

GLOBAL INSIGHT

CONNECTED AUTHENTICITYUNMATCHED

“For me, advertising in RBA and MBA, is a no-brainer.

The product reviews, features and editorial are all fi rst rate. Combine this

with substantial circulation numbers, and you’ve got

two “go-to” magazines for advertisers who are serious

about driving sales.”

Al Budris, 32 year bicycle

industry veteran

MIKE WIRTHMBA Assistant Editor

DOUG BARNETTMBA Assistant Editor

ZAPATA ESPINOZARBA Editor

MIKE WIRTHMBA Assistant EditorMIKE WIRTHMBA Assistant Editor

JIM McILVAIN MBA Editor

MICHAEL WHITERBA Assistant Editor

NEIL SHIRLEYRBA Assistant Editor

Meet the Editors

DOUG BARNETTMBA Assistant Editor

BEN CROCKETT BMXPlus! Editor

CHRIS ARRIAGABMX Plus! Assistant Editor

Q: Print is dying; what will you guys do?

A: Grow! We have been asked that question for years now, and never

before has Hi-Torque had a better year of circulation growth than in 2012. While the outcome of print media will be debated on the Internet for decades to come, we are 100% positive—as long as there are trees, there will be magazines.

The new media opportunities available today have delivered double-digit sales growth to our titles. Just as this letter was tapped out on an iPad, our Apple Newsstand digital subscription platform has grown our subscription base by over 30% in the first 9 months in 2012. Hi-Torque will surpass 1 million app downloads in our first year with Apple Newsstand.

There simply has never been a more exciting time to choose Hi-Torque as your media partner. Whether itʼs in print, online, video or social media, Hi-Torque is efficient in delivering your branding message.

Just as your favorite couch or leather chair doesn’t really care how you get your information, honestly, neither do we. So as we grow these new digital platforms, what hasn’t changed is who we are: the most influential and trusted media partner in the cycling industry today.

“RBA is one of the publications in our industry that I always look forward to reading. I have a long history (nearly 3 decades) working with Zap, and Neil truly understands racing like few other editors. Together they provide unique perspective & insight to our industry & the sport of cycling.” Wayne StetinaShimano Road Product Specialist

8 / Mountain Bike Action

14 / Road Bike Action

20 / BMX Plus!

26 / Website Advertising

28 / Advertising Contacts

CONTENTS

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MOUNTAIN BIKE ACTION AT A GLANCE

TOTAL MONTHLY REACH 431,860

PRINT RUN 126,500

PAID SUBSCRIPTIONS 29,300

PAID NEWSSSTAND SALES 50,900

TOTAL PAID SALE 80,200

PROMOTIONAL DISTRIBUTION 2,400

TOTAL DISTRIBUTION 82,600

READERS PER COPY 4

MBACTION.COM VISITS 101,460

MONTHLY PAGE VIEWS 248,496

2012 VIDEO DOWNLOADS 183,211

AVERAGE AGE 41

MALE 97%

MARRIED 68%

COLLEGE GRADUATE 62%

ANNUAL INCOME $75,000 SEPTEMBER 2012 ISSUE GOOGLE ANALYTICS JULY 2012

“From my perspective Mountain Bike Action is unmatched in regards to reach and content while maintaining a unique voice the mountain bike community knows and trusts. For these reasons MBA is an integral part of my print advertising campaign at SCOTT Sports.” Adrian Montgomery, Marketing/PR Director of SCOTT Sports Bike Division USA

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Mountain Bike Action has been the industry leader since it was launched in 1986, and, in 26 years, has amassed a core readership comprised of the sport’s most influential riders. No magazine covers breaking technology better, has the history or comprehends the issues that drive our sport as well as Mountain Bike Action. Find an enthusiastic rider who knows what’s going on in the mountain bike world and you have found the core MBA reader.

MBA’s candid product tests and side-by-side bike reviews have built a loyal readership—the go-to riders who influence almost every purchase made by novice enthusiasts. Our readership is the power that consistently drives business to Mountain Bike Action advertisers more effectively than any other medium in the marketplace.

MBA led the industry’s print media into digital publication, with simultaneous delivery to advertisers and foreign subscribers worldwide, including instant access to the magazine on their iPhones, iPads and other e-readers. Advertisers benefit from live links inside the digital issues that drive additional traffic directly to their doorsteps.

MBAction.com extends the print magazine and its advertisers’ messages into the present moment with as-it-happens global race coverage, product debuts and breaking industry news. Together, Mountain Bike Action’s online presence, digital publication and powerful print message place the sport’s most important customers in front of the industry’s most relevant businesses. We invite you to become one of them.

“Year after year, MBA consistently gets results. We show a spike in sales from magazine tests, it’s the place where our customers say they have seen our advertisements, and it’s still the only magazine reaching a truly international audience.”

Joel SmithX-Fusion

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“Mountain Bike Action is the leading cycling magazine for true mountain bike enthusiasts and is our #1 choice for advertising.”

Chris Cocalis, President, Pivot Cycles

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Print Web Print Web Print Web Print WebBICYCLE PURCHASING

Do you own a mountain bike?Yes ...................................... 100% .............97%No .............................................0% ...............3%

How many mountain bikes do you own?1............................................. 35% .............40%2............................................. 33% .............37%3............................................. 21% .............14%4................................................6% ...............5%5-9 ............................................4% ...............3%10+ ...........................................1% ...............0%

Was your newest bike a complete bike or frame only?Complete ............................... 81% .............84%Frame only ............................ 19% .............16%

What frame material is your newest bike made of?Aluminum .............................. 82% .............81%Carbon fiber .......................... 11% .............10%Titanium....................................1% ...............2%Chromoly/steel .........................5% ...............6%Other ........................................1% ...............1%

What suspension does your newest bike have?Rigid .........................................5% ...............4%Front suspension .................. 37% .............40%Full suspension ..................... 58% .............56%

What brand is your newest mountain bike?Cannondale ..............................7% ...............5%Chumba....................................1% ...............0%Diamondback ...........................1% ...............2%Ellsworth ...................................2% ...............0%Felt ............................................1% ...............1%Fisher ........................................6% ...............4%Giant .........................................6% ...............9%GT .............................................4% ...............6%Haro ..........................................0% ...............1%Ibis ............................................1% ...............1%Intense ......................................1% ...............1%Jamis ........................................2% ...............2%KHS ..........................................1% ...............1%Kona .........................................3% ...............3%Marin ........................................0% ...............1%Mongoose ................................1% ...............1%Motobecane .............................1% ...............1%Niner .........................................4% ...............2%Norco ........................................0% ...............1%Pivot .........................................1% ...............1%Raleigh .....................................1% ...............0%Redline .....................................1% ...............0%Rocky Mountain .......................2% ...............2%Salsa .........................................0% ...............1%Santa Cruz ...............................6% ...............4%Schwinn....................................1% ...............1%Scott .........................................1% ...............2%Specialized ............................ 18% .............19%Titus ..........................................2% ...............1%Transition ..................................1% ...............0%Trek ........................................ 14% .............14%Yeti ............................................2% ...............0%Other ........................................8% .............10%

Do you plan to buy a mountain bike in the next 12 months?Yes ........................................ 27% .............37%No ......................................... 35% .............28%Undecided ............................. 38% .............35%

What brand of mountain bike do you plan to buy next?Airborne ....................................0% ...............1%Cannondale ..............................4% ...............4%Diamondback ...........................1% ...............1%Ellsworth ...................................1% ...............1%Felt ............................................1% ...............1%Fezzari ......................................1% ...............0%Fisher ........................................1% ...............1%Giant .........................................3% ...............7%GT .............................................4% ...............9%Ibis ............................................2% ...............1%Intense ......................................1% ...............2%Jamis ........................................2% ...............2%KHS ..........................................1% ...............1%Kona .........................................2% ...............2%Moots .......................................1% ...............0%Motobecane .............................0% ...............1%Niner .........................................4% ...............4%Norco ........................................1% ...............1%Pivot .........................................4% ...............3%Rocky Mountain .......................2% ...............2%Salsa .........................................1% ...............1%Santa Cruz ...............................4% ...............8%Scott .........................................2% ...............2%Specialized ............................ 10% .............17%Transition ..................................1% ...............1%Trek ...........................................8% ...............9%Turner .......................................1% ...............1%Ventana ....................................1% ...............0%Yeti ............................................4% ...............4%Undecided ............................. 32% .............13%

Is your next mountain bike purchase going to be a 26er, 650b (27.5-incher) or 29er?26er ....................................... 37% .............38%650b .........................................9% ...............4%29er ....................................... 54% .............58%

If a 29er, what brand of 29-inch wheel mountain bike do you plan to buy?Cannondale ..............................4% ...............4%Diamondback ...........................0% ...............1%Ellsworth ...................................1% ...............1%Felt ............................................0% ...............1%Fisher ........................................3% ...............4%Giant .........................................2% ...............7%GT .............................................3% .............11%Intense ......................................0% ...............1%Jamis ........................................2% ...............1%Kona .........................................2% ...............3%Marin ........................................0% ...............1%Moots .......................................1% ...............1%Motobecane .............................0% ...............1%Niner .........................................9% ...............8%Norco ........................................0% ...............1%Pivot .........................................2% ...............2%Rocky Mountain .......................3% ...............2%Salsa .........................................1% ...............1%Santa Cruz ...............................5% ...............8%Specialized ............................ 12% .............18%Turner .......................................0% ...............1%Ventana ....................................1% ...............0%Undecided ............................. 36% ...............9%Other ........................................9% .............17%

How much did your newest complete mountain bike cost?Less than $399 .........................4% ...............5%$400-$800 ............................. 12% .............17%$801-$999 ................................8% ...............8%$1000-$1499 ......................... 11% .............13%$1500-$1999 ............................8% .............12%$2000-$2499 ......................... 12% .............14%$2500-$2999 ......................... 11% ...............9%$3000-$3999 ......................... 15% .............11%$4000-$4999 ......................... 11% ...............5%$5000+ .....................................8% ...............6%

Where did you buy your mountain bike?New from bike shop .............. 69% .............66%Dept store/sport store ..............2% ...............5%Mail order .................................3% ...............2%Internet .................................. 12% .............13%Used ...................................... 11% .............14%Other ........................................3% ...............0%

What time of the year did you get your bike?Jan-Mar ................................. 31% .............32%Apr-Jun .................................. 33% .............35%July-Sept ............................... 17% .............15%Oct-Dec ................................. 19% .............18%

What influenced the purchase of your bike the most?Color .........................................3% ...............1%Weight ......................................9% ...............3%Price ...................................... 24% .............20%Dealer support ...................... 10% ...............9%Tests results in MBA ............. 13% .............20%Ads in MBA ..............................2% ...............2%Previous experience.............. 19% .............22%Friends recommend .................9% .............12%Factory race team ....................1% ...............1%Dealers recommend .............. 10% .............10%

Do you own a road bike?Yes ........................................ 41% .............33%No .......................................... 59% .............67%

Do you plan to buy a road bike? ..................Yes ........................................ 12% .............14%No .......................................... 69% .............65%Undecided ............................. 19% .............21%

What is your main source of information on new mountain bikes?MBA ...................................... 62% .............47%Bike shops ............................ 11% ...............8%Friends .....................................8% ...............6%Other mags ..............................5% ...............3%People at races ........................1% ...............1%Internet message boards .........8% .............16%Catalogs ...................................2% ...............1%MBA.COM ................................. na .............12%Other .......................................3% ...............6%

PARTS AND ACCESSORIES

What is your main source of information for purchasing bicycle parts?MBA ...................................... 43% .............25%Catalogs ...................................4% ...............2%Other mags ..............................3% ...............1%Bike shop .............................. 19% .............17%Friends .....................................4% ...............5%Internet .................................. 25% .............48%Other .......................................2% ...............2%

Where do you buy the majority of your bicycle parts?Bike shop .............................. 52% .............51%Internet .................................. 41% .............44%Mail order catalog ....................4% ...............2%Mail order ad ............................1% ...............1%Sporting good ..........................1% ...............1%Other ........................................1% ...............1%

What brand of shifters have you purchased for your bike?SRAM .................................... 31% .............27%Shimano ................................ 39% .............33%Other ........................................1% ...............2%None ...................................... 29% .............38%

What brand of tires have you purchased for your bike?Bontrager .............................. 11% .............16%Continental ............................ 11% .............12%CST ..........................................1% ...............1%Geax .........................................4% ...............3%Hutchinson ...............................4% ...............5%Intense ......................................0% ...............2%IRC ...........................................3% ...............3%Kenda .................................... 33% .............38%Maxxis ................................... 18% .............29%Michelin ....................................4% ...............5%Nokian ......................................1% ...............1%Panaracer .............................. 10% .............11%Ritchey .....................................1% ...............2%Schwalbe .............................. 13% .............12%Slime SRT.................................0% ...............0%Specialized ............................ 17% .............20%Tioga ........................................1% ...............4%WTB....................................... 15% .............18%Other ........................................4% ...............4%

Do you run your tires tubeless?Yes ......................................... 35% .............32%No .......................................... 65% .............68%

What brand of grips have you purchased for your bike?A’ME .........................................1% ...............0%ATI ............................................0% ...............1%Answer .....................................1% ...............1%Azonic.......................................2% ...............1%Bontrager .................................7% ...............4%Ergon ..................................... 13% .............10%GripShift ...................................1% ...............1%Intense ......................................1% ...............0%Lizard Skins ........................... 16% ...............9%Kore ..........................................0% ...............0%ODI ........................................ 18% .............17%Oury ..........................................8% ...............5%Pedros ......................................1% ...............0%Race Face ................................3% ...............2%Ritchey .....................................1% ...............2%Serfas .......................................1% ...............1%Specialized ...............................9% ...............8%Tioga ........................................1% ...............0%WTB..........................................3% ...............4%Yeti ............................................4% ...............1%Stock ........................................6% ...............6%Other .................................... 13% .............17%None ...................................... 11% ...............8%

What brand of handlebars have you purchased for your bike?Answer .....................................4% ...............2%Atomic ......................................1% ...............0%Azonic.......................................3% ...............1%Bontrager .............................. 11% ...............6%Easton ................................... 23% .............18%Funn .........................................1% ...............0%FSA ...........................................4% ...............3%Profile .......................................1% ...............0%Race Face ................................8% ...............7%Renthal .....................................1% ...............1%Ritchey .....................................5% ...............4%Salsa .........................................1% ...............1%Specialized ...............................7% ...............4%Sunline......................................0% ...............1%Syncros ....................................1% ...............0%Titec ..........................................4% ...............1%Truvativ .....................................6% ...............5%WTB..........................................1% ...............1%Stock ..................................... 21% .............30%Other ..................................... 12% .............11%

What brand of stems have you purchased for your bike?Answer .....................................1% ...............0%Azonic.......................................2% ...............1%Bontrager .............................. 10% ...............6%Coda .........................................1% ...............0%Control Tech .............................1% ...............0%Easton ................................... 12% ...............8%FSA ...........................................3% ...............3%Kore ..........................................1% ...............1%Profile .......................................1% ...............0%Race Face ................................8% ...............7%Ritchey .....................................7% ...............5%Salsa .........................................1% ...............1%Syncros ....................................1% ...............1%Sunline......................................0% ...............1%Thomson ............................... 14% ...............9%Titec ..........................................1% ...............0%Transition ..................................0% ...............0%Truvativ .....................................7% ...............5%WTB..........................................1% ...............1%Stock ..................................... 16% .............10%Other ........................................9% .............31%None ...................................... 18% ...............9%

What brand of hubs have your purchased for your bike?American Classic .....................4% ...............1%Chris King .................................7% ...............4%DT .............................................5% ...............6%Hope .........................................3% ...............3%Industry Nine ............................2% ...............1%Ringle .......................................1% ...............2%Shimano ................................ 15% .............16%WTB..........................................2% ...............2%White Industries .......................1% ...............0%Stock ..................................... 21% .............12%Other ..................................... 13% .............12%None ...................................... 31% .............41%

What brand of brakes have you purchased for your bike?Avid ....................................... 32% .............30%Formula ....................................3% ...............2%Hayes .......................................9% ...............6%Hope .........................................3% ...............1%Magura .....................................4% ...............2%Pro Max ....................................0% ...............1%Shimano ................................ 17% .............18%Tektro ........................................1% ...............2%Stock ..................................... 15% ...............9%Other ........................................3% ...............2%None ...................................... 18% .............27%

What brand of cranks have you purchased for your bike?Bontrager .................................2% ...............1%Crank Brothers .........................2% ...............0%FSA ...........................................5% ...............4%Race Face ............................. 10% ...............7%SRAM .......................................8% ...............8%Shimano ................................ 29% .............27%Truvativ .....................................8% ...............8%Stock ..................................... 16% ...............9%Other ........................................3% ...............2%None ...................................... 24% .............34%

What brand of pedals have you purchased for your bike?Atom Lab ..................................0% ...............1%Azonic.......................................3% ...............3%Crank Brothers ...................... 25% .............22%Look .........................................0% ...............1%Ritchey .....................................1% ...............1%Shimano ................................ 38% .............39%Speedplay ................................1% ...............1%Sunline......................................1% ...............0%Time..........................................7% ...............5%VP Components .......................1% ...............0%Wellgo .................................... 10% ...............6%WTB..........................................2% ...............2%Xpedo .......................................1% ...............1%Other ..................................... 12% ...............8%None .........................................8% .............12%

What brand of wheels have you purchased for your bike?Alex...........................................1% ...............1%American Classic .....................2% ...............2%Azonic.......................................2% ...............1%Bontrager .................................7% ...............7%Crank Brothers .........................1% ...............2%DT .............................................6% ...............5%Easton ......................................6% ...............4%FSA ...........................................0% ...............1%Industry Nine ............................2% ...............1%Mavic ..................................... 15% .............18%Ringle .......................................1% ...............0%Ritchey .....................................1% ...............1%Shimano ...................................3% ...............5%Specialized ...............................2% ...............4%Spinergy ...................................1% ...............0%Stans NoTubes/ZTR .............. 10% ...............9%Sun ...........................................3% ...............3%Sunline......................................1% ...............1%Velocity .....................................1% ...............1%Vuelta........................................1% ...............1%WTB..........................................4% ...............5%Stock ..................................... 15% .............13%Other ........................................8% ...............7%None ...................................... 21% .............18%

What brand of forks have you purchased for your bike?Cannondale ..............................3% ...............1%Fox ........................................ 28% .............24%Manitou ....................................7% ...............3%Marzocchi.................................5% ...............5%RockShox .............................. 30% .............24%RST...........................................1% ...............1%Suntour .....................................3% ...............3%White Brothers .........................0% ...............1%X-Fusion ...................................1% ...............1%Other ........................................3% ...............3%None ...................................... 33% .............35%

What brand of seat have you purchased for your bike?Azonic.......................................1% ...............1%Bontrager .............................. 10% ...............6%Cobb ........................................2% ...............1%FSA ...........................................0% ...............1%Fizik ..........................................5% ...............6%Koobi ........................................2% ...............0%San Marco ................................2% ...............1%SDG ..........................................1% ...............1%Selle Italia .............................. 10% ...............7%Specialized ............................ 14% .............13%Ritchey .....................................1% ...............1%Titec ..........................................1% ...............0%WTB....................................... 36% .............30%Velo ...........................................1% ...............1%Other ..................................... 13% ...............9%None ...................................... 14% .............22%

If you own a cycle computerwhich brand do you own?Cat Eye .................................. 49% .............36%Cycle-ops .................................0% ...............1%Garmin ................................... 15% .............20%Niterider ....................................1% ...............1%Polar .........................................1% ...............3%Schwinn....................................2% ...............3%Shimano ...................................0% ...............2%Sigma .......................................6% ...............9%Specialized ...............................4% ...............5%Trek ...........................................8% ...............3%Vetta .........................................2% ...............2%Other ..................................... 12% .............15%

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What brand of seatpost have you purchased for your bike?Bontrager .................................8% ...............5%Easton ......................................9% ...............6%FSA ...........................................2% ...............2%Gravity Dropper ........................2% ...............1%Joplin ........................................0% ...............2%Kalloy ........................................1% ...............0%Race Face ................................5% ...............3%Ritchey .....................................0% ...............3%Rock Shox ................................2% ...............3%Shimano ...................................1% ...............1%Specialized Command Post ....7% ...............4%Syncros ....................................1% ...............1%Thomson ............................... 18% .............14%Titec ..........................................1% ...............0%Thud Buster..............................1% ...............1%Truvativ .....................................2% ...............3%WTB..........................................2% ...............2%Other ..................................... 12% .............12%None ...................................... 34% .............36%

What brand of chains have your purchased for your bike?KMC ...................................... 13% .............16%Rohloff ......................................1% ...............1%Shimano ................................ 42% .............51%SRAM .................................... 48% .............45%Wippermann ..................................................2%

On average, how much do you spend on bicycle parts a year?less then $199 ....................... 19% .............20%$200-$349 ............................. 29% .............28%$350-$499 ............................. 17% .............18%$500-$649 ............................. 13% .............13%$650-$999 ............................. 10% .............10%$1,000-$1499 ...........................6% ...............7%$1,500+ ....................................6% ...............4%

BIKE APPAREL

On average, how much do you spend on bicycle apparel a year?Less than $199 ...................... 48% .............48%$200-$349 ............................. 35% .............33%$350-$499 ................................9% .............10%$500-$649 ................................5% ...............6%$650-$999 ................................1% ...............2%$1,000-$1,499 ..........................1% ...............1%$1,500+ ....................................1% ...............0%

What is your main source of information for purchasing bicycling apparel?MBA ...................................... 27% .............19%Bike shops ............................ 24% .............19%Catalogs ................................ 10% ...............4%Friends .....................................4% ...............5%Internet & mbaction.com ....... 29% .............52%Mail order ads ..........................1% ...............1%Other mags ..............................1% ...............1%Other ........................................4% ...............2%

Where do you buy the majority of your bicycling apparel?Bike shops ............................ 41% .............39%Mail order catalog ................. 11% ...............3%Internet .................................. 39% .............46%Sporting goods ........................5% .............10%Other ........................................3% ...............2%

What brand of helmet do you own?Azonic.......................................1% ...............0%Bell ........................................ 30% .............24%Fox ........................................ 12% .............12%Giro ........................................ 41% .............35%Lazer .........................................1% ...............2%Louis Garneau ..........................1% ...............2%O’Neal ......................................0% ...............1%POC ..........................................0% ...............1%Pryme .......................................1% ...............0%SixSixOne .................................3% ...............3%Specialized ............................ 17% .............12%Trek ...........................................3% ...............3%Troy Lee ....................................0% ...............1%Uvex .........................................2% ...............2%Other ........................................6% ...............8%None .........................................3% ...............2%

What cycling gloves do you own?Answer .....................................2% ...............2%AXO ..........................................1% ...............1%Azonic.......................................3% ...............2%Cannondale .............................3% ...............2%Dakine ......................................5% ...............4%Fox ........................................ 36% .............33%Giro ...........................................8% ...............7%Lizard Skins ..............................1% ...............1%Louis Garneau ..........................3% ...............3%Nashbar ....................................1% ...............0%Pearl Izumi ............................. 12% .............11%Performance.............................5% ...............2%Royal ........................................0% ...............1%SixSixOne .................................6% ...............7%Specialized ............................ 19% .............13%Trek ...........................................3% ...............2%Troy Lee ....................................3% ...............4%Other ..................................... 19% .............13%None .........................................6% ...............8%

What type do you wear?Baggy .................................... 57% .............67%Bib shorts .............................. 15% .............12%Bicycle cut ............................. 20% .............16%Other ........................................8% ...............5%

What brand of cycling shoes do you own? Adidas ......................................2% ...............2%Answer .....................................0% ...............1%Cannondale ..............................2% ...............1%Louis Garneau ..........................2% ...............1%Diadora .....................................3% ...............3%Five Ten ....................................7% ...............6%Gaerne......................................1% ...............0%Lake ..........................................5% ...............2%Nike ..........................................1% ...............4%Northwave ................................2% ...............2%Shimano ................................ 18% .............20%Sidi ........................................ 10% ...............9%SixSixOne .................................1% ...............2%Specialized ............................ 24% .............16%Other ..................................... 23% .............17%None ...................................... 18% .............15%

What brand of cycling shorts do you own? Azonic.......................................2% ...............1%Bellweather ..............................3% ...............1%Cannondale ..............................6% ...............2%Fox ........................................ 22% .............22%Kona .........................................1% ...............1%Louis Garneau ..........................7% ...............4%Nema ........................................1% ...............1%Oakley ......................................3% ...............2%Pearl Izumi ............................. 23% .............14%Performance.............................8% ...............5%Primal Wear ..............................3% ...............1%Royal ........................................1% ...............2%SixSixOne .................................1% ...............1%Specialized ...............................8% ...............4%Troy Lee ....................................1% ...............2%Other ..................................... 36% .............21%None ...................................... 12% .............14%

What brand of cycling jersey do you own? Azonic.......................................3% ...............1%Bellweather ..............................4% ...............1%Cannondale ..............................5% ...............2%Fox ........................................ 27% .............21%Louis Garneau ..........................7% ...............3%Oakley ......................................2% ...............2%Pearl Izumi ............................. 15% ...............9%Performance.............................9% ...............3%Primal Wear ........................... 10% ...............4%Royal ........................................1% ...............2%SixSixOne .................................1% ...............2%Swobo ......................................1% ...............0%Troy Lee ....................................2% ...............3%Other ..................................... 32% .............20%None ...................................... 24% .............26%

BICYCLE ACCESSORIES

On average, how much do you spend on bicycle accessories a year?less than $249 ....................... 59% .............58%$250-$399 ............................. 25% .............27%$400-$599 ................................8% .............11%$600-$1000 ..............................6% ...............3%$1000+ .....................................2% ...............1%

What is your main source of informarion for purchasing bicycle accessories?MBA ...................................... 42% .............27%Ads in MBA ........................... 17% .............15%Catalogs ...................................5% ...............6%Other Mags ..............................4% ...............2%Bike Shop .............................. 16% .............21%Friends .....................................6% .............10%Internet chat .............................5% .............14%Other .......................................5% ...............6%

Where do you buy the majority of your bicycle accessories?Bike shop .............................. 48% .............47%Mail order catalog ....................9% ...............2%Sporting good ..........................2% ...............3%Internet .................................. 38% .............47%Other ........................................3% ...............1%

Have you ever purchased cycling parts on the Internet? Yes ......................................... 75% .............81%No .......................................... 25% .............19%

If you own bicycle lights which brand do you own?Cat Eye .................................. 18% .............22%Cygolite ....................................8% ...............8%Hope .........................................0% ...............1%Jet.............................................2% ...............1%Knog .........................................2% ...............2%Lupine.......................................2% ...............1%Marwi ........................................0% ...............1%Nightsun ...................................0% ...............1%Niterider ................................. 26% .............27%Specialized ...............................1% ...............2%Turbo Cat..................................0% ...............1%Vetta .........................................0% ...............1%VistaLite ....................................1% ...............2%Trek ...........................................2% ...............3%Other ..................................... 38% .............27%

ABOUT YOU

How often do you buy Mountain Bike Action Magazine?1-4 issues per year ..................7% .............20%5-8 issues per year ..................6% .............12%9-12 issues per year ............. 10% .............12%Subscribe per year ................ 77% .............42%Website per year .........................................15%

How long have you been reading MBA?Less than 1 yr ........................ 10% .............23%1-2- years .............................. 19% .............20%2-3 years ............................... 14% .............14%3-4 years ..................................7% ...............8%4+ years................................. 49% .............35%

How many people besides yourself look through your copy of Mountain Bike Action?None ...................................... 29% .............37%1............................................. 27% .............27%2............................................. 23% .............18%3............................................. 14% .............10%4................................................2% ...............3%5................................................1% ...............1%6+ .............................................4% ...............4%

How often do you look at cycling-related websites?3x per day ................................8% .............15%2x per day ................................7% ...............8%Everyday................................ 23% .............32%2x per week ........................... 15% .............15%Weekly ................................... 27% .............20%Monthly ................................. 20% .............10%

What is your gender?Male ....................................... 97% .............97%Female ......................................3% ...............3%

What is your age?13-15 ........................................3% ...............2%16-19 ........................................3% ...............3%20-24 ........................................1% ...............5%25-29 ........................................6% .............12%30-34 ........................................7% .............16%35-39 ..................................... 16% .............19%40-44 ..................................... 18% .............19%45-49 ..................................... 12% .............11%50-54 ..................................... 14% ...............8%55+ ........................................ 21% ...............5%

Are you married?Yes ......................................... 68% .............67%No .......................................... 32% .............33%

What is you total yearly household income?$150k+ .................................. 10% .............13%$120k-$149k ............................9% .............13%$90k-$119k ........................... 21% .............19%$70k-$89k ................................9% .............16%$50k-$69k ............................. 16% .............15%$30k-$49k ............................. 21% .............13%Under $30k............................ 14% .............11%

If you own a smartphone what brand do you own? (73% own smartphone)Android .................................. 37% .............40%Blackberry ............................. 11% ...............9%iPhone ................................... 42% .............45%Palm .........................................1% ...............0%Windows ..................................3% ...............2%Other ........................................6% ...............5%

If no, do you plan on purchasing a smartphone?Yes ......................................... 17% ............... NANo .......................................... 83% ............... NA

If you own a tablet/e-reader device which brand do you own?Yes, I own a tablet ................. 33% .............43%Android-based .........................8% .............12%iPad ....................................... 32% .............24%iPad2 ..................................... 22% .............30%iPad3 ........................................2% ...............8%Kindle .................................... 16% .............11%Kindle Fire ................................8% ...............8%Nook ...................................... 12% ...............7%

If no, do you plan on purchasing a tablet/e-reader device?Yes ......................................... 15% ............... NANo .......................................... 85% ............... NA

Are you interested in receivingMBA mag on your phone/tablet?Yes ......................................... 23% .............34%No .......................................... 77% .............66%

If you are over 18, what is your level of education?High school grad ................... 33% .............21%Attending college .....................7% .............12%College grad .......................... 46% .............56%Other ..................................... 14% .............11%

What type of bike do you own?All mountain .......................... 38% .............39%Cross-cntry race ................... 38% .............42%Downhill ....................................6% ...............5%Trailbike ................................. 55% .............46%Dirt jump/skatepark .................4% ...............4%Dual slalom/mnt cross .............1% ...............1%

What type of riding do you participate in? Street riding/skate ....................9% ...............9%Gravity/downhill .................... 11% .............15%Dirt jump ...................................4% ...............7%cross cntry/trail ..................... 91% .............98%Other ........................................8% ...............6%

Do you race? If so, which events?6 hr ........................................ 17% ...............9%12 hr .........................................7% ...............7%24 hr .........................................7% ...............9%Cross country ........................ 57% .............52%Downhill ....................................3% ...............5%Marathon ..................................4% ...............8%Dual slalom/mtn cross .............1% ...............4%Super D ....................................4% ...............6%

What class do you compete in?Beginner ................................ 40% .............46%Cat 2/sport ............................ 39% .............32%Cat 1/expert .............................5% ...............5%High school league ..................2% ...............3%Jr ..............................................2% ...............3%Masters ................................. 11% .............10%Pro ............................................1% ...............1%

How often do you race a year?1-5 times ............................... 74% .............80%6-14 times ............................. 22% .............17%15-24 times ..............................4% ...............2%25+ ...........................................1% ...............1%

Are you a member of the following organizations?IMBA...................................... 22% .............14%USA Cycling .............................7% ...............4%Other ..................................... 13% ...............8%None ...................................... 58% .............74%

How many hours do you spend riding your bike each week?Less than 3 ...............................7% ...............9%3-6 ......................................... 39% .............39%7-9 ......................................... 29% .............25%10-13 ..................................... 14% .............17%14-17 ........................................6% ...............5%18-20 ........................................3% ...............3%21+ ...........................................2% ...............2%

How many other members of your family also ride mountain bikes?None ...................................... 40% .............37%1............................................. 34% .............33%2............................................. 14% .............15%3................................................6% ...............9%4+ .............................................6% ...............6%

Have you ever taken a mountain bike vacation?Yes ........................................ 43% .............35%No .......................................... 33% .............32%Plan to ................................... 24% .............33%

How much of the maintenance/repairs/upgrades on your bicycle are done by you?100% ..................................... 20% .............20%75-99% ................................. 34% .............29%50-74% ................................. 16% .............21%25-49% ................................. 15% .............14%Less than 25% ...................... 15% .............16%

Do you own a pickup?Yes ........................................ 46% .............36%No .......................................... 54% .............64%

What brand of pickup do you own?Chevrolet ............................... 21% .............18%Dodge .................................... 12% .............12%Ford ....................................... 24% .............22%GMC .........................................5% ...............6%Honda .......................................2% ...............2%Nissan ................................... 13% ...............8%Toyota .................................... 27% .............20%Other ........................................5% .............12%

What other vehicles do you own?BMX bike ..................................8% ...............7%Car ......................................... 60% .............68%Motorhome/RV .........................7% ...............4%Off-road motorcycle .............. 10% ...............9%Skateboard ...............................9% .............11%SUV ....................................... 41% .............43%

What other sports/activities do you participate in?BMX ..........................................4% ...............5%Boating .................................. 21% .............17%Camping ................................ 52% .............55%Fishing ................................... 36% .............32%Motorcycle riding .................. 15% .............18%Road cycling ......................... 30% .............31%Rock climbing ..........................7% .............13%Running ................................. 22% .............37%Skiing..................................... 25% .............24%Snowboarding ....................... 15% .............21%Weight lifting .......................... 32% .............34%Truck off-roading ......................7% ...............9%

What brand casual shoes do you wear?Adidas ................................... 18% .............18%Airwalk ......................................1% ...............1%Converse ..................................5% ...............7%DC ............................................3% ...............6%Etnies........................................3% ...............2%New Balance ......................... 23% .............20%Nike ....................................... 30% .............35%Puma ........................................4% ...............7%Skechers ..................................7% ...............9%Vans ....................................... 10% .............15%Other ..................................... 36% .............29%None .........................................2% ...............3%

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GENERAL ADVERTISING RATES

Black & White 1X 3X 6X 12X1 Page ..................... $4,120 ..............$3,955 ............ $3,790 ..........$3,560 2/3 ........................... 3,420 ................3,280 .............. 3,145 ..............2,955 1/2 ........................... 2,800 ................2,690 .............. 2,575 ..............2,425 1/3 ........................... 2,095 ................2,015 .............. 1,930 ..............1,820 1/4 ........................... 1,605 ................1,540 .............. 1,475 ..............1,385 1/6 ........................... 1,195 ................1,145 .............. 1,095 ..............1,030Black & One Color1 Page ..................... $5,101 ..............$4,795 ............ $4,580 ..........$4,300 2/3 ........................... 4,110 ................3,935 .............. 3,755 ..............3,520 1/2 ........................... 3,360 ................3,215 .............. 3,070 ..............2,885 1/3 ........................... 2,555 ................2,445 .............. 2,335 ..............2,195Four-Color1 Page ..................... $6,110 ..............$5,845 ............ $5,585 ..........$5,245 2/3 ........................... 5,010 ................4,795 .............. 4,580 ..............4,300 1/2 ........................... 3,970 ................3,800 .............. 3,635 ..............3,4101/3 ........................... 3,115 ................2,980 .............. 2,845 ..............2,675

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be pre-pared by Hi-Torque. When they are prepared by Hi-Torque, mate-rial must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X B&W Color B&W Color B&W Color B&W Color1/6 page $820 970 $785 935 $745 895 $705 8553-inch $565 690 $530 655 $500 625 $445 5702-inch $445 545 $420 520 $395 495 $355 4551-inch $260 360 $245 345 $230 330 $205 305Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSuANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2013 ................10-8-2012 ............ 10-15-2012 ............ 12-6-2012February 2013 ..............11-7-2012 ............ 11-14-2012 ............ 1-10-2013March 2013 ..................12-6-2012 ............ 12-13-2012 .............. 2-7-2013April 2013 .....................1-10-2013 ............ 1-17-2013 ................ 3-7-2013May 2013 ......................2-11-2013 ............ 2-19-2013 .............. 4-11-2013June 2013 .....................3-8-2013 .............. 3-15-2013 ................ 5-9-2013July 2013 ......................4-9-2013 .............. 4-16-2013 ................ 6-6-2013August 2013 .................5-7-2013 .............. 5-14-2013 ................ 7-4-2013September 2013 ...........6-6-2013 .............. 6-13-2013 ................ 8-8-2013October 2013 ...............7-8-2013 .............. 7-15-2013 ................ 9-5-2013November 2013 ............8-5-2013 .............. 8-12-2013 .............. 10-3-2013December 2013 ............9-9-2013 .............. 9-16-2013 .............. 11-7-2013January 2014 ................10-7-2013 ............ 10-14-2013 ............ 12-5-2013February 2014 ..............11-5-2013 ............ 11-12-2013 .............. 1-9-2014March 2014 ..................12-5-2013 ............ 12-12-2013 .............. 2-6-2014 Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

DISCOuNTS

FREQuENCY DISCOuNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MuLTIPLE INSERTION DISCOuNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MuLTIPLE MAGAZINE DISCOuNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQuIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.

“We are always impressed with the depth and penetration of MBA into other countries outside the USA. Year after year MBA continues to be one of the first choices at the newsstands for keen mountain bike readers/riders. Keep up the good work!”

Peter Stace-SmithPR Marketing ManagerNorco Bicycles

14 hi-torque.com

ROAD BIKE ACTION AT A GLANCE

TOTAL MONTHLY REACH 357,347

PRINT RUN 94,200

PAID SUBSCRIPTIONS 14,200

PAID NEWSSSTAND SALES 39,950

TOTAL PAID SALE 54,150

PROMOTIONAL DISTRIBUTION 900

TOTAL DISTRIBUTION 55,050

READERS PER COPY 3.5

ROADBIKEACTION.COM VISITS 164,655

MONTHLY PAGE VIEWS 319,297

2012 VIDEO DOWNLOADS 207,312

AVERAGE AGE 45

MALE 95%

MARRIED 73%

COLLEGE GRADUATE 65%

ANNUAL INCOME $85,000 SEPTEMBER 2012 ISSUE GOOGLE ANALYTICS JULY 2012

“The bike industry (today) needs Zap more than ever. Ya see, he cares. He cares about the sport and the athletes. He’s not interested in damaging it or its players for a headline. I love the man.”

Lance Armstrong7-Time Tour De France Champion

www.hi-torque.com 15

Hey, let’s cut to the chase, shall we? You are looking for a media partner that will most effectively help brand and promote your products. A partner who not only understands the meaning of the word “partner,” but the word “promote” as well. We know there are plenty of choices available to you in the market today, but none offer the quality of service and readership that Road Bike Action does.

Now entering our seventh year, Road Bike Action continues to be the best place to have your products be seen. Since our inception, RBA has adhered to a mantra that we don’t just review or test new products, we celebrate them. No one else offers the variety of beautiful bike tests with two-page action intros or products tests that leap off the pages in almost life-like size. And as America’s biggest road-bike-specific title—with 50,000+ monthly readers—we are eager to engage the cycling-mad public with all the latest info on all the latest innovations found throughout the sport.

Whether it’s from a perch atop the winner’s podium at the Sea Otter Classic road race, from the front of the winning sprint at Levi’s Gran Fondo or languishing off the back at the Rose Bowl training ride, the editors of Road Bike Action are out in the cycling world and engaging enthusiasts of every stripe with an eye toward all that is new and worth reporting. From team camps in Southern California to the cobbles of Flanders, from the team buses at the Tour de France to all the trade shows, this last year marked another successful season for the RBA crew who are dedicated to bringing our readers the most current in market and product trends.

The all-important takeaway here? Road Bike Action is committed to talking about and celebrating new products, and we hope you will want to be part of that celebration.

“Working with RBA has allowed us to stay connected with our customers, generating awareness and interest in our products, a key component of our overall marketing strategy.” Andy PaskinsZipp Brand Manager

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“Give my best to Neil Shirley on the Gravel bike test and race, obviously RBA walks the walk and not just writes about it.”

Craig CalfeeOwner Calfee Bicycles

www.hi-torque.com 17

BICYCLE PURCHASING

Do you own a road bike?Yes ......................................... 97% .............94%No .............................................3% ...............6%

How many road bikes do you own?1............................................. 38% .............45%2............................................. 35% .............32%3............................................. 16% .............15%4................................................6% ...............4%5+ .............................................5% ...............4%

Do you own a time trial/triathlon bike?Yes ............................................5% ...............8%No .......................................... 95% .............92%

Do you own a cyclocross bike?Yes ......................................... 11% .............12%No .......................................... 89% .............88%

Do you own a tandem?Yes ............................................5% ...............5%No .......................................... 95% .............95%

Do you own a mountain bike?Yes ......................................... 51% .............62%No .......................................... 49% .............38%

Do you plan on buying a mountain bike?Yes ......................................... 20% .............22%No .......................................... 80% .............78%

Was your newest bike a complete bike or frame?Complete ............................... 80% .............77%Frame .................................... 20% .............23%

What frame material is your newest bike made of?Aluminum .............................. 34% .............34%Carbon fiber .......................... 52% .............55%Steel ...................................... 10% ...............8%Titanium....................................4% ...............3%Other ..................................................................

What brand is your newest road bike?Argon 18 ...................................0% ...............1%BH ............................................0% ...............1%Bianchi .....................................3% ...............3%BMC .........................................1% ...............1%Calfee .......................................1% ...............0%Cannondale ........................... 13% .............13%Cervelo .....................................3% ...............4%Colnago ....................................1% ...............1%De Rosa ....................................1% ...............1%Felt ...........................................5% ...............4%Focus........................................1% ...............1%Franco ......................................2% ...............2%Fuji ............................................2% ...............3%Giant .........................................7% ...............6%GT .............................................3% ...............3%Independent Fab ......................1% ...............0%Jamis ........................................4% ...............1%Kestrel ......................................0% ...............1%KHS ..........................................2% ...............2%Kona .........................................0% ...............1%Kuota ........................................1% ...............1%Litespeed..................................3% ...............1%Look .........................................1% ...............1%Lynskey ....................................0% ...............1%Marin ........................................1% ...............1%Masi ..........................................2% ...............2%Merckx .....................................1% ...............0%Moots .......................................1% ...............0%Motobecane .............................4% ...............1%Orbea ......................................1% ...............1%Pinarello ....................................1% ...............1%Raleigh .....................................1% ...............1%Ridley .......................................0% ...............2%Ritte ..........................................1% ...............1%Salsa .........................................1% ...............0%Sarto .........................................1% ...............0%Schwinn....................................1% ...............1%Scott .........................................2% ...............3%Serotta ......................................1% ...............0%Specialized ............................ 16% .............14%Tommasini ................................1% ...............1%Trek ........................................ 15% .............14%Willier ........................................0% ...............1%Other ..................................... 11% .............14%

How much did your road bike cost?$7000+ .................................. 10% ...............7%$5000-$6999 ............................9% ...............8%$4000-$4999 ............................9% ...............8%$3000-$3999 ......................... 12% .............14%$2500-$2999 ............................9% ...............8%$2000-$2499 ......................... 14% .............12%$1500-$1999 ......................... 13% .............12%$1000-$1499 ......................... 14% .............14%Under $1,000 ........................ 10% .............17%

Where did you buy your newest road bike?Bike shop .............................. 73% .............70%Internet .................................. 14% .............17%Used .........................................8% ...............8%Other ........................................4% ...............5%

When did you purchase your bike?Jan-Mar ................................. 38% .............31%Apr-Jun .................................. 30% .............32%July-Sept ............................... 17% .............17%Oct-Dec ................................. 15% .............20%

What is your main source of information for purchasing bicycles?Ads in RBA ............................ 22% .............17%Editorial in RBA ..................... 33% .............19%Friends recommend .............. 18% .............20%Price ...................................... 15% .............23%Pro-rider endorse .....................3% ...............3%Roadbikeaction.com ................9% .............10%

What is your main source of information on new road bikes?RBA ....................................... 39% .............33%Internet .................................. 20% .............38%Roadbikeaction.com ................4% .............14%Other mags ........................... 12% ...............4%Bike shop .............................. 19% ...............8%Friends .....................................6% ...............3%

Do you plan to buy a road bike in the next 12 months?Yes ......................................... 32% .............40%No .......................................... 68% .............60%

Do you plan on buying a complete bike or frame only?Complete ............................... 81% .............79%Frame .................................... 19% .............21%

What type will it be?Road ...................................... 86% .............87%Commuter ................................3% ...............2%Cyclocross ...............................1% ...............2%Tandem .....................................1% ...............1%Time Trial ..................................1% ...............1%Touring ......................................4% ...............1%Track .........................................1% ...............1%Triathlon ....................................3% ...............3%Other/not sure ..........................1% ...............4%

What frame material will your next bike be made of?Aluminum .............................. 25% .............20%Carbon Fiber ......................... 65% .............72%Steel .........................................5% ...............3%Titanium....................................5% ...............3%Other/not sure ..........................2% ...............2%

What brand of road bike do you plan to buy next?Alchemy ...................................3% ...............2%Argon 18 ...................................3% ...............0%BH ............................................1% ...............1%Bianchi .....................................1% ...............2%BMC .........................................3% ...............2%Calfee .......................................1% ...............0%Cannondale ........................... 23% .............27%Cervelo .....................................3% ...............3%Colnago ....................................2% ...............2%De Rosa ....................................1% ...............1%Felt ...........................................3% ...............3%Fezzari ......................................1% ...............1%Focus........................................1% ...............1%Franco ......................................3% ...............2%Fuji ............................................3% ...............1%Giant .........................................4% ...............3%GT .............................................1% ...............1%Guru .........................................1% ...............0%Independent Fab ......................1% ...............1%Jamis ........................................1% ...............1%Kestrel ......................................1% ...............1%KHS ..........................................2% ...............1%Kuota ........................................1% ...............1%LaPierre ....................................1% ...............1%Litespeed..................................1% ...............0%Look .........................................2% ...............1%Lynskey ....................................1% ...............1%Masi ..........................................1% ...............0%Merckx .....................................1% ...............1%Merlin........................................1% ...............1%Moots .......................................3% ...............1%Motobecane .............................1% ...............1%Orbea ......................................1% ...............1%Pinarello ....................................2% ...............3%Raleigh .....................................2% ...............1%Ridley .......................................1% ...............1%Ritte ..........................................1% ...............1%Salsa .........................................1% ...............1%Sarto .........................................1% ...............1%Schwinn....................................1% ...............0%Scott .........................................3% ...............1%Specialized ............................ 15% .............14%Time .........................................1% ...............1%Trek ........................................ 14% ...............6%Wilier .........................................3% ...............2%Other/Not sure .........................3% .............19%

Where do you plan on buying your next road bike?Bike shop .............................. 86% .............77%Internet .................................. 14% .............19%

How much do you plan to spend?$7000+ .....................................7% ...............4%$5000-$6999 ......................... 15% .............11%$4000-$4999 ......................... 11% .............10%$3000-$3999 ......................... 21% .............14%$2500-$2999 ............................8% .............12%$2000-$2499 ......................... 15% .............14%$1500-$1999 ............................1% .............13%$1000-$1499 ......................... 13% .............14%Under $1,000 ...........................9% ...............8%

PARTS AND ACCESSORIES

What is your source of information for purchasing bicycle parts?Bike shop .............................. 27% .............14%Internet .................................. 25% .............49%Editorial in RBA ..................... 17% .............11%Ads in RBA ............................ 11% ...............8%Roadbikeaction.com ................3% .............11%Other mags ..............................7% ...............2%Catalogs ...................................6% ...............2%Friends recommend .................4% ...............3%

Where do you buy the majority of your bicycle parts?Bike shop .............................. 65% .............56%Online .................................... 35% .............44%

What style tires do you use?Clincher ................................. 64% .............71%Tubular ................................... 30% .............23%Tubeless ...................................6% ...............6%

How many tires do you purchase a year1............................................. 14% .............12%2............................................. 40% .............41%3................................................7% ...............4%4............................................. 23% .............26%5................................................3% ...............1%6............................................. 10% .............10%7................................................3% ...............6%

Have you purchased new tires? If yes, what brand?Bontrager .............................. 11% ...............8%Continental ............................ 38% .............42%CST ..........................................0% ...............0%Hutchinson ...............................8% ...............7%IRC ...........................................0% ...............0%Kenda .......................................6% ...............3%Mavic ........................................1% ...............1%Maxxis ......................................4% ...............3%Michelin ................................. 19% .............19%Panaracer .................................1% ...............2%Ritchey .....................................1% ...............1%Schwalbe .................................6% ...............5%Specialized ............................ 13% ...............6%Tufo ...........................................2% ...............1%Vittoria ................................... 17% .............15%Vredestein ................................6% ...............3%

Have you purchased new handlebars? If yes, what brand?3T .......................................... 14% .............15%Bontrager .................................8% ...............7%Cinelli ........................................3% ...............1%Deda Elemente .........................2% ...............5%Devox .......................................1% ...............0%Easton ................................... 13% .............13%Enve ........................................1% ...............1%FSA ........................................ 17% .............23%Giant .........................................1% ...............1%HED ..........................................1% ...............1%ITM ...........................................1% ...............2%Oval ..........................................1% ...............1%Pro ............................................3% ...............3%Profile .......................................4% ...............1%Ritchey .....................................9% .............11%Salsa .........................................1% ...............1%Specialized ...............................8% ...............5%Syntace ....................................1% ...............0%Zipp ..........................................2% ...............6%

Have you purchased a new stem? If yes, what brand?3T .......................................... 12% .............15%Bontrager .............................. 11% ...............8%Deda Elemente .........................2% ...............5%Easton ................................... 11% .............11%Enve ........................................2% ...............2%FSA ........................................ 17% .............17%ITM ...........................................1% ...............1%Pro ............................................2% ...............2%Profile .......................................1% ...............1%Ritchey .................................. 17% .............21%Salsa .........................................1% ...............1%Thomson ..................................2% ...............3%Other ..................................... 23% .............17%

Have you purchased a new chain?Campagnolo.............................8% ...............9%Connex .....................................1% ...............0%KMC ...................................... 13% .............16%Shimano ................................ 41% .............39%SRAM .................................... 18% .............30%Wippermann ......................... 10% ...............3%Other ........................................8% ...............3%

Do you plan to purchase a heart rate monitor?Yes ........................................ 21% .............27%No .......................................... 79% .............73%

If yes, what brand?Cateye ......................................4% ...............6%Garmin ................................... 47% .............56%Polar ...................................... 34% .............14%Sigma .......................................2% ...............6%Specialized ...............................6% ...............1%Timex ........................................7% ...............4%Trek ...........................................3% ...............3%Other ........................................9% .............10%

Have you purchased new wheels? If yes, what brand?American Classic .....................4% ...............1%Bailey ........................................1% ...............0%Bontrager .................................5% ...............5%Campagnolo.............................2% ...............4%DT Swiss ..................................2% ...............2%Enve .........................................1% ...............1%FSA ...........................................1% ...............1%Fulcrum ....................................4% ...............3%HED ..........................................2% ...............4%Lightweight ...............................1% ...............1%Mad Fiber .................................1% ...............1%Mavic ..................................... 34% .............27%Mercury ....................................2% ...............2%Neuvation .................................4% ...............4%Reynolds ..................................6% ...............5%Ritchey .....................................1% ...............1%Roval ........................................1% ...............1%Rolf ...........................................2% ...............1%Shimano ...................................9% ...............8%SRAM .......................................1% ...............1%Spinergy ...................................1% ...............1%Stans ........................................1% ...............1%TECHLITE .................................1% ...............1%Topolino ....................................1% ...............1%Vision ........................................1% ...............1%Vuelta........................................4% ...............2%Williams ....................................3% ...............3%Zipp ..........................................6% .............10%Other ..................................... 11% .............12%

How many pairs of wheels do you own?1............................................. 35% .............39%2............................................. 32% .............32%3............................................. 13% .............13%4................................................9% ...............7%5+ .......................................... 11% ...............9%

Have you purchased new cranks? If yes, what brand?Campagnolo.......................... 18% .............12%Cannondale ..............................3% ...............4%FSA ........................................ 18% .............17%Rotor ........................................9% ...............9%Shimano ................................ 30% .............21%SRAM .................................... 24% .............28%Truvativ .....................................1% ...............1%other .........................................9% ...............8%

Have you purchased new pedals? If yes what brand?Campagnolo.............................1% ...............1%Crank Brothers .........................6% ...............2%Expedo .....................................2% ...............2%Exustar .....................................1% ...............0%Look ...................................... 27% .............22%Mavic ........................................6% ...............2%Ritchey .....................................2% ...............0%Shimano ................................ 35% .............33%Speedplay ............................. 16% .............29%Time .........................................2% ...............6%Wellgo .......................................1% ...............0%Other ........................................3% ...............5%

Have you purchased a new seat? If yes, what brand?Bontrager .................................6% ...............3%Brooks ......................................5% ...............4%Fizik ....................................... 20% .............30%FSA ...........................................1% ...............1%Koobi ........................................1% ...............3%Prologo .....................................4% ...............2%SDG ..........................................1% ...............0%Selle Italia .............................. 18% .............22%Selle Royal ...............................1% ...............0%Selle San Marco .......................7% ...............5%Specialized ............................ 23% .............15%Terry ..........................................2% ...............1%Tioga ........................................1% ...............0%Velo ...........................................1% ...............1%Other ..................................... 11% .............15%

Have you purchased a seatpost? If yes, what brand?3T .......................................... 12% ...............7%Bontrager .................................4% ...............1%Easton ................................... 11% .............12%Fizik ..........................................3% ...............3%FSA ........................................ 11% .............14%PRO ..........................................1% ...............2%Race Face ................................0% ...............1%Ritchey .................................. 13% .............11%Stelle Italia ................................1% ...............1%Specialized ...............................7% ...............7%Thomson ..................................9% .............14%USE ..........................................1% ...............2%Other/not sure ....................... 28% .............26%

Do you plan to purchase a power meter?Yes ......................................... 10% .............11%No .......................................... 90% .............89%

If yes, what brand?Ergomo .....................................1% ...............1%Garmin ................................... 27% .............11%I-Bike ..................................... 10% ...............4%Look .........................................1% ...............1%Niterider ....................................1% ...............1%Quarq .......................................5% .............17%Polar ...................................... 10% .............10%Powertap ............................... 14% .............22%SRAM .................................... 10% ...............9%SRM ...................................... 14% .............18%Other ..................................... 10% .............26%

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Do you download and save your workouts to a computer?Yes ........................................ 26% .............49%No .......................................... 74% .............51%

Do you plan to purchase an indoor trainer?Yes ........................................ 20% .............24%No .......................................... 80% .............76%

Price range?$300+ .................................... 50% .............26%$150-$299 ............................. 43% .............47%Under $150 ..............................7% .............27%

Do you use nutritional supplements?Yes ........................................ 75% .............77%No .......................................... 25% .............23%

If so what brand?Champion Nutrition ..................2% ...............0%Clif Bar ................................... 50% .............22%Cytosport .............................. 10% ...............6%Extreme Endurance .................1% ...............1%First Endurance ........................4% ...............5%FRS...........................................6% ...............1%GU ......................................... 24% .............15%Hammer ................................ 22% .............15%Honey ......................................6% ...............2%Stinger ................................... 11% ...............6%Powerbar ............................... 28% .............12%Zipvit .........................................2% ...............1%Other ..................................... 23% .............17%

Do you plan to purchase nutritional supplements?Yes ......................................... 70% .............73%No .......................................... 30% .............27%

On average, how much do you spend on bicycle parts a year$2500+ .....................................3% ...............3%$2000-$2499 ............................4% ...............4%$1500-$1999 ............................5% ...............4%$1000-$1499 ......................... 11% ...............7%$500-$999 ............................. 33% .............35%Less than $500 ...................... 44% .............47%

BIKE APPAREL

On average, how much do you spend on bicycling apparel a year?$1000+ .....................................3% ...............2%$750-$999 ................................5% ...............4%$500-$749 ............................. 20% .............22%Under $500 ........................... 72% .............72%

What is your main source of information for purchasing bicycling apparel?Bike Shops ............................ 24% .............18%Catalogs ................................ 16% ...............6%Friends .....................................6% ...............4%Internet .................................. 26% .............52%Editorial in RBA ........................7% ...............2%Ads in RBA ...............................9% ...............5%Other mags ..............................5% ...............1%Roadbikeaction.com ................2% ...............4%Other ........................................5% ...............8%

Where do you buy the majority of your bicycling apparel?Bike shop .............................. 42% .............42%Mail order internet ................. 42% .............50%Mail order mag .........................8% ...............2%Other ........................................8% ...............6%

Brand of helmet owned?Bell ........................................ 30% .............29%Bontrager .................................3% ...............4%Cannondale ..............................3% ...............2%Catlike ......................................1% ...............1%Giro ........................................ 42% .............52%LAS ...........................................1% ...............2%Lazer .........................................3% ...............5%Limar ........................................1% ...............1%Louis Garneau ..........................7% ...............6%Mavic ........................................1% ...............1%Rudy Project.............................2% ...............2%Specialized ............................ 18% .............16%Uvex .........................................2% ...............2%Other ........................................4% ...............6%

Brand of shoes owned?Bont ..........................................1% ...............1%Bontrager .................................8% ...............6%Carnac ......................................1% ...............1%Diadora .....................................6% ...............3%DMT ..........................................1% ...............1%Gaerne......................................2% ...............2%Giro ...........................................4% ...............3%Lake ..........................................0% ...............3%Louis Garneau ..........................2% ...............1%Mavic ........................................3% ...............3%Northwave ................................3% ...............3%Pearl Izumi ............................... 7% ...............4%Performance.............................1% ...............1%Shimano ................................ 20% .............18%Sidi ........................................ 24% .............21%Specialized ............................ 30% .............20%Other ..................................... 16% .............15%

Do you wear cycling shorts or bibs?Shorts .................................... 52% .............43%Bibs ....................................... 48% .............57%

What brand?Assos ........................................3% ...............4%Bontrager .................................4% ...............3%Bellwether ................................4% ...............2%Cannondale ..............................6% ...............3%Capo ........................................4% ...............1%Campagnolo ............................1% ...............1%Castelli ................................... 14% .............10%DeMarchi ..................................2% ...............1%Descente ..................................3% ...............2%Fav pro team ............................2% ...............1%Gore..........................................5% ...............1%Hincapie ...................................4% ...............2%Louis Garneau ....................... 16% ...............8%Nalini.........................................3% ...............1%Pearl Izumi ............................. 37% .............21%Performance.......................... 12% ...............7%Per team affiliation ...................4% ...............3%Primal Wear ..............................2% ...............1%Santini ......................................4% ...............2%Specialized ............................ 10% ...............4%Sugoi ........................................6% ...............6%Voler .........................................6% ...............3%Other ..................................... 18% .............16%

Brand of bicycle jersey owned?Assos ........................................2% ...............2%Bellwether ................................4% ...............1%Biemme ....................................1% ...............0%Bontrager .................................5% ...............2%Campagnolo.............................2% ...............1%Cannondale ..............................8% ...............2%Capo .........................................7% ...............3%Castelli ................................... 14% .............10%Descente ..................................4% ...............1%Fav pro team ............................4% ...............2%Giordana ................................ 10% ...............5%Gore..........................................6% ...............1%Hind ..........................................1% ...............0%Louis Garneau ....................... 19% ...............9%Nalini.........................................5% ...............4%Pearl Izumi ............................. 32% .............17%Performance.......................... 10% ...............4%Per team affiliation ...................7% ...............6%Primal Wear ........................... 11% ...............6%Santini ......................................3% ...............1%Specialized ...............................9% ...............3%Sugoi ........................................5% ...............4%Verge ........................................0% ...............1%Voler ...................................... 10% ...............4%Other ..................................... 27% .............22%None .........................................3% ...............2%

BICYCLE ACCESSORIES

On average, how much do you spend on bicycle accessories a year?$2500+ .....................................1% ...............1%$1500-$2500 ............................4% ...............1%$1000-$1499 ............................5% ...............4%$500-$999 ............................. 17% .............16%$250-$499 ............................. 36% .............38%Less than $250 ...................... 37% .............40%

What is your main source of information for purchasing bicycle accessories?Bike shop .............................. 28% .............14%Editorial in RBA ..................... 15% ...............7%Ads in RBA ............................ 12% ...............7%Roadbikeaction.com ................2% ...............7%Other mags ..............................7% ...............3%Catalogs ................................ 10% ...............2%Friends .....................................3% ...............3%Internet .................................. 21% .............55%Other ........................................2% ...............5%

Where do you buy the majority of your bicycle accessories?Bike shop .............................. 56% .............50%Internet .................................. 30% .............45%Mail order catalog ................. 11% ...............3%Mail order mag .........................2% ...............1%Other ........................................1% ...............2%

Do you own a bicycle computer?Yes ......................................... 88% .............88%No .......................................... 12% .............12%

If yes, what brand?Blackburn .................................2% ...............1%Cat Eye .................................. 41% .............28%Garmin ................................... 22% .............37%Polar .........................................3% ...............4%Schwinn....................................1% ...............1%Sigma .................................... 10% ...............9%Shimano ...................................1% ...............1%Specialized ...............................4% ...............2%Trek ...........................................4% ...............4%Wahoo ......................................3% ...............1%Other ..................................... 12% .............13%

What brand of sunglasses do you wear?Arnette ......................................0% ...............0%Dragon......................................0% ...............0%Oakley ................................... 28% .............38%Rudy Project.............................8% ...............7%Ryders ......................................4% ...............2%Scott .........................................0% ...............1%Smith ........................................8% ...............5%Spy ...........................................1% ...............1%Tifosi ...................................... 14% .............11%Other ..................................... 49% .............35%

Do you own bicycle lights?Blackburn .............................. 12% ...............0%Cat Eye .................................. 25% .............28%Jet.............................................1% ...............1%Niterider ................................. 18% .............19%Sette .........................................1% ...............0%Sigma .......................................3% ...............5%Specialized ...............................2% ...............2%SSB ..........................................1% ...............0%Trek ...........................................3% ...............3%Turbo Cat..................................1% ...............1%Vetta .........................................0% ...............1%VistaLite ....................................2% ...............1%Other ..................................... 32% .............39%

ABOUT YOU

How often do you buy Road BikeAction magazine?1-4 issues/yr.......................... 16% .............23%5-9 issues/yr.............................8% .............22%Subscriber ............................. 76% .............36%Website only .............................0% .............19%

How long have you been reading RBA?Less than 1 yr ........................ 19% .............. N/A1-2 years ............................... 34% .............. N/A2-3 years ............................... 16% .............. N/A3+ years................................. 31% .............. N/A

How many people other than yourself look through your copy of Road BikeAction?1............................................. 30% .............38%2............................................. 21% .............28%3............................................. 12% ...............9%4................................................3% ...............2%5................................................1% ...............1%6+ .............................................2% ...............2%None ...................................... 31% .............20%

What is your gender?Male ....................................... 94% .............97%Female ......................................6% ...............3%

What is your age?Under 18 ..................................1% ...............1%18-24 ........................................2% ...............3%25-34 ........................................5% .............11%35-44 ..................................... 17% .............29%45-54 ..................................... 26% .............34%55+ ........................................ 49% .............22%

Are you married?Yes ......................................... 71% .............76%No .......................................... 29% .............24%

What is you total yearly household income?$150k+ .................................. 12% .............21%$120k-$150k ......................... 13% .............14%$90k-$120k ........................... 23% .............21%$70k-$90k ............................. 13% .............14%$50k-$70k ............................. 17% .............14%$30k-$50k ............................. 13% ...............9%Under $30k...............................9% ...............7%

If you are over 18, what is your level of education?High school grad ................... 33% .............20%Attending college .....................7% ...............9%College grad .......................... 60% .............71%

Do you compete in sanctioned road bike races?Yes ......................................... 39% .............19%No .......................................... 61% .............81%

If you race, what type of races/events do you compete in?Centuries ............................... 55% .............31%Criterium ................................ 24% .............50%Road ...................................... 77% .............77%Time Trials ............................. 15% .............31%Triathlon ................................. 11% .............11%Cyclecross ...............................8% .............18%Track/Velodrome ......................4% ...............5%

What class do you compete in?Cat 1 .........................................1% ...............6%Cat 2 .........................................2% ...............5%Cat 3 .........................................5% .............14%Cat 4 .........................................9% .............21%Cat 5 ...................................... 13% .............21%Masters ................................. 18% .............33%Public .................................... 51% ...............0%

How often do you race a year?1-5 times ............................... 74% .............46%6-14 times ............................. 15% .............32%15-24 times ..............................6% .............12%25+ ...........................................5% .............10%

Are you a member of the USCF?Yes ......................................... 11% .............49%No .......................................... 89% .............51%

How many miles do you ride per month?Under 50 ..................................1% ...............3%50-100 ......................................9% .............10%100-150 ................................. 14% .............10%150-200 ................................. 19% .............14%200-250 ....................................9% .............12%250-300 ................................. 14% .............12%300-400 ................................. 14% .............20%400-500 ................................. 20% .............21%

How many other members of your family also ride road bikes?0............................................. 40% .............24%1............................................. 42% .............55%2............................................. 11% .............13%3................................................4% ...............5%4+ .............................................3% ...............3%

Have you ever taken a road bike vacation?Yes ........................................ 26% .............24%No .......................................... 55% .............53%Plan to ................................... 19% .............23%

What other sports/hobbies do you participate in?Mountain biking .................... 41% .............45%Off road motorcycling ..............6% ...............5%Boating .................................. 13% .............11%RC Cars ....................................2% ...............0%Hunting .................................. 12% ...............9%Fishing ................................... 20% .............20%Camping ................................ 24% .............31%Truck off roading ......................3% ...............2%Personal watercraft ..................2% ...............3%Snowboarding ..........................3% ...............6%Snow skiing ........................... 19% .............21%Running ................................. 20% .............36%

How much of your bike’s maintenance/repairs/upgrades are done by you?100% ..................................... 16% .............19%75-100% ............................... 19% .............23%50-75% ................................. 18% .............19%25-50% ................................. 20% .............17%Less then 25% ...................... 27% .............22%

Brand of pickup owned?Chevrolet ............................... 10% ............... n/aDodge .......................................8% ............... n/aFord ....................................... 13% ............... n/aGMC .........................................1% ............... n/aMazda ......................................0% ............... n/aNissan ......................................2% ............... n/aToyota .................................... 12% ............... n/aOther ........................................8% ............... n/a

What other vehicles do you own?SUV ....................................... 35% .............35%Truck ...................................... 51% .............24%Car ......................................... 55% .............61%BMX bike ..................................2% ...............2%Motorhome/camper .................2% ...............3%ATV ...........................................3% ...............3%Off-road motorcycle .................3% ...............3%

How much time do you spend reading online cycling info?3x per day ................................4% .............17%2x per day ................................5% .............11%Daily ....................................... 33% .............46%Once a week ......................... 35% .............20%Once a month ....................... 15% ...............3%Never ........................................8% ...............3%

What brand smartphone do you own?Android .................................. 21% .............25%Blackberry ................................6% .............11%iPhone ................................... 24% .............37%Palm .........................................1% ...............1%Windows ..................................1% ...............1%None ...................................... 39% .............24%Other ........................................8% ...............4%

If no, do you plan on purchasing a smartphone?Yes ......................................... 27% .............27%

What brand of tablet/E-reader do you own?Android-based .........................2% .............. N/AiPad ..........................................6% .............. N/AiPad2 ..................................... 10% .............. N/AiPad3 ........................................5% .............. N/AKindle .......................................9% .............. N/AKindle Fire ................................3% .............. N/ANook .........................................5% .............. N/ANone ...................................... 59% .............. N/AOther ........................................1% .............. N/A

Are you interested in receiving Road BikeAction on your phone or tablet/E-reader?Yes ......................................... 23% .............27%No .......................................... 77% .............73%

Do you participate in the following social networks?Facebook .............................. 35% .............57%Linkedln ................................. 13% ...............1%Twitter .......................................6% .............16%

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GENERAL ADVERTISING RATES

Black & White 1X 3X 9X1 Page ..................... 2,555 ........................... 2,435 ...........................2,2752/3 Page .................. 2,095 ........................... 1,995 ...........................1,8651/2 Page .................. 1,733 ........................... 1,650 ...........................1,5401/3 Page .................. 1,276 ........................... 1,215 ...........................1,1351/4 Page .................. 1,015 ........................... 970 .................................9051/6 Page .................. 735 .............................. 700 .................................655Black & One Color1 Page ..................... 3,075 ........................... 2,925 ...........................2,7352/3 Page .................. 2,475 ........................... 2,360 ...........................2,2051/2 Page .................. 2,085 ........................... 1,985 ...........................1,8551/3 Page .................. 1,565 ........................... 1,495 ...........................1,395Four-Color1 Page ..................... 3,840 ........................... 3,660 ...........................3,4152/3 Page .................. 3,150 ........................... 3,005 ...........................2,8051/2 Page .................. 2,370 ........................... 2,260 ...........................2,1101/3 Page .................. 1,940 ........................... 1,845 ...........................1,725

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be pre-pared by Hi-Torque. When they are prepared by Hi-Torque, mate-rial must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1-3X 6X 9-10X B&W Color B&W Color B&W Color1/6 page $425 575 $400 400 $385 5353-inch $345 470 $325 450 $305 4302-inch $250 350 $235 335 $210 3101-inch $130 230 $115 215 $105 205Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSuANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATE2013 Buyer’s Guide ......9-11-2012 ............ 9-18-2012 ...............11-6-2012January 2013 ................10-4-2012 ............ 10-11-2012 ...........11-29-2013Febraury 2013 ..............11-2-2012 ............ 11-12-2012 .............1-10-2013April 2013 .....................12-2-2012 ............ 1-9-2013 .................2-21-2013May 2013 .....................1-28-2013 ............ 2-4-2013 .................3-28-2013June 2013 .....................3-12-2013 ............ 3-19-2013 ...............5-23-2013July 2013 ......................4-22-2013 ............ 4-29-2013 ...............6-13-2013September 2013 ...........5-24-2013 ............ 6-6-2013 .................7-25-2013October 2013 ...............7-15-2013 ............ 7-22-2013 .................9-5-2013November 2013 ............8-23-2013 ............ 8-30-2013 .............10-17-20132014 Buyer’s Guide ......9-16-2013 ............ 9-23-2013 ...............11-5-2013January 2014 ................10-3-2013 ............ 10-10-2013 ...........11-28-2013February 2014 ..............11-1-2013 ............ 11-8-2013 ...............1-19-2014 Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

DISCOuNTS

FREQuENCY DISCOuNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MuLTIPLE INSERTION DISCOuNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MuLTIPLE MAGAZINE DISCOuNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQuIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.

“Road Bike Action speaks with authenticity and a genuine editorial voice, to a range of cycling enthusiasts in the core of Mavic’s audience. We’ve been really pleased with our RBA partnership.”

Zack Vestal, Mavic USA

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BMX PLUS! AT A GLANCE

MONTHLY REACH 93,896

PRINT RUN 31,300

PAID SUBSCRIPTIONS 10,100

PAID NEWSSSTAND SALES 11,500

TOTAL PAID SALE 21,600

PROMOTIONAL DISTRIBUTION 1,500

TOTAL DISTRIBUTION 23,000

READERS PER COPY 4

BMXPLUSMAG.COM VISITS 7,496

MONTHLY PAGE VIEWS 17,492

2012 VIDEO DOWNLOADS 33,485

AVERAGE AGE 16

MALE 96% SEPTEMBER 2012 ISSUE GOOGLE ANALYTICS JULY 2012

www.hi-torque.com 21

Heading into its 35th year BMX Plus! Still remains at the top of its game. Nowhere else are you going to find as much detail in product testing and bike reviews as you will in BMX Plus!.

BMX Plus! has proven to be the NUMBER ONE source for complete information in the fast growing and ever-changing world of BMX, year after year. Still remaining the only must read publication in the sport, BMX Plus! strives to deliver to its readers coverage on the full gamut of all things BMX!!!! From flatland, to street, ramp, park and dirt jump, as well as the hard-core racing, from amateur up to the Olympic competitors. With the top-level experience and knowledge the staff at BMX Plus! continues to offer complete bike and product tests and reviews, that readers turn to when making that all important decision of WHAT TO BUY.

No other publication will deliver a more consistent, direct connection to your customers.

Growing each year BMX Plus! is distributed to thousands of subscribers and newsstands in over 50 countries worldwide, with over 8,000 copies alone going to school libraries across the U.S. and Canada (and the world) EVERY MONTH. It is the MOST REQUESTED special-interest magazine in the U.S. school system. HUNDREDS OF THOUSANDS of elementary, middle, and high school kids read each monthly issue looking for the hot new products and trends in BMX.

Along with our tests and reviews, we strive to provide real-to-life how-to’s on everything from racing and riding tips to in-depth tech and setup tips to help our readers keep their bikes riding smoothly.

We continue to have the broadest readership in the sport, reaching riders from 9 to 30+ years of age. BMX Plus! is the one magazine that you MUST be a part of. We’ve been dedicated to the sport since its beginning, and we continue to be the number one source for readers and riders around the world.

“BMX Plus! Is a staple in BMX. My whole life I have been reading issue to issue trying to see who or what is new in BMX. Now being a pro myself, I love seeing my prod-uct reviews and all the competi-tion coverage.” Scotty Cranmer,Two-time X Games gold medalist

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“I have always been a fan of BMX Plus! since I was a kid with aspirations of living the BMX dream in the U.S., riding my bike. I’m happy to say I am living that dream and still look forward to getting my BMX Plus! in the mail every month.” Maris Strombergs,2-time Olympic Gold Medalist

www.hi-torque.com 23

Print Web Print Web Print Web Print WebHow often do you buy BMX Plus! Magazine?1-4 issues per year ............... 20% .............19%5-8 issues per year ............... 10% .............13%9-12 issues per year ................0% .............24%Subscribe .............................. 70% .............37%WEBSITE ONLY .......................0% ...............7%

How long have you been reading BMX Plus!?Less than 1 year .......................3% .............24%1-2 years ............................... 26% .............31%2-3 years ............................... 23% .............13%3-4 years ..................................3% ...............2%4+ years................................. 45% .............30%

How many pepople besides yourself look through your copy of BMX Plus!?1............................................. 27% .............30%2............................................. 30% .............22%3............................................. 16% .............18%4............................................. 17% .............11%6+ .......................................... 10% .............19%

Do you own a BMX or a Freestyle bike?Yes ....................................... 100% .............93%No .............................................0% ...............7%

How many do you own?1............................................. 66% .............54%2............................................. 14% .............25%3+ .......................................... 20% .............21%

What type is your newest bike?BMX ....................................... 42% .............33%Dirt Jumping .............................8% .............14%Flatland .....................................6% ...............8%Race .........................................8% .............16%Street ..................................... 36% .............29%

Did you buy a complete bike or frame?Complete ............................... 84% .............80%Frame only ............................ 16% .............20%

What size is it?18” ............................................3% ...............8%20” ......................................... 97% .............80%Cruiser (24”) .............................0% .............12%

What material is the frame?Chromoly/Steel ..................... 77% .............69%Aluminum .............................. 20% .............31%Other ........................................3% ...............0%

What Brand is it?2-Hip ........................................3% ...............2%Amber .......................................0% ...............2%Diamondback ...........................3% ...............0%DK.............................................7% .............13%Eastern .....................................3% ...............4%FBM ..........................................3% ...............0%Fit........................................... 10% ...............8%Fly .............................................0% ...............2%Free Agent ................................3% ...............2%GT .............................................3% ...............2%Haro ....................................... 10% .............11%Hyper ........................................3% ...............0%Mirraco .....................................6% ...............2%Mongoose ............................. 13% .............10%Premium ..................................0% ...............4%Redline .....................................7% .............13%S&M ..........................................3% ...............4%SE Racing.................................0% ...............2%Subrosa ....................................1% ...............2%Supercross ...............................0% ...............2%Sunday .....................................3% ...............2%Verde ........................................3% ...............0%United .......................................3% ...............0%WTP ..........................................7% ...............0%Other ........................................6% .............13%

How much did your bike cost?Under $100 ........................... 13% .............15%$100-$200 ............................. 19% .............13%$200-$300 ............................. 10% ...............6%$300-$400 ............................. 26% .............19%$400-$500 ............................. 16% .............12%$500-$600 ................................3% .............13%$600-$700 ................................3% .............10%$700-$800 ................................3% ...............0%$800-$900 ................................0% ...............6%$901+ .......................................6% ...............6%

What time of the year did you get your bike?Jan-Mar ................................. 20% .............25%Apr-Jun .................................. 30% .............33%July-Sept ............................... 27% .............15%Oct-Dec ................................. 23% .............27%

Where did you buy your bike?Bike shop .............................. 52% .............52%Department Store.................. 10% ...............6%Mail order .................................0% ...............2%Internet .....................................6% .............21%Used ...................................... 23% .............10%Other ........................................9% ...............8%

What influenced the purchase of your bike the most? Mag test results .................... 13% .............12%Rider endorse ...........................3% ...............0%Local dealer support ............. 16% .............10%Previous exp ............................6% .............17%Price .........................................1% .............31%Friend’s recommend ............. 19% .............19%Parent’s recommend ................3% ...............2%Dealership recommend ............6% .............17%Color .........................................9% .............15%Other ..................................... 25% .............23%

How many members in your household beside yourself own a BMX or Freestyle bike?0............................................. 64% .............52%1............................................. 23% .............31%2................................................0% ...............9%3............................................. 10% ...............6%4+ .............................................3% ...............2%

What’s your main souce of info on new bikes?BMX Plus! .............................. 71% .............40%Bike shops ...............................9% ...............4%Friends .....................................3% ...............4%Internet .................................. 14% .............47%Other mags ..............................0% ...............5%At Competition .........................3% ...............0%

Do you plan to buy a new bike?Yes ......................................... 48% .............45%No .......................................... 35% .............13%Undecided ............................. 17% .............42%

If yes, what type of bike?Race ...................................... 35% .............16%Street ..................................... 30% .............28%Dirt Jumping .......................... 20% .............14%Undecided ............................. 15% .............33%Other ........................................0% ...............9%

Do you plan on buying a complete bike or frame only?Complete ............................... 69% .............42%Frame only ............................ 25% .............35%Undecided ............................. 11% .............23%

What size do you plan to buy? 18” ......................................... 26% ...............5%20” ......................................... 74% .............74%Cruiser (24”) .............................0% ...............7%Undecided ................................0% .............14%

What frame material?Chromoly/Steel ..................... 47% .............58%Aluminum .............................. 32% .............12%Undecided ............................. 21% .............30%

What brand do you plan to buy?2-Hip ........................................4% ...............0%Cult ...........................................3% ...............2%Diamondback ...........................4% ...............0%DK.......................................... 14% .............17%Felt ............................................0% ...............2%Fit..............................................2% .............10%Free Agent ................................3% ...............0%GT .......................................... 11% ...............3%Haro ..........................................2% ...............4%Hoffman ....................................4% ...............0%Hyper ........................................3% ...............0%Kink ..........................................0% .............10%Mongoose ................................0% ...............2%Premium ..................................0% ...............7%Redline .....................................2% ...............3%S&M ..........................................2% ...............7%SE Racing.................................4% ...............0%Subrosa ....................................2% ...............0%Supercross ...............................0% ...............5%Stolen .......................................3% ...............0%Sunday .....................................0% ...............7%Terrible One ..............................4% ...............0%United .......................................3% ...............0%WTP ..........................................3% ...............0%Other/Not Decided ................ 27% .............21%

How much do you plan to spend?$100-$200 ............................. 12% .............12%$200-$300 ............................. 13% .............12%$300-$400 ............................. 19% .............17%$400-$500 ............................. 19% .............19%$500-$600 ............................. 12% .............10%$600-$700 ................................0% ...............7%$700-$800 ................................6% ...............5%$800-$900 ................................6% ...............0%$901+ .................................... 13% .............18%

Where do you plan to buy your bike?Bike shop .............................. 45% .............30%Mail order .............................. 19% ...............5%Internet .................................. 27% .............35%Used .........................................5% ...............5%Undecided ................................4% .............19%Other ........................................0% ...............6%

Do you own a mountain bike?Yes ......................................... 39% .............52%No .......................................... 61% .............48%

Do you plan to buy a mountain bike?Yes ............................................7% .............16%No .......................................... 93% .............84%

ABOUT YOU

What is your gender?Male ....................................... 97% .............94%Female ......................................3% ...............6%

Single or married?Single .................................... 84% .............78%Married .................................. 16% .............22%

What’s your age?6-11 ..........................................3% ...............8%12-17 ..................................... 55% .............49%18-24 ..................................... 10% ...............8%25-34 ..................................... 13% .............10%35+ ........................................ 19% .............25%

What is your total yearly household income?$150k+ .....................................4% ...............9%$120k-$150k ............................4% ...............7%$90k-$120k ..............................4% ...............5%$70k-$90k ............................. 12% .............16%$50k-$70k ................................4% .............12%$30k-$50k ............................. 36% .............26%under $30k ............................ 36% .............25%

If you are over 18, what is your level of education?High School grad .................. 46% .............33%Attending college .....................8% ...............4%College grad .......................... 15% .............42%Other ..................................... 31% .............21%

What other BMX magazines do you buy regularly?

Do you own a smartphone?Yes ......................................... 30% .............55%No .......................................... 70% .............45%

If yes, what type?Android .................................. 40% .............35%Blackberry ............................. 20% ...............4%iPhone ................................... 30% .............58%Windows ............................... 10% ...............4%

If no, do you plan on purchasing a smart-phone?Yes ......................................... 17% .............50%No .......................................... 83% .............50%

Do you own a tablet/E-Reader device?Yes ........................................ 13% .............24%No .......................................... 87% .............76%

If yes, what type?Android based ....................... 17% ...............0%iPad ....................................... 33% ...............8%iPad2 ..................................... 33% .............39%iPad3 ........................................0% .............16%Kindle .......................................0% .............15%Kindle Fire ................................0% ...............8%Nook ...................................... 17% .............15%

If no, do you plan on purchasing a tablet/E-Reader device in the future? Yes ......................................... 19% .............34%No .......................................... 81% .............66%

Parts & Accessories

Have you ever sent or called for informa-tion on a product advertised in BMX Plus!?Yes ......................................... 48% .............80%No .......................................... 52% .............20%

Do you get asked for advice on purchasing bikes or bicycle products?Often...................................... 38% .............30%Sometimes ............................ 50% .............54%Never ..................................... 12% .............16%

What is your main source of information for purchasing parts & accessories?BMX Plus! .............................. 44% .............26%Friends .....................................9% ...............4%Catalogs ...................................7% ...............2%Other Magazines ......................2% ...............2%Internet .................................. 22% .............58%At competitions ........................2% ...............0%Bike shop .................................9% ...............2%Other ........................................5% ...............6%

Where do you purchase the majority of your bike parts?Mail order .............................. 18% ...............8%From local bicycle shop ........ 53% .............36%Dept/Sport store ......................3% ...............2%On the Internet ...................... 17% .............44%Other ........................................9% .............10%

Have you ever purchased products from ads in BMX Plus!?Yes ........................................ 45% .............37%No .......................................... 55% .............63%

Does you local bike shop generally stock the products you want to buy?Yes ......................................... 57% .............44%No .......................................... 43% .............56%

Have you bought new tires for your bike?Yes ......................................... 71% .............50%No .......................................... 29% .............50%

If yes, what did you buy?Animal ......................................4% ...............8%Demolition ................................0% ...............8%Eclat .........................................4% ...............0%Fit..............................................4% ...............4%Fly .............................................3% ...............0%Haro ..........................................4% ...............4%Hoffman ....................................3% ...............0%Intense ......................................4% ...............0%KHE ..........................................8% ...............0%Kenda .................................... 16% .............24%Maxxis ................................... 18% .............24%Odyssey ................................ 12% ...............8%Premium ...................................4% ...............4%Primo ........................................4% ...............8%Redline .....................................4% ...............4%Tioga ........................................4% ...............0%Other ........................................4% ...............4%

Have you bought grips for your bike?Yes ......................................... 66% .............72%No .......................................... 34% .............28%

If yes, what did you buy?Alienation..................................5% ...............6%Animal ......................................5% ...............3%Cult ...........................................2% ...............3%Duo ...........................................3% ...............6%DK.............................................5% ...............9%FBM ..........................................5% ...............0%Fit........................................... 10% ...............3%Mission .....................................0% ...............3%ODI ........................................ 20% .............46%Odyssey ................................ 10% ...............6%Primo ..................................... 10% ...............3%Tangent .....................................5% ...............0%SE .............................................5% ...............0%Shadow ....................................0% ...............3%Stolen .......................................5% ...............6%WTP ..........................................5% ...............0%Other ........................................5% ...............3%

Have you bought new handlebars for your bike?Yes ......................................... 26% .............29%No .......................................... 74% .............71%

If yes, what did you buy?Animal ......................................8% ...............6%DK.............................................5% ...............7%Eastern .....................................5% ...............7%FBM ..........................................5% ...............4%Fit........................................... 10% .............13%Fly .............................................5% ...............4%Haro ..........................................5% ...............0%Hoffman ....................................5% ...............4%Kink ..........................................5% ...............7%S&M ....................................... 20% .............27%Sinz ...........................................5% ...............7%Tree ...........................................5% ...............0%WTP ..........................................8% ...............7%Other ........................................9% ...............5%

Have you bought a new stem for your bike?Yes ......................................... 23% .............24%No .......................................... 77% .............76%

If yes, what did you buy?DK.......................................... 16% ...............0%Demolition ................................0% .............18%Flatware ................................. 10% ...............0%Fit..............................................0% .............10%GT .......................................... 14% ...............9%Nitrous ......................................0% ...............9%Odyssey ...................................0% ...............9%Primo ..................................... 11% ...............0%Profile .................................... 16% ...............9%Redline .....................................0% ...............9%S&M ....................................... 19% .............18%Stolen .......................................0% ...............9%Shadow ................................. 14% ...............0%

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Have you bought a headset for your bike? Yes ........................................ 16% .............16%No .......................................... 84% .............84%

If yes, what did you buy?Cane Creek ........................... 30% .............13%Eastern .....................................5% .............10%FBM ..........................................0% .............10%FSA ........................................ 36% .............33%King ..........................................0% .............10%Odyssey ................................ 17% ...............6%Stolen .......................................5% .............10%Other ........................................7% ...............8%

Have you bought new hubs for your bike? Yes ......................................... 23% .............16%No .......................................... 77% .............84%

If yes, what did you buy?Demolition ................................0% ...............9%Eastern .................................. 14% .............11%Eclat .........................................7% ...............0%GT .............................................0% .............11%King ..........................................0% ...............9%Madera .....................................0% ...............8%Odyssey ................................ 14% ...............0%Primo ..................................... 14% ...............0%Profile .................................... 28% ...............1%Proper .......................................0% .............11%Supercross ............................ 16% .............13%Other ........................................7% .............11%

Have you bought new brakes for your bike?Yes ......................................... 32% .............44%No .......................................... 68% .............56%

If yes, what did you buy?Colony ......................................4% ...............5%Dia-Compe ...............................9% ...............9%Dia-Tech ...................................9% ...............0%Eclat .........................................9% ...............0%Fly .............................................2% ...............4%Odyssey ................................ 21% .............50%Primo ........................................0% ...............5%Tektro ..................................... 36% .............23%Other ..................................... 10% ...............4%

Have you bought new cranks for your bike?Yes ......................................... 23% .............28%No .......................................... 77% .............72%

If yes, what did you buy?Animal ......................................3% ...............0%Crupi .........................................6% ...............1%Eastern .....................................5% ...............2%Eclat .........................................7% ...............0%Fly .............................................6% ...............0%Haro ..........................................9% ...............7%Madera .....................................0% ...............7%Mission .....................................0% ...............6%Odyssey ................................ 16% ...............7%Poverty .....................................9% ...............0%Premium ..................................0% ...............7%Profile .................................... 20% .............36%Primo ........................................0% ...............7%Shimano ...................................5% .............13%Stolen .......................................9% ...............7%Other ........................................5% ...............0%

Have you bought new pedals for your bike?Yes ......................................... 58% .............42%No .......................................... 42% .............58%

If yes, what did you buy?Animal ......................................5% ...............3%Crupi .........................................5% ...............0%DK.............................................7% ...............5%Eastern .....................................6% ...............0%Eclat .........................................0% ...............5%Fit..............................................5% ...............0%Haro ....................................... 10% ...............2%Nice ..........................................3% ...............0%Odyssey ................................ 20% .............19%Premium ..................................0% .............10%Primo ........................................5% .............19%S&M ..........................................7% ...............5%Shimano ...................................5% ...............5%Stolen .......................................5% ...............5%Superstar ..................................0% ...............5%Time..........................................5% ...............0%Wellgo .......................................5% .............10%Other ........................................7% ...............7%

Have you bought new rims/wheels for your bike?Yes ......................................... 35% .............29%No .......................................... 65% .............71%

If yes, what did you buy?Alienation..................................9% .............18%Eastern .................................. 11% ...............0%Eclat .........................................7% ...............0%G-Sport ....................................9% ...............9%Mission .....................................4% ...............9%Nitrous ......................................9% ...............0%Odyssey ................................ 12% ...............9%Poverty .....................................0% ...............9%Primo ........................................9% ...............0%Rhythm .....................................9% ...............0%Sun ........................................ 15% .............18%Other ........................................6% .............27%

Have you bought a new forks for your bike?Yes ......................................... 27% .............23%No .......................................... 73% .............77%

If yes, what did you buy?Answer .................................. 18% ...............0%Bombshell ................................0% ...............6%Deco .........................................0% ...............8%Elevn .........................................0% ...............9%Odyssey ................................ 12% .............10%Primo ........................................9% ...............2%S&M ....................................... 16% .............33%Sputnic .....................................9% ...............0%Sinz ...........................................0% ...............7%Sunday .....................................0% ...............8%WTP ..........................................9% ...............0%Other ........................................9% .............17%

Have you bought a new seat for your bike?Yes ......................................... 45% .............52%No .......................................... 55% .............48%

If yes, what did you buy?Alienation............................... 14% ...............3%Animal ......................................7% ...............2%Demolition ................................0% ...............4%DK.............................................7% ...............4%FBM ..........................................3% ...............4%Fit..............................................3% ...............5%Kink ..........................................4% .............11%MacNeil ....................................0% ...............4%Odyssey ................................ 14% .............15%Primo ........................................0% ...............4%Premium ..................................6% ...............7%Profile .......................................4% ...............4%Redline .....................................7% ...............6%Shadow ....................................7% ...............3%Stolen .......................................0% ...............4%The BMX ..................................2% ...............4%Tioga ........................................7% ...............5%United .......................................0% ...............4%WTP ..........................................7% ...............0%Other ........................................8% ...............7%

Have you bought new chainwheels for your bike?Yes ......................................... 29% .............26%No .......................................... 71% .............74%

If yes, what did you buy?Animal ......................................9% ...............0%Crupi .........................................9% ...............4%Eastern .....................................5% ...............8%FBM ..........................................9% ...............4%Fit..............................................0% ...............8%Haro ..........................................6% ...............9%Odyssey ................................ 10% ...............6%Profile .......................................9% .............17%Rennen .....................................0% ...............8%S&M ....................................... 12% .............16%Shadow ....................................9% ...............8%Sinz ...........................................9% ...............2%Stolen .......................................9% ...............3%Other ........................................4% ...............7%

Have you purchased pegs?Yes ......................................... 43% .............39%No .......................................... 57% .............61%

If yes, what brand did you buy?Animal ......................................0% ...............5%DK.............................................9% .............10%Eastern .....................................9% ...............5%FBM ..........................................6% ...............3%Odyssey ................................ 12% .............15%Poverty .....................................0% ...............5%Premium ..................................0% .............15%Primo ........................................6% ...............4%Shadow ....................................9% ...............5%Stolen .................................... 18% .............10%Tree ...........................................9% ...............5%WTP ..........................................9% ...............6%Other ..................................... 13% .............12%

Have you replaced your freewheel?Yes ......................................... 14% .............16%No .......................................... 86% .............84%

Have you replaced your bottom bracket?Yes ......................................... 28% .............25%No .......................................... 72% .............75%

GEAR & STUFF

Where do you find out about the latest riding gear/apparel?BMX Plus! .............................. 48% .............56%Friends .................................. 13% ...............8%Catalogs ................................ 13% ...............6%Internet .....................................8% .............46%Other Magazines ......................9% .............12%At competitions ........................2% ...............6%Bike shop .................................7% .............10%

Do you own a helmet?Yes ........................................ 87% .............70%No .......................................... 13% .............30%

If yes, what brand?Azonic.......................................5% ...............3%Bell ........................................ 22% .............22%Fox ........................................ 11% .............11%Fly .............................................4% ...............8%Pro Tec .................................. 19% .............19%Pryme .................................... 15% ...............8%Shoei ........................................5% ...............3%THE...........................................4% ...............3%TSG ..........................................4% ...............3%Other ..................................... 11% .............19%

Do you own riding gloves?Yes ......................................... 68% .............50%No .......................................... 32% .............50%

If yes, what brand?661 ...........................................3% ...............4%Answer .....................................6% ...............8%Fox ........................................ 18% .............31%Fly .............................................6% .............12%No Fear.....................................6% ...............2%Odyssey ...................................6% ...............6%O’Neal ......................................8% ...............5%Pryme .......................................4% ...............8%Shadow ...................................6% ...............4%Shift ..........................................2% ...............4%Thor ..........................................8% ...............4%Troy Lee ....................................6% ...............6%Other ..................................... 21% ...............6%

Do you own riding pants?Yes ........................................ 29% .............20%No .......................................... 71% .............80%

If yes, what brand?661 ...........................................0% .............10%Answer .................................. 11% ...............0%Fox ........................................ 11% .............30%Fly .......................................... 33% .............20%Thor ....................................... 15% .............10%Other ..................................... 29% .............30%

Do you own elbow pads?Yes ......................................... 37% .............27%No .......................................... 63% .............73%If yes, what brand?661 ........................................ 18% .............15%Fox ...........................................9% .............23%Pro Tec .................................. 12% ...............8%WTP ..........................................9% ...............0%Other ..................................... 52% .............54%

Do you own knee pads?Yes ........................................ 36% .............33%No .......................................... 64% .............67%

If yes, what brand?661 ........................................ 18% .............20%Fox ...........................................9% .............13%Lizard Skins ..............................8% ...............0%Other ..................................... 65% .............67%

Do you own shin guards?Yes ......................................... 23% .............27%No .......................................... 77% .............73%

If yes, what brand?661 ........................................ 22% .............17%Fox ........................................ 22% .............25%Fly Racing ............................. 22% ...............0%Hammer ...................................0% .............17%Lizard Skins ........................... 11% ...............0%Pryme .......................................0% ...............8%Other ..................................... 22% .............33%

Do you compete in sanctioned BMX races?Yes ......................................... 20% .............12%No .......................................... 80% .............88%

Which class do you compete in?Novice ................................... 17% .............44%Intermediate .......................... 33% .............15%Open ...................................... 17% .............33%Expert/Pro ............................. 33% ...............8%

How often do you race a year?1-5 times ............................... 45% .............16%6-14 times ............................. 12% .............33%15-24 times ........................... 19% .............18%25-34 times ..............................9% .............17%35+ times .............................. 15% .............16%

Do you compete in freestyle competitions?Yes ......................................... 14% ...............6%No .......................................... 86% .............94%

Do you compete in dirt jumping competitions?Yes ............................................7% ...............6%No .......................................... 93% .............94%

What is your main source of information for pro competition results?BMX Plus! .............................. 72% .............52%TV .............................................6% ...............9%Other Magazines ......................5% ...............4%Internet .................................. 17% .............35%

What type of riding do you do?Dirt jumping ........................... 48% .............58%Flatland .................................. 16% .............35%Ramps ................................... 55% .............60%Race ...................................... 29% .............19%Ride bike to school ............... 19% .............19%Street ..................................... 67% .............69%

Number of members of family who also ride BMX or Freestyle?0............................................. 61% .............44%1............................................. 22% .............29%2................................................7% .............17%3+ .......................................... 10% .............10%

What other vehicles do you own?S.U.V. ..................................... 29% .............46%Car ......................................... 42% .............48%RV/Camper...............................0% ...............2%Snowmobile .......................... 10% ...............9%Personal watercraft ..................7% ...............3%Mountain bike ....................... 23% .............48%Off-road Motorcycle .............. 13% .............16%

What other sports/activites do you participate in?Mountain biking .................... 23% .............47%Motorcycle riding .................. 29% .............21%ATVing ................................... 19% .............33%Snowboarding ....................... 26% .............35%Skateboarding ....................... 42% .............30%Paintball................................. 35% .............35%Video games ......................... 42% .............67%

What brand casual shoes do you wear?Adidas ......................................6% .............12%Converse ..................................0% ...............2%DC ......................................... 23% .............17%Etnies..................................... 10% ...............2%Nike ....................................... 45% .............29%Osirus .......................................0% ...............7%Vans ....................................... 45% .............29%Other ..................................... 19% ...............2%

How often do you look at bicycle related websites?Never ........................................6% ...............0%Everyday................................ 19% .............46%Every other day ..................... 13% .............25%2 times a week ...................... 19% .............15%Once a week ............................6% ...............4%Less than once a week ......... 35% .............10%

Have you ever purchased a product over the internet?Yes ......................................... 68% .............83%No .......................................... 32% .............17%

How often do you look at the BMX Plus! website?Every day..................................3% .............10%Every other day ..................... 24% .............15%2 time a week ...........................3% .............15%Once a week ......................... 17% .............19%Less than once a week ......... 52% .............42%

How much do you spend on online purchases a year?$5000-$10,000 .........................1% ...............4%$2500-$5000 ............................2% ...............1%$1500-$2500 ......................... 12% .............10%$500-$1500 ........................... 12% .............25%Less than $500 ...................... 73% .............60%

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GENERAL ADVERTISING RATES

Black & White 1X 3X 6X 12X1 Page ..................... $2,120 ..............$2,020 ............ $1,940 ..........$1,795 2/3 .......................... 1,735 ................1,660 .............. 1,585 ..............1,470 1/2 ........................... 1,435 ................1,375 .............. 1,315 ..............1,215 1/3 ........................... 1,060 ................1,015 .............. 970 ....................895 1/4 ........................... 850 ...................810 ................. 775 ....................715 1/6 ........................... 615 ...................585 ................. 565 ....................515Black & One Color1 Page ..................... $2,520 ..............$2,395 ............ $2,300 .........$2,185 2/3 ........................... 2,035 ................1,935 .............. 1,860 ..............1,765 1/2 ........................... 1,710 ................1,630 .............. 1,565 ..............1,485 1/3 ........................... 1,295 ................1,225 .............. 1,165 ..............1,115Four-Color1 Page ..................... $3,105 .............. $2,975 ........... $2,835 ..........$2,695 2/3 .......................... 2,545 ................2,430 .............. 2,330 ..............2,215 1/2 ........................... 2,020 ................1,915 .............. 1,845 ..............1,7551/3 ........................... 1,615 ................1,565 .............. 1,495 ..............1,435

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be pre-pared by Hi-Torque. When they are prepared by Hi-Torque, mate-rial must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus! Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X B&W Color B&W Color B&W Color B&W Color1/6 page $425 575 $400 450 $385 535 $350 4953-inch $345 470 $325 450 $305 430 $270 3952-inch $250 350 $235 335 $210 310 $180 2801-inch $130 230 $115 215 $105 205 $95 195Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSuANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2013 ................10-2-2012 ..............10-9-2012 ............11-29-2012February 2013 ..............10-30-2012 ............11-7-2012 ................1-3-2012March 2013 ..................12-3-2012 ..............12-10-2012 ............1-31-2013April 2013 .....................1-4-2013 ................1-11-2013 ..............2-28-2013May 2013 ......................2-4-2013 ................2-11-2013 ................4-4-2013June 2013 .....................3-7-2013 ................3-14-2013 ................5-2-2013July 2013 ......................4-3-2013 ................4-10-2013 ..............5-30-2013August 2013 .................5-3-2013 ................5-10-2013 ..............6-27-2013September 2013 ...........65-4-2013 ..............6-11-2013 ................8-1-2013October 2013 ...............7-3-2013 ................7-11-2013 ..............8-29-2013November 2013 ............7-31-2013 ..............8-7-2013 ................9-26-2013December 2013 ............9-4-2013 ................9-11-2013 ............10-31-2013January 2014 ................10-2-2013 ..............10-9-2013 ............11-28-2013February 2014 ..............10-29-2013 ............11-5-2013 ................1-2-2014March 2014 ..................12-2-2013 ..............12-9-2013 ..............1-30-2014 Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

DISCOuNTS

FREQuENCY DISCOuNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MuLTIPLE INSERTION DISCOuNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MuLTIPLE MAGAZINE DISCOuNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQuIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.

“BMX Plus ! has been my source for the best race coverage and product info since before I first appeared on its cover in February of 1983. I lovethis magazine”.

ERIC RUPE - GT BMX Race Team 2012The winningest pro of all time

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Now! The news and views of the sport have to be posted now. Right now. Better yet, they should’ve been posted fi ve minutes ago. Maybe yesterday. What’s taking so long?

Welcome to the Internet where (at least for some people), no story can be posted quick enough (even if they don’t bother to read them). By being out and about in the sport, all three of Hi-Torque’s pedal books maintain a strong Internet presence with web-specifi c news updates and feature stories that span the globe far beyond our already impressive print reach. Beyond our web-specifi c content, each website can also rely on a veritable treasure trove of content that, though “previously published” in the magazines, provides the wide variety of bike and parts makers with additional reach to consumers.

In addition to their respective websites, each magazine also maintains a strong social media presence with frequent updates and contests designed to further engage our readers and build even deeper relationships with them. It’s all about staying connected, and from our magazines to all facets of the Internet, Hi-Torque editors continue to do their best to remain front and center, keeping the wide world of two-wheeled enthusiasts informed and entertained.

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WEBSITE ADVERTISING REQuIREMENTS File Types Accepted: Animated GIF or JPG, Flash SWF. Ad File Size: 20k maximum: GIF/JPG, 30k maximum. Flash ads require embedded ClickTag.Animation: Yes. For animated GIF / JPG / Flash / SWF ads which contain the following:

a. Maximum number of complete frame sequence, rotations: 3b. Maximum 4 frames per sequencec. Minimum time between each new frame within each sequence: 2 seconds. maximum: 10 secondsVideo: No Audio: No Third Party Ad Serving: Yes. Ad Lead Time: Three business days for review and testing.

CuSTOM ADVERTISING PACKAGES For additional information regarding skins, roadblocks, SOV (Share of Voice) or expandable video banners, please contact your advertising representative.

ADVERTISING PACKAGES

WEBSITE ADVERTISING POSITIONS

• mbaction.com • roadbikeaction.com • bmxplusmag.com

Mountain Bike • Position 1 $750 • Position 2 $400 • Position 3 $350 • Position 4 $300 • Position 5 $250 • Position 6 $1250

Road Bike • Position 1 $1250 • Position 2 $500 • Position 3 $ 450 • Position 4 $ 400 • Position 5 $ 350 • Position 6 $1750

BMX Plus! • Position 1 $350 • Position 2 $300 • Position 3 $ 250• Position 4 $ 200 • Position 5 $ 150 • Position 6 $ 600

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• Bookmark pages so you can quickly fi nd your favorite stories.

• Page notes allow you to make notes that you can refer back to later.

• All the content can be searched for through keywords.

• Higher-resolution photos to see all the details.

• Send your friends a copy so they can see what they’re missing.

• Link directly to manufacturers’ websites from stories and advertisements.

• Save each issue to your computer so you can view it any time you want.

APP Downloads: 580,000 (First six months of 2012)

Total Countries Downloading: 126

Launching in the Android and Kindle Markets, Fall of 2012.

DIGITAL MAGAZINE SuBSCRIPTIONS

APPLE NEWSSTAND MAGAZINE APPS & DOWNLOADS Scan this Code on Your iPhone or iPad, to go directly to the Apple Newsstand or

App Store to download the App.

The cycling industry is moving faster than we have ever seen it. The quantity of letters we receive on certain topics is staggering, and when asked to write about the same topic every month, you realize, this is worthy of a special issue! For instance, the overwhelming inquiries on

the 27.5-inch-wheel mountain bike has led us to a digital “one-shot” devoted to this new category.

Look for a handful of special 2013 digital issues for Road Bike Action, Mountain Bike Action and BMX PLUS! in the months to come.

RATES: Full Page - $400, Cover 2 Spread - $1000, Cover 4 - $500

“DIGITAL ONLY” SPECIAL ISSuES Available on the Apple and Android base digital Newsstands in 2013.

BMXRBA MBA

Hi-Torque Publications, Inc. 25233 Anza Drive Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com

ROBB MESECHER - Advertising Director (661) 367-2105, robbm@hi-torque.com

DERRECK BERNARD - National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

CHRIS STANGL - Account Manager (661) 367-2109, chris@hi-torque.com

JOHN BARILA - Account Executive (661) 367-2106, johnb@hi-torque.com

LISA BECKWITH - Account Administrator (661) 367-2112, lisab@hi-torque.com

ERIC HARTER - Advertising Production Manager (661) 367-2114, eric@hi-torque.com

TENI ELYASI - Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

JENNIFER EDMONSTON - Advertising Production Coordinator(661) 367-2143, jene@hi-torque.com

ADVERTISING DEPARTMENT

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