2013 Hi-Torque Medai Guide - Moto Divsion

2013HI-TORQUE

MEDIA GUIDEMOTO

DIVISION2013_media_guide_moto.indd 1 1/17/13 10:16:12 AM

Established in 1971, Hi-Torque Publications was built on the foundation of being an active marketing partner for Off-Road companies who are serious about reaching the dedicated end-users, the influencers, and the decision-makers. For over 40 years we continue to raise the bar by adhering to those same principles that have made our titles and our partners the Number #1 brands in the Industry.

Never before has there been a more exciting time to choose Hi-Torque. Our industry-leading newsstand titles are available in over 30% more outlets than our nearest competitors. We continue to lead the way in digital magazine publishing, speeding the domestic and global delivery of our editorial message, while at the same time broadening the experience to our worldwide readership. In 2012 we reached double-digit circulation growth by partnering with Apple Newsstand to deliver the industry’s favorite titles to smart-phones and tablet readers worldwide. We have also just launched on Android-based tablets and additional mobile devices in fall 2012.

Our editors don’t just “write” about these sports. They

LIVE them. When it comes to testing products (from aftermarket parts, to apparel and gear, to motorcycles, ATVs and UTVs), we make our evaluations from the saddle, to give our readers “real world” information on the products they plan to purchase. We test more products more extensively than any other magazine in the field. Over our 40+ years, we have helped play a role in the development of products that our readers use every day. And when we write about the history of these sports, we write it from a first-person perspective, because we’ve been there, every step of the way. No other magazine in the industry can make this claim, and because of this fact, our readers trust us more than any other publication to help them make the right purchasing decisions.

If you are searching for a media partner to brand your message through print, mobile apps, online, video, social or cooperative promotions, we have endless resources to take your brand to the next level. We truly look forward to working with all of our current clients in 2013, as well as forging new partnerships, building your brand and exceeding your expectations.

Sincerely,

Robb A. MesecherAdvertising Director Hi-Torque Publications, Inc

2013_media_guide_moto.indd 2 1/17/13 10:16:17 AM

DEDICATIONPASSIONQUALITY

LEADERSHIPEXPERIENCE

READERSHIP CREDIBILITY

GLOBAL INSIGHT

CONNECTED AUTHENTICITYUNMATCHED


Q: Print is dying; what will you guys do?

A: Grow! We have been asked that question for years now, and never

before has Hi-Torque had a better year of circulation growth than in 2012. While the outcome of print media will be debated on the Internet for decades to come, we are 100% positive—as long as there are trees, there will be magazines.

The new media opportunities available today have delivered double-digit sales growth to our titles. Just as this letter was tapped out on an iPad, our Apple Newsstand digital subscription platform has grown our subscription base by over 30% in the fi rst 9 months in 2012. Hi-Torque will surpass 1 MILLION app downloads in our fi rst year with Apple Newsstand.

There simply has never been a more exciting time to choose Hi-Torque as your media partner. Whether itʼs in print, online, video or social media, Hi-Torque is effi cient in delivering your branding message.

Just as your favorite couch or leather chair doesn’t really care how you get your information, honestly, neither do we. So as we grow these new digital platforms, what hasn’t changed is who we are: the most infl uential and trusted media partner in the Off-Road industry today.

CONTENTS

6 / Dirt Bike

12 / Motocross Action

18 / Dirt Wheels

24 / ATV UTV Action

30 / Website Advertising

32 / Advertising Contacts



6 hi-torque.com

DIRT BIKE MAGAZINE AT A GLANCE

TOTAL MONTHLY READERSHIP 232,056

PRINT RUN 91,234

PAID SUBSCRIPTIONS 18,820

PAID NEWSSTAND SALES 38,194

TOTAL PAID SALES 57,014

PROMOTIONAL DISTRIBUTION 1,000

TOTAL DISTRIBUTION 58,014

READERS PER COPY 4

AVERAGE AGE 45

MALE 98%

AVERAGE INCOME $84,000

OWN A DIRT BIKE 98% OR MOTOCROSS BIKE


www.hi-torque.com 7

Dirt Bike magazine is the premier publication for the dirt enthusiast. Because the magazine covers the gamut of the sport—from woods racing, motocross, closed-course off-road, and the blossoming dual-sport and adventure-bike world—our readers aren’t shoehorned into a track-only publication. For over 40 years, Dirt Bike magazine has offered high-end race tests, long-term evaluations, large sections of hop-ups and technical features, and stayed ahead of the trends to keep our readers informed.

STILL the #1 newsstand-selling, off-road motorcycle magazine, and now with the power and immediate, single-click, worldwide reach of our NEW Mobile App version to market your company’s products to a fast-growing segment of off-road consumers, Dirt Bike offers you the best growth opportunities across all media platforms in the industry. If you have a product or service for motocross, off-road, enduro, desert, dual-sport, adventure or hare scrambles, Dirt Bike remains your number one and most cost-effective choice.


8 hi-torque.com


www.hi-torque.com 9

Print Web Print Web Print Web Print WebBIKE PROFILE

How often do you buy Dirt Bike magazine?1-4 issues .................................5% .............12%5-8 issues .................................7% .............10%9-12 issues ............................ 11% .............12%Subscribe .............................. 76% .............54%Just read website .....................0% .............22%

How long have you been reading Dirt Bike magazine?Less than 1 yr ...........................8% .............. N/A1-2- years .............................. 10% .............. N/A2-3 years ..................................5% .............. N/A3-4 years ..................................4% .............. N/A4+ years................................. 73% .............. N/A

How many people besides yourself look through your copy of dirt bike?1............................................. 27% .............28%2............................................. 22% .............24%3............................................. 12% .............16%4................................................9% ...............4%5+ .............................................9% ...............4%None ...................................... 21% .............24%

Do you own a dirt/motocross bike?Yes ......................................... 98% .............94%No .............................................2% ...............6%

How many bikes do you own?1............................................. 27% .............37%2............................................. 25% .............29%3............................................. 16% .............15%4+ .......................................... 32% .............19%

What brand is your newest bike?BMW ........................................1% ...............1%Gas Gas ...................................2% ...............2%Honda .................................... 20% .............22%Husaberg ..................................1% ...............2%Husqvarna ................................4% ...............4%Kawasaki ..................................9% .............12%KTM ....................................... 28% .............30%Suzuki .................................... 12% ...............5%Yamaha ................................. 22% .............20%Other ........................................1% ...............2%

What size is it?50-75cc ....................................1% ...............1%80-85cc ....................................5% ...............2%90-120cc ..................................1% ...............0%125cc........................................8% ...............6%200-220cc ................................8% ...............0%250cc..................................... 28% .............40%300-380cc ............................. 18% .............14%400-490cc ............................. 23% .............29%500-520cc ................................4% ...............5%600cc+ .....................................4% ...............2%

What year is it?2012 .........................................9% .............12%2011 ...................................... 10% ...............9%2010 .........................................6% ...............7%2009 ...................................... 16% .............11%2008 .........................................7% .............12%2007 ...................................... 11% .............11%2006 .........................................7% ...............8%2005 .........................................8% ...............4%2004 or earlier ....................... 26% .............26%

What type of engine?2-stroke ................................. 45% .............38%4-stroke ................................. 55% .............61%

What type is it?Adventure .................................1% ...............2%Dual sport .................................9% ...............8%Enduro ................................... 15% ...............8%Motocross ............................. 34% .............37%Off-road racing ...................... 20% .............18%Off-road trail .......................... 18% .............26%Supermoto ...............................1% ...............0%Other ........................................2% ...............1%

Which of these factors influenced you most when you brought your dirt bikeDealership recommend ............4% ...............5%Factory cont program ..............0% ...............1%Factory race results .................3% ...............9%Friend’s recommend ............. 16% .............24%Local dealer support ................8% .............18%Mag test results .................... 39% .............34%Parent’s recommend ................4% ...............4%Previous brand experience. .. 47% .............38%Price ...................................... 15% .............31%Showroom availability ..............4% ...............4%Message boards ......................0% .............10%Website ....................................0% ...............5%

Do you own an ATV?Yes ......................................... 29% .............31%No .......................................... 71% .............36%

Do you plan to buy an ATV?Yes ......................................... 21% .............10%No ......................................... 79% .............90%

Do you plan to buy a new bike in the next 12 months?Yes ......................................... 49% .............31%No .......................................... 51% .............36%maybe ......................................0% .............33%

What brand do you plan to buy? Beta ..........................................3% ...............2%BMW ........................................0% ...............1%Gas Gas ...................................1% ...............4%Honda .................................... 10% .............17%Husaberg ..................................4% ...............1%Husqvarna ................................5% ...............5%Kawasaki ............................... 10% ...............9%KTM ....................................... 44% .............38%Suzuki .......................................3% ...............3%TM ............................................1% ...............0%Yamaha ................................. 13% .............19%Other ........................................6% ...............1%

What size will it be?50-75cc ....................................1% ...............2%80-85cc ....................................0% ...............2%90-120cc ..................................1% ...............0%125cc........................................7% ...............5%200-220cc ................................5% ...............7%250cc..................................... 18% .............20%300-380cc ............................. 21% .............22%400-490cc ............................. 27% .............26%500-520cc ............................. 14% ...............2%600cc+ .....................................5% ...............4%What year will it be?Brand new ............................. 54% .............46%Used ...................................... 24% .............28%Not sure ................................. 22% .............26%

What type of engine?2-stroke ................................. 41% .............42%4-stroke ................................. 59% .............58%

What type will it be?Dual sport .............................. 18% .............12%Enduro ................................... 28% .............17%Motocross ............................. 18% .............37%Off-road racing ...................... 15% .............15%Off-road trail .......................... 19% .............18%Other ........................................1% ...............1%

Do you influence your friends on what bike they should buy?Yes ......................................... 77% ...............0%No .......................................... 23% ...............0%

PARTS AND ACCESSORIES

What is your main source of information for purchasing parts and accessories?DirtBikeMagazine.com .......... 12% .............16%Mail order from DB ...................2% ...............0%Ads in DB .............................. 22% .............17%Editorial in DB ....................... 14% .............17%Friends .....................................7% ...............5%Catalogs ................................ 14% ...............8%Other mags ..............................6% ...............2%At competitions ........................3% ...............1%Bike shop .............................. 13% .............10%Other ........................................7% .............24%

Where do you purchase the majority of your replacement parts, hop-up parts and accessories?Catalogs ...................................9% ...............0%On the internet ...................... 39% .............56%Local dealer ........................... 29% .............31%Mail order .............................. 10% ...............6%Local accessories store ........ 13% ...............8%

Have you ever purchased products from ads in dirt bike?Yes ......................................... 76% .............68%No .......................................... 24% .............32%

Does your motorcycle dealers generally stock the products you want to buy?Yes ......................................... 44% .............46%No .......................................... 56% .............55%

How much do you spend on replacement parts, hop-up parts and accessories for your bike each month?$500+ .......................................7% ...............4%$400-$499 ................................2% ...............5%$300-$399 ................................5% ...............6%$200-$299 ................................9% ...............8%$100-$199 ............................. 32% .............28%Less than $100 ...................... 45% .............49%

Exhaust pipe purchased for your 2-stroke bike?DG ............................................3% ...............1%FMF ....................................... 52% .............48%Pro Circuit ............................. 13% .............13%Stock/OEM ............................ 24% .............28%Other ........................................8% .............11%

Exhaust pipe purchased for your 4-stroke bike?Akrapovic .................................3% ...............2%Big Gun ....................................3% ...............0%DG ............................................2% ...............0%Dr.D...........................................3% ...............3%FMF ....................................... 33% .............28%HMF ..........................................2% ...............1%Leo Vince..................................0% ...............3%Motoworks ...............................0% ...............1%Pro Circuit ................................5% ...............8%SuperTrapp...............................1% ...............1%Two Brothers ............................5% ...............3%Vance & Hines ..........................2% ...............0%Yoshimura ................................5% ...............4%Stock/OEM ............................ 29% .............38%Other ........................................7% ...............8%

Silencer purchased?Big Gun ....................................2% ...............0%DG ............................................1% ...............0%Dr. D..........................................3% ...............2%FMF ....................................... 43% .............44%HMF ..........................................3% ...............0%Leo Vince..................................0% ...............2%Pro Circuit ................................7% ...............9%SuperTrapp...............................1% ...............1%Two Brothers ............................3% ...............2%Vance & Hines ..........................2% ...............0%Yoshimura ................................4% ...............2%Stock/OEM ............................ 24% .............30%Other ........................................7% ...............8%

Handlebar purchased?Acerbis .....................................2% ...............0%Answer .....................................2% ...............1%Fasst .........................................8% ...............4%Moose ......................................5% ...............3%O’Neal ......................................1% ...............0%Pro Taper ............................... 43% .............39%Renthal .................................. 29% .............36%Sunline......................................0% ...............1%Tag ............................................2% ...............1%Tusk ..........................................1% ...............3%Vortex .......................................1% ...............0%Other ........................................6% .............10%

Sprocket purchased?Answer .....................................2% ...............1%AFAM ........................................0% ...............1%JT..............................................2% ...............4%Magnum ...................................0% ...............1%Moose ......................................5% ...............3%Primary Drive ............................2% ...............9%Pro Taper ..................................6% ...............0%Renthal .................................. 24% .............28%SideWinder ...............................5% ...............5%Sunline......................................4% ...............2%Supersprox ............................ 16% .............17%Sprocket Specialists ................1% ...............1%Sunstar ................................. 12% ...............5%Tag ............................................2% ...............2%Talon .........................................1% ...............0%Vortex .......................................1% ...............2%Stock/OEM ............................ 10% .............13%Other ........................................6% ...............6%

Chain purchased?AFAM ........................................1% ...............0%D.I.D. ..................................... 28% .............26%EK .............................................2% ...............5%KMC .........................................0% ...............1%Krause/SideWinder ..................3% ...............2%Moose ......................................1% ...............2%Primary Drive ............................8% ...............8%Pro Taper ..................................2% ...............0%Regina ......................................8% ...............4%Renthal .................................. 16% .............17%RK .......................................... 10% .............16%Sunline......................................0% ...............1%Tsubaki .....................................3% ...............2%Stock/OEM ............................ 15% .............12%Other ........................................3% ...............4%

Levers purchased?Applied .....................................3% ...............1%ARC/Sunline .............................8% ...............6%ASV........................................ 14% .............13%Longhorn ..................................1% ...............0%Magura .....................................8% ...............2%Motion Pro................................9% ...............6%MSR .........................................5% ...............8%Pro Circuit ................................2% ...............4%Renthal .....................................4% ...............2%Work Connection .....................3% ...............3%Stock/OEM ............................ 37% .............47%Other ........................................6% ...............8%

Triple clamp purchased?Applied Racing .........................4% ...............6%BRP ..........................................6% ...............2%Pro Circuit ................................5% ...............6%Pro Taper ..................................5% ...............3%Renthal .....................................7% ...............3%RG3 ..........................................0% ...............2%Ride Engineering ......................1% ...............0%Scott .........................................2% ...............2%Sunline......................................0% ...............1%Tag ............................................0% ...............1%Universal ..................................2% ...............0%Stock/OEM ............................ 57% .............64%Other ..................................... 11% .............10%

Grips purchased?909 ...........................................1% ...............0%A’ME .........................................1% ...............0%ODI ...........................................4% ...............4%O’Neal ......................................1% ...............0%Oury ..........................................4% ...............2%Renthal .................................. 21% .............30%Scott ...................................... 16% ...............0%SixSixOne .................................1% ...............1%Pro-Grip................................. 11% .............12%Pro Taper ............................... 23% .............23%Smith ........................................1% ...............1%Tag ............................................6% ...............0%Other ..................................... 10% .............10%

How many tires do you purchase a year?13+ ...........................................1% .................1z9-12 ..........................................4% ...............4%5-8 ......................................... 16% .............17%2-4 ......................................... 47% .............43%Less than 2 ........................... 32% .............35%

Air filter purchased?Acerbis .....................................1% ...............0%Answer .....................................1% ...............1%DT1 ...........................................0% ...............1%FMF ..........................................1% ...............0%K&N ..........................................8% ...............7%Moose ......................................5% ...............2%NO Toil ......................................0% ...............4%PC Racing ...............................0% ...............1%Pro Filter ...................................2% ...............2%Ready Racing ...........................1% ...............0%Twin-Air ................................. 51% .............55%Uni-Filter ................................ 12% .............14%WP ............................................0% ...............1%Stock/OEM ............................ 13% .............10%Other ........................................5% ...............6%

What brand of replacement front tire do you use most often?Bridgestone ........................... 13% .............17%Cheng Shin...............................1% ...............0%Dunlop ................................... 38% .............35%Duro ..........................................1% ...............0%IRC ...........................................2% ...............1%Kenda .......................................7% ...............7%Maxxis ................................... 11% .............17%Metzeler ....................................3% ...............1%Michelin ................................. 14% ...............9%Pirelli .........................................4% ...............9%Trelleborg ..................................1% ...............0%Other ........................................5% ...............4%

What brand of replacement rear tire do you buy most often?Bridgestone ........................... 14% .............12%Cheng Shin...............................1% ...............0%Dunlop ................................... 38% .............33%Duro ..........................................1% ...............0%IRC ...........................................4% ...............1%Kenda .......................................4% ...............6%Maxxis ................................... 12% .............20%Metzeler ....................................3% ...............1%Michelin ................................. 13% .............12%Pirelli .........................................5% .............10%Trelleborg ..................................1% ...............0%Other ........................................4% ...............5%

Brake pads purchased?AP Racing ................................1% ...............1%Braking .....................................3% ...............4%DP/Dunlop ................................2% ...............3%EBC ....................................... 34% .............32%Ferodo ......................................1% ...............0%Galfer ........................................3% ...............7%Magnum ...................................0% ...............1%Moose ......................................4% ...............5%Moto Master .............................1% ...............0%MSR .........................................0% ...............1%Performance Plus.....................0% ...............1%Renthal .....................................3% ...............0%SBS ..........................................0% ...............2%Tusk ..........................................6% ...............6%Vesrah.......................................1% ...............0%Stock/OEM ............................ 39% .............33%Other ........................................2% ...............4%

What brand of 2-stroke oil do you use?Amsoil.................................... 12% ...............9%Bel-Ray.................................. 14% .............10%CCI ...........................................0% ...............1%Castrol ......................................3% ...............6%HP-2 .........................................1% ...............4%Kal-Gard ...................................1% ...............0%Klotz .........................................2% ...............5%Maxima .................................. 26% .............13%Motorex ................................. 12% ...............8%Motul ........................................2% ...............9%Redline .....................................2% ...............4%Silkolene ...................................3% ...............2%Spectro .....................................5% ...............4%Yamalube .............................. 11% ...............9%Other ........................................6% .............16%

What brand of 4-stroke oil do you use?Amsoil.......................................5% ...............7%Bel-Ray.................................. 11% ...............4%Castrol ......................................5% .............10%Hondaline .............................. 11% .............11%Kal Gard ...................................1% ...............0%Kawasaki ..................................1% ...............3%Klotz .........................................1% ...............0%Maxima .................................. 16% ...............6%Mobil 1 .....................................5% ...............4%Motorex ................................. 12% .............12%Motul ........................................2% ...............7%Pennzoil ....................................1% ...............1%Shell Rotella .............................0% ...............4%Silkolene ...................................2% ...............1%Spectro .....................................4% ...............3%Valvoline ...................................1% ...............4%Yamalube .............................. 11% .............12%Other ..................................... 11% .............11%

Bike graphics purchased?Attack .......................................3% ...............3%De-Cal Works ........................ 11% .............10%Factory Effex ......................... 21% .............17%FMF ..........................................2% ...............2%N-Style .....................................6% ...............4%One ...........................................4% ...............5%Pro-Circuit ................................2% ...............1%Pro’s Choice .............................1% ...............1%Throttle Jockey ........................1% ...............1%Stock/OEM ............................ 35% .............43%Other ..................................... 15% .............13%

DIR

T BIK

E S

UR

VE

Y


10 hi-torque.com

What brand of gearbox oil do you use?Amsoil.......................................0% ...............1%Bel-Ray.................................. 20% .............12%Castrol ......................................7% .............11%Hondaline .................................0% ...............3%HP-2 .........................................5% ...............5%Maxima .................................. 14% ...............9%Motorex ................................. 13% .............15%Motul ........................................4% ...............9%Pennzoil ....................................2% ...............1%PJ1 ...........................................1% ...............0%Redline .....................................1% ...............1%Shell Rotella .............................0% ...............4%Silkolene ...................................4% ...............3%Spectro .....................................4% ...............4%Torco.........................................0% ...............1%Yamalube .................................9% .............10%Other ..................................... 15% .............10%

What brand of chain lube do you use?Bel-Ray.................................. 26% .............25%Castrol ......................................2% ...............8%HP2 ..........................................1% ...............2%Kal Gard ...................................3% ...............0%Maxima .................................. 11% .............18%Motorex ....................................9% ...............7%Motul ........................................3% ...............5%PJ1 ........................................ 15% .............13%Sidewinder ...............................3% ...............0%Silkolene ...................................3% ...............6%Spectro .....................................4% ...............2%Other ..................................... 20% .............14%

Reeds purchased?Boyesen ................................ 37% .............24%Carbon Tech .............................1% ...............4%Moto Tassinari ....................... 13% .............23%Stock/OEM ............................ 40% .............41%Other ........................................9% .............11%

Piston purchased?Cosworth ..................................0% ...............1%JE .............................................0% ...............4%LAPC ........................................0% ...............1%Namura .....................................1% ...............2%Vertex .................................... 11% ...............6%Wiseco .................................. 38% .............39%Stock/OEM ............................ 42% .............41%Other ........................................8% ...............6%

What type of hand guards do you use?Full-wrap enduro ................... 69% .............73%MX shields ............................. 31% .............27%

Have you had your suspension modified in any way?Yes ......................................... 57% .............50%No .......................................... 43% .............50%

Do you influence your friends on what hop-up parts they should buy?Yes ......................................... 67% .............68%No .......................................... 33% .............32%

What off-road products have you purchased?GPS ....................................... 12% .............16%Spark arrestor ....................... 34% .............37%Hand guards ......................... 71% .............76%Frame protectors .................. 27% .............30%Bigger tank ............................ 26% .............28%Steering dampers.................. 29% .............24%Auto clutch ............................ 13% .............16%Drink systems ....................... 48% .............54%Radiator guards .................... 38% .............44%Pipe protectors ..................... 25% .............27%Lighting systems ................... 12% .............19%Flywheel weights ................... 15% .............14%Inflation products .................. 17% .............18%Tool carriers/fanny packs ...... 47% .............47%Skid plate .............................. 57% .............68%

RIDING GEAR

Where do you purchase the majority of your riding gear?Mail order .............................. 25% ...............9%Local dealer ........................... 26% .............24%Local accessories store ........ 13% .............11%On the internet ...................... 36% .............55%

Have you ever purchased riding gear from ads in dirt bike?Yes ......................................... 48% .............46%No .......................................... 52% .............54%

Does your motorcycle dealer stock the riding gear you want to buy?Yes ......................................... 37% .............37%No .......................................... 63% .............63%

How much do you spend on riding gear and apparel during the year?$1500+ .....................................2% ...............1%$1000-$1499 ............................2% ...............2%$800-$999 ................................4% ...............8%$600-$799 ................................7% ...............6%$400-$699 ............................. 17% .............19%$250-$399 ............................. 15% .............25%$100-$249 ............................. 36% .............26%Less then $100 ...................... 17% .............12%

What brand of neck brace do you wear?Alpinestars ...............................2% ...............6%EVS ...........................................7% ...............9%Leatt ...................................... 18% .............15%Omega ......................................2% ...............2%None ...................................... 71% .............68%

What brand of helmet do you own?AGV ..........................................1% ...............2%Answer .....................................5% ...............2%Arai ........................................ 10% ...............6%AXO ..........................................1% ...............0%Bell ........................................ 14% ...............7%Bieffe ........................................1% ...............0%EVS ...........................................1% ...............2%Fly .............................................9% ...............5%Fox ........................................ 11% .............11%HJC ....................................... 21% .............14%KBC ..........................................1% ...............1%Klim ..........................................1% ...............0%M2R ..........................................2% ...............2%MSR .........................................6% ...............3%Ocelot .......................................1% ...............0%O’Neal ......................................4% ...............8%One Industries ..........................4% ...............4%Scott .........................................1% ...............0%Shoei ........................................9% .............10%SixSixOne .................................1% ...............1%Suomy ......................................1% ...............1%Thor ....................................... 12% ...............5%Troy Lee ....................................6% ...............5%Xtreme ......................................1% ...............1%Z1R ...........................................0% ...............1%Other ........................................6% ...............8%None .........................................1% ...............1%

What brand of goggles do you own?Answer .....................................4% ...............1%ARC ..........................................1% ...............0%Blur ...........................................1% ...............0%Dragon......................................6% ...............3%Fox ...........................................8% ...............2%Oakley ................................... 20% .............20%Pro Grip ....................................4% ...............2%Scott ...................................... 51% .............43%Smith ..................................... 12% .............11%Spy ...........................................6% ...............8%Thor ....................................... 10% ...............5%Utopia .......................................1% ...............0%Xbrand ......................................5% ...............1%Other ........................................6% ...............4%None .........................................2% ...............0%

What brand of gloves do you own?Acerbis .....................................1% ...............0%Alloy ..........................................1% ...............0%Answer .................................. 11% ...............8%ARC ..........................................1% ....................AXO ..........................................4% ...............1%EVS ...........................................1% ...............0%Fly .............................................9% ...............7%Fox ........................................ 37% .............27%Klim ..........................................4% ...............3%Moose ......................................3% ...............3%MSR .........................................4% ...............6%No Fear.....................................1% ...............2%Ocelot .......................................2% ...............0%One ...........................................4% ...............2%O’Neal ......................................8% ...............5%Pro Grip ....................................1% ...............2%Shift ..........................................5% ...............4%Sinisalo .....................................1% ...............0%SixSixOne .................................2% ...............2%Thor ....................................... 21% .............18%Troy Lee ....................................7% ...............2%Other ..................................... 11% .............11%None .........................................1% ...............2%

What brand of boots do you own?Answer ....................................2% ...............2%Arc ............................................1% ...............1%AXO ..........................................3% ...............2%Alpinestars ............................ 29% .............30%Berik .........................................1% ...............1%Fly .............................................4% ...............4%Fox ........................................ 13% .............14%Gaerne......................................9% .............10%Hi-Point ....................................1% ...............1%Jet.............................................1% ...............0%MSR .........................................2% ...............2%Ocelot .......................................3% ...............1%O’Neal ......................................7% ...............4%SixSixOne .................................0% ...............1%Sidi ...........................................8% ...............9%Set Up ......................................1% ...............0%TCX...........................................1% ...............2%Thor ..........................................9% ...............8%Other ........................................2% ...............4%None .........................................3% ...............4%

What brand of riding pants do you own?Acerbis .....................................0% ...............1%Alloy ..........................................1% ...............0%Answer .................................. 14% ...............6%Arc ............................................2% ...............1%AXO ..........................................4% ...............1%Azonic.......................................1% ...............0%Fly .............................................8% ...............5%Four ..........................................1% ...............0%Fox ........................................ 31% .............19%JT..............................................1% ...............0%Klim ..........................................9% ...............8%Moose ................................... 14% ...............8%MSR ...................................... 16% ...............8%No Fear.....................................4% ...............1%Ocelot .......................................1% ...............0%One ...........................................5% ...............3%O’Neal ................................... 10% ...............6%SoCal ........................................0% ...............1%Shift ..........................................4% ...............4%Sinisalo .....................................1% ...............0%Thor ....................................... 18% .............16%Troy Lee ....................................4% ...............2%Other ........................................5% ...............5%None .........................................5% ...............5%

What brand of jersey do you own?Alloy ..........................................1% ...............0%Answer .................................. 14% ...............6%Arc ............................................1% ...............0%AXO ..........................................2% ...............1%Fly .............................................8% ...............4%Four ..........................................1% ...............0%Fox ........................................ 31% .............21%Gear ..........................................1% ...............0%Klim ..........................................5% ...............6%Moose ................................... 27% ...............6%MSR ...................................... 13% ...............6%No Fear.....................................6% ...............1%Ocelot .......................................3% ...............0%One ...........................................7% ...............4%O’Neal ......................................9% ...............7%Shift ..........................................6% ...............4%Sinisalo .....................................1% ...............0%Thor ....................................... 26% .............17%Troy Lee ....................................6% ...............2%Xtreme ......................................0% ...............1%Other ........................................6% ...............7%None .........................................7% ...............6%

What brand of chest protector do you wear?Acerbis .....................................7% ...............1%Answer .....................................4% ...............2%AXO ..........................................1% ...............2%EVS ...........................................4% ...............8%Fly .............................................3% ...............3%Fox ........................................ 24% .............24%HRP ..........................................1% ...............3%Leatt .........................................4% ...............0%MSR .........................................3% ...............3%No Fear.....................................2% ...............1%O’Neal ......................................3% ...............3%Pro Grip ....................................1% ...............0%Shift ..........................................1% ...............1%SixSixOne .................................5% ...............5%Thor ....................................... 15% .............17%Troy Lee ....................................4% ...............3%Other ........................................4% .............14%None ...................................... 19% ...............9%

PROFILE

SexMale ...................................... 98% .............97%Female ......................................2% ...............3%

AgeUnder 12 ..................................3% ...............2%12-17 ........................................9% ...............8%18-24 ........................................3% ...............9%25-34 ........................................9% .............16%35-44 ..................................... 15% .............27%45-54 ..................................... 35% .............28%55+ ........................................ 25% .............11%

Are you married?Yes ........................................ 54% .............64%No .......................................... 46% .............36%

What is your total yearlyhousehold income?$150k+ .................................. 11% .............11%$120k-$150k ............................5% .............10%$90k-$120k ........................... 16% .............24%$70k-$90k ............................. 19% .............15%$50k-$70k ............................. 15% .............15%$30k-$50k ............................. 13% .............13%Under $30k............................ 21% .............12%

If you are over 18, what is your level of education?High school grad ................... 51% .............35%Attending college .....................6% ...............6%College grad .......................... 29% .............45%Other ..................................... 14% .............13%

Do you compete in sanctioned motorcycle races?Yes ......................................... 44% .............42%No .......................................... 56% .............58%

If yes, what class?Mini ...........................................5% ...............1%80cc..........................................3% ...............1%125cc........................................6% ...............5%250cc..................................... 15% .............14%Open ...................................... 18% .............12%+25 ...........................................1% ...............2%+30 ...........................................8% .............15%+40 ........................................ 18% .............30%+50 ........................................ 26% .............16%Pro ............................................0% ...............3%

What type of racing do you compete in?Arenacross ...............................1% ...............1%Desert .................................... 10% .............20%Cross Country ..........................6% .............23%Enduro ................................... 32% .............38%GNCC .......................................6% ...............8%Hare scrambles ..................... 38% .............59%Motocross ............................. 23% .............24%Supercross ...............................3% ...............2%Supermoto ...............................1% ...............0%Other ..................................... 12% ...............7%

How often do you compete per year?50+ times .................................1% ...............1%40-50 ........................................1% ...............0%30-40 ........................................3% ...............2%20-30 ........................................7% .............10%10-20 ..................................... 23% .............33%Less than 10 ......................... 64% .............54%

Does anyone else in your household race?Yes ......................................... 16% .............32%No .......................................... 84% .............68%

How often do you ride?3 or more/week ..................... 25% .............17%2 times/week ......................... 17% .............22%Once a week ......................... 20% .............21%2-3 time/month ..................... 27% .............31%Once a month or less ............ 11% ...............9%

How much of the maintenance/repair/hop-ups on your motorcycle is done by you?100% ..................................... 36% .............38%75-100% ............................... 35% .............32%50-75% ................................. 13% .............15%25-50% ....................................7% ...............7%Less than 25% .........................9% ...............8%

What brand of pickup do you own?Chevrolet ............................... 19% .............17%Nissan ......................................5% ...............6%Dodge .................................... 19% .............13%Ford ....................................... 29% .............32%GMC .........................................5% ...............5%Honda .......................................0% ...............1%Mazda ......................................1% ...............0%Toyota .................................... 17% .............15%Other ........................................5% .............10%

Do you plan to buy a new truck in the next 18 months?Yes ........................................ 14% .............15%No .......................................... 86% .............85%

What other vehicles do you own?SUV ....................................... 30% .............35%RV/camper ............................ 23% .............26%Street Motorcycle .................. 36% .............28%Motorcycle trailer .................. 41% .............47%Snowmobile .............................4% ...............8%Personal watercraft ..................6% ...............4%Mountain bike ....................... 44% .............55%BMX bike ............................... 16% .............14%Road bike .............................. 17% .............22%

How do you transport your motorcycle?Pickup truck .......................... 52% .............54%Trailer ..................................... 35% .............36%Hitch type carrier......................8% ...............6%Van............................................2% ...............3%Other ........................................3% ...............0%

What other sports/activities do you participate in?Hunting .................................. 32% .............. N/AFishing ................................... 46% .............. N/ACamping ................................ 54% .............. N/ABoating .................................. 29% .............. N/ATruck off-roading ................... 14% .............. N/AMountain biking .................... 39% .............. N/AStreet motorcycle riding ........ 32% .............. N/ARunning ................................. 21% .............. N/ARoad bicycle riding ............... 14% .............. N/AWeightlifting ........................... 36% .............. N/ASnowboarding ....................... 11% .............. N/ASnow skiing ........................... 16% .............. N/A

Where do you get your race coverage?Magazines ............................. 71% .............60%TV .......................................... 61% .............56%Internet .................................. 38% .............74%

What brand of smartphone do you own?Android .................................. 19% .............19%Blackberry ................................5% ...............6%iPhone ................................... 17% .............29%Windows ..................................2% ...............2%None ...................................... 51% .............40%Other ........................................6% ...............4%

If no, do you plan on purchasing a smartphone?Yes ........................................ 15% .............. N/ANo .......................................... 85% .............. N/A

What type of tablet/e-reader device do you own?Android-based .........................4% ...............2%iPad ..........................................6% ...............6%iPad2 ........................................4% .............10%iPad3 ........................................4% ...............4%Kindle .......................................3% ...............5%Kindle Fire ................................2% ...............3%Nook .........................................0% ...............3%None ...................................... 69% .............62%Other ........................................7% ...............5%

If no, do you plan on purchasing a tablet/e-reader?Yes ......................................... 11% .............. N/ANo .......................................... 89% .............. N/A

Print Web Print Web Print Web Print WebD

IRT

BIK

E S

UR

VE

Y


www.hi-torque.com 11

GENERAL ADVERTISING RATES

Black & White 1X 3X 6X 12X1 Page ...................... $5495 .............. $5345 ........... $5095 .............$48402/3 .............................. 4400 ................ 4275 ..............4075 ...............38751/2 .............................. 3475 ................ 3370 ..............3215 ...............30551/3 .............................. 2480 ................ 2405 ..............2290 ...............21851/4 .............................. 1930 ................ 1870 ..............1785 ...............16951/6 .............................. 1375 ................ 1345 ..............1270 ...............1195Black & One Color1 Page ...................... $6165 .............. $5985 ............$5710 .............$54302/3 .............................. 4935 ................ 4790 ..............4570 ...............43451/2 .............................. 4010 ................ 3895 ..............3695 ...............35201/3 .............................. 3395 ................ 3285 ..............3140 ...............2995Four-Color1 Page ...................... $8265 .............. $7845 ............$7435 .............$70252/3 .............................. 6775 ................ 6435 ..............6095 ...............57651/2 .............................. 5365 ................ 5095 ..............4830 ...............45701/3 .............................. 4545 ................ 4315 ..............4095 ...............3855

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be pre-pared by Hi-Torque. When they are prepared by Hi-Torque, mate-rial must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X B&W Color B&W Color B&W Color B&W Color1/6 page $830 980 $770 920 $685 835 $615 7653-inch $510 635 $475 600 $435 560 $375 5002-inch $375 475 $350 450 $320 420 $280 3801-inch $260 360 $245 345 $225 325 $195 295Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSuANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2013 ................ 10-25-2012 ............. 11-1-2012 ........ 12-20-2012February 2013 .............. 11-28-2012 ............. 12-5-2012 .......... 1-24-2013March 2013 .................. 12-28-2012 ............... 1-7-2013 .......... 2-21-2013April 2013 ....................... 1-31-2013 ............... 2-7-2013 .......... 3-21-2013May 2013 .......................... 3-1-2013 ............... 3-8-2013 .......... 4-25-2013June 2013 ......................... 4-1-2013 ............... 4-8-2013 .......... 5-23-2013July 2013 ........................ 4-29-2013 ............... 5-6-2013 .......... 6-20-2013August 2013 ................... 5-28-2013 ............... 6-4-2013 .......... 7-18-2013September 2013 ............. 6-27-2013 ............... 7-5-2013 .......... 8-22-2013October 2013 ................. 7-25-2013 ............... 8-1-2013 .......... 9-19-2013November 2013 .............. 8-26-2013 ............... 9-4-2013 ........ 10-17-2013December 2013 .............. 9-27-2013 ............. 10-4-2013 ........ 11-21-2013January 2014 ................ 10-23-2013 ........... 10-30-2013 ........ 12-19-2013February 2014 .............. 11-25-2013 ............. 12-4-2013 .......... 1-23-2014March 2014 .................. 12-26-2013 ............... 1-3-2014 .......... 2-20-2014

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

MAIL-ORDER ADVERTISING RATES

Black & White 1X 3X 6X 12X1 Page ................... $3625 ......... $3870 ........... $3295 ...........$31452/3 ........................... 2895 ........... 2765 ............. 2645 .............25151/2 ........................... 2245 ........... 2145 ............. 2055 .............19551/3 ........................... 1635 ........... 1560 ............. 1490 .............14201/4 ........................... 1235 ........... 1175 ............. 1125 .............10701/6 ............................. 910 ............. 865 ............... 830 ...............790Black & One Color1 Page ................... $4275 ......... $4085 ........... $3895 ...........$36952/3 ........................... 3550 ........... 3390 ............. 3240 .............30801/2 ........................... 2995 ........... 2860 ............. 2725 .............25951/3 ........................... 2350 ........... 2245 ............. 2145 .............2040Four-Color1 Page ................... $5875 ......... $5620 ........... $5330 ...........$49952/3 ........................... 5230 ........... 4995 ............. 4740 .............45101/2 ........................... 4525 ........... 4325 ............. 4095 .............38951/3 ........................... 3940 ........... 3765 ............. 3565 .............3395

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

DISCOuNTS

FREQuENCY DISCOuNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MuLTIPLE INSERTION DISCOuNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MuLTIPLE MAGAZINE DISCOuNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQuIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.


12 hi-torque.com

MOTOCROSS ACTION AT A GLANCE


PRINT RUN 94,451






READERS PER COPY 4

MOTOCROSSACTIONMAG.COM 400,000+ VISITS

MONTHLY PAGE VIEWS 1,150,000+

2012 VIDEO DOWNLOADS 2,000,000+

AVERAGE AGE 40

MALE 99%


OWN A MOTOCROSS BIKE 97%



If your goal is to reach hardcore motocross racers, create brand awareness and sell products, Motocross Action is the number one, must-buy magazine in the industry. Motorcycle Industry magazine’s annual Industry Research Survey asked, “Which consumer magazine drives riders to your store?” In the off-road market, Motocross Action was #1.

Available in the consumer market as a print version (and still the world’s number-one newsstand-selling moto mag), a Mobile App , a PC-based digital version, a special dealers-only digital version, plus a great online site (www.motocrossactionmag.com), Motocross Action has enormous credibility and reach with serious off-road and motocross enthusiasts who look to the magazine every month to find out what’s new in the sport, what products are hot and what companies are supporting the niche. Your company’s products or services will be seen by Motocross Action’s 250,000+ monthly readers, every off-road dealer in the United States and distributors worldwide.

Early 2012 marked the launch of Motocross Action’s Mobile Magazine App. This technology brings our entire editorial package AND your company’s linked website and message to a huge, worldwide audience of racers and motocross enthusiasts (YOUR customers) with just one click. Downloadable to the iPhone, iPad, as well as Android-based tablets and other “e-readers,” the Motocross Action Mobile App brings you the immediacy of the mobile realm and offers you great opportunities to reach the new, “gotta-get-it-now” consumers in the market.


14 hi-torque.com



BIKE PROFILE

How often do you buy Motocross Action magazine?1-4 issues .................................4% .............14%5-8 issues .................................6% .............13%9-12 issues ............................ 12% .............15%Subscribe .............................. 78% .............36%Just go on website ......................................22%

How long have you been reading MXA?Less than 1 year .......................5% ...............8%1-2 years ..................................4% ...............8%2-3 years ..................................6% ...............8%3-4 years ..................................4% ...............4%4+ years................................. 81% .............72%

How many people besides yourself look through your copy of motocross action?1............................................. 29% .............20%2............................................. 26% .............24%3............................................. 15% .............14%4................................................3% ...............5%5+ .............................................9% ...............9%None ...................................... 18% .............28%

Do you own a dirt/motocross bike?Yes ......................................... 98% .............95%No .............................................2% ...............5%

How many bikes do you own?1............................................. 29% .............29%2............................................. 25% .............31%3............................................. 12% .............16%4+ .......................................... 34% .............24%

What brand is you newest bike? Honda .................................... 19% .............25%Husaberg ..................................1% ...............0%Husqvarna ................................4% ...............1%Kawasaki ............................... 10% .............15%KTM ....................................... 21% .............19%Suzuki .................................... 12% ...............9%Yamaha ................................. 30% .............28%Other ........................................4% ...............3%

What size is it?50cc-60cc ................................2% ...............2%80cc-85cc ................................3% ...............2%125cc........................................9% ...............8%200cc-220cc ............................4% ...............2%250cc..................................... 44% .............41%300cc-380cc ............................7% ...............7%400cc-490cc ......................... 27% .............35%500cc-520cc ............................3% ...............2%600cc+ .....................................1% ...............1%

What year is it?2012 .........................................9% .............16%2011 .........................................7% .............14%2010 ...................................... 11% ...............7%2009 .........................................7% .............11%2008 .........................................7% .............12%2007 ...................................... 12% ...............9%2006 ...................................... 12% .............10%2005 ...................................... 10% ...............8%2004 or earlier ....................... 25% .............13%

How many strokes?2-stroke ................................. 52% .............. N/A4-stroke ................................. 48% .............. N/A

What type is it?Motocross ............................. 77% .............84%Enduro ................................... 17% ...............9%Dual sport .................................3% ...............3%Other ........................................3% ...............4%

Which of these factors infl uenced you most when you bought your motorcycle?Magazine tests ...................... 34% .............41%Showroom availability ..............1% ...............4%Factory cont program ..............1% ...............3%Website ....................................3% ...............5%Dealer support .........................6% .............15%Factory race results .................8% ...............6%Previous exp. ........................ 46% .............39%Price ...................................... 21% .............27%Friend’s recommend ............. 17% .............14%Message board ........................1% ...............5%Parent’s recommend ................1% ...............5%Dealership recommend ............1% ...............4%

Do you infl uence your friend’s on what they should buy?Yes ......................................... 72% .............76%No .......................................... 28% .............24%

Do you plan to buy a new bike in the next 12 months?Yes ......................................... 42% .............36%No .......................................... 43% .............26%Maybe ................................... 15% .............38%

What brand do you plan to buy? Gas Gas ...................................1% ...............1%Honda .................................... 13% .............21%Husqvarna ................................3% ...............1%Kawasaki ..................................9% .............16%KTM ....................................... 46% .............33%Suzuki .......................................4% ...............6%Yamaha ................................. 19% .............18%Other ........................................3% ...............4%

What size will it be?50-60cc ....................................0% ...............1%80-85cc ....................................2% ...............1%125cc........................................2% ...............4%200-220cc ................................3% ...............1%250cc..................................... 36% .............41%300-380cc ............................. 15% ...............9%400-490cc ............................. 34% .............36%500-520cc ................................5% ...............2%600cc+ .....................................3% ...............2%

What year will it be?Brand new ............................. 63% .............61%Used ...................................... 14% .............12%Not sure ................................. 24% .............27%

How many strokes?2-stroke ................................. 44% .............35%4-stroke ................................. 56% .............60%not sure ....................................0% ...............5%

What type will it be?Motocross ............................. 73% .............85%Enduro ................................... 15% ...............0%Dual sport .................................8% ...............0%Other ........................................3% .............15%

PARTS & ACCESSORIES

What is your main source of information for purchasing parts and accessories?At races ....................................3% ...............3%Bike shop .............................. 13% .............11%Catalogs ................................ 18% ...............7%Friends .....................................7% ...............5%Ads in MXA............................ 22% .............11%Editorial in MXA ..................... 23% .............20%MotocrossActionMag.com ......0% .............22%Other magazines ......................6% ...............3%other websites ..........................0% .............11%Other ........................................8% ...............7%

Where do you purchase the majority of replacement parts, hop-up parts and accessories?Mail order MXA ........................7% ...............2%Catalog .................................. 10% ...............2%Local motorcycle dealer ....... 30% .............29%On the internet ...................... 39% .............58%Local accessory store ........... 14% ...............9%

Have you ever purchased products from ads in motocross action?Yes ......................................... 82% .............69%No .......................................... 18% .............31%

Does your motorcycle dealer stock the products you want to buy?Yes ......................................... 52% .............46%No .......................................... 48% .............54%

How much do you spend on replacement parts, hop-up parts and accessories for your bike each month?$500+ .......................................8% ...............7%$400-$499 ................................3% ...............4%$300-$399 ................................7% ...............3%$200-$299 ............................. 14% .............15%$100-$199 ............................. 28% .............35%Less than $100 ...................... 40% .............36%

Exhaust pipe purchased for your 2-stroke bike?Bill’s Pipes ................................0% ...............1%DG ............................................0% ...............1%FMF ....................................... 42% .............42%Pro Circuit ............................. 35% .............29%R&D ..........................................1% ...............0%Stock/OEM ............................ 16% .............15%Other ........................................5% .............11%

Exhaust pipe purchased for your 4-stroke bike?Akrapovic .................................3% ...............3%Big Gun ....................................0% ...............1%Dr. D....................................... 10% ...............6%FMF ....................................... 36% .............28%HMF ..........................................1% ...............0%Jardine ......................................0% ...............1%Leo Vince..................................2% ...............1%Motoworks ...............................1% ...............0%Pro Circuit ............................. 19% .............14%Super Trapp..............................1% ...............0%Two Brothers ............................1% ...............1%Vance & Hines ..........................0% ...............1%Yoshimura ............................. 10% .............11%Stock/OEM ............................ 12% .............25%Other ........................................4% ...............7%

Silencer purchased?Answer .....................................1% ...............0%CHM .........................................1% ...............0%DEP ..........................................0% ...............1%DG ............................................1% ...............1%Leo Vince..................................0% ...............1%Dr. D..........................................5% ...............3%FMF ....................................... 35% .............40%Pro Circuit ............................. 26% .............24%SuperTrapp...............................1% ...............0%Two Brothers ............................0% ...............1%Stock/OEM ............................ 23% .............21%Other ........................................7% ...............7%

Handlebar purchased?Answer .....................................3% ...............1%Fasst .........................................2% ...............3%Moose ......................................0% ...............1%O’Neal ......................................1% ...............0%Sunline......................................0% ...............1%Pro Sport ..................................0% ...............1%Pro Taper ............................... 34% .............31%Renthal .................................. 48% .............45%Tag ............................................2% ...............4%Tusk ..........................................1% ...............0%Stock/OEM ...............................8% .............10%Other ........................................1% ...............3%

Sprocket purchased?Answer .....................................3% ...............1%AFAM ........................................1% ...............1%Dirt Tricks .................................0% ...............2%Ironman ....................................1% ...............3%JT..............................................4% ...............3%Moose ......................................2% ...............2%PBI ............................................0% ...............1%Primary Drive ............................4% ...............4%Renthal .................................. 39% .............43%Side Winder ..............................2% ...............1%Sprocket Specialists ................1% ...............0%Sunline......................................5% ...............3%Sunstar .....................................8% ...............8%Supersprox ............................ 11% ...............6%Tag ............................................3% ...............4%Talon .........................................0% ...............2%Vortex .......................................4% ...............3%Stock/OEM ...............................5% .............11%Other ........................................7% ...............2%

Chain purchased?D.I.D. ..................................... 32% .............38%EK .............................................1% ...............1%Krause/SideWinder ..................5% ...............0%Moose ......................................1% ...............1%Primary Drive ............................3% ...............3%Regina ......................................7% ...............5%Renthal .................................. 24% .............21%RK .......................................... 15% .............14%Sunline......................................1% ...............1%Tsubaki .....................................2% ...............2%Stock/OEM ...............................4% .............10%Sunstar .....................................3% ...............0%Other ........................................2% ...............3%

Levers purchased?Applied Racing .........................0% ...............1%ARC ..........................................8% ...............8%ASV........................................ 17% .............22%Flanders ...................................1% ...............0%Longhorn ..................................0% ...............1%Magura .....................................3% ...............2%Motion Pro............................. 10% ...............3%MSR .........................................2% ...............6%Pro Circuit ................................3% ...............3%Renthal .....................................5% ...............4%Works Connection ...................7% ...............5%Stock/OEM ............................ 37% .............37%Other ........................................7% ...............8%

Triple clamp purchased?Applied Racing .........................9% ...............5%BRP ..........................................4% ...............1%Pro Circuit ................................9% ...............8%Ride Engineering ......................3% ...............2%RG3 ..........................................0% ...............8%Sunline......................................0% ...............1%Scott’s .....................................1% ...............1%Tag ............................................1% ...............2%Universal ..................................3% ...............2%XTRIG .......................................1% ...............1%Stock/OEM ............................ 57% .............64%Other ..................................... 12% ...............5%

Grips purchased?909 ...........................................5% ...............1%A’ME .........................................2% ...............1%Answer .....................................2% ...............1%ODI ...........................................4% ...............3%O’Neal ......................................1% ...............1%Oury ..........................................2% ...............2%Pro-Grip....................................4% ...............6%ProTaper ................................ 21% .............22%Renthal .................................. 36% .............39%Scott ...................................... 15% .............10%Sunline......................................0% ...............1%Tag ............................................1% ...............4%Stock/OEM ...............................4% ...............7%Other ........................................3% ...............2%

Air fi lter purchased?Acerbis .....................................0% ...............1%DTI ............................................1% ...............2%Filtron .......................................1% ...............1%FMF ..........................................0% ...............1%K&N ..........................................3% ...............6%Maxima .....................................1% ...............0%PC.............................................1% ...............0%Ready Racing ...........................0% ...............2%Twin Air .................................. 56% .............57%Uni Filter ................................ 15% .............15%Stock/OEM ...............................9% ...............8%Other ..................................... 13% ...............7%

Reeds purchased?Boyesen ................................ 38% .............24%Carbon Tech .............................0% ...............4%Moto Tassinari ....................... 34% .............29%Stock/OEM ............................ 22% .............36%Other ........................................6% ...............7%

What brand of replacement front tire do you buy most often?Bridgestone ........................... 25% .............24%Dunlop ................................... 37% .............43%Duro ..........................................1% ...............0%IRC ...........................................2% ...............0%Kenda .......................................4% ...............3%Maxxis ................................... 13% ...............8%Metzeler ....................................2% ...............1%Michelin ................................. 12% .............10%Pirelli .........................................2% ...............8%Sedona .....................................1% ...............1%Yokohama ................................0% ...............1%Other ........................................2% ...............1%

What brand of replacement rear tire do you buy most often?Bridgestone ........................... 24% .............23%Dunlop ................................... 38% .............43%IRC ...........................................3% ...............0%Kenda .......................................4% ...............4%Maxxis ................................... 14% ...............9%Metzeler ....................................3% ...............1%Michelin ................................. 11% .............10%Pirelli .........................................1% ...............8%Sedona .....................................1% ...............0%Yokohama ................................0% ...............1%Other ........................................1% ...............1%

How many tires do you purchase a year?20+ ...........................................1% ...............2%15-20 ........................................1% ...............3%10-14 ........................................6% ...............8%5-9 ......................................... 19% .............28%Less than 5 ............................ 73% .............59%

Brake pads purchased?Answer .....................................1% ...............0%AP Racing ................................0% ...............2%Braking .....................................2% ...............5%DP/Dunlop ................................0% ...............3%EBC ....................................... 41% .............37%Ferodo ......................................0% ...............1%Galfer ........................................1% ...............4%Magnum ...................................0% ...............1%Moose ......................................3% ...............2%Moto-Master ............................1% ...............1%MSR .........................................1% ...............1%Renthal .....................................3% ...............4%SBS ..........................................0% ...............1%Tusk ..........................................4% ...............3%Vesrah.......................................1% ...............0%Stock/OEM ............................ 38% .............33%Other ........................................3% ...............2%

What brand of 2-stroke oil do you use?Amsoil.......................................9% ...............9%Bel-Ray.................................. 13% .............11%Castrol ......................................2% ...............5%HP-2 .........................................5% ...............4%Klotz .........................................2% ...............4%Maxima .................................. 21% .............20%Motorex ....................................5% ...............6%Motul ..................................... 10% ...............9%PJI ............................................1% ...............0%Redline .....................................5% ...............2%Silkolene ...................................1% ...............2%Spectro .....................................5% ...............5%Torco.........................................0% ...............1%Yamalube .............................. 11% .............12%Other ..................................... 10% .............10%

What brand of 4-stroke oil do you use?Amsoil.................................... 13% ...............6%Bel-Ray.................................. 13% .............10%Castrol ......................................5% ...............8%Hondaline .............................. 11% .............10%Kawasaki ..................................1% ...............1%Maxima .................................. 12% .............13%Mobil 1 .....................................3% ...............5%Motorex ....................................8% ...............6%Motul ........................................4% ...............9%Pennzoil ....................................3% ...............1%Quaker State ............................1% ...............1%Redline .....................................0% ...............1%Silkolene ...................................4% ...............2%Spectro .....................................3% ...............3%Torco.........................................0% ...............1%Valvoline ...................................5% ...............2%Yamalube .................................8% .............10%Other ........................................6% .............11%

What brand of gearbox oil do you use?Bel-Ray.................................. 22% .............17%Castrol ......................................6% ...............9%HP-2 .........................................5% ...............6%Maxima .................................. 18% .............18%Motorex ....................................7% ...............7%Motul ........................................6% ...............9%Pennzoil ....................................0% ...............1%PJI ............................................1% ...............1%Redline .....................................0% ...............2%Silkolene ...................................3% ...............2%Spectro .....................................3% ...............4%Yamalube .................................6% .............10%Torco.........................................0% ...............1%Other ..................................... 23% .............13%

Piston purchased?Cosworth ..................................1% ...............1%CP.............................................0% ...............2%JE .............................................1% ...............3%LAPC ........................................1% ...............0%Namura .....................................0% ...............2%Vertex .................................... 15% .............11%Wiseco .................................. 41% .............36%Stock/OEM ............................ 33% .............45%Other ........................................6% ...............0%

Print Web Print Web Print Web Print WebM

OTO

CR

OS

S A

CTIO

N S

UR

VE

Y


16 hi-torque.com

What brand of chain lube do you use?Bel-Ray.................................. 28% .............24%HP2 ..........................................2% ...............1%Maxima .................................. 25% .............32%Motorex ....................................4% ...............2%Motul ........................................4% ...............8%PJI ............................................9% .............10%Sidewinder ...............................2% ...............0%Silkolene ...................................6% ...............7%Spectro .....................................2% ...............3%Torco.........................................0% ...............1%Other ..................................... 18% .............12%

What brand of numbers do you use?Attack .......................................3% ...............3%De-Cal Works ........................ 34% .............26%Dirt Digits ..................................3% ...............5%Factory Effex ......................... 14% .............20%N-Style .................................. 12% .............12%One ...........................................1% ...............7%Pros Choice ..............................1% ...............1%Throttle Jockey ........................3% ...............2%Other ..................................... 29% .............24%

Bike graphics purchased?De-Cal Works ........................ 23% .............16%Factory Effex ......................... 18% .............18%FMF ..........................................3% ...............1%N-Style .....................................5% ...............9%One ...........................................4% ...............8%Pro Circuit ................................3% ...............2%Pro’s Choice .............................0% ...............1%Throttle Jockey ........................3% ...............2%Stock/OEM ............................ 28% .............26%Other ..................................... 13% .............18%

Have you had your suspension modified in any way?Yes ......................................... 62% .............70%No .......................................... 38% .............30%

Have you modified your engine in any way?Yes ......................................... 37% .............43%No .......................................... 63% .............57%

Do you influence your friends on what hop-up parts they should buy?Yes ......................................... 62% .............. N/ANo .......................................... 38% .............. N/A

RIDING GEAR

Where do you purchase the majority of your riding gear?Mail order .............................. 17% .............16%On the internet ...................... 40% .............53%Local dealer ........................... 24% .............22%Local store............................. 19% ...............9%

Have you ever purchased riding gear from ads in motocross action?Yes ......................................... 48% .............46%No .......................................... 52% .............54%

Does your motorcycle dealer stock the riding gear you want to buy?Yes ......................................... 53% .............38%No .......................................... 47% .............62%

How much do you spend on riding gear and apparel during the year?$1500+ .....................................4% ...............4%$1000-$1499 ............................2% ...............8%$800-$999 ................................4% ...............9%$600-$799 ............................. 13% ...............9%$400-$599 ............................. 13% .............21%$250-$399 ............................. 21% .............22%$100-$249 ............................. 28% .............20%Less than $100 ...................... 15% ...............7%

What brand of helmet do you own?AGV ..........................................1% ...............2%Answer .....................................5% ...............1%Arai ........................................ 11% ...............7%Bell ........................................ 22% ...............9%Bieffe ........................................1% ...............0%EVS ...........................................1% ...............1%Fly .......................................... 13% ...............5%Fox ........................................ 15% .............14%HJC ....................................... 13% ...............7%KBC ..........................................1% ...............1%Klim ..........................................1% ...............0%M2R ..........................................0% ...............1%MSR .........................................4% ...............1%One Industries ..........................5% ...............6%O’Neal ......................................5% ...............3%Scott .........................................1% ...............1%Shoei ..................................... 16% .............16%SixSixOne .................................3% ...............2%Suomy ......................................1% ...............0%Thor ....................................... 11% ...............8%Troy Lee ....................................8% ...............9%Vemar .......................................1% ...............0%Xtreme ......................................2% ...............0%Z1R ...........................................2% ...............0%Other ........................................8% ...............6%

What brand of neck protection do you wear?Alpinestars ...............................6% ...............6%Atlas .........................................1% ...............1%EVS ........................................ 13% ...............7%Fly .............................................1% ...............1%Leatt ...................................... 22% .............38%Omega ......................................0% ...............1%SixSixOne .................................1% ...............1%Troy Lee ....................................3% ...............0%None ...................................... 43% .............42%Other ..................................... 10% ...............2%

What brand of goggles do you own?100% ........................................1% ...............2%Answer ....................................2% ...............0%ARC ..........................................2% ...............0%Blur ...........................................1% ...............0%Dragon......................................9% ...............3%Fox ...........................................6% ...............4%Oakley ................................... 36% .............27%Pro Grip ....................................3% ...............2%Scott ...................................... 52% .............31%Smith ..................................... 10% ...............8%Spy ........................................ 22% ...............8%Thor ..........................................4% ...............3%Utopia .......................................1% ...............1%Von Zipper ................................1% ...............1%X Brand ....................................5% ...............6%Other ........................................6% ...............3%

What brand of gloves do you own?Answer .................................. 16% ...............4%ARC ..........................................2% ...............0%AXO ..........................................3% ...............1%EVS ...........................................2% ...............1%Fly .......................................... 15% ...............6%Fox ........................................ 44% .............30%Moose ......................................4% ...............2%MSR .........................................6% ...............4%No Fear.....................................5% ...............3%Ocelot .......................................1% ...............0%One ...........................................3% ...............4%O’Neal ................................... 10% ...............6%Pro Grip ....................................0% ...............1%Scott .........................................8% ...............1%Shift ..........................................6% ...............4%Sinisalo .....................................1% ...............0%SixSixOne .................................0% ...............1%Thor ....................................... 23% .............18%Troy Lee ....................................9% ...............7%Other ..................................... 12% ...............7%

What brand of boots do you own?Alpinestars ............................ 51% .............42%Answer .....................................3% ...............1%Arc ............................................1% ...............0%AXO ..........................................0% ...............2%Berik .........................................1% ...............0%Fly .............................................3% ...............1%Fox ........................................ 15% .............11%Gaerne................................... 16% .............18%Hi-Point ....................................3% ...............1%Jett ...........................................1% ...............1%MSR .........................................2% ...............2%Ocelot .......................................2% ...............0%O’Neal ......................................3% ...............3%Set Up ......................................2% ...............0%Sidi ........................................ 10% ...............7%SixSixOne .................................0% ...............2%TCX...........................................1% ...............1%Thor ....................................... 12% ...............5%Other ........................................9% ...............3%

What brand of riding pants do you own?Acerbis .....................................1% ...............0%Alloy ..........................................2% ...............0%Answer .................................. 15% ...............5%AXO ..........................................3% ...............1%Fly .......................................... 14% ...............6%Four ..........................................1% ...............0%Fox ........................................ 38% .............24%Moose ......................................6% ...............2%MSR .........................................8% ...............5%No Fear.....................................4% ...............3%Ocelot .......................................1% ...............0%One ...........................................4% ...............5%O’Neal ................................... 12% ...............8%Pro Grip ....................................1% ...............0%Scott .........................................2% ...............1%Shift ..........................................8% ...............3%Sinisalo .....................................2% ...............1%Thor ....................................... 27% .............21%Troy Lee ................................. 10% ...............8%Other ........................................6% ...............6%

What brand of chest protector do you wear?Acerbis .....................................4% ...............1%Alpinestars ...............................4% ...............1%Answer .....................................6% ...............1%AXO ..........................................2% ...............1%EVS ........................................ 10% ...............8%Fly .............................................2% ...............1%Fox ........................................ 26% .............24%HRP ..........................................4% ...............3%Leatt .........................................4% ...............4%MSR .........................................2% ...............3%No Fear.....................................1% ...............1%O’Neal ......................................3% ...............2%Pro Grip ....................................0% ...............1%Shift ..........................................3% ...............1%Sinisalo .....................................0% ...............1%SixSixOne .................................5% ...............3%SXP...........................................1% ...............0%Thor ....................................... 23% .............19%Troy Lee ....................................6% ...............4%UFO ..........................................1% ...............1%Other ........................................2% ...............4%None ...................................... 12% .............16%

What brand of jersey do you own?Acerbis .....................................1% ...............0%Alloy ..........................................2% ...............0%Answer .................................. 13% ...............4%AXO ..........................................3% ...............1%Fly .......................................... 15% ...............7%Four ..........................................1% ...............0%Fox ........................................ 32% .............24%Moose ......................................4% ...............2%MSR .........................................8% ...............5%No Fear.....................................3% ...............3%Ocelot .......................................2% ...............0%One ...........................................2% ...............5%O’Neal ................................... 13% ...............8%Pro Grip ....................................1% ...............0%Scott .........................................1% ...............1%Shift ..........................................5% ...............4%Sinisalo .....................................2% ...............0%Thor ....................................... 23% .............21%Troy Lee ................................. 10% ...............8%Other ..................................... 12% ...............6%

PROFILE

GenderMale ....................................... 97% .............99%Female ......................................3% ...............1%

Age13-17 ..................................... 10% .............10%18-24 ........................................2% .............12%25-34 ..................................... 13% .............18%35-44 ..................................... 16% .............25%45-54 ..................................... 38% .............28%55+ ........................................ 21% ...............7%

Are you married?Yes ......................................... 49% .............54%No .......................................... 51% .............46%

What is your total yearly household income?$150k+ .................................. 11% .............14%$120k-$150k ............................6% .............10%$90k-$120k ........................... 12% .............18%$70k-$90k ............................. 24% .............14%$50k-$70k ............................. 19% .............16%$30k-$50k ............................. 16% .............13%Under $30k............................ 12% .............15%

If you are over 18, what is your level of education?High school grad ................... 45% .............36%Attending college .....................6% .............12%Collage grad .......................... 38% .............40%Other ..................................... 11% .............12%

Do you compete in sanctioned motorcycle races?Yes ......................................... 56% .............65%No .......................................... 44% .............35%

If yes, what class?Mini ...........................................2% ...............1%80cc..........................................0% ...............2%125cc........................................5% ...............5%250cc..................................... 38% .............19%450cc..................................... 11% .............14%+25 ...........................................4% ...............1%+30 ........................................ 13% .............15%+40 ........................................ 31% .............24%+50 ........................................ 36% .............19%Pro ............................................4% ...............2%

What type of racing do you compete in?Arenacross ...............................0% ...............5%Cross country ........................ 16% .............19%Desert .................................... 15% ...............7%Motocross ............................. 84% .............86%Supercross ...............................2% ...............4%Trials .........................................2% ...............0%Other ..................................... 24% .............12%

How often do you compete per year?50+ times .................................0% ...............2%40-50 times ..............................0% ...............3%30-40 times ..............................2% ...............7%20-30 times ........................... 13% .............13%10-20 times ........................... 30% .............37%Less than 10 .......................... 55% .............38%

Does anyone else in your household race?Yes ......................................... 22% .............32%No .......................................... 78% .............68%

How often do you ride?3 or more/week ..................... 19% .............17%2 times/week ......................... 22% .............26%Once a week ......................... 20% .............24%2-3 times/month.................... 27% .............21%Once a month or less ............ 12% .............12%

How much of the maintenance/repairs/hop-ups on your motorcycle is done by you?100% ..................................... 11% .............37%75-99% ................................. 47% .............37%50-74% ................................. 19% .............15%25-49% ................................. 11% ...............6%Less than 25% ...................... 12% ...............5%

Do you own an ATV?Yes ......................................... 29% .............21%No .......................................... 71% .............79%

Do you plan to buy an ATV?Yes ......................................... 13% ...............7%No .......................................... 87% .............93%

What brand of pickup do you own?Chevrolet ............................... 28% .............22%Dodge .................................... 14% .............12%Ford ....................................... 27% .............27%GMC .........................................4% ...............6%Honda .......................................2% ...............1%Mazda ......................................0% ...............1%Nissan ......................................7% ...............5%Toyota .................................... 13% .............14%Other ........................................5% .............12%

Do you plan to buy a new truck in the next 18 months?Yes ......................................... 22% .............17%No .......................................... 78% .............83%

What other vehicles do you own?SUV ....................................... 22% .............36%RV/Camper............................ 17% .............17%Motorcycle trailer .................. 46% .............43%Snowmobile .............................3% ...............9%Personal watercraft ..................9% ...............8%R/C car .................................. 15% .............17%Mountain bike ....................... 58% .............57%BMX bike ............................... 13% .............18%Road bicycle ......................... 20% .............23%

How do you transport your motorcycle?Pickup .................................. 61% .............58%Trailer ..................................... 43% .............30%Van............................................6% ...............4%Hitch type ............................. 11% ...............8%

What other sports/activities do you participate in?Hunting .................................. 30% .............24%Fishing ................................... 45% .............37%Camping ................................ 47% .............44%Boating .................................. 21% .............23%Truck off-roading ................... 15% .............12%Mountain biking .................... 43% .............44%Street motorcycle riding ........ 30% .............29%Snowboarding ....................... 10% .............18%Snow skiing ........................... 16% .............15%Running ................................. 23% .............33%Road bicycle riding ............... 15% .............20%Weightlifting ........................... 36% .............34%

How many non-work hours do you spend on the internet per week?1-5 ......................................... 49% .............40%6-10 ....................................... 19% .............34%11-20 ..................................... 13% .............15%20+ ...........................................6% .............11%None ...................................... 13% ...............0%

What type of internet connection do you use?Broadband ............................ 12% .............15%Cable ..................................... 24% .............27%DSL........................................ 26% .............21%Dial-up ......................................7% ...............1%Wireless ................................. 31% .............36%

Do you own a smartphone?Yes ......................................... 34% .............68%No .......................................... 66% .............32%

If yes, what brand do you own?Android .................................. 40% .............43%Blackberry ............................. 14% .............10%iPhone ................................... 43% .............46%Windows .................................0% ...............1%Other ........................................3% ...............0%

Do you plan on purchasing a smartphone?Yes ......................................... 25% .............. N/ANo .......................................... 75% .............. N/A

Do you own a tablet/E-reader device?Yes ......................................... 25% .............34%No .......................................... 75% .............66%

If yes, what type do you own?Android based ..........................8% .............10%iPad ....................................... 12% .............24%iPad2 ..................................... 28% .............33%iPad3 ........................................8% ...............8%Kindle .......................................4% .............11%Kindle Fire ............................. 32% ...............7%Nook .........................................0% ...............7%Other ........................................8% ...............0%

If no, do you plan on purchasing a tablet/E-reader?Yes ............................................9% .............. N/ANo .......................................... 91% .............. N/A

Where do you get your race coverage?Magazine ............................... 61% .............51%Internet .................................. 59% .............82%TV .......................................... 73% .............62%

Do you subscribe to the electronic version of MXA?Yes ............................................5% .............. N/ANo .......................................... 95% .............. N/A

Print Web Print Web Print Web Print WebM

OTO

CR

OS

S A

CTI

ON

SU

RV

EY




Black & White 1X 3X 6X 12X1 Page ........................... $5825 ...........$5700 ........... $5275 ...........$51752/3 ................................... 4675 .............4560 ..............4210 .............41501/2 ................................... 3670 .............3590 ..............3320 .............32501/3 ................................... 2620 .............2560 ..............2370 .............23301/4 ................................... 2050 .............1990 ..............1848 .............18001/6 ................................... 1450 .............1425 ..............1325 .............1290Black & One Color1 Page ........................... $7000 ...........$6710 ............$6350 ...........$60502/3 ................................... 5760 .............5510 ..............5225 .............49651/2 ................................... 4910 .............4710 ..............4460 .............42301/3 ................................... 3850 .............3700 ..............3490 .............3320Four-Color1 Page ........................... $9790 ...........$9300 ............$8810 ...........$82902/3 ................................... 8030 .............7630 ..............7220 .............68201/2 ................................... 7440 .............7070 ..............6690 .............62901/3 ................................... 6270 .............5950 ..............5640 .............5330

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be pre-pared by Hi-Torque. When they are prepared by Hi-Torque, mate-rial must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355


COVERS & POSITIONS



COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2013 ................ 10-17-2012 ...........10-24-2012 ......... 12-13-2012February 2013 .............. 11-15-2012 ...........11-26-2012 ........... 1-17-2013March 2013 .................. 12-17-2012 ...........12-26-2012 ........... 2-14-2013April 2013 ....................... 1-21-2013 .............1-28-2013 ........... 3-14-2013May 2013 ........................ 2-21-2013 .............2-28-2013 ........... 4-18-2013June 2013 ....................... 3-20-2013 .............3-27-2013 ........... 5-16-2013July 2013 ........................ 4-17-2013 .............4-24-2013 ........... 6-13-2013August 2013 ................... 5-15-2013 .............5-22-2013 ........... 7-11-2013September 2013 ............. 6-18-2013 .............6-25-2013 ........... 8-15-2013October 2013 ................. 7-17-2013 .............7-24-2013 ........... 9-12-2013November 2013 .............. 8-13-2013 .............8-20-2013 ......... 10-10-2013December 2013 .............. 9-18-2013 .............9-25-2013 ......... 11-14-2013January 2014 ................ 10-15-2013 ...........10-22-2013 ......... 12-12-2013February 2014 .............. 11-13-2013 ...........11-20-2013 ........... 1-16-2014March 2014 .................. 12-13-2013 ...........12-20-2013 ........... 2-13-2014



Black & White 1X 3X 6X 12X1 Page ....................$4090 .........$3870 .......... $3670 ...........$34602/3 ............................3070 ...........2900 ............ 2750 .............25901/2 ............................2540 ...........2400 ............ 2270 .............21501/3 ............................1710 ...........1630 ............ 1530 .............14501/4 ............................1390 ...........1320 ............ 1260 .............11801/6 ............................1020 .............970 .............. 910 ...............860Black & One Color1 Page ....................$5230 .........$4930 .......... $4720 ...........$43302/3 ............................4460 ...........4200 ............ 4010 .............36801/2 ............................3760 ...........3550 ............ 3400 .............31101/3 ............................2930 ...........2780 ............ 2660 .............2430Four-Color1 Page ....................$7480 .........$7110 .......... $6740 ...........$61702/3 ............................6650 ...........6330 ............ 6000 .............55001/2 ............................5990 ...........5690 ............ 5390 .............49301/3 ............................5170 ...........4910 ............ 4660 .............4260


DISCOuNTS








18 hi-torque.com

DIRT WHEELS MAGAZINE AT A GLANCE


PRINT RUN 142,795






READERS PER COPY 4

AVERAGE AGE 36

MALE 95%

AVERAGE INCOME $72,000 OWN AN ATV OR A UTV 99%



Dirt Wheels is the number one ATV magazine in both newsstand and subscription circulation and advertising, and has been for over 30 years. The Dirt Wheels audience is the most avid in the sport. They pay $5.99 per copy, read each issue cover to cover, hold on to an issue for 2.5 years, and read it 8.3 times. In early 2012, we launched the Dirt Wheels Mobile App. This technology brings our entire editorial package AND your company’s linked website and message to a huge, worldwide audience of ATV and UTV enthusiasts (YOUR customers) with just one click. Combining this with the most avid ATV audience, the largest circulation and the best editorial in the business, and you have what advertisers say is the most profitable magazine in the motorcycle and ATV market. Dirt Wheels is the MUST-BUY in the ATV industry!


20 hi-torque.com



Print Web Print Web Print Web Print WebBIKE PROFILE

How often do you buy Dirt Wheels magazine?I-4 issues a year .......................5% .............15%5-8- issues a year ....................5% .............16%9-12 issues a year ................. 11% .............22%Subscribe .............................. 79% .............44%Just read website .....................0% ...............3%

How long have you been reading Dirt Wheels?Less than 1 yr ...........................4% .............. N/A1-2 years ............................... 11% .............. N/A2-3 years ............................... 10% .............. N/A3-4 years ..................................8% .............. N/A4+ years................................. 66% .............. N/A

How many people besides yourself look through your copy of Dirt Wheels?None .........................................9% .............14%1............................................. 18% .............22%2............................................. 22% .............24%3............................................. 25% .............18%4............................................. 14% ...............9%5................................................2% ...............3%6+ .......................................... 10% .............10%

Do you own an ATV?Yes ....................................... 100% .............98%No .............................................0% ...............2%

How many ATVs do you own?1............................................. 32% .............37%2............................................. 32% .............31%3............................................. 18% .............17%4+ .......................................... 18% .............15%

What year is your newest ATV?2012 .........................................8% .............11%2011 ...................................... 13% .............15%2010 .........................................6% .............10%2009 ...................................... 12% ...............9%2008 ...................................... 16% .............10%2007 ...................................... 13% ...............9%2006 .........................................9% ...............7%2005 .........................................4% ...............7%2004 or earlier ....................... 19% .............22%

What brand is your newest ATV?Arctic Cat .................................3% ...............4%Bombardier ..............................0% ...............1%Can-Am ....................................5% ...............8%Honda .................................... 25% .............20%Kawasaki ..................................9% .............10%Kymco ......................................1% ...............1%KTM ..........................................1% ...............1%Polaris ................................... 19% .............22%Suzuki .......................................8% ...............7%Yamaha ................................. 28% .............26%Other ........................................1% ...............0%

What type is your newest ATV?Sport 2WD............................. 36% .............34%Utility 2WD ...............................4% ...............2%Sport 4x4 ..................................7% ...............6%Utility 4x4 .............................. 40% .............43%Side by Side .......................... 11% .............13%Youth ........................................2% ...............2%

What engine type is your newest ATV?2-stroke ....................................3% ...............5%4-stroke ................................. 97% .............95%

What size is your newest ATV?50-70cc ....................................1% ...............1%80-124cc ..................................2% ...............2%125-199cc ................................1% ...............1%200-299cc ................................7% ...............5%300-399cc ................................8% ...............7%400-499cc ............................. 27% .............27%500-599cc ............................. 12% .............13%600cc........................................6% ...............7%700+cc .................................. 36% .............37%

Which of these factors influenced you most when you bought your ATV?Mag test results .................... 48% .............42%Factory cont. program .............4% ...............3%Local dealer support ............. 16% .............21%Previous brand exp. .............. 45% .............53%Price ...................................... 40% .............50%Friend’s recommend ............. 24% .............30%Showroom availability ........... 10% .............17%Factory race team results ........4% ...............9%Parent’s recommend ................4% ...............5%Dealer recommend ..................7% .............10%

Do you influence your friends on what ATV they should buy?Yes ......................................... 81% .............84%No .......................................... 19% .............16%

Do you plan to buy an ATV in the next 12 months?Yes ......................................... 37% .............45%No .......................................... 63% .............55%

Which brand do you plan to buy?Arctic Cat .................................2% ...............3%Can-Am ................................. 15% .............12%Honda .................................... 26% .............17%Kawasaki ..................................7% ...............9%KTM ..........................................2% ...............0%Kymco ......................................0% ...............2%Polaris ......................................8% .............15%Suzuki .......................................2% ...............3%Yamaha ................................. 21% .............19%Undecided ............................. 17% .............20%

What type of ATV will you buy?Sport 2WD............................. 30% .............26%Utility 2WD ...............................1% ...............3%Sport 4x4 ..................................9% .............10%Side by Side .......................... 12% .............15%Utility 4x4 .............................. 35% .............33%Entry level .................................2% ...............1%Youth ........................................3% ...............7%Undecided ................................7% ...............5%

What type engine will it have?2-stroke ....................................2% ...............4%4-stroke ................................. 92% .............88%Undecided ................................6% ...............8%

What size will you buy?50-70cc ....................................2% ...............3%71-99cc ....................................1% ...............3%100-199cc ................................1% ...............0%200-299cc ................................3% ...............3%300-399cc ................................5% ...............3%400-499cc ............................. 28% .............24%500-599cc ................................7% .............11%600-700cc ............................. 12% .............11%701+cc .................................. 31% .............31%Undecided ............................. 10% .............11%

How do you use your ATV(s)?Off-road fun riding ................. 96% .............98%Farm vehicle .......................... 23% .............21%Hunt/fish/camp ..................... 39% .............43%Racing ................................... 19% .............19%

What types of terrain do you ride on?Desert .................................... 14% .............16%Farmland ............................... 52% .............50%Mud/swamp .......................... 52% .............51%Sand dunes ........................... 24% .............29%Snow/ice ............................... 48% .............48%Trails/forests .......................... 90% .............96%

How many of your family members also ride?None ...................................... 11% ...............9%1............................................. 13% .............16%2............................................. 19% .............25%3............................................. 21% .............15%4+ .......................................... 36% .............35%

Do you compete in organized races?Yes ......................................... 15% .............15%No .......................................... 85% .............85%

What type of racing do you compete in?ATV pulls................................ 12% .............16%Desert/Baja ...................................................8%Cross Country/Hare scrambles ..................... 51% .............38%Flattrack ................................ 16% .............14%Ice racing ............................... 12% ...............6%Motocross ............................. 42% .............26%Mud bogs .............................. 12% .............16%Sand drags ...............................6% .............22%

Do you own a pickup truck?Yes ......................................... 87% .............82%No .......................................... 13% .............18%

What brand of pickup do you own?Chevrolet ............................... 35% .............30%Dodge .................................... 19% .............17%GMC .........................................9% ...............7%Ford ....................................... 26% .............33%Honda .......................................0% ...............1%Nissan ......................................3% ...............2%Mazda ......................................0% ...............2%Toyota .......................................7% ...............7%Other ........................................1% ...............1%

What other vehicles do you own?Car ......................................... 50% .............56%SUV ....................................... 41% .............44%RV/Camper............................ 15% .............17%Travel trailer ........................... 11% .............20%Motorcycle trailer .................. 27% .............28%Off road motorcycle .............. 14% .............17%Side-by-side .......................... 11% .............12%Street motorcycle .................. 13% .............16%Snowmobile .......................... 12% .............14%Personal watercraft ..................5% .............10%Mountain bike ....................... 27% .............41%R/C car .................................. 17% .............23%BMX bike ............................... 11% .............12%

PARTS & ACCESSORIES

What is your main sourceof information for purchasing parts and accessories?Ads in DW ............................. 32% .............24%Catalogs ................................ 14% ...............4%Editorial in DW..........................9% ...............8%Friends .....................................7% ...............3%Other magazines ......................2% ...............0%At competitions ........................2% ...............0%ATV dealer ................................8% ...............7%Internet .................................. 24% .............49%Other .......................................2% ...............4%

Where do you purchase the majority of your parts and accessories?Ads in DW ............................. 14% ...............6%Internet .................................. 51% .............60%Mail order catalog ................. 14% ...............4%Local ATV dealer ................... 31% .............20%ATV shop ............................... 12% .............11%

Does your ATV dealer generally stock the parts and accessories you want to buy?Yes ......................................... 45% .............44%No .......................................... 55% .............56%

On an average, how much do you spend on parts and accessories for your ATV each month?$400+ .......................................3% ...............2%$300-$399 ................................5% ...............4%$200-$299 ................................8% ...............8%$100-$199 ............................. 26% .............31%Less than $100 ...................... 59% .............55%

Have you ever purchased products from ads in Dirt Wheels?Yes ......................................... 71% .............66%No .......................................... 29% .............34%

What brand of exhausts have you purchased for your 4-stroke?Big Gun ....................................4% ...............2%Cobra .......................................1% ...............0%CT .............................................1% ...............1%Curtis Sparks ...........................1% ...............1%DG ............................................4% ...............2%DMC .........................................1% ...............1%Dr. D..........................................1% ...............1%FMF ....................................... 12% ...............6%HMF ....................................... 11% ...............9%Hot Seat ...................................1% ...............1%LRD ..........................................1% ...............1%Pro Circuit ................................4% ...............1%SuperTrapp...............................3% ...............1%Toomey .....................................1% ...............0%Two Brothers ............................1% ...............1%Trinity ........................................1% ...............1%Yoshimura ................................5% ...............4%Slip-on ......................................2% ...............1%Stock ........................................9% ...............6%None ...................................... 33% .............53%Other ........................................8% ...............7%

What brand of exhaust silencers have you purchased?Aaen .........................................0% ...............0%Big Gun ....................................2% ...............4%Cobra .......................................1% ...............0%CT .............................................1% ...............1%DG ............................................4% ...............2%DMC .........................................1% ...............0%Dr. D..........................................1% ...............1%FMF ....................................... 10% ...............6%HMF ..........................................9% ...............7%Hot Seat ...................................0% ...............1%LRD ..........................................1% ...............2%LEXX .........................................1% ...............1%Paul Turner ...............................1% ...............1%Pro Circuit ................................4% ...............1%SuperTrapp...............................2% ...............1%Toomey .....................................1% ...............0%Two Brothers ............................1% ...............0%Trinity ........................................1% ...............0%Yoshimura ................................3% ...............3%Stock ........................................4% ...............4%Other ........................................6% ...............8%None ...................................... 46% .............56%

What brand of handlebars have you purchased?Answer/Pro Taper.................. 19% .............19%DG ............................................1% ...............1%Fasst .........................................4% ...............3%Fly .............................................3% ...............3%Moose ......................................5% ...............3%O’Neal ......................................1% ...............1%Renthal .................................. 19% .............15%Tag ............................................4% ...............2%Tusk ..........................................2% ...............2%Stock ..................................... 32% .............41%Other ..................................... 10% ...............9%

What brand of sprockets have you purchased?AFAM ........................................0% ...............1%Magnum ...................................1% ...............1%Moose ......................................6% ...............5%Primary Drive ............................6% ...............8%Renthal .................................. 17% .............23%SideWinder ...............................7% ...............2%Sunstar .....................................9% ...............8%Sunline......................................4% ...............1%Supersprox ...............................0% ...............1%Tag ............................................1% ...............1%Vortex .......................................1% ...............2%Stock ..................................... 35% .............33%Other ..................................... 13% .............16%

What brand of chains have you purchased?D.I.D ...................................... 17% .............19%EK .............................................1% ...............1%KMC .........................................1% ...............1%Moose ......................................2% ...............2%Primary Drive ............................4% ...............5%Regina ......................................2% ...............3%Renthal .................................. 30% .............15%RK .............................................5% ...............8%SideWinder ...............................5% ...............4%Sunline......................................1% ...............1%Tsubaki .....................................1% ...............1%Stock ..................................... 23% .............26%Other ........................................8% .............14%

What brand of grips have you purchased?909 ...........................................2% ...............1%Answer .....................................5% ...............2%ODI ...........................................5% .............10%O’Neal ......................................4% ...............2%Oury ..........................................7% ...............6%Pro-Grip................................. 12% .............12%Renthal .................................. 12% .............14%Scott ...................................... 19% .............15%Smith ........................................3% ...............1%Sunline......................................1% ...............0%Stock ..................................... 17% .............22%Other ..................................... 14% .............14%

What brand of air filters have you purchased?Filtron .......................................4% ...............0%K&N ....................................... 39% .............44% PC Racing ...............................1% ...............0%Pro Filter ...................................3% ...............2%Twin-Air ....................................8% ...............9%NoToil .......................................3% ...............2%Uni-Filter ................................ 21% .............18%Stock ..................................... 17% .............20%Other ........................................5% ...............5%

What brand of front tires have you purchased?AMS ..........................................2% ...............0%Bridgestone ..............................1% ...............0%Carlisle ......................................7% ...............4%Cheng Shin...............................2% ...............0%Dunlop ................................... 11% ...............4%Duro ..........................................2% ...............0%DWT .........................................1% ...............0%Excel .........................................1% ...............0%Goodyear .................................3% ...............1%Greenball ..................................1% ...............1%High Lifter .................................2% ...............1%ITP ......................................... 38% .............23%Kenda .......................................8% ...............4%Kings ........................................1% ...............0%Maxxis ................................... 24% .............21%Ohtsu ........................................1% ...............0%Pirelli .........................................2% ...............1%Pit Bull ......................................2% ...............0%Sand Tires Unltd. .....................3% ...............1%SkatTrak ..................................1% ...............3%STI ............................................2% ...............1%Stock ..................................... 15% .............24%Other ..................................... 10% ...............8%

What brand of rear tires have you purchased?AMS ..........................................2% ...............0%Armstrong ................................1% ...............0%Bridgestone ..............................1% ...............0%Carlisle ......................................7% ...............5%Cheng Shin...............................2% ...............1%Dunlop ................................... 11% ...............5%Duro Tire ...................................2% ...............1%DWT .........................................1% ...............0%Goodyear .................................2% ...............2%Greenball ..................................1% ...............1%High Lifter .................................2% ...............1%ITP ......................................... 40% .............26%Kenda .......................................9% ...............5%Maxxis ................................... 27% .............23%Ohtsu ........................................1% ...............1%Pirelli .........................................1% ...............0%Pit Bull ......................................3% ...............1%Sand Tires Unltd. .....................3% ...............3%Skat Trak ..................................3% ...............3%STI ............................................1% ...............2%Stock ..................................... 13% .............11%Other ........................................7% .............12%

DIR

T WH

EE

LS S

UR

VE

Y


22 hi-torque.com

How many pairs of tires do you buy a year?1............................................. 46% .............41%2............................................. 12% .............17%3................................................4% ...............1%4................................................2% ...............2%5+ .............................................1% ...............1%None ...................................... 35% .............38%

What brand of wheels have you purchased?AMS ..........................................1% ...............0%Douglas ................................. 14% ...............9%Hiper .........................................3% ...............2%High Lifter .................................0% ...............1%ITP ......................................... 37% .............35%Motosport Alloy ........................1% ...............4%OMF .........................................1% ...............1%Vision Wheel .............................1% ...............1%STI ............................................2% ...............4%Stock ..................................... 31% .............33%Other ........................................8% .............10%

What brand of brake pads have you purchased?Braking .....................................1% ...............2%DP/Dunlop ................................2% ...............3%EBC ....................................... 32% .............30%EPI ............................................3% ...............4%Ferodo ................................................................Galfer ........................................2% ...............2%Moose ......................................4% ...............4%SBS ..........................................1% ...............1%Streamline ................................1% ...............1%Tusk ..........................................4% ...............3%Vesrah.......................................2% ...............1%Stock ..................................... 40% .............44%Other ........................................8% ...............6%

What brand of nerf bars have you purchased?AC.............................................8% ...............5%Answer .....................................1% ...............0%Blingstar ...................................1% ...............1%DG ......................................... 12% ...............6%IMS/Roll Design .......................3% ...............2%Pro Aluminum ...........................5% ...............2%Pro Amor ..................................9% .............12%Tusk ..........................................5% ...............4%Stock ........................................8% .............11%None ...................................... 43% .............51%Other ........................................5% ...............6%

What brand of 4-stroke oil do you use?AMSOIL ................................. 11% .............12%Bel-Ray.....................................5% ...............5%Castrol ......................................9% ...............7%Hondaline .............................. 14% .............11%Kawasaki ..................................5% ...............2%Lucas ........................................2% ...............4%Maxima .....................................5% ...............2%Mobil 1 .....................................8% ...............7%Motorex ....................................0% ...............1%Motul ........................................2% ...............1%Pennzoil ....................................3% ...............4%PJ1 ...........................................1% ...............0%Quaker State ............................1% ...............3%Silkolene ...................................1% ...............1%Spectro .....................................1% ...............0%Valvoline ...................................8% ...............8%Yamalube .............................. 20% .............14%Other ..................................... 19% .............18%None .........................................3% ...............2%

What brand of 2-stroke oil do you use?AMSOIL ....................................6% ...............9%Bel-Ray.....................................4% ...............4%Castrol ......................................3% ...............3%Hondaline .................................3% ...............0%Kawasaki ..................................1% ...............0%Maxima .....................................2% ...............3%Motul ........................................2% ...............1%Pennzoil ....................................1% ...............1%Silkolene ...................................1% ...............1%Spectro .....................................1% ...............1%Valvoline ...................................1% ...............1%Yamalube .................................4% .............10%Other ..................................... 11% ...............9%None ...................................... 60% .............56%

What brand of gearbox oil do you use?AMSOIL ................................. 13% .............15%Bel-Ray.....................................7% ...............9%Castrol ......................................8% .............10%HP-2 .........................................2% ...............3%Lucas ........................................6% .............11%Maxima .....................................3% ...............2%Mobil 1 .....................................5% ...............7%Motorex ....................................1% ...............1%Motul ........................................1% ...............2%Pennzoil ....................................2% ...............3%PJI ............................................1% ...............1%Silkolene ...................................1% ...............0%Spectro .....................................1% ...............2%Yamalube .............................. 17% .............17%Other ..................................... 31% .............17%

What brand of graphics have you purchased?Decal Works .............................2% ...............2%Factory Effex ............................8% ...............5%FMF ..........................................2% ...............1%Invision .....................................0% ...............2%N-Style .....................................3% ...............3%One Industries ..........................6% .............12%Pro Curcuit ...............................2% ...............1%Verde Powersports...................1% ...............0%Stock/OEM ............................ 50% .............55%Other ..................................... 26% .............19%

Have you had your suspension modified?Yes ........................................ 27% .............30%No .......................................... 73% .............70%

Have you modified your engine in any way?Yes ......................................... 33% .............34%No .......................................... 67% .............66%

What aftermarket products have you purchased for your ATV/uTV?Air filter .................................. 68% .............68%Auto clutch ...............................3% ...............3%Brush guard........................... 23% .............21%Bumper.................................. 37% .............41%Chain/sprocket ...................... 30% .............31%Cleaning product .................. 33% .............33%Drink system ............................5% ...............6%Exhaust ................................. 44% .............46%Front/rear brake .................... 25% .............31%Fuel injection module ...............7% .............10%GPS ..........................................8% .............11%Grips ...................................... 50% .............53%Handguard/roost ................... 30% .............27%Handlebar/steering wheel ..... 22% .............26%Helmet camera ...................... 24% .............14%Kill switch .............................. 15% .............12%Lift kit ........................................9% ...............8%Lighting.................................. 17% .............21%Lubrication ............................ 25% .............37%Rear axle ............................... 14% .............14%Roll cage ..................................2% ...............8%Seat ..........................................5% ...............9%Seat cover ............................. 16% .............16%Shock/suspension ................ 18% .............21%Skid plate .............................. 33% .............35%Steering damper ......................9% ...............9%Tire repair/inflation product ... 36% .............41%Wheel/tire .............................. 60% .............62%Winch .................................... 40% .............43%

RIDING GEAR

What is you main source of info for purchasing riding gear?Ads in DW ............................. 40% .............29%At competitions ........................2% ...............0%Catalogs ................................ 15% ...............9%Friends .................................. 11% ...............5%Other mags ..............................4% ...............0%Editorial in DW....................... 10% ...............7%ATV dealer ............................. 12% ...............6%Other ........................................6% ...............3%Internet .....................................0% .............40%

Where do you purchase the majority of your riding gear?Ads in DW ................................8% ...............3%Internet .................................. 36% .............55%Local ATV dealer ................... 25% .............21%ATV shop ............................... 11% .............12%Mail order catalog ................. 14% ...............5%Other ........................................6% ...............5%

How much do you spend on riding gear and apparel during the year?$1500+ .....................................1% ...............0%$1000-$1199 ............................1% ...............1%$800-$999 ................................0% ...............1%$600-$799 ................................2% ...............3%$400-$599 ................................7% ...............9%$250-$399 ............................. 14% .............17%$249 or less ........................... 74% .............69%

What brand of shoulder pads have you purchased?Acerbis .....................................1% ...............0%Answer .....................................2% ...............1%AXO ..........................................1% ...............1%EVS ...........................................0% ...............3%Fly .............................................1% ...............1%Fox ........................................ 12% ...............7%Four ..........................................0% ...............0%Thor ..........................................4% ...............8%MSR .........................................2% ...............1%No Fear.....................................0% ...............1%O’Neal ......................................2% ...............1%SixSixOne .................................1% ...............1%Shift ..........................................2% ...............0%Troy Lee ....................................0% ...............2%Other ........................................2% ...............1%None ...................................... 70% .............72%

What brand of helmet have you purchased?Answer .....................................3% ...............3%Arai ...........................................2% ...............1%ARC ..........................................1% ...............0%AXO ..........................................1% ...............1%Bell ........................................ 13% ...............9%Fly .............................................8% ...............7%Fox ........................................ 10% ...............9%HJC ....................................... 17% .............25%KBC ..........................................2% ...............3%Klim ..........................................1% ...............0%M2R ..........................................1% ...............0%MSR .........................................2% ...............4%Ocelot .......................................1% ...............1%One Industries ..........................2% ...............5%One ...........................................1% ...............1%O’Neal ......................................4% ...............4%SixSixOne .................................1% ...............0%Shoei ........................................3% ...............4%Suomy ......................................1% ...............0%Thor ..........................................3% ...............4%Troy Lee ....................................2% ...............1%Xtreme ......................................1% ...............1%ZIR ............................................2% ...............1%Other .................................... 14% .............11%None .........................................3% ...............6%

What brand of goggles have you purchased?Answer .....................................4% ...............3%Blur ...........................................1% ...............0%Fly .............................................3% ...............1%Fox ...........................................9% ...............8%Oakley ................................... 15% .............14%Pro Grip ....................................2% ...............1%Scott ...................................... 33% .............37%Smith ..................................... 11% ...............8%Spy ...........................................5% ...............5%Thor ..........................................5% ...............8%X Brand ....................................2% ...............2%Other ........................................5% ...............5%None .........................................6% ...............7%

What brand of gloves have you purchased?Answer .....................................8% ...............4%ARC ..........................................1% ...............0%AXO ..........................................2% ...............1%Fly .............................................6% ...............5%Four ..........................................1% ...............0%Fox ........................................ 23% .............26%Klim ..........................................1% ...............1%Moose ......................................4% ...............2%MSR .........................................4% ...............5%No Fear.....................................2% ...............2%Ocelot .......................................1% ...............0%One ...........................................1% ...............1%O’Neal ......................................6% ...............6%Pro Grip ....................................2% ...............1%SixSixOne .................................0% ...............0%SoCal .............................................................0%Shift ..........................................5% ...............2%Thor ..........................................8% .............11%Troy Lee ....................................1% ...............1%Other ..................................... 14% .............12%None ...................................... 10% .............17%

What brand of boots have you purchased?Answer .....................................3% ...............1%ARC ..........................................1% ...............2%AXO ..........................................2% ...............1%Alpinestars ............................ 10% .............10%Fly .............................................3% ...............3%Four ..........................................0% ...............1%Fox ........................................ 13% .............12%Gaerne......................................1% ...............2%MSR .........................................3% ...............2%Ocelot .......................................1% ...............1%O’Neal ......................................7% ...............7%Sidi ...........................................1% ...............1%Thor ....................................... 12% .............10%Other ..................................... 11% ...............9%None ...................................... 30% .............38%

What brand of riding pants have you purchased?Answer .....................................6% ...............3%ARC ..........................................1% ...............0%AXO ..........................................1% ...............1%Fly .............................................5% ...............3%Fox ........................................ 17% .............18%Four ..........................................1% ...............0%Klim ..........................................1% ...............1%Moose ......................................1% ...............3%MSR .........................................4% ...............7%No Fear.....................................1% ...............1%Ocelot .......................................1% ...............0%O’Neal ......................................5% ...............3%Shift ..........................................5% ...............3%Thor ....................................... 10% .............12%Troy Lee ....................................1% ...............1%Other ........................................6% ...............8%None ...................................... 34% .............35%

PROFILE

What is your gender?Male ....................................... 97% .............95%Female ......................................3% ...............5%

How old are you?Under 12 ..................................1% ...............0%12-15 ........................................6% ...............5%16-20 ........................................7% ...............7%21-24 ........................................7% ...............8%25-29 ..................................... 10% .............14%30-39 ..................................... 23% .............35%40-49 ..................................... 21% .............18%50+ ........................................ 25% .............13%

Are you married?Yes ......................................... 56% .............60%No .......................................... 44% .............40%

What is your total yearly household income?Under $30k............................ 21% .............14%$30k-$50k ............................. 26% .............26%$50k-$70k ............................. 20% .............17%$70k-$90k ............................. 11% .............18%$90k-$120k ........................... 13% .............16%$120k-$150k ............................4% ...............6%$150k+ .....................................5% ...............4%

If you are over 18, what is you level of education?Attending college .....................6% .............10%College grad .......................... 24% .............35%High school grad ................... 60% .............47%Other ..................................... 10% ...............8%

What other sports/activities do you participate in?Truck off-roading ................... 25% .............35%Road cycling ............................7% ...............6%Hunting .................................. 48% .............51%Fishing ................................... 63% .............64%Camping ................................ 67% .............74%Boating .................................. 29% .............35%Mountain biking .................... 19% .............27%Off-road moto riding ............. 17% .............23%Personal watercraft ..................9% .............13%Snowboarding ..........................9% ...............9%Skiing........................................7% ...............9%Running ....................................9% .............18%R/C car .................................. 17% .............19%

Do you own a smartphone?Yes ......................................... 42% .............66%No .......................................... 58% .............34%

If yes, what brand do you own? Android .................................. 46% .............48%Blackberry ................................8% .............10%iPhone ................................... 37% .............40%Windows ..................................2% ...............3%Other ........................................7% ...............0%

If no, do you plan on purchasing a smartphone?Yes ......................................... 25% .............33%No .......................................... 75% .............67%

Do you own a tablet/E-reader device?Yes ......................................... 21% .............32%No .......................................... 79% .............68%

If yes, what type do you own?Android based ....................... 13% .............12%iPad ....................................... 13% .............21%iPad2 ..................................... 16% .............18%iPad3 ........................................5% ...............8%Kindle .................................... 19% .............10%Kindle fire .............................. 14% .............19%Nook ...................................... 14% .............11%Other ........................................6% ...............1%

If no, do you plan on purchasing a tablet/E-reader?Yes ......................................... 14% .............19%No .......................................... 86% .............81%

Print Web Print Web Print Web Print WebD

IRT

WH

EE

LS S

UR

VE

Y




Black & White 1X 3X 6X 12X1 Page ............................. $5735 .......... $5610 ............ $5360 ..........$5080 2/3 .................................... 4610 ............ 4475 .............. 4275 ............4065 1/2 ..................................... 3560 ............ 3475 .............. 3320 ............3130 1/3 ..................................... 2560 ............ 2485 .............. 2375 ............2250 1/4 ..................................... 1990 ............ 1960 .............. 1870 ............1775 1/6 ..................................... 1475 ............ 1395 .............. 1320 ............1250Black & One Color1 Page ............................. $7295 .......... $6975 ........... $6700 ..........$6325 2/3 ..................................... 6190 ............ 5915 .............. 5700 ............5370 1/2 ..................................... 4870 ............ 4660 .............. 4485 ............4215 1/3 ..................................... 3915 ............ 3660 .............. 3540 ............3325Four-Color1 Page ........................... $10120 ......... $9615 ............ $9105 ..........$8550 2/3 .................................... 8605 ............ 8175 .............. 7730 ............7305 1/2 ..................................... 7675 ............ 7295 .............. 6900 ............65251/3 ..................................... 6670 ............ 6340 .............. 5975 ............5685

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be pre-pared by Hi-Torque. When they are prepared by Hi-Torque, mate-rial must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355


COVERS & POSITIONS



COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2013 ................ 10-11-2012 ...........10-18-2012 ............12-6-2012February 2013 .............. 11-12-2012 ...........11-19-2012 ............1-10-2013March 2013 .................. 12-12-2012 ...........12-19-2012 ..............2-7-2013April 2013 ....................... 1-15-2013 .............1-22-2013 ..............3-7-2013May 2013 ........................ 2-14-2013 .............2-22-2013 ............4-11-2013June 2013 ....................... 3-15-2013 .............3-22-2013 ..............5-9-2013July 2013 ........................ 4-12-2013 .............4-19-2013 ..............6-6-2013August 2013 ................... 5-10-2013 .............5-17-2013 ..............7-4-2013September 2013 ............. 6-13-2013 .............6-20-2013 ..............8-8-2013October 2013 ................. 7-11-2013 .............7-18-2013 ..............9-5-2013November 2013 ................ 8-8-2013 .............8-15-2013 ............10-3-2013December 2013 .............. 9-12-2013 .............9-19-2013 ............11-7-2013January 2014 ................ 10-10-2013 ...........10-17-2013 ............12-5-2013February 2014 ................ 11-8-2013 ...........11-15-2013 ..............1-9-2014March 2014 .................... 12-9-2013 ...........12-16-2013 ..............2-6-2014



Black & White 1X 3X 6X 12X1 Page ...................... $4270 ........ $4115 ...........$4010 .........$3825 2/3 ............................. 3395 .......... 3295 .............3225 ...........3045 1/2 .............................. 2655 .......... 2560 .............2485 ...........2365 1/3 .............................. 1780 .......... 1705 .............1680 ...........1610 1/4 .............................. 1415 .......... 1395 .............1355 ...........1295 1/6 .............................. 1050 .......... 1020 ...............995 .............940Black & One Color1 Page ...................... $5870 ........ $5645 .......... $5440 .........$5170 2/3 .............................. 4985 .......... 4790 .............4625 ...........44051/2 .............................. 4030 .......... 3895 .............3760 ...........35651/3 .............................. 3360 .......... 3190 .............3115 ...........2965Four-Color1 Page ...................... $8175 ....... $7840 ...........$7580 .........$7055 2/3 ............................. 7350 .......... 7085 .............6830 ...........6460 1/2 .............................. 6525 .......... 6270 .............6070 ...........57001/3 .............................. 5615 .......... 5415 .............5235 ...........5130


DISCOuNTS








24 hi-torque.com

ATV UTV ACTION MAGAZINE AT A GLANCE


PRINT RUN 40,002




PROMOTIONAL DISTRIBUTION 900


READERS PER COPY 4

AVERAGE AGE 39

MALE 95%


OWN AN ATV OR A UTV 99%



Whether their favorite riding spots are sand dunes, deep woods, mud bogs, public lands or private OHV parks, ATV UTV Action’s readers are the cream of the OHV enthusiasts. They demand the most out of their machines and want the best performance products, safety gear and accessories available. ATV UTV Action delivers the latest tests, shootouts, product evaluations, features and event coverage that the dynamic and informed OHV enthusiast demands. Also, in early 2012, the ATV UTV Action Mobile App was launched, bringing our editorial pages and our advertisers into the immediacy of the mobile realm.

With a more focused look at the SxS/UTV

part of the sport, ATV UTV Action brings MORE of this segment of the OHV world to readers every month. ATV UTV Action’s tests, shootouts, product evaluations and features fuel the big-spending readers’ interests in the machines and aftermarket products that have made UTVing the fastest-growing segment in off-road motorsports.

For nearly 30 years, ATV UTV Action has continued to provide its readers with unforgettable, high-impact photography and detailed, insightful writing, both in print and now mobile versions that other publications can’t match.


26 hi-torque.com



ATV U

TV A

CTIO

N S

UR

VE

Y Print Web Print Web Print Web Print WebVEHICLE OWNERSHIP

How often do you buy ATV Action magazine?1-4 a year .................................6% .............10%5-8 a year .................................6% .............12%9-12 a year ...............................6% .............17%Subscriber ............................. 82% .............51%Website only .............................0% .............10%

How long have you been reading ATV Action magazine?Less than 1 yr ...........................8% .............. N/A1-2 years ............................... 16% .............. N/A2-3 years ............................... 18% .............. N/A3-4 years ............................... 14% .............. N/A4+ years................................. 44% .............. N/A

How many people besides yourself look though your copy of ATV Action?None .........................................9% .............17%1............................................. 25% .............21%2............................................. 32% .............32%3............................................. 15% .............13%4................................................9% ...............6%5................................................0% ...............3%6+ .......................................... 10% ...............8%

Do you own an ATV?Yes ......................................... 98% .............98%No .............................................2% ...............2%

How many ATVs do you own?1............................................. 30% .............34%2............................................. 35% .............23%3............................................. 24% .............17%4+ .......................................... 11% .............26%

What year is your newest ATV?2012 ...................................... 10% .............11%2011 ...................................... 10% .............18%2010 .........................................9% .............10%2009 ...................................... 12% .............10%2008 ...................................... 12% .............11%2007 ...................................... 18% ...............4%2006 .........................................6% ...............9%2005 ...................................... 13% ...............9%2004 or earlier ....................... 10% .............18%

What brand is your newest ATV?Arctic Cat .................................3% ...............4%Can-Am ....................................9% ...............6%Honda .................................... 20% .............22%Kawasaki ..................................8% ...............8%Kymco ......................................2% ...............2%Polaris ................................... 24% .............20%Suzuki .......................................9% ...............8%Yamaha ................................. 23% .............31%Other ........................................2% ...............0%

What type is your newest ATV?Sport 2WD............................. 30% .............38%Utility 2WD ...............................3% ...............4%Sport 4x4 ............................... 14% ...............5%Utility 4x4 .............................. 39% .............38%Side by Side .............................9% .............12%Entry-Level ...............................2% ...............0%Youth ........................................3% ...............2%

What engine type is your newest ATV?2-stroke ....................................4% ...............2%4-stroke ................................. 96% .............98%

What size is your newest ATV?50-79cc ....................................2% ...............1%80-124cc ..................................5% ...............0%125-199cc ................................0% ...............2%200-299cc ................................6% ...............9%300-399cc ............................. 14% ...............4%400-499cc ............................. 25% .............37%500-599cc ............................. 11% .............17%600cc..................................... 11% ...............5%700+cc .................................. 26% .............26%

Which of these factors influenced you most when you bought your ATV?Mag test results .................... 36% .............48%Factory cont program ..............0% ...............4%Dealer support ...................... 17% .............17%Previous brand exp. .............. 39% .............43%Price ...................................... 30% .............36%Friend’s recommend ............. 15% .............25%Showroom avail .................... 11% .............17%Factory race results .................2% .............12%Parent’s recommend ................3% ...............1%Dealership recommend ............8% .............11%

Do you influence your friends on what ATV they should buy?Yes ........................................ 79% .............83%No .......................................... 21% .............17%

Do you plan to buy an ATV in the next 12 months?Yes ......................................... 46% .............47%No ......................................... 54% .............53%

What brand do you plan to buy? Arctic Cat .................................3% ...............6%Can-Am ....................................9% .............11%Honda .................................... 15% .............17%Kawasaki ............................... 12% ...............7%KTM ..........................................0% ...............6%Polaris ................................... 27% .............17%Yamaha ................................. 27% .............28%Undecided ................................6% ...............9%

What type of ATV will you buy?Sport 2WD............................. 26% .............33%Utility 2WD ...............................0% ...............4%Sport 4x4 ............................... 13% .............13%Side by Side .......................... 16% .............19%Utility 4x4 .............................. 39% .............20%Entry-level ................................3% ...............2%Youth ........................................3% ...............6%Undecided .....................................................4%

What type engine will it have?2-stroke ....................................4% ...............0%4-stroke ................................. 96% .............94%Undecided ................................0% ...............6%

What size will you buy?50-79cc ....................................3% ...............2%80-99cc ....................................0% ...............4%200-299cc ................................3% ...............6%300-399cc ................................7% ...............9%400-499cc ............................. 25% .............24%500-599cc ................................9% .............15%600-700cc ............................. 28% ...............6%701+c .................................... 22% .............35%Undecided ................................3% ...............0%

How do you use your ATV(s)?Off road fun riding ................. 94% .............96%Farm vehicle .......................... 23% .............22%Hunt/fish/camp ..................... 42% .............37%Racing ................................... 17% .............22%

What types of terrain do you ride on?Desert .................................... 20% .............17%Sand dunes ........................... 27% .............29%Mud/swamp .......................... 52% .............57%Snow/ice ............................... 44% .............48%Trails/forests .......................... 92% .............90%Farmland ............................... 53% .............45%

How many of your family members also ride?1............................................. 21% .............19%2............................................. 21% .............20%3............................................. 15% .............13%4+ .......................................... 35% .............38%None .........................................8% .............10%

Do you compete in organized races?Yes ............................................8% .............23%No .......................................... 92% .............77%

What type of racing do you compete in?Motocross ............................. 60% .............28%Desert/baja ............................ 65% .............15%Cross Country/Hare scrambles ..................... 45% .............44%Flattrack ................................ 20% .............10%Sand drags ............................ 60% .............15%Ice racing ..................................0% .............10%ATV pulls................................ 55% .............26%Mud bogs .............................. 55% .............30%

Do you own a pickup truck?Yes ......................................... 89% .............83%No .......................................... 11% .............17%

What brand of pickup truck do you own?Chevrolet ............................... 38% .............31%Nissan ......................................0% ...............3%Dodge .................................... 12% .............16%Ford ....................................... 26% .............29%GMC .........................................8% ...............8%Mazda ......................................2% ...............1%Toyota .......................................8% ...............9%Other ........................................2% ...............3%

What other vehicles do you own?Car ......................................... 50% .............58%SUV ....................................... 55% .............43%RV/Camper............................ 17% .............21%Travel trailer ........................... 15% .............16%Motorcycle trailer .................. 18% .............35%Off-road motorcycle .............. 11% .............16%Side by Side .......................... 14% .............16%Street motorcycle .................. 12% .............17%Snowmobile .......................... 17% .............13%Personal watercraft ..................6% ...............9%Mountain bike ....................... 21% .............40%BMX bike ..................................9% ...............8%

PARTS AND ACCESSORIES

What is your main source of information for purchasing parts and accessories?Ads in ATV ............................. 24% .............17%Catalogs ................................ 16% .............10%Editorial in ATV ...................... 13% ...............8%Friends .....................................3% ...............2%Other mags ..............................7% ...............2%At competitions .............................................3%ATV dealer ............................. 12% ...............4%Internet .................................. 23% .............53%Other ........................................3% ...............2%

Where do you purchase the majority of your parts and accessories?Ads in ATV ................................8% ...............2%Mail order .............................. 16% ...............5%Internet .................................. 34% .............59%Local ATV dealer ................... 35% .............24%Local accessories shop ...........6% .............11%

Does your ATV dealer stock the parts and accessories you want to buy?Yes ......................................... 48% .............49%No .......................................... 52% .............51%

On an average, how much do you spend on parts and accessories for you ATV each month?$400+ .......................................6% .............11%$300-$399 ................................0% ...............5%$200-$299 ................................6% ...............8%$100-$199 ............................. 30% .............26%Less than $100 ...................... 58% .............50%

Have you ever purchased products from ads in ATV ActionYes ........................................ 75% .............55%No .......................................... 25% .............45%

What complete exhaust have you purchased for your four stoke?Big Gun ....................................2% ...............3%Cobra .......................................2% ...............2%CT .............................................2% ...............0%Curtis Sparks ...........................0% ...............1%DMC .........................................3% ...............2%DRI Fat Boy ..............................0% ...............2%FMF ....................................... 14% ...............6%HMF ..........................................9% ...............9%LRD ..........................................3% ...............0%Paul Turner ...............................2% ...............0%Pro Circuit ................................0% ...............3%SuperTrapp...............................3% ...............1%Two Brothers ............................2% ...............2%Trinity ........................................2% ...............0%Yoshimura ................................3% ...............2%Slip-on ......................................5% ...............0%Stock ........................................8% ...............6%None ...................................... 50% .............57%Other ........................................8% ...............6%

What exhaust silencer have you purchased? Aaen .........................................2% ...............0%Big Gun ....................................2% ...............3%Cobra .......................................2% ...............3%DG ............................................2% ...............2%DMC .........................................5% ...............1%Dr. D..........................................2% ...............1%Eddie Sanders ..........................0% ...............1%FMF ...................................... 12% ...............6%HMF ....................................... 11% ...............8%LRD ..........................................2% ...............1%LEXX .........................................0% ...............2%Paul Turner ...............................2% ...............0%Pro Circuit ................................0% ...............1%SuperTrapp ..............................3% ...............6%Two Brothers ............................2% ...............1%Trinity ........................................0% ...............1%Yoshimura ................................0% ...............3%Stock ........................................8% ...............2%Other ........................................3% ...............6%None ...................................... 58% .............55%

What handlebars have you purchased?Answer/Pro Taper.................. 12% .............12%Azonic.......................................2% ...............0%Fasst .........................................2% ...............4%Fly .............................................4% ...............1%Moose ......................................6% ...............3%Renthal .................................. 18% ...............8%Sunline......................................2% ...............0%Tag ............................................6% ...............4%Tusk ..........................................2% ...............2%Stock ..................................... 35% .............64%Other ..................................... 12% ...............2%

What sprockets have you purchased?Magnum ...................................0% ...............2%Moose ......................................6% ...............2%Primary Drive ............................9% ...............7%Renthal .................................. 13% .............13%SideWinder ...............................4% ...............2%Sunline......................................2% ...............0%Sunstar .................................. 11% ...............7%Super sprox ..............................2% ...............0%Vortex .......................................0% ...............1%Stock ..................................... 36% .............65%Other ..................................... 17% ...............2%

What chain have you purchased?D.I.D. ..................................... 14% .............15%EK .............................................2% ...............0%KMC .........................................5% ...............4%Moose ......................................2% ...............0%Primary Drive ............................5% .............10%Regina ......................................5% ...............1%Renthal .....................................9% .............11%RK .............................................7% ...............2%SideWinder ...............................7% ...............1%Tsubaki .....................................0% ...............1%Stock ..................................... 36% .............35%Other ........................................9% .............19%

What grips have you purchased?909 ...........................................0% ...............1%Answer .....................................2% ...............2%Azonic.......................................0% ...............1%ODI ...........................................5% .............12%O’Neal ......................................3% ...............3%Oury ....................................... 10% ...............4%Pro-Grip................................. 16% .............11%Renthal .....................................9% .............11%Scott ...................................... 19% .............11%Smith ........................................5% ...............1%Sunline......................................0% ...............1%Stock ..................................... 24% .............22%Other ........................................9% .............20%

What air filter have you purchased?K&N ....................................... 43% .............49%Pro Filter ...................................8% ...............0%Twin-Air ....................................7% ...............9%No Toil ......................................2% ...............3%Uni-Filter ................................ 13% .............16%Stock ..................................... 19% .............16%Other ........................................6% ...............8%

What wheels have you purchased?DWT ...................................... 11% .............14%Hiper .........................................3% ...............4%High Lifter .................................2% ...............0%ITP ......................................... 27% .............21%Motosport Alloy ........................0% ...............4%OMF .........................................2% ...............1%STI ............................................3% ...............4%Super Grip ................................0% ...............1%Stock ..................................... 44% .............43%Other ........................................8% ...............9%

What front tires have you purchased?AMS ..........................................1% ...............0%Carlisle ......................................5% ...............5%Cheng Shin...............................1% ...............1%Dunlop ......................................5% ...............5%Duro ..........................................1% ...............5%DWT .........................................0% ...............1%Goodyear .................................1% ...............1%Greenball ..................................2% ...............1%High Lifter .................................1% ...............0%ITP ......................................... 32% .............30%Kenda .......................................1% ...............2%Kings ........................................0% ...............1%Maxxis ................................... 21% .............14%Sand Tires Unltd ......................1% ...............1%Skat Trak ..................................4% ...............3%STI ............................................5% ...............4%Stock ..................................... 12% .............14%Other ........................................6% .............13%


28 hi-torque.com

What rear tires have you purchased?AMS ..........................................1% ...............0%Carlisle ......................................7% ...............3%Cheng Shin...............................3% ...............0%Dunlop ......................................4% ...............5%Duro Tire ...................................0% ...............5%DWT .........................................0% ...............1%Goodyear .................................0% ...............1%Greenball ..................................4% ...............1%High Lifter .................................1% ...............0%ITP ......................................... 32% .............27%Kenda .......................................3% ...............4%Kings ........................................0% ...............1%Maxxis ................................... 20% .............19%Sand Tires unltd. ......................1% ...............1%Skat Trak ..................................3% ...............4%STI ............................................7% ...............3%Stock ..................................... 10% .............13%Other ........................................5% .............13%

How many pairs of tires do you buy a year?1............................................. 28% .............28%2............................................. 13% .............17%3................................................1% ...............6%4................................................2% ...............7%5+ .............................................0% ...............2%Less than one ........................ 56% .............40%

What brake pads have you purchased?Braking .....................................3% ...............0%DP/Dunlop ................................0% ...............2%EBC ....................................... 31% .............31%EPI ............................................2% ...............4%Galfer ........................................2% ...............1%Moose ......................................6% ...............6%SBS ..........................................2% ...............0%Streamline ................................3% ...............1%Tusk ..........................................3% ...............6%Vesrah.......................................2% ...............0%Stock ..................................... 39% .............40%Other ........................................8% ...............9%

What nerf bars have you purchased?AC.............................................5% ...............2%Blingstar ...................................0% ...............2%DG ......................................... 12% ...............7%IMS/Roll Design .......................2% ...............1%Pro Aluminum ...........................5% ...............3%Pro Amor ..................................7% .............13%Tusk ..........................................5% ...............5%Stock ..................................... 14% .............14%None ...................................... 48% .............42%Other ........................................2% .............11%

What graphics have you purchased?Decal Works .............................0% ...............2%Factory Effex ......................... 13% ...............6%FMF ....................................... 10% ...............5%Invision .....................................0% ...............1%N-Style .....................................2% ...............2%One Industries ..........................4% ...............7%Pro Circuit ................................0% ...............2%Stock/OEM ............................ 50% .............46%Other ..................................... 21% .............28%

What brand of 4-stroke oil do you use?Amsoil.......................................9% .............16%Bel-Ray.....................................2% ...............1%Castrol ................................... 11% ...............8%Hondaline .............................. 12% ...............9%Kawasaki ..................................5% ...............2%Lucas ........................................1% ...............5%Maxima .....................................6% ...............2%Mobil 1 .....................................6% ...............7%Pennzoil ....................................0% ...............2%PJ1 ...........................................4% ...............0%Quaker State ............................1% ...............0%Silkolene ...................................0% ...............2%Panolin .....................................0% ...............1%Valvoline ...................................7% ...............5%Yamalube .............................. 18% .............20%Other ..................................... 12% .............18%None .........................................5% ...............1%

What brand of 2-stroke oil do you use?Amsoil.......................................6% .............11%Bel-ray ......................................0% ...............2%Castrol ......................................0% ...............6%Hondaline .................................0% ...............1%Kawasaki ..................................6% ...............1%Maxima .....................................6% ...............4%Pennzoil ....................................0% ...............2%Silkolene ...................................0% ...............1%Spectro .....................................0% ...............1%Yamalube .................................9% ...............6%Other ........................................4% .............15%None ...................................... 70% .............48%

What brand of gearbox oil do you use?Amsoil.................................... 12% .............14%Bel-Ray.....................................5% ...............4%Castrol ................................... 12% .............10%HP-2 .........................................5% ...............4%Lucas ........................................8% .............10%Maxima .....................................6% ...............1%Mobil 1 .....................................9% ...............7%Motorex ....................................0% ...............2%Motul ........................................2% ...............1%Pennzoil ....................................0% ...............3%PJ1 ...........................................3% ...............0%Spectro .....................................0% ...............1%Yamalube .............................. 12% .............22%Other ..................................... 26% .............24%

Have you had your suspension modified?Yes ........................................ 29% .............32%No .......................................... 71% .............68%

Have you modified your engine in any way? Yes ......................................... 30% .............34%No .......................................... 70% .............66%

What aftermarket products have you purchased for your ATV/uTV?Air filter .................................. 77% .............63%Auto clutch ...............................3% ...............4%Brush guard........................... 23% .............21%Bumper.................................. 44% .............41%Chain/sprocket ...................... 23% .............33%Cleaning product .................. 36% .............38%Drink system ............................6% .............13%Exhaust ................................. 32% .............49%Front/rear brake .................... 23% .............37%Fuel-injection module ............. 0% .............11%GPS ....................................... 17% .............13%Grips ...................................... 44% .............56%Handguard/roost ................... 21% .............31%Handlebar/steering wheel ..... 18% .............26%Helmet camera ...................... 12% .............24%Kill switch .................................9% .............18%Lift kit ........................................8% .............12%Lighting.................................. 29% .............27%Lubrication ............................ 33% .............44%Rear axle ..................................6% .............14%Roll cage ..................................2% ...............1%Seat ..........................................5% .............14%Seat cover ............................. 15% .............23%Shock/suspension ................ 20% .............29%Skid plate .............................. 41% .............39%Steering damper ......................8% .............14%Tire repair/inflation product ... 55% .............38%Wheel/tire .............................. 52% .............64%Winch .................................... 42% .............43%

RIDING GEAR

What is your main source of info for purchasing riding gear?Ads in ATV ............................. 24% .............19%Catalogs ................................ 23% .............12%Editorial in ATV .........................9% ...............3%Friends .....................................6% ...............6%Other mags ..............................4% ...............0%Bike shop .................................1% ...............6%At competitions ........................1% ...............1%Internet .................................. 27% .............53%Other ........................................6% ...............1%

Where do you purchase the majority of your riding gear?Ads in ATV ................................8% .............10%Mail order .............................. 16% ...............7%Internet .................................. 25% .............57%ATV dealer ............................. 26% .............20%ATV shop ............................... 14% ...............9%Other ..................................... 10% ...............5%

How much do you spend on riding gear and apparel during the year?$1500+ .....................................2% ...............2%$1200-$1499 ............................0% ...............2%$1000-$1199 ............................0% ...............1%$800-$999 ................................0% ...............2%$600-$799 ................................3% ...............5%$400-$599 ................................8% .............11%$250-$399 ............................. 13% .............30%$249 or less ........................... 74% .............47%

What brand of goggles have your purchased?Answer .....................................3% ...............4%Fly .............................................3% ...............2%Fox ........................................ 14% .............12%Oakley ......................................9% .............21%Scott ...................................... 58% .............30%Smith ..................................... 17% ...............8%Spy ...........................................6% ...............2%Thor ..........................................6% ...............5%Other .................................... 17% ...............5%None ...................................... 11% .............13%

What brand of helmet have you purchased?Answer .....................................3% ...............4%Arai ...........................................5% ...............3%ARC ..........................................5% ...............1%AXO ..........................................0% ...............1%Bell ........................................ 23% .............14%Fly .............................................6% ...............6%Fox ...........................................8% .............12%HJC ....................................... 32% .............22%Hondaline .................................2% ...............1%KBC ..........................................2% ...............0%MSR .........................................2% ...............4%One Industries ..........................0% ...............3%One ...........................................0% ...............2%O’Neal ......................................3% ...............3%SixSixOne .................................0% ...............1%Shoei ........................................5% ...............2%Thor ..........................................6% ...............6%Troy Lee ....................................3% ...............3%Xtreme ......................................0% ...............1%Z1R ...........................................5% ...............0%Other ..................................... 27% ...............6%None .........................................9% ...............9%

What brand of gloves have you purchased? .................Acerbis .....................................2% ...............1%Answer .................................. 15% ...............1%ARC ..........................................5% ...............0%AXO ..........................................3% ...............1%Fly .......................................... 11% .............11%Four ..........................................2% ...............0%Fox ........................................ 35% .............26%Klim ..........................................3% ...............0%Moose ......................................9% ...............6%MSR ...................................... 12% ...............4%No Fear.....................................2% ...............0%Ocelot .......................................2% ...............0%One ...........................................2% ...............4%O’Neal ......................................5% ...............4%Pro Grip ....................................0% ...............4%Shift ....................................... 11% ...............2%Thor ..........................................6% .............10%Troy Lee ....................................5% ...............3%Other ..................................... 18% ...............9%None ...................................... 23% .............16%

What brand of boots have you purchased?Answer .....................................5% ...............0%ARC ..........................................3% ...............1%AXO ..........................................2% ...............1%Alpinestars ............................ 12% .............17%Fly .............................................6% ...............4%Four ..........................................2% ...............0%Fox ........................................ 11% ...............7%Gaerne......................................2% ...............2%MSR .........................................2% ...............3%Ocelot .......................................0% ...............2%O’Neal ......................................6% ...............5%SixSixOne .................................0% ...............1%Thor ..........................................8% ...............8%Other ..................................... 17% ...............7%None ...................................... 36% .............44%

What brand of riding pants have you purchased?Acerbis .....................................0% ...............2%Answer .....................................5% ...............4%ARC ..........................................3% ...............0%Fly .............................................6% .............10%Fox ........................................ 15% .............15%Four ..........................................2% ...............1%Klim ..........................................2% ...............0%Moose ......................................5% ...............4%MSR .........................................2% ...............0%No Fear.....................................0% ...............1%Ocelot .......................................2% ...............0%One ...........................................0% ...............1%O’Neal ......................................8% ...............4%Shift ..........................................3% ...............2%Thor ..........................................8% .............10%Troy Lee ....................................2% ...............3%Xtreme ......................................0% ...............1%Other ........................................3% ...............5%None ...................................... 52% .............38%

What brand of shoulder pads have you purchased?ARC ..........................................3% ...............0%AXO ..........................................2% ...............2%EVS ...........................................0% ...............4%Fly .............................................2% ...............2%Fox ...........................................2% .............11%Thor ..........................................3% ...............5%HRP ..........................................0% ...............1%

MSR .........................................2% ...............0%Ocelot .......................................0% ...............1%O’Neal ......................................0% ...............1%SixSixOne .................................0% ...............1%Shift ..........................................2% ...............2%Troy Lee ....................................0% ...............2%Other ........................................2% ...............2%None ...................................... 84% .............68%

PROFILE

What is your gender?Male ....................................... 94% .............95%Female ......................................6% ...............5%

How old are you?under 12 .............................................................12-15 ........................................3% ...............2%16-20 ........................................6% ...............5%21-24 ........................................8% ...............5%25-29 ........................................8% .............17%30-39 ..................................... 22% .............32%40-49 ..................................... 18% .............28%50+ ........................................ 35% .............12%

Are you married?Yes ........................................ 66% .............59%No .......................................... 34% .............41%

What is your total yearly household income?Under $30k............................ 23% .............15%$30k-$50k ............................. 24% .............25%$50k-$70k ............................. 18% .............21%$70k-$90k ................................6% .............12%$90k-$120k ........................... 13% .............14%$120k-$150k ............................8% ...............7%$150k+ .....................................8% ...............5%

If you are over 18, what is your level of education?High school grad ................... 56% .............43%Attending college .....................9% ...............9%College grad .......................... 21% .............41%Other ..................................... 14% ...............7%

What other sports/activities do you participate in?Truck off-roading ................... 27% .............37%Hunting .................................. 50% .............43%Fishing ................................... 65% .............61%Camping ................................ 71% .............71%Boating .................................. 27% .............28%Mountain biking .................... 18% .............22%Off-road motorcycle riding .... 12% .............24%Road cycling ............................6% ...............0%Personal watercraft ............... 12% .............16%Snowboarding ..........................5% .............12%Snow skiing ..............................5% .............11%Running ....................................5% .............14%R/C cars ................................ 26% .............15%

Do you own a smartphone?Yes ........................................ 36% .............65%No .......................................... 64% .............35%

If yes, what type do you own?Android .................................. 56% .............54%Blackberry ................................4% .............11%iPhone ................................... 32% .............34%Other ........................................8% ...............1%

If no, do you plan on purchasing a smartphone?Yes ........................................ 17% .............25%No .......................................... 83% .............75%

Do you own a tablet/e-reader?Yes ........................................ 17% .............36%No .......................................... 83% .............64%

If yes, what type do you own?Android-based ............................................13%iPad ..........................................8% .............10%iPad2 ..................................... 17% .............36%iPad3 ..................................... 17% .............13%Kindle ............................................................5%Kindle Fire ................................8% .............23%Nook ...................................... 33% ...............8%Other ..................................... 17% ...............5%

If no, do you plan on purchasing a tablet/e-reader?Yes ........................................ 14% .............19%No .......................................... 86% .............81%

Print Web Print Web Print Web Print WebAT

V U

TV A

CTI

ON

SU

RV

EY




Black & White 1X 3X 6X 12X1 Page ..........................$3040 ........... $2940 .............$2840 ...........$2715 2/3 .................................2430 ............. 2355 ...............2310 .............2160 1/2 ..................................1920 ............. 1860 ...............1780 .............1700 1/3 ..................................1365 ............. 1335 ...............1270 .............1210 1/4 ..................................1070 ............. 1025 .................995 ...............9451/6 ....................................755 ............... 720 .................695 ...............660Black & One Color1 Page ..........................$3830 ........... $3695 ............ $3570 ...........$3425 2/3 ..................................3250 ............. 3145 ...............3035 .............2920 1/2 ..................................2760 ............. 2670 ...............2585 .............2450 1/3 ..................................2180 ............. 2105 ...............2035 .............1960Four-Color1 Page ..........................$4905 .......... $4755 .............$4595 ...........$4420 2/3 .................................4320 ............. 4170 ...............4030 .............3895 1/2 ..................................3830 ............. 3695 ...............3570 .............34251/3 ..................................3260 ............. 3195 ...............3080 .............2940

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be pre-pared by Hi-Torque. When they are prepared by Hi-Torque, mate-rial must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV uTV Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355


COVERS & POSITIONS



COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2013 ................ 10-22-2012 ...........10-29-2012 ..........12-20-2012February 2013 .............. 11-21-2012 ...........11-30-2012 ............1-24-2012March 2013 .................. 12-20-2012 ...........12-31-2012 ............2-21-2013April 2013 ....................... 1-24-2013 .............1-31-2013 ............3-21-2013May 2013 ........................ 2-26-2013 ...............3-5-2013 ............4-25-2013June 2013 ....................... 3-26-2013 ...............4-3-2013 ............5-23-2013July 2013 ........................ 4-24-2013 ...............5-1-2013 ............6-20-2013August 2013 ................... 5-21-2013 .............5-29-2013 ............7-18-2013September 2013 ............. 6-24-2013 ...............7-1-2013 ............8-22-2013October 2013 ................. 7-22-2013 .............7-29-2013 ............9-19-2013November 2013 .............. 8-19-2013 .............8-26-2013 ..........10-17-2013December 2013 .............. 9-23-2013 .............9-30-2013 ..........11-21-2013January 2014 ................ 10-18-2013 ...........10-25-2013 ..........12-19-2013February 2014 .............. 11-19-2013 ...........11-25-2013 ............1-23-2014March 2014 .................. 12-19-2013 ...........12-27-2013 ............2-20-2014



Black & White 1X 3X 6X 12X1 Page ......................$2180 .........$2100 .......... $2015 ..........$1945 2/3 .............................1695 ...........1630 ............ 1575 ............15201/2 ..............................1345 ...........1295 ............ 1245 ............11951/3 ................................920 .............875 .............. 845 ..............8151/4 ................................775 .............740 .............. 720 ..............6801/6 ................................570 .............555 .............. 520 ..............510Black & One Color1 Page ......................$3105 .........$3080 ......... $2995 ..........$29202/3 ..............................2650 ...........2625 ............ 2535 ............24951/2 ..............................2335 ...........2325 ............ 2250 ............22001/3 ..............................1870 ...........1860 ............ 1795 ............1760Four-Color1 Page ......................$3925 ........ $3860 .......... $3740 ..........$36502/3 ..............................3490 ...........3415 ............ 3320 ............32551/2 ..............................3140 ...........3080 ............ 2995 ............29351/3 ..............................2695 ...........2660 ............ 2570 ............2525


DISCOuNTS








2

1

4

3

6 6

5

30 hi-torque.com

WEBSITE ADVERTISING POSITIONS

Dirt Bike • Position 1 $1000 • Position 2 $800 • Position 3 $700 • Position 4 $600 • Position 5 $500 • Position 6 $100

Motocross Action • Position 1 $2000 • Position 2 $1750 • Position 3 $ 1250 • Position 4 $ 1000 • Position 5 $ 500 • Position 6 $2000

Dirt Wheels • Position 1 $750 • Position 2 $650 • Position 3 $ 550• Position 4 $ 400 • Position 5 $ 300 • Position 6 $ 750

ATV uTV Action • Position 1 $750 • Position 2 $650 • Position 3 $ 550• Position 4 $ 400 • Position 5 $ 300 • Position 6 $ 750

Now! The news and views of the sport have to be posted now. Right now. Better yet, they should’ve been posted fi ve minutes ago.

Welcome to the Internet, where (at least for some people) no story can be posted quickly enough. By being completely immersed in the sports we cover, all four of Hi-Torque’s off-road magazines maintain a strong Internet presence with web-specifi c news updates and feature stories delivered to a global audience far beyond our already impressive print reach. Supplementing our “current content”, our website readers also get a veritable treasure trove of content that provides motorcycle, ATV, and UTV parts and accessory makers with additional reach to consumers.

In addition to their respective websites, each magazine also maintains a strong social media presence, with frequent updates and contests designed to further engage our readers and build even deeper relationships with them. It’s all about staying connected, and from our magazines to all facets of the Internet, Hi-Torque editors provide the wide world of off-road enthusiasts with the content they want that bring them back, every day.

WEBSITE ADVERTISING REQuIREMENTS File Types Accepted: Animated GIF or JPG, Flash SWF. Ad File Size: 20k maximum: GIF/JPG, 30k maximum. Flash ads require embedded ClickTag.Animation: Yes. For animated GIF / JPG / Flash / SWF ads which contain the following:

a. Maximum number of complete frame sequence, rotations: 3b. Maximum 4 frames per sequencec. Minimum time between each new frame within each sequence: 2 seconds. maximum: 10 secondsVideo: No Audio: No Third Party Ad Serving: Yes. Ad Lead Time: Three business days for review and testing.

CuSTOM ADVERTISING PACKAGES For additional information regarding skins, roadblocks, SOV (Share of Voice) or expandable video banners, please contact your advertising representative.

ADVERTISING PACKAGES


2

1

4

3

6 6

5


• Bookmark pages so you can quickly fi nd your favorite stories.

• Page notes allow you to make notes that you can refer back to later.

• All the content can be searched for through keywords.

• Higher-resolution photos to see all the details.

• Send your friends a copy so they can see what they’re missing.

• Link directly to manufacturers’ websites from stories and advertisements.

• Save each issue to your computer so you can view it any time you want.

APP Downloads: Over 1,000,000

Total Countries Downloading: 135

Launching in the Android & Kindle Markets Soon.

DIGITAL MAGAZINE SuBSCRIPTIONS

APPLE NEWSSTAND MAGAZINE APPS & DOWNLOADS Scan this code on your iPhone or iPad to go directly to the Apple Newsstand or

App Store to download the App.

The Off-Road industry is moving faster than we have ever seen it. The quantity of letters we receive on certain topics is staggering, and when asked to write about the same topic every month, you realize, this is worthy of a special issue!

Look for a handful of special 2013 digital issues for Dirt Bike, Motocross Action, Dirt Wheels and ATV UTV Action in the months to come.

RATES: Full Page - $400, Cover 2 Spread - $1000, Cover 4 - $500

“DIGITAL ONLY” SPECIAL ISSuES Available on the Apple and Android base digital Newsstands in 2013.

DW ATVDB MXA

1 2 3 4 5 6 7

Pages:

4-5

1 2 3 4 5 6 7

Pages:

4-5

1 2 3 4 5 6 7

Pages:

4-5


Hi-Torque Publications, Inc. 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com

ROBB MESECHER - Advertising Director (661) 367-2105, [email protected]

DERRECK BERNARD - National Advertising Manager (661) 367-2153, [email protected]

CHRIS STANGL - Account Manager (661) 367-2109, [email protected]

JOHN BARILA - Account Executive (661) 367-2106, [email protected]

LISA BECKWITH - Account Administrator (661) 367-2112, [email protected]

ERIC HARTER - Advertising Production Manager (661) 367-2114, [email protected]

TENI ELYASI - Advertising Production Coordinator (661) 367-2103, [email protected]

JENNIFER EDMONSTON - Advertising Production Coordinator(661) 367-2143, [email protected]

ADVERTISING DEPARTMENT


Documents

2013 Hi-Torque Medai Guide - Moto Divsion