2013 Growing with our ANNUAL REPORT community...Cover: Facilitator Todd Rederburg and a visitor operate a jigsaw in the Open Studio Workshop. 2013 Annual Report 2 Spatial reasoning

2013 Annual Report 1

2013 ANNUAL REPORTCalgary Science Centre & Creative Kids Museum Society

with ourGrowingcommunity

1 Calgary Science Centre & Creative Kids Museum Society

“TELUS Spark demonstrates how science and technology affects our everyday lives. From industry to design technology, TELUS Spark teaches the community that science is not only approachable to anyone, but it’s a lot of fun!” – Crescent Point Energy

CONTENTSWANT BETTER MATH SKILLS? Pick up a Pair of Pliers 2

LEADING with Purpose and Passion 5

A PLACE to Come Together 6

DELIVERING RESULTS: 2013 Progress 7

CONNECTING Our Communities 9

GROWING Strong Supporters 11

BUILDING Audience and Experiences 12

FOUNDATIONS for a Bright Future 13

THANK YOU to Our Generous Sponsors, Donors and Supporters 15

FINANCIAL INFORMATION 17

MISSIONWe are a role model and force for innovation that drives positive change.

VISIONA community transformed by a culture of curiosity, risk-taking and problem solving.

VALUESCollaborationWe believe that encouraging debate and dialogue, embracing diverse perspectives and partnerships with our communities results in better ideas and outcomes.

CuriosityWe are always wondering, always questioning, always seeking to learn.

CourageWe believe in innovative thinking and taking risks. We embrace change. Our courage to fail gives us the confidence to succeed.

CommitmentWe are passionate about our mission and pursue it in everything we do.

Cover: Facilitator Todd Rederburg and a visitor operate a jigsaw in the Open Studio Workshop.


Spatial reasoning allows us to understand shape, measurement, and navigation by applying an understanding of the three-dimensional world to mental models that allow us to imagine alternatives and prepare for changes that we may see or experience.

The world is changing at a rapid pace, and so too are the challenges and opportunities we face as a society.

Fast emerging technology and tools shift the ways we work, communicate and live. Careers that didn’t exist ten years ago present the top opportunities. We must digest and filter phenomenal volumes of information daily to thrive.

And yet something is missing.

While these technologies have connected us with each other, the world and beyond, many of us have lost access to the fundamental skills that humans have used to survive and thrive for thousands of years. Learning how to make fire by applying friction to wood may not be an essential skill for life in the 21st century, but the ability to build, make and fix things is an essential set of skills that lead to many professions that are now key to our society.

Education and learning research is showing us that the ability to understand and operate in three-dimensional environments is critical to success in adult life, regardless of occupation.

Strong spatial reasoning is a predictor of how well children will do in math and science and is essential for successful careers in the sciences, engineering and technology, and yet it is not explicitly taught in the classroom.

“You think of the world a different way when you know you can fix it.” – Jennifer Turliuk, Makerkids, Globe & Mail, November 21, 2013 (Remaking the way children learn and play)

“[…] attention, fine motor skills and general knowledge are much stronger overall predictors

of later math, reading and science scores than early math

and reading scores alone.” – Bill Jenkins, Ph.D, April 2012 (The Motor-Cognitive Connection:

Early Fine Motor Skills as an Indicator of Future Success)

PICK UP A PAIR OF PLIERS.

WANT BETTER

MATH SCORES?

by Jennifer Martin, President & CEO


How do we build for the

FUTUREof our community?

Solution:Create a place for all ages toGAIN inspiration, confidence

and opportunities to EXPLOREscience, technology and art:

TELUS Spark

Gone are the vast number of workbenches in garages, workshops in basements and hobby sets in kid’s bedrooms. Time for unstructured play is falling, and recess at school now has to be justified by psychology studies.

Years of scientific research show that play and activities, like recess time at school, increased levels of attention and learning. And yet this time to play is being reduced while parents and schools increase “academic” time through tutoring and after-school study programs. A study showed that from 1981 to 1997 children’s playtime has dropped by an astonishing 25%1, and further studies suggest this trend has continued, while school work at home was shown to have increased 145% in a Hofferth & Sandburg study. Many researchers investigating childhood learning are calling this the play crisis.

But all change is not negative. As these changes have been underway other types of “play” have emerged.

In 2005 Dale Dougherty first published MAKE magazine, a bimonthly journal of ideas and projects for the DIY audience. With materials that range from the simple to the elaborate, “makers” have gone on to develop vast online communities, generate community workshop

“makerspaces” and produce a worldwide phenomenon called “Maker Faires” to showcase their work. The rise of 3D printers and microcontrollers, the ability to rapidly prototype and produce elaborate devices has created a compelling opportunity. As Dougherty would put it

“experimental play” is what happens when people learn about and experiment with technologies. Taking things apart and putting them together in unexpected ways can result in highly imaginative, innovative and beautiful works.

“ The biggest challenge and the biggest opportunity for the Maker Movement is to transform education. […] Increasingly,

technology has given students more control over their lives, and even the simplest

cellphone can change a person’s sense of agency. Students are seeking to direct their

own education lives, looking to engage in creative and stimulating experiences. ”

– Dale Dougherty, Make Magazine (Design, Make, Play: Honey & Kanter, 2013)

Society too often has a limited view of what science is and what scientists do. Let’s help kids rediscover the joy of science and its innovative and entrepreneurial spirit. It’s so much more than just learning the facts. We must spark curiosity, learn to ask questions and take the risks that lead to discovery.

We firmly believe that innovation thrives at the crossroads where ideas, perspectives and information from different fields, places and people collide in the chaos of creativity. That’s where new ways of thinking, new products and new directions emerge. We are at the forefront of this change and our Open Studio and Creative Kids Museum experiences are designed precisely to engage people of all ages to think with their hands, to try and perhaps fail, but learn through that process.

“ As the Great Recession fades from our collective memories, and the Canadian economy once again finds its legs, one of the downturn’s

most positive lasting effects may be a rebirth of entrepreneurial spirit across the country.”

– Globe & Mail, February 21, 2014

Let’s look more closely at our Open Studio experiences. Here, anyone 8+ years old can get their hands on real tools while developing the skills of tinkering and innovation. Through workshops that allow them to design and create collaborative projects, ranging from toothpick engineering challenges to actually building go-carts and catapults. Using real tools (safely), we develop real skills.

After just such an experience in Open Studio, a young girl came up to a table we were running at a community event

1Hofferth & Sandburg, 2001


filled with materials, hot glue guns and tools. Our team came over to her to assist, and the girl looked up and said,

“I don’t need your help. I know how to do this. I learned all about it at the science centre already.”

That’s impact. This young girl now thinks of herself as capable and fully empowered to build new things.

An inquiry-based learning approach:TELUS Spark’s programs and exhibits are platforms for multiple learning outcomes, rooted in authentic science and current technology. Within this framework, students and visitors explore their own questions and develop their own ideas. Through a participatory approach to collaborative activities they explore the processes of science and creativity, concentrating on developing skills, attitudes and behaviours that are integral to growth back in the classroom and in our community.

“ The true potential of design as a learning approach is that it provides a good foundation for lifelong learning – a process for identifying

problems, needs, or goals, as well as gaining strategies for gathering the right resources, information, and materials to tackle problems and generate solutions.” – Dorothy Bennett and Peggy Monahan, New York Hall of

Science Design Lab (Design, Make, Play: Honey & Kanter, 2013)

However, we often hear “it looks like fun, but what are they really learning?” from parents visiting TELUS Spark.

On one level we can link the activities of children with the very explicit description of engineering practices identified by the US National Research Council (2011) report Framework for K-12 Science Education: Practices, Cross-Cutting Concepts, and Core Ideas:

1. Defining problems

2. Planning and carrying out investigations

3. Using mathematics, information & computer technology, and computational thinking

4. Engaging in arguments from evidence

5. Developing and using models

6. Analyzing and interpreting data

7. Designing solutions

8. Obtaining, evaluating, and communicating information

On the other hand we can simply invoke the idea that “thinking with your hands” or tinkering sets up an opportunity for children to explore phenomena, test ideas, imagine in 3D space and be more curious. Research at the University of Calgary, Werklund School of Education is validating how important the development of spatial reasoning is to all learning. More than just the STEAM careers (science, technology, engineering, arts, math), spatial reasoning is fundamental to building confidence and success for children and adults regardless of their interests and future professions.

At TELUS Spark we hold this type of skill development to be core to our mission and are committed to being a lighthouse in our community for the change that will ensure the next generation innovators in our city, our province, and our nation will be those young tinkerers we are ‘sparking’ today.

“ Penn West partnered with TELUS Spark because we value partnerships that strengthen communities; in this case by fostering skills

that contribute to an innovative and productive future workforce. Through this partnership,

we are contributing to the development of well-educated future generations.”

– Keith Luft, General Counsel & Senior Vice President, Corporate Services, Penn West


TELUS Spark embraced a bold challenge. Committed to fostering innovative thinking in our community through a culture of curiosity, risk-taking and problem solving, this organization is helping to equip our future workforce with the skills and behaviours needed to cultivate new insights and ideas. TELUS Spark will serve Southern Alberta for generations

to come – engaging our citizens through vibrant, meaningful and

memorable experiences.

The organization’s multi-year operational strategy focuses on

sustainably growing core audiences; increasing community support

and engagement; and, delivering a visitor experience that supports

the mission.

Rigorous fiscal management of the capital budget saved the

organization $2 million in interest charges through the early payoff

of bridge financing debt accumulated during the opening of the

new facility.

Operational challenges, while not unique to an organization in its

second year, are a constant focus with plans and measures in place to

stabilize and achieve excellence in the near-term as we continue to

grow into our new facility and learn more from community feedback.

We invite our stakeholders to keep telling us how to make TELUS

Spark the best science centre possible!

The team demonstrated great success in delivering a number of

innovative new programs and opportunities to engage students,

partners and stakeholders at deeper levels, all of which will have a

significant impact in the years to come.

To thrive and continue to harness our potential, we are planning for a

successful future. As a Board, we are committed to good governance

and supporting strategies and projects based on the needs of our

community, driving organizational efficiencies, enhancing audience

engagement and delivering sustainable growth. In line with this, we

supported plans that will see the introduction of new exhibit clusters,

an outdoor park and an enhanced point-of-sale system in 2014.

As we wrap our second year, The Board of Directors is extremely

proud of the team at TELUS Spark. Calgary is a community fuelled

by entrepreneurial spirit, a passion for innovation and an appetite for

growth. Over the next decade, TELUS Spark will play a key role as a

catalyst in fostering skills vital to industry: the skills of innovation.

As an independent director and volunteer on the Board of Directors

for the past eight years and as I enter my second year as Chairman of

the Board, I am excited by our organization’s future.

On behalf of the current Board,

Brent Poohkay, Chairman of the Board, TELUS Spark

2013 has been a riveting year filled with opportunity, unexpected moments of connection and important learning for our organization.

In our second year of operations, we began to shift from “start up” mode to stabilization. We deepened our relationship with Calgarians, key partnerships flourished, and meaningful

contributions were made to our growing and changing community landscape. When I reflect on the enormity of what the organization accomplished and how our community rose to the challenges we faced in the wake of the 2013 flood event, I am honoured to call Calgary home.

We launched Community Connections this year, which I’m immensely proud of. Through consultation, engagement and true partnership with a number of social service agencies, we developed a lending membership program that helps to address barriers to regular visitation. In its inaugural year, Community Connections provided a safe and fun learning experience for over 3,200 individuals – reach we intend to double next year.

June 2013 was a month we will not forget. Our team rallied to organize a successful flood relief fundraising event in record time, then developed a temporary exhibition on the science behind the flooding, future mitigation considerations and shared stories from the community.

Our partnership with Alberta Health Services led to the pilot of a new program, Direct From the Operating Room. The first of its kind in Western Canada, this program provides junior and senior high school students with the opportunity to interact in real-time with a surgical team during live surgery – an inspiring experience generally reserved for those already in the medical profession. None of these initiatives happen without a dedicated and talented team of people. It’s my privilege to work with our Board of Directors, volunteers, and our uniquely passionate team of employees who nimbly pivot, adjust and improve our operations and programs; always in tune with our audiences’ interests and needs.We are listening to the community through ongoing research and feedback channels and have a well-planned strategy for new installations at TELUS Spark. In 2013 we introduced an upgrade to one of the most advanced HD Digital Dome Theatres in the world. The Digistar 5 platform allows us to introduce unique local content to our planetarium show productions. We also commenced planning and design for the new outdoor park launching in 2014, bringing balance to our seasonality and a new dimension to the visitor experience.I would like to personally thank our many incredible partners, supporters, sponsors, personal donors, and the City of Calgary who have helped us to drive our mission forward. Beyond funding, we thrive on the intellectual capital, connections and access to broader partnerships via these relationships. I firmly believe that TELUS Spark is in an ideal position to provoke and encourage inquiry, innovative thinking and collaboration in our community. Working together, we will inspire and drive positive change.

Jennifer Martin President & CEO, TELUS Spark

LEADING WITH PURPOSE AND PASSION


A PLACE TO COME TOGETHER

1,400 Calgarians came together at TELUS Spark, in partnership with Big Rock, local brewers, food trucks and bands for the Suds for Floods benefit, raising over $37,000 in flood relief funds.

Over 67,000 students attended our School Programs in 2013 – more than any other educational program in Calgary.

Museum, Aquarium and Science Centre professionals from across the nation came together in Calgary as TELUS Spark hosted the 11th annual Canadian Association of Science Centres conference.

TELUS Spark engaged and mentored 500 high school students who developed 174 exhibits over one semester with the help of 35 staff and volunteer scientists, tradespeople and engineers, funded by Natural Sciences & Engineering Research Council of Canada. 700 visitors celebrated the success of The Prototype Project.

We’re a place for the curious. Whether you’re a young family, in your tweens and building new ideas, or an adult who is compelled to find the ‘why’ behind the science, TELUS Spark is for you.

“ You see [the students] just love what they’re doing. They say “oh, that didn’t make any sense”, and then when that metacognition moment happens and you see the big light bulb go on and they say “oh, that’s why that occurred”, that [moment is] what you live for.” – Teacher Participant, Rocky View Schools

“ TD was an early contributor to the Capital Campaign for the construction of TELUS Spark and we’ve been a supportive partner ever since. Not only does TELUS Spark provide opportunities for local children to get excited about science, it’s a unique visitor attraction that contributes to the cultural and economic character of our City.” – Kevin Scott, Vice President, TD Commercial Banking

The moment it clicks

ENGAGING STUDENTS:

SUPPORTING OUR COMMUNITY:

COLLABORATING WITHIN

OUR FIELD:

INSPIRING YOUTH:


12% increase in

Adults Only Night visitors

Partners contributed

969 volunteer hours to Adults Only Nights and Special Events

3,205 in-need Calgarians visited

through the Community Connections Program

2x the number of participating social service agencies over the 2012 pilot

DELIVERING RESULTS: 2013 PROGRESS

67,290 students engaged in

school programs

including 676 students who took part in the immersive week-long

Chevron Open Minds program

11% increase in volunteer hours

That’s the equivalent of 9.6 full time employees!

Admissions $2,900,373

Memberships $1,020,551

Programs $828,739

Facility Sales $1,488,643

Grants $2,080,166

Donations $386,890

Other $877,486

In 2013, we engaged

359,951 visitors in programs,

exhibits and experiences at TELUS Spark.

We attracted

12,350 NEW annual Members.

Our presence in the community continues to grow. The support of our Members is flourishing and we continue to attract first-time visitors, new partners, collaborators and donors.

NO DEBT: CAPITAL PROJECT BRIDGE FINANCING RETIRED 4 YEARS EARLYWe are focused on our future and committed to aligning our budgets to support our long-term strategic goals. By paying off a bridge financing debt of $12 million from the construction of the facility four years early, we’ve saved over $2 million in interest charges.

Admissions $3,287,888

Memberships $1,087,304

Programs $766,565

Facility Sales $1,604,926

Grants $2,089,862

Donations $529,093

Other $628,883

OPERATING FUNDING

2012 Total: $9,994,521 2013 Total: $9,582,848

20132012


+100 earned local and

national media stories

In-kind contributions from media partners more than double advertising budget

18,145-strong membership base

(at December 2013)

20% increase in Gold level Members

2 new memberships introduced: Ignite and Green family

373 events in 365 days 36% increase in total events hostedWe were the facility of choice for:

201 corporate or community events 23 facilitated team-building programs 149 birthday parties

+130 community partners

collaborated on content and programming

26 new program streams

introduced

Award-Winning! In 2013, TELUS Spark was:

§ Voted ‘Best Museum’ and ‘Best Place to Take Kids on a Crummy Day’ in December 2013 by the 2014 Calgary’s Child Parents’ Choice Awards

§ Awarded the ‘Outstanding Project or Program Leadership Project’ CASCADE Award by the Canadian Association of Science Centres (recognizing Director of Exhibits and Programs, Katherine Ziff’s development of the Being Human Gallery)

§ Awarded the Inclusive Community Award by the Developmental Disabilities Resource Centre of Calgary in the 2013 Inclusion Awards

§ Recognized by The Mayor’s Youth Council as a Youth-Endorsed City Space

15.8 K† SOCIAL ENGAGEMENT48%

increase in Facebook fans

69%increase in Twitter

followers

63%increase in YouTube

unique views

41%increase in

unique visitors to SparkScience.ca

websites

Adult* 94,141

Senior* 5,953

Youth* 5,909

Child* 68,518

School Groups*** 67,290

Members 90,245

Facility Rental Guests** 27,895

YEAR-OVER-YEAR ATTENDANCE:2012 Attendance: 383,533 2013 Attendance: 359,951

2012 2013

* General Attendance Includes: Regular and Group Paid Admission, Birthday Party Programs and Corporate Team Building Programs, Camps, Complimentary and Special Needs Admissions, Reciprocal Admissions and Teacher Passes

** Facility Rental Guest Attendance includes: external event rental attendance*** School Groups Attendance Includes: School Student Attendance, Homeschool Day Attendance and Open Minds Program Attendance

Adult* 108,546

Senior* 7,488

Youth* 9,263

Child* 71,343

School Groups*** 77,965

Members 87,451

Facility Rental Guests** 21,477

† Total number of likes, comments, shares, retweets, mentions, replies and favorites

sMember


IN THE WAKE OF THE FLOODOur team is incredibly proud to be part of a community that rallied together in support of those impacted by the June 2013 flood event. It was an honour to play a role in initiatives that gave back to the community. TELUS Spark:

§ Employees volunteered 331 hours to flood relief projects

§ Donated meeting space to displaced organizations

§ Took part in Tourism Calgary’s “Calgary is Open” campaign drawing visitors back to our city

§ Joined other Calgary attractions in welcoming Calgary Zoo Members at reduced rates during their closure period

$37,197 Raised for Flood ReliefA Suds for Floods benefit concert was organized, in partnership with craft brewers from Southern Alberta, in mere days following the flood. Proceeds supported The Calgary Foundation Flood Rebuild Fund and Canadian Red Cross

§ 1,400 Albertans attended

§ 354 kg of food collected for the Food Bank

§ 544 kg of hygiene products collected for the Sunrise Community Link Resource Centre

60 Children Enjoyed a Day of Refuge Flood-impacted children were welcomed to TELUS Spark for a free day of fun science programming, made possible by support from Long View Systems, Flood Relief Camp Sponsor in conjunction with the Community Connections program.

COMPELLING COLLABORATIONSWe’re a platform for ideas, conversation and collaboration. We couldn’t do this without outstanding partnerships with organizations across our community.

Powerful Partnerships and ProgrammingThere’s nothing more inspiring than providing an individual with the opportunity and confidence to see themselves in a new context as a builder, experimenter, innovator or maker. In 2013, we collaborated with 131 people and organizations throughout the community to develop compelling content and outstanding programming.

We are a place that provides a wide range of individuals and organizations in the community with a platform and the opportunity to engage our visitors in hands-on programs that provoke deeper curiosity, interest and the cultivation of new ideas.

Scientist, space roboticist and advocate, Natalie Panek, speaks at TELUS Spark

CONNECTING OUR COMMUNITIES


First Live Surgery Program in Western Canada

“ Direct from the Operating Room offers students an experience generally reserved for medical professionals in a surgical team. It provides an

opportunity for them to gain exposure to some of the many career choices available in health care.” – Dr. Jason Werle, Division Head of Joint Reconstruction, Alberta Health Services

In 2013 we piloted and launched the innovative Direct From the Operating Room education program stream, in partnership with Alberta Health Services, connecting over 450 students with live knee surgeries through real-time interaction with a surgical team.

This compelling new offering sold out its 2013/14 school program season in record time!

Just a few of 2013’s many partnerships include:

§ Hosting Natalie Panek, a leader in aerospace engineering and aeronautics and a STEAM-icon, at a compelling talk with an intimate group of key supporters

§ Piloting a program stream of Engineering Nights in collaboration with APEGA volunteers

§ Delivering our well-attended monthly series of Adults Only Nights in collaboration with over 40 partners

§ Programming and curating donated and loaned content from:

Canada’s Sports Hall of Fame

Calgary Herald

Flood-impacted Albertans

Allele’s Design Studio

We are a year-round space to build capacity in skills and hands-on engagement. With a focus on community need, we introduced a number of new experiences in 2013, including:

§ Makers Night Out (ages 18+)

§ Open Studio Workshops (ages 8-13)

§ Digital Media Studio Workshops (ages 9+)

§ Meet an Innovator series (all ages family experience)

§ Spark Trek, a behind the scenes’ HVAC Building Tour School Program (grade K-6 students)

“With almost 30,000 Professional Engineers and Geoscientists living or working in Calgary, APEGA knew that it needed to be a part of the amazing science-outreach resource that is TELUS Spark. That’s why we provided a capital sponsorship and why

we continue to encourage our Members to participate as volunteers.” – APEGA President Colin Yeo, P.Geo.

Sponsors give more than dollars. Their volunteers and intellectual capital

help us thrive.

CONNECTING OUR COMMUNITIES

Teens take virtual seat inside Rockyview

operating room– Calgary Herald

Photograph by: Ted Rhodes , Calgary Herald

Reprinted with permission of The Calgary Herald

“ This is no ordinary biology lesson.”– Katie Schneider, Calgary Sun

Dr. Jason Werle


SUPPORT AND BE RECOGNIZED The launch of our new Corporate Patron Program provides an opportunity for companies who are keen to actively support their community to become involved with our organization in a meaningful way, when they are not necessarily seeking major title sponsorship.

“ We at Savanna are very excited to be the first corporate patron at TELUS Spark. Our vision as an organization involves pursuing innovation with great people, and we are always looking

for collaborative partnerships to help us achieve this. We share TELUS Spark’s belief that if we

support curiosity and inquiry, we will undoubtedly discover new and better opportunities for

growth and development in any endeavour.”– John Bayko, Communications Manager, Savanna EnergyVOLUNTEERISM: PART OF OUR DNA

17,563 hours generously donated in 2013 +130 volunteers support us each month 331 hours donated to flood relief efforts by employees and volunteers 969 hours contributed by corporate groups and community partners

Sharing KnowledgeRex Westbrook, a former Mathematics Professor, has given over 1,130 volunteer hours at TELUS Spark in our galleries and diverse programs from summer camps to the Chevron Open Minds classroom where he spends a full day every week.

“ Having spent my working life in the education business, I still like to try to instill an understanding and love of science. TELUS

Spark is one place where I can do it.” – Rex Westbrook, Volunteer

MEMBER IMPACT

18,145 Members*visited an average of 5 times in 2013.Purchased memberships were:

0.1% Charter/Ignite Memberships

49.2% Gold Memberships

50.7% Green and Green Family Memberships

Through the introduction of a new Ignite level Membership, Member support now benefits Calgarians who most need support to access our experiences: $50 from each Ignite Membership sold directly supports our Community Connections program.

*Total members at December 2013

Community ConnectionsCommunity Connections, a program supported in part by Long View Systems, welcomed 3,205 individuals to TELUS Spark in 2013 who would otherwise have been unable to reach us. Through extensive consultation and partnership with 11 local social service agencies, we are increasing access to science centre experiences for Calgarians who most need a subsidized or supported access option.

Sweet SupportThe 4th Annual Urban Venus Deliciously Sweet Run is a powerful reflection of how strong partnerships with the community support TELUS Spark.

In 2013, 480 individuals, including many families, ran and walked to raise nearly $23,000 for our organization. Thank you to Urban Venus and all the organizations and volunteers who helped to make this event a success!

GROWING STRONG SUPPORTERS

“ Thank you so much for this opportunity. It provided a fun day out in the midst of a difficult year. Your

generosity is greatly appreciated.”

– Community Connections Visitor


SUPPORTING MAJOR EVENTS § June: Museum and science centre professionals

convened in Calgary for the Canadian Association of Science Centres annual conference at TELUS Spark, featuring 21 sessions and musical keynotes by Baba Brinkman and Jay Ingram & guests.

§ July: The Canadian Forces Parachute Team, the SkyHawks, held a practice jump onsite paired with programming as part of their broader Stampede program. Volunteers from Crescent Point Energy and APEGA helped make it happen.

§ September: We supported the launch year of Beakerhead through science busking, themed Adults Only Night programming and roaming science demonstrations at BeakerNight.

PUTTING THE ‘A’ IN STEAMThe process of science and experimentation shares many of the qualities seen in the artistic process, a concept we embraced in 2013 through:

§ Art pilot projects in collaboration with the Rozsa Foundation

§ An Artist in Residence, Rachel Duckhouse, as part of the Watershed+ project in partnership with the City of Calgary

§ Unveiling ‘Anchor’ by Inges Idee, under the City of Calgary’s one percent for public art program

BUILDING AUDIENCE AND EXPERIENCES

TRAVELLING EXHIBITION

FEB 9 - JULY 1

VISIT TODAY! | SparkScience.ca

Thank you to:

THE ART AND TECHNOLOGY OF ANIMATRONICS

John Cox’s Creature Workshop Reaching 145,722 visitors VISIT TODAY | SparkScience.ca

Travelling Exhibition: Dec 26 – May 4

This exhibition and its national tour were developed by The Field Museum, Chicago.

National Tour Sponsor: Thank you to our media partners:

Exhibition and tour developed by The Field Museum, Chicago Reaching 9,147 visitors during the opening week in December

TWO NEW FEATURE EXHIBITIONSWe launched our first two major travelling exhibitions featuring very different experiences. The exhibitions provided us with valuable insight to visitor interests and our physical spaces to inform our long-term exhibition strategy.

WHO WE REACHExperiences and programs are designed to connect, engage and inspire key audience segments, including:

§ Educators and grade K-12 students § A growing tween audience ages 9-13 § Young families with children ages 8 and under

The majority of visitors to TELUS Spark are from the greater Calgary region. As the tourism environment continues to expand, TELUS Spark will contribute to the motivation to visit the city.

In 2013 we partnered with the Calgary Zoo on our first multi-venue admission pass driving shared out-of-town visitation. Despite suspending the program just weeks following its launch due to the flooding events, over 500 individual passes were sold and we’re looking forward to re-launching the Flex Pass in 2014.

On Family Day, February 18, 2013

a record 3,589 people visited TELUS Spark.


“Ah ha” moments, epiphanies, and true engagement. At TELUS Spark we create meaningful experiences for our visitors – experiences that leave a lasting memory and keep people coming back again and again.

2013 was a year of building and strengthening relationships and knowledge while forging new collaborations.

One of the major levers for constructive change is understanding. In 2013 we refined our audience strategy, launched our first employee engagement survey and initiated a deeper analysis of our audience needs through an integrated visitor and market research program. We were also one of four Canadian institutions to take part in an international research project, ISCIS, to assess the impact of science centres on our communities internationally.

Armed with powerful insights, we initiated major capital investments in:

§ The upgrade of the state-of-the-art Digistar 5 system to Calgary’s only HD Digital Dome Theatre

§ High visibility road signage

§ The 2014 introduction of a more efficient and effective point-of-sale and reporting system

§ The development for the new Outdoor Park

§ The first major iteration to our gallery exhibits

Delivering compelling and memorable visitor experience that supports the mission while generating revenues remains the cornerstone of our three-year operational plan. Setting and achieving high standards in customer service, scientific accuracy, entertainment and value, maintenance and operations, and stakeholder support is paramount.

Plans are in place to strengthen all areas of operations and visitor experience to enhance organizational culture and employee engagement and to grow both brand advocacy and ambassadors for our vision.

2014 will be a year of analysis, refinement and investment in efficient operations, engaging new experiences, audience and sponsor engagement and organizational culture.

There is tremendous opportunity before us.

FOUNDATIONS FOR A BRIGHT FUTURE


Stephanie programmed exciting experiences for families to explore new themes and ideas each month during a year of Special Event Weekends.

“Watching families collaborate with organizations, universities, and community groups during Special Event Weekends, that they may never have engaged with otherwise, I saw many meaningful learning moments. During one event, we invited a prosthetist from our community to share the development of prosthetics with our visitors. A tween gasped, ran over to the table, picked up a prosthetic leg and said, “This is what a girl in my swimming class had, but I couldn’t ask her about it. Can you tell me how it works?”

Where else could she have felt empowered to engage with a prosthetic and ask questions in a safe and supportive environment?”

– Stephanie Nemcsok, Public Programmer

Greg and our Facilitation team run fun and engaging daily live science demonstrations.

“Our live shows make science and STEAM [Science, Technology, Engineering, Art and Math] accessible and fun to learn about. I love that we are able to connect with visitors of all ages and from different backgrounds to be the catalyst that links abstract ideas to real concepts.”

– Greg Stein, Daily Program Coordinator

Kristofer was a driving force behind the development of the 2013 flood exhibit.

“We all have questions about what happened in our backyard. We wanted to give Albertans a chance to connect with the science behind the flood, but also offer a space to share their experience and reflect on the massive event. Calgary has some challenging conversations ahead – how do we rebuild and what kind of relationship are we going to have with our rivers? TELUS Spark is a forum for those kinds of dialogues within our community.”

– Kristofer Kelly-Frere, Exhibit Developer

Whether it’s a Member who has visited dozens of times or a first time guest, Sherri greets them with a smile and helpful tips, committed to creating a memorable experience for each and every visitor.

“I genuinely enjoy working at TELUS Spark and strive to ensure every guest has a positive experience. By helping them find activities that align with their interests, applauding their unique creations, and giving a friendly goodbye at the end of the day, I am a part of creating memorable experiences that stay with them long after their day at the science centre.”

– Sherri Sweeney, Front of House Cashier

The catalyst that leads to confidence “

After hours of failure and more failure, it was a great feeling to see your hard work culminate in a successful exhibit.” – Student Participant, The Prototype Project

A place for our community to come together and learn

“TELUS Spark is an engaging and fun place to ignite the love of science in children. Devon Canada encourages innovation and there’s no better place for young people to start this journey than at TELUS Spark.” – Patricia Etris, Leader, Community Relations and Community Investment, Devon Canada Corporation

GREG

SHERRI

KRISTOFER

STEPHANIE


It takes vision and leadership thinking to build toward a successful future. Thanks to our generous and supportive donors and sponsors, TELUS Spark is able to engage hundreds of thousands of visitors annually in the areas of Science, Technology, Engineering, Art and Math.

Calgary’s Science Centre relies on donations and sponsorships to thrive; programming and operations at TELUS Spark would not be possible without this generous support. With gratitude, we pledge to continue to further our mission to be a role model and force for innovation that drives positive change, and we look forward to cultivating the next generation of game-changers together.

2013 Officers of the BoardBrent Poohkay – Chairman of the BoardBrent Allison – Vice ChairmanDon Kjosness – Corporate SecretaryBrad Grundy – Treasurer

2013 Board of DirectorsCameron Bailey – DirectorMary Fong – DirectorLloyd Godfrey – DirectorRodney D. Gray – DirectorMichael Koury – DirectorMartin Kratz – DirectorMichelle McKenna – DirectorJim Provias – DirectorGayla Rogers – DirectorRod Sousa – Director

Annual Campaign Contributors of TELUS SparkContributions from January 1, 2013 to December 31, 201310 Anonymous Donors3R Electric ServiceAlberta GovernmentAMAAPEGA - The Association of Professional Engineers and Geoscientists of AlbertaRobert & Ellen AustinCameron Bailey & Gelaine PearmanStacie BilickDavid BissettGerald BlezyW. L. Buchanan FamilySloane BuckleyCalgary Powder Coatings IncCANA Construction Ltd.Canada Foundation for InnovationSteve & Michelle CaswellChevron Canada ResourcesCommunity Spirit ProgramConocoPhillips CanadaJuju CrippsCustom Electric Ltd.William CzabanAnna DaveyCora DaveyLee DaveyShawna DaveyGlenn DaviesJessica & Robert DaviesShauna DochertyAlison DuffEncanaEvans & SutherlandMary & Chris FongEmma GaudetteGraeme GreenleeKevin & Diane GreenwoodBarbara HalePatricia HantzschBrian HernandezKathy HollandAlbe HubajibBenjamin JohnsonKailey & EthanDuncan & Judy KentMichael & Jennifer Koury

Carla LaLong View SystemsRyan LorenzJoan MackenzieMartin MailletChristine A. ManionJennifer Martin & Linda HeimlichK MatternMichelle & Toby McKennaJoanne McLennanMexico Tourism BoardMicrosoftKathy MillarKirsten MillsMurray MolohonKyla MylesNSERC - Natural Sciences and Engineering Research Council of CanadaNemalux LED LightingOkotoks RentalsOptics Lighting AgencyPeter & Lorraine Moore & FamilySeanna PickardAlison Pidskalny & Douglas RobertsonJim ProviasBruce & Sylvia PultzStephen RabyRBC FoundationKaitlyn ReesRozsa FoundationWendie RyderS.M. Blair Family FoundationSavanna Energy Services Corp.Roni ShomeSinopec Daylight Energy Ltd.Skyline Neon Ltd.Smyth FamilySousa FamilySpectra EnergySS:LightingBrad Struble & FamilyKim SturgessSunnyside Greenhouse Ltd.Anna TanRobert J. Tittemore

Ruby TittemoreJune TownleyNora TownsendHeather TriggDale TurriUnited Way of Calgary & Area, Donor Choice ProgramUrban Venus Nail BarMarieke VerhoevenKathryn Vincent & Simon BentLinda & Gord VogtEmma VriesKathryn WelshDonna WhiteLes A. WhiteSusan White

Ignite Members Susan AgnewDarko AleksicLaura AndersonEstelle BruneauRandey BurgessJoni DunwaldLouis GrondinElvira, Maia & Hugo MartinezHeather McCarthyMarla Unger

Charter Members Ryan CarnahanDylan, Kate & Nolan BurtonV. Richard GreenHurley FamilyImambaksh FamilyMcLean FamilyPlewes FamilySamuel FamilyRoland & Heather Mueller & FamilyWaller FamilyDr. Donna Wood

2013 Media Sponsors Calgary HeraldGlobal CalgaryPATTISON Outdoor Advertising

We want to acknowledge our supporters who share in our vision and help us achieve our goals and fulfill our mission on a daily basis. Your generous contributions have allowed us to bring inspiring science, technology, engineering, art and math programming, activities and events to residents of Calgary and Southern Alberta. These lists have been lovingly crafted to ensure accuracy, but please contact us at [email protected] to correct any errors or omissions in our records.

THANK YOU TO OUR GENEROUS SPONSORS, DONORS AND SUPPORTERS


Capital Campaign Contributors of TELUS Spark

Visionary TELUSCanadian Natural Resources LimitedCrescent Point EnergyDevon Canada CorporationEnbridge Inc.MEG EnergyNexenNOVA Chemicals Lightstream Resources Ltd.Petrobank Energy and Resources Ltd.Petrominerales Ltd.Suncor Energy Foundation

Champion 1 Anonymous DonorAPEGA - The Association of Professional Engineers and Geoscientists of AlbertaConocoPhillips CanadaWalt & Irene DeBoniFluorImperial Oil FoundationMicrosoftPenn WestProgress Energy Canada Ltd. TD Bank GroupWerklund Foundation

Leader W. L. Buchanan FamilyChevron Canada ResourcesCisco Systems Canada Ltd.Country 105, Q107, QR77EncanaFirstEnergy Capital Corp.Global CalgaryDick & Lois Haskayne Fund at the Calgary FoundationHusky EnergyJuneWarren-Nickle’s Energy GroupThe Kahanoff FoundationPATTISON Outdoor AdvertisingRGO Office ProductsThe Saxberg Family

Innovator ARC Resources Ltd.Bennett Jones LLPCalgary HeraldAlan R. CollyerDeloitte & Touche

Foundation CanadaDIALOGArt & Bonnie DumontThe Fitzpatrick FamilyFriends of the Science CentreGibson EnergyIBMMartin & Christina KratzMelcor DevelopmentsPeter & Lorraine Moore & FamilyMosaic StudiosBrent & Christine PoohkayKaren & Ryan ShaySousa FamilyHarley L. Winger

Builder Brent & Laura AllisonCameron Bailey & Gelaine PearmanTony BalasubramanianJulie Bowen & Ian BrunskillBurstall Winger LLPESRI CanadaMary & Chris FongGMP Securities LPThomas GosseDr. Francis HartmanJan & Mark HermanDuncan & Judy KentCindy LaValley & Carter BondGeoff & Susan MackeyBeverly MacLeod Family Fund at The Calgary FoundationJennifer Martin & Linda HeimlichMcDaniel & Associates Consultants Ltd.McKinsey & CompanyJulia Pasieka & William PasiekaPeters & Co.Pivot Data Centres Inc.Dr. Gayla Rogers & Brian Rogers QCS.i. SystemsAl & Gisele SchreinerDr. WA Sam & Claudia ShawSpectrum Marketing Canada CorporationStantecThe TAO FoundationGeorgine Ulmer & Glen MoyerUrban Venus Nail BarLinda & Gord VogtPhilip Welch

Friend 3 Anonymous DonorsAlloy Dining Ltd.Alba Apuzzo & Lazzaro MautoneGrant ArnoldGabriela Ascencio de MyersRobert & Ellen AustinIan D. BruceRoseann CaldwellDennis & Grace ChengChinook Energy Inc.Bill & Diane ChomikEric & Gayle ClavelleDavid & Donalda CormierBarry Crean & Joanne HoDarcy & Kary CuthillMegan DouglasKen & Jillian FaulknerArt & Shirley FroehlichLloyd H. GodfreyRodney D. GrayJacob & Reed GrelowskiDon & Maureen HendersonThe Hurley FamilyImperial GroupRon, Kim, Kris & Kyler KellyDr. Don KjosnessDebra KlippensteinMichael & Jennifer KouryPhilip & Lyndsey KrepelaJohn & Laura KrillNatalie & Jeff LawsonStephen & Mary LougheedBruce & Susan MaduM. Ann McCaigMichelle & Toby McKennaIris MeckBill MooneyN-Force Crane & Equipment Ltd.Alison Pidskalny & Douglas RobertsonThe Plewes FamilyChristopher PotterKaren & Jim PrenticeKaren Radford & Jason GrelowskiBeth RileyJudith M. RomanchukSheila M. ShawSinopec Daylight Energy LimitedScott R. Smith

Hugh & Rhonda StowellBrad Struble & Cheri SydorLynn Sutherland, Brett & Barry MartinSynergy Land ServicesTransCanada CorporationKathryn Vincent & Simon BentBlair WardYMCA-CalgaryThe Ralph & Gay Young Family Fund

Supporter 4 Anonymous Donors1287827 Alberta Inc.Kristal AllenEmil AltierAssociation of Fundraising Professionals Calgary & AreaNicole BonsallThe Boyd FamilyGloria BrehmKaren BrimacombeCatherine & Allan BrownMegan BuftonCandice Campbell-Behm

– Mrs. Calgary, Canada 2012Joan & David CarsonSteve & Michelle CaswellDonald & Barbara ChristensenPaul & Bernice ClarkChristine ColbertDr. Marlee & John Cossar FamilyLisa CrosbyRobert & Loren CurrieIn loving memory of Jenub & Joosub Da DaJason Demers & June FongEdamame Kids Inc.Renee FagnouHelen C. FitzpatrickGord FransonBrian & Lori FykeCaroline GillGlobeScan IncorporatedLidia GonzalezElizabeth GourlieBarbara HaleMel HamiltonNancy & John HendersonTina Ho-Chung-QuiChristine Hohendorf

Kathy HollandLeonore J. HuntSpencer HuntThe Jackson FamilyGeorge JacobJobe FamilyMichael & Debra KerrDoug & Hayley KirkerDanielle KondlaD, J, S LakeDr. Cooper LangfordTanya LeavyMichelle LennoxRyan LorenzCynthia LoriaCarmen & Micheal LyJohn MadgettJennifer & Steve MajorChristine A. ManionKristin MarquardtLisa MartensRobin MasciangeloShawn MesiatowskyDanielle MeyersJanice MillerN. Deo MishraGodfrey & Diane NowlanOne Design Inc.In Memory of Edward James PeacockMichelle PodavinPoissant - Burroughs FamilyBruce & Sylvia PultzThe Russell FamilyWendie RyderD. S. Samcoe Dr. Kyo SatoBenjamin Shaw & Tiffany StonesBill & Carol SmithMarc J. Stachiw & FamilyAshley StapplerGreg SteinLionel StraskyTeamThink Inc.Darrel ThiessenDavid & Lia ThompsonMarg ThorsonTara TrippCary TurnerBarry & Corinne WasyliwGordon & Helen WellsFor Mike WestWhite Oak Associates Inc.Mary-Jane WhittakerRobert WillcoxCarolyn Wilton


To the Members of Calgary Science Centre and Creative Kids Museum Society (Operating as TELUS Spark)

We have audited the accompanying financial statements of Calgary Science Centre and Creative Kids Museum Society (Operating as TELUS Spark), which comprise the statement of financial position as at December 31, 2013, the statements of operations, changes in fund balances and cash flows for the year then ended, and a summary of significant accounting policies and other explanatory information.

Management’s Responsibility for the Financial StatementsManagement is responsible for the preparation and fair presentation of these financial statements in accordance with Canadian accounting standards for not-for-profit organizations, and for such internal control as management determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

Auditor’s ResponsibilityOur responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with Canadian generally accepted auditing standards. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

OpinionIn our opinion, the financial statements present fairly, in all material respects, the financial position of Calgary Science Centre and Creative Kids Museum Society (Operating as TELUS Spark) as at December 31, 2013 and the results of its operations, changes in fund balances and its cash flows for the year then ended in accordance with Canadian accounting standards for not-for-profit organizations.

Chartered Accountants

April 3, 2014

INDEPENDENT AUDITOR’S REPORT

Deloitte LLP700 Bankers Court850 Second Street S.W.Calgary AB T2P 0R8CanadaTel: (403) 267-1700Fax: (403) 264-2871www.deloitte.ca


Statement of OperationsYEAR ENDED DECEMBER 31, 2013CALGARY SCIENCE CENTRE & CREATIVE KIDS MUSEUM SOCIETY (Operating as TELUS Spark)

2013 2012 New Science Centre Fund

Operating Fund Total Total

$ $ $ $

RevenueGrants (Note 13) 5,994,626 2,080,166 8,074,792 7,875,170 Sponsorship and donations 4,272,638 386,890 4,659,528 8,525,693 Admissions - 2,900,373 2,900,373 3,287,888 Facility rentals - 1,488,643 1,488,643 1,604,926 Memberships - 1,020,551 1,020,551 1,087,304 Other income 475,664 341,494 817,158 118,698 School programs - 505,792 505,792 573,654 Parking - 355,238 355,238 398,127 Paid programs - 322,947 322,947 192,911 Retail - 180,754 180,754 143,316

10,742,928 9,582,848 20,325,776 23,807,687 Expenses

Amortization 7,694,911 22,364 7,717,275 7,236,414 Compensation - 6,472,948 6,472,948 5,975,710 Professional fees and contract services 268,741 684,034 952,775 1,256,789 Facility rentals - 706,126 706,126 970,915 Utilities and maintenance 4,071 596,758 600,829 624,633 Computer and telecommunications 2,503 578,341 580,844 662,800 Advertising 260 574,933 575,193 685,760 Program costs 23,692 443,415 467,107 182,193 Administration (Note 11) 55,194 275,349 330,543 733,093 Exhibit and film costs - 288,524 288,524 74,881 Hosting 1,685 115,716 117,401 151,760 Gain on disposition of tangible capital assets - - - (405)

8,051,057 10,758,508 18,809,565 18,554,543 Excess (deficiency) of revenue

over expenses 2,691,871 (1,175,660) 1,516,211 5,253,144

Statement of Changes in Fund BalancesYEAR ENDED DECEMBER 31, 2013

2013 2012 New Science Centre Fund

Operating Fund Total Total

$ $ $ $

Fund balances, beginning of year - 8,327,501 8,327,501 3,074,357 Excess (deficiency) of revenue over expenses 2,691,871 (1,175,660) 1,516,211 5,253,144 Interfund transfer (2,691,871) 2,691,871 - - Fund balances, end of year - 9,843,712 9,843,712 8,327,501


2013 2012 $ $

AssetsCurrent assetsCash 9,031 9,575 Restricted cash (Note 3) 3,394,364 5,760,539 Accounts receivable 1,090,894 3,519,900 Current portion of contributions receivable (Note 5) 2,243,021 3,643,020 Goods and Services Tax recoverable 27,060 56,316 Prepaid expenses 410,795 240,002

7,175,165 13,229,352

Long-term assets under construction (Note 4) 255,677 - Contributions receivable (Note 5) 5,252,831 7,702,623 Tangible capital assets (Note 6) 111,170,464 118,116,668

123,854,137 139,048,643

LiabilitiesCurrent liabilities

Accounts payable and accrued liabilities 1,017,331 1,778,985 Government remittances payable - 48,982 Deferred revenue 760,933 810,148 Current portion of deferred contributions related to

sponsorships (Note 10) 2,243,021 3,183,021 Current portion of long-term debt (Note 11) - 3,643,020

4,021,285 9,464,156

Deferred contributions related to tangible capital assets (Note 8) 104,490,570 109,238,478

Deferred contributions related to operations (Note 9) 245,739 260,441 Deferred contributions related to sponsorships (Note 10) 5,252,831 8,091,482 Long-term debt (Note 11) - 3,666,585

114,010,425 130,721,142

Commitments (Note 16)

Fund balancesInternally restricted (Note 12) 9,843,712 8,327,501

123,854,137 139,048,643

Statement of Financial Position AS AT DECEMBER 31, 2013CALGARY SCIENCE CENTRE & CREATIVE KIDS MUSEUM SOCIETY (Operating as TELUS Spark)


Statement of Cash Flows YEAR ENDED DECEMBER 31, 2013CALGARY SCIENCE CENTRE & CREATIVE KIDS MUSEUM SOCIETY (Operating as TELUS Spark)

2013 2012 $ $

Operating activitiesExcess of revenue over expenses 1,516,211 5,253,144 Items not affecting cashAmortization 7,717,275 7,236,414 Amortization of deferred contributions related to tangiblecapital assets (Note 8) (6,488,307) (7,236,414)Utilization of funds restricted for future period tangible capital assets and expenditures (Note 8) - (153)Gain on disposition of tangible capital assets - (405)

2,745,179 5,252,586

Changes in non-cash working capitalAccounts receivable 2,429,006 3,915,449 Contributions receivable 3,849,791 6,615,310 Goods and Service Tax recoverable 29,256 470,585 Prepaid expenses (170,793) (128,053)Accounts payable and accrued liabilities (761,654) 294,723 Government remittances payable (48,982) (3,737)Deferred revenue (49,215) (253,080)Deferred contributions related to sponsorships (3,778,651) (6,576,450)Deferred contributions related to operations (14,702) (57,306)

4,229,235 9,530,027

Investing activitiesPurchase of tangible capital assets (1,026,748) (16,679,450)Proceeds on disposal of tangible capital assets - 405 Decrease in restricted cash 2,366,175 4,458,809

1,339,427 (12,220,236)

Financing activitiesDeferred contributions received for tangible capital assets 1,740,399 6,319,659 Long-term debt proceeds received - 1,363,600 Repayment of long-term debt (7,309,605) (4,993,332)

(5,569,206) 2,689,927

Net decrease in cash (544) (282)Cash, beginning of year 9,575 9,857 Cash, end of year 9,031 9,575


Notes to the Financial Statements DECEMBER 31, 2013

1. Purpose of the organizationCalgary Science Centre and Creative Kids Museum Society (the “Society”), operating as TELUS Spark, is incorporated under the Societies Act of Alberta. The Society is committed to helping people of all ages including families and students understand the importance of the arts, science and technology in their lives by providing fun-filled learning experiences. The Society is a registered charity and is therefore exempt from the payment of income taxes under Section 149(1) of the Income Tax Act.

2. Summary of significant accounting policiesThe financial statements have been prepared in accordance with Canadian accounting standards for not-for-profit organizations (“ASNFPO”) and, in management’s opinion, have been properly prepared within reasonable limits of materiality and within the framework of the significant accounting policies summarized below.

Revenue recognitionThe Society follows the deferral method of accounting for contributions. Restricted contributions are recognized as revenue in the year the related expenses are incurred. Unrestricted funds are recognized as revenue when received or receivable if the amount to be received can be reasonably estimated and collection is reasonably assured. Amounts pledged are recorded when received by the Society or when the amount can be reasonably estimated and the collection is reasonably assured. Donations received in kind are recorded at fair market value determined at the date the donation is made.

Donated tangible capital assets and contributions received towards the purchase of tangible capital assets are deferred and amortized to revenue on the same basis as the related depreciable tangible capital assets are amortized.

Operating grants, admissions, facility rentals, memberships, school programs, parking, paid programs, retail and other income are recognized when the service has been provided, the prices are fixed or determinable and collection is reasonably assured.

Fund accountingThe New Science Centre Fund is used to account for all of the revenue and expenses related to the Society’s new facility and sponsorship fundraising. New Science Centre costs which cannot be capitalized as part of the facility are expensed. The excess of revenue over expenses in the New Science Centre Fund is transferred to the Operating Fund each year.

The Operating Fund is used to account for revenue and expenses related to operations, program delivery and administrative activities. The Society restricts the use of portions of its unrestricted fund balances for specific future uses. When incurred, related expenses are charged to the Operating Fund and the balance of internally restricted fund balances is reduced accordingly.

Tangible capital assetsPurchased tangible capital assets are recorded at cost. Donated tangible capital assets are recorded at their fair values at the date of donation. Amortization is provided on a straight-line basis over the assets’ estimated useful lives as follows:

Building (New Science Centre) 40 yearsSite improvements 40 yearsExhibits 3-5 yearsComputers 3 yearsFurniture and fixtures 3 years

Assets under construction are not amortized until the assets are available for use.


CALGARY SCIENCE CENTRE & CREATIVE KIDS MUSEUM SOCIETY(Operating as TELUS Spark)

2. Summary of significant accounting policies (continued)

Tangible capital assets (continued)Tangible capital assets are tested for impairment whenever events or changes in circumstances indicate that an asset can no longer be used as originally expected and its carrying value may not be fully recoverable. An impairment loss is recognized when and to the extent that management assesses the future useful life of an asset to be less than originally expected.

Financial instrumentsFinancial instruments are recorded at fair value on initial recognition. Equity instruments that are quoted in an active market are subsequently recorded at fair value. All other financial instruments are recorded at cost or amortized cost, unless management has elected to record at fair value. The Society has not elected to carry any such financial instruments at fair value.

Transaction costs related to financial instruments measured at fair value are expensed as incurred. For all other financial instruments, the transaction costs are added to the carrying value of the asset or netted against the carrying value of the liability and are then recognized over the expected life of the instrument using the straight-line method. Any premium or discount related to an instrument measured at amortized cost is amortized over the expected life of the item using the straight-line method and recognized in the statement of operations.

With respect to financial assets measured at cost or amortized cost, the Society recognizes in the statement of operations an impairment loss, if any, when it determines that a significant adverse change has occurred during the period in the expected timing or amount of future cash flows. When the extent of impairment of a previously written down asset decreases and the decrease can be related to an event occurring after the impairment was recognized, the previously recognized impairment loss is reversed in the statement of operations in the period the reversal occurs.

Contributed materials and servicesContributed materials and services are recognized in the financial statements when their fair value can be reasonably estimated and when the Society would have otherwise purchased them. Contribution of time by volunteers is not recorded as an expense as the dollar amount is not reasonably determinable.

Use of estimatesThe financial statements have been prepared in conformity with ASNFPO, which require management to make estimates and assumptions that affect the amounts reported in the financial statements and the accompanying notes. In the opinion of management, these financial statements reflect, within reasonable limits of materiality, all adjustments necessary to present fairly the results for the year presented. Actual results could differ from these estimates. Assumptions are used in estimating the useful life and potential impairment of tangible capital assets, the collectability of accounts and contributions receivable and accrued liabilities. Management reviews its estimates annually based on current available information.



3. Restricted cash

2013 2012 $ $

Externally restricted 275,353 792,314 Internally restricted 3,119,011 4,968,225

3,394,364 5,760,539

Externally restricted cash primarily relates to grants and donations received which have specified restrictions. The Society has internally restricted cash to accumulate an operating and project reserve (Note 12).

4. Long-term assets under construction

2013 2012 $ $

Site improvements 138,976 - Computers and equipment 116,701 -

255,677 -

5. Contributions receivable The outstanding contributions receivable are unsecured, non-interest bearing and expected to be collected over the following periods:

2013 2012 $ $

2013 - 3,643,020 2014 2,243,021 2,393,021 2015 2,147,163 2,333,021 2016 998,154 1,031,771 2017 505,995 531,771 Thereafter 1,601,519 1,413,039

7,495,852 11,345,643



6. Tangible capital assets

2013

Cost Accumulated amortization

Net book value

$ $ $

Building 91,642,791 4,774,414 86,868,377 Site improvements 12,105,821 636,984 11,468,837 Exhibits 19,640,916 8,252,279 11,388,637 Computers 261,600 177,473 84,127 Furniture and fixtures 3,633,298 2,272,812 1,360,486

127,284,426 16,113,962 111,170,464

2012

Cost Accumulated amortization

Net book value

$ $ $

Building 91,579,330 2,483,740 89,095,590 Site improvements 11,979,371 336,317 11,643,054 Exhibits 19,537,142 4,409,757 15,127,385 Computers 232,564 112,822 119,742 Furniture and fixtures 3,255,565 1,124,668 2,130,897

126,583,972 8,467,304 118,116,668

7. Bank indebtednessAn overdraft facility has been authorized to a maximum of $500,000 and bears interest at the bank’s prime interest rate (2012 - prime interest rate) per annum. As security, a Canadian chartered bank has a general security agreement covering the assets of the Society. At December 31, 2013, $Nil was outstanding on the overdraft facility (2012 - $Nil).

8. Deferred contributions related to tangible capital assets

January 1, 2013

Contributions received and

receivable

Expended on current

acquisitions Utilization December 31,

2013 $ $ $ $ $

Deferred contributions related to tangible capital assets 109,238,478 1,690,399 50,000 (6,488,307) 104,490,570

Deferred contributions restricted for future period - 50,000 (50,000) - -

109,238,478 1,740,399 - (6,488,307) 104,490,570


8. Deferred contributions related to tangible capital assets (continued)

January 1, 2012

(Restated)


receivable

Expended on current

acquisitions Utilization December 31,

2012 $ $ $ $ $

Deferred contributions related to tangible capital assets 110,154,998 45,390 6,274,504 (7,236,414) 109,238,478

Deferred contributions restricted for future period tangible capital assets and expenditures 388 6,274,269 (6,274,504) (153) -

110,155,386 6,319,659 - (7,236,567) 109,238,478

Deferred contributions related to tangible capital assetsDeferred contributions related to tangible capital assets represent the unamortized contributions received for the purchase of tangible capital assets that have been acquired. Recognition of these amounts as revenue is deferred to periods when the related tangible capital assets are amortized. The contributions are being recognized as revenue on the same basis as the assets acquired are amortized (Note 6).

Deferred contributions restricted for future period tangible capital assets and expendituresContributions restricted for future period acquisitions of tangible capital assets and expenditures are deferred until the tangible capital assets are acquired, and at that time amortization of the contribution to revenue begins, as described above. Contributions used to fund expenditures are recognized as revenue as funds are expended.

9. Deferred contributions related to operationsDeferred contributions related to operations represent funding received in the current period for future period operations.

January 1, 2013


receivable Utilization December 31,

2013 $ $ $ $

City of Calgary - Life Cycle contribution 235,089 - - 235,089

Casino 25,352 71,705 (86,407) 10,650 260,441 71,705 (86,407) 245,739



9. Deferred contributions related to operations (continued)

January 1, 2012



2012 $ $ $ $

City of Calgary - Life Cycle contribution 255,494 - (20,405) 235,089

Casino 62,253 8,489 (45,390) 25,352 317,747 8,489 (65,795) 260,441

10. Deferred contributions related to sponsorships

January 1, 2013



2013 $ $ $ $

Community funding - sponsorships 11,274,503 - (3,778,651) 7,495,852

January 1, 2012



2012 $ $ $ $

Community funding - sponsorships 17,850,953 - (6,576,450) 11,274,503

Deferred contributions related to sponsorships are deferred until the fiscal period in which the funds are provided for and accordingly are recognized as revenue in that corresponding period. The deferred contributions related to sponsorships are expected to be recognized, net of commissions, over the following periods:

2013 2012 $ $

Current 2,243,021 3,183,021 Long-term 5,252,831 8,091,482

7,495,852 11,274,503

11. Long-term debtIn 2011, the Society entered into a guaranteed credit facility (the “Facility”) with TD Bank to a maximum of $17.0 million. The Facility bore interest at the bank’s prime interest rate minus 0.75% per annum.

The Facility was supported by a City of Calgary (“City”) guarantee to TD Bank in the amount of $17.0 million.



In exchange for the City guarantee, the Society entered into a security agreement, in favour of the City, in the amount of $17.25 million.

Repayment of the Facility commenced on March 22, 2012 in accordance with the terms and conditions of the agreement. Final repayment of the loan occurred on June 30, 2013 and the Society was released of all obligations in connection with the security agreement.

Interest expense on the long-term debt was $35,805 (2012 - $215,950) and is included in administration expense in the New Science Centre Fund.

12. Internally restricted fundsThe board of directors restricts the balance of $9,843,712 (2012 - $8,327,501) that is otherwise unrestricted funds at the end of the fiscal year to accumulate an operating reserve. These funds are not available for expenditure without prior approval of the board of directors.

13. Sources of grants recognized

New Science Centre Fund

Operating Fund 2013 2012

$ $ $ $

The City of Calgary 3,320,698 1,909,226 5,229,924 5,330,430 Government of

Alberta 1,673,937 136,483 1,810,420 1,684,573 Government of

Canada 999,991 34,457 1,034,448 860,167 5,994,626 2,080,166 8,074,792 7,875,170

14. City of Calgary fundingThe City has requested the following schedule be reported which relates to their annual cash contributions. For accounting purposes, the cash contributions may be recognized as revenue in the year received or deferred and amortized on the same basis as the tangible capital assets that the cash was used for, depending on the terms of the agreement (Note 8).

For current operations

2013 Contributions

deferred, beginning of year

Funding Expenses Contributions recognized

Contributions deferred,

end of year $ $ $ $ $

Operations grant City of Calgary Operating Grant - 1,909,226 (1,909,226) - -

City Life Cycle Grant Life Cycle Grant 235,089 - - - 235,089

235,089 1,909,226 (1,909,226) - 235,089



14. City of Calgary funding (continued)

For current operations (continued)

2012 Contributions

deferred, beginning of year Funding Expenses

Contributions recognized

Contributions deferred, end of

year $ $ $ $ $

Operations grant City of Calgary Operating Grant - 2,032,301 (2,032,301) - -

City Life Cycle Grant Life Cycle Grant 255,494 - (20,405) - 235,089

255,494 2,032,301 (2,052,706) - 235,089

For New Science Centre

2013 Contributions

deferred, beginning of year Contributions Expensed


end of year $ $ $ $

City of Calgary Building Grant 19,352,370 - (2,944,104) 16,408,266

City of Calgary Land Improvement Grant 11,643,054 126,450 (300,667) 11,468,837

30,995,424 126,450 (3,244,771) 27,877,103

2012 Contributions

deferred, beginning of year Contributions Expensed


end of year $ $ $ $

City of Calgary Building Grant 21,792,964 471,382 (2,911,976) 19,352,370

City of Calgary Land Improvement Grant 11,147,837 784,890 (289,673) 11,643,054

32,940,801 1,256,272 (3,201,649) 30,995,424



15. Financial instrumentsInterest rate risk

Interest rate risk refers to adverse consequences of interest rate changes on the Society’s cash flows, financial position and interest expense. The Society’s long-term contributions receivable are exposed to interest rate changes. The impact of adverse changes in interest rates is not considered material.

Credit risk The Society is exposed to credit risk to the extent that its donors and customers may experience financial difficulty and would be unable to meet their obligations. However, the Society has a large number of diverse donors and customers, which minimizes concentrations of credit risk.

Liquidity riskThe Society’s objective is to have sufficient liquidity to meet its liabilities when due. The Society monitors its cash balances and cash flows generated from operations to meet its requirements.

16. CommitmentsThe Society has contracts with vendors for capital projects amounting to approximately $883,719. There is $232,884 related for signage to complete the New Science Centre project and $476,615 relating to the design phase for the park exhibition as initiated by the Society in the current fiscal year and $174,220 relating to other various capital projects.

The Society has entered into various operating leases for office equipment, communication services and a future exhibit. The lease expires at various dates from June 2015 to March 2022. Annual payments under the lease are as follows:

$

2014 556,706 2015 463,032 2016 120,068 2017 40,211 2018 35,298 Thereafter 106,590

1,321,905


Problem:

A NEW APPROACH TO SCIENCE CENTRES

12345

How do we build for the

FUTUREof our community?

3.8 million Canadians will be retiring in the next 5-10 years**.

Alberta’s labour shortage estimated

to reach 332,000 by 2025*.

It takes a core set of skillsto create something new:

Solution:

YOUTH ARETHE WORKFORCEOF OUR FUTURE.

Fosterinnovation

COME UP WITH A QUESTION

HARNESS YOUR CREATIVITY

PROBLEM SOLVE

TAKE A RISK

COLLABORATE

CHILDREN ARENATURAL SCIENTISTS

AND INNOVATORS.

Ignitecreativity

ADULTS FACECOMPLEX ISSUESAND CONSTANT

CHANGE.Create

conversation

Over 200,000 young minds willpass through these doors this year. Just imagine the possibilities…

Over 700,000*** adults live in Calgary. Imagine if we couldget everyone asking more questions… and finding new solutions.

SOURCES: *Conference Board of Canada (2010) **Human Resources and Social Development Canada (2006-2015) ***Calgary Economic Development (2011)

Create a place for all ages toGAIN inspiration, confidence

and opportunities to EXPLOREscience, technology and art:

TELUS Spark.

I keep hearing that less than 20% of the

degrees awarded in Canada are in science

and engineering and yet this is where the

jobs are…how do I know if that's the right

direction for me?

= BUILD THE CONFIDENCETO DO IT AGAIN

220 St. George’s Drive NECalgary, AB, T2E 5T2P: 403.817.6800E: [email protected]

Documents

2013 Growing with our ANNUAL REPORT community...Cover: Facilitator Todd Rederburg and a visitor operate a jigsaw in the Open Studio Workshop. 2013 Annual Report 2 Spatial reasoning