2013 Fall Senior Expo Packet

8/22/2019 2013 Fall Senior Expo Packet

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A Publication of Yakima Valley Publishing, Inc.416 S. Third Street Post Office Box 2052 Yakima, Washington 98907 (509) 457-4886

August 6, 2013

Dear Friend:

The Fall 2013Yakima Valley Senior Expo is set for Tuesday

October 22, 2013 and as an advertiser in the Senior Times or

previous Expo participant we want to give you rst choice of your

booths location. As you probably know,we almost sold out last

year and expect to ll up again this year.

This is the senior trade show that delivers the traic! Our

commitment to marketing and advertising is what makes us dierent

and what delivers the crowds of seniors looking at your product or

service. We have a strong ad budget again this year, and will,once again, supplement our marketing program with an extended radio

campaign.

The Senior Expo will feature products and services from up to 50

area businesses and social service agencies in a trade show format.

We have a number of pre-event marketing plans set which will ll the

Expo with active, interested senior buyers ... anxious to talk with

you on a face-to-face basis.

We will be running our popular Treasure Hunt promotion -- getting

each of our senior buyers who attend the Expo to visit every booth

in the show.

Please review the attached information and call if you have any

questions. To reserve a space, complete the enclosed application

and return it as soon as possible. (Of course, we will be happy to

bill existing clients.) We will begin offering booths to non-

advertisers soon.

All spaces are reserved on a frst-come, frst-served basis, so

please complete the contract or contact us as soon as possible so

we can reserve your space. Were sure the leads provided will

more than repay your investment.

Thank you; we look forward to helping you market to Yakima area

seniors.

Best regards,

Bruce Smith,

Publisher


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Overview Yakima'sbestandonlyshowcaseofseniorcitizenproductsandservices.

Date/Time TuesdayOctober22,201310:00AMto4:00PM

Place HowardJohnsonHotel, 9North9thStreet,Yakima,Washington98901

Sponsors Central Washington Senior Times

Organizer Central Washington Senior TimesPOBox2052416S.ThirdSt.Yakima,Washington98907(509) 457-4886 Fax (509) 457-5214

Coordinators DavidFlinkandBruceSmith

Exhibitors 40-plusexpected

Vendors Expectedproductandservicecategoriesincludeinsurance,healthcare,investments,travel,hearingaids,community

organizations,retirementliving,tness,politicalcandidates,pharmaceuticals,eyewear,recreation,vehicles,security,lawncare,memorials,diningandconvalescentcenters.

Space Size 8'x8'(actualspacesizevaries;afewslightlylargerspacesavailable.One6skirtedtableandtwochairsprovided.)

Space Cost $375perspace,$700fortwo.

Admission Freeforseniorcitizens

What Is The Senior Times?Amonthlytabloidnewspaper,establishedin

1984,deliveredtoYakimaCountyhouseholdswithatleastoneresidentaged55-plusanddropsitecopiesatretirementhomes,seniorcenters,etc.

foratotalcirculationofmorethan15,000.Estimatedreadershipis15,000.

Market Reach:AllYakimaCountyincludingProsser,Yakima,Selah,Tieton,TerraceHeights,Cowiche,Naches,Gleed,UnionGap,Wapato,Toppenish,Zillah,Granger,Grandview,Sunnysideandmore.

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Central Washington Senior TimesFrontpagestoriespromotingtheSeniorExpowillbefeaturedintheAugust,

September,andOctoberissuesoftheSeniorTimes.EachissuescoveragewillbeprogressivelymoredetailedandgeneratemoreandmoreinterestamongtheSeniorTimes15,000-plusreaders.TheOctoberissue(deliveredjustdaysbeforetheExpo)willcontainaspecial

sectiondevotedentirelytotheSeniorExpo.Preliminaryplansforthespecialsectionincludeaoorplandemonstratingthedepthandbreadthoftheproducts,servicesandcompaniesondisplayandafull-lengthfeaturearticlehighlightingthevariousexhibitorsandaspectsoftheExpo.EachSeniorTimesissuewillcontainvariousadsworthseveralthousanddollars

emphasizing,re-emphasizingandnallydrivinghomethefactsoftheExpo.Atleastoneadwillalsocontainaclip-outadmissionticketgoodforfreeadmissionofthebearerandguest(s).

Admission TicketsAdmissionticketswillbeprintedanddistributedinavariety

ofways.TheseticketsareinadditiontotheticketsprintedintheSeniorTimes.TheseticketswillbemadeavailabletoexhibitorsassoonastheexhibitorcommitstoparticipateintheExpo.Withinreason,exhibitorswillbegivenasmanyadmissionticketsastheycandistribute.Manyexhibitorswillinserttheticketsinbillingstatements,newsletters,etc.Admissionticketswillalsobemadeavailabletoseniorsthroughsenior

organizations,groups,retirementhomes,seniorapartmentsandmobilehomecourts,etc.Althoughnoadmissionwillbechargedatthedoor,theseticketsendear

theseniortotheexhibitorthatprovidedtheticket.

Public RelationsInOctober,wewillbeginpromotingtheExpothroughthenewsmedia.Wewill

issuepressreleasesannouncingtheExpoandtrytogenerateasmuchexposurethroughthenewsprogramsandpagesaspossible.Onthedayoftheevent,allofthemedia(particularlythebroadcastmedia)willbepersonallyinvitedtoattendtheshowearlyinthedayandhopefullybroadcastinformationabouttheshowthroughouttheday.

Paid MediaAstrongadvertisingcampaignandaseriesofarticleswillrunforthreemonths

intheYakimaValleyBusinessTimes.InadditiontothestrongcampaignbeingconductedintheSeniorTimes,wewillpurchaseadsintheYakimaHerald-

RepublicadayortwobeforetheExpoaswellasonthedayoftheExpo.InordertotryandtargetseniorcitizensthroughtheHeraldasbestaswecan,wewillruntheadsintheobituarysection.WewillalsoinvestinaradioadcampaignworthseveralthousanddollarstoremindseniorsoftheExpo.

Treasure HuntInadditiontobringingasmanyseniorstotheExpoaspossible,westrivetobring

themtoyourboothduringtheshow.OurTreasureHuntcontest(inwhichseniorsmusthaveanentryforminitialledbyeachExpovendortobeeligibleforaseriesofdoorprizes)hasprovenextremelysuccessfulindrawingmorethanhalfoftheattendingseniorsdirectlytovendorbooths.


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APPLICATIONAND CONTRACTFOR EXHIBITSPACE

To Be Held At The HoJohnson Hotel

(Former Red Lion GateHoliday Inn) Nine NorthStreet Yakima, WashiTuesday, October 22,

Organizing Sponsor

416 S. Third StreetPO Box 2052 Yakima, WA 98907

09 886 F 09 21

OrganizingSponsor

y balance will be due by October 22, 2013. Please make check payable to CENTRAL WASHINGTON SENIORMES. No partial refunds on cancelled spaces after October 22, 2013. We are pleased to bill current clients.

quested Space Number(s) _________________________________________________________________ace assignment priority will be determined by the date of application accompanied by deposit or payment in full. The show management reright of assignment and to curtail exhibits, in whole or part that, in managements opinion, reect against the character of the show. Manag

provide a draped table and two chairs, only.)

ATEMENT OF THE NATURE OF THE EXHIBIT AND TYPE OF PRODUCTS TO BE DISPLAYED. Exhibitor authorizes the Show to make ufollowing information. Please be specic, non-hype and 25 words or less. This is the information we will use in our advertisements.

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

me of Company _________________________________________________________________________________________________

dress to send Exhibitor Information___________________________________________________________________________________

y __________________________________________________________ State _________________ Zip ____________________

al Street Address ____________________________________________ State _________________ Zip ___________________

son in Charge of Exhibit ______________________________________________ Phone: ____________________________________EASE PRINT OR TYPE

al Contact if Different ________________________________________________ Fax: ______________________________________

*NOTE FOR NEW CLIENTS: DEPOSIT MUST ACCOMPANY THIS FORM IN ORDER TO BE PROCESSED.

YMENT AGREEMENT: Exhibitor agrees to pay for rented space as follows: __________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

s application for exhibit space at the Yakima Valley Senior Expo, if accepted by show management, will become a contract between applyiibitor and Central Washington Senior Times, which is the show management.

HIBITOR: Agrees to all the terms and conditions of this contract

____________________________________________________AUTHORIZED SIGNATURE

___________________________ Date ___________________

NAGEMENT: Central Washington Senior Times

epted by

( )

( )

EXPO Booth Investment

Need electricity at your booth?q Yes!

Booth Space - No ad

q One Booth$375

q Two Booths$700

Booth Space + 1/4 pg ad

One Booth

q $560 B&W ad q $625 Color ad

Two Booths


Booth Space + 1/2 pg ad

One Booth


Two Booths

q $1,060 B&W ad q $1,135 Color

Booth Space + Full pg

One Booth

q $1,035 B&W ad q $1,120 C

Two Booths

q $1,360 B&W ad q $1,445


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TERMS and CONDITIONS

E OF SPACE

a. LIABILITY-The Exhibitor is entirely responsible or the space leased bynd shall not injure, mar or deace the premises and the Exhibitor shall not

nor permit to be driven any nails, hooks, tacks or screws in any part o theng. Furthermore, Exhibitor shall not ax to the walls or windows o buildingdvertisement, signs, etc. or use Scotch tape, masking tape or any other ad-

type materials on painted suraces. The Exhibitor agrees to reimburse they, and/or decorator, or any loss or damage to the premises or equipmentng in the space leased to the Exhibitor. Show management and their sponsorsot be liable or ailure to perorm its obligations under this contract as a resultkes, riots, acts o God, or any other causes beyond its control.b. AISLES-The aisles, passageways and overhead spaces remain strictly un-e control o the Management, and no signs, decorations, banners, advertisingr or special exhibits will be permitted in them except by special written per-on o the Management. All exhibits and their personnel must remain withinnnes o their own spaces and no Exhibitor will be permitted to erect signs

play products in such a manner as to obstruct the view, occasion injury orvantageously aect the display o other Exhibitors. No intererence with ther space o another Exhibitor will be permitted.

c. SPACE-The space contracted or is to be used solely or Exhibitor whoseappears on the Contract, and it is agreed that Exhibitor will not sublet or any portion o same without the written consent o the Management. In theExhibitor ails to occupy or use their space or to have their exhibit completedplace by the opening o the show, they shall oreit their right to the space,

paid rents, and upon demand pay any rental balance owing to Management.d. ALL DEMONSTRATIONS or promotional activities must be conned within

mits o the purchased space. Noise resulting thererom must not interere withher exhibitors.e. RESTRICTIONS-The Management reserves the right to restrict or remove

ts, without reund, that may have been alsely entered, or may be deemed byanagement unsuitable or objectionable. This restriction applies to noise, P.A.ms, persons, animals, birds, things, conduct, printed matter, or anything o acter that may be objectionable to the show or the Management.. OFFENDERS will be asked to leave the area i any o the above are violated: an exhibitor oender no reund will be given.LES FOR EXHIBITS:

a. ALL BOOTHS and decorations MUST comply with the acility regulations,dinances and local re codes. Any violations may result in the removal o anyals ound to be in violation. Materials or booth decorations and construction

be re retardant. Contact the show Management i at all in doubt.b. INSTALLATIONS-Any special carpentry, wiring,telephone lines, electricaler work, gas, steam, water or drainage connection shall be installed at thetors expense.c. LICENSES-Any and all City, Municipal, State or Federal licenses, inspectionsmits as required by law o any Exhibitor in the installation or operation o hisy shall be obtained by the Exhibitor at his own expense prior to the openingshow.

d. RIGHTS OF MANAGEMENT IN EVENT EXHIBITION IS NOT HELDManagement shall not be liable or any damages or expense incur

hibitors in the event the show is delayed, interrupted or not held as sche

i or any reason the Show is not held, Management may retain so mamount paid by Exhibitors as is necessary to deray expenses already inthe Management.

e. TERMS AND CONDITIONS-This Contract contains all the terms tions agreed on by the parties hereto, and no other agreements, oral or regarding the subject matter o this contract, shall be deemed to exist or to the parties hereto.

. SECURITY FOR RENTAL-Failure on the part o the Exhibitor to payas specied under the contract shall entitle Management to seize all mematerials, and exhibits displayed by the Exhibitor at the within describedto retain the same as security or any unpaid rental amount owing hereunthe expiration o seven days ater such seizure, Management shall have tdispose o same without notice to the Exhibitor in such manner as Managits absolute discretion, deems appropriate, whether by public or private manner determined solely at Managements discretion, and without any on the part o Management to eect any manner o publication respectinor any details or inormation as to when or how such sale is to be carried

g. AMENDMENTS-Exhibitor agrees to abide by decisions o the Maconcerning all matters pertaining to the administration and success o which are not specically stated.

h. ATTORNEY FEES-In the event suit or action is brought by any pthis agreement to enorce any o its terms, it is agreed that the prevailing be entitled to a reasonable attorney ee to be xed by the trial and appellaVenue shall be Yakima County.3. SECURITY-Neither the Management, acility management nor our company are nancially liable or the losses or mysterious disappearankind. We recommend all exhibitors contact their insurance agents to con

coverage o exhibit materials. (Please read careully the coverage provideorators and shipping companies to determine i additional coverage is nAny additional security must be arranged by the Exhibitor at their owndirectly rom the acility.4. CANCELLATION AND REDUCTION POLICY- Any cancellations or chanBE IN WRITING and received by our oce no later than (30) thirty dayTHE EVENTS opening day. Upon written request, reunds will be madreduction in booth space is subject to a $100.00 penalty or each cancelle5. GENERAL-Exhibitor badges may be picked up by an authorized represthe Show Oce during move-in. Your business card will be placed in a plaThereore, PLEASE bring business cards or all personnel working in you6. LIABILITY - Neither the Yakima Valley Senior Expo, the acility locatioNIOR TIMES, their representatives, nor any member o the above nam

responsible or any injury, loss or damage that may occur to the exhExhibitor, on signing the contract, expressly releases the aorementionedand all claims or such loss, damage or injury.7. FLOOR PLAN- All space reservations are tentative. Show managementhe right to change the shows foor plan without notice.

Central Washington Senior TimesPostOfceBox2052 416SouthThirdStreet Yakima,WA98907

(509)457-4886 Fax(509)457-5214

oveIn

esday, October 22, 2013

00 AM to 10:00 AM

oveInMustBeDoneBy

SHOWHOURS

Tuesday October 22, 2013

10:00 AM to 4:00 PM

MoveOut

Tuesday, October 22, 20134:00PMto6:00PM

HALLMUSTBEVACATED


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Documents

2013 Fall Senior Expo Packet