2013 - alfresco.ubm-us.netalfresco.ubm-us.net/alfresco_images/pharma/2014/08/21/ce62bea4... · European audience of 26,000* pan-European BPA ... **LCGC Europe readership survey,

www.chromatographyonline.com

2013

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The LCGC Group spans across Europe, North America and Asia Pacific. Our editorial content across print and electronic products covers all key growth segments including food analysis, bioanalysis, environmental analysis, pharmaceutical analysis, and petroleum and biofuels research.

LCGC EUROPE - is a dedicated chromatography magazine delivering your message to a pan-European audience of 26,000* pan-European BPA audited subscribers. 91%*** of our readers are either key decision makers or individuals who recommend or influence the purchase of products and services within their organisation. With an average pass-on rate of 2.4 readers your advertising will reach 62,000 readers.*** It’s peer-reviewed, method-and applications-orientated content helps laboratories become more productive, links advertisers with buyers, and facilitates the spread of cutting-edge information throughout the chromatography community.

LCGC ASIA PACIFIC - is the leading publicationfor separation scientists working across the Asia-Pacific region. It provides troubleshooting advice and application articles on all aspects of liquid and gas chromatography, capillary electrophoresis, mass spectrometry, hyphenations, sample preparation techniques and data analysis. LCGC Asia Pacific reaches more than 11,700*** recipients across 11 countries in the regions.

CIRCULATION & AUDIENCE 2013

98%of LCGC Europe subscribers stated that they read LCGC Europe magazine on a regular basis**

*LCGC Europe BPA Worldwide brand report June 2012

**LCGC Europe readership survey, June 2012 ***Publisher’s own data

GC CONNECTIONSBringing equipment back to life

XxxxxxxxXxxxxx

LC TROUBLESHOOTINGDo improvements make things worse?MS – THE PRACTICAL ARTLipidomics (Part 1)

March 2012Volume 25 Number 3www.chromatographyonline.com

ContaminationHerbicide In tap water and soft drinks

Efficient screening of pollutants in water samples

In at the Deep End

August 2012Volume 25 Number 8 www.chromatographyonline.com

SAMPLE PREPARATION PERSPECTIVESSupported Liquid ExtractionSTATISTICSCan We Trust Experimental Standard Deviation?

HISTORY OF CHROMATOGRAPHYLloyd SnyderGC CONNECTIONSPittcon Product Review 2012

LC TROUBLESHOOTING

Extra Chromatographic Peaks?

The latest trends in chiral capillary GC

Chiral Chromatography

May 2012

Volume 25 Number 5


COUPLING MATTERS

Nomenclature and Conventions:

An Update

COLUMN WATCHThin-layer chromatography

MS – THE PRACTICAL ARTLipidomics (Part 2)

A novel green chromatography method

Measuring Melamine in Milk

June 2012

Volume 25 Number 6


LC TROUBLESHOOTINGWhen to use an internal standard

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BPA Worldwide is the global industry resource for verified audience data and media knowledge. BPA delivers consumer and business media audits of unsurpassed rigour, objectivity, accuracy, transparency and timeliness. The audits provide solid assurance for both media owners and media buyers. With rich, in-depth information, BPA audits also provide advertisers, agencies and media owners with audience insights that they can turn into competitive advantage. Advertisers can be assured that your message is being communicated to a highly targeted audience who have specifically requested to receive LCGC Europe and LCGC North America.

Austria456

Czech Republic248

Switzerland1039 Hungary

364

Belgium1680

Ireland812

Norway239

Denmark803

Sweden739

Finland337

France4214

Spain1309

UK4832

Germany4128

Poland303

Netherlands1682

Italy1281

Greece302

LCGC Europe and LCGC North America continue to have the largest independently audited circulation involved in chromatography. LCGC Europe is 100% requested**, therefore, advertisers can be assured that the magazine is delivered to exactly whom we say it is and that their messages are communicated to a highly targeted audience.

• LCGC Europe has an audience of 26,000* BPA-audited subscribers spanning 47 countries: - 84.8% in Western Europe - 8.3% in Northern Europe - 5.0% in Central and Eastern Europe - 1.5% in Southern Europe - 0.4% Middle East

LCGC Europe files two BPA Worldwide brandreports per year and is the only magazine in the chromatography industry to carry out audits ofits recipients.

ADVERTISEMENT PERFORMANCE STUDYA Readex research study is designed to evaluate the effectiveness of your advertisement using both quantitative and qualitative feedback obtained from a random selection of the LCGC Europe audience. The Advertisement Performance Study provides real feedback from our readers and a statistical evaluation of your advertisements; perception, attention grabbing ability, believability, information value, and actions taken.

*LCGC Europe BPA Worldwide brand report, June 2012

**LCGC Europe readership survey, June 2012

HIGHLY QUALIFIED AUDIENCE 2013

Albania 5Belarus 11Bosnia and Herzegovina 13Croatia 71Cyprus 24Estonia 15Iceland 11Latvia 17

Lithuania 14Luxembourg 14Macedonia 16Malta 92Moldova 2Monaco 17Romania 136Russian Federation 58

Serbia 47Slovakia 49Slovenia 71Turkey 42Ukraine 38

LCGC EUROPE GEOGRAPHICAL BREAKDOWN OF BPA QUALIFIED CIRCULATION*

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CIRCULATION & AUDIENCE 2013

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Chromatographers rely on LCGC for informationapplicable to their field of work (this includesmultiple responses where individuals work in morethan one field).**

LCGC covers the fundamental businesses and industries that make up the chromatography community.*

LCGC caters to chromatographers who perform a variety of job functions.*

Industry 65.7%University/college 12.9%Independent analytical lab 10.6%Government 6.5%

Hospital/medical centre 3%Other 1.3%

Research & development 27.9% Lab manager 12.9%Corporate management 19.3%Quality control/assurance 12.1%

Analyst 7.5% Marketing/sales 4.9%Manufacturing/processing 3.5%Technical services 4.9%

Purchasing 2.6%Teaching 3.5% Regulatory 0.7%

* LCGC Europe BPA Worldwide brand report, June 2012 (total qualified 26,000) ** Publisher’s own data

65.7%

10.6%

6.5%

12.9%

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Visit a company’s website 81.4%

Recommended/discussed Product/service with others 36.7%

Requested information from a salesperson 20.8%

Filed advertisement for future reference 17.4%

Purchased product or service 15.2%

Sent an email to the company 16.7%

Contacted an advertiser by phone 6.5%

HPLC 64%

Gas chromatography 42%

LC|MS 28%

GC|MS 25%

Solid phase extraction 8%

Thin layer chromatography 6%

Ion (IC) chromatography 8%

Size exclusion chromatography 7%

Preparative/process chromatography 3%

Chiral chromatography 3%

Capillary electrophoresis 3%

READER TRENDS 2013

LCGC readers make purchasing decisions about the following techniques used. **

In the past 12 months, readers took the following actions as a result of seeing an advertisement in LCGC.***

**Publisher’s own data ***June 2012 Readership Study Conducted by Advanstar Research Services

For unparalleled coverage of new chromatographic products and high-quality, unbiased technical information, our readers look to us for information and guidance on a daily basis, and as a reference throughout their careers.

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HIGH QUALITY EDITORIAL LCGC Group guarantee: The content and feature articles in LCGC Europe, LCGC North America and LCGC Asia Pacific is strictly controlled to ensure that editorial is of the highest calibre. Submitted articles are subjected to a review by members of each magazine’s Editorial Advisory Board – comprising academic experts and senior industry professionals. This guarantees that our products consistently deliver current, useful, authoritative and accurate material.

LCGC Europe’s editorial mission is to provide readers with the information that they require to develop robust analytical methods, to improve or repair existing methods and to keep up-to-date with new technologies and instrumentation. This is achieved by disseminating the experience of technology and product experts to readers in the forms of troubleshooting columns and application-based articles. The aim is, therefore, to improve readers’ experimental design, method quality and result interpretation and in doing so make them greater assets to their employers. This is achieved through a combination of printed magazines, electronic products and the website.

ArticlesThese take the format of short technical notes describing tips on improved efficiency in methods or equipment use, longer technical articles describing improved methods or improvements in techniques or instrumentation, and feature articles that survey current techniques or emerging technologies.

ColumnsLC Troubleshooting sets about making HPLC methods easier to master. By covering the basics of liquid chromatography separations and instrumentation, John Dolan, Vice President of LC Resources and world-

renowned expert on HPLC, is able to highlight common problems and provide remedies for them.

GC Connections provides advice for regular users of gas chromatography, John Hinshaw is the editor of “GC Connections” and has been a columnist with LCGC for over 27 years, covering separation fundamentals,

column care, instrument troubleshooting and many other topics. John is one of the premier experts on gas chromatography active in the industry today. He is currently a senior scientist with BPL Global, Portland, Oregon and is a member of LCGC’s editorial advisory board.

MS: The Practical Art - Kate Yu is the new editor of“MS—The Practical Art,” and will bring her expertise in the field of mass spectrometry and hyphenated techniques to the pages of LCGC starting in 2012. In

this column she examines the mass spectrometric side of coupled liquid and gas-phase systems. Troubleshooting-style articles provide readers with invaluable advice for getting the most from their mass spectrometers.

Column Watch keeps readers up-to-date with new column technology trends in all branches of chromatography and reviews developments in existing technology lines. Columnist Ron Majors,

Chromatography Business Development Manager for Agilent Technologies and established authority on new column technologies also compiles the annual Pittcon round-up for LCGC North America.

Questions of Quality offers guidance on quality issues relevant to all separation scientists. Method development, data handling, chromatography data systems and laboratory information management

systems are covered by leading industry consultant Robert McDowall.

CE Currents provides practical advice on maximizing the use of capillary electrophoresis and related techniques. Kevin Altria, Senior Principal Scientist at GlaxoSmithKline and leading CE exponent,

demonstrates how to develop robust CE methods, how to troubleshoot existing ones and describes new innovations in instrumentation and equipment.

Coupling Matters introduces novel hyphenations in sample preparation, separation and detection systems. This column, edited by Robert Shellie from the Australian Centre for Research on Separation Science

(ACROSS) at the University of Tasmania, provides a must-read for anyone interested in working with coupled systems.

Sample Preparation Perspectives — Sample Preparation Perspectives’ editor Ron Majors examines technologies and methodologies for getting your samples ready for chromatographic analysis.

Michael W. Dong — PhD, of Genentech provides fresh scientific perspectives to practitioners of HPLC and UHPLC through a discussion of technical issues, innovative ideas to make chromatography less arduous, global trends and opportunities, and overviews of less-familiar separations technologies or analytical approaches.

EDITORIAL OVERVIEW 2013

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PRINTED MAGAZINES

LCGC Europe magazine LCGC Europe publishes a monthly magazine delivered to a pan-European audience of 26,000* BPA-audited subscribers, providing peer-reviewed technical articles covering all aspects of sample preparation, chromatography and capillary electrophoresis, as well as associated topics including hyphenation, quality control, validation and regulatory issues, and data analysis. Our aim is to provide answers to ‘real’ problems and in doing so, improve the efficiency and productivity of our readers.

LCGC Asia Pacific LCGC Asia Pacific reaches more than 11,700** recipients across 11 countries in the region including China, India, Australia and Malaysia on a quarterly basis. LCGC Asia Pacific unites this diverse audience of scientists by providing information that has a direct impact on their analytical proficiency and productivity. Articles on innovation technologies and key applications are accompanied by the best of LCGC’s popular columns on troubleshooting, problem solving, sample preparation and new products. No other publication in the region provides this much in-depth information on HPLC, GC, CE, SPE and allied separation technologies.

*LCGC Europe BPA Worldwide brand report, June 2012 **Publisher’s own data

PRINT PRODUCT OVERVIEW 2013

LC TROUBLESHOOTINGProblematic peak shapes?

QUESTIONS OF QUALITY The technical requirements of Annex 11

What’s in the gas chromatographer’s toolkit?

Tools of the Trade

July 2012Volume 25 Number 7


Interactive LCA new approach for analysing olefin-based elastomers

GC CONNECTIONS

Pittcon Product Review 2012

LC TROUBLESHOOTING

Extra Chromatographic Peaks?

The latest trends in chiral capillary GC

Chiral Chromatography

May 2012

Volume 25 Number 5


COUPLING MATTERS

Nomenclature and Conventions:

An UpdateLC TROUBLESHOOTING

Retention time changes

GC CONNECTIONS

Pittcon Product Review 2012

SAMPLE PREPARATION

PERSPECTIVES

HF3LPME in practice

June 2012

Volume 15 Number 2


using solid-phase microextractionInnovative in vivo Analysis

LC TROUBLESHOOTINGTrouble appearing everywhere!

GC CONNECTIONSHeadspace sampling

COLUMN WATCHHPLC column trends

March 2012Volume 15 Number 1


using polymeric monolithic capillary columns

Protein Pro!ling

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Throughout 2013 LCGC Europe and LCGC Asia Pacific will be running a series of special supplements including its renowned Applications Notebook. See separate editorial calendar for details of what suits your advertising requirements.

SUPPLEMENTS

Applications Notebook: LCGC’s Applications Notebook provides manufacturers with an opportunity to publish valuable information about the performance of their products under specific laboratory conditions. These application notes help our readers determine the usability and efficiency of these products for their own work. The Applications Notebook is a valuable resource for LCGC subscribers and manufacturers working in pharmaceutical, environmental, agricultural, food/beverage, medical/biological, drug discovery, and other application areas.

HPLC Show Guide:LCGC Europe is offering our key advertisers the opportunity to place an advert in the HPLC Show Guide in 2013 published with the June issue, which will have extensive distribution within the magazine, at the show and a digital version of the guide will be

sent to LCGC Europe’s online European circulation. It will help to promote your organisation and products prior to and during the show.

Pharmaceutical Supplement: Pat Sandraand Frank David, world-renowned separation scientists from the Research Institute for Chromatography in Kortrijk, Belgium, will guest edit a special supplement on “Advances in Pharmaceutical

Analysis”, covering the latest trends and important techniques used by chromatographers in the pharmaceutical industry

LCGC Wall Planner 2014: the wall planner is sent out to the entire LCGC Europe audience with the November 2013 issue of the magazine. Benefits to advertisers: Distributed to the full 26,000* BPA-audited audience and 12 months exposure for your marketing activities.



THEAPPLICATIONS

BOOK

July 2012www.chromatographyonline.com

THEAPPLICATIONS

BOOK

March 2012www.chromatographyonline.com

Volume 24 Number 6a


HPLC 2011

GUIDE

PHARMACEUTICALANALYSIS

May 2013www.chromatographyonline.com

Advances in

HPLC, Anaheim

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YEAR PLANNER 201www.chromatographyonline.com

Sales enquiries contact: Lee Noyes on +44 (0)1244 629 315 or [email protected]

Editorial enquiries contact: Alasdair on+44 (0)1244 629 302 or [email protected]

Kromasil

Spherical silica for your HPLC.

It just goes on and on.

www.kromasil.com

HTSP-2, Bruges

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YEAR PLANNER 2011

NEW FOR2013

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Current Trends in Mass Spectrometry global supplementThe explosion of interest in mass spectrometry means chemists from a variety of backgrounds and specialties want to know more about thispowerful technique. Current Trends in Mass

Spectrometry offers practical, technical, and tutorial information about mass spectrometry and itsability to solve complex analytical problems in diverse areas such as drug discovery, anti-terrorism, and environmental applications.

UHPLC/HPLC supplementLCGC columnist and renowned UHPLC/HPLC expert Mike Swartz brings readers this update on all that is new and innovative in the field of UHPLC and HPLC technology. Published with the October issue.


Measuring Transgenic Barley Protein Expression with LC–MS

LC–MS Profiling of the Yeast Metabolome

Characterizing Crude Oils with Direct Insertion Probe–MS

Quantitative Imaging Mass Spectrometry

S U P P L E M E N T T O

LCGC North America | LCGC Europe | SpectroscopyJuly 2012

SUPPLEMENT TO

April 2011www.chromatographyonline.com

Recent Developments in

HPLC/ UHPLC

RECEN

T DEVELO

PMEN

TS IN HPLC/U

HPLC

A SUPPLEM

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April 2011

ADDITIONAL PRINT OPPORTUNITIES

Premium Products Bellybands, tip-ons, barn doors, cover tips, gate covers, bound inserts etc., are some of the special advertising formats LCGC has to offer that are ideally suited to raising your company’s brand profile around product launches and trade shows. Such products are aimed at presenting readers with both branding and interaction opportunities.

Targeted insertsAs a BPA audited title LCGC Europe can split its circulation by market sector, subscriber job function, geographical location, primary field of work, as well as chromatographic technique providing the opportunity for the advertiser to target a demographic of our recipients as required. LCGC is able to provide a quotation for distributing inserts that have already been created by the advertiser. In addition to this, we also have the option of printing targeted inserts in-house on behalf of the advertiser if necessary.

*LCGC Europe readership survey, June 2012

76%of readers suggest that LCGC Europe provides them with comprehensive and useful information when planning to purchase chromatography systems, supplies, or accessories*

86%of readers suggest that LCGC Europe delivers them the information that is useful to their lab work*

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booklet as a premium product that they can keep. Consult our editorial and design team to help deliver your message creatively, professionally and with maximum impact.

Single Sponsored Wall ChartsOur editorial team and world-renowned EAB scientists will work with you to create an unbiased technically focused wall chart that has real benefits to LCGC readers. This product has unlimited shelf life and is an ideal platform for the advertiser to dominate readers’ attention. Advertiser-led wall chart topics can be based on any chromatographic technique, could be product led and/or application orientated. LCGC’s editorial team will work closely with the advertiser to help create truly unique content.

LCGC Cover StickersPrinted on high-quality gloss card, these advertisements are placed directly on to the front of the magazine. Cover stickers present a cost-effective way for advertisers to have a prime position in order to promote brand messages and to display corporate logos. They can also be used as a way of directing readers to specific pages inside the publication.

88%of LCGC Europe subscribers are the key decision makers who recommend or influence purchasing decisions within their organisation*

*LCGC Europe readership survey, June 2012

ReprintsIf your company’s peer-reviewed article has been (showcased) featured in LCGC Europe or LCGC Asia Pacific magazine, you can further benefit from this by transforming it into an impressive and cost-effective marketing tool. A reprint is a reproduction of a published feature (and can be a valuable marketing tool) and many contributors feel that by investing in reprints, they are able to circulate technical product information at chromatography events, congresses as well as by giving them to existing customers. Re-produced on high quality gloss paper, a free PDF of the article is given with any reprint order so contributors are able to upload the article to their company website. List RentalData from all LCGC Group publications is available for advertisers to rent for the purposes of direct mail, and telephone/fax campaigns. With the BPA advantage you can trust the data is up-to-date and accurate. Circulation data is segmented by subscriber job function, geographical location, industry sector, as well as chromatographic technique, providing the opportunity for the advertiser to target our subscribers accordingly.

Single Sponsored Supplement/Custom PublishingCustom publishing allows the advertiser to publish content-rich information about its products to boost relationship development with relevant chromatographic markets and potential customers. Providing the perfect opportunity to explain a complex technology or process, custom publishing allows the advertiser to educate and share industry knowledge. LCGC readers will see a customised

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DIGITAL MAGAZINES

The Column Global digital magazine, The Column is now in its eighth successful year, and is delivered twice monthly into the inboxes of over 25,000* recipients. The digital magazine covers topical issues, application-based articles, market reports, troubleshooting tips and tricks, opinion pieces and exclusive interviews with some of the most knowledgeable and well-known industry figures. Digitally designed to engage and educate, the exclusive

*Publisher’s own data **LCGC Europe readership survey, June 2012

DIGITAL PRODUCT OVERVIEW 2013

7 March 2012 Volume 8 Issue 4

Cover Story

Detecting astaxanthinin shrimp by-products for active packaging

RegularsNewsMiniaturized GC technology, OPFRs in eggs, toxic mushrooms and disease detection are featured this week.

IncognitoUnfit for Purpose…Incognito asks how ‘fit for purpose’ are your system suitability tests?

Market Trends & AnalysisThe Separations Market in IndiaGlenn Cudiamat, Strategic Directions International Inc., Los Angeles, California, USA.

CHROMacademyUpdate on what’s new on the professional site for chromatographers.

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Astaxanthin from Shrimp By-products for Active Packaging SystemsAna Sanches-Silva, T. Ribeiro, T.G. Albuquerque, P. Paseiro, R. Sendón, A. Bernaldo de Quirós, J. López-Cervantes, D.I. Sánchez-Machado, H. Soto Valdez, I. Angulo, G.P. Aurrekoetxea and Helena Soares Costa.

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Training Courses and Events16

2 May 2012 Volume 8 Issue 8

Cover Story

Pollutants in poultryDetecting micropollutants using volatile

compound metabolic signatures

FeaturesControl of Antibiotics by Micellar Liquid Chromatography in Food SamplesMaria Rambla-Alegre, Samuel Carda-Broch and Josep Esteve-Romero

Curbing Food Contamination CrisesJanet Kelsey of The Column spoke to Joe Anacleto, Vice President of Applied Markets, AB Sciex and Sky Countryman, Manager, Applied Markets Research Team, Phenomenex, about the impact their companies’ joint collaboration project will have on the food safety testing market.

RegularsNewsCave fungus, DNA damage in plants, bacteria in seafood and cancer classification are featured this week.

Market Trends & AnalysisMarket Profile: Supercritical Fluid ChromatographyGlenn Cudiamat, Strategic Directions International Inc., Los Angeles, California, USA.

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Back-tracing Poultry Meat Chain Exposure to Rapidly Metabolized Pollutants using Volatile Compound Metabolic Signatures in Liver TissuesJérémy Ratel and Erwan Engel

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22 Training Courses and Events

18 July 2012 Volume 8 Issue 13

Cover Story

Silicone implants – The science of

future alternatives

FeaturesMethod Development for Fast Separation of Polycyclic Aromatic Hydrocarbons Using Micro-LC – The Importance of thce Dwell VolumeThorsten Teutenberg, Juri Leonhardt and Steffen Wiese, Institute of Energy and Environmental Technology (IUTA), Duisburg, Germany.

Understanding the Behaviour of Pharmaceutical PolymersGreg Saunders, Agilent Technologies, Church Stretton, Shropshire, United Kingdom.

RegularsNewsAn innovation centre opens, prehistoric dairy farming, MHA analysis and a review of Merck Millipore’s Live Lab tour are featured this week.

IncognitoBack To BasicsIncognito educates on estimating pH!

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Alternatives to Silicone Breast ImplantsThe Column spoke to Judit E. Puskas, professor of chemical and biomolecular engineering, polymer science and chemistry at The University of Akron, Akron, Ohio, USA, about the science of studying breast implants.

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8 June 2012 Volume 8 Issue 10

Cover Story

Defining method goals— A practical application

of QbD principlesNews Veterinary drugs in baby food, modified cocaine, quality control of malaria treatments and cancer profiling are featured this week.

Market Trends & AnalysisMarket Profile: Laboratory Information Management SystemsGlenn Cudiamat, Strategic Directions International Inc., Los Angeles, California, USA.

Tips & Tricks: GPC/SECResult Uncertainty — How Reliable are Results?Daniela Held and Peter Kilz, PSS Polymer Standards Service GmbH, Mainz, Germany.

Meeting Preview4th International Conference on Polyolefin Characterization21–24 October 2012, The Woodlands, Houston, Texas, USA.

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Practical Application of Quality by Design Principles to The Development of an HPLC Assay Method for an API and ImpuritiesKate E. Monks, Imre Molnár, Hans-Jürgen Rieger and François Vogel

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Features

Regulars


Original content and fresh material supplied by external sources make this the most comprehensive and essential resource for professionalsin the chromatography industry.Benefits: ❚ 102,406* page impressions a month. ❚ Reach a demanding and targeted audience. ❚ Positioning your message in a targeted location of your choice.

❚ Integrated

content makes it a great information resource helping readers to achieve better day-to-day working practices.Benefits: ❚ Reaches a total distribution of 25,000* twice a month (not including pass on rate)

❚ 99% of The Column’s subscribers rate it as good, very good and an excellent source of information on separation science.*

❚ 92% of The Column’s subscribers find the advertising useful, very useful or essential.*

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Featured Application Notes To download your application note the viewer completes a short response form including contact details and demographics. 3, 6 or 12 month hosting options are all available. Benefits: ❚ Our audience is always looking for technical information about techniques and applications.

❚ Instant lead generation via email notification. ❚ Access to real-time data containing all leads. ❚ Access via a password-protected website.

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Single sponsored application notes E-alert: This unique product provides companies with the opportunity to showcase a selection of application notes in one dedicated e-alert. The e-alerts can be sent to the whole LCGC online audience or a targeted selection.

Single sponsored webcast E-alert: A similar format to the application note e-alert, the webcast e-alert is a dedicated list of webcasts that recipients can view on demand.

E-Blasts: The option to target specific segments of LCGC’s BPA-audited subscriber base is possible with a targeted e-blast. LCGC works closely with advertisers to ensure campaign materials are approved beforehand. Test emails are undertaken to ensure advertisers are happy with the way in which their marketing message appears to our subscribers before the final e-blast is mailed. E-blast campaigns have the benefit of proving a cost-effective means for companies to promote new products, or their presence at an event, relatively quickly. Subject to the approval of materials, e-blasts can usually be mailed within a 48-hour period. As with standard list rental, LCGC’s database can be segmented by demographic, job function, industry sector as well as chromatographic technique.

Webcasts: LCGC Europe’s editorially driven web seminar programme offers participating sponsors a compelling promotional outlet and provides an educational forum for subscribers and viewers to learn about new technologies, industry issues and services. Web seminars can be an audio/video and be broadcast live and/or on demand. Visit www.chromatographyonline.com to view previously produced archived web seminars.


**Publisher’s own data

ELECTRONIC NEWSLETTERSThe LCGC e-newsletters cover all of the hottest chromatography topics, techniques and applications. Topics include HPLC, GC, sample preparation, LC–MS and GC–MS as well as chiral, SPE, TLC, ion chromatography and more. Advertising opportunities include banners, skyscrapers, text ad positions and a full sponsorship package. The e-newsletters include:

LCGC Europe weekly E-newsletter (The E-alerts) ❚ Reach your target audience on a weekly basis with banners, skyscrapers and text ad positions.

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❚ 12 opportunities a year to market your business. ❚ Timely platform for exposure pre- and post trade shows and key industry events.

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Benefits: ❚ A powerful, new way of communicating with customers and prospects.

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SURVEYSLCGC sponsored web-based surveys are a good way to better understand your clients’ business issues. These survey projects include a written report of findings, and can provide individual data on each survey respondent’s habits and preferences.Gain Market Insights - Poll customers and prospects to better understand their needs and preferences for your products and services. You can measure market share, customer satisfaction, and brand awareness for your company and your competitors.Advanstar Advantage - Advanstar’s team of professionals works with your company to produce actionable intelligence through these custom surveys. Whether your company is in need of a quick measure of industry perceptions, or a detailed analysis of products and competitive positions, Advanstar custom surveys can provide the answers you need.

MICROSITESMicrosites are a powerful way to create a targeted destination for niche content related to your product lines and areas of expertise. They boost your brand perception as a thought leader and generate leads to drive new customers. You will benefit from close association with our trusted magazine brands. The user experience is richer, inviting and more practical than a more general information site. Content can be presented in a variety of formats including multimedia channel.

Benefits: ❚ A powerful, new way of communicating with customers and prospects.

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CAST™ – New for 2013Custom Audience Segmentation Tool- Right Target. Right Media. Right Now.Meet CAST™ the all new, highly targeted, data driven, Custom Audience Segmentation Tool from Advanstar’s PharmaceuticalScience Group. CAST™ contains the most comprehensive database in the industry with unduplicated decision makers from global companies involved in the pharmaceutical and scientific industries served by our leading publications and conference brands.

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* LCGC Europe e-media survey, July 2012 **Publisher’s own data – CAST database 2012


Function Business

TARGET

Title

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LCGC’S CHROMacademyLCGC’s e-Learning Platform - CHROMacademy is a membership service that offers separation scientists online access to continuing professional development training and tools, LCGC technical articles, industry news, interaction with peers and chromatography experts.

www.CHROMacademy.com

There are over 3000 multi-media e-learning topics on HPLC, GC, MS and Sample Preparation techniques to improve practical knowledge for the absolute novice to the expert who needs a refresher in a particular topic and 1000’s of LCGC articles and application notes, featuring: ❚ Self paced modules with assessments ❚ Laboratory tools and application notes ❚ LCGC magazine articles ❚ Web seminars, newsfeeds and more

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ADVERTISING OPPORTUNITIESExclusive Channel Sponsorship LC/HPLC, GC, Mass Spec and Sample Prep channels.

CHROMacademy “Essential Guide” Monthly Webcast Series Sponsorship Expert panel with audio-with-slide webcasts hosted by CA staff and Industry experts – conducted live monthly for all comers and archived on-demand for CA membersPromoted via email in the Essential Guide tutorial e-newsletter, posted on LCGC website/e-newsletters; featured in Chrommunity for 1 month.

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EDITORIAL CALENDAR – LCGC EUROPE 2013 JANUARY – DECEMBER

ELECTRONIC SPONSORSHIP OPPORTUNITIES

• (SCM-6) 2013 • MSB 2013• Pittcon 2013

• Eurolab • Forum LABO & BIOTECH 2013

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2 Jan 2013 21 Jan 2013 26 Feb 2013 25 Mar 2013 22 Apr 2013 20 May 2013 24 Jun 2013 17 Jul 2013 20 Aug 2013 23 Sep 2013 21 Oct 2013 18 Nov 2013

AD MATERIAL DEADLINE*

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

ISSUE FOCUS

• The Applications Notebook• Readex Survey • Current Trends in Mass Spectrometry

• Advances in Pharmaceutical Analysis• Current Trends in Mass Spectrometry

• HPLC 2013 Show Guide

• The Applications Notebook• Readex Survey• Current Trends in Mass Spectrometry

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• Column Technology• Sample Preparation

• LC/LC–MS• Chiral Chemistry

• Polymer Analysis• Ion Chromatography

• LC Troubleshooting• Column Watch/ Sample Preparation • Perspectives• GC Connections• The Essentials

• LC Troubleshooting• Column Watch/ Sample Preparation Perspectives• Questions of Quality• History of Chromatography• The Essentials

• LC Troubleshooting• GC Connections• MS – The Practical Art• The Essentials

• LC Troubleshooting• CE Currents• The Essentials• History of Chromatography• HPLC/UHPLC Perspectives

• LC Troubleshooting• Coupling Matters• GC Connections• MS – The Practical Art• The Essentials

• LC Troubleshooting• MS – The Practical Art• Questions of Quality• The Essentials

• LC Troubleshooting• GC Connections• Questions of Quality• The Essentials• HPLC/UHPLC Perspectives

• LC Troubleshooting• Coupling Matters• Column Watch/ Sample Preparation Perspectives• History of Chromatography• The Essentials

• LC Troubleshooting• Column Watch/ Sample Preparation Perspectives• History of Chromatography• The Essentials• HPLC/UHPLC Perspectives

• LC Troubleshooting• GC Connections• MS – The Practical Art• History Of Chromatography• The Essentials

• LC Troubleshooting• GC Connections• Column Watch/ Sample Preparation Perspectives• The Essentials• HPLC/UHPLC Perspectives

• LC Troubleshooting• Column Watch/ Sample Preparation Perspectives• CE Currents• Coupling Matters• The Essentials

• Educational webinars


• Pittcon 2013 Show daily• Educational webinars


• HPLC Show daily• Educational webinars








Editorial content can change at the discretion of the Editor. * Material deadlines may be subject to change. Receipt of an article or abstract does not guarantee inclusion in a particular issue of the magazine or online.version 1

version 1

Editorial content can change at the discretion of the Editor. * Material deadlines may be subject to change. Receipt of an article or abstract does not guarantee inclusion in a particular issue of the magazine or online.

EDITORIAL CALENDAR – THE COLUMN 2013 JANUARY – DECEMBER

• Pharmaceutical analysis • Column technology • Sample preparation • Proteomics

• Food analysis • Miniaturization • Ion chromatography • GC/GC–MS • Automation • Drug discovery • Method development

• UHPLC • Field-flow fractionation • Environmental analysis • SFC

• LC/LC–MS • HILIC • Column technology • Polymer analysis • Forensic analysis • Multidimensional chromatography

• Instrumental innovations

JUL (issue 12) JUL (issue 13) AUG (issue 14) AUG (issue 15) SEP (issue 16) SEP (issue 17) OCT (issue 18) OCT (issue 19) NOV (issue 20) NOV (issue 21) DEC (issue 22)

JAN (issue 1) FEB (issue 2) FEB (issue 3) MAR (issue 4) MAR (issue 5) APR (issue 6) APR (issue 7) MAY (issue 8) MAY (issue 9) JUN (issue 10) JUN (issue 11)

• News• Incognito

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Courses• Products: HPLC


• Market Trends and Analysis• Tips and Tricks: GPC/SEC

• Q&A• Events and Training Courses


• Market Trends and Analysis• Q&A

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• Events and Training Courses• Products: Chromatography software




FEATURES

REGULARS

REGULARS

FEATURES

23 Dec 2011 18 Jan 2013 8 Feb 2013 22 Feb 2013 7 Mar 2013 21 Mar 2013 3 Apr 2013 18 Apr 2013 2 May 2013 23 May 2013 8 Jun 2013

21 Jun 2013 5 Jul 2013 19 Jul 2013 8 Aug 2013 22 Aug 2013 6 Sep 2013 20 Sep 2013 10 Oct 2013 24 Oct 2013 7 Nov 2013 20 Nov 2013








• Events and Training Courses• Products: LC–MS



• Events and Training Courses• Products: SFC






• Events and Training Courses• Products: Gas chromatography


• Market Trends and Analysis

• Tips & Tricks: GPC/SEC• Q&A

• Events and Training Course

8 Feb 2013 10 May 2013 9 Aug 2013 11 Oct 2013


LCGC ASIA PACIFIC 2013 MAR JUN SEPT NOV

• Eurolab 2013 • HPLC 2013 • ILMAC 2013 • Biotechnica 2013

BONUS DISTRIBUTION

• Application Notes • Application Notes • Application Notes • Application Notes

SPECIAL SUPPLEMENTS / FEATURES

• LC Troubleshooting • GC Connections • Column Watch • LC Troubleshooting • GC Connections • Sample Prep Perspectives • LC Troubleshooting • GC Connections • Column Watch • LC Troubleshooting • GC Connections • Sample Prep Perspectives

COLUMNS

• Food Analysis • LC–MS • Pharmaceutical Analysis • LC–MS • GC–MS • Environmental Analysis • Pharmaceutical Analysis • Lc/LC–MS

ISSUE FOCUS

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ADVERTISING PRICING 2013

1x 3x 6x 12x 18x 24x 36x 48xFull Page 8,643 8,543 8,443 8,343 8,243 8,143 8,043 7,943 2/3 Page 7,830 7,730 7,630 7,530 7,430 7,330 7,230 7,130 1/2 Page 6,961 6,861 6,761 6,661 6,561 6,461 6,361 6,261 1/2 Page Island 6,872 6,822 6,772 6,722 6,672 6,622 6,572 6,522 1/3 Page 5,372 5,322 5,272 5,222 5,172 5,122 5,072 5,022 1/4 Page 4,744 4,694 4,644 4,594 4,544 4,494 4,444 4,394

1x4 Column 4,685 2 Column 3,123 1 Column 2,498 Skyscraper 2,053 Banner 1,784

Full Sponsorship 4,297 Sponsorship Banner 2,466Product Profile 1,632

Text Adverts 1x Featured Application Note 2,310Application Note 1,733

Banner Adverts Road Block 5,500 Leaderboard 2,310Skyscraper 2,310Header 1,733

Text Adverts 1xProduct Profile 1,632 Application Note 1,632Recruitment Spotlight 1,632Corporate Profile 1,632Events 1,632

Banner AdvertsRoad Block 6,600Skyscraper 2,924 Leaderboard 2,665Header 2,664Footer 1,812

LCGC EUROPE PRINT RATES

Bellyband 6,985 Flash Animation 1,100

Video 1,100 HTML Sponsorship 2,750

Outside Back Cover 2,200 Inside Front Cover 1,250

Inside Back Cover 1,000 Preferred Page Position 900

External Tip On 12,522 Inserts - full circulation 11,691 Internal Tip On 10,560 Inserts < 5000 (up to 20g, cost per ‘000) 859 Inserts > 5000 (up to 20g, cost per ‘000) 510

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LCGC ASIA PRINT RATES LCGC ASIA DIGITAL RATESDISPLAY POSITIONS (4 COLOUR) ($)

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Text Adverts Product Profile 1,075Application Note 1,075Recruitment Spotlight 1,075Corporate Profile 1,075Events 1,075

Banner Adverts Road Block 4,950Skyscraper 1,900 Leaderboard 1,750Header 1,750Footer 1,200Outside Back Cover 1,400

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Rates correct at time of going to press.

NON-BLEED BLEED TRIM SIZE

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2/3 page 114 x 241 133 x 273 130 x 267

1/2 Island 114 x 178 133 x 197 130 x 194

1/2 page vertical 86 x 241 105 x 273 102 x 267

1/2 page horizontal 171 x 117 203 x 137 197 x 133

1/3 page vertical 54 x 241 73 x 273 70 x 267

1/3 square 114 x 117 133 x 137 130 x 133

1/4 vertical 86 x 117 105 x 137 102 x 133

PRINTED AD Specs(for all print products)

Keep live matter 10 mm from all sides

LCGC EUROPE APPLICATION NOTE E-ALERT Specs

SIZE (mm)

4 column (DPS) 375x 240

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E-NEWSLETTER SpecsPlease supply at 72dpi

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SIZE (pixels)

Head/Foot Banner 468 x 60

Skyscraper 120 x 600

Leaderboard 728 x 90

SIZE (mm)

Vertical spots 86 x 241

Horizontal spots 171 x 117

LCGC EUROPE ISSUE ALERT SpecsPlease supply at 72dpi SIZE (pixels)

Header Banner Ad 468x60

Text ad 65 words, 1 x URL

• Application Note in PDF format (max 1.5 MB)

• Your Company Name

• Application Note Title: 3-6 words

• Abstract: 2 – 3 short sentences that describe/

summaries the application note

• Author(s): names only, not company affiliations

• Email Address where leads should be sent

• Application Notes Categories (please choose up to 3):

HPLC, GC, Hyphenated, Sample Prep, Chiral, GPC and Misc.

DIGITAL PUBLICATION SpecsPlease supply at 300dpi

Full page

1/2 page vertical

1/3 square

2/3 page

1/2 page horizontal

1/4 vertical

1/2 island

1/3 page vertical

1/4 vertical

ADDITIONAL DIGITAL PRODUCTS Specs

SKY SCRAPER AD(160X600 AD SIZE)• Max File Size: 30kb

Formats Accepted: Gif, Animated Gif* or Jpg

No Flash/Rich Media accepted for eNews or Alerts

• 1 Live Click Url

*When designing an Animated GIF for an enewsletter please be sure the first frame is not too ambiguous. Outlook 2007 will

serve an Animated GIF, it just doesn’t support it’s animation, so only the first frame will appear.

LEADER BOARD AD (728X90 AD SIZE)• Max File Size: 30kb

• Formats Accepted: Gif, Animated Gif* or Jpg

No Flash/Rich Media accepted for eNews or Alerts

• 1 Live Click Ur

Mike Tessalone

Group Publisher

+1 732-3463016

[email protected]

Lindsay Jones

Sales Executive

+44 (0) 1244 629 316

[email protected]

Alasdair Matheson

Editor-in-Chief

+44 (0) 1244 629 302

[email protected]

Kate Mosford

Managing Editor

+44 (0) 1244 629 307

[email protected]

Claire Rice

Sales Operations Manager

+44 (0) 1244 629 306

[email protected]

Sarah Darcy

Sales Operations Assistant

+44 (0) 1244 629 326

[email protected]

Ela Yearsley

Marketing Manager

+44 (0) 1244 629 325

[email protected]

Advanstar Communications (UK) LtdBridgegate Pavilion, Chester Business Park,Wrexham Road, Chester, CH4 9QH, UKTel: +44 (0)1244 629300 Fax: +44 (0)1244 659 321

Advanstar Communications Ltd485 Route 1 South, Building F, 1st Floor,Iselin, NJ 08830, USATel: +1 732 596 0276 Fax: +1 732 647 1235

Documents

2013 - alfresco.ubm-us.netalfresco.ubm-us.net/alfresco_images/pharma/2014/08/21/ce62bea4... · European audience of 26,000* pan-European BPA ... **LCGC Europe readership survey,