©2013 Ady Voltedge Part 2: How to Put Together A Winning Business Recruitment Proposal October 9, 2013

©2013 Ady Voltedge

Part 2: How to Put Together

A Winning Business Recruitment Proposal

October 9, 2013

©2013 Ady VoltedgeWyoming Economic Development Association - January 2013

2

Cover Page

• Branded• Key assets


3

Cover Page

• Branded• Key assets

©2013 Ady VoltedgeWyoming Economic Development Association - October 2013

4

Cover Letter

• Addresses points• Short and sweet• Provides specifics


5

Organization

• Easy to understand

• Logical


6

Positioning

• Complete• Compelling• Tells a story


7

Branding

• Map• Key assets• Visually

interesting


8

Permitting Process

• Clear and concise

©2013 Ady VoltedgeWyoming Economic Development Association – October 2013

9

Wage Data

• Matched RFI


10

Maps

• Branded• Clear


11

Map

• Branded• Detailed• Clear


12

Maps

• Three levelsof maps

• Key references


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Creativity

• Testimonialsin coverletter


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Key Themes & Recommendations

• Incomplete responses are the easiest way for your community to be eliminated

• A well-organized response can help you stand out

• Fill out Sites & Buildings information completely also


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How to Get Organized

• Have a template in place before the RFI comes in

• Use an appendix instead of attachments• Have consistent branding• Use multiple, simplified maps• Make maps very clear• Nail your region’s competitive positioning


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Wyoming’s Competitive Positioning


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Handout


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The Wyoming RFI Process


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Wyoming RFI Process

• Single point of contact is a plus• Branded cover pages• Consistent community information• Timeliness and order


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Recommendation for RFI Process

• Be more selective in what RFI’s are submitted to the site selector

• Contact the site selector to try to ascertain additional information

• Summarize project stats and status• Consider larger regions for community profiles• Encourage all qualifying LEDOs to submit


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RFI Scoring ResultsWY RFI Grading Scale

Rank

Completeness

Clarity

Organization

StrategicPositioning

Value AddedInformation

Creativity

Overall

1 4.5 4 4.5 4 4.5 4 4.35

2 4.5 4.5 5 3 3 5 4.3

3 4 4.5 4 4 4 5 4.15

4 4.5 4 2.5 4 3 2.5 3.85

4 4 3.5 3.5 4 4 3.5 3.85

6 4.5 3 4 2 4 2.5 3.8

6 4 3 4 3 4 4 3.8

8 4 3 3 3 3 3 3.5

9 4 3 3.5 2.5 2.5 3 3.45

10 4 3 2.5 2.5 3.5 2.5 3.4

50% 10% 10% 10% 10% 10%


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Questions?

Janet L. AdyAdy Voltedge [email protected]

mailto:[email protected]

Documents

©2013 Ady Voltedge Part 2: How to Put Together A Winning Business Recruitment Proposal October 9, 2013