2013 ADVERTISING /

MARKETING SUMMARY

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CONTENTS

1. DAMAGE PREVENTION AWARENESS SEMINARS Page 3

2. DAMAGE PREVENTION DISPLAY BOOTH Page 4

3. UPA EMERGENCY RESPONDER MEETINGS Page 5

4. MEDIA ADVERTISING a. “811” Statewide Banner Campaign Page 5 b. Blue Stakes Ticket Explanation Guide Page 6 c. Miscellaneous Advertisement Page 6 d. 2013 Newsletter Page 7 e. Spring Mobile Ballpark In-the-Park Advertisement & Page 7

“811” Night at the Ballpark

5. PRESENTATIONS Page 8

6. PROMOTIONAL HANDOUTS a. Excavators’ Guide Page 9 b. Color Code Information Card Page 9 c. Color Code Stickers Page 10 d. 5 Steps to Safer Digging Video Page 10 e. Key Chains Page 11 f. Magnets Page 11 g. Trade Show Bags Page 11 h. Common Ground Alliance Best Practices Manual Page 12

7. 2013 ADVERTISING/MARKETING COST = $78,699

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1. DAMAGE PREVENTION AWARENESS SEMINARS • Blue Stakes Notification Center conducted 15 Damage Prevention

Awareness Seminars during 2013 at a cost of $25,000. A total of 5,821 invitations were distributed to excavators and facility operators with 1,975 attending; 44% identified as first time attendees. There were a total of 700 companies represented at the Seminars. Training was provided with presentations on:

• 7 Deadly Sins Video – Digging Dangers 23 • Safety In Excavation – Trench Shoring Services

o Competent Person Training o Trench Safety – OSHA Requirements o Trench Shoring – OSHA Requirements o Personal Protective Equipment

• Utah Pipeline Association – Pipeline Awareness o Project Pipeline Video o Excavation Around Pipelines o Pipeline Awareness

• Blue Stakes – Damage Prevention Education o “5 Steps to Safer Digging” National Campaign o Utah Code Title 54, Chapter 8a, Damage to Underground Utility

Facilities Act o Legal Responsibilities for Operators & Excavators o Excavators’ Guide o Uniform Color Code & Marking Guidelines o Common Ground Alliance

Best Practices Damage Information Reporting Tool (D.I.R.T.) 811

Excavators attending received two core credit hours & Electricians/Plumbers received two profession credit hours towards their DOPL continuing education requirement.

• January 15-16, 2013 – Blue Stakes DPA Seminars (breakfast / Lindon – 306) • January 17, 2013 – Blue Stakes DPA Seminar (breakfast / Logan – 166) • January 22-23, 2013 – Blue Stakes DPA Seminars (breakfast / Kaysville – 354) • January 24, 2013 – Blue Stakes DPA Seminar (breakfast / Park City – 75) • January 29, 2013 – Blue Stakes DPA Seminar (breakfast / Vernal – 132) • January 30, 2013 – Blue Stakes DPA Seminar (breakfast / Price – 126) • February 5, 2013 – Blue Stakes DPA Seminar (breakfast / Beaver – 48) • February 6, 2013 – Blue Stakes DPA Seminar (breakfast / Cedar City – 91) • February 7, 2013 – Blue Stakes DPA Seminar (breakfast / St. George – 134) • February 12, 2013 – Blue Stakes DPA Seminar (breakfast / Blanding – 80) • February 14, 2013 – Blue Stakes DPA Seminar (breakfast / Moab – 52)

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• February 19-20, 2013 – Blue Stakes DPA Seminars (breakfast / Sandy – 411)

2. DAMAGE PREVENTION DISPLAY BOOTH

• Blue Stakes Notification Center provided a display booth at 13 industry related conferences during 2013. The booth emphasized damage prevention of underground utilities consisting of numerous examples of damages and promotional handouts encouraging the need to “Call 811 Before You Dig” and the national “5 Steps to Safer Digging” campaign. The booth also promoted the national “811” three digit phone number and the Common Ground Alliance (CGA) Best Practices. • January 29, 2013 UGIC Maps on the Hill Day / State Capital • February 26-March 1, 2013 – Rural Water Association of Utah Conference / St. George • March 18-20, 2013 – Utah Water Users Conference / St. George • April 23-26, 2013 – Utah League of Cities & Towns (ULCT) Road School / St. George • April 30-May 3, 2013 – Water Environment Assoc. of Utah Conference / St. George • May 8, 2013 – Rose Park Community Days Festival / Rose Park • August 21, 2013 – Woods Cross Pipeline Safety Open House / Woods Cross • August 28, 2013 – Rural Water Assoc. of Utah (RWAU) Fall Conference / Layton • September 17-20, 2013 – APWA Southern Conference / St. George • September 24, 2013 – UPS Safety Fair / SLC • September 25, 2013 – Woods Cross Pipeline Safety Open House / Woods Cross • October 11, 2013 – Uintah Basin Safety Symposium / Vernal • November 7-8, 2013 – Utah Association of Special Service Districts (UASD) / Provo

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3. UPA EMERGENCY RESPONDER MEETINGS • Blue Stakes Notification Center participated in 12 Emergency Responders &

Public Officials Meetings during 2013 in conjunction with the Utah Pipeline Association (UPA). There were a total of 1,147 Emergency Responders & Public Officials represented at the Meetings. Training was provided with presentation on “Call 811 Before You Dig” and the national “5 Steps to Safer Digging Safely” campaign.

• January 15, 2013 – UPA Emergency Responders Meeting (lunch / Lindon – 99) • January 17, 2013 – UPA Emergency Responders Meeting (lunch / Logan – 111) • January 22, 2013 – UPA Emergency Responders Meeting (lunch / Kaysville – 199) • January 23, 2013 – UPA Emergency Responders Meeting (dinner / Park City – 53) • January 29, 2013 – UPA Emergency Responders Meeting (lunch / Vernal – 154) • January 20, 2013 – UPA Emergency Responders Meeting (dinner / Price – 43) • February 5, 2013 – UPA Emergency Responders Meeting (dinner / Beaver – 42) • February 6, 2013 – UPA Emergency Responders Meeting (dinner / Cedar City – 62) • February 7, 2013 – UPA Emergency Responders Meeting (dinner / St. George – 44) • February 12, 2013 – UPA Emergency Responders Meeting (dinner / Blanding – 109) • February 13, 2013 – UPA Emergency Responders Meeting (dinner / Moab – 85) • February 19, 2013 – UPA Emergency Responders Meeting (lunch / Sandy – 146)

4. MEDIA ADVERTISING • “811” Statewide Banner Campaign – $8,572

Blue Stakes provides 4’X8’ and 2’X4’ “811” vinyl banners to interested parties (Association Members & Excavators) to post within their local communities promoting the “811” Call Before You Dig Message during Safe Digging Month (April) and for 8/11 Day in August each year.

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• Blue Stakes Ticket Explanation Guide – $2,555 An updated Ticket Explanation Guide was developed for Excavators and Operators to use as a reference tool providing easy-to-understand explanations for the various fields found on a Locate Request.

• Miscellaneous Advertisement – $5,575

Blue Stakes purchased advertising space for the following items during 2013: • Underground Focus Magazine (monthly publication ad) • Digging Dangers 23, “7 Deadly Sins” Video (video sponsorship ad) • Hooper City Tomato Days Celebration (banner ad) • Corner Canyon High School (calendar ad) • Metro Map of St. George, Utah (map ad) • Herriman High School (banner ad)

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• Newsletter – $2,931 (December 2013 Newsletter Printing & Email Campaign)

• Spring Mobile In-the-Park Advertisement & “811” Night at the Ballpark –

$21,000 Blue Stakes purchased advertising space on the right field wall at Spring Mobile Ball Park below the scoreboard promoting “Know What’s Below, Call 811 Before You Dig” for the entire 2013 baseball season. Blue Stakes also sponsored an “811” Night at Spring Mobile Ballpark on Friday, August 2, 2013.

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5. PRESENTATIONS • Blue Stakes Notification Center conducted 32 “Call 811 Before You Dig”

training meetings for 1,074 excavators and facility operators during 2013. Training emphasized the national “811 - Call Before You Dig” phone number, national “5 Steps to Safer Digging” campaign, legal responsibilities of Excavators and Operators, 2011 amendments to Utah Code Title 54, Chapter 8a, Damage to Underground Utility Facilities, and promoted the Common Ground Alliance Best Practices and D.I.R.T. initiatives.

• March 5, 2013 – Logan City Safety Meetings (2) / Logan (52) • March 5, 2013 – UVU Construction Management Class / Orem (24) • March 20, 2013 – Rural Water Association of Utah Training Class / Price (27) • April 1, 2013 – B. Jackson Construction Safety Meeting / West Jordan (13) • April 2, 2013 – EP Energy Safety Meeting / Altamont (32) • April 4, 2013 – Brigham City Safety Meeting / Brigham City (41) • April 8, 2013 – B. Jackson Construction Safety Meeting / West Jordan (13) • May 6, 2013 – RJTaylor – Wyatt Safety Meeting / Roosevelt (93) • May 8, 2013 – Governor’s Safety Day / Layton (24) • May 14, 2013 – South Jordan Public Works Safety Meeting / South Jordan (85) • May 16, 2013 – AWWA Water System Operator Training / Midway (34) • May 23, 2013 – North Salt Lake City Safety Meeting / NSL (15) • May 28, 2013 – Rocky Mountain Power Safety Meeting / SLC (63) • May 31, 2013 – Magleby Construction Safety Meeting / Lindon (82) • June 4, 2013 – UVU Construction Management Class / Orem (13) • July 30, 2013 – Phillips 66 Emergency Responder Meeting / Layton (22) • August 1, 2013 – Phillips 66 Emergency Responder Meeting / Morgan (27) • August 28, 2013 – Rural Water Association Fall Conference / Layton (18) • September 9, 2013 – Utah Pipeline Safety Seminar (75) • September 12, 2013 – Union Pacific Railroad Meeting / Draper (20) • September 16, 2013 – UVU Construction Management Class / Orem (23) • September 26, 2013 – Blue Stakes Annual Meeting of Members (63) • September 26, 2013 – AWWA Water System Operator Training / Orem (25) • October 11, 2013 – Uintah Basin Safety Symposium / Vernal (34) • October 23, 2013 – ABC Contractor CE Class / Lindon (13) • November 12, 2013 – ABC Contractor CE Class / Ogden (9) • November 12, 2013 – WEAU Meeting / West Valley City (12) • November 14, 2013 – ABC Contractor CE Class / Lindon (8) • November 20, 2013 – Provo City Safety Meeting / Provo (43) • November 22, 2013 – Clyde Companies Safety Meeting / Orem (11) • December 17, 2013 – Pine Valley Electric Company / Bluffdale (5) • December 19, 2013 – Clyde Companies Safety Meeting / Orem (28)

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6. PROMOTIONAL HANDOUTS

• EXCAVATORS’ GUIDE (5,000 copies) - $5,826

• COLOR CODE INFORMATION CARDS

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• COLOR CODE STICKERS

• 5 STEPS TO SAFER DIGGING VIDEO

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• KEY CHAINS

• MAGNETS

• TRADE SHOW BAGS (10,000 bags) – $7,240

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• COMMON GROUND ALLIANCE BEST PRACTICES MANUAL

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