2013 Ad Sales Deck Guidelines - Music Choicecorporate.musicchoice.com/files/9613/7520/0331/Media_Kit_2013.pdf · High audience concentration of key demographics – better than or

MEDIA KIT

MUSIC CHOICE VIDEO ON DEMAND

Sample VOD Navigation

Spot airs in

pre-roll position

Content begins after

spot plays

Viewer selects content

by artist

Viewer selects a genre

or category

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • musicchoice.com/advertising

3 4

1 2

Why MC?

Why advertise with MC?

• Nielsen-rated network

• Truly engaged audience

• Less clutter – one pre-roll ad per content piece

• Targeting ability – both to demo and contextually

• Fully distributed in all VOD households (52MM)

Source: Music Choice, Dec 2012.


Nielsen Integration

Music Choice is now rated by

• First ad-supported Video On Demand network integrated into

Nielsen NPOWER

• Anyone with a Nielsen subscription can pull MC VOD viewing

data (in Non-Linear Category) alongside traditional TV networks

• Data includes average audience, demographic composition,

competitive network rank and Market Breaks

• Integration into Mediaocean by the end of 2013 (projected)

Note: MC’s music genres are listed as Programs. FX VOD is also being integrated into Nielsen NPOWER.


P12-34 A18-34

1 MTV 854 1 Comedy Central 520

2 MTV2 802 2 MTV 518

3 Music Choice 763 3 Adult Swim 499

4 Adult Swim 755 4 MTV2 497

5 Comedy Central 670 5 VH1 486

6 VH1 621 6 Music Choice 421

7 ABC Family 616 7 E! 409

8 Teen Nick 614 8 ABC Family 399

9 Fuse 603 9 Fuse 385

10 Nick at Nite 561 10 BET 383

Nielsen Network Rankers

High audience concentration of key demographics –

better than or comparable to most youth-oriented networks

Source: Nielsen, Trend Analysis Time Period Report, June 2013, L+7. Rankings based on Viewers Per Viewing

Household. Excludes Spanish-language and sports networks.


URBAN

Hip-Hop & R&B

Rap

R&B Soul

POP

Hit List

Teen Pop

Kids Only

ROCK

Rock

Alternative

LATINO

Pop Latino

Música Urbana

COUNTRY

Today’s

Country

VOD Programs

MC offers a variety of genres, so we can target your

VOD advertising to better reach your core demo

Note: In Nielsen NPOWER, MC’s music genres are listed as Programs.


( ) X ( ) X ( ) =

Demo Guarantee Methodology

Set-top box

orders

P2+ VPVH P12-34

Composition

Guaranteed P12-34

Impressions

Source: Nielsen, Nov 2012. Please note: Demo delivery is self-reported by MC and is intended to be self-directional.

MSA reporting is unavailable at this time.

1,000,000 1,484 51% 756,840


HIP-HOP SERIES: Chronicles & Top 5

The biggest names in hip-hop take fans through their journey to the

top in MC’s Chronicles.

Featured acts talk about the music scene where they grew up, who

laid the blueprint for them, and what they had to do to get noticed

in a crowded music scene.

In Chronicles Top 5, artists share key music videos that have

inspired them along the way.

Sample artists: 50 Cent, Drake, Big Sean, 2 Chainz, Meek Mill,

Kendrick Lamar, J. Cole

Featured artists are tentative and subject to change.


POP/COUNTDOWN SERIES: 1st Rank

MC counts down the 10 hottest videos of the week in 1st Rank.

Segments include:

• Ones 2 Watch, looking at new music & more

• Viewers Choice, giving fans a voice

• The Treatment, going behind-the-scenes

• Back Tracks, celebrating music video history

Special episodes present the top 5 videos

within a theme, such as Best Comebacks.

Sample artists: Rihanna, fun., Justin Bieber, Ke$ha, Maroon 5,

Bruno Mars, Lady GaGa



NEW ARTIST SERIES: Primed

Who knows more about new artists than we do? Just the rising

stars themselves!

Get to know the next big thing on Primed, MC’s flagship emerging

artist platform, where artists introduce themselves to viewers.

Also under the emerging artist umbrella is Primed Preview, where

fans get a sneak peak at the most anticipated new acts of the year.

Sample artists: The Weeknd, Hunter Hayes, A$Ap Rocky, Future,

The Lumineers, 3BallMTY, Macklemore



Special Programming

MC Specials offer a different take on the world’s biggest artists,

supporting our key quarterly tentpoles. Shows include:

A-LIST EXCLUSIVES

The F Word focuses on the total picture of being famous — from the

highs and lows to everything in between.

LIVE PERFORMANCES

Amp Your Campus brings MC to college students with mini-

concerts from some of today’s most notable up-and-coming acts.

INTERVIEWS

Staying on top of the charts isn’t easy, yet some artists crank out hit

after hit. So what drives them? Decoded uncovers the secrets of

their success.

Programming is tentative and subject to change.


Advertising Opportunities

Customized programs tailored to your campaign goals

• Pre-roll/mid-roll spots

• Custom animated overlays

• Show sponsorship

• Brand/product integration

• Custom playlists/episodes

• Artist/partner activation

• Hosted third-party content

• Second-screen activation

• Sweepstakes

• Events

LEFT: “Selena Gomez on The Cut, brought to you by Kmart

RIGHT: Heroes of Rock”, presented by Marvel’s The Avengers



JANUARY

New in 2013

Idol All-Stars

FEBRUARY

Black History Month

Grammy Nominees

MARCH

St. Patrick’s Day

Spring Break

APRIL

We Love Hip-Hop

Latin Music Awards

MAY

Cinco de Mayo

Mother’s Day

JUNE

Summer Hits

Puerto Rican Day

JULY

Summer Hits

AUGUST

Back to School

One Hit Wonders

SEPTEMBER

Hispanic Heritage

Oktoberfest

OCTOBER

Rocktober

Halloween

NOVEMBER

Holiday Music

Latin Grammys

DECEMBER

MC 100

VOD Programming Highlights


SWRV INTERACTIVE CABLE NETWORK

SWRV Cable Network

SWRV is the only music video network that lets viewers control the

content 24/7

• Consumers can interact as much as they want — they can

comment, rate or vote, and immediately impact what’s on-screen

• SWRV, launched in 2010, consistently outranks Fuse (2003) in

ratings, share, average audience, average hours per household,

and time spent

• Available in 10 million households, in 18 million by end of 2013*

– AT&T, Verizon, Cox Communications, Suddenlink

Sources: RATINGS/TIME SPENT: Rentrak, Oct-Dec 2013., Total Day. AT&T households only.

DISTRIBUTION: Music Choice, Dec 2012 *18 million households dependent on Comcast roll-out.

LEFT-RIGHT: SWRV’s newest shows: MCU, and Freq


Exclusive Original Series

Viewers can interact with SWRV online or on mobile devices,

through apps or text messaging

Send in video to be on TV

• Host a SWRV Takeover

• “Vid-icate” videos to friends

Comment, rate or vote

• Popular music on Level 10

• SWRVdown weekly countdown

• Hits from the past on Retrograde

LEFT: Viewers decide which video plays next on The Cut

RIGHT: Viewers dedicate videos on Vidications



SWRV advertising reaches a targeted, engaged audience

• Ad adjacencies

• Show sponsorship

• Vignette sponsorship

• Custom vignettes, bookended by spots

• Custom-branded shows

• Sweepstakes

• Events


SWRV Programming Highlights


JANUARY

‘American Idol’

Week

Beyoncé Halftime

FEBRUARY

Grammy Week

Anti-Valentine’s

Day

MARCH

Chicks Who Rule

SXSW

APRIL

We Love Hip-Hop

April Fools Day

MAY

Popstar Moms

JUNE

Summer Beach

House

LGBT/Pride Week

JULY

Top 25 of 2013…

so far

AUGUST

Back to School

Style

SEPTEMBER

College Classes

(Freshmen MCU,

etc.)

OCTOBER

Rocktober

Halloween

NOVEMBER

Thanksgiving

Level 10 Marathon

DECEMBER

SWRVdown

Top 25 of 2013


MUSIC CHANNELS

Music Channels Remain Popular

46 Music Channels in every genre, decade and lifestyle

• 40 million monthly viewers watch up to 28 hours per week

• 78% of viewers watch with someone else

• In 55 million households in 192 markets, all top 50 DMAs

Sources: VIEWING HABITS: OTX/Music Choice User Study, Spring 2011.

DISTRIBUTION: Music Choice, December 2012

LEFT: Today’s Country spins the biggest country hits

RIGHT: MCU targets college students aged 18-24


Exclusive Original Series

Programming blocks increase viewer tune-in and engagement —

and offer advertisers more ways to connect with consumers

Viewers interact with artists and programming through social media

• Chat live with artists on U&A

• Vote for and comment on the Top 10 songs of the week

• Answer trivia questions to guess Who Plays Next

LEFT: Fans ask Carly Rae Jepsen questions live on U&A

RIGHT: Viewers are given clues to guess Who Plays Next



Advertising on MC’s Music Channels extends your VOD messaging

• Targeted ad panels

• Song integration

• Sponsorship of an interactive programming block

• Custom programming block built around your brand messaging

– Custom block name

– Custom artist/song facts

– Ownership of all ad panels during the block

Sample Music Channel song integration. For illustration purposes only.


JANUARY

Martin Luther King

Jr. Day (positive songs)

FEBRUARY

BHM, Mardi Gras,

Valentine’s Day

MARCH

St. Patrick’s Day

APRIL

We Love Hip-Hop

MAY

Cinco de Mayo

Mother’s Day

JUNE

Puerto Rican Day

Father’s Day

JULY

Summer Hits

AUGUST

Back to School

SEPTEMBER

Hispanic Heritage

Oktoberfest

OCTOBER

Halloween

NOVEMBER

Holiday Music

Latin Grammys

DECEMBER

MC 100

Programming tentative and subject to change.

Music Channel Programming Highlights


TV EVERYWHERE

Second-Screen Experience

Consumers can access MC products from any device

and personalize their listening/viewing experience

as much or as little as they desire


ACTIVATIONS

(SAMPLE ADVERTISER INTEGRATIONS)

Activation: adidas Originals

The Challenge:

• adidas requested custom content to reinforce the

brand’s association with hip-hop music and integrated

their spokespersons, targeting P13-24

The Solution:

• MC created a custom Hip-Hop Style Playlist featuring videos

from some of today’s most stylish Hip-Hop stars, including

adidas partners B.o.B and Big Sean

MC built custom opening, transitional and closing graphics

around adidas brand messaging and provided custom

voiceovers throughout the playlist

adidas also received pre- and mid-roll spots and an

animated overlay

• A targeted VOD and Music Channel campaign further reached

and engaged P13-24

LEFT-RIGHT: Playlist open, transition


Activation: Coke “Shake Up Christmas”

The Challenge:

• Coke was seeking media outlets to promote their

“Shake Up Christmas” partnership with the band Train

The Solution:

• MC VOD

Train “Shake Up Christmas” music video added to

appropriate genre folders

Custom segment in the MC Original Show Speaking Of…

with Train interview/ EPK footage about recording

“Shake Up Christmas;” included Coke ad adjacency

Targeted F18-49 pre-roll schedule

• Music Channels

Song added into rotation on Sounds of the Seasons,

Hit List and Pop Hits Channels

Music Choice created custom facts and wallpaper that

ran with the song

LEFT-RIGHT: Train artist interview feature, Music Channel execution


Activation: Disney VOD “The Avengers”

The Challenge:

• To promote the home theater and VOD release of “Marvel’s The Avengers”, Disney approached MC to develop custom content, targeting P12-24

The Solution:

• MC created the “Live to Rise” sweepstakes, offering fans a chance to see Soundgarden in concert, who performed the lead song on the film’s soundtrack. The sweeps was promoted in the Heroes of Rock Playlist. Integrated marketing elements included:

– Videos from Soundgarden and other top rock bands from the soundtrack

– Behind-the-scenes clips from “Marvel’s The Avengers”

– Pre- and mid-roll spots and an overlay driving to the film

– An overlay containing the exclusive text-to-win code for the “Live to Rise” sweeps

• Disney also ran a targeted VOD campaign, which included pre-roll spots and overlays

LEFT-RIGHT: Playlist open, sweepstakes overlay


Activation: EA NBA Elite

The Challenge:

• To promote the release of “NBA Elite 11,” EA

wanted to leverage the game’s soundtrack,

curated by DJ 9th Wonder, among gamers 12-34

The Solution:

• Custom programming blocks on MC’s Rap and Mixtape Music

Channels, including:

9th Wonder hosted segments

Custom wallpaper/backgrounds

Custom artist facts tied to the soundtrack

Custom artist/song/album info

Custom ad panels

• Targeted pre-roll ad schedule on VOD

LEFT-RIGHT: Sample Music Channel executions


Activation: FUZE (Coca-Cola)

The Challenge:

• FUZE wanted to build brand awareness and

purchase intent for their new line of blended-ingredient

beverages among teens and young adults

The Solution:

• MC built a custom playlist around the product’s tag line, “It’s

better when you mix things up!”, tying the fused beverages to

songs where artists from different genres teamed up

• The Best Collabos Playlist featured custom graphics and

voiceover built around FUZE brand messaging

• Ad units included pre- and mid-roll spots and an overlay

• On VOD, a targeted pre-roll schedule further built the brand

among P16-24, P25-35

• On the Music Channels, targeted ad panels ran on Hit List and

attached to songs featuring two artists collaborating on a song

LEFT-RIGHT: Custom playlist open, overlay


Activation: Kia Soul

The Challenge:

• Kia asked Music Choice to come up with a creative

solution to extend their iconic “Hamster” advertising

campaign for the Kia Soul to reach 18-34 year old

potential car buyers

The Solution:

• Music Choice created custom animated overlays that built off

Kia’s “Hamster” messaging

• The overlays ran on targeted music videos along with pre-roll ads

LEFT-RIGHT: Screen grabs from the custom animated overlay


Activation: Kmart “Dream Out Loud”

The Challenge:

• Kmart wanted to drive awareness, purchase intent and

in-store traffic for Selena Gomez’s “Dream Out Loud”

clothing line among F12-17 during the peak Back to

School shopping period

The Solution:

• MC created a custom episode of The Cut, where the guest artist

counts down their top 5 videos around a theme

– MC secured Selena Gomez to choose her top trendsetters,

which allowed her to easily segue into a mention of her love

of fashion and “Dream Out Loud” clothing line

– Kmart also received pre- and mid-roll spots and custom

animated overlays

– Selena also provided a hosted open for a “Best Of” playlist

featuring her top videos

• A targeted VOD and Music Channel campaign further reached

tween and teen girls

LEFT-RIGHT: Sponsor in show open, guest Selena Gomez on The Cut


Activation: Paramount Pictures

The Challenge:

• Paramount Pictures wanted to boost excitement and

attendance for the release of Eddie Murphy’s

“A Thousand Words” among African-American A18-49

The Solution:

• MC created the custom A Thousand Rhymes Playlist highlighting

the world’s fastest rappers – tying directly into the theme of the

movie, in which Eddie Murphy’s character has to choose his

words carefully. Ad elements included:

– Pre- and mid-roll spots, custom graphics, voiceover, an

animated overlay, video trivia revealing the number of words

in each song, and film clips woven into the show

– Targeted VOD campaign, including pre-roll spots and

custom animated overlays

– Added value: tune-in ad panels on the Music Channels

and spot on social media

LEFT-RIGHT: Playlist open, trivia


Activation: Sony Pictures “Sparkle”

The Challenge:

• Sony Pictures was seeking a music television partner

to hyper-target African-American Adults 18-49 to boost

excitement and attendance for the theatrical release

of “Sparkle,” starring Whitney Houston in her final role

The Solution:

• MC created the Best of Whitney Houston Playlist, hosted by

Jordin Sparks, who stars alongside Whitney in “Sparkle.” In the

show, Jordin takes viewers through her favorite Whitney music

videos and shares stories from “Sparkle.” Ad elements included:

– Pre- and mid-roll spots, custom graphics, animated overlays,

trivia about Whitney Houston and “Sparkle”, and film clips

woven into the show

– Targeted VOD campaign, including pre-roll spots and custom

animated overlays

– Added value: tune-in ad panels on the Music Channels and

spot on social media

LEFT-RIGHT: Custom playlist open, overlay on a hosted segment featuring Jordin Sparks


Activation: Unilever Axe “One Night Only”

The Challenge:

• Axe Music created a “One Night Only” secret

concert series and sought outlets to distribute content

shot at these shows to further build brand buzz

The Solution:

• MC created a robust custom content package for Axe, including:

– Dedicated One Night Only VOD folder

– Concert series footage integrated into MC original

programming, such as:

• Performance pieces running as “live” music videos

• Artist soundbites woven into Naked and OpinioNation

vignettes

• “Best of..” artist playlists

• Additional marketing elements included dedicated artist

programming blocks on the Music Channels and a targeted

VOD pre-roll campaign

LEFT-RIGHT: AXE Music ‘One Night Only’ promo panel, Dedicated VOD folder, custom content with T.I.


The Challenge:

• Universal was seeking a music television partner

to promote the movies-on-demand release of

“Pitch Perfect”, targeting F12-24

The Solution:

• MC created the Perfect Pitch Playlist around the film’s

soundtrack, featuring music videos from the original artists of

songs performed in the movie. Ad elements included:

– Pre- and mid-roll spots, custom graphics, voiceover, and

animated overlays

– Playlist also included a promotional music video by the cast

of the film and fans

• Universal also ran a targeted VOD campaign, including pre-roll

spots and overlays

• Added value: playlist tune-in ad panels on the Music Channels,

promo spot online, and social media tune-in messaging

LEFT-RIGHT: Playlist open, bonus music video


Activation: Universal VOD “Pitch Perfect”

Activation: Walt Disney Pics. “Step Up 3D”

The Challenge:

• To boost excitement and attendance for the film “Step Up 3D”, Disney was looking for a promotional outlet to feature dancers from the film, targeting P13-34

The Solution:

• MC created a custom version of the original show Do That Dance, hosted by talent from the film, who showed viewers how to do the dance moves

– Ad units included pre- and mid-roll spots and custom animated overlays

– Vignettes from the show ran on SWRV alongside :30 second ad adjacencies

• Dancers and the film’s director also hosted a custom playlist with the best dance videos

– Ad units included pre- and mid-roll spots and overlays

• Pre-roll spots and overlays also ran on pop and dance videos targeting P13-34

LEFT-RIGHT: Do That Dance custom original with overlay, the film’s director and dancers host a playlist


Activation: Warner Bros. “Rock of Ages”

The Challenge:

• Warner Brothers Pictures wanted to boost excitement

and attendance for the film “Rock of Ages,” targeting

Adults/Women 18-49

The Solution:

• MC created the Rock of Ages Playlist celebrating the lifestyle,

culture and music of the 80s, weaving clips from the 80s-inspired

film alongside classic music videos from stars such as Bon Jovi,

Journey and Quarterflash, whose songs were featured in the film

• Ad elements included:

– Pre- and mid-roll spots, custom graphics, animated overlays,

trivia about 80s music and culture, and film clips woven into

the show

– Targeted VOD campaign, including pre-roll spots and

custom animated overlays

– Added value: tune-in ad panels on the Music Channels and

spot on social media

LEFT-RIGHT: Custom playlist open, 80s trivia


CASE STUDIES/RESEARCH

Case Study: Boost Mobile

The Challenge:

• Organically integrate Boost Mobile into original

content to reach and engage a young urban demo

in a clutter-free environment

The Solution:

• Pair Boost Mobile with Tha Corner, MC’s premier Hip-Hop show

• Create three innovative product placements that strategically

weaved Boost Mobile product and messaging into natural

transitions throughout the show

The Results:

• Boost Mobile was impressed with the creative idea Music Choice

developed and felt they were able to effectively reach their demo

by using Tha Corner as the vehicle

• Survey Results:

– Ad recall levels grew significantly post campaign (+42%)

among MC viewers P13-34

Source: Music Choice Research/Knowledge Networks-SRI, Ad Effectiveness Study, May-July 2007


Case Study: Johnson & Johnson Clean & Clear

The Challenge:

• Boost brand awareness among F12-24 and

incorporate Clean & Clear contest winners into

MC original programming

The Solution:

• MC created Hit List 5, a hosted show counting down the top pop

music videos and featuring interview clips from pop artists.

Custom marketing elements included:

– Brand integration into show open and close

– Multiple animated overlays during show

– Custom segment weaving in the interview with C&C’s

contest winners

The Results:

Survey Results:

• MC offers an optimal, effective setting for Clean & Clear Morning

Burst advertising

• Viewers are a receptive group primed to be influenced — they’re

highly familiar with and more favorable toward Clean & Clear

Morning Burst

– 7 out of 10 viewers (69%) are likely to consider purchasing

Morning Burst

– Viewers recalled Clean & Clear Morning Burst advertising

on MC in the post-advertising wave, up 64% over pre-

advertising levels

Source: Music Choice Research/Knowledge Networks-SRI, Ad Effectiveness Study, Sept 2007


Case Study: Scion

The Challenge:

• Promote Scion cars among a young urban demo

The Solution:

• MC created The Undergrind, a spin-off of our premier hip-hop

show Tha Corner

– Show was designed to reach young, urban viewers who

were fans of underground rap and hip-hop music, focusing

on emerging artists like Talib Kweli and Mos Def

• Brand integration included:

Logo and product integration in the show open, close,

and in animated overlays

Off-channel marketing on Okayplayer.com, an urban

music website/blog

The Results:

Survey Results:

• Advertising on MC increases brand recall and purchase

consideration among a highly coveted demographic

Among Scion’s target audience of M18-34, recall levels

grew 91% post-campaign

Viewers were 52% more likely to consider purchasing or

leasing a Scion after seeing the ad campaign on MC



Case Study: U.S. Army

The Challenge:

• Reach potential recruits M18-24 and gauge

Video On Demand ad receptivity

The Solution:

• Align U.S. Army with our core rock programming

• Campaign included the following integrated marketing elements:

Brand messaging woven into show open, driving viewers to

goarmy.com/music

Custom animated overlays during videos, driving viewers to

goarmy.com/music

The Results:

Survey Results:

• Heightened viewer attentiveness and enhanced ad penetration

resulted in greater familiarity with the Army, a positive shift in

attitudes towards the Army, and greater preference for the Army

as an enlistment option

Target viewers expressed a greater favorability toward the

Army post-advertising,

1 in 3 (32%) strongly/somewhat favored the idea of joining

the Army (up from 19%)

Total recall of recent Army advertising was notable – over

one-third (38%) recalled ads in the post-advertising wave,

up +41% over pre-advertising levels (27%)

Unaided website recall for target viewers was up (50%)



Research: Enhanced VOD Trial

MC conducted a test in the Comcast Baltimore City cable system

that dynamically inserted :15 and :30 second ads into single-play

music videos.

Study results were derived from second-by-second Rentrak set top

box viewing data from over 1MM ads served by Music Choice’s

dynamic advertising technology.

Survey Results:

• Average view-through of all ads was 83%

Average view-through of :30 ads was 82%

Average view-through of :15 ads was 91%

• 98% of the ads were viewed longer than 5 seconds

• 60% of all ads were viewed to 100% completion

59% of :30 ads were viewed to completion

64% of :15 ads were viewed to completion

Source: Music Choice/Rentrak/Comcast Survey Results, Dec 2008-Feb 2009.


AD SPECS AND CREATIVE GUIDELINES

Ad Specs & Creative Guidelines

MC VOD and SWRV Cable Network

SPOTS

DEADLINE: 1 week before flight start

• Provide 2 copies of your :15 or :30 spot on Beta or DigiBeta

• Commercial audio must be full mix mono on both channels

• No multi-reel tapes will be accepted

• Digital submissions must be 525i29.97 10 bit

(720 x 486) QuickTime files

• HD files can also be accepted via ftp or thumb drives

Please include commercial instructions with tapes:

• Client

• Product

• ISCI Code

• Length

• Flight Dates

Commercial Clearance:

Submission of a commercial to air on Music Choice shall constitute

the advertiser’s and/or agency’s warranty that all elements of

commercials have been cleared for air with respect to all intellectual

property rights: this includes but is not limited to rights of privacy and

master, mechanical, performance and synchronization rights for

music. Changes of commercial copy within two weeks of current

flight will be accommodated as soon as operation permits.




OVERLAYS/LOWER-THIRDS OR SPONSOR GRAPHICS

All overlays are created in HD

MC is creating your overlay or sponsor graphics:

DEADLINE: 3 weeks before flight start

Send logo, product image(s), and tagline/copy points

• HD files are preferred

– Preferred format: PSD

– Acceptable formats: EPS, JPEG, TIFF or TARGA

– 16:9 aspect ratio (1920 x 1080 pixels)

– Minimum graphic resolution: 72 dpi

• SD files are also accepted

– Preferred format: PSD

– Acceptable formats: EPS, JPEG, TIFF or TARGA

– 4:3 aspect ratio (720 x 486 pixels)

– Minimum graphic resolution: 72 DPI

• Billboard copy or tagline must be submitted with logo

– Overlays are on-screen for approximately 10 seconds;

please keep that in mind when submitting copy

• Include any required copyright and rating information




OVERLAYS/LOWER-THIRDS

You are providing an overlay:

DEADLINE: 2 weeks before flight start

• Overlays run on the lower left corner of the screen;

see below for placement

• Length: :05-:09 seconds

• Size: 525 x 135 (about 1/4 the size of a standard SD screen)

• Aspect: 1.0 pixels

• Format: provide final overlay on Beta or DigiBeta tape,

or digitally submit a 1280 x 720 @ 29.97 fps QuickTime file

• Codec: Animation with alpha channel



MC Music Channels

AD PANELS

MC’s Music Channels have a new on-screen look, with one larger

sized ad panel to better deliver your message to viewers.

Refer to the guidelines on the following pages for creating ad panels

or submitting artwork for MC to create your ad.


MC is creating your ad panel:

DEADLINE:

2 weeks before flight start

• Minimum size: 72 dpi

• Preferred file format: PSD

• Acceptable file formats:

EPS, AI, JPEG or TIFF

• Needed: logo, product(s)

images, key message points,

tagline (if applicable)

• The most effective ad panels

have simple, straightforward

designs –

image, logo, copy blurb

You are creating your ad panel:

DEADLINE:

1 week before flight start

• Size 480 x 544

• Minimum font size: 18 pt.

- Ensure fonts are legible

in both size and weight

- Bolder fonts work best;

avoid thin ornate fonts

- Leave clear space

(no text) around the

edges of the ad

• Aspect Ratio: Square

• Color Profile: SDTV NTSC

• File Format: JPEG

(do not save for web)

• The MC Ad Panel Template

may help in ad creation


MC Music Channels

AD PANELS



Delivery Instructions

SPOTS

(FOR MC VOD &

SWRV CABLE NETWORK)

Send tapes and traffic

instructions to the

Traffic Manager:

Barry Schwartz

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300

[email protected]

ALL OTHER MATERIALS

(FOR AD PANELS &

CUSTOM GRAPHICS)

Send materials to your

Account Team and the

Marketing Team:

Joanna McKeever

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300

[email protected]

Materials may also be sent via an FTP site.

Please include:

• Agency Name

• Contact Name

• Phone Number/Email

• IP Address/Login Information


Documents

2013 Ad Sales Deck Guidelines - Music Choicecorporate.musicchoice.com/files/9613/7520/0331/Media_Kit_2013.pdf · High audience concentration of key demographics – better than or