2013-2014 Programme

Kick-off

upStart

Citi – a global organisation

Established 1812 (City bank of New

York)

7th largest Bank based on Assets ($2,188bn), 3rd largest based on

Tier 1 Capital.

Presence in more than 160 countries

200 Million customers 260,000 employees worldwide

110,000 Operations and Technology

employees worldwide (equivalent to a top 50 global company)

Intermediates > $3 trillion in global

transactions every day

Over 1200 people work in Belfast –

mostly in Technology

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Citi Belfast - History

Initial announcement of 375 jobs in Technology by end 2009

Further commitment to additional 185 jobs in Technology by 2009

ICG Operations announce that they will locate an initial 100 jobs in Belfast by 2008

Legal and Compliance announced 40 jobs in 2007

ICG Operations announce an additional 145 jobs for 2008 / 09

Legal and Compliance plan for additional 40 roles

May 2005

June 2006

Jan 2007

May 2007

July 2008

Jun 2009

Gateway Building opens giving total capacity of 1350 seatsSep 2009

November 2010 Citi announce 501 new jobs committed to Belfast

Originally established as the preferred near shore location for London ICG Technology, Citi Belfast has grown from an initial plan of 375 roles in 2005 to 1200 employees across Technology, Operations & Legal in 2012.

Nov 2010

Approximately 1200 employees working in Operations, Technology, and Legal

Sep 2012

upStart Overview

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The programme has been designed to take students through a conceptual start-up business experience, which will be comprised of three distinct stages creating around develop product or service and taking it to market

High-Level Business Plan Development

Product / Service Development

(Minimum Viable Product)

Bring The Product to

Market

Based on the assignment brief and supported by Citi subject matter experts student teams will draft a high-level business plan for product or service, giving the project a real world context

The business plan should contain at a high-level a view on market opportunity, describe key capabilities of products or service and how it could be used and associated benefits / value proposition

The approach will be flexible enough to be accommodate both business and technology students – mix teams or individual disciplines

The plan will then be used to set the scope and depth of the product / service development activities in the next stage

On a per project stream basis a Citi senior mentor will be assigned to support the students as they work through this stage, during this period the mentor will meet in person with student teams at least twice and conduct calls / video conf with the teams as required (demonstrating Citi’s commitment to the programme)

Based on the business plan students would be expected to manage and develop a working conceptual model of product or service

Depending on the students focus either business or technology the depth and scope of the product / service development activities will be tailor to ensure correct alignment (business students are not expected to program)

Once the development stage is complete students would prepare a demonstration and plan on how they would bring the product or services to market

The output of which will be presented to a panel of senior executives who will host a constructive “Dragons Den” type forum where students would present and demonstrate their products and services with a view to gaining support from the Dragons

There will be no winners or losers but the a tally will be kept to identify the best ideas

All students will be recognised for their work with a Citi award for the best projects being optional (depending on university preference)

Depending on the quality of the venture support may be provided to assist students take the idea to market

Duration of programme can be customised to universities needs

upStart – how Citi gets involved

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Throughout the academic year Citi will provide support and guidance to help turn ideas into commercially viable products:

Innovation Workshop

Guest Speakers

Industry Roundtable

Mentors

Dragon’s Den

Prizes

Citi Announces Winners of the 2013 upStart Awards (24th March 2013)

 Dublin and Belfast – Citi announces the winning teams of the 2013 upStart Awards held at the Citi offices in Dublin. The winning teams are Precision Engineered from Trinity College Dublin and Platform Planet from Queen’s University Belfast. Precision Engineered is a real time synchronization engine initially aimed at the hotel industry and Platform Planet is a games platform that allows users to create and share their own game levels aimed at the 7-12 year old age group.

upStart is an entrepreneurship programme in partnership with the School of Computer Science and Statistics at Trinity College Dublin and the School of Electronics, Electrical Engineering and Computer Science at Queen’s University Belfast. Teams of students studying for Masters degrees at the universities created their own start up business for a new technology product or service. Each business plan had to provide a real market prospect and teams competed with each other to win the opportunity for virtual funding from Citi along with technology development support from Cisco, Red Hat and Microsoft.  The eight finalists competing presented their business plans to a panel of judges from Citi, Cisco, Red Hat, Microsoft and the IDA. Other business ideas included a mobile application for reading meters, a web based ordering service for restaurants, an application targeting consumer deals, a gaming platform for the virtual world of robots, a multi-platform mobile application for local business marketing and an automated locking system for passwords.

Peter McCarthy, Chief Administrative Officer, Citi, EMEA (Europe Middle East Africa) said “The upStart awards programme is a great collaboration between academia and industry and Citi has been proud to help students develop their technology skills for the real world. It's been fantastic to see the next generation of technology entrepreneurs showcase such creative, innovative and sound commercial ideas.”

The students were mentored by business advisers from Citi Belfast and the Citi Innovation Lab, Dublin. The programme included guest lecturers from the technology industry who discussed with the students the latest developments and sector trends. In addition, the programme hosted roundtable discussions for the students with Citi Ventures and Citi experts in global locations including London, New York and San Francisco.

The upStart programme is a cross border partnership between Citi Belfast and the Citi Innovation Lab Dublin. The programme was run over two semesters in the current academic year at Queen’s University Belfast and Trinity College Dublin. There were 34 students on the programme from the two universities.

2013 – 2014 Programme

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The Innovation and Start up Alternative

Emphasise that a start-up, early venture is a viable option on completion of the course. This is in addition to finding employment, continuing academic research.

Technology Themes

These represent key technology enablers, are widely available and have a strong market context

• Cloud – Cloud technologies provide the highly scalable and cost effective infrastructure platform for early start-up

• Mobile / Smart TV – We are starting to see a common and low cost platform emerging that represents a large market opportunity with very low barriers to entry e.g. get your app in the app store and do some basic marketing

• Intelligent Systems – An evolution is underway in the way that we interact with software we believe basic artificial intelligence technologies embedded within products could create large market opportunities e.g. expert systems / rules, schedulers, genetic algorithms

• Sensor Technology – smart phones have made sensor technologies widely available enabling new forms of interactions with both the physical and virtual environments, emerging indoor position technologies present a lot of white space

• Payments – Pervasive mobile infrastructure has yet to be widely adopted, however key foundations are starting to be in place to make this happen (Citi is a key player in this space)

• Social Networks – Although struggling in the markets, the ability to leverage social networks at technology and business level provides a great platform to link to or build-on

• Smart Cities – networks of distributed sensors, events and flexible infrastructure are providing an opportunity to adapt a city to its needs.

QUB 2013 – High-Level Plan. First Semester

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Week 0

On-going for duration of programme

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

• Pre-semester kick-off meeting

• Citi provides speakers around agreed upon topic areas between weeks 5 and 10 as an input into idea generation

• In addition citi student mentors are available on an informal basis to get to know the teams as they start to form

• Students have the opportunity to present a business plan for review

• Formal introduction of Citi mentors to teams

• Targeted Idea Input

• Management / Governance

Innovation and Entrepreneurship

• Introduction of Citi Team Mentors

• Citi Speakers (as required aligned to topics*)

* Citi / external speaker events and active will be made open to a wide campus community On going activities Project activities elapsed time Project activities variable

• Innovation Workshop• Business Context

First Semester Key Dates and Events

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University Date Week Topic Note Location

Queen’s Mon 30-Sep-13 Week 1 Term Starts   -

Queen's Mon 07-Oct-13 Week 2      

Queen's Mon 14-Oct-13 Week 3      

Queen'sMon 21-Oct-

13Week 4

upStart Kickoff - QUB

Kickoff + Meet Mentors

QUB

Queen's Mon 28-Oct-13 Week 5      

Queen's Mon 04-Nov-13 Week 6      

Queen's Mon 11-Nov-13 Week 7      

All Tue 12-Nov-13 Week 7Silicon Valley Round

table

VC locations & attendees to be

confirmed

Citi Belfast & Dublin

All Mon 18-Nov-13 Week 8 Innovation Workshop   Citi Dublin

Queen's Mon 25-Nov-13 Week 9      

Queen's Mon 02-Dec-13 Week 10      

Queen's Mon 09-Dec-13 Week 11Students Present

Business PlanMentors attend QUB

Queen's Mon 16-Dec-13 Week 12      

QUB 2014 – High-Level Plan. Second Semester

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On going activities Project activities elapsed time Project activities variable

• Citi Mentor Support

• Management / Governance

• High-level Business Plan Development

On-going for duration of programme

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8.

Week 9 Week 10 Week 11 Week 12

• Product / Service Development

On-going mentor support

Variable

• Bringing Product / Service to Market

• Citi Mentors provide support throughout the second semester

• The student builds on high-level business plan produced in the first semester detailing out their product or service applying skills from the first semester

• The product being developed should be sufficiently technically challenging. This may be through the functional part of the product or via non-functional requirements (e.g., security, mobility, reliability)

• This activity will be supported by a Citi mentor as required , who will provide real world guidance and support

• The student undertakes development of the products or services and mentors act as advisors…

• … pulling in subject matter experts from Citi as required e.g., mobile payments expert

• Mentors assist the students in preparing their offering for the final demonstration and feed back session with senior Citi management

Innovation and Entrepreneurship