2013

Are You In?

Companies can’t sell by only one channel.

We’re the only media company that covers multichannel business strategy for companies that sell merchandise direct to customers.

our audience is unique—executives in B2B and B2C companies working in corporate, marketing, ecommerce and operations and fulfillment.

And 94% influenCe produCt purChAses including ecommerce/web, print and cross-channel for corporate executives, marketers and operations and fulfillment.

We can help you reACh them online, in person and in print.

Trends To WaTch In 2013

Source: MCM 2012 Outlook Surveys

Merchants choose us to help them market and fulfill merchandise to today’s demanding customers who want to buy anywhere, anytime, and expect their purchases to be delivered anywhere in the world. We are the primary source of information for merchants who use digital, mobile, email, catalogs and more.

In Marketing...84% rank email as most valuable

to their online strategy

73.5% rank website-related

metrics as most important

to their business in the past year

In Ecommerce...85.5% of multichannel merchants

chose ecommerce

websites as the top marketing channel

63.4 % are using customer reviews/

ratings on their site

In Catalogs61.3% of B-to-C multichannel

merchants use a catalog

and 57.6% B-to-B multichannel merchants do

71.7% of respondents plan to use

catalogs for prospecting

In Operations & Fulfillment...38% are using Live Chat on their

site, up from 17% in 2011

57% of multichannel merchants

expect to upgrade their

systems in the next 12 months

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Welcometo multichannel merchant

Why You need multichannel merchantKey decision makers engage with us and use the information we provide to run their businesses more effectively.

A partnership with multichannel merchant adds critical elements to your marketing investment: unparalleled reach to thousands of prospects. integrated opportunities that allow you to connect with your target market in print, online, via e-mail and in person. And the chance to surround your message with the multichannel merchant brand and the unique, original content that sets us apart.

one of the hottest

markets aroundecommerce is a $200 billion

market according to forrester research and it is

showing double-digit annual growth

Coverage for corporate, marketing,

ecommerce & operations

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Welcometo multichannel merchant

What multichannel merchant coversAffiliate Marketing

Analysis & Testing

Business Continuity Services

Catalog & Direct Mail Copy & Design

Comparison Shopping

Contact Center Solutions

Content & Production Management Systems

Customer Engagement & CRM

Digital Analytics & Testing

Digital Design and Usability

Ecommerce Platforms

Email

Facilities Services & Planning

Financial Services

Fraud Prevention & Security

Fulfillment Solutions

Global & International Solutions

Human Resources Services

Liquidation Services

Lists, Database, and Big Data Solutions

Live Chat

Locations

Loyalty

Mailing & Tracking Services

Marketplaces

Materials Handling

Merchandising

Merger, Investment & Acquisition Services

Metrics

Mobile & Tablet Solutions

Multichannel Solutions

Online Advertising

Operations Solutions

Order Management

Outsourcing

Packaging

Paper

Payment Management

Personalization & Optimization

Printing

QR codes

Research

Retail/POS Systems

Returns Logistics & Management

Search

Security

Ship From Store Solutions

Shipping & Delivery Solutions

Shopping

Showrooming

Site Search

Social Media Solutions

Staffing and Training Services

Supply Chain Solutions

Transportation Solutions

Verification Services

Video & Rich Media

Warehouse Management Systems

Web Hosting

Website Development

Source: MCM 2011 Outlook Surveys

in eNewsletters:

in print and custom-content for corporate executives, marketers and operations and fulfillment

in person: hundreds of operations summit Attendees

101,000 average monthly

page viewson their computers, their tablets, their smartphones:

meeT Them here

audIence demographIcs

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The multichannel merchant community is eager to learn about new solutions and develop a multichannel business strategy that will help them increase sales—and become more profitable

eNewsletter subscribers, white paper downloads, webinar registrants, magazine subscribers and site visitors

Audience Engagement

94.7% recommend, approve, or otherwise influence

the purchase of products & services in ecommerce, print, cross-channel and/or operations & fulfillment

{ average monthly page views: 101,000 (up + 15% over last year)}

{ average monthly total visits: 69,550twitter followers + 37%,

facebook + 21% and linkedin + 14%

since summer 2012

}

The Multichannel Merchant Community

multichannel merchant

22%Multichannelmarketing/ecommerce/ebusiness merchandising management

16%Operations

management

5%Production/

designmanagement

57%Corporatemanagement

30%Retailer

15%Wholesaler/

Distributor

15%Catalog Marketing

16%Manufacturer24%

Online Merchant

38%Both

25%B-to-B

37%B-to-C

49%1 to 19

15%500+

22%20 to 99

14%100 to 499

Multichannel Merchant CoverageBy Type Of Marketing

Multichannel Merchant CoverageBy Primary Job Function

Multichannel Merchant CoverageBy Number of Employees

Multichannel Merchant CoverageBy Primary Business

101,500

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Webinarsone-hour, live educational programs that cover a wide

variety of industry-relevant topics broadcast on the

Web with streaming audio. Audiences have real-time

interaction with senior executives and key industry

leaders who offer new solutions, best practices, and case

studies. you help shape the topics (subject to approval)

and have a member of your staff included as a program

speaker. We do all the heavy lifting—project management,

webinar development, marketing and promotion—

while you get all the benefits associated with thought

leadership, positive branding and lead generation.

Exclusive White Paper Marketing Programthis unique program ensures your white papers get

maximum visibility with our online audience. use this

to educate customers and prospects, position your

company as a thought leader, and generate leads

with detailed demographic information. marketing

program includes website advertising, email blasts

and enewsletter exposure, along with a registration

platform if needed with three custom questions.

White Paper Co-op Marketing Programour White paper Co-op program is a proven, economical

option for promoting your white paper along with other

sponsored white papers via periodic email blasts. use this

innovative program to drive traffic to your site and collect

registration information from prospects—or we can host

and collect the registration for you.

producTs & servIces

multichannel merchant

let multichannel merchant be your lead generation machine. Whether your target audience is marketers, operations, and fulfillment or corporate management, we help you connect with them digitally, in person and in print.

ePostcardsthe perfect way to deliver your sales message, build

brand awareness and drive important prospects to

take action with senior-level decision makers with

direct responsibility for purchasing products and

services like yours for their organization. your direct

connection to our exclusive email database.

PowerLeadsA unique pay-per-lead initiative tailor-made to your

specific marketing needs—and budget. the

multichannel merchant powerleads program gives

you the power to receive qualified sales leads from

only the prospects you want to hear from—on your

schedule, and within your budget.

here’s how it works: We’ve created a free resource

library on each of the Chief marketer network

Websites where we’ll distribute your white papers to

registered users interested in your products. tell us

the kinds of marketing executives you want to hear

from (by title, company size and location) and we’ll

“filter” these prequalified leads to you as often as you

wish. Bottom line: you only pay for the leads you’re

most interested in receiving.

allow you to attract high quality leads

With the Multichannel Merchant Integrated Content

Marketing Campaign you get: Your sponsorship and

content will build your brand and produce targeted

leads for you. this package includes the MCM

website, print & digital guides, a dedicated email

blast, and the MCM eNewsletter. the content you

choose will be available for registered download

from the MCM website, and you’ll be the exclusive

recipient of all of the leads from that download.

When you sponsor content, research, reports, Idea

Books, or technology comparisons & roundups,

you’ll receive:

• A full page ad next to the sponsored content

in the MCM print guide

• A full page ad next to the sponsored content in the MCM digital guide

• An email blast promoting you and the content that you are sponsoring

• An eNewsletter ad promoting the content that you are sponsoring

• MCM website banner promoting you and the content you are sponsoring

• Your logo on the downloadable content

• Leads – you’ll receive contact information for everyone who downloaded the content that you sponsored

producTs & servIcesmultichannel merchant

5. Idea Books:

Are full of “ideas” coming from many sources—some are written, some are visual, and some are both. our editors are very discriminating about which ideas and examples are included.

6. Multichannel Merchant Strategic Guides

spring & Fall print & digital editions the strategic Guides are serious information tools to help merchants set direction, strategy, and technology plans.

a. Marketing & ecommerce Growth Guides cover all revenue-generating, brand-building and growth strategies for all dtC channels—digital, ecommerce, mobile, catalogs, and more. the circulation is 20,000 for the print edition and the digital edition goes to our entire audience and is made up of marketing and C-level management who have demonstrated an interest in marketing or growing their company and brands.

b. operations & Fulfillment Guides cover cost- cutting, increasing productivity, and boosting customer satisfaction. We’ll cover all aspects of order management, contact center, customer service, warehouse, distribution, shipping, materials handling, returns, facilities, human resources, and more. the circulation is 20,000 for the print edition and the digital edition goes to our entire audience and is made up of operations & fulfillment, and C-level management who have demonstrated an interest in operations or corporate management.

1. Research a. 2013 operations & Fulfillment outlook Report

b. 2013 Marketing outlook Report

c. 2013 ecommerce outlook Report

d. 2013 Catalog & Direct Mail outlook Report

2. Executive Summary Reports

Written by experts in the specific category that the report covers. the reports contain trends, research results, costs, and relevant information so that the reader will understand what’s happening in, and what the outlook is, for these important areas. your company will be perceived as a thought leader when you sponsor an executive summary report. if we don’t currently offer a report category that you are interested in, please let us know.

3. Technology Comparisons & Roundups

our technology comparisons and roundups save our audience a huge amount of time and energy, and help ensure that they get the right systems and software for their needs. hard-to- get information that you can sponsor and valuable leads of people actively considering technology purchases.

4. Supplier Comparison Grids

We create supplier comparison grids for those areas that have a lot of information to understand or compare. specially created for people trying to select new suppliers.

at last, an easy integrated marketing campaign that works and meets your budget!

Select from any of these 6 content choices:

Not seeing a format

you prefer? Let us know and we’ll be

happy to evaluate for you.

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Custom Content custom digital/print contentWhether you’re looking to create white papers, special supplements, press releases, great sales collateral, educational materials or show dailies—or even your own print or digital publication—our experienced staff of industry-savvy content experts and graphics specialists can help you develop professional sales and marketing materials.

custom enewsletter developmenteducation is a precurser to business purchasing decisions and a key ingredient to our newsletters. the Chief marketer network is widely recognized as the leading independent authority on measurable marketing and operations. now you can take advantage of our extensive experience producing well-respected enewsletters by allowing us to help you publish one of your own. Custom enewsletters add credibility to your marketing programs, resulting in greater, more qualified leads.

custom video services deliver a richer, more compelling story about your company and products. effective marketing campaigns are increasingly including a strong video component. Video is a great tool for product demonstrations, customer testimonials, educating clients and employees, and reporting market information. in addition, throughout the year our editors will be attending major industry conferences where they’ll be conducting “live from the show floor” video interviews that you can participate in.

ResearchWe have the audience and the market expertise to get your questions answered. our team of highly accredited research experts can customize a study designed to address your specific objectives and needs.

pulse of the market polls: Give you quick feedback on a single question or a series of questions presented in consecutive monthly polls. ideal when you need a quick answer to a hot topic.

Full service research: each project begins with a consultative intake of your goals, immersion into your target audiences and discussion of how the data will be used (and by whom). We then develop a research methodology designed to turn data into insights.

Leverage our content experts and community base to produce new and authoritative content that generates leads and brings recognition to your brand and products.

eNewslettersmcm Tuesday & mcm Thursday provides multichannel merchants with catalog, digital and retail channels the critical industry news and intelligence they need to know—from mergers and acquisitions and financial reports, to legislation trends, launches and more.

o+F advisor delivers the expert strategic advice and practical techniques that operations professionals urgently need to improve efficiencies, productivity, cost savings, and customer service. the o+f Advisor covers the entire fulfillment process—from the moment an order is entered to its delivery at the customer’s

doorstep.

Recruitmentmultichannel merchant JoBzone take advantage this quick, targeted way to find qualified marketing, operations or agency professionals to fill your open positions. We take the hassle out of sorting through resumes from broad job boards and recruiters, and integrated options promptly inform visitors about open positions.

Banner Adsfollow visitors on our website everywhere they click with run of site ads in our leaderboard and Boom Box positions. Ads surrounding our Blogs allow you to leverage one of the most popular places for reader engagement on our site. And our interstitial sponsorship opportunities allow you to enjoy exclusive, premium positioning that reaches our audience as they first enter our site to search for content.

In-Personoperations summit april 24-25, hyatt regency, columbus, oh:the operations summit is the only conference exclusively about direct-to-customer operations and fulfillment. the operations summit offers plenty of networking and educational opportunities, as well as multiple tours of dtC-related facilities. the summit will focus on actionable ideas and best practices for greater efficiency, smart technology purchases, faster delivery and productivity, top-rated customer satisfaction, and cost control.

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producTs & servIces

multichannel merchant

meeT The sTaFFsales conTacTs

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group publisher the Chief marketer network leslie Bacon 203-852-5682 lbacon@accessintel.com

publisher multichannel merchant/operations summit ellen shannon 919-294-4591 eshannon@accessintel.com

sales & marketing executive elizabeth o’Connor 203-899-8494 eoconnor@accessintel.com

sales & marketing executive William Camaraza 954-389-1442 wcamaraza@accessintel.com

sales & marketing executive Candice hadley 630-554-8989 chadley@accessintel.com

Inside sale representative Cynthia foristel 203-899-8482 cforistel@accessintel.com

Ellen Shannon

ellen shannon brings 30 years of expertise in launching,

developing and growing information products and services

that serve the marketing and media industries. shannon helped

launch the national Catalog operations forum as well as

grow the Annual Catalog Conference—both for multichannel

merchants. she also helped launch and grow operations &

fulfillment magazine for multichannel merchants. in her spare

time, you’ll find ellen shopping online and in catalogs.

erin lynch is the associate editor with Multichannel Merchant. erin has nearly a decade of local journalism experience under

her belt and has written for several Connecticut newspapers

including The Fairfield Citizen-News, the Westport News and the

Fairfield County Weekly. erin also did freelance writing for sacred

heart university’s public relations department. she earned her

Bachelor of Arts degree in humanities from the university of

Bridgeport and enjoys spending time with her

dog, Cleo, long boarding, hiking, camping and kayaking.

tim parry is senior content manager, and is based in the norwalk

office. he joined the company in 2000 and has been a part of

the Chief marketer network since 2004. tim knows you need a

model for your next campaign, and he will try and convince you

to use his toddler son, William, or his basset hounds. And tim’s

wife, ursula, won’t mind one bit.

TimParry

Erin Lynch

multichannel merchant