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endangered species within the
corridor and established a nursery
program that has trained local
community members and
contributed to the restoration of 20
hectares in Serra do Urugu.
In Brazils Atlantic Forest state of
Minas Gerais, CI is actively
engaged with coffee producers to
restore riparian habitats, protect
steep slopes and identify areas that
could be set aside for conservation.
In partnership with Starbucks
Coffee Company, CI-Brazil will
expand this work within the corridor
to help coffee communities identify
areas with the greatest potential for
reforestation to support biodiversity
conservation, increase watershed
protection and provide opportunities
for additional farm revenue through
ecosystem markets. Increasing the
resilience of coffee communities to
climate changewhile also
identifying opportunities to link
coffee farmers to payment for
ecosystem service programs and
voluntary carbon marketswill help
secure a long-term, high-quality
supply of Arabica coffee from this
region.
Sustainable Production
CI-Brazil works with extractive
industriessuch as the mining, oil,
gas, coal and agricultural sectors
on responsible development of the
countrys natural resources, as well
as to make better decisions for
protecting and restoring healthy
ecosystems where they operate.
CI-Brazil is working with Vale on the
management plan of 17 Private
Reserves (RPPNs) in the
Quadriltero Ferrfero area and a
biodiversity inventory in the
Araguaia river basin. The RPPNs
project is developing an integrated
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management plan for reserves in the Minas Gerais state that are
of strategic
value as they preserve a unique vegetation type called cangas,
one of the
most threatened Brazilian ecosystems. The inventory project will
map the
human-generated impacts along the Araguaia corridor and classify
the species
found (flora, birds, reptiles and mammals) according their
conservation status.
CI and Alcoa began working together in 2007 to explore new ways
of
integrating biodiversity conservation with Alcoas environmental
policies and
management systems, as well as sharing biodiversity information
and scientific
expertise to assess biodiversity resources. The partnership
worked to identify
opportunities to make strategic investments in regional efforts
that achieve
conservation outcomes, and looked for opportunities to promote
biodiversity
conservation within the mining sector at the international and
national scales.
The Alcoa Foundation also supported the launch of CI-Brazil's
Center for
Biodiversity Conservation to bring together science,
partnerships and human
well-being to scale up conservation outcomes.
In 2007, CI-Brazil also established a partnership with
Agropalma, the largest
producer of palm oil in Brazil. The company owns and operates
over 100,000
hectares of protected forests in the Belem Center of Endemism,
the most
deforested area in the Amazon. Through this partnership,
inventories of fauna
and flora were performed in the forested areas and CI is
developing monitoring
protocols in order to assess the impact of palm oil plantations
on native
wildlifelike jaguars (Pathera onca), the giant armadillo
(Priodontes maximus)
and the golden parakeet (Guaruba guarouba)as well as the
positive impact
that the forests can have on the plantations.
Sustainable Consumption
CI-Brazil uses innovative communications campaigns to raise
public
awareness about environmental solutions and empower people to
make
responsible purchasing decisions.
In 2011, CI began working with The Coca-Cola Company to provide
strategic
advice on sustainable agriculture, freshwater impacts and the
companys
corporate sustainability efforts more broadly. CI-Brazil has
also been working
with Coca-Cola Brazil to help the company build its strategy for
water
resources protection in Brazil. CI-Brazil conducted a diagnostic
review of water
resources in the countrys biomes in order to analyze the main
impacts to water
resources, and to identify projects that will contribute to
water protection,
conservation and access to clean water and sanitation for
communities. CI-
Brazil is also collaborating with other NGOs and Coca-Cola
Brazil on a
communications campaign about its plant-based plastic bottle.
The
campaignincluding advertisements and billboardsspotlights the
Eco
Crystal Water bottle, which uses 20% less plastic than the
average beverage
bottle and requires less energy to produce.
conservation.org.br
Rua Buenos Aires, 68,
26 andar - Centro
20070-022 - Rio de Janeiro -
RJ - Brasil
Contact:
Helena PaveseCorporate Relations Director
+1 703-341-6027
[email protected]
PHOTO CREDITS, FRONT TO BACK:
OLIVIER LANGRAND
CI/ PHOTO BY ENRICO BERNARD
ROBIN MOORE
06/12
OUR VISION
We imagine a healthy,
prosperous world in which
societies are forever committed
to caring for and valuing nature,
our global biodiversity, for the
long-term benefit of people andall life on Earth.
OUR MISSION
Building upon a strong
foundation of science,
partnership and field
demonstration, CI empowers
societies to responsibly and
sustainably care for nature,
our global biodiversity, for the
well-being of humanity.
