Leveraging the Internet

In Your Product Licensing Process

Me

Chuck Lamprey

Fellow, long-time Inventor’s Alliance member

2 Recent licensing successes (2 - 3 more likely deals within the next month)

Currently focused on licensing pet products

Process Overview (Licensing)

inventingU.com

inventingU.com

inventingU.com

IdeationAmazon

Data collection and/or Idea generationBrowse categories and listings for inspirationLook at what’s bestselling within categoriesLook at reviews to see what customers like or don’t

likeBrowse manufacturersLook for commonalities, differences, major players…Look for “holes” in product lineupsStart list of potential licensees

Prior Art SearchCommercial product

Google ProductGoogle ImageAmazon

Intellectual property (patents)USPTO.gov (or FreePatentsOnline.com or Google

patents) inventingU.com custom search

Feasibility AssessmentManufacturability, product differentiation, cost,

profit, time and effort estimates…

Cost and manufacturabilityAliBaba

Selling price and customer preferencesAmazon

PrototypingSupplies

Amazon inventingU.com

Identify and Research Potential Licensee Companies

Amazon and Google productLook for manufacturers of competitive products

(pay special attention to best selling manufacturers)

Identify and Research Potential Licensee Companies and

ContactsJigSaw.com

Sign up for a free JigSaw account via inventingU.com

Look at companies you’ve already identified via Amazon and Google product search

Find additional new companiesGet names of potential contacts

Sales, marketing or product developmentMaybe “buy” contact info for pointsAdd info of people you know into JigSaw for

“points”

Identify and Research Potential Licensee Contacts

LinkedIn

Identify and Research Potential Licensee Contacts

LinkedInSign up for free accountSearch for companies already found on Amazon,

Google product search and JigSaw“Follow” your potential licensees and/or their

contact peopleSearch for names found on JigSaw Join groups!!! (Join those that your potential

contacts will have joined or join inventing groups)

Identify and Research Potential Licensee Companies and

ContactsinventingU.com

Searches >125 sites, including USPTO, LinkedIn and JigSaw

CategoriesJournal and news articlesPatents and patent applications (US and

international)Social networks (including LinkedIn and Facebook)Legal (court cases and filings)VideosBusiness databases (including JigSaw, Manta and

Lead411)

ContactChuck Lamprey

chuckl@BigKahunaProducts.com

Connect:LinkedIn network connection requestLinkedIn “follow” meTwitter “follow” me: inventingU