2012 UX summit/workshopD/TREND MICRO

  • View
    341

  • Download
    2

Embed Size (px)

DESCRIPTION

分享2012年使用者經驗高峰會WorkshopD(由趨勢科技所帶領的工作坊)的會後整理簡報。 除了趨勢科技講者所發表的內容外,在簡報開頭也整理了一些趨勢科技的發展概況,包括為何趨勢科技得以在UX Summit作分享。 簡報當中也穿插了一些自己對使用者經驗的看法與心得,若有疏漏或疑議處請不吝指教。

Text of 2012 UX summit/workshopD/TREND MICRO

  • 2012 UX SummitWorkshop D = Trend Micro

    Sasha Chen 2012.12

  • Trend

    UXerSoft skill

    Workshop D

  • Trend

    UXerSoft skill

    Workshop D

  • Trend Micro

    2002UI team

    >> PC-cillin

    1990Trend Micro

  • Trend Micro

    2002UI team

    >> PC-cillin

    1990Trend Micro

  • Trend Micro1990Trend Micro

    >> >>

    >> >> NO UI team > > > Nobody care aboutUser

  • Trend Micro

    2002UI team

    >> PC-cillin

    1990Trend Micro

  • Trend Micro2002UI team

    OMG... there`s trouble.

    >> progressive elaboration>> personally tried...

    BIG

    UI

  • Trend Micro

    SO...UI team

    UX

    OMG... there`s trouble.BIG

  • Customer experience journey

    MKT

    1.Know 4.Buy3.Love2.Try

    UXer

  • Trend Micro UXer

    1.Know 4.Buy3.Love2.Try

    Customer experience journey

  • Trend

    UXerSoft skill

    Workshop D

  • 77

    UX?

    UX? ?

    UX

    UX UX

    UX

    85%

    Trend Micro

    People participate in Workshop D

  • 0 20 40 60 800-2y

    3-7y

    10y

    UXer

    GAP

    People participate in Workshop D

  • Trend Micro

    What`s the problem?!...

  • Trend Micro

    It`s all about...People

  • product requirements ?!

    User`s...

    ...............XD

    please kill me...

    Who?UXer think...team member think...Boss think...

  • How to FIX the people`s problem?!

    Leadership

    85% Soft skill Hard skill

  • Simon Sinek:If you hire people just beacause they can do a job,they`ll work for your money.But if you hire people who believe what you believe,they`ll work for you with blood and sweat and tears.

    about Leadership...Kim Goodwin:"Leaders are people who influence others to accomplish shared goals. Whether explicitly or by tacit example, they establish and foster values, help people envision a future direction, and support them in getting there."

  • about Leadership...

    People Do Not Buy What You Do, They Buy Why You Do It

    Why?How?

    What?Golden Circle

    Simon Sinek:

  • Trend

    UXerSoft skill

    Workshop D

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

  • HeartPassion

    -

    Choose a job you love, and you will never have to work a day in your life.

    19

    Choose a job you love,and you`ll never have to work a day in your life.

  • HeartPassion LOVE IT!!

    Triple-Loop Learning

    DO IT!!OwnershipKeep learning

  • HeartContex Assumpion Action Results

    Single-Loop Learning

    Double-Loop Learning

    Triple-Loop Learning

    Are we doing things right?

    Are we doing the right things?

    How do we decide what is right? Learning to learn...

  • Heart

    26

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

  • Eyes & Ears

    Stakeholders

    1. define...2. listening...

    3. Communication

    personalityinfluence

    Keyman

    50%

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

  • Brain

    Target

    Data research

    Analysis Solution

    not just

    The problem behind the problem.

    Desgin...

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

  • Mouth

    CollaborationStor

    Mea

  • Measure

    MouthGoal

    Map

    StoriesPersona

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

  • Hand

    How Does UCD Process Fit Into This?

    Waterfall AgileManagement

    MethodsSoft

    ware Models

  • Product Develop Life Cycle

    ...

    Mr.PM

  • Waterfall Agile

    Project management method

    www.guerillaprojectmanagement.org

  • Hand

  • HandTrend Micro use Agile.

    be leanspeed up the phasesbe flexiblerequirements are gathered fasterencourage collaborative team

    Why?

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

  • Heart

    HandEyes&

    Ears

    Mouth Brain

    Soft skills

    PassionOwnership Keep learning

    Stakeholderslisteningcommunication

    collaborationUX journey

    Agile

    data researchanalysissolution

    target

  • Thank YouSasha Chen 2012.12