An Event Sponsored by

D E S I G N • B E S T P R A C T I C E S • S H O P P I N G • C O M M U N I T Y�

Saturday, July 28th 20122012 Summer FrESh Forum®

E m b r A c i n g o u r F l o r i S t n E S S S M

2012 Fresh Forum® Program Agenda

2012 Summer FreSh Forum®

Be our Guest & exPlore the NAPco

showroom exPerieNce!Join us for an Ice Cream Bar & Cocktail Reception!

Saturday, July 28th from 3:00pm - 5:00pm

We are delighted to invite you to experience the Napco difference in

2012! Shop our newest collections for Spring 2013 including spring

containers, garden accessories and party and event.

• Ourdedicatedstaffwillassistyouinplacingordersina relaxedatmosphere

• Explorefreshideas&newconceptsfordisplayandmerchandising

• Discussmarkettrendsandcolordirectionwithourdesignteam andfellowflorists

• Flexible&affordablecasepackssizeswithprioritydeliveries throughouttheyear

• TakeadvantageofourflexibleSeasonalDating, LowMinimums,FreeFreightIncentives,andmore!

s P r i N G c o N tA i N e r s • G A r D e N

spring2013

2012 Fresh Forum® Program Agenda

SaTurDay - juLy28TH, 2012

Guest sPeAkers ProGrAm summAry

2012 Summer FreSh Forum®

jackieLaceyhasovertwenty-fiveyearsofexperienceintheretailfloralmarketandownershipofshopsinTennessee,TexasandSouthCarolina.Hehasbeenprovidedanextensivebackgroundintheretailfloralmarketanddesignindustry.FormallyVice-PresidentandWedding&Eventspecialistforaretailfloralcorporationwithannualsalesoveramilliondollars,jackienowutilizeshisexperiencetoprovideeducationandinstructionaldesignprograms,marketshowroomsetup,privateretailconsultingaswellasdesignandeventplanning.

jackie’sstrongdesiretosharethisacquiredfloralknowledgeandcompetitionexperiencehasonlyfueledthedemandtopromotethecontinuedgrowthofthefloralindustryandcontinuingeducationthroughnumerousstagepresentationsformultiStateassociationsandnationalindustryleaderssuchasVirginFarmsDirect,Smithers-Oasis,BloomNet®,FTDandOngoingCreativeDesignerforjohnHenryCompany.HiscurrentpositionasLeadFloralInstructorfortheFloriology®Institutecontinuestobroadenandenhancehisowneducation.ExperienceinfloraldesignfortheTournamentofrosesParadefloats,productdevelopmentteamforthelargestImport/ExportshowintheworldandsetupanddesignforGiftMarketshowroomsonlyaddstothevastfloralexperiencehecancallonforeveryevent.

HehasservedasaleaderinnumerousindustryassociationstoincludecurrentpositionasboardmemberoftheSouthernregionaIFDBoardofDirectors,aIFDNationalMembershipCommitteeViceChairman,CFDCommitteeandConsumerawarenessCommittee.

Jackie Lacey, AIFD, CFD, PFCI

2012 Summer FreSh Forum®

Jo Buttram, AAF, AMF, PCF

8:00am Showroom Opens

8:15am- 9:15am Check-In & Registration

9:15am- 9:30am BloomNet/Napco Team Introductions

9:30am- 10:30am 2013 Spring & Garden Trends Jackie Lacey, AIFD, CFD, PFCI

10:45am-11:45am Social Media Seminar - Here Comes The Bride, Don’t Miss Her! Jo Buttram, AAF, AMF, PCF

12:00pm-1:30pm Lunch, Showroom Shopping - sponsored by Napco

1:30pm- 2:30pm Let’s Get This Party Started! Jackie Lacey, AIFD, CFD, PFCI

2:30pm- 3:00pm Wrap-up/Closing Remarks/Floriology® Florist Design Competition Winner

3:00pm- 5:00pm Dessert Bar & Cocktail Reception - Napco Showroom

THaNkyOuTOOurFLOrIOLOGy® FrESHFOruM® TraDEFaIr SPONSOrS

C=10M=0Y=50K=30

Action ImportsAlcock Wholesale FlowersAllied Florist SupplyAmato Wholesale FloristAmazing Enterprises Co.Apex Floral DistributorsBaisch & SkinnerBay State Farm Direct FlowersBerkeley Florist SupplyBernard’s Wholesale FloristBill Doran CompanyBonnett WholesaleCentral MS WholesaleClaymore Sieck WholesaleCleveland Plant and FlowerCoastal WholesaleCoward Wholesale FloristDWF Wholesale FloristDelaware Valley WholesaleDesigner Flower CenterDreisbach Wholesale FloralDudek Florist SupplyDunman Floral SupplyEarl J Doesher & Co. Ensign WholesaleFall River Florist SupplyFleurigros Flora Dec Sales Floral Supply SyndicateFlorist DistributingFlorist Supply Co.Flowers DirectFrank Adams WholesaleGassafy Wholesale Georgia State Floral DistributorsGM FloralGreenleaf Wholesale FloristHalls Wholesale FloristHardin’s Wholesale SupplyHenry C Alders Wholesale FloristHermes Floral Hillcrest Gardens Import Connection Jacobson Floral SupplyKarthauser & Sons KBF WholesaleKennicott Brothers King Floral Supply

King’s Wholesale FloristKoehler & Dramm Krueger Wholesale FloristLD TradingLen Busch RosesLouisiana WholesaleLubbock WholesaleMarsolais Enterprises Marvin’s Flowers Mattern Wholesale FloristMayesh WholesaleMears Floral ProductsMt. Eden Floral CompanyNordlie Inc. North American Wholesale FloristNorthwest Wholesale FloristOscar G CarlstedtPennock CompanyPikes Peak Pittsburgh Cut FlowersPotomac Floral WholesaleR J Carbone Co.R D Sproule EnterprisesReeves FloralRoman J Claprood CompanySaginaw Valley FloralSan Diego Florist SuppliesSequoia Wholesale FloristShamrock Wholesale Florist Shibata Floral CompanyShinoda Design Center Signature Floral Supply South Western Floral Southern FloralSouthern WholesaleStaalduinen Floral Taylor WholesaleTennessee Florist SupplyTennessee Wholesale Florist The Flower GroupThe Roy Houff CompanyTommy’s Wholesale FloristVans Floral Products Washington Floral ServiceWaterDaleWestbrook Floral Zieger & Sons Inc.

steps5 offresh5 steps of fresh, available from these fine wholesale partners...

sanitizeClean, disinfect and deodorize work surfaces, cutting tools and buckets to help maximize flower quality and vase life. EPA-Approved Floral Product.

4

1

2 hydrateJumpstart flowers by unclogging stem cells and improving flower food uptake.

nourishProvide nutrients to fully open flowers while increasing freshness and quality – what your customers expect.

3

5 customer care Educate customers to enjoy their flowers longer with the addition of a professional flower food take-home sachet.

protectRefresh, hydrate and protect flowers with a last-step finishing spray to extend the enjoyment of receiving flowers.

www.floralife.com

Check out the 5 steps of fresh on IDEA Channel. www.oasisfloral.com/IDEAChannel

ContactjaylaLove@214-663-1937ForMoreInformation.

Visit the BloomNet technologies Booth for a live demo of the Floral industry’s most innovative point of sale solution!

joButtram,aaF,aMF,isa35yearindustryveteran.SheistheownerandoperatorofShirley’sFlowersInc.inrogers,ar.Shirley’sFlowersInc.hasreceivedBestoftheBestFloristawardin3countiesbyarkansasDemocratGazettefor2009and2010andalsohasbeennamedfor10yearsrunningBestfloristinNorthwestarkansasbyBentoncountyGazette.Shirley’sFlowersinc.workhasbeenfeaturedtimeandtimeagaininatHomeinarkansasMagazine,CelebrateMagazineandWeddingswithstylemagazine.

johasservedonthreecommitteesforSocietyofamericanFloristinWashingtonD.C.ThecommitteesthatjoservedonwereFloralManagementadvisoryCommittee,retailersCouncilandConsumerMarketingCommittee.recentlyjoandherdaughterShelbywerefeaturedonthefrontpageofSaFFloralManagementMagazineontheMarch2009issue.joalsohasservedasaboardmemberandpresidentoftheOzarkFloristassociationandthearkansasStateFloristassociation.ButtramreceivedtheOzarkFloristassociation’sawardofMeritin2002,andthe2006arkansasFloristassociation’sBillPlummerDistinguishedServiceawardforcommitment,dedicationandservicetotheindustry.In2007jowasinductedintotheamericanacademyofFloralCulture.

Thisjuneof2010joButtramwashonoredasaCrowningachieversBusinessWomenandwascelebratedasastrongsuccessfulbusinessowner.ThishonorforanontraditionalentrepreneurwasgivenbyaNationalorganization.jowasalsofeaturedinFebruaryinanarkansasstatemagazineasoneofthe“FaBFIVE”andwastheonlywomenfeatured.Thearticlelookedatentrepreneurwhocamefromdifferentplacesandbackgroundsandtalkedabouttheiraccomplishments.

joattributeshergreatsuccesstoherhusbandrandyof31yearsanddaughterShelbyandherfloralfamily,thestaffatShirley’sFlowersInc.whoalwaysstandbehindsher.

EMBraCINGOurFLOrISTNESS™

2012 Fresh Forum® Program Agenda

2012 Summer FreSh Forum®

DATE TITLE

01.10 Valentine Boot Camp 2.0 (replay)

02.07 New Hire Training an action plan to get new employees up to speed quicker, better and easier

03.13 Spring Holiday Boot Camp 2.0 an action plan covering Easter, Secretary’s Day and Mother’s Day

04.10 Prom Boot Camp learn to get more pre-orders, streamline the sales process and make more profit on every corsage

05.22 Weddings 102: a follow up to our first webinar on dealing with bridezillas, wedding planners, quotes, stingy brides and much more

06.12 Funeral Sales Boot Camp 2.0 learn to sell by size instead of price and see your sales increase by double digits!

07.17 Professional Customer Service Skills 2.0

08.21 Professional Sales Skills 2.0

09.17 Human Resources 2.0 Please note, this webinar takes place on a Monday – all others are on a Tuesday

a follow up to last year’s super-successful webinar with guest speaker Tracy Burger

10.16 Cost Control Boot Camp learn to lower your cost of goods dramatically and operate your store more efficiently

11.06 Holiday Boot Camp 2.0 an action plan to be more organized, efficient and profitable at Thanksgiving and Christmas

12.04 Point Of Sale System Boot Camp just in time for the holidays, learn tips and tricks to get much more from your system whether from a wire service or independent provider

The Floriology Institute and FloralStrategies are pleased to offer you the 2012 Customer Service and Sales Webinar Series. BloomNet Florists ONLY pay $49.99 (50% OFF the Standard Rate of $99.99). Replays are available for $49.99. Please call FloralStrategies at 1-800-983-6184 with any questions.

to work with the best Fresh Floral Farms & Suppliers in the Industry!

BloomNet is Proud...

Visit us at www.BloomNet.net or call us at 1-800-BloomNet (1-800-256-6663) today!

technology made Simple

BloomNet EssentialBest-in-class software guiding everyday operations for BloomNet Florists

Directory OnlineFast and easy order entry, florist selection and sending

Business Management SystemFloral industry’s most innovative point of sale solution

Hosted WebsitesFeature-rich solutions for connecting with customers

Credit Card ProcessingCost effective, secure and reliable

InnovatIon In EducatIon

for the NextGeneration of Floral Designers!

FOLLOWUS ON

01_BN0412.indd 1 4/23/12 3:43:55 PM

Floriology® MagazineFresh Ideas from leading Industry experts

Floriology® InstituteState-of-the-Art Facility, AIFD Approved Pathway Provider, Support for competition and National Certification

napcoEducational VideosLatest Trends, Designs and Shapes in containers and glassware

For more info: www.mybloomnet.net or call 1-800-BloomNet (1-800-256-6663)Scan for Floriology Institute course schedule