2 0 1 2 C H I N O A I R S H O W | S A T & S U N | M A Y 5 - 6 , 2 0 1 2

2012 SPONSORSHIP OPPORTUNITIES

Our Mission

It is the Mission of Planes of Fame Air Museumto preserve aviation history,

inspire interest in aviation, educate the public,and honor aviation pioneers and veterans.

Thank you for yourconsideration and support.

The Planes of Fame Air Museum sponsorship programs are flexible andadaptable to meet your needs. We can customize a sponsorship packagefor you, based on your requirements, to create a successful partnership.We offer opportunities at the Planes of Fame Airshow, the Taste of FlightGala, the Hands-On Aviation Education Center, and a host of events atthe museum. We are confident your sponsorship will deliver your neededresults. Planes of Fame Air Museum is a 501(c)(3) organization and willprovide the documentation required by your company.

2

Thank you for your interest in supporting theannual Planes of Fame Airshow, a traditionsince 1980.

In the last four years, we’ve experiencedattendance records and we expect themomentum will continue. In 2011, attendancegrew to an estimated 35,000 Southern

California spectators. We have an extensive marketing and advertisingprogram planned for 2012 and we anticipate including your organization inthe materials.

The Planes of Fame Air Museum, founded in 1957 by Ed Maloney, is whereaviation history lives. It is the oldest independently operated aviation museumin the United States. The museum collection spans the history of mannedflight from the Chanute Hang Glider of 1896 to the space age Apollo Capsule.

This event is conducted as an activity of the Planes of Fame Air Museum,a 501(c)(3) organization. The proceeds support the children of local schoolsthrough our new interactive Hands-On Aviation Education Center, the monthlyliving history days and the preservation of aviation history for all.

We thank you for partnering with us and making the airshow a success.Please join us on May 5-6, 2012 for this spectacular family event.

Your friend and partner,

Karen HintonDirector of DevelopmentPlanes of Fame Air Museum7000 Merrill Ave., #17, Chino, CA 91710909.597.3722 | Direct 909.597.4754karen.hinton@planesoffame.orgwww.planesoffame.org

3

4

Airshows aremarketing brandingopportunities.People are bombarded withadvertisements from the moment theywake to the moment they go to sleep.Airshows provide a new and uniquebranding opportunity for marketers toescape the clutter and project theirmessages in a landscape that is notyet crowded with mass advertising.For a period of time measured in hoursand minutes rather than seconds,customers and potential customersare exposed to comparatively fewmessages. Airshows are world-classentertainment in a festival environment,organized by the community and forthe community. They providecompanies with:

- Title sponsorship opportunities.- Unmatched density of exposure.- Intense fan loyalty.- Ideal consumer demographics.- Unparalleled sampling, couponing

and product give-awayopportunities.

- Exclusive brand sponsorship tiedto on-site sales.

- Cross promotions between brandsand area retailers.

- Partnerships between non-competing products and services.

- One-of-a kind VIP hospitality.- Identification with popular

charitable causes.

Source: International Council of Air Shows (ICAS)2006 Spectator Research; Data Summary January 2007.

AIRSHOW EVENT DEMOGRAPHICSAirshows are clearly family events.

Half of the attendees (48%) had a child in their group. One thirdof attendees (32%) had a child under 10 years old in their group.

Among all attendees the average group size was 3.6 people.Among those attending with children the average group size was4.6. For those attending with children under 10 years old, thesize was 4.9 people.

The majority is male. Seven out of ten (72%) are over 35 yearsold. 28% under 35 years old, 41% between 35 and 49 years oldand 31% over 50 years old.

Four out of ten (41%) completed four-year college or higher.25% four year college and 16% post graduate degree.

Gender Male........................................61%Female....................................39%

Age 18-24 ........................................9%25-29 ........................................9%30-34 ......................................10%35-39 ......................................13%40-44 ......................................14%45-49 ......................................14%50-54 ......................................10%55-59 ........................................7%60+ .........................................14%

Attending with children Yes .........................................48%No...........................................52%

Household Income Under $18,000..........................5%$18,000 - $25,000 ....................6%$25,000 - $35,000 ..................10%$35,000 - $50,000 ..................15%$50,000 - $75,000 ..................24%$75,000 - $100,000 ................19%$100+ .....................................21%

Own home Own ........................................68%Rent ........................................24%Other.........................................8%

Education Some High School....................4%High School Graduate ............21%Some College .........................34%College Graduate ...................25%Post Graduate ........................16%

Internet Access at home......................80%

Purchasing power Bought new car inlast 3 years .............................40%

5

EXPOSURE OPPORTUNITIESMARKETING STRATEGY

RadioAM 1510 OntarioKOLA FM 99.9KFROGKCAL 96.7 FMHonor Duty Country 590 AMKROQKLOSKCBSKYSRKBIGKSPA

TVKABC-TBKCAL - TVKCBS-TVKNBC-TVKTLA - Channel 5Fox News - Channel 11

Organizations Marketing4th District - San Bernadino CoAmerican LegionAuto Club of Southern CaliforniaBoys and Girls ClubsChino Valley ChamberCounty of San BernardinoDir. Of County's MuseumLarry Stone BooksOntario Convention Center & Visitors BureauPlanes of Fame Air Museum Gift ShopSan Bernardino County AirportsUniversity of La VerneWathen Aviation AcademyYMCAYoung Eagles

WebsitesAirshowBuzz.comChino AirportDave's Warbirds WebsitesDeltaWeb Airshow GuideOntario Convention Center & Visitors BureauPalm Springs DesktopPlanes of Fame Air Museum Website & FacebookRecreational Flying WebsiteWarbird Depot Website

AdvertisementsAir ClassicsChino ChampionDaily BulletinFamily MagazineFlyPast (UK)InFlight USAInland Empire TravelhostInland Entertainment ReviewOrange County RegisterPacific Flyer MagazineWarbirds InternationalKROQKLOSKCBSKYSRKBIGKSPA

PublicationsAeroplane MonthlyAircraft IllustratedAir Classics MagazineAirventure PublishingAmerican TownsAntelope Valley NewsThe ArgonautAOPA MagazineBig Bear GrizzlyBomber Legends MagazineChina PostChino ChampionChino Valley ParentCity News Group (Colton, Grand Terrace, Loma Linda)Claremont CourierDaily AviatorDaily BulletinDaily Press - High Desert/VictorvilleDesert TrailDesert Sun / Palm SpringsEAA -Sport Aviation/Sport PilotEl MojaveFlight JournalFlyPastFlightpath & Pacific Wings MagazinesHesperia StarHigh Desert StarIn FlightInland Empire MagazineInland Empire WeeklyInland Entertainment ReviewInland Valley DailyLA Library Writer's CoachLA Parent MagazineLa Prensa (El D)LA Times TravelLA TimesLA Times - Glendale News PressMountaineer ProgressOC WeeklyOntario Convention Center & Visitors BureauOrange County RegisterOrange County Register EntertainmentPacific Flyer NewspaperPacific Wings MagazinePalm Springs Life MagazinePasadena Star NewsPasadena IndependentPasadena WeeklyPilotMagPress Telegram / Long BeachSan Bernardino CountySan Bernardino Sun NewspaperSan Diego Union TribuneSan Marino TribuneSanta Paula TimesSmithsonian Air & Space MagazineSouthwest Aviation ReportSouth Pasadena ReviewThe Press-Enterprise / RiversideUrban Living MagazineWarbird Aero PressWarbird MagazineWarbird RadioWestways AAA magazineWorld Airshow News magazineWhittier Daily NewsWings of Gold

Additional PromotionPostersFlyersMini flyersPostcardsColoring pagesChamber of Commerce insertsEvent programPA announcing during eventE-mail BlastsFacebook postingsBillboardsBanners on airport fenceTwitter

Marketing for you.Our airshow attracts spectators

not only from SouthernCalifornia, but the world. Asyou can see, our marketingstrategy is comprehensive.

6

VINTAGE WINGS SPONSORSHIP$35,000

Opportunities.The “Sky is the Limit” for this Vintage Wings Sponsorship. Yourcompany and guests will have use of the Cal Aero Aviation CountryClub at Chino Airport. Designed as a throwback to the “Golden Age”of aviation, this strikingly beautiful facility is a reproduction of a 1930’shangar and has an un-parallelled center stage view of the airshowand static display area.

A custom package has been designed with you in mind. Below aresome of the benefits you will receive as a Vintage Wings Sponsorof the 2012 Planes of Fame Airshow. Unlimited possibilities areavailable to maximize the benefits to your company.

Vintage WingsTwo Vintage Wings Sponsorship packages available for 2012

• Enjoy the airshow from the Aviation Country Club in the shade and with all the amenities of a “Sky Box” setting at a sport arena or stadium for up to 125 guests.

• Access to the “Observation Tower” and “Sky Deck” at Cal Aero Aviation Country Club where your guests gather for a second story view of the airshow as well as the unmatched spectacular 360 degree views from the 35 ft. high observation tower!

• Upgraded Catered Continental Breakfast• Abundant catered spread of delicious lunch options• Upgraded “Vintage” wine and beer at a hosted bar• After Airshow “De-Briefing Party” with upgraded “Vintage” wine

tasting and beer, food and entertainment. Saturday Only.• VIP parking on CAAACC ramp for up to 20 cars.

Additional benefits of this premium package include:- One Gold Membership to the Planes of Fame Air Museum,

(12 passes), plus, two individual memberships.- Up to 125 airshow admission passes- VIP Chalet Airshow viewing passes up to 30- Event program ad, full page, b/w- Recognition during airshow by announcer daily (3)- Airshow booth space 10’ x 10’- Logo on marketing materials, deadline applies- Recognition in Planes of Fame Air Museum newsletter- Website logo and link from airshow website- Two 3’ x 8’ banners displayed at hangar. Please provide banners.- Your flyer inserted in our publicity media kits.- Airshow poster, autographed by performers.- Airshow T-shirts (10)- First right of refusal for 2013.

PLATINUM WINGS SPONSORSHIP$25,000

Opportunities.

A custom package has been designed with you in mind. Beloware some of the benefits you will receive as a Platinum WingsSponsor of the 2012 Planes of Fame Airshow. Unlimited possibilitiesare available to maximize the benefits to your company.

Platinum Wings

- One Platinum Membership to the Planes of Fame Air Museum, (15 passes), plus, four individual memberships.

- Airshow adult passes (50)- Airshow kids passes (100)- VIP Catered Chalet Airshow passes (25)- VIP Parking passes (12)- Event program ad, full page, b/w, premium placement- Recognition during airshow by announcer daily (5)- Two public announcements during airshow each day (2)- Premium booth space 20’ x 20’- Logo on marketing materials which include, but, not limited to:

Ads, flyers, postcards, poster, website, passes, signs, e-mail blasts, facebook, and more.

- Recognition in Planes of Fame Air Museum newsletter- Website logo and link from airshow website- Signage on speakers (provide 8, size 18” x 24”)- Name on electronic board- Mention of name on radio commercial- Two 4’ x 12’ giant banners displayed at event fencing

during airshow weekend. Please provide banners.- Your flyer inserted in our publicity media kit.- Two airshow posters, autographed by performers.- Airshow T-shirts (8)- Option to have logo on a performers wings (first come basis)- Category exclusivity- First right of refusal for 2013

Deadline applies to logo on printed materials.

7

GOLD WINGS SPONSORSHIP$10,000

Opportunities.

A custom package has been designed with you in mind. Beloware some of the benefits you will receive as a Gold Wings Sponsorof the 2012 Planes of Fame Airshow. Unlimited possibilities areavailable to maximize the benefits to your company.

Gold Wings

- One Gold Membership to the Planes of Fame Air Museum, (12 passes), plus, two individual memberships.- Airshow adult passes (25)- Airshow kids passes (50)- VIP Catered Chalet Airshow passes (15)- VIP Parking passes (8)- Event program ad, full page, b/w, key placement- Recognition during airshow by announcer daily (3)- A public announcement during airshow each day (2)- Premium booth space 10’ x 20’- Logo on marketing materials which include, but, not limited to:

Ads, flyers, postcards, poster, website, passes, signs, e-mail blasts, facebook, and more.

- Recognition in Planes of Fame Air Museum newsletter- Website logo and link from airshow website- Mention of name on radio commercial- Two 3’ x 8’ giant banners displayed at event fencing

during airshow weekend. Please provide banners.- Your flyer inserted in our publicity media kit.- Airshow poster, autographed by performers.- Airshow T-shirts (5)

Deadline applies to logo on printed materials.

8

9

SILVER WINGS SPONSORSHIP$5,000

Opportunities.

A custom package has been designed with you in mind. Beloware some of the benefits you will receive as a Silver Wings Sponsorof the 2012 Planes of Fame Airshow. Unlimited possibilities areavailable to maximize the benefits to your company.

Silver Wings

- One Silver Membership to the Planes of Fame Air Museum, (10 passes).- Airshow adult passes (15)- Airshow kids passes (25)- VIP Catered Chalet Airshow passes (8)- VIP Parking passes (4)- Event program ad, half page, b/w- Recognition during airshow by announcer daily (2)- One public announcement during airshow (1)- Premium booth space 10’ x 10’- Logo on marketing materials which include, but, not limited to:

Ads, flyers, postcards, poster, website, passes, signs, e-mail blasts, facebook, and more.

- Recognition in Planes of Fame Air Museum newsletter- Website logo and link from airshow website- Two 3’ x 6’ banners displayed at event fencing

during airshow weekend. Please provide banners.- Airshow poster, autographed by performers.- Airshow T-shirts (3)

Deadline applies to logo on printed materials.

10

BRONZE WINGS SPONSORSHIP$2,500

Opportunities.

A custom package has been designed with you in mind. Beloware some of the benefits you will receive as a Bronze WingsSponsor of the 2012 Planes of Fame Airshow. Unlimited possibilitiesare available to maximize the benefits to your company.

Bronze Wings

- One Bronze Membership to the Planes of Fame Air Museum, (6 passes).- Airshow adult passes (10)- Airshow kids passes (20)- VIP Catered Chalet Airshow passes (4)- VIP Parking passes (2)- Event program ad, 1/4 page ad- Recognition during airshow by announcer daily (2)- Name on marketing materials which include, but, not limited to:

Ads, flyers, postcards, poster, website.- Recognition in Planes of Fame Air Museum newsletter- Website logo- One 3’ x 6’ banners displayed at event fencing

during airshow weekend. Please provide banners.- Airshow poster, autographed by performers.- Airshow T-shirts (2)

Deadline applies to printed materials.

11

COPPER WINGS SPONSORSHIP$1,000

Opportunities.

A custom package has been designed with you in mind. Beloware some of the benefits you will receive as a Copper WingsSponsor of the 2012 Planes of Fame Airshow. Unlimited possibilitiesare available to maximize the benefits to your company.

Copper Wings

- One Family Membership to the Planes of Fame Air Museum, (4 family member passes).- Airshow adult passes (5)- Airshow kids passes (10)- VIP Catered Chalet Airshow passes (2)- VIP Parking passes (1)- Recognition in event program- Recognition during airshow by announcer daily (1)- Recognition in Planes of Fame Air Museum newsletter- Airshow poster, autographed by performers.- Airshow T-shirts (1)

Deadline applies to printed materials.

12

FRIENDS OF THE AIRSHOW SPONSORSHIP$250-$500

Opportunities.

A custom package has been designed with you in mind. Beloware some of the benefits you will receive as a (cash) Friendssponsor of the the 2012 Planes of Fame Airshow. We thank youfor your participation.

Friends of the Airshow

- One Individual Membership to the Planes of Fame Air Museum- Airshow adult passes (2)- Airshow kids passes (5)- Recognition in event program- Recognition in Planes of Fame Air Museum newsletter- Airshow poster, autographed by performers.

Deadline applies to printed materials.

13

SPECIAL SPONSORSHIPS FOR 2012CUSTOM

Opportunities.These custom packages have been designed to capture specialinterests of the 2012 Planes of Fame Airshow. We hope you willconsider these options designed to deliver.

VETERAN’S SPONSORSHIP$10,000Last year’s theme was “100th Celebration of Naval Aviation.”Through your sponsorship, a panel of American Veterans will beable to speak during the airshow and receive a bronze plaque. Yourcompany name will be utilized on all the materials for the airshowto promote this benefit, plus, you will receive all the perks listedunder the Gold Wings Sponsorship. This is a great way to showyour patriotism to the men and women that have worked hard andsacrificed their lives to protect the freedom we enjoy today. This isan exclusive sponsorship opportunity.

KIDS AIRSHOW AREA SPONSORSHIP$5,000This is an exclusive sponsorship opportunity. Children are a majorpart of our airshow, and you would not want to miss exclusivity ofbeing naming sponsor of this area. Your company name will beutilized on all the materials for the airshow, plus, you will receive allthe perks listed under the Silver Wings Sponsorship.

AIRSHOW AND TASTE OF FLIGHT GALASPONSORSHIP BUNDLESCUSTOMTo maximize your company exposure, we are able to create acustom package for you by bundling our two largest events of theyear. Each year, Taste of Flight brings a high-profile aviation figurebringing hundreds of leaders together. We also offer custom“Presenting Sponsorships.” Let’s meet, and discuss this possibility!

Deadline applies to printed materials.

14

Company / Organization ___________________________________________________________

Contact Person __________________________________________________________________

Address ________________________________________________________________________

City/State/Zip _____________________________________________/________/______________

Phone (________) ________________________________________________________________

Cellular (________) _______________________________________________________________

Fax (________) __________________________________________________________________

E-mail__________________________________________________________________________

Please charge my: __ VISA __ MasterCard

No. ____________________________________ (type numbers only, no dashes) Exp. _______

Name on credit card ______________________________ Signature ________________________

Please make checks payable to: Planes of Fame Air MuseumMail to: Planes of Fame Air Museum, 7000 Merrill Ave., #17, Chino, CA 91710FAX to: 909.597.4755

For more information, please contact committee representatives:Karen Hinton at 909.597.4754, karen.hinton@planesoffame.org

Steve Wallace at 909.597.7576, steve.wallace@planesoffame.orgTom Nightingale at 951.201.9900, tom.nightingale@wellsfargo.com

Sandy Sickler at 949.842.6204, sandy@calaeroevents.comSusan Newman-Harrison at 909.626.7442, cell 951.640.0455, flylady112tc@yahoo.com

Sponsorship deadline applies to printed materials. THANK YOU.

2012 AIRSHOW SPONSORSHIP APPLICATIONLEVEL OF SPONSORSHIP

__ Vintage Wings Sponsor...........................$35,000__ Platinum Wings Sponsor.........................$25,000__ Gold Wings Sponsor ...............................$10,000__ Silver Wings Sponsor................................$5,000__ Bronze Wings Sponsor .............................$2,500__ Copper Wings Sponsor .............................$1,000__ Friend of the Airshow Sponsor.................$_______ Special Sponsorship ................................$_____

The tax deductible contribution for each package varies. Straight donations to the Planes of Fame Air Museumare 100% tax deductible. Planes of Fame Air Museum is a 501(c)(3) organization. Tax ID# 95-6092771

In Support of the 2012 Planes of Fame Airshow,please sign me up for the following sponsorship level:

Company Organization: Contact Person: Address: E-mail: Exp: Name on credit card: Visa: OffFriend Sponsor amount: Special Sponsor amount: Phone area code: Cellular area code: Fax area code: phone number: cellular number: fax number: Credit card number: Zipcode: State: City: Mastercard: Off