Monday, October 1, 2012

Fall ConferenceSpecial Guest Speaker:

Jim StreiselJim Streisel is the adviser of the Carmel (Ind.) High School HiLite newspaper and its online edition, www.hilite.org. Streisel has written two journalism textbooks, High School Journalism: A Practical Guide and Scholastic Web Journalism: Connecting with Readers in a Digital World. He was named the 2011 Carmel Clay Schools Teacher of the Year and the 2011 Indiana Journalism Adviser of the Year. He is also a 2012 National Scholastic Press Association Pioneer Award recipient.

(all sessions in the RH Theater)

dvisers please check to be sure each student you registered has a program. If not, check in Room 301 at the registration desk to be sure each staffer is listed.

Don’t forget to join us for the awards ceremony at 1:10 p.m. in the Russell House Ballroom. Also, yearbook and magazine staffers, keep in mind the afternoon session that will be going on during the ceremony.

If you have questions or need additional information about SCSPA or today’s program, please feel free to ask an association officer (wearing blue SCSPA T-shirts) or stop by registration desk in Room 301.

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Other Guest Speakers:

Billy DunlapOwner of Dunlap Media, LLC

Andy Shain

The State Newspaper

David KnightLancaster Co. School District

ADV - Adviser • ALL - Open to all • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography YB - Yearbook

South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia

8 – 9 a.m._________________________________

Registration (ADV)Room 301/Witten RoomAdvisers should come to the Witten Room (301) to register and pick up conference materials.

8 – 2:35 p.m._______________________________

Exchange area/scholastic journalism handouts (ALL)2nd Floor outside BallroomPlease drop off your publications outside the ballroom on the second floor and pick up copies of other magazines, newspapers and yearbooks.

9 – 9:45 a.m.______________________________

Advisers’ network (ADV)201After you have gotten your students off to their classes, join other SCSPA advisers for a few minutes of relaxation and networking.

Being a mobile reporter (BC)205Amy Medlock-Greene, Dutch Fork HSNo camera on hand to get that perfect shot? Learn how to get the most use of your cell phone by recording video, taking photos and much more.

Oh, snap! (P)302Rene Horton, Pleasant Hill MSGet tips on how to squash the typical Facebook photo and create photos that will spark the interest in your reader.

Breaking the magazine mold (MG)303Russell Young, Dutch Fork HSA literary magazine doesn’t have to look like a magazine. Getting away from an 8.5 x 11 saddle-stitched format can make your magazine more visually-appealing and excite your staff and student body.

Finding your voice (NP)304Amy Goodwin, Camden HSJunie B. Jones has her voice. Hermione Granger has a distinctive voice. Even Smeagol has a voice that is distinctively his own. Journalists have their voices too. In this session learn how to discover your writing voice and have readers looking forward to reading your opinion pieces.

Gotcha covered (YB)305Deborah Gascon, Dutch Fork HSThe yearbook is supposed to cover everyone in the school. This session will teach creative techniques to accomplish this goal and help your staff get every student, club and activity in your book.

Journalism’s 10 deadly sins (about editing) (ALL)TheaterJim Streisel, Carmel HS (Ind.)This is a general session that’s good for all students. Get a Top 10 checklist of practical items to look for before submitting a piece of writing to help make it sound more professional.

9:55 – 10:40 a.m.____________________________

Advisers’ business meeting (ADV)201Phillip Caston, SCSPA chairPublication advisers interested in discussing SCSPA contests, evaluations, awards and other organization issues are encouraged to attend this meeting.

You, YouTube and the law (ALL)203Jay Bender, USC School of Journalism and Mass CommunicationsFrom YouTube to Google Images, from Facebook to Twitter, the Internet offers new legal issues for student journalists. Let our legal expert tell you what you can and can’t use from the Internet and how you can use online tools in your publication..

Beyond broadcast (BC)205Rachel McAfee, Dutch Fork HSGet inspired! Expose your staff’s personality and talents by using your camera for more than just news stories or features. Include PSAs and music videos to keep your viewers not only informed but also entertained.

Covering sports at your school (NP)302Billy Dunlap, Owner of Dunlap Media, LLCDunlap will look at creative ways to tell a sports story without the typical scores and highlights. Whether you cover sports in print, online, through podcasts or video blogs or more, this session will make reporting sports fun!

Diversifying magazine content (MG)303Alex Cone, Dutch Fork HS“Oh look, someone submitted another poem!” Evaluators are always looking for magazines wtih a broad spectrum of genres. Your school is full of diverse writing. Let’s discuss ideas for tapping into those resources and expanding your content beyond short fiction and poetry.

Inspiring designs (YB)304Bryce Conti, J.L. Mann HSNeed to mix up the same old, same old? Break free from the last year’s mold. Learn how to make your yearbook layout not only organized but innovative.

Unclog your blog (DM)305Andy Shain, The State newspaperThe State newspaper blogger Andy Shain will share his expertise on how to draw readers to your blog and how to keep them coming back for more.

ADV - Adviser • ALL - Open to all • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography YB - Yearbook

South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia

Column writing (NP)315David Knight, Lancaster County School DistrictWho cares what you have to say? Make them care! The key to a great column is making your readers care about you. Get tips on how to write an amazing column that will both interest and matter to your reader.

Deconstructing a story (ALL)TheaterJim Streisel, Carmel HS (Ind.)Readers today expect to see a variety of aspects of a single story. Print publications use sidebars, broadcast staffs use SOTs and vidoe and online staffs use audio, video, polls, etc. Come see how you can plan your coverage to look at a single story through multiple lenses.

10:50 – 11:35 a.m.____________________________

Journalism education in the 21st century (ADV)201Carol Pardun, USC School of Journalism & Mass CommunicationsCome join the director of the School of Journalism and Mass Communications to discuss how journalism education is changing to meet the needs of students and the reality of careers in the media.

Marketing like a professional (YB)203David Patrick, JostensLearn the tricks of the trade in selling your yearbook and ads the professional way. This class will offer some marking techniques to entice students to buy your book and advertisers to buy ads.

Election 2012: Political reporting (ALL)205Charles Bierbauer, USC College of Mass Communications & Information StudiesEmmy-winning CNN correspondent and dean of USC’s CMCIS shares his experiences covering politics and gives tips on how to cover the upcoming election.

Lucky 13 (ALL)302Brandi Moss & Devon Swale, Herff JonesParticipants in this session will get 13 ideas to incorporate in their publications and classroom to excite readers and ensure success for 2013. Instructors will blend design trends, coverage, sales strategies, social media and the digital age to enhance the production staff, school interest, and overall publication quality.

The art of editor war (ALL)303Phillip Caston & Katie Jones, J.L. Mann HSHundreds of years ago, an ancient Chinese general, Sun Tsu, developed a theory to successful warfare and leadership. His strategies are still used today by CEOs, politicians and generals. Learn how you can apply these techniques when you become editor-in-chief and conquer leadership challenges.

Group Hug (ALL)304Bryce Conti, J.L. Mann HSMake your staff a team inside and outside of the classroom. Learn new ideas in order to make your staff one big happy family.

Writing for the Internet (DM)305Andy Shain, The State newspaperWriting for an Internet audience demands a different style from traditional print writing to grab readers’ attention. Shain has been a newspaper reporter for 20+ years and has embraced the Internet news trend. He will talk about how to write for the Internet, include interactive elements in news stories and use social media to expand a story or get story ideas.

22 Great leads (and not so great leads) (ALL)315David Knight, Lancaster County School DistrictThe first words of a story can either capture your readers or make them stop reading. Learn how to draw readers in and keep them reading

Oh, the places you’ll go (DM)TheaterJim Streisel, Carmel HS (Ind.)Get excited about all the possibilities online. From social media to QR codes to website tools and everything in between there are so many places to go with your publications and productions.

11:45 – 1:15 p.m.___________________________

Lunch Students will eat lunch on their own. Advisers and guest speakers are invited to dine in the Preston Dining Room for a luncheon buffet. Doors are located on the ground level on the Greene Street side near the Thomas Cooper Library.

1:15 – 2:30 p.m.____________________________

Spring Conference Awards CeremonyBallrooms A, B, CSee back page for program order.

1:40 – 2:30 p.m.____________________________

How to tell a great story (ALL)TheaterDavid Knight, Lancaster County School DistrictYou don’t need a camera to paint a picture in the minds of your audience. Learn how to make your journalistic writing bring visual images to mind and how to draw readers into a story and keep them reading.

ADV - Adviser • ALL - Open to all • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography YB - Yearbook

South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia

Chair: Phillip Caston, J.L. Mann HS

Vice Chair: Scott Compton, Chapin HS

Secretary: Deborah Gascon, Dutch Fork HS

Representatives

Broadcast: Karin McKemey, Fort Mill HS

Coastal: Liza Bethel, Beaufort HS

Jr. High/Middle School: Kristin Turner, Meadow Glen MS

Magazine: Russell Young, Dutch Fork HS

Midlands: Brenda McPeeks, Sumter HS

Newspaper: Cindy Koon, South Pointe HS

Online/Digital Media: Katie Yon, Brashier Middle College Charter HS

Piedmont: Amy George, Laurens District 55 HS

Yearbook: Jenny Proctor, Richland Northeast HS

President: Bryce Conti, J.L. Mann HS

Vice President: Carter Perry, J.L. Mann HS

Representatives

Broadcast: Rachel McAfee, Dutch Fork HS

Coastal: Rebekah Crandall, Beaufort HS

Magazine: Kaelyn Jiran, South Pointe HS

Midlands: Alex Cone, Dutch Fork HS

Newspaper: Caroline Stewart, Chapman HS

Online/Digital Media: Brianna-Marie Ealy, South Pointe HS

Piedmont: Megan Plassmeyer, J.L. Mann HS

Yearbook: Anna Belue, Landrum HS

Chair: Amy Goodwin, Camden HS Rene Horton, Pleasant Hill MS Amy Medlock-Greene, Dutch Fork HS Dana Miley, James Island Charter HS Beth Underwood, ex officio

*Adviser officers complete their two-year terms in spring 2014. **Student officers serve through the 2013 spring conference.

Board MeMBers• General Welcome- Bryce Conti, J.L.

Mann HS, Student President

• Welcome – Charles Bierbauer, dean of College of Mass Communications and Information Studies, and Carol Pardun, director of the School of Journalism and Mass Communications

• Keynote address: David Knight

• Awards Conference Emcee - SCSPA Director Karen Flowers

• 7 Individual Magazine Competitions – Best Art; Best Article; Best Cover; Best Photo; Best Poem; Best Short Story;

Best Spread Design.

• 7 Individual Yearbook Competitions – Best Cover; Best Feature Photo; Best Feature Story; Best Sports Photo;

Best Spot Photo; Best Spread Design; Best Theme Development.

• 10 Magazine Evaluations (Merit/Honor/Superior/All-State)

• 23 Yearbook Evaluations (Merit/Honor/Superior/All-State)

• 1 Most Improved Magazine

• 1 Most Improved Yearbook

• 5 Yearbook Palmetto Awards

• Bruce E. Konkle Rising Star Award

• Special Thanks To............................

• 1 Best S.C. Scholastic Magazine

• 1 Best S.C. Scholastic Yearbook

PLEASE send one staff member to the front of the Ballroom at the end of the awards ceremony to pick up your Gazette and Scholastic Review. THANK YOU!

SCSPA Keynote and Awards Ceremony at 1:10 p.m. in the Russell House Ballroom

2012-2013

student officers**

adviser officers*

finance coMMittee*