PRIVATE AND CONFIDENTIAL 1

PRIVATE AND CONFIDENTIAL

Increase Trade within Sub- Saharan Africa, contribute to 1% of total trade with Africa within 60 months, contributing approximately US$ 70 Billion revenue to Africa, link Sub Sahara Africa with 330 cities globally through World Trade Centers in 90 countries.

Sub Sahara Africa

2

PRIVATE AND CONFIDENTIAL

Strategy Overview

Establish the 1% objective

Decide on the Business Sectors

Build a Scalable business model

Establish a Presence

Build Strong regional and sovereign relationships

Increase global reach

3

•Had to be Trans Africa•Had to be Focused:

•Sectors •Sector Size (SME & BoP)

•Had to be measurable,•Capacity planning is geared towards achieving goal.•Current results indicates achievability

•Cannot be everything to everyone•Current focus is:

•Mining (ferrous & non-ferrous)•Agriculture•Oil Gas•Manufacturing

•Specific Strategy due to SME & BoP focus•Had to breach the Technology Gap in Africa to achieve scalability•Centralized processing office for all Trade Agreements•Establish strong on-the-ground trade transaction origination offices

•Presence had to be:• Physical •Digital and Media•Overcome Soft Infrastructure

inhibitors by building strong governmental, NGO and NPO entities in each country

•Link with all other World Trade Centers globally •Improve access to Trade Finance•Remove Trade Finance Risks as far as possible for DFI’s and other Investors,

•Sovereign Risk Spreads•Counter Party Risk•Performance Risk•Short Term high Yield Trade Returns

PRIVATE AND CONFIDENTIAL 4

30 MAY – 1 JUNE 2012

PRIVATE AND CONFIDENTIAL 5

INVITING ALL MEMBERS OF THE WTCA TO CAPE TOWN

PRIVATE AND CONFIDENTIAL 6

WHY ATTEND:

- Identify business and trade

opportunities in new markets

- Know the potential of Africa as a

gateway for your business

- Networking opportunities

- Business Matchmaking

- Update your knowledge of the

African economies

- Extend your stay and enjoy the

magnificent beauty of Africa

PRIVATE AND CONFIDENTIAL 7

PRIVATE AND CONFIDENTIAL 8

VENUE:CAPE TOWN INTERNATIONAL CONVENTION CENTRE (CTICC)Located in the hub of the city’s beautiful northern foreshore, the Cape Town International Convention Centre (CTICC) is a cosmopolitan showcase where ideas and cultures from around the globe are able to meet and mingle against the stunning backdrop of Table Mountain. World-class standards and specifications mean that the CTICC is not only designed to meet any conference or event expectation, but also ensures the experience as a whole is an unforgettable one.

PRIVATE AND CONFIDENTIAL 9

ACCOMODATION:

4 AND 5 STAR ACCOMODATION

PRIVATE AND CONFIDENTIAL 10

PRIVATE AND CONFIDENTIAL 11

UNIQUE SELLING POINT:

WTC Cape Town will, during the EMEA meeting also host Africa’s largest Trade & Investment expo.

“The Future of Trade Expo 2012” will be an impressive 4000 square meter exhibition hall and auditorium consisting of 12 large Africa-focused pavilions for all the Trade, Industry and Tourism promotion agencies, effectively putting the whole of Africa on show from Cape Town to Lagos. 

African World Trade Centers, International African Chambers of Commerce, Industry specific export councils and large NGO's will also be present to complete the puzzle.

PRIVATE AND CONFIDENTIAL 12

UNIQUE SELLING POINTS:

- Meet 12 African countries

- Real Time Deal Rooms available onsite

- Top Industry Speakers

- Showcasing of African countries

- Participation of “BRICS” countries

PRIVATE AND CONFIDENTIAL 13

PRIVATE AND CONFIDENTIAL 14

THE WORLD IS COMING TO AFRICA AS AFRICA UNITES IN CAPE TOWN