2012 - Pocono Mountains Media Group | Services Centerservices.thepoconos.com/files/2012/02/2012-PMMG-rate-kit-web.pdf2012 What’s Inside Pocono Mountains Media Group Information for

2012

What’s Inside

Pocono Mountains Media Group

Information for Advertisers

Retail Display Advertising

Classified Display Advertising

Insert/Pre-Print Advertising

Digital Media Advertising & Marketing

Policies & Terms

Founded April 2, 1894511 Lenox Street, Stroudsburg, PA 18360(570) 421-3000 • (800) 756-4237

A division of Dow Jones Local Media Group

Daily ROP Rates

Daily Classified Rates

Pocono Record

Eastern Poconos Community News

Sage

www.poconorecord.com

Dollar Volume Insert Rates

Digital Portfolio

Deadlines & Ad Specifications

Sunday ROP Rates

Sunday Classified Rates

Zoned Insert Rates/Quantities

PoconoRecord.com Digital Display

Pre-print Policies & Instructions

MediaGuide

Pocono Property Showcase

www.thepoconos.com

Advertising Contacts

Professional Affiliations & Awards

Advertising Department

Legal Advertising

Paid Obituary Information

Classified Advertising Information

Celebrations Announcements

Advertising Leadership Team

National Advertising

Online Advertising Information

Phone: (570) 421-3000 ext. 378

The Pocono Record/Pocono Mountains Media Group is a member of the following professional and trade organizations:

• Audit Bureau of Circulation (ABC)• Newspaper Association of America• Pennsylvania Newspaper Association

Excellence in AdvertisingPocono Mountains Media Group has been recognized for the following:

Pennsylvania Newspaper Association Foundation Newspaper of the Year ContestFirst Place—2011,2004, 2003, 2001Second Place—2006, 2005, 2002

IAMA (Interstate Advertising Managers Association) Advertising Awards2009, 2010, 201112 First Place Awards; 11 Second Place Awards; 3 Third Place Awards

Phone: (570) [email protected]

Phone: (570) [email protected]

Phone: (570) 421-3030Toll Free: (800) 756-4237Fax: (570) 424-2625Place your ad online at www.recordclassifieds.com

Place your ad online at www.recordclassifieds.com

Brad Bailey, Ad Director

Greg Appel

Jennifer McKay, Regional Digital Sales Manager

Kelli McFall, Classifieds Supervisor

(570) [email protected]




(570) 424-2056

Pocono Mountains Media Group • Portfolio of Products

Pocono Record

Pocono Record Plus

Eastern Poconos Community News

Sage Magazine

Weekend & TV WEEK

Pocono Record is the most widely-read and trusted source for news and advertising information in the region. As Pocono Mountains Region’s leading news daily, advertising in weekday and/or Sunday editions of the paper is a proven way to reach the loyal audience with your marketing message.

Pocono Record Plus is our non-subscriber publication for total market coverage (TMC) advertising mailed each Saturday. A Pocono Record/Pocono Record Plus advertising combination provides from maximum market penetration with minimal waste and duplication. Contact your Pocono Mountains Media Group ad consultant for more information.

Eastern Poconos Community News is a free publication available at local newsstands every Friday. This publication targets the local communities of Smithfield, Middle Smithfield, Lehman TWP, Price TWP and part of Pike County.

Sage Magazine targets the lifestyles of active seniors in our community. Showcase your products and services to these readers every month.

Weekend & TV WEEK are Pocono Record’s Friday Entertainment and TV Sections.

511 Lenox Street, Stroudsburg, PA 18360 | (570) 421-3000 ext. 378 • (800) 756-4237 | Classified Direct: (570) 421-3030 | Advertising FAX: (570) 424-2625 | Circulation: (800) 530-6310

PoconoRecord.com

ThePoconos.com

LimelightDeals.com

Marketing Blacksmith

PoconoRecord.com delivers a desirable audience, extended reach, local opportunity and an online audience of frequent users. As the Pocono Mountains Region’s main source of online news and information, PoconoRecord.com is a key part of the daily lives of the people who live and visit here.

ThePoconos.com is the region’s home for everything local. From autos and real estate to local businesses and jobs, if it’s in the Poconos; you’ll find it here! Local reviews and ratings bring credibility to the businesses in the area, and e-coupons provide added value and incentive to do business locally.

LimelightDeals.com showcases your local business to a growing audience of thousands of deal-savvy subscribers, with no upfront costs! Your business is promoted in-print and online through the Pocono Mountains Media Group’s suite of products, as well as through e-mail and mobile devices.

Marketing Blacksmith is a full service digital agency from Pocono Mountains Media Group that offers a vast array of digital marketing services. From search engine optimization to comprehensive web site design and digital marketing consultation. Bring your business into the digital age with Marketing Blacksmith.

Visit services.thepoconos.comFor more information on how the things we know can help your business grow!

Digital Products

Retail Display Advertising • Dollar Volume • Daily ROP Rates

Daily New Business Rate 10% $2,772.63 $2,112.48 $1,980.45 $1,848.42 $1,386.32 $924.21 $693.16 $462.11 $346.58 $308.07 $220.05 $176.04 $88.02 $44.01 Daily Non-Profit Rate 15% $2,618.60 $1,995.12 $1,870.43 $1,745.73 $1,309.30 $872.87 $654.65 $436.43 $327.32 $290.96 $207.83 $166.26 $83.13 $41.57

Full Process Color Flat Rate $378.00 $288.00 $270.00 $252.00 $189.00 $126.00 $110.25 $73.50 $55.13 $49.00 $40.00 $32.00 $20.00 $10.00

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All rates and advertising information is governed by Pocono Mountains Media Group advertising policies.

Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg.

OPEN $3,080.70 $2,347.20 $2,200.50 $2,053.80 $1,540.35 $1,026.90 $770.18 $513.45 $385.09 $342.30 $244.50 $195.60 $97.80 $48.90

Level Savings

1 $2,000 25% N/A $1760.40 $1650.375 $1,540.35 $1,155.26 $770.18 $577.63 $385.09 $288.82 $256.73 $183.38 $146.70 $73.35 $36.68 2 $2,500 26.5% $2264.315 $1,725.19 $1,617.37 $1,509.54 $1,132.16 $754.77 $566.08 $377.39 $283.04 $251.59 $179.71 $143.77 $71.88 $35.94 3 $3,000 28% $2,218.10 $1,689.98 $1,584.36 $1,478.74 $1,109.05 $739.37 $554.53 $369.68 $277.26 $246.46 $176.04 $140.83 $70.42 $35.21 4 $3,500 29% $2,187.30 $1,666.51 $1,562.36 $1,458.20 $1,093.65 $729.10 $546.82 $364.55 $273.41 $243.03 $173.60 $138.88 $69.44 $34.72 5 $4,300 30.5% $2,141.09 $1,631.30 $1,529.35 $1,427.39 $1,070.54 $713.70 $535.27 $356.85 $267.64 $237.90 $169.93 $135.94 $67.97 $33.99 6 $5,200 32% $2,094.88 $1,596.10 $1,496.34 $1,396.58 $1,047.44 $698.29 $523.72 $349.15 $261.86 $232.76 $166.26 $133.01 $66.50 $33.25 7 $6,300 33% $2,064.07 $1,572.62 $1,474.34 $1,376.05 $1,032.03 $688.02 $516.02 $344.01 $258.01 $229.34 $163.82 $131.05 $65.53 $32.76 8 $7,600 34% $2,033.26 $1,549.15 $1,452.33 $1,355.51 $1,016.63 $677.75 $508.32 $338.88 $254.16 $225.92 $161.37 $129.10 $64.55 $32.27 9 $9,100 35% $2,002.46 $1,525.68 $1,430.33 $1,334.97 $1,001.23 $667.48 $500.61 $333.74 $250.31 $222.50 $158.93 $127.14 $63.57 $31.79 10 $11,000 36% $1,971.65 $1,502.21 $1,408.32 $1,314.43 $985.82 $657.22 $492.91 $328.61 $246.46 $219.07 $156.48 $125.18 $62.59 $31.30 11 $13,400 37% $1,940.84 $1,478.74 $1,386.32 $1,293.89 $970.42 $646.95 $485.21 $323.47 $242.61 $215.65 $154.04 $123.23 $61.61 $30.81 12 $16,300 38% $1,910.03 $1,455.26 $1,364.31 $1,273.36 $955.02 $636.68 $477.51 $318.34 $238.75 $212.23 $151.59 $121.27 $60.64 $30.32 13 $19,700 39% $1,879.23 $1,431.79 $1,342.31 $1,252.82 $939.61 $626.41 $469.81 $313.20 $234.90 $208.80 $149.15 $119.32 $59.66 $29.83 14 $24,800 40% $1,848.42 $1,408.32 $1,320.30 $1,232.28 $924.21 $616.14 $462.11 $308.07 $231.05 $205.38 $146.70 $117.36 $58.68 $29.34 15 $28,900 41% $1,817.61 $1,384.85 $1,298.30 $1,211.74 $908.81 $605.87 $454.40 $302.94 $227.20 $201.96 $144.26 $115.40 $57.70 $28.85 16 $34,900 42% $1,786.81 $1,361.38 $1,276.29 $1,191.20 $893.40 $595.60 $446.70 $297.80 $223.35 $198.53 $141.81 $113.45 $56.72 $28.36 17 $42,200 43% $1,756.00 $1,337.90 $1,254.29 $1,170.67 $878.00 $585.33 $439.00 $292.67 $219.50 $195.11 $139.37 $111.49 $55.75 $27.87 18 $51,100 44% $1,725.19 $1,314.43 $1,232.28 $1,150.13 $862.60 $575.06 $431.30 $287.53 $215.65 $191.69 $136.92 $109.54 $54.77 $27.38 19 $61,800 45% $1,694.39 $1,290.96 $1,210.28 $1,129.59 $847.19 $564.79 $423.60 $282.40 $211.80 $188.27 $134.48 $107.58 $53.79 $26.90 20 $74,900 46% $1,663.58 $1,267.49 $1,188.27 $1,109.05 $831.79 $554.53 $415.89 $277.26 $207.95 $184.84 $132.03 $105.62 $52.81 $26.41 21 $90,500 47% $1,632.77 $1,244.02 $1,166.27 $1,088.51 $816.39 $544.26 $408.19 $272.13 $204.10 $181.42 $129.59 $103.67 $51.83 $25.92 22 $109,500 48% $1,601.96 $1,220.54 $1,144.26 $1,067.98 $800.98 $533.99 $400.49 $266.99 $200.25 $178.00 $127.14 $101.71 $50.86 $25.43 23 $132,500 49% $1,571.16 $1,197.07 $1,122.26 $1,047.44 $785.58 $523.72 $392.79 $261.86 $196.39 $174.57 $124.70 $99.76 $49.88 $24.94 24 $160,400 50% $1,540.35 $1,173.60 $1,100.25 $1,026.90 $770.17 $513.45 $385.09 $256.73 $192.54 $171.15 $122.25 $97.80 $48.90 $24.45 25 $194,000 51% $1,509.54 $1,150.13 $1,078.25 $1,006.36 $754.77 $503.18 $377.39 $251.59 $188.69 $167.73 $119.81 $95.84 $47.92 $23.96 26 $230,000 52% $1,478.74 $1,126.66 $1,056.24 $985.82 $739.37 $492.91 $369.68 $246.46 $184.84 $164.30 $117.36 $93.89 $46.94 $23.47

DID YOU KNOW?

Pocono Record delivers 7 in 10 Market Adults

over the course of a week.

* 2009 Pocono Mountains Media Group Market Study; 2009 CMG Market Study


Retail Display Advertising • Dollar Volume • Sunday ROP Rates


OPEN 3,817.80 2,908.80 2,727.00 2,545.20 1,908.90 1,272.60 954.45 636.30 477.23 424.20 303.00 242.40 121.20 60.60Level Savings

1 $2,000 25% N/A N/A N/A $1,908.90 $1,431.68 $954.45 $715.84 $477.23 $357.92 $318.15 $227.25 $181.80 $90.90 $45.452 $2,500 26.5% N/A $2,137.97 $2,004.35 $1,870.72 $1,403.04 $935.36 $701.52 $467.68 $350.76 $311.79 $222.71 $178.16 $89.08 $44.54 3 $3,000 28% $2,748.82 $2,094.34 $1,963.44 $1,832.54 $1,374.41 $916.27 $687.20 $458.14 $343.60 $305.42 $218.16 $174.53 $87.26 $43.634 $3,500 29% $2,710.64 $2,065.25 $1,936.17 $1,807.09 $1,355.32 $903.55 $677.66 $451.77 $338.83 $301.18 $215.13 $172.10 $86.05 $43.035 $4,300 30.5% $2,653.37 $2,021.62 $1,895.27 $1,768.91 $1,326.69 $884.46 $663.34 $442.23 $331.67 $294.82 $210.59 $168.47 $84.23 $42.126 $5,200 32% $2,596.10 $1,977.98 $1,854.36 $1,730.74 $1,298.05 $865.37 $649.03 $432.68 $324.51 $288.46 $206.04 $164.83 $82.42 $41.217 $6,300 33% $2,557.93 $1,948.90 $1,827.09 $1,705.28 $1,278.96 $852.64 $639.48 $426.32 $319.74 $284.21 $203.01 $162.41 $81.20 $40.608 $7,600 34% $2,519.75 $1,919.81 $1,799.82 $1,679.83 $1,259.87 $839.92 $629.94 $419.96 $314.97 $279.97 $199.98 $159.98 $79.99 $40.009 $9,100 35% $2,481.57 $1,890.72 $1,772.55 $1,654.38 $1,240.79 $827.19 $620.39 $413.60 $310.20 $275.73 $196.95 $157.56 $78.78 $39.39

10 $11,000 36% $2,443.39 $1,861.63 $1,745.28 $1,628.93 $1,221.70 $814.46 $610.85 $407.23 $305.42 $271.49 $193.92 $155.14 $77.57 $38.7811 $13,400 37% $2,405.21 $1,832.54 $1,718.01 $1,603.48 $1,202.61 $801.74 $601.30 $400.87 $300.65 $267.25 $190.89 $152.71 $76.36 $38.1812 $16,300 38% $2,367.04 $1,803.46 $1,690.74 $1,578.02 $1,183.52 $789.01 $591.76 $394.51 $295.88 $263.00 $187.86 $150.29 $75.14 $37.5713 $19,700 39% $2,328.86 $1,774.37 $1,663.47 $1,552.57 $1,164.43 $776.29 $582.21 $388.14 $291.11 $258.76 $184.83 $147.86 $73.93 $36.9714 $24,800 40% $2,290.68 $1,745.28 $1,636.20 $1,527.12 $1,145.34 $763.56 $572.67 $381.78 $286.34 $254.52 $181.80 $145.44 $72.72 $36.3615 $28,900 41% $2,252.50 $1,716.19 $1,608.93 $1,501.67 $1,126.25 $750.83 $563.13 $375.42 $281.56 $250.28 $178.77 $143.02 $71.51 $35.7516 $34,900 42% $2,214.32 $1,687.10 $1,581.66 $1,476.22 $1,107.16 $738.11 $553.58 $369.05 $276.79 $246.04 $175.74 $140.59 $70.30 $35.1517 $42,200 43% $2,176.15 $1,658.02 $1,554.39 $1,450.76 $1,088.07 $725.38 $544.04 $362.69 $272.02 $241.79 $172.71 $138.17 $69.08 $34.5418 $51,100 44% $2,137.97 $1,628.93 $1,527.12 $1,425.31 $1,068.98 $712.66 $534.49 $356.33 $267.25 $237.55 $169.68 $135.74 $67.87 $33.9419 $61,800 45% $2,099.79 $1,599.84 $1,499.85 $1,399.86 $1,049.90 $699.93 $524.95 $349.97 $262.47 $233.31 $166.65 $133.32 $66.66 $33.3320 $74,900 46% $2,061.61 $1,570.75 $1,472.58 $1,374.41 $1,030.81 $687.20 $515.40 $343.60 $257.70 $229.07 $163.62 $130.90 $65.45 $32.7221 $90,500 47% $2,023.43 $1,541.66 $1,445.31 $1,348.96 $1,011.72 $674.48 $505.86 $337.24 $252.93 $224.83 $160.59 $128.47 $64.24 $32.12 22 $109,500 48% $1,985.26 $1,512.58 $1,418.04 $1,323.50 $992.63 $661.75 $496.31 $330.88 $248.16 $220.58 $157.56 $126.05 $63.02 $31.5123 $132,500 49% $1,947.08 $1,483.49 $1,390.77 $1,298.05 $973.54 $649.03 $486.77 $324.51 $243.38 $216.34 $154.53 $123.62 $61.81 $30.9124 $160,400 50% $1,908.90 $1,454.40 $1,363.50 $1,272.60 $954.45 $636.30 $477.23 $318.15 $238.61 $212.10 $151.50 $121.20 $60.60 $30.3025 $194,000 51% $1,870.72 $1,425.31 $1,336.23 $1,247.15 $935.36 $623.57 $467.68 $311.79 $233.84 $207.86 $148.47 $118.78 $59.39 $29.6926 $230,000 52% $1,832.54 $1,396.22 $1,308.96 $1,221.70 $916.27 $610.85 $458.14 $305.42 $229.07 $203.62 $145.44 $116.35 $58.18 $29.09

Sunday New Business Rate 10% $3.436.02 $2,617.92 $2,454.30 $2,290.68 $1,718.01 $1,145.34 $859.01 $572.67 $429.50 $381.78 $272.70 $218.16 $109.08 $54.54Sunday Non-Profit Rate 15% $3245.13 $2,472.48 $2,317.95 $2,163.42 $1,622.57 $1,081.71 $811.28 $540.86 $405.64 $360.57 $257.55 $206.04 $103.02 $51.51

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DID YOU KNOW?

Pocono Record retail advertising brings your

business visibility along with the credibility that only a

respected, award-winning daily newspaper delivers.

*services.thepoconos.com



Classified Display Advertising • Dollar Volume • Daily Classified Rates

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OPEN $3,467.52 $2,600.64 $2,456.16 $2,311.68 $1,733.76 $1,155.84 $866.88 $577.92 $433.44 $371.52 $309.60 $206.40 $103.20 $61.92 Level Savings

1 $2,000 25% $2,600.64 $1,950.48 $1,842.12 $1,733.76 $1,300.32 $866.88 $650.16 $433.44 $325.08 $278.64 $232.20 $154.80 $77.40 $46.44 2 $2,500 26.5% $2,548.63 $1,911.47 $1,805.28 $1,699.08 $1,274.31 $849.54 $637.16 $424.77 $318.58 $273.07 $227.56 $151.70 $75.85 $45.51 3 $3,000 28% $2,496.61 $1,872.46 $1,768.44 $1,664.41 $1,248.31 $832.20 $624.15 $416.10 $312.08 $267.49 $222.91 $148.61 $74.30 $44.58 4 $3,500 29% $2,461.94 $1,846.45 $1,743.87 $1,641.29 $1,230.97 $820.65 $615.48 $410.32 $307.74 $263.78 $219.82 $146.54 $73.27 $43.96 5 $4,300 30.5% $2,409.93 $1,807.44 $1,707.03 $1,606.62 $1,204.96 $803.31 $602.48 $401.65 $301.24 $258.21 $215.17 $143.45 $71.72 $43.03 6 $5,200 32% $2,357.91 $1,768.44 $1,670.19 $1,571.94 $1,178.96 $785.97 $589.48 $392.99 $294.74 $252.63 $210.53 $140.35 $70.18 $42.11 7 $6,300 33% $2,323.24 $1,742.43 $1,645.63 $1,548.83 $1,161.62 $774.41 $580.81 $387.21 $290.40 $248.92 $207.43 $138.29 $69.14 $41.49 8 $7,600 34% $2,288.56 $1,716.42 $1,621.07 $1,525.71 $1,144.28 $762.85 $572.14 $381.43 $286.07 $245.20 $204.34 $136.22 $68.11 $40.87 9 $9,100 35% $2,253.89 $1,690.42 $1,596.50 $1,502.59 $1,126.94 $751.30 $563.47 $375.65 $281.74 $241.49 $201.24 $134.16 $67.08 $40.25

10 $11,000 36% $2,219.21 $1,664.41 $1,571.94 $1,479.48 $1,109.61 $739.74 $554.80 $369.87 $277.40 $237.77 $198.14 $132.10 $66.05 $39.63 11 $13,400 37% $2,184.54 $1,638.40 $1,547.38 $1,456.36 $1,092.27 $728.18 $546.13 $364.09 $273.07 $234.06 $195.05 $130.03 $65.02 $39.01 12 $16,300 38% $2,149.86 $1,612.40 $1,522.82 $1,433.24 $1,074.93 $716.62 $537.47 $358.31 $268.73 $230.34 $191.95 $127.97 $63.98 $38.39 13 $19,700 39% $2,115.19 $1,586.39 $1,498.26 $1,410.12 $1,057.59 $705.06 $528.80 $352.53 $264.40 $226.63 $188.86 $125.90 $62.95 $37.77 14 $24,800 40% $2,080.51 $1,560.38 $1,473.70 $1,387.01 $1,040.26 $693.50 $520.13 $346.75 $260.06 $222.91 $185.76 $123.84 $61.92 $37.15 15 $28,900 41% $2,045.84 $1,534.38 $1,449.13 $1,363.89 $1,022.92 $681.95 $511.46 $340.97 $255.73 $219.20 $182.66 $121.78 $60.89 $36.53 16 $34,900 42% $2,011.16 $1,508.37 $1,424.57 $1,340.77 $1,005.58 $670.39 $502.79 $335.19 $251.40 $215.48 $179.57 $119.71 $59.86 $35.91 17 $42,200 43% $1,976.49 $1,482.36 $1,400.01 $1,317.66 $988.24 $658.83 $494.12 $329.41 $247.06 $211.77 $176.47 $117.65 $58.82 $35.29 18 $51,100 44% $1,941.81 $1,456.36 $1,375.45 $1,294.54 $970.91 $647.27 $485.45 $323.64 $242.73 $208.05 $173.38 $115.58 $57.79 $34.68 19 $61,800 45% $1,907.14 $1,430.35 $1,350.89 $1,271.42 $953.57 $635.71 $476.78 $317.86 $238.39 $204.34 $170.28 $113.52 $56.76 $34.06 20 $74,900 46% $1,872.46 $1,404.35 $1,326.33 $1,248.31 $936.23 $624.15 $468.12 $312.08 $234.06 $200.62 $167.18 $111.46 $55.73 $33.44 21 $90,500 47% $1,837.79 $1,378.34 $1,301.76 $1,225.19 $918.89 $612.60 $459.45 $306.30 $229.72 $196.91 $164.09 $109.39 $54.70 $32.82 22 $109,500 48% $1,803.11 $1,352.33 $1,277.20 $1,202.07 $901.56 $601.04 $450.78 $300.52 $225.39 $193.19 $160.99 $107.33 $53.66 $32.20 23 $132,500 49% $1,768.44 $1,326.33 $1,252.64 $1,178.96 $884.22 $589.48 $442.11 $294.74 $221.05 $189.48 $157.90 $105.26 $52.63 $31.58 24 $160,400 50% $1,733.76 $1,300.32 $1,228.08 $1,155.84 $866.88 $577.92 $433.44 $288.96 $216.72 $185.76 $154.80 $103.20 $51.60 $30.9625 $194,000 51% $1,699.08 $1,274.31 $1,203.52 $1,132.72 $849.54 $566.36 $424.77 $283.18 $212.39 $182.04 $151.70 $101.14 $50.57 $30.34 26 $230,000 52% $1,664.41 $1,248.31 $1,178.96 $1,109.61 $832.20 $554.80 $416.10 $277.40 $208.05 $178.33 $148.61 $99.07 $49.54 $29.72

Daily New Business Rate 10% $3,120.77 $2,340.58 $2,210.54 $2,080.51 $1,560.38 $1,040.26 $780.19 $520.13 $390.10 $334.37 $278.64 $185.76 $92.88 $55.73 Daily Non-Profit Rate 15% $2,947.39 $2,210.54 $2,087.74 $1,964.93 $1,473.70 $982.46 $736.85 $491.23 $368.42 $315.79 $263.16 $175.44 $87.72 $52.63


Daily Auction Rates $2,409.93 $1,807.44 $1,707.03 $1,606.62 $1,204.96 803.31 $602.48 $401.65 $301.24 $258.21 $215.17 $143.45 $71.72 $43.03 Daily Legal Rates $2,817.36 $2,113.02 $1,995.63 $1,878.24 $1,408.68 939.12 $704.34 $469.56 $352.17 $301.86 $251.55 $167.70 $83.85 $50.31

DID YOU KNOW?

More than5 in 10 Pocono adults engage in behavior that

supports classified usage.*

*2009 Pocono Mountains Media Group mar-ket study; Clark, Martire & Bartolomeo, Inc.

thePoconos.com/classifiedsthePoconos.com/cars

thePoconos.com/homesthePoconos.com/jobsClassified Online


For the most up-to-date in-column rates and packages, please contact our Classified Department directly at (570) 421-3030

Classified Display Advertising • Dollar Volume • Sunday Classified Rates


OPEN $4,334.40 $3,250.80 $3,070.20 $2,889.60 $2,167.20 $1,444.80 $1,083.60 $722.40 $541.80 $464.40 $387.00 $258.00 $129.00 $77.40 Level Savings

1 $2,000 25% N/A $2,438.10 $2,302.65 $2,167.20 $1,625.40 $1,083.60 $812.70 $541.80 $406.35 $348.30 $290.25 $193.50 $96.75 $58.05 2 $2,500 26.5% $3,185.78 $2,389.34 $2,256.60 $2,123.86 $1,592.89 $1,061.93 $796.45 $530.96 $398.22 $341.33 $284.45 $189.63 $94.82 $56.89 3 $3,000 28% $3,120.77 $2,340.58 $2,210.54 $2,080.51 $1,560.38 $1,040.26 $780.19 $520.13 $390.10 $334.37 $278.64 $185.76 $92.88 $55.73 4 $3,500 29% $3,077.42 $2,308.07 $2,179.84 $2,051.62 $1,538.71 $1,025.81 $769.36 $512.90 $384.68 $329.72 $274.77 $183.18 $91.59 $54.95 5 $4,300 30.5% $3,012.41 $2,259.31 $2,133.79 $2,008.27 $1,506.20 $1,004.14 $753.10 $502.07 $376.55 $322.76 $268.97 $179.31 $89.66 $53.79 6 $5,200 32% $2,947.39 $2,210.54 $2,087.74 $1,964.93 $1,473.70 $982.46 $736.85 $491.23 $368.42 $315.79 $263.16 $175.44 $87.72 $52.63 7 $6,300 33% $2,904.05 $2,178.04 $2,057.03 $1,936.03 $1,452.02 $968.02 $726.01 $484.01 $363.01 $311.15 $259.29 $172.86 $86.43 $51.86 8 $7,600 34% $2,860.70 $2,145.53 $2,026.33 $1,907.14 $1,430.35 $953.57 $715.18 $476.78 $357.59 $306.50 $255.42 $170.28 $85.14 $51.08 9 $9,100 35% $2,817.36 $2,113.02 $1,995.63 $1,878.24 $1,408.68 $939.12 $704.34 $469.56 $352.17 $301.86 $251.55 $167.70 $83.85 $50.31

10 $11,000 36% $2,774.02 $2,080.51 $1,964.93 $1,849.34 $1,387.01 $924.67 $693.50 $462.34 $346.75 $297.22 $247.68 $165.12 $82.56 $49.54 11 $13,400 37% $2,730.67 $2,048.00 $1,934.23 $1,820.45 $1,365.34 $910.22 $682.67 $455.11 $341.33 $292.57 $243.81 $162.54 $81.27 $48.76 12 $16,300 38% $2,687.33 $2,015.50 $1,903.52 $1,791.55 $1,343.66 $895.78 $671.83 $447.89 $335.92 $287.93 $239.94 $159.96 $79.98 $47.99 13 $19,700 39% $2,643.98 $1,982.99 $1,872.82 $1,762.66 $1,321.99 $881.33 $661.00 $440.66 $330.50 $283.28 $236.07 $157.38 $78.69 $47.21 14 $24,800 40% $2,600.64 $1,950.48 $1,842.12 $1,733.76 $1,300.32 $866.88 $650.16 $433.44 $325.08 $278.64 $232.20 $154.80 $77.40 $46.44 15 $28,900 41% $2,557.30 $1,917.97 $1,811.42 $1,704.86 $1,278.65 $852.43 $639.32 $426.22 $319.66 $274.00 $228.33 $152.22 $76.11 $45.67 16 $34,900 42% $2,513.95 $1,885.46 $1,780.72 $1,675.97 $1,256.98 $837.98 $628.49 $418.99 $314.24 $269.35 $224.46 $149.64 $74.82 $44.89 17 $42,200 43% $2,470.61 $1,852.96 $1,750.01 $1,647.07 $1,235.30 $823.54 $617.65 $411.77 $308.83 $264.71 $220.59 $147.06 $73.53 $44.12 18 $51,100 44% $2,427.26 $1,820.45 $1,719.31 $1,618.18 $1,213.63 $809.09 $606.82 $404.54 $303.41 $260.06 $216.72 $144.48 $72.24 $43.34 19 $61,800 45% $2,383.92 $1,787.94 $1,688.61 $1,589.28 $1,191.96 $794.64 $595.98 $397.32 $297.99 $255.42 $212.85 $141.90 $70.95 $42.57 20 $74,900 46% $2,340.58 $1,755.43 $1,657.91 $1,560.38 $1,170.29 $780.19 $585.14 $390.10 $292.57 $250.78 $208.98 $139.32 $69.66 $41.80 21 $90,500 47% $2,297.23 $1,722.92 $1,627.21 $1,531.49 $1,148.62 $765.74 $574.31 $382.87 $287.15 $246.13 $205.11 $136.74 $68.37 $41.02 22 $109,500 48% $2,253.89 $1,690.42 $1,596.50 $1,502.59 $1,126.94 $751.30 $563.47 $375.65 $281.74 $241.49 $201.24 $134.16 $67.08 $40.25 23 $132,500 49% $2,210.54 $1,657.91 $1,565.80 $1,473.70 $1,105.27 $736.85 $552.64 $368.42 $276.32 $236.84 $197.37 $131.58 $65.79 $39.4724 $160,400 50% $2,167.20 $1,625.40 $1,535.10 $1,444.80 $1,083.60 $722.40 $541.80 $361.20 $270.90 $232.20 $193.50 $129.00 $64.50 $38.7025 $194,000 51% $2,123.86 $1,592.89 $1,504.40 $1,415.90 $1,061.93 $707.95 $530.96 $353.98 $265.48 $227.56 $189.63 $126.42 $63.21 $37.93 26 $230,000 52% $2,080.51 $1,560.38 $1,473.70 $1,387.01 $1,040.26 $693.50 $520.13 $346.75 $260.06 $222.91 $185.76 $123.84 $61.92 $37.15

Sunday New Business Rate 10% $3,900.96 $2,925.72 $2,763.18 $2,600.64 $1,950.48 $1,300.32 $975.24 $650.16 $487.62 $417.96 $348.30 $232.20 $116.10 $69.66 Sunday Non-Profit Rate 15% $3,684.24 $2,763.18 $2,609.67 $2,456.16 $1,842.12 $1,228.08 $921.06 $614.04 $460.53 $394.74 $328.95 $219.30 $109.65 $65.79


Sunday Auction Rates $3,012.40 $2,259.31 $2,133.79 $2,008.27 $1,506.20 $1,004.14 $753.10 $502.07 $376.55 $322.76 $268.97 $179.31 $89.66 $53.79 Sunday Legal Rates $2,817.36 $2,113.02 $1,995.63 $1,878.24 $1,408.68 $939.12 $704.34 $469.56 $352.17 $301.86 $251.55 $167.70 $83.85 $50.31

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DID YOU KNOW?

Pocono Mountains Media Group is the market’s

premier news and information source.

*services.thepoconos.com


thePoconos.com/classifiedsthePoconos.com/cars

thePoconos.com/homesthePoconos.com/jobsClassified Online For the most up-to-date in-column rates and packages, please

contact our Classified Department directly at (570) 421-3030

Pocono Mountains Media Group • Digital Portfolio

Digital Marketing Services

Digital Display (Banner) Advertising Promo-Pak: $59/mo PoconoRecord.com

ThePoconos.com

ThePoconos.com/cars

ThePoconos.com/homes

ThePoconos.com/jobs

Limelight Deals

Marketing Blacksmith Digital Agency

• Complimentary digital ad design and creation

• Monthly advertisement delivery report

• Monthly ad changes

• 3 Coupons online every day• Enhanced business details on ThePoconos.com• Business details forwarded to major search engines

• Local search marketing

• eCoupons

• Digital Marketing Consultation

• Website Development• Comprehensive Design and Hosting

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)Pay-per-click Campaigns

• Social Media Marketing• Online Reputation Management

• Promote Your Business—Risk Free:No up-front fees. We make money if you make money.

• Unbeatable Reach:Your offer will be promoted to a majority of the local market through Pocono Mountains Media Group’s audience. Customers pre-pay for their deals, so when the deal is over you get a big check.

• Be the Featured Business of the Day:Your business is featured on our Daily Deal E-mail to an engaged audience that is actively seeking your deal.

• Others Promote Your Business:Social networking will get your offer passed around to other potential customers. Now that’s “word of mouth!”

Local Search PMMG Websites

DID YOU KNOW?

Consumers consider local newspaper Web sites to be the most trusted source of online advertising.

Source: NAA, How America Shops and Spends; 2011


PoconoRecord.com • Digital Display Advertising

Banner Ads

Rich Media Display AdsGender

Age

Education

Median Household Income

Home Ownership

Female:Male:

Own:Rent:

College Educated:

53%47%

85%12%

68%

$65,140

18-34:35-54:55+:

Median Age

42%45%13%

38

Did you know?

With over 25,000 average daily unique visitors and more than 4 million average monthly page views, PoconoRecord.com is

an attractive vehicle for your advertising message.

Sources: Omniture, Average traffic April – September, 2011; 2009 Pocono Mountains Media Group market study; Clark, Martire & Bartolomeo, Inc. 2009

Banner Ads are the foundation of online advertising and are the standard for building brand awareness. They reach a large audience and provide a healthy return on your investment. While banner advertising is available on all pages of PoconoRecord.com, you can select the audience that’s most desirable for your business with a targeted banner campaign, or you can choose to promote across all areas of the site with a run of site campaign.

Your ad message appears on the home page of PoconoRecord.com and then slides into a pencil-sized ad that remains at the top of the page. Sliding Billboard Ads are limited to one advertiser per day, so your message really sticks!

Campaign Type300x250

Med. Rectangle Adw/ Companion Marquee

300x600 Half Page Box Ad

w/ Companion Marquee

Target Banner Ad Campaign $14.00 CPM $17.50 CPM

Run of Site (ROS) Banner Campaign $12.00 CPM $15.00 CPM

Home Page Banner Campaign (1-5 mos)$16.00 CPM $20.00 CPM

Home Page Banner Campaign (6+ mos)$18.00 CPM $22.50 CPM

Sliding Billboard w/ Fixed Pencil Leave Behind

$500.00/day

Banner Ad Rates (Rates include a 160x60 Companion Marquee Ad)

Sliding Billboard Ad Rates

PoconoRecord.com reaches a highly-desirable audience!

Minimum number of impressions that can be purchased per month is 20,000. PMMG follows Internet Advertising Bureau guidelines for file size, number of rotations, and dimensions

160x60

300x250

300x600

960x30

960x300

Your Ad Here

Your Ad HereYour Ad Here Your Ad HereYour Ad Here Your Ad HereYour Ad Here

Your Ad Here

Your Ad Here

Your Ad Here


Insert/Pre-Print Advertising • Dollar Volume Insert Rates

Pocono Record

Pocono Record PLUS (TMC)

Eastern Pocono Community NewsAnnual No.

of Insertions 4-12 13-24 25-51 52-72 72+

Annual Dollar Investment 0-$6,299

$6,300-$16,299

$16,300-$74,899

$74,900-$132,499

$132,500+

Earned Level 1-6 7-11 12-19 20-22 23-26

Annual No. of Insertions 4-12 13-24 25-52

Annual Dollar Investment 0 - $6,299

$6,300 - $16,299

$16,300+

Earned Level 1-6 7-11 12-26

Annual No. of Insertions 4-12 13-24 25-52

Annual Dollar Investment 0 - $6,299

$6,300 - $16,299

$16,300+

Earned Level 1-6 7-11 12-26

Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate)

No. of Pages OPEN 4 - 12 13 - 24 25 - 51 52 - 72 72 & up Single Single $54.00 $50.00 $48.00 $47.00 $45.00 $39.00 2-8 B 4-16 T $59.00 $57.00 $54.00 $51.00 $46.00 $40.00

10-14 B 18-28 T $64.00 $62.00 $59.00 $55.00 $49.00 $41.00 16-24 B 30-48 T $72.00 $68.00 $64.00 $61.00 $54.00 $42.00

28+ 50+ $78.00 $73.00 $69.00 $66.00 $58.00 $43.00


No. of Pages OPEN 4 - 12 13 - 24 25 - 52 Single Single $56.00 $52.00 $50.00 $45.00 2-8 B 4-16 T $62.00 $60.00 $58.00 $50.00

10-14 B 18-28 T $67.00 $65.00 $63.00 $54.00 16-24 B 30-48 T $76.00 $72.00 $70.00 $61.00

28+ 50+ $82.00 $78.00 $75.50 $66.00


No. of Pages OPEN 4 - 12 13 - 24 25 - 52 Single Single $56.00 $52.00 $50.00 $45.00 2-8 B 4-16 T $62.00 $60.00 $58.00 $50.00

10-14 B 18-28 T $67.00 $65.00 $63.00 $54.00 16-24 B 30-48 T $76 .00 $72.00 $70.00 $61.00

28+ 50+ $82.00 $78.00 $75.50 $66.00

Target a specific audience or the entire Pocono Mountains region! Insert your ad materials right into the Pocono Record and add Pocono Record Plus for maximum market coverage.

The Pocono Record’s Total Market Coverage (TMC) publication, Pocono Record Plus, is delivered to non-subscribers every Saturday. Our Database is continually updated using changes which are supplied directly to us by local postmasters, and is cross-referenced with our Pocono Record circulation database.

Reach your best prospects for just pennies per household with our Right on Target zoned insert program. Flexible options to fit your needs and budget. Our turnkey PID (Print, Insert, Deliver) program includes artwork, printing and distribution. Contact your Pocono Mountains Media Group ad representative today for more details or a custom quote.

DID YOU KNOW?

72% of all adults said they read or look at pre-printed inserts when they come with their newspaper.



Insert/Pre-Print Advertising • Zoned Insert Rates/Quantities

Pocono Record Zones Pocono PLUS ZonesZone 1

Zone 1

Zone 2

Zone 2

Zone 3

Zone 4

Zone 5

Zone 7

Zone 8

M-Th FRI SAT SUN

HD 3,014 3,237 3,217 3,209

SC 960 1,277 1,009 1,628

Total 3,974 4,515 4,226 4,837

StroudsburgStroudsburg: 18360, Delaware Water Gap: 18327, Bartonsville: 18321

6,014

East Stroudsburg18301, 18302

3,392

West EndSciota: 18354, Saylorsburg: 18353 Brodheadsville: 18322, Effort: 18330 Gilbert: 18331Kresgeville: 18333, Kunkletown: 18058

4,672

Blakeslee AreaLong Pond: 18344, Pocono Summit: 18346, Pocono Lake: 18347, Pocono Pines: 18350 Blakeslee: 18610

1,680

Upper MountainCresco: 18326, Canadensis: 18325, Scotrun: 18355 Swiftwater: 18370, Mt. Pocono: 18344 Tobyhanna: 18466

3,302

MountainTannersville: 18372, Henryville: 18332

864

All TMC 19,924EPCN Eastern Pocono Community News 8,000

M-Th FRI SAT SUN

HD 2,253 2,648 2,636 2,638

SC 1,236 1,664 1,234 2,101

Total 3,489 4,312 3,870 4,740

M-Th FRI SAT SUN

HD 1,688 1,987 1,981 1,983

SC 1,350 1,798 1,461 3,182

Total 3,039 3,785 3,441 5,165

M-Th FRI SAT SUN

HD 786 939 934 932

SC 384 646 571 857

Total 1,170 1,585 1,506 1,789

M-Th FRI SAT SUN

HD 1,258 1,470 1,463 1,467

SC 1,052 1,499 1,213 2,375

Total 2,309 2,969 2,675 3,841

M-Th FRI SAT SUN

HD 415 525 528 526

SC 226 305 245 481

Total 642 830 773 1,008

M-Th FRI SAT SUN

HD 408 476 475 475

SC 453 594 465 782

Total 861 1,070 940 1,258

HD Total 9,823 11,283 11,234 11,230

SC Total 5,661 7,783 6,198 11,408

Total 15,484 19,066 17,432 22,638

18321, 18327, 18360

Bartonsville, Delaware Water Gap, Stroudsburg

East Stroudsburg, Analomink, Marshalls Creek, Minisink Hills, Shawnee on Delaware

18301, 18302, 18320 18335, 18341, 18356

18058, 18210, 18322, 18330, 18331, 18333, 18352, 18353, 18354, 18013, 18072, 18091, 18343, 18351

18334, 18346, 18347, 18349, 18350, 18610

18325, 18326, 18342, 18344, 18424, 18466, 18357, 18444, 1844, 18355, 18370

18324, 18328, 18337, 18428

18332, 18372

Pre-Print Delivery Zones

18,000+ pieces No Add’l Cost

10,000-17,999 pieces Add $3 per thousand

Less than 9,999 pieces Add $5 per thousand

Please see Preprint Policies and Instructions page for information on deadlines and deliveries.

1

2

3

4

57

8

Zone 3

Zone 4

Zone 5

Zone 7

Zone 8Kunkletown, Albrightsville, Brodheadsville, Effort, Gilbert, Kresgeville, Reeders, Saylorsburg, Sciota, Bangor, Pen Argyl, Windgap, Mt. Bethel, Portland

Long Pond, Pocono Summit, Pocono Lake, Pocono Manor, Pocono Pines, Blakeslee

Canadensis, Cresco, Mountain Home, Mt. Pocono, Gouldsboro, Tobyhanna, Skytop, Moscow, Scotrun, Swiftwater

Bushkill, Dingmans Ferry, Milford, Hawley

Henryville, Tannersville


The following policies are in place to enhance our ability to deliver superior service. We expect and greatly appreciate your compliance.

Transportation: Please read carefully

It is of utmost importance that our advertisers stress to their transportation companies that all products are delivered to us in good condition. It is also important that our advertisers review pallet specifications with their printer and transportation company. We cannot accept damaged inserts, boxes or skids. A majority of problems are directly related to mishaps that arise during transportation to our facility. Our Receiving Manager must sign for all inserts. We will not be responsible for inserts left on the loading dock or in the lot. Preprints requiring special handling may incur additional charges, with prior approval of advertiser. We do not recommend using UPS/UPS Freight, Fed Ex/Fed Ex Freight for shipping inserts to us. This is due to their labeling and delivery methods. We will not be responsible for shipments coming in broken up over separate deliveries, with insufficient information on paperwork or packages, unsigned for deliveries or deliveries left on our docks.

Insertion Order

Order must be received & confirmed by your account representative according to the established insertion order deadlines, prior to delivery of inserts.

Pre-Print Specifications

Maximum Size: 10” x 11” with the fold on the 11” side. Minimum Size: 5½” x 8” Other formats may be accepted upon submission of a sample. *We do not accept quarter folded inserts. Paper stock: Inserts less than 4 pages must be printed on minimum of 60 lb. stock.

Pallet Specifications

Maximum Stack Height: 5’6” high, maximum weight of 2,500 lbs. per skid. Standard Pallet Size: 40” x 48” with 3 stable runners and 4” pallet truck clearance.

Label Each Pallet With: • Name of newspaper.• Name of insert/advertiser.• Date of insert.• Skid number and total skids.• Quantity of inserts on the skid.

When sending inserts for multiple run dates, each date must be packaged separately. Preparation: Inserts should be well jogged and neatly stacked on skids. Each stack should be layered in hand-held size turns. Preprints should be securely wrapped in cardboard or shrink-wrap. Skids should be banded with a protective top of cardboard or wood. Wrap each skid with a minimum of four (4) steel or plastic straps.

Bill of Lading must include:• Name of Customer.• Number of pallets or cartons.• Total number of preprints.

Insert/Pre-Print Advertising • Pre-Print Policies and Instructions

Inserts should be delivered no earlier than 14 days prior to publication date. We cannot store inserts for more than 30 days. All inserts left over after publication will be destroyed after 24 hours unless otherwise instructed. Late delivery may result in rescheduling the preprint. We cannot guarantee preprints will run if they are received outside our delivery deadlines.

Holiday Delivery Hours

If your insert is due to be delivered on one of the holidays listed below, it is imperative that you contact our Preprint Coordinator in advance for receiving instructions. The Receiving Department is closed on the following holidays:

When a holiday falls on Monday, inserts must be delivered the prior Friday.

Publication Day Delivery DeadlineMonday-Friday 2 business days prior to publication

Saturday 3 business days prior to publication

Sunday & TMC 6 business days prior to publication

New Years Day January 1

Memorial Day Last Monday in May

Independence Day July 4

Labor Day First Monday in September

Thanksgiving Day Fourth Thursday in November

Christmas Day December 25

Delivery AddressPocono Recordc/o Times Herald-Record Production Facility20 Smith Road,Middletown, NY 10941

Pre-Prints must be prepaid. No C.O.D accepted

Contact InformationMain Number: (800) 295-2181Directions: (800) 295-2121 ext. 2297Pre-Print Coodinator: (845) 346-3028Production Facility: (845) 346-3051Receiving Manager: (845) 346-3053

Print-Insert-Deliver

We can print your glossy marketing message! Ask your Advertising Representaive for more details.


Information for Advertisers • Deadlines and Ad Specifications

Retail Ad Specifications

Classified Ad Specifications

6-Column Display Broadsheet Measurements

1. If you need to see a proof of your ad, please allow us at least one additional day.

2. Except for extreme emergency, cancellations may not be accepted after deadline.

3. When a holiday intervenes, deadlines are advanced one additional day.

1. Please build your documents the correct size for printing in our publication.

2. Submit your ad to us on a CD disc, DVD disc or e-mail to [email protected]

3. No Mac files accepted

4. Changes on electronic ads must be made by the sender, then submitted according to our deadline for the publication in which it is to run.

8-Column Display Classified Measurements

5-Column Display Broadsheet Measurements: Widths are the same as 6-Column Broadsheet.Page Depth is 11 Inches.

Effective 12/1/2012 modular ad sizes will be required. Ask your Sales Representative for a Modular Ad-Size Grid.

Ad Copy Deadlines Camera Ready Art Specifications

How to Supply Materials

Column Width1 Col. 1.819 Inches

2 Col. 3.764 Inches

3 Col. 5.708 Inches

4 Col. 7.653 Inches

5 Col. 9.597 Inches

6 Col. 11.542 Inches

Publication Day DeadlineMonday Thursday, 5:00 PM

Tuesday Friday, 12:00 PM

Wednesday Friday, 5:00 PM

Thursday Monday, 5:00 PM

Friday Tuesday, 5:00 PM

Saturday Wednesday, 5:00 PM

Sunday *Thursday, 4:00 PM

Column Width1 Col. 1.36 Inches

2 Col. 2.80 Inches

3 Col. 4.25 Inches

4 Col. 5.70 Inches

5 Col. 7.15 Inches

6 Col. 8.58 Inches

7 Col. 10.04 Inches

8 Col. 11.5 Inches

Display Advertising Deadlines – Retail and Classified When submitting camera ready advertisements via email, disc or other electronic method; please use these guidelines to ensure proper reproduction and quality.

Legal Advertising DeadlineLegal deadline is 2 business days prior to publication.

Classified In-Column Ad DeadlineDeadline is 3pm the day before publication. Sunday and Monday deadline is Friday 3pm. Auction in column advertising deadline is two days before day of publication.

Deadlines and Closing TimesWe have a strong commitment to producing your advertisements accurately and promptly. For us to meet that commitment, we need to receive your advertising copy early enough to give it the care it deserves. Therefore, it is important that the documented deadlines be observed.

*4pm Wednesday if proof is required.

NOTE: Camera ready art provided as hard copy will be scanned and may compromise reproduction.

Completed ad PDF File

Any photo/artwork 200+ DPI

Photographs JPG File

Line Art 600 DPI

Line Screen 85-90

Full Color CMYK

DID YOU KNOW?

7 in 10 adults take action after seeing a newspaper ad.



Rates, Credit and Payment Policies

1. Advertising is accepted with the understanding that all terms, conditions and changes specified herein are acceptable to the advertiser and that no contrary verbal agreement shall be binding on the media group (Pocono Record and all affiliated products and publications). As used in this document, the term “advertiser” shall include any agent of the advertisers.

2. All rates, discounts, terms and conditions shall be pursuant to the media group’s current rate schedule.

3. Pocono Mountains Media Group reserves the right to change rates, schedules of discounts and terms and conditions set forth in this document, in its credit application, and/or in its rate card at any time on 30 days notice.

4. Rates listed are for local businesses only, doing business via storefronts located in the media group’s primary market area.

5. Agreements may be signed to include the primary businesses other subsidiaries, but may not include unrelated business under its ownership.

6. Rates may not be transferred or brokered to second party.

7. Any tax, which might in the future be applied pursuant to state or federal law, will be added to the rates set forth.

8. Advertising orders that do not conform to the rates or the policies listed herein and/or in the current rate schedule will be regarded as clerical errors and will be appropriately

amended. Copy accompanying such an order will be inserted without notification and charged at the rate in effect at the same time of publication.

9. Pocono Mountains Media Group will not be bound by any conditions, printed or otherwise, appearing on any advertising order or copy instructions inconsistent with the terms and conditions of the agreement.

10. After review of a submitted application for credit and upon the approval of a credit amount, the advertiser will be billed at the end of each month for space used during the life of this agreement and at the rate set forth in the most current rate schedule, due and payable immediately upon receipt of the invoice. Failure to pay any amount when due may, at the option of Pocono Mountains Media Group, cause this contract to be terminated and advertiser will promptly pay for both prior activity and related shortrates. If at any time the financial responsibility of the advertiser shall be deemed unsatisfactory to the media group, cash payments in advance or satisfactory security may be required.

11. Pocono Mountains Media Group shall have the right in its sole and absolute discretion, to extend or deny credit. Acceptance and publication of advertising does not constitute an extension of credit to advertiser by the media group, and the media group, at its option, may require advertiser to pay in advance for all the advertising purchased.

12. Pocono Mountains Media Group will assess finance charges up to the legal limit on all amounts not paid in full and received by the end of the month following the date of invoice.

13. Pocono Mountains Media Group may charge reasonable cost and attorney’s fees incurred in the collection of any delinquent account.

Information for Advertisers • Policies and Terms (1/2)

14. No payment shall be withheld for failure to receive tearsheets.

15. If payment of any statement or statements has not been made as provided above, Pocono Mountains Media Group may, at its option, without waiving any other rights it may have under agreement or by law, do any or all of the following: (a) require advertiser to arrange for special credit terms including letters of credit, demand notes, and/or guaranty, corporate or personal; (b) refuse to accept any further advertising from advertiser until all past due payments are made; (c) require prepayment on all future advertising orders; and/or (d) refuse to publish advertising.

16. If the advertiser utilizes the service of an agent or third party, the advertiser and the party shall be jointly liable for payment and for compliance with any agreement with Pocono Mountains Media Group.

17. Prepayment of advertising does not guarantee publication.

18. All “going-out-of-business” ads, and other ads deemed necessary by the publisher, must be pre-paid. All political advertising must be designated as “political advertising,” and must state in the advertisement what group or person is responsible for payment of said ad.

19. Receipts should be obtained for any cash payments for advertising.

20. Local rates are subject to no commission and no discounts, other than those mentioned in this rate card. The special local rate extended in an advertiser’s contract is for the advertiser’s own advertising and cannot be extended or transferred by him to any other individual, firm or corporation without the consent of the publisher.

Ad Content, Size, and Positioning

21. The Pocono Record makes every effort to grant advertisers position requests. Guaranteed position is available at a 25% premium, which will be charged upon publication in the requested position. We cannot accept ads on a “position or omit” basis. In no event will adjustment, re-run or refund be made because of the position in which the advertisement has been published, however the 25% premium will not be assessed if the newspaper cannot accommodate the position.

22. All advertising is accepted subject to the approval of Pocono Mountains Media Group. The media group reserves the right to revise or reject, in whole or in part, any copy submitted for publication.

23. Notwithstanding any statement to the contrary, the advertiser is solely responsible for the contents of all advertising published on its behalf. Advertiser agrees to indemnify and hold harmless Pocono Mountains Media Group against all expense (including attorney‘s fees) incurred as a result of publishing advertising material.

24. Proofs can be provided on request only if all art and copy is receivable by deadline.

25. Pocono Mountains Media Group will not provide proofs for copy submitted after deadline.

26. If copy is received after deadline, the media group will not be held responsible for errors nor for any portion of an issue in which an advertisement does not appear.

27. Pocono Mountains Media Group assumes no financial responsibility for errors or omission of copy, and the media group’s liability for error will not exceed the space occupied by the error.


Ad Content, Size, and Positioning

28. Additional charges may apply for changes and revisions requested by advertiser on the day prior to publication.

29. Additional charges may apply for advertising copy that is changed or cancelled after deadline or after the copy had been produced by the media group

30. Pocono Mountains Media Group will not be responsible for more than one incorrect insertion for advertisements scheduled to appear multiple times. Advertiser bears the responsibility of checking the copy upon first publication.

31. The Pocono Mountains Media Group must be notified of any errors within 72 hours of publication for credit, make good or adjustment.

32. Pocono Mountains Media Group is not responsible for errors in copy or camera-ready materials furnished by the advertiser or its agent.

33. Reuse for advertising purposed of the Pocono Record news copy, artwork, photographs and advertising copy written or produced by the Pocono Mountains Media Group is expressly forbidden without prior consent of the media group.

34. All advertising must be clearly distinguishable from news copy. Ads simulations news copy must carry the word “ADVERTISEMENT” in a prominent place.

35. All advertising must exclusively promote merchandise or services offered by the advertiser placing the ad.

36. In conformance with federal and state law, the Pocono Record will not publish any advertisements for employment that discriminate against persons on the basis of age, race, color, religion, national origin, disability or sex.

37. All property rights, including any copyright interests to any advertisements produced for the advertiser by Pocono Mountains Media Group, using artwork or typography furnished or arranged for by the media group, shall be the property of the media group. No such as or any part thereof may be reproduced without prior written consent of the media group.

38. The publisher reserves the right to edit or reject any advertising copy which is deemed objectionable, either in form or content.

39. All advertising, including pre-printed inserts, submitted to Pocono Mountains Media Group is subject to acceptance and approval by an executive of the Pocono Mountains Media Group.

40. We will not be liable for omitted copy or merchandise incorrectly priced through error, nor will we be liable when goods are sold at the incorrect price.

41. In the event of a typographical error, only the space occupied by that item in which the error appeared will be allowed and the cost of such space constitutes the extent of the publisher’s liability.

42. Advertisers and advertising agencies will indemnify and hold harmless the Pocono Mountains Media Group, its officers, agents, employees and contractors for all content supplied to the publisher, including text, representations, illustrations or advertisements printed , or for any claims arising form the contents, including, but not limited to , defamation, invasion of privacy , copyright infringement and plagiarism.

Information for Advertisers • Policies and Terms (2/2)

43. Advertising related to the sale, rent, lease, exchange or disposition of land, homes, construction of homes and developments, businesses, real estate rentals, new cars and trucks, used cars and trucks, help wanted, business opportunity and auction may be accepted for publication in our classified section only.

44. The Pocono Mountains Media Group supports and complies with federal and state laws regarding equal opportunity in employment, housing and public accommodation.

45. We accept double truck ads, which are billed with one extra column for the gutter. Minimum size: 11 columns x 18 inches (classified).

General Policies

47. In the event of flood, fire, dispute or differences with labor, shortages of material or transportation, breakdown of equipment, restriction by any government authority or any other action beyond its control should cause the media group to be unable to perform its obligations hereunder; Pocono Mountains Media Group shall be excused from said performance during the continuation of such inability.

48. Cancellation may not be accepted by publisher 24 hours prior to publication. Ads cancelled prior to publication are subject to production charges of 25% of this agreement.

49. Only authorized representatives of the Pocono Mountains Media Group may accept or schedule any form of advertising in the Pocono Record and its products.

50. The Pocono Mountains Media Group considers all agreements relative to the placement, content, and financial responsibility of advertisements to be between the Pocono Mountains Media Group and the advertiser (that business, organization, group, individual, etc, receiving the benefit of said advertising). The Pocono Mountains Media Group views advertising agencies and other groups and/or persons placing advertising on behalf of any advertisers (business, organization, group, individual, etc.), to be acting as the agent for said advertiser. Responsibility for placement, content and payment for any advertisement lies with the advertiser even when such advertising is prepared, place, and/or billed to an agent or agency.

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Repeat Savings

Save 50% of ad cost on ads repeated within 6 publication days. Available to contract advertisers and to those running ads 32 col. inches (43” classified) or larger; no copy changes.

Repeat savings also apply to any Sunday ad repeated on Monday and/or Tuesday immediately following.

No copy changes.

All rates are governed by Pocono Mountains Media Group advertising policies.


Documents

2012 - Pocono Mountains Media Group | Services Centerservices.thepoconos.com/files/2012/02/2012-PMMG-rate-kit-web.pdf2012 What’s Inside Pocono Mountains Media Group Information for