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2012 Media Kit

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Page 1: 2012 Media Kit
Page 2: 2012 Media Kit

Dear Advertiser:

Thank you for your interest in Construction Equipment Guide (CEG).

CEG was founded in 1958 with the Northeast Edition because I realized that there was a shortage of used heavy construction equipment and that it was almost impossible to find. Recognizing that a regional publication would be atremendous resource for both buyers and sellers, I published our first paper on May 29, 1958.

In an open letter to subscribers, published in the first issue, I described the mission of the paper:

“The idea is to reach the five state market of 10,000 prime buyer prospects for the used equipment and supplies thatyou have for sale... We have one and only one purpose - to sell your used equipment.”

Fifty Four years and thousands of editions later, the purpose of CEG has greatly expanded. The paper has evolvedfrom a simple listing of equipment to a sophisticated publication with in-depth coverage of industry news, including newequipment applications, major construction projects, personality profiles, job stories and legislation affecting the industry.

The coverage area of the Northeast Edition has increased from the original five-state area of Pennsylvania, New York,New Jersey, Delaware and Maryland to include all of New England and West Virginia. Circulation has grown to morethan 24,000.

In 1988, our Southeast Edition was established to serve the dynamic Southeast and Caribbean markets. First publishedon November 30, 1988, today it has a circulation of more than 22,000 in ten states, Puerto Rico and the U.S. VirginIslands.

Again, in 1994, CEG expanded. As the premier regional publication in the East, it was a logical extension to begin aMidwest Edition. The Midwest Edition, which circulates throughout the 13 state Midwest region, is currently delivered tomore than 24,000 qualified buyers and sellers.

In 2005, CEG extended the existing Southwest Edition, which began publishing in 1999, to encompass the PacificNorthwest, and redubbed it the Western Edition, which now covers Montana, Washington, Idaho, Wyoming, Colorado,Utah, Nevada, Oregon, California, Arizona, New Mexico, Texas, Oklahoma, Alaska and Hawaii with a total circulation ofmore than 23,000.

In May 2007, CEG purchased “Contractors Equipment Guide” based in Needham Heights, Mass., and converted the former all-advertising periodical into a traditional editorial/advertising newspaper. Now called the “New England StateSupplement,” it is mailed to all New England subscribers to the Northeast Edition, 26 times a year.

The four editions of CEG have a combined circulation of approximately 95,000, 85 percent of whom own heavyequipment and use industry products and services. Each edition is published biweekly, 26 times a year. Unlike someother publications in the industry, CEG does not cycle its circulation. Every edition reaches the full circulation 26 times ayear.

We also publish 12 special sections throughout the year featuring different types of construction equipment. Thepublication is filled with industry-related feature reports, along with nationally syndicated columnists and timely newsstories. In addition, we publish state and regional editions that report on local construction developments in Florida andPuerto Rico, Georgia, Alabama, the Carolinas, Virginia, Ohio and California.

Your advertising can be scheduled in any one edition, or in any combination of the four. You will find our advertisingrates very competitive.

Please review the contained information and consider joining our ever-increasing list of satisfied advertisers, some ofwhom have not missed an issue in more than 54 years. We look forward to working with you to develop a customizedmarketing program that best serves your needs.

Sincerely,

Edwin M. McKeonPublisher

®470 Maryland Drive • Fort Washington, PA 19034800-523-2200 • 215-885-2900 • Fax 215-885-2910

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Page 3: 2012 Media Kit

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Page 4: 2012 Media Kit

Table of Contents ............4

Truck & Trailer Section ......................................61-67

Crushing, Screening &Recycling Section ....71-93

Attachment Section ........................................109-115Parts Section ..............116Auction Section ..122-136Business Calendar ......130Advertisers Index ........134

W To470 Maryland Drive • Ft. ashington, PA 19034 • 215/885-2900 • ll Free 800-523-2200 • Fax 215/885-2910 • www.ConstructionEquipmentGuide.com“The Nation’s Best Read Construction Newspaper… Founded 1957.”

®NortheastEdition

$3.00

Published Nationally

CEG CORRESPONDENT

Like thousands of others, the residents inWeehawken, N.J., across the river from lowerManhattan, rallied around to help the rescueeffort on Sept. 11, 2001.

On that day, a flotilla of boats ranging fromcommercial ferries to private craft plied back

and forth, evacuating an estimated 60,000 peo-ple from New York City across the HudsonRiver to safety.

The Weehawken 9/11 memorial will be con-structed in Port Imperial near the former site ofthe ferry terminal, a waterfront location that ispart of a stretch of Hudson County shorelinenow dedicated to the tragedy.

Short Hills, N.J., real estate developer and

management company Roseland PropertyCompany is overseeing construction of thememorial and also covering its cost.

“It is an honor and a privilege for RoselandProperty Company to join in a public/privatepartnership with the township of Weehawken in

ASSOCIATED PRESS

OAKMONT, Pa. (AP) Thousands of bridgesare rusting, creaking and wearing out inPennsylvania, but the flow of money to repairthem is dwindling.

And like a homeowner who puts off fixing aleaky roof, the state’s delaying repairs won’tmake things easier over time.

“We’re getting more and more bridges thatare deteriorating,” said Scott Christie,Pennsylvania DOT’s deputy secretary forHighway Administration.

The price tag for all the needed repairs: about$8.7 billion, according to PennDOT.

The future budget for repairs, with no newfunding? About $600 million a year.

That means that at projected funding andmaintenance levels, the number of structurallydeficient bridges in the state will rise, Christietold The Associated Press.

If that happens, drivers may see the bridgeproblem as more than just a statistic.

“Instead to keeping the bridges open, we’llhave to close them,” Christie said.

A national study released earlier this year by

Pa. Bridges Plagued With ManyProblems; Some May Be Closed

N.J. Memorial to Debut for 9/11 Anniversary

Construction spending edged up 0.2 per-cent in June as increases in private nonresi-dential construction outweighed continuingdeclines in private residential and publicconstruction spending, the AssociatedGeneral Contractors of America reported inan analysis of new Census Bureau data. Theconstruction trade association’s chief econo-mist, Ken Simonson, predicted furtherimbalances in spending, with further cuts inpublic spending likely to offset most or all of

ConstructionSpending UpDuring June

Crews construct thefountain foundations.

4

DEMOGRAPHICS CONTRACTORSAsphalt Producers ............................................287Builder ................................................................574Concrete Contractor/Masonry ........................1498Concrete Products ............................................208Concrete Ready - Mix ........................................265Crane Users/Erectors/Pile Drivers ..................705Demolition Contractor ....................................1211Drilling & Boring ................................................258Dump Truck/Trailer Hauling ............................1172Environmental ....................................................253Excavators/Grading Site Work ......................9739Farms/Landscape Contractors-Heavy ..........1249Forestry/Logging ..............................................458General Contractor/Builder - AGC Type ........3145Heavy Contractors/Road Builders ..................650Highway Contractor/Bridge Builder ................526

Industrial & Maintenance Contractors ............144Industrial Manufacturing ..................................247Landfills ..............................................................240Marine Construction..........................................142Milling....................................................................36Mining - Surface - Coal......................................142Mining - Surface - Stone, Sand, Etc ..............1056Paving Contractor - Asphalt ..........................2591Pipeline Companies ............................................87Pipeline Contractors..........................................637Recycling ............................................................360Trucking ..............................................................786Utility Companies ................................................97Utility Contractors..............................................585Other ....................................................................10

RENTAL COMPANIESCranes - Independent ..........................................94Cranes - National ................................................27

Heavy - Independent..........................................335Heavy Equipment-National ..............................166Lifting (Except Cranes) - Aerials - Ind ..............28Lifting (Except Cranes) - Aerials - Natl ................4Tools......................................................................61Tools/Small Equipment - Natl ............................38Utility/Light - Ind ................................................156Utility/Light Equipment - Natl ............................14Other ......................................................................0

DEALERSHeavy ................................................................1236Light/Utility/Rental ............................................471Parts Dealer ........................................................464Supply Houses-Heavy Hardware/Safety Tools172Truck ..................................................................212Used Equipment Dealer ....................................766MISCELLANEOUS DEALERS............................771*Edition Circulation Total, exceeds individual State TotalsPublisher’s Data, Subject to Audit.

Many companies qualify for more than one business classification.

Email Direct Marketing, Display Ads, Newsletter Sponsorship, etc. Contact your local office or call 800-523-2200

Pennsylvania6820

New York4819

Vermont462

New Hampshire

872Massachusetts1950

Connecticut

1353

Maine859

West Virginia701 Northern

Virginia397

Total Circulation

23,684

Rhode Island355

New Jersey2832

Maryland/Washington D.C.1645

Delaware327Other States

292

www.constructionequipmentguide.com

Page 5: 2012 Media Kit

NortheastEdition

$990

$715

$545

$475 $435 $405 $380

$520 $495 $460

$685 $615 $585

$940 $795 $680

$1445 $1205 $980 $885

$1595 $1335 $1100 $980

$1690 $1385 $1185 $995

$44

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5”x10.625”

1/3 PAGE6.7”x5.25”

3.275”x10.625”

1/4 PAGE5”x5.25”

1/6 PAGE3.275”x5.25”

2/3 PAGE6.7”x10.625”

5/6 PAGE8.425”x10.625”

FULL PG10.125”x10.625”

INCH RATE1” to 10”

Column Inches

AUCTION RATE

$42 $40 $37$56 per column inch$51 per column inch - full page

Per Auction Maximum 3 Insertions

SIZE OPEN 6 TIME 13 TIME 26 TIMEIssue # Closing Publishing

1 December 23, 2011* January 4

2 January 9 January 18

3 January 23 February 1

4 February 6 February 14

5 February 20 February 29

6 March 5 March 14

7 March 19 March 28

8 April 2 April 11

9 April 16 April 25

10 April 30 May 9

11 May 14 May 23

12 May 25* June 6

13 June 11 June 20

14 June 25 July 4

15 July 9 July 18

16 July 23 August 1

17 August 6 August 15

18 August 20 August 29

19 August 31* September 12

20 September 17 September 26

21 October 1 October 10

22 October 15 October 24

23 October 29 November 7

24 November 12 November 21

25 November 26 December 5

26 December 10 December 19

2012 NORTHEAST Publishing Schedule

ADVERTISING RATES ALL RATES AREPER INSERTION

All rates are for Black & White ads. Four color is $375 per insertion, spot color is $175 per insertion. Send all orders, correspondence, advertising copy andreproduction material to the production department in the Fort Washington Office.

Ted McKeonNew Jersey, Eastern Pennsylvania

Toll Free 800/523-2200215/885-2900

Fax 215/885-2910E-mail [email protected] Hogeboom

New York, New EnglandToll Free 800/988-1203

315/866-1423Fax 315/866-1379

E-mail [email protected] Slavid

New EnglandToll Free 800/225-8448

508/755-1585Fax 508/755-1584

E-mail [email protected]

Ed BrydenWest Virginia

Toll Free 800/810-7640440/243-9690

Fax 440/243-9691E-mail [email protected]

Bob BuckleyNational Sales Representative

Toll Free 800/922-7116518/863-4100

Fax 518/863-7100

Home OfficeToll Free 800/523-2200

215/885-2900Fax 215/885-2910

®

470 Maryland Drive • Fort Washington, PA 19034

Advertising E-mail: [email protected] Editorial E-mail: [email protected]

5

* Early Holiday Deadline

Page 6: 2012 Media Kit

According to Allen Helms, project manager of J.C. Duke and Associates,Mobile, Ala., the library was 50 percent destroye. From a structural stand-point, the library could be repaired, but because it sits in a new FEMA floodzone, it had to be torn down and built on higher ground in order to collectfederal funding in the amount of $12.5 million.

CEG CORRESPONDENT

Damaged by Hurricane Katrina in2005, the Jefferson Davis PresidentialLibrary and Museum at Beauvoir isundergoing a transformation in a newlocation. The library opened in 1997 asa research center and museum to Davis’

life and times, but the building, alongwith many artifacts housed on the firstfloor, such as a giant First National flagthat flew over the Spotsylvania Hotel inRichmond, Va., sustained significantdamage during the storm. Luckily, guns,swords and other artifacts and much ofthe research on the second floor were

Jefferson Davis Library Receives New Home

470 Maryland Drive • Ft. Washington, PA 19034 • 215/885-2900 • Toll Free 800-523-2200 • Fax 215/885-2910 • www.constructionequipmentguide.com

“The Nation’s Best Read Construction Newspaper… Founded 1957.”

SSoouutthheeaassttEEddiittiioonn

$3.00

Published Nationally

A new multiyear highway bill must be a top legislativepriority Associated Equipment Distributors’ (AED) 2011Chairman Dennis Kruepke told a crowd gathered for theRally for Roads May 25 on the National Mall in front ofthe U.S. Capitol building.

“A new highway program is about America’s future,”said Kruepke, who is president and CEO of McCannIndustries, the Case equipment dealership serving theChicago metropolitan area with seven branch locations.

“It’s about having the roads and bridges we need tocompete in the 21st Century. It’s about getting traffic mov-ing again, reducing the costs of congestion, and wastingless time and less gas sitting in traffic. It’s about a betterenvironment. It’s about having roads that get our familieshome safely.

“We need a road bill that builds a solid foundation forAmerica’s future economic leadership. And we need it

AED Chairman toCongress: Give Us aHighway Bill Now

Cat CFO: U.S. EconomyNot Far From Liftoff

BLOOMINGTON, Ill. (AP)Caterpillar Inc. believes the Americaneconomy isn’t far from taking off againbut needs a better idea of where govern-ment policy is headed in key areas suchas taxes, Chief Financial OfficerEdward Rapp said May 19.

The company forecasts that the U.S.

economy will grow by about 3 percentin 2012, Rapp said before a speech atIllinois Wesleyan University inBloomington. He said growth of 3.5percent to 4 percent should kick offdemand for new heavy machinery likethe company’s construction equipment.

Table of Contents ............4

Air Compressors,Generators & Light Towers Section ........41-45

Paving Section ........49-63

Business Calendar ........78

Auction Section ......84-91

Advertisers Index ..........90

Email Direct Marketing, Display Ads, Newsletter Sponsorship, etc. Contact your local office or call 800-523-2200

Louisiana1307

Tennessee2154

North Carolina3016

Virginia2217

Arkansas1083

Mississippi964

Alabama1781

Georgia2979

South Carolina1371

Florida3813

Total Circulation

21,175Other States

235

6

DEMOGRAPHICS CONTRACTORSAsphalt Producers ............................................258Builder ................................................................793Concrete Contractor/Masonry ........................1096Concrete Products ............................................208Concrete Ready - Mix ........................................308Crane Users/Erectors/Pile Drivers ..................529Demolition Contractor ......................................729Drilling & Boring ................................................232Dump Truck/Trailer Hauling ..............................875Environmental ....................................................183Excavators/Grading Site Work ......................6867Farms/Landscape Contractors-Heavy ............764Forestry/Logging ..............................................394General Contractor/Builder - AGC Type ........3443Heavy Contractors/Road Builders ..................584Highway Contractor/Bridge Builder ................503Industrial & Maintenance Contractors ............160

Industrial Manufacturing ..................................241Landfills ..............................................................408Marine Construction..........................................143Milling....................................................................18Mining - Surface - Coal........................................36Mining - Surface - Stone, Sand, Etc ................747Paving Contractor - Asphalt ..........................1607Pipeline Companies ............................................78Pipeline Contractors..........................................730Recycling ............................................................404Trucking ..............................................................686Utility Companies ..............................................108Utility Contractors..............................................601Other ....................................................................21

RENTAL COMPANIESCranes - Independent ..........................................88Cranes - National ................................................56Heavy - Independent..........................................299Heavy Equipment-National ..............................103

Lifting (Except Cranes) - Aerials - Ind ..............14Lifting (Except Cranes) - Aerials - Natl ................5Tools......................................................................45Tools/Small Equipment - Natl ............................29Utility/Light - Ind ................................................167Utility/Light Equipment - Natl ............................35Other ......................................................................0

DEALERSHeavy ..................................................................918Light/Utility/Rental ............................................459Parts Dealer ........................................................423Supply Houses-Heavy Hardware/Safety Tools109Truck....................................................................113Used Equipment Dealer ....................................589MISCELLANEOUS DEALERS............................521

*Edition Circulation Total, exceeds individual State TotalsPublishers Data, Subject to Audit.

Many companies qualify for more than one business classification.

Puerto Rico240

www.constructionequipmentguide.com

Page 7: 2012 Media Kit

SoutheastEdition

$975

$705

$575

$430 $355 $290 $260

$485 $405 $345

$595 $455 $410

$840 $665 $585

$1215 $1045 $835 $725

$1420 $1180 $940 $820

$1450 $1220 $965 $840

$37

1/2 PAGE10.125”x5.25”

5”x10.625”

1/3 PAGE6.7”x5.25”

3.275”x10.625”

1/4 PAGE5”x5.25”

1/6 PAGE3.275”x5.25”

2/3 PAGE6.7”x10.625”

5/6 PAGE8.425”x10.625”

FULL PG10.125”x10.625”

INCH RATE1” to 10”

Column Inches

AUCTION RATE

$35 $33 $31$51 per column inch$48 per column inch - full page

Per Auction Maximum 3 Insertions

SIZE OPEN 6 TIME 13 TIME 26 TIMEIssue # Closing Publishing

1 December 30, 2011* January 11

2 January 16 January 25

3 January 30 February 8

4 February 13 February 22

5 February 27 March 7

6 March 12 March 21

7 March 26 April 4

8 April 9 April 18

9 April 23 May 2

10 May 7 May 16

11 May 21 May 30

12 June 4 June 13

13 June 18 June 27

14 June 29* July 11

15 July 16 July 25

16 July 30 August 8

17 August 13 August 22

18 August 27 September 5

19 September 10 September 19

20 September 24 October 3

21 October 8 October 17

22 October 22 October 31

23 November 5 November 14

24 November 16* November 28

25 December 3 December 12

26 December 17 December 26

2012 SOUTHEAST Publishing Schedule

ADVERTISING RATES ALL RATES AREPER INSERTION

Richard McKeonSouthern Virginia, Eastern Tennessee,

North and South CarolinaToll Free 800/288-4234

704/533-8888Fax 704/533-8899

E-mail [email protected]

Jim VanNattaFlorida, Puerto Rico, Virgin Islands

Toll Free 800/344-3026407/365-5720

Fax 407/366-3192E-mail [email protected]

Rich OlivierFlorida Panhandle, Georgia,

Arkansas, Alabama, Mississippi,

Central and Western Tennessee

Toll Free 800/409-1479770/443-3174

Fax 770/443-3176E-mail [email protected]

Home OfficeToll Free 800/523-2200

215/885-2900Fax 215/885-2910

®

1221 Kingscross Drive • Charlotte, NC 28211

Advertising E-mail: [email protected] Editorial E-mail: [email protected]

* Early Holiday Deadline

All rates are for Black & White ads. Four color is $375 per insertion, spot color is $175 per insertion. Send all orders, correspondence, advertising copy andreproduction material to the production department in the Fort Washington Office.

7

Page 8: 2012 Media Kit

CEG CORRESPONDENT

Before the massive wind turbines could be erected atWhite Oak Wind Farm, in McLean County northwest of theBloomington/Normal metropolitan area in Illinois, thegroundwork had to be laid — literally.

Rachel Contracting, based in St. Michael, Minn., servedas the subcontractor responsible for constructing accessroads to each of the 100 turbines, excavating and backfillingthe foundation for each turbine, installing crane pads, main-taining 30 mi. (48.3 km) of county roads providing access tothe project, building paths to enable the huge cranes to movefrom one turbine site to another, creating a staging area foroffice trailers and equipment and material staging, and pro-viding support for other contractors as needed. During aFebruary 2011 blizzard, that need included clearing snow,but at other times involved dealing with drainage issues.

Renewable EnergyThe new wind farm, owned by Inveneregy LLC, in

Chicago, Ill., will provide energy to more than 40,000homes in Illinois. The project consists of the installation of100 1.5 MW wind turbines in a partnership with GeneralContractor Mortenson Construction’s Renewable Energy

$3.00

“The Nation’s Best Read Construction Newspaper… Founded 1957.”

MMiiddwweessttEEddiittiioonn

Rachel Contracting turned to a number of pieces of Caterpillar equipment dur-ing the White Oak Wind Farm project.

June 252011

Vol. XVIII • No.13

Wind Farm Requires Major Earthwork

LiuGong Machinery Corp. announced firstquarter earnings, reporting $93.35 million in netprofit on $905.58 million total sales revenue.This represents nearly a 72 percent increase inrevenue from the same period the previous year.

After posting record profits for 2010,LiuGong shows no slowdown of its pace ofsales as it enters 2011. LiuGong executivesnoted total 2011 first quarter profits were$111.15 million. The company reported $.12 inearnings per share.

Company performance outstripped first quar-ter 2010’s reported figures by a huge margin.

During the same time last year, LiuGong hadreported $507.02 million in total sales revenue.

Company Vice Chairman and President ZengGuang’an said LiuGong’s careful study andimplementation of global best practices in man-agement is paying off.

“We work on meeting our strategic plans, andour many years of pursuing Six Sigma qualityprocesses are reaping dividends for LiuGong.The quality of our machines continues toimpress customers,” Zeng said. “Growth world-wide continues because we put in place our sup-

Record Profits...

LiuGong Reports IncreasedEarnings for First Quarter ’11

Published Nationally

Construction spending inched up for thesecond straight month in April, 0.4 percent— following downward revisions to theMarch spending figures — due to increasesin private nonresidential and home-improve-ment spending, the Associated GeneralContractors of America reported June 1 in ananalysis of new Census Bureau data.Association officials noted, however, thatthe gains were tempered by sluggish home-building and declining levels of public

ConstructionSpending Up During April

Table of Contents ............4

Attachments Section3399-42

Crushing, Screening &Recycling Section ....59-68

Truck & Trailer Section ......................................69-75

Auction Section ......79-87

Business Calendar ........81

Advertisers Index ..........86

8

Email Direct Marketing, Display Ads, Newsletter Sponsorship, etc. Contact your local office or call 800-523-2200

Nebraska771

Minnesota2465

Kentucky1377

Ohio3337

Indiana1935

Kansas1067

North Dakota488

South Dakota515

Iowa1588

Wisconsin2188

Michigan2911

Illinois3826

Missouri1734

Total Circulation

24,355

Other States153

DEMOGRAPHICS CONTRACTORSAsphalt Producers ............................................387Builder ................................................................572Concrete Contractor/Masonry ........................1683Concrete Products ............................................201Concrete Ready - Mix ........................................539Crane Users/Erectors/Pile Drivers ..................653Demolition Contractor ....................................1148Drilling & Boring ................................................224Dump Truck/Trailer Hauling ............................1097Environmental ....................................................151Excavators/Grading Site Work ....................10293Farms/Landscape Contractors-Heavy ..........1222Forestry/Logging ..............................................195General Contractor/Builder - AGC Type ........2836Heavy Contractors/Road Builders ..................613Highway Contractor/Bridge Builder ................555Industrial & Maintenance Contractors ............168

Industrial Manufacturing ..................................211Landfills ..............................................................248Marine Construction............................................64Milling....................................................................24Mining - Surface - Coal........................................84Mining - Surface - Stone, Sand, Etc ..............1363Paving Contractor - Asphalt ..........................1823Pipeline Companies ............................................52Pipeline Contractors..........................................512Recycling ............................................................190Trucking ..............................................................739Utility Companies ................................................67Utility Contractors..............................................391Other ....................................................................18

RENTAL COMPANIESCranes - Independent ........................................149Cranes - National ................................................34Heavy - Independent..........................................297Heavy Equipment-National................................111

Lifting (Except Cranes) - Aerials - Ind ..............28Lifting (Except Cranes) - Aerials - Natl ................8Tools......................................................................47Tools/Small Equipment - Natl ............................18Utility/Light - Ind ................................................146Utility/Light Equipment - Natl ............................24Other ......................................................................2

DEALERSHeavy ................................................................1099Light/Utility/Rental ............................................460Parts Dealer ........................................................512Supply Houses-Heavy Hardware/Safety Tools168Truck ..................................................................199Used Equipment Dealer ....................................624MISCELLANEOUS DEALERS............................709

*Edition Circulation Total, exceeds individual State TotalsPublisher’s Data, Subject to Audit.

Many companies qualify for more than one business classification.

www.constructionequipmentguide.com

Page 9: 2012 Media Kit

MidwestEdition

$915

$645

$520

$410 $350 $300 $285

$470 $420 $365

$570 $490 $445

$815 $660 $575

$1095 $975 $810 $700

$1250 $1095 $910 $785

$1305 $1135 $950 $820

$37

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5”x10.625”

1/3 PAGE6.7”x5.25”

3.275”x10.625”

1/4 PAGE5”x5.25”

1/6 PAGE3.275”x5.25”

2/3 PAGE6.7”x10.625”

5/6 PAGE8.425”x10.625”

FULL PG10.125”x10.625”

INCH RATE1” to 10”

Column Inches

AUCTION RATE

$35 $33 $31$52 per column inch$47 per column inch - full page

Per Auction Maximum 3 Insertions

SIZE OPEN 6 TIME 13 TIME 26 TIMEIssue # Closing Publishing

1 December 29, 2011* January 7

2 January 12 January 21

3 January 26 February 4

4 February 9 February 18

5 February 23 March 3

6 March 8 March 17

7 March 22 March 31

8 April 5 April 14

9 April 19 April 28

10 May 3 May 12

11 May 17 May 26

12 May 31 June 9

13 June 14 June 23

14 June 28 July 7

15 July 12 July 21

16 July 26 August 4

17 August 9 August 18

18 August 23 September 1

19 September 6 September 15

20 September 20 September 29

21 October 4 October 13

22 October 18 October 27

23 November 1 November 10

24 November 15 November 24

25 November 29 December 8

26 December 13 December 22

2012 MIDWEST Publishing Schedule

ADVERTISING RATES ALL RATES AREPER INSERTION

®

5875 N. Lincoln Avenue • Suite 227 • Chicago IL 60659

Advertising E-mail: [email protected] Editorial E-mail: [email protected]

Joe McKeonIllinois, Wisconsin, Missouri, Kansas, Northwest Indiana

Toll Free 800/632-0233773/769-4090

Fax 773/769-4280E-mail [email protected]

Ed BrydenIndiana, Michigan, Ohio, Kentucky, West Virginia

Toll Free 800/810-7640440/243-9690

Fax 440/243-9691E-mail [email protected]

Patrick KielMinnesota, Idaho, Montana,

Wyoming, South Dakota, North Dakota, Iowa, Nebraska

Toll Free 866/413-4265952/353-1770

Fax 952/353-2750E-mail [email protected]

Home OfficeToll Free 800/523-2200

215/885-2900Fax 215/885-2910 * Early Holiday Deadline

All rates are for Black & White ads. Four color is $375 per insertion, spot color is $175 per insertion. Send all orders, correspondence, advertising copy andreproduction material to the production department in the Fort Washington Office.

9

Page 10: 2012 Media Kit

470 Maryland Drive • Ft. Washington, PA 19034 • 215/885-2900 • Toll Free 800-523-2200 • Fax 215/885-2910 • www.constructionequipmentguide.com“The Nation’s Best Read Construction Newspaper… Founded 1957.”

® WWeesstteerrnnEEddiittiioonn

$3.00

February 262011

Vol. VII • No.5

Published Nationally

A Caterpillar 325B excavator liftstimbers during the demolition ofa bridge outside of Arlington,Colo.

By Rebecca Ragain

FASTER Funding SupportsColo. Bridge Replacements

see REPLACEMENT page 8

AGC Response…TransportationProposal CouldBoost Economy

see PROPOSAL page 26

By Louise Nordstrom

Truck Maker Volvo Posts Fourth Quarter Profit

see VOLVO page 26

Table of Contents ..........4

Attachments Section 9-13

Recycling Section ..15-19

Business Calendar........30

Trucks & Trailers ....31-32

Auction Section ......36-43

Advertisers Index ........42

Email Direct Marketing, Display Ads, Newsletter Sponsorship, etc. Contact your local office or call 800-523-2200

Nevada659

Montana709

Texas4685

Oklahoma1041

Hawaii191

Oregon1534

California5464

Alaska424

Washington1990

Idaho729

Utah950

Wyoming308

Colorado1809

New Mexico578

Arizona1247

Other States199

10

Total Circulation

22,517

DEMOGRAPHICS CONTRACTORSAsphalt Producers ............................................257Builder ................................................................652Concrete Contractor/Masonry ........................1352Concrete Products ............................................215Concrete Ready - Mix ........................................315Crane Users/Erectors/Pile Drivers ..................589Demolition Contractor ......................................769Drilling & Boring ................................................361Dump Truck/Trailer Hauling ..............................557Environmental ....................................................158Excavators/Grading Site Work ......................7760Farms/Landscape Contractors-Heavy ............456Forestry/Logging ..............................................366General Contractor/Builder - AGC Type ........3398Heavy Contractors/Road Builders ..................580Highway Contractor/Bridge Builder ................545Industrial & Maintenance Contractors ............293

Industrial Manufacturing ..................................107Landfills ..............................................................231Marine Construction............................................59Milling....................................................................12Mining - Surface - Coal........................................44Mining - Surface - Stone, Sand, Etc ..............1213Paving Contractor - Asphalt ..........................1835Pipeline Companies ..........................................169Pipeline Contractors..........................................497Recycling ............................................................322Trucking ..............................................................422Utility Companies ..............................................135Utility Contractors..............................................425Other ....................................................................37

RENTAL COMPANIESCranes - Independent ..........................................54Cranes - National ................................................54Heavy - Independent..........................................375Heavy Equipment-National ..............................173

Lifting (Except Cranes) - Aerials - Ind ..............22Lifting (Except Cranes) - Aerials - Natl ................6Tools......................................................................37Tools/Small Equipment - Natl ............................42Utility/Light - Ind ................................................147Utility/Light Equipment - Natl ............................25Other ......................................................................0

DEALERSHeavy ..................................................................952Light/Utility/Rental ............................................290Parts Dealer ........................................................351Supply Houses-Heavy Hardware/Safety Tools 83Truck ..................................................................135Used Equipment Dealer ....................................484MISCELLANEOUS DEALERS............................555

*Edition Circulation Total, exceeds individual State TotalsPublisher’s Data, Subject to Audit.

Many companies qualify for more than one business classification.

www.constructionequipmentguide.com

Page 11: 2012 Media Kit

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Page 16: 2012 Media Kit

Issue Number Special Section

4 Excavators and Attachments

6 Skid Steers and Attachments

8 Paving, Compaction and Milling

10 Wheel Loaders, Tool Carriers and Attachments

12 Air Compressors, Generators and Light Towers

14 Attachments

16 Backhoes and Attachments

18 Off-Road Trucks

20 Mini and Compact Equipment

22 Crawler Loaders, Dozers, Undercarriages and Parts

24 Trailers

26 Underground Utility, Trenchers and Trench Boxes

Crushing, Screening & Recycling Section,Attachment Section and Truck & TrailerSection appear in all odd numberedissues.

Paving Section appears in all even numbered issues.

16

County Conservation has expanded itsinventory in a big way. In fact, the Peterson5710C horizontal grinder it recently pur-chased is the largest piece of equipmentCounty Conservation’s dealer, TricoEquipment Services has ever sold.

Founded in 1991, County Conservation, aSewell, N.J.-based recycling facility is a pro-ducer of mulches, enriched soils and organiccompost. It is looking to expand its reper-toire.

“We are really not a landclearing opera-tion, so we don’t have the big wood, bigstumps and roots,” said Johnny Petrongolo,co-founder and managing partner of CountyConservation. “We do get some of that mate-rial in from time to time, but that’s not ourbread and butter. Our bread and butter ismainly curbside collections from about 35townships. So, when you add that in withwhat the landscapers are bringing in, that iswhat constitutes a good portion of our mate-rial.”

Later this year, Petrongolo is looking toprovide shingle processing to a larger extent.

“The feature of the 5710C that reallycaught County Conservation’s attention was

its ability to process shingles, for which it isspecifically designed,” said AndrewVolponi, Trico vice president of strategicaccounts, who sold the machine to CountyConservation. “The 5710C has the bestshielding in the industry to combat the abra-sive wear when processing shingles.”

Trying It on for SizeBefore making the decision, County

Conservation turned to Trico for a test drive.“Trico and Peterson gave us a good

opportunity to demo the machine,”Petrongolo said. “It really gave us a goodinsight on what it could do and what it could-n’t do.”

“What caught our attention [in addition tothe 5710C’s shingle processing capability]was the way it produced the compost,” saidBill Jaworski, County Conservation’s direc-tor of operations. “We never had a grinderthat could ever do compost. We used to doall our compost with a screener. ThisPeterson 5710 has outdone anything we hadon this property by 9 to 1.”

Pages 71-93

Crushing, Screening & Recycling Section

A Volvo wheel loader loads yard waste in to County Conservation’s new Peterson 5710C horizontal grinder.

N.J. Firm Eyes Continued Growth With New Peterson 5710C

(L-R): Gathered together for a celebratory photo in front of County Conservation’snew Peterson 5710C horizontal grinder are Carl Skinner, service technician;Andrew Pustizzi, vice president of operations; Billy DeCicco, product support spe-cialist; and Steven Scattolini, vice president — general manager, all of TricoEquipment Services; Johnny Petrongolo, co-founder and managing partner ofCounty Conservation; Andrew Volponi, Trico vice president of strategic accounts;Bill Jaworski, County Conservation’s director of operations; Bob Taormina, region-al manager, Trico Equipment Services; Charlie Bagnall, Peterson’s regional salesmanager; Trent Williams, Peterson’s product support representative; and ThomasKerr, parts manager, Trico Equipment Services.

SECT IONTrucks & Trailers HM300-3 Powered by Komatsu Tier IV Interim Technology

With a flywheel horsepower of 325 hp (242 kW),

Komatsu’s HM300-3 articulated truck is powered by a

Komatsu SAA6D125E-6 engine and is EPA Tier IV Interim

and EU Stage 3B emission certified.

The HM300-3 features a maximum gross vehicle weight

(GVW) of 115,147 lb. (52,230 kg). It can haul up to a 31 ton

(28.1 t) payload at its maximum ground speed of 36.4 mph

(58.6 kmh). Improved operating performance, lower fuel

consumption, improved operator comfort and enhanced

serviceability are additional features of the HM300-3 that

provide maximum productivity and lower operating costs,

according to the manufacturer.

The HM300-3 is equipped with the latest Komtrax tech-

nology, which sends machine operating information to a

secure Web site utilizing wireless technology. Data such as

daily fuel consumption, machine utilization, operating hours,

location, cautions and maintenance alerts are relayed to the

web application for analysis. The Komtrax fleet monitoring

system increases machine availability, reduces the risk of

machine theft, allows for remote diagnosis by the distributor,

and provides a wealth of other information to drive business

efficiency and productivity.

Special features of the new HM300-3 include:

Built upon Tier III technology, the SAA6D125-6 engine

provides increased horsepower while lowering fuel con-

sumption. The Komatsu Tier IV Interim engine uses an

advanced electronic control system to manage air flow rate,

fuel injection, combustion parameters, and aftertreatment

functions to optimize performance, reduce emissions and

provide advanced diagnostic capability.

Komatsu also has developed a hydraulically actuated

Komatsu variable geometry turbocharger (KVGT) and an

exhaust gas recirculation (EGR) valve, resulting in better

precision and air management as well as longer component

life. The Komatsu diesel particulate filter (KDPF) has an

integrated design that will not interfere with daily operation

but will keep the operator aware of its status.

The HM300-3 features the new Komatsu traction control

system (K-TCS). The K-TCS system automatically provides

optimum traction when operating in soft ground conditions.

As ground conditions worsen and tire slippage is detected by

speed sensors located on four wheels, automatic application

of the inter-axle differential lock occurs. If tire slippage con-

tinues to be detected then four independent brakes can be

applied to slipping wheels to regain traction.

The HM300-3 is enhanced with K-ATOMiCS—Komatsu

Advanced Transmission with Optimum Modulation Control

System. K-ATOMiCS offers a six-speed, fully-automatic

transmission that uses an advanced electronic system to

eliminate shift shock and torque cutoff to improve operator

and engine efficiency. It automatically selects the ideal gear

based on vehicle speed, engine rpm and the shift position

chosen, which results in powerful acceleration, smooth

down shifting and synchronized engine speed when climb-

ing slopes. This ultimately minimizes operator fatigue, keeps

the load in the body and increases productivity.

A large automatic retarder allows the operator to select the

optimum operating speed on downhill travel and fully

loaded hauls, eliminating acceleration generated by the

grade of the slope.• Through body design optimization, the HM300-3 features

increased body capacity and payload. The low 9 ft. 2 in. (2.8

m) loading height easily matches with 30- to 60-ton (27 to

54 t) hydraulic excavators or 5 to 7.5 cu. yds. (3.8 to 5.7 cu

m) wheel loaders. In addition, the two single-staged body lift

cylinders provide a 70-degee dump angle.

The new cab design provides a comfortable and quiet

work environment so operators can maximize their produc-

tivity. The ROPS/FOPS Level 2 certified cab features a new

rounded front dash panel with easy to reach switches. The

dashboard has been redesigned and relocation of the high

back, heated air ride seat with point seat belt improves oper-

ator visibility. An auxiliary input also has been added to con-

nect an MP3 player or other device along with two 12-volt

ports that have also been incorporated into the cab.

A new high resolution 7 in. LCD monitor features

enhanced capabilities and displays information in 25 lan-

guages for global support. Using the monitor, the operator

can easily modify settings for items such as the auto idle

shutdown or the auto-reversing fan; check operational

records, such as driving history or fuel consumption; moni-

tor the KDPF or check how much time is required before the

next maintenance interval.

The monitor also offers the operator the option of using

the ECO guidance function, which will provide operational

tips to reduce fuel consumption. A separate high resolution

back-up camera is standard with every machine and is

mounted on the right hand side of the console for operator

convenience.•

The HM300-3 provides easy service access to reduce

costly downtime. The new model features a newly designed

engine hood for easy access, increased cooling capacity, and

a standard hydraulically driven auto-reversing fan to help

keep the radiator and charge air cooler clean.

The machine is equipped with the Komatsu EMMS

(equipment management monitoring system), which has

enhanced diagnostic features that give the operator and tech-

nicians greater monitoring and troubleshooting capabilities.

EMMS also continuously monitors all critical systems, pre-

ventative maintenance, and provides troubleshooting assis-

tance to minimize diagnosis and repair time.

For more information, visit www.komatsuamerica.com.

Pages 63-71

The HM300-3 can haul up to a 31 ton (28.1 t) payload at its maximum ground speed of 36.4 mph (58.6 kmh).

2012 EditorialCalendar

Page 17: 2012 Media Kit

17

2012CRANE QUARTERLY

SIZE RATES1/4 (3.5w x 4.625) $4951/2v (3.5w x 9.5) $6951/2h (7.25w x 4.625) $695Page (7.25w x 9.5) $995

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Target MarketingNow you can target the 10,000 readers ofConstruction Equipment Guide who own or usecranes with our quarterly Crane Product &Service Guide. Construction Equipment Guideoffers you the opportunity to target users fromthe database of our four regional publications.The Crane Product & Service Guide is distrib-uted throughout the Northeast, Southeast,Midwest and Western regions only to our readers with utilization potential. To take advantage of this outstanding valuecontact us today.

2012 SCHEDULEWinter Crane Product & Service Guide

Close: January 23rdInserts: Issue 4 of All Regions

Spring Crane Product & Service GuideClose: April 16thInserts: Issue 10 of All Regions

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18

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Crane GuideQuarterlyPage 17

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Post-ItNotes

Page 19

Anniversary Supplements

OHIO STATE SUPPLEMENT

Your Ohio Connection: Ed Bryden, Strongsville, OH • 1-800-810-7640

July 242010

Vol. XV • No. 15“The Nation’s Best Read Construction Newspaper… Founded in 1957.”

624

199

23

4

4

3030 30

422

68

68

22

22

50

3525

50

52

6

6

27

22

80

80

90

7671

7175

70

75

71

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70

70

MarkHaynes ofMark HaynesConstructionhoped to takehome this ScreenMachine portablescreening plant.

Ritchie Bros.’s Darrel Yoder calls out the bids.

There were more than 1,100 registered bidders that par-ticipated online and in person at the Ritchie Bros.multi-million dollar auction held on June 23 in

Columbus, Ohio. The auction drew bidders heavily fromIndiana, Kentucky, Michigan and Ohio as well as 40 otherstates, 26 countries and nine Canadian provinces.

More than 65 percent of the trucks and equipment (basedon gross auction proceeds) went to buyers from outside thestate. More than 1,000 auction lots were sold on auction day.

Work Begins to Replace Ohio’s Tallest, But Aging, BridgeBy Matt LeingangASSOCIATED PRESS WRITER

COLUMBUS, Ohio (AP) Construction began July 12 onan $88 million project to replace the tallest bridge in Ohio,an aging structure similar in design to the one that collapsedin Minnesota in 2007.

The Jeremiah Morrow Bridge on Interstate 71 nearLebanon in southwest Ohio is considered safe but hasenough structural deterioration that it can no longer handleheavy loads. Oversize trucks carrying more than 120,000lbs. (54,431 kg), such as military or farm equipment, are pro-

hibited. Ohio began developing plans to replace the bridge around

the time the Interstate 35W bridge collapsed in Minneapolis,killing 13 people and injuring 145. The project is now on afast track as the structure reaches the end of its 50-year lifespan, said Stefan Spinosa, an engineer with the OhioDepartment of Transportation.

The bridge is actually a set of twin two-lane spans sup-ported by a steel truss underneath the deck. It opened for traf-fic in 1965, running a length of 2,224 ft. (678 m) — abouthalf a mile — and rising 240 ft. (73 m) over the Little MiamiRiver. It carries about 60,000 vehicles a day, serving as a

major freight corridor between Columbus and Cincinnati. But repairs are becoming more frequent, and a recent

inspection revealed that 80 gusset plates, which hold beamstogether, need to be stiffened before allowing overweighttrucks to use the bridge again.

The National Transportation Safety Board blamed theMinneapolis bridge collapse on an undersize gusset plate, aflaw in its original design from the 1960s. Board membersalso criticized Minnesota officials for allowing 287 tons (260t) of construction materials to be stockpiled on the bridge’scenter on the day of the collapse.

see COLUMBUS page 4

see BRIDGE page 7

Ritchie Bros. Reports Strong Salesat Well Attended Columbus Auction

Segment By Segment, ICC Taking ShapeCEG CORRESPONDENT

Segment by segment, the Maryland’s Intercounty Connector (ICC) istaking shape. Once complete, it will link existing and proposed develop-ment areas between the I-270/I-370 and I-95/US 1 corridors within centraland eastern Montgomery County and northwestern Prince George’sCounty with a state-of-the-art, multi-modal east-west highway that limitsaccess and accommodates the movement of passengers and goods.

The full dollar amount for the entire 18.5-mi. (29.7 km) project is $2.55billion. There are a total of four separate contracts, with each section beingbuilt by a different joint venture team consisting of national and localfirms.

The project begins at I-370 in the Gaithersburg area of MontgomeryCounty, Md. Currently, it ends at I-95 in Prince George’s County and is onschedule.

“Soon, the Maryland State Highway Administration will issue aRequest for Proposals for the fourth and final section that will be built fromI-95 east to Virginia Manor Road, with an option to continue east to U.S.1,” said Ray Feldman, community outreach coordinator and media rela-tions manager of the ICC project.

The first segment, or Contract A, opened to traffic on Feb. 23, 2011. Thenext segment, which includes Contracts B and C, is scheduled to open laterthis year or in early 2012. No dates have yet been set for the final segment,

Workers perform the latex overlay for the ICC bridge over MD355.

W To470 Maryland Drive • Ft. ashington, PA 19034 • 215/885-2900 • ll Free 800-523-2200 • Fax 215/885-2910 • www.ConstructionEquipmentGuide.com“The Nation’s Best Read Construction Newspaper… Founded 1957.”

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Published Nationally

Mike Rowe, host of the Discovery Channel’s TV pro-gram Dirty Jobs with Mike Rowe, testified before theSenate Commerce, Science and TransportationCommittee’s hearing on “Manufacturing Our Way to aStronger Economy” in support of U.S. manufacturingjobs and the Association of Equipment Manufacturers’(AEM) I Make America campaign. In his testimony,Rowe described his experiences working with manufac-turers and skilled laborers across America, his personalinitiatives in support of jobs creation and the importanceof paved roads and reliable bridges.

In his written testimony, Rowe said, “I am ready, able

Mike Rowe Speaksto Congress AboutManufacturing Jobs

CEG CORRESPONDENT

There is a natural fascination for foren-sics that many, perhaps attributed to pop-ular TV shows like CSI: Crime SceneInvestigation. A tour of Monroe County’snew 45,000-sq.-ft. (4,181 sq m), $30 mil-lion crime lab satisfies that curiosity aboutmany new and old methods used insophisticated criminal evidence gathering.It also illustrates emerging green buildingpractices. As a result, the new crime lab isabout to earn the county’s PlatinumLEED certification.

Monroe County estimates the projecthas created 400 construction jobs, while

green features, credited to delivering sig-nificant long-term cost savings and envi-ronmental benefits, initially addedapproximately $700,000 to constructioncosts.

A quick tour provides a visitor with arealization that fighting crime is a com-plex, scientific, laboratory-intensiveendeavor, and that the lab’s priority is toprotect the chain of evidence throughoutthe process. In the lab dust filtration,vibration dampeners, special airflow,recycled rainwater and design elementsare at play in a never-ending battle to helptestify against the guilty while provingothers innocent.

CSI Rochester: UpstateN.Y. Gets $30M Crime Lab

Table of Contents ............4

Truck & Trailer Section ......................................63-71

Crushing, Screening &Recycling Section ....75-99

Attachments Section .................................... 113-119

Business Calendar ......122

Auction Section ..127-141

Advertisers Index ........142

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4 Page or Less Preprinted Insert Rates

Cost PerQuantity Thousand PriceUp to 2,000 ------- $990 (minimum)

2,000-5,000 ------ $1,3855,000-10,000 ------ $1,850Over 10,000 $190

PriceMinimum Order - 5,000 Post Its $2,100

MinimumCharge

Cost per Thousand

Over 5,000 $230* + Minimum Charge

* Plus $650 set up fee for each additional region

8 Page or Less Preprinted Insert Rates

Cost PerQuantity Thousand PriceUp to 2,000 ------- $1,980 (minimum)

2,000-5,000 ------ $2,3205,000-10,000 ------ $2,750Over 10,000 $280

InsertRates

®

Note: Preprint must arrive at printing plant at least 7 days prior to mailing.Call for shipping instructions. Pieces must be skidded and boxed with quantity shown.

No mailing indicia can be imprinted on an insert.8 1/2” x 11” is the standard size, 4”x6” is the minimum size.

Paper stock is 70 lb maximum.For shipping instructions call Cathy Printz at 1-800-523-2200

Effective January 1, 2012

Table of Contents ..........4Truck & Trailer Section ....................................57-63

Crushing, Screening &Recycling Section ....67-84Attachment Section 91-99Business Calendar ......100Parts Section ......100-101Auction Section ..109-128Advertisers Index ......126

Army Corps Works to Avert CatastropheCEG CORRESPONDENT

The U.S. Army Corps ofEngineers is midway through a 20-year, $300 million construction proj-ect to fully stabilize Bluestone Dam,located on the scenic New River nearthe town of Hinton in southern WestVirginia.

The purpose of the BluestoneDam Safety Assurance project is toupgrade the dam to bring it up to cur-rent engineering standards.The ongoing stability project,

scheduled for completion in 2020,will significantly improve safety,according to Col. Dana R. Hurst,commander and district engineer ofthe Corps of Engineers’ HuntingtonDistrict.

Because water from the NewRiver flows into the Kanawha Riverbefore flowing into the Ohio River, a

Caterpillar to Sell Carter Machinery Co.Caterpillar Inc. has reached an agreement to

sell Carter Machinery Company Inc. CarterMachinery is a Caterpillar dealership head-quartered in Salem, Va., and has operations andstores covering Virginia and nine counties insoutheast West Virginia. The current seniormanagement of Carter Machinery, which led

the buy-out of Carter Machinery fromCaterpillar, will remain in place. Jim Parker, aretired Caterpillar vice president, will becomeCEO of Carter Machinery and will be the prin-cipal owner going forward.Caterpillar has owned Carter Machinery

since 1988. It is the only Caterpillar dealership

in the United States that is not independentlyowned.

“Over the last 20 years, Carter Machineryhas consistently been an excellent performingdealership, but as we updated our corporatestrategy in 2010, it was clear that continued

Machinery Exports Gain in 2010; Top $16.4BThe market for exports of U.S.-made con-

struction machinery closed out 2010 with a gainof more than 28 percent compared to the previ-ous year, for a total of $16.4 billion dollars’worth of equipment sold worldwide, accordingto the Association of Equipment Manufacturers(AEM).

The AEM North American-based internation-

al trade group consolidates U.S. CommerceDepartment data with other sources into a quar-terly export trends report.“Global trade is extremely important to our

industry and export sales continue to sustainmany companies as we still face a fragiledomestic upturn,” said AEM Senior VicePresident Al Cervero. “While these numbers are

positive we have to remember they follow a2009 decline of more than 38 percent.”

“It’s important to pass the pending free-tradeagreements with Colombia, Korea and Panamato help manufacturers create more U.S. jobs byselling their products to international buyers,”he added.

W

To

470 Maryland Drive • Ft. ashington, PA 19034 • 215/885-2900 • ll Free 800-523-2200 • Fax 215/885-2910 • www.ConstructionEquipmentGuide.com

“The Nation’s Best Read Construction Newspaper… Founded 1957.”

®NortheastEdition

$3.00

Published Nationally

U.S. Army Corps of Engineers photo

Covering 4,565 sq. mi. (11,823 sq m), Bluestone Dam has the largest drainage area of any dam in

West Virginia. Behind the dam is Bluestone Lake.

Post It NotesSIZE: (3.5” x 3.5”)(Appears on Front Page of the Publication)

Direct Mail RatesRates are based on labeling the customer’smaterial at our mailing facility.

Mailing List Usage*Includes selection of business by classificationand geographical area

Quantity Cost Per Thousand Price1000 Minimum $215 $325 (minimum)

Addressing/LabelingPreparation and application of labels $90/M

Related ChargesTabbing folded pieces $45/MPostal metering** $85/MDelivery to post office $50Postage Current USPS RatesAnnual postal permit feefor bulk rate mailings Current USPS Rates

MiscellaneousReturned items must be presented to CEG for credit.

Page 20: 2012 Media Kit

®InternetAdvertising Opportunities

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1

2

3

4

1 LeaderboardsThese eye catching ads can beplaced anywhere on the site andslide down after the page has loadedto catch the interest of the viewer.Don’t want your ad to move?Choose the more commonleaderboard to deliver your message.

2 Medium RectanglesThe most versatile ad space on oursite. This ad space can hold images,interactive flash content and videos.

3 Standard Banner AdThese ads are available across theentire site and are a great optionwhen you want complete coverage.

4 Skyscraper AdsOur popular skyscraper ad can holdyour image or flash content to deliveryour advertising.

Note: Not all ad sizes are availableon all pages.

Ad sizes• Leaderboards - 970x100 px• Medium Rectangles - 300x250 px• Standard Banners - 300x100 px• Skyscrapers - 120x600 px

Page 21: 2012 Media Kit

Standard Ad Premium AdsPage Targeted Ads

®InternetAdvertising Rates

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$15/Thousand

Impressions Cost Discount

7500 112.50

15000 220.50 2%

30000 427.50 5%

60000 810.00 10%

90000 1147.50 15%

Run of Site, No Targeting

Newsletter Advertising$500

1 Ad Banner . . . . . . . . . . . . . . . . . . .$5002 Ad Banners . . . . . . . . . . . . . . . . . .$7003 Ad Banners . . . . . . . . . . . . . . . . . .$900

Our newsletter advertising consists of a banner in our newsletter emailed directly to oure-mail subscription list. Discounts apply whenpurchasing multiple banner runs.

Choose from our standard newsletter, theComing Auctions newsletter, the Wanted to Buynewsletter or the New Equipment newsletter.

Standard Newsletter Banner - 400x133 pxNewsletter Sidebar Banner - 140x300 px

/Thousand

Impressions Cost Discount

7500 168.75

15000 330.75 2%

30000 641.25 5%

60000 1215.00 10%

90000 1721.25 15%

For targeting specific pages -story page only, equipmentsearch pages only, auctionpages only, etc...

$22.50/Thousand

Impressions Cost Discount

7500 225.00

15000 441.00 2%

30000 855.00 5%

60000 1620.00 10%

90000 2295.00 15%

Page peels, sliding ads,videos, Geo Targeted ads(e.g. NY, PA only), CategorySpecific Ads (e.g. Cranesonly, Bobcat only)

$30

New Product Newsletter$500/400/300

1st Product Spot . . . . . . . . . . . . . . . .$5002nd Product Spot . . . . . . . . . . . . . . .$4003rd Product Spot . . . . . . . . . . . . . . . .$300

Announce your newest products to thousandsof readers in our monthly New Productsnewsletter and New Products section of thewebsite.

Advertise your product in the newsletter andaccompany the story on the website with videoof your products as well.

Call for details on photo and video dimensions.Ads display for a month at a time.

www.constructionequipmentguide.com

Page 22: 2012 Media Kit

AdvertisingInformation

®

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Full Page10.125”x10.625”

(width) (height)

5/6 Page8.425”x10.625”

(width) (height)

2/3 Page6.7”x10.625”(width) (height)

1/2 Page10.125”x5.25”

(width) (height)

5”x10.625”(width) (height)

1/3 Page3.275”x10.625”

(width) (height)6.7”x5.25”(width) (height)

1/4 Page5”x5.25”

(width) (height)

1/6 Page3.275”x5.25”

(width) (height)

Page Sizes Electronic File InformationEmail

The email address for advertising copy is [email protected]. All files attached to the email fordownloading (i.e.: copy, photos, ads, logos) should be identified with file names not generated by digital cameras.Please name photos with the serial number of the machine ora brief description (1999CatD5H). Please be sure to identifyyour company in your email. We discourage the transfer oflarge files by email. Instead we ask that you send a CDovernight or FTP the files.

FTPTo connect to our FTP server you need an FTP client. An

internet browser will not work. Examples of FTP programsare Fetch, Interarchy, WinFTP and CuteFTP. When logging intothe FTP server use the following information…

Server Name: ftp://ftp.cegltd.comUser Name: clientPassword: cegclient

You can then transfer your files. When complete, pleasesend us an email to let us know your file has been transferred.

File FormatsWe can accept advertising in the following programs:

QuarkXPress, Photoshop, Illustrator, InDesign and AdobeAcrobat. Ad copy should be sent within the email or as a textfile.

Microsoft Office files are not cross platform compatibleand should not be used to send in ad copy or artwork.

Adobe Pagemaker is no longer supported for ad files. Thecustomer should convert the file to an Acrobat PDF file beforesending, as we cannot open it.

Artwork should be saved as .tif, .eps or .jpg files. Filesmust include the 3 digit extension in their filename.

Page 23: 2012 Media Kit

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Special PositionWhen available, center spread and last page are 20% additional. Second and third covers and other special positions are 15% additional.

Color RatesSpot color is available on certain pages at $175.00 perinsertion. Minimum ad size for color is 1/4 page. 4 colorrate is $375 per insertion.

Combination RatesAdvertisers buying 2 editions will receive 10% discount perinsertion. Buy 3 or more editions and receive a 15% discount per insertion. Based on established rate. (No additional discounts)

Advertising AgenciesAll rates are net. Advertising agencies please add 17.65%to appropriate rate on 1/4 or larger. No cash discount, noadditional discounts on combinations, terms are net 30days. Spot color and 4 color rates are non-commissionable.

Bargain Equipment GuideRate - $95. Ad will run in two consecutive issues. Send photos and brief description (Maximum 17 words). Checkmust accompany order. An additional $50 for color and $20for a 30 day placement on our website.

Classified Rates and Terms95 cents per word. Minimum charge is $30.00. Charge covers cost of insertion in two consecutive issues withoutchange. Each initial counts as a separate word. Telephonenumber including area code counts as one word.

All classified advertising must be paid in advance. Pleasespecify category item is to be listed under. Additional $20for a 30 day placement on our website.

Display Advertising TermsAll invoices are due in 10 days. Balances 30 days past dueare subject to an interest charge of 1 1/2 % per month onthe unpaid balance.

Other InformationPublisher is not liable for the following: Page number orposition on page of advertisement. Misprints, errors, etc. forwhich the publisher may be legally responsible will notexceed the cost of the publisher’s charge for advertising.

Omitting an advertisement… please check your ad for correctness, unfortunately we cannot assume responsibilityfor errors after the first insertion or orders received bytelephone or handwritten.

Publisher will not be bound by any conditions appearing onorder blanks or copy instructions which are in conflict withany provision contained in its rate card or with its policies.

All advertisements including photographs and artwork originated and prepared by Construction EquipmentGuide® are the property of Construction EquipmentGuide® and not the advertisers. The advertiser has purchased the right of reproduction in ConstructionEquipment Guide® and does not have the right to repro-duce the advertisements in any other place or publication without the specific approval of ConstructionEquipment Guide®.

Blind Ads… when name and address are to be withheldand a box number used, add $10.00 to the cost of the ad. Your insertion of advertising in Construction EquipmentGuide® signifies your acceptance and compliance with theabove conditions. Visa, Mastercard and American Expressaccepted with approval.

®AdvertisingInformation

Page 24: 2012 Media Kit

Construction Equipment Guide Contact InformationMain Office • 800/523-2200

Accounting Dept - [email protected] Weinmann - Manager

Editorial Dept - [email protected] Mongeau - Editor in Chief,

Northeast, Southeast PapersKen Kolasinski - Midwest, West Papers

Production Dept - [email protected] Pinkerton - ManagerMatt Seslow - Asst. ManagerJennifer Hood - Graphic Artist

Sales SupportKathy Uluski - Auctions, Wanteds - [email protected] Pinkerton - Bargains, Classifieds

- andreap@cegltd. comSheila Kirby - [email protected]

WebsiteRob Tredinnick - Internet Marketing & CommunicationsStephen Collins - Web DeveloperAndrea Pinkerton - Graphic Designer

NortheastTed McKeon - Publisher and Sales ManagerNew Jersey, Eastern Pennsylvania800/523-2200 • [email protected] Rep - Kathy Uluski

Kent HogeboomNew England, New York800/988-1203 • [email protected] Rep - Kathy Uluski

Rachel SlavidNew England800/225-8448 • [email protected] Rep - Kathy Uluski

Bob BuckleyNational Sales Representative800/992-7116 • [email protected] Rep - Kathy Uluski

WestDale Agnew Arizona, Colorado, Louisiana, Nevada,New Mexico, Oklahoma, Texas, Utah877/877-4997 • [email protected] Rep - Sheila Kirby

Frank Strazzulla Alaska, California, Hawaii, Nevada, Oregon, Washington, Utah949/459-1767 • [email protected] Rep - Sheila Kirby

MidwestJoe McKeon - PublisherIllinois, Wisconsin, Missouri,Kansas, Northwest Indiana800/632-0233 • [email protected] Rep - Sheila Kirby

Ed BrydenOhio, Michigan, Indiana, West Virginia, Kentucky800/810-7640 • [email protected] Rep - Sheila Kirby

Patrick KielMinnesota, Idaho, Montana, Wyoming, South Dakota, North Dakota, Iowa, Nebraska866/413-4265 • [email protected] Rep - Sheila Kirby

SoutheastRichard McKeon - PublisherVirginia, North and South Carolina, Eastern Tennessee800/288-4234 • [email protected] Rep - Sheila Kirby

Rich OlivierGeorgia, Alabama, Mississippi, Western Tennessee, Arkansas800/409-1479 • [email protected] Rep - Kathy Uluski

Jim Van NattaFlorida, Puerto Rico, Virgin Islands800/344-3026 • [email protected] Rep - Sheila Kirby

Sales Team

www.constructionequipmentguide.com