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©2012 McGraw-Hill Ryerson Limited1 of 34
Learning Objectives
1. Calculate 13 financial ratios that measure profitability, asset utilization, liquidity and debt utilization. (LO1)
2. Assess a company’s source of profitability using the DuPont system of analysis. (LO2)
3. Examine the ratios in comparison to industry averages. (LO3)
4. Examine the ratios and company performance by means of trend analysis. (LO4)
©2012 McGraw-Hill Ryerson Limited2 of 34
Saxton Company Industry Average
3-4a. Receivables turnover =
= 11.410 times
3-4b. Average collection period =
= 32 36 days
3-5a. Inventory turnover =
Cost of Goods Sold = 8.1 7 times
Inventory
Sales (credit)Receivables
$4,000,000$350,000
Accounts receivable Average daily credit sales
$350,000$10,959
$3,000,000$370,000
Asset utilization ratios(a)
LO1 and LO3
©2012 McGraw-Hill Ryerson Limited3 of 34
Saxton Company Industry Average
3-5b. Inventory holding period =
= 45 52 days
3-6a. Accounts payable turnover =
= 60.0 12 times
3-6b. Accounts payable period =
Accounts payable = 6 30 days
Average daily purchases
(COGS)
InventoryAverage daily COGS
$370,000$8,219
Cost of goods soldAccounts payable
$3,000,000$50,000
$50,000$8,219
Asset utilization ratios(b)
LO1 and LO3
©2012 McGraw-Hill Ryerson Limited4 of 34
Asset utilization ratios(c)
Saxton Company Industry Average
3-7. Capital asset turnover =
= 5.0 5.4 times
3-8. Total asset turnover =
= 2.5 1.5 times
SalesCapital assets
$4,000,000$800,000
SalesTotal assets
$4,000,000$1,600,000
LO1 and LO3
©2012 McGraw-Hill Ryerson Limited5 of 34
Liquidity ratios
Saxton Company Industry Average
3-9. Current ratio =
= 2.67 2.1
3-10. Quick ratio =
= 1.43 1.0
Current assetsCurrent liabilities
$800,000$300,000
Current assets – InventoryCurrent liabilities
$430,000$300,000
LO1/LO3
©2012 McGraw-Hill Ryerson Limited6 of 34
Debt utilization ratios
Saxton Company Industry Average
3-11. Debt to total assets =
= 37.5% 33%
3-12. Times interest earned =
= 11 7 times
3-13. Fixed charge coverage =
= 6 5.5 times
Total debtTotal assets
$600,000$1,600,000
Income before interest and taxes
Interest$550,000$50,000
Income before fixed charges and taxes
Fixed charges$600,000$100,000
LO1/LO3
©2012 McGraw-Hill Ryerson Limited7 of 34
Table 3-2a
Ratio analysis(a) Saxton IndustryCompany AverageComparison
A. Profitability1. Profit margin……………… 5% 6.5% Below average2. Return on assets………..…. 12.5% 10% Above
average due to high 83. Return on equity…………. 20% 15% Good due to ratios 2 and
11B. Asset Utilization4a. Receivables turnover ……... 11.4 10.0 Good4b. Average collection period…. 32.0 36.0 Good5a. Inventory turnover ………... 8.1 7.0 Good5b. Inventory holding period...... 45 52 Good6a. Accounts payable turnover... 60 12 Good6b. Accounts payable period...... 6 30 Good
7. Capital asset turnover ……. 5.0 5.4 Below average
8. Total asset turnover ………. 2.5 1.5 Good
LO3
©2012 McGraw-Hill Ryerson Limited8 of 34
Table 3-2b
Ratio analysis(b)
LO3
Saxton IndustryCompany Average Comparison
C. Liquidity9. Current ratio …………… 2.67 2.1 Good
10. Quick ratio ……………….. 1.43 1.0 Good
D. Debt Utilization11. Debt to total assets ……….. 37.5% 33% Slightly
more debt12. Times interest earned ……. 11 7 Good13. Fixed charge coverage …… 6 5.5 Good
©2012 McGraw-Hill Ryerson Limited9 of 34
Techniques of Ratio Analysis
1. DuPont Analysis
2. Comparative Analysis
3. Trend Analysis
4. Common-Size Statements
LO1/LO2/LO3/LO4
©2012 McGraw-Hill Ryerson Limited10 of 34
Comparative vs. Trend Analysis
• Ratios on their own do not mean a lot• Comparing a company’s ratios to
those of its industry or its competitors is comparative analysis and may reveal what ratios are out of line with certain standards
• Comparing the same company’s ratios over a number of years is trend analysis and may reveal whether ratios are improving or worsening
LO3 and LO4
©2012 McGraw-Hill Ryerson Limited11 of 34
Table 3-3
Trend analysis of competitors
2000200120022003200420052006200720082009
0.79 18.0 0.8119.8
0.60 13.8 0.7416.4
0.56 13.4 0.7615.5
0.71 16.4 0.7316.8 0.87 18.1 0.6615.7 0.81 14.5 0.7217.1 0.83 17.7 0.8821.4 0.58 13.9 0.9022.1
0.50 13.0 0.6318.1
0.41 9.9 0.5911.9
Return onAssets
Return onEquity
Royal Bank Bank of MontrealReturn on
AssetsReturn on
Equity
Source: Bank of Montreal annual reports www.bmo.com Royal Bank of Canada annual reports www.rbcroyalbank.com
LO3 and LO4
©2012 McGraw-Hill Ryerson Limited12 of 34
Figure 3-2Trend analysis
LO3 and LO4