2012

Illinois Press Association

June 13-15, 2012Crowne Plaza HotelSpringfield, Illinois

Dear Friends and Colleagues:

Welcome to the Illinois Press Association’s Annual Convention! I am delighted to have you join us at the state’s premier journalism event of the year.

Since 1865, members of the Association have come together to celebrate the spirit of Illinois journalism and to acknowledge the importance of newspapers’ work, as well as to learn new, more efficient and effective ways of doing business and communicating with readers.

Now, more than ever, citizens who seek truth, context and depth for the information they consume turn to local newspapers to be the reliable sources they’ve always known, and members of the Illinois Press Associa-tion continue to carry that responsibility with pride.

While relevant and trustworthy content remains critically important, IPA member newspapers continue to be strong and viable business models providing advertisers a multitude of messaging options – through traditional print products, exciting specialty publications, and through online and mobile platforms that has enabled newspapers to offer the largest total audience than ever before. This total audience generates good results for our advertisers.

Just as each of you develop relationships with your readers and communi-ties, the IPA staff is honored to do likewise in serving our members through the efforts of our legislative and legal defense teams, our continuing education, training and outreach initiatives, and through our advertising network sales. We are grateful for the opportunity to serve you.

Thank you for attending this year’s convention and, on behalf of the IPA staff, welcome to the Capital City!

Sincerely,

Dennis DeRossettExecutive Director

WHEN: Keynote 11 a.m. FridayWHERE: Sapphire Room on the second floor

Ken Paulson is the editor and senior vice president/News of USATODAY and USATODAY.com.

For the past 30 years, Ken has drawn on his background as botha journalist and lawyer, serving as the editor or managing editorof newspapers in five different states and in recent years as theexecutive director of the First Amendment Center at VanderbiltUniversity.

Ken was on the team of journalists who founded USA TODAY in1982. He's widely known for his efforts to inform and educateAmericans about First Amendment freedoms and as a strongvoice for tougher confidential sourcing policies and ethics guidelines in America's newsrooms.

Ken was also the host of the Emmy-nominated television program Speaking Freely, seen in more than 60 PBS marketsnationwide over five seasons, and the author of "FreedomSings," a multimedia stage show celebrating the First Amendment that continues to tour the nation's campuses.

For the past 10 years, Ken has been a regular guest lecturer atthe American Press Institute, speaking to more than 5,000 journalists about First Amendment issues. He was recently honored with the API Lifetime Service Award.

Ken has been elected to the leadership of the American Societyof Newspaper Editors and will be president of ASNE in 2011. Healso chairs the organization's First Amendment committee and isheading up The Liberty Tree Initiative, a new nationwide campaign to build nonpartisan support for First Amendment freedoms.

He is a graduate of the University of Illinois College of Law andthe University of Missouri School of Journalism. He has alsoserved as an adjunct professor at Vanderbilt University LawSchool and is a member of both the Illinois and Florida bars. Kenis also a member of the Board of Directors of the American Soci-ety of Newspaper Editors.

Ken Paulson

Paid Content and a FreePress: A Matter of Dollars and Democracy

Join Ken Paulson as hechallenges us to think differently about the value of“free,” and the changing dynamics in the industrythat makes newspaper content extremely valuable.

WHEN: 8:30 a.m. Thursday and again at 2:15 p.m. ThursdayWHERE: Emerald Room in a.m.; Sapphire Room in p.m. (both 2nd floor)

Kelly Wirges has enjoyed a career in sales, marketing, trainingand management. She has held positions as Creative Director,Account executive, Sales Manager, as well as Sales Development and Training Manager. She has worked at fivemajor newspapers in four different states and has been a partner at Imagine Creative, Inc., and advertising agency working with a wide variety of businesses.

In her 20-year newspaper career, Kelly has worked side-by-side, as well as trained all facets of the business fromcarriers and circulation executives to advertising managers,sales representatives and publishers.

Sixteen years ago, Kelly launched ProMax Training & Consulting, Inc., which specializes in maximizing productivity,profits and people. Since this time, ProMax has partnered withhundreds of media organizations, addressed numerous organizations with keynote presentations and has trained thousands of advertising executives across the country.

Kelly has received professional recognition across the country,including the honor of being selected for the 2003, “40 Under40” awarded by the Nebraska Business Journal. In addition,ProMax selling techniques have been published in variety ofcredible sources.

Kelly’s educational background includes a Bachelor's degree inJournalism-Advertising from the University of Nebraska, and adegree in graphic design from Platt College of Graphic Designin Ontario, California.

Kelly is known for her ability to combine a dynamic presentationand lively interaction with the necessary information and toolsto achieve the optimum results.

Kelly Wirges

Planning Ad Strategies& Selling CampaignsA simple approach to help advertisers set goals, determine budgets and construct effective, well-timedcampaigns instead of weeklyads. Learn the importance offinding client data through aneeds-analysis discussion,the basics of media planningand how to provide strategic,long-term advertising recom-mendations that bring resultsto their customers.

MaxSales.com — Maximum Internet SalesLearn when and how clientsshould incorporate digitalstrategies into their marketingplans for optimal ROI. How toshare digital solutions withclients in an easy-to-under-stand manner. Gain energyand confidence about yourdigital offerings.

PSST: 29.3 percent of adults making a purchasing decision

last week consulted a newspaper ad first. That’s more than

twice as many as used TV or radio combined and still more

than those who used the Internet at 27.3 percent!*

WHEN: 10:30 a.m. Thursday WHERE: Sapphire Room on the 2nd floor

Glenn Hodas began his career in politics and government at theIllinois State Capitol, where he worked for State Senate President ‘Pate’ Philip on the Senate Republican Staff.

Staffing the Senate Executive Committee, Glenn was responsible for drafting and analyzing much of the major legislation that was debated in Illinois during the 1990s.

His decade of service in the State Senate involved anotherchallenging role: He also acted as the campaign manager ofnumerous state senate campaigns — all of which were considered “Tier 1” targeted races.

In 2001, Glenn joined Lieutenant Governor Corinne Wood’s office as Chief of Staff, going on to manage her statewide gubernatorial primary campaign. In the 2002 general election,he was tapped to become Jim Ryan’s Deputy Campaign Manager.

Since 2003, Glen has run his own consulting firm — Hodas & Associates — and has assisted a number of clients with political campaigns, issue advocacy efforts, and legislativeneeds.

Glenn graduated from Northwestern University, long renown forits communication and political science program.

Glenn Hodas

Get Your Share of Political AdvertisingGlenn Hodas is a nationallyrecognized campaign consultant and former chiefof staff for Lt. Gov. CorinneWood. He is "pro-newspaper" for political advertising and will discusswhy newspapers have a difficult time getting a biggershare of those ad dollars.This presentation, plus results from last year'sstatewide survey related to"readers are voters," willhelp attendees obtain morelocal political dollars for theNovember general election.

Nearly 80 percent of Illinois households

have at least one person who votes.

72 percent of Illinois adults read a local newspaper.

More than half of Illinoisans surveyed said they read

the political advertisements in their local newspaper.

Many of them look to their newspaper for news about

local government and political issues — moreso than

TV and radio combined.*

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WHEN: 7:15 p.m. Thursday WHERE: Emerald Room on the 2nd floor

Liz Sidoti is a political editor in Washington, D.C. for the Associated Press.

She was the lead reporter on AP's coverage of the historic 2008presidential contest. In her current role, she leads a team of political reporters in Washington and guides national coverageby AP's network of journalists in every state capital.

A former Ohio statehouse reporter for the AP, she's responsiblefor leveraging that unique 50-state resource to ensure the APbreaks political news, conveys the electorate's changing moodand explains issues that matter to voters.

She has covered national politics for the AP since 2003. Shewas named chief national political writer in 2009, becoming theAP's lead reporter covering national campaigns while trackingpolitical trends in federal, state and local governments and inthe country at large. She is a veteran of two presidential campaigns — in 2004 and 2008 - and two midterm congressional campaigns — in 2006 and 2010.

She was a White House reporter for the AP covering PresidentBarack Obama's first six months in office and also spent 18months reporting from Congress on national security and foreign affairs issues.

She joined the AP in Cincinnati in 1999, and spent four yearscovering the Ohio Statehouse and politics. Prior to AP, she didreporting stints at The Columbus Dispatch, The Repository inCanton, Ohio, and the Record-Courier in Portage County, Ohio.

A native of Kent, Ohio, Sidoti has a bachelor's degree in jour-nalism from Ohio University.

Liz Sidoti

Illinois AssociatedPress Editors Association KeynoteSpeakerFor many years, the IllinoisAssociated Press EditorsAssociation has held itsawards banquet alongsidethe IPA’s convention. IPAmembers may elect to attend the IAPEA banquetto hear the keynote address.

This year, the IAPEA drawsfrom its national organization to gain insightinto political reporting.There’s no better time thanan election year to hear an“inside” perspective fromWashington, D.C.

Check this out: A whopping 92.5 percent of Illinois households

dine out every month. Those who dine out do so an average of

6.9 times per month! Couple that with the fact that

69 percent of them read their local newspaper.* Hmmm.

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8 rel ish.com CELEBRATING AMERICA'S LOVE OF FOOD

relish l Easter

Jalapeño Cheddar Cornbread Hot sauce and jalapeños add a kick to this slightly sweet Southern

staple.

Cooking spray 1½ cups stone-ground yellow cornmeal ½ cup all-purpose flour 2 tablespoons sugar 2 teaspoons baking powder 1 teaspoon salt ½ teaspoon baking soda 1 egg, lightly beaten 1½ cups buttermilk ¼ teaspoon hot sauce ½ cup (1 stick) unsalted butter, melted and cooled

4 ounces extra-sharp Cheddar cheese, grated ¼ cup minced green onions 2 tablespoons seeded and minced jalapeño peppers

(Continued on page 10)

A Robust Brunch ¼ teaspoon freshly ground black pepper 12 eggs 4 ounces Manchego or Monterey Jack cheese, shredded

Chopped fresh cilantro, sour cream and salsa (optional)1. Preheat oven to 400F.2. Heat 1 teaspoon oil in a large heavy ovenproof skillet over

medium-high heat. Add chorizo. Sauté until lightly browned and

beginning to crisp, about 3 minutes. Remove chorizo. 3. Add remaining 2 teaspoons oil to pan. Heat over medium heat.

Add sliced pepper, onion, garlic and ¼ teaspoon salt; sauté 6 to 8

minutes. 4. Whisk together eggs, remaining ¾ teaspoon salt and pepper in a

large bowl. Stir in about two-thirds of the shredded cheese.

5. Pour egg mixture into skillet, stirring once to distribute peppers

and onions. Reduce heat to low. Arrange chorizo over top of eggs;

cook, undisturbed, 5 minutes. Sprinkle remaining cheese over top.

Transfer to oven and bake 20 minutes, or until eggs are set and top is

puff ed and golden.6. Let frittata rest 5 minutes and serve with sour cream and salsa, if

using. Serves 6.Per serving: 383 calories, 29g fat, 676mg chol., 25g prot., 5g carbs., 1g

fi ber, 972mg sodium

Recipes by Laraine Perri.

k Looking for a coffeecake, too? Go to relish.com/coffecake

MENUFrittata with Chorizo Jalapeno Cheddar CornbreadMango and Blueberry Fruit Salad

Frittata with Chorizo We used cured Spanish chorizo sausage in this hearty frittata, but any

cured sausage will work. Any cheese, too. 3 teaspoons olive oil, divided 6 ounces fully cooked chorizo sausage, cut into halves

lengthwise and sliced in ¼-inch half moons 2 medium red bell peppers, cored and thinly sliced

1 medium onion, thinly sliced 1 garlic clove, minced 1 teaspoon coarse salt, divided

This easy Easter brunch stars a savory frittata, spicy cornbread and lime-kissed fruit salad.

8 rel ish.com CE

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V I S I T T H E A L L N E W

RELISH.COM

Low-Fat Yogurt Biscuits (page 16)

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The Breakfast

IssueBEST BRUNCH

Daff odil CakeCHEESE FOR

ST. PAT’S DAY

Cereal Treats

Acts of

Kindness

PAGE 10 • A M E R I C A N P R O F I L E .CO M

EACH YEAR, American Profile asks readers to share stories about thoughtfuland compassionate deeds that they experienced or witnessed during the last year. Here are a few of our favorites. Hats off!

When Karie Martens died at age 25 in Greeley, Colo., she left behind a legacy of love and a lot of yarn that has warmed the hearts and heads of 400 children whom she never met.

“My daughter did a lot of knitting and crocheting. She always had several projects going at a time,” says Tami Martens, her voice cracking while talking about the young mother who died suddenly of a virus in 2010.Left with boxes full of yarn in a rainbow of

colors, Tami, 50, eventually searched online for a knitting enthusiast who could put her daughter’s needlework supplies to good use. The quest led her to Liz Gardner, 56, a disabled woman living in nearby Evans who wanted the yarn for charitable knitting projects.When the women met outside of a Walmart

store in Greeley, Tami shared stories about her daughter’s love for both children and knitting. Tami also talked about her work as a librarian at Mountain View Elementary School, in Longmont,

Quiet deeds by friends, neighbors and strangers

cover story[ ]

Colo. (pop. 86,270), where 70 percent of the students qualify for free or reduced-cost lunches.

“Because I have recess duty at the school and I see that so many of the children don’t have hats, it always has been my wintertime dream to have a hat for every child,” she confided to Gardner, who suddenly found her new knitting mission.

Six months and 400 hats later, Gardner was invited to a school assembly to watch teachers hand out her warm, colorful hats—each lovingly woven with Karie’s yarn.“This is a way that I can give back to little kids

who don’t have nothing,” Gardner explains.Karie would have approved, says Tami, who

attended last January’s assembly, along with Karie’s daughter, Mae, then 3.“Karie loved kids,” Tami says. “And to see her

yarn on each of the kids’ heads, well that brought two of her loves together.”

// BY TIM GHIANNI

// Students at Mountain View Elementary School, in

Longmont, Colo., sport new winter hats knitted

with yarn left behind by Karie Martens (inset, far

left), a young mother who died in 2010.

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Read more acts of kindness stories from our readers at americanprofile.com/actsofkindness2011

Read more acts of kindness stories from our readers at americanprofile.com/actsofkindness2011

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// Liz Gardner (left) knitted 400 hats after Tami Martens donated her late daughter’s yarn.

A

PAGE 10 • A M E R I C A N P R O F I

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// C E L E B R A T I N G T H E A M E R I C A N S P I R I T //

americanprofi le.com J U N E 2 6 - J U LY 2 , 2 0 1 1

VISIONSof DEMOCRACY

A photographer’s three-decade odyssey to depict America

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Spry Kitchen

8 SPRYLIVING.COM FEBRUARY 2012

The Best Diet for Your HeartA SUPER-SIMPLE REGIMEN FOCUSES ON WHAT YOU SHOULD EAT, NOT ON WHAT YOU SHOULDN’T. BY Karina Timmel

Healthy heart no-nos• Avoid foods containing trans-fatty acids (listed as partially hydrogenated vegetable oil).• Limit lunchmeat and cured meats like bacon, sugary beverages, and sweets and baked goods made with refined grains.

W ITH ALL THE CONFLICTING AND CONFUSING INFORMATION ABOUT

nutrition and heart health, it can seem as if you need a Ph.D. to figure out what to fix for dinner. That’s why Dr. Dariush Mozaffarian, a cardiologist and associate professor at the Harvard School of Public Health, set out to create a simple regimen to prevent heart disease, the number-one killer of Americans.

Typically, other heart-healthy diets have been defined by reducing harmful nutrients like satu-rated fat, dietary cholesterol and salt. Mozaffarian and colleagues Dr. Linda Van Horn of Northwestern University and Dr. Lawrence J. Appel of Johns Hopkins University take a more positive approach. “For most people, getting more of what’s missing will have a larger benefit than limiting certain ingredients,” Mozaffarian says.To determine what went into this eating strat-

egy, the experts reviewed evidence on the most important dietary factors for reducing the risk of heart damage. The diet breaks down what consti-tutes “heart-healthy” with the easy-to-read chart shown here. “Following this regime reduces risk of heart disease, stroke and diabetes, as well as related risk factors, such as unhealthy cholesterol levels, high blood pressure, inflammation, obesity and more,” Mozaffarian says. It’s as easy as pie—with a whole-grain crust, of course. •

Vegetables Goal: 4 to 5 servings dailyServing size: 1 cup raw leafy veggies; ½ cup cooked or raw veggies or 100% juice

Of note: Does not include starchy vegetables like potatoes and corn (sorry).

Whole grainsGoal: 3-plus servings dailyServing size: 1 slice bread; 1 cup dry cereal; ½ cup cooked rice, pasta or cereal

Of note: Swap refined grains like white bread, pasta and rice for whole grains to boost fiber and nutrient intake.Fish and shellfishGoal: 2-plus servings weeklyServing size: 3.5 ounces—about the size of a deck of cards

Of note: Fish are good sources of omega-3 fats and vitamin D.

Nuts and seedsGoal: 4 to 5 servings weeklyServing size: 1.75 ounces—a small handfulOf note: Nuts are full of healthy fats, minerals and protein.

Dairy foodsGoal: 2 to 3 servings dailyServing size: 1 cup milk or yogurt; 1 ounce cheese

Of note: Choose low-fat options whenever you can.

Vegetable oilsGoal: 2 to 6 servings dailyServing size: 1 teaspoon oil; 1 tablespoon vegetable-oil spreadOf note: Best choices are olive, canola, safflower, peanut or soybean oils.

FruitsGoal: 4 to 5 servings dailyServing size: 1 medium fruit; ½ cup fresh, frozen or unsweetened canned fruit; ½ cup dried fruit or 100% juice

Of note: Don’t forget—avocados are fruit too (serving size: ½).

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Spry reader PATRICIA ZAID knew she was having a heart attack—but no one believed her, not even the ER doctors. Read her story at Spryliving.com/betterthanbefore.

Reader Patricia Zaid, post-heart attack.

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MARCH 2012

NEW Online Stories and

Healthy Recipes EVERY DAY! Spryliving.com

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Doc talk: The new diabetes threat

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Relish The go-to destination

for celebrating America’s love of food.

American Profile A weekly visit with the

people, places and things that make America great.

Spry Inspiring healthy lives full of vitality, energy

and confidence.

WHEN: 2:15 p.m. Thursday & 9:45 a.m. Friday plus 1-on-1 sessions.WHERE: Illinois Room, 3rd floor, both days; (Private sessions: Turquoise Room, 2nd floor)

Max Heath, 66, is a semi-retired postal consultant for Publishing Group of America (American Profile/Relish/Spry),and for Landmark Community Newspapers, Inc., Shelbyville,Ky., a division of Landmark Communications, Norfolk, VA. For21 years he was executive editor and for 23 years corporate circulation director as well. He is also arguably the nation’s foremost newspaper expert on Second Class postal issues.

In his 29th year as chair of the Postal Committee of the National Newspaper Association, Heath writes a monthly PostalTips column for Publisher's Auxiliary. He was named to thePostal Service Mailer's Technical Advisory Committee (MTAC)representing NNA in 1989 and is also on the national PeriodicalOperations Advisory Committee, and the rule-making Periodicals Advisory Group.

He received the NNA President's Award in 1989 and 1997, Ambassador Award in 1992, and coveted Amos Award for service to NNA in 1994, and President's Award in 2007. ThePostal Service presented him a Special Achievement AwardSept. 2, 1998 at the National Postal Forum.

Max Heath

Breaking News:Postal PresentationMax Heath will offer a postalupdate for newspapers including rule changes allowing electronic subscriptions to be countedon the postal circulationstatement, what to do aboutpost office and plant clos-ings that affect service,BME consolidations andmuch more.

Max will also be meetingone-on-one with newspaperstaffs to address their specific needs. Inquire atthe front desk to see if anytime slots are available.

It’s a trip: More than 35 percent of Illinoisans surveyed said

they take vacations or pleasure trips within the state. 18 percent

said they take several trips a year. And these traveling folks

spend nearly $400 per trip.

If I sold products geared toward travelers, I’d want to find an

advertising resource where I could reach as many of them as possible.

Where do all of these people congregate?

You may have guessed it: 75 percent of them read their

local newspaper.* Sounds like a roadmap to success.

For the homebodies: 25.9 percent of Illinoisans plan to buy new

furniture. 74.3 percent of them read the newspaper. 23.1 percent

want to buy a new vehicle. 71 percent of them read the newspaper.

19.2 percent are looking at new TVs and entertainment centers.

70.1 percent of them read the newspaper.*

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WHEN: 3:30 p.m. Thursday WHERE: Sapphire Room on the 2nd floor

John Kaplan is one of America's most accomplished photogra-phers, having been awarded the Pulitzer Prize for Feature Pho-tography, POY National Newspaper Photographer of the Year,the Overseas Press Club Award, two Robert F. KennedyAwards, and the Nikon Documentary Sabbatical Grant.

He has been featured on the PBS program, Now, on CNN'sShowbiz Tonight, and on NPR's All Things Considered. His re-cently released film, Not As I Pictured, is now nationwide onPBS stations in the U.S. and Canada.

Kaplan's project on survivors of torture in West Africa wasawarded the Overseas Press Club Award for Feature Photogra-phy and the Harry Chapin Media Award. The United Nationsused Kaplan's work to help facilitate contact with the victims.

His work is exhibited at museums and galleries worldwide in-cluding recent solo exhibitions in the United States, Peru, Bo-livia and Korea as well as shows in China, the United Kingdom,France, Japan, Korea, Canada, South Africa, Australia and NewZealand.

Kaplan recently directed and produced his first feature lengthfilm, the autobiographical, Not As I Pictured: A Pulitzer Prize-winning Photographer's Journey Through Lymphoma. He alsodirected the related short film, Pulitzer Pride: A Story of Re-demption, Rock 'N' Roll, and the Pulitzer Prize. The films havewon more than 20 awards and nominations including two presti-gious CINE Golden Eagle Awards, and several Best Documen-tary honors.

A full professor at the University of Florida where he has beennamed International Educator of the Year, Kaplan is a FulbrightScholar and has twice been selected as a Pulitzer Prizes juror.He is the author of two books, Photo Portfolio Success andMom and Me.

John Kaplan

Not As I PicturedPulitzer Prize-winning photographer John Kaplanwas at the top of his world.Never before ill, he wasused to documenting the ordeals of others. But whensuddenly diagnosed with arare case of potentiallydeadly lymphoma, it was ablind side.

Turning the lens on himself,John’s remarkable imagerytakes us beyond his despairand through his powerfulbelief that he can, and must,beat it.

John says that cancer stories are the biggestcliché. But when you getcancer, you don't feel like acliché, you just pray you canbeat it. Follow John’s journey as he lives itthrough his own lens.

ESTHER SEITZ has practiced law in the office of IPA General Counsel Don Cravenfor three years where she specializes in media, intellectualproperty law and litigation. She holds bachelor degrees fromCentenary College of Louisiana in Economics and English,a law degree from the University of Arkansas, and a masterof laws in intellectual property law from the Max-Plank Insti-tute in Munich, Germany. After law school, she served as ajudicial clerk at the Arkansas Court of Appeals.

DON CRAVEN is general counsel to the Illinois Press Asso-ciation. He was born and raised in Springfield and attendedSouthern Illinois University School of Law in Carbondale.

Upon graduation, he went to workfor the Springfield law firm of Londrigan, Potter & Randle,where he practiced general business law for five years. Hethen joined his father, former Illinois Appellate Court JusticeJames C. Craven, in practice in Springfield, concentratingon media specific issues. Craven now concentrates on libeland First Amendment issues, access to government meet-ings and records, and business issues of concern to news-papers. He has counseled executive directors and boardmembers of the Illinois Press Association, Illinois Broadcast-ers Association, and Illinois News Broadcasters Associationon association activities, both legal and legislative. He re-

sides in Springfield with his wife Denise and has two sons, Joseph and David.

Craven law officespringfield, illinois

Craven law officespringfield, illinois

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Donald M. Craven • Esther Seitz — Phone 217-544-1777

LIBEL HOTLINE217-544-1777

Free pre-publication advice for members of the Illinois Press Association.

LIBEL HOTLINE217-544-1777

Roger Ruthhart

Don Craven

Judge O’ConnerSocial Media Takeaways: The good (and the bad)For the first time in Illinois’ 194-year history, trial court proceedings havebeen opened in 2012 to electronic coverage. Panel discussion.

Pictured top to bottom: Judge Jeffrey W. O’Conner of the 14th Judicial Cir-cuit; Roger Ruthhart, managing editor of the Rock Island Argus and The Dis-patch in Moline; and Don Craven, general counsel for the Illinois PressAssociation.

WHEN: 8:45 a.m. Friday WHERE: Sapphire Room on the 2nd floor

A wealth of information: Does reading a newspaper make you literally richer?

We don’t know, but we can tell you that people who earn more read

the newspaper. 74.3 percent of Illinoisans earning $75,000 to $100,000

read a local newspaper. 64.6 percent earning less than $25,000 annually

read the paper compared with 68.9 percent in the $25,000 to $49,999

range and the $50,000 to $74,999 range.*

ANNUAL AUCTION FOR ILLINOIS PRESS FOUNDATION

Bidding ends 3 p.m. June 29

Hotel stays, event tickets,original art, cigars &

much, much more!

www.illinoispress.org/Auction

6-7 p.m. Thursday, June 14DIAMOND ROOM

Social Media Takeaways: The good (and the bad)The social media landscape changes every day. Four journalists in newsrooms small, medium and large share their triumphs and pitfalls navigating Facebook and Twitter. This isn’t a technical workshop. Rather,you’ll get tips on what works – and what doesn’t – that you can apply rightaway in your newsroom. They’ll share ways to manage precious resourcesso you can push social media, publish a website AND get out the newspaper.There will be plenty of time to ask questions and share your own socialmedia experiences.

Pictured top to bottom: Dan Brannan, executive editor of the Alton Telegraph and thetelegraph.com; Anna Derocher, assistant managing editor of the Rockford Register Star and rrstar.com; and AdamGerik, digital editor of the Peoria Journal Star and pjstar.com.

That’s My Idea Advertising ExchangeBack by popular demand, this interactive session gives participants a chanceto share and discuss great advertising ideas, projects and revenue genera-tors that worked well for your newspaper while picking up new ideas to imple-ment when you get home. Bring an idea to share and be eligible to win a $100 gift card!

Pictured top to bottom: Tom Zalabak, advertising director, The News-Gazette, Champaign, and Tim Evans, general manager, News-Gazette Com-munity Newspapers

WHEN: 9:45 a.m. Friday WHERE: Sapphire Room on the 2nd floor

WHEN: 3:30 p.m. Thursday WHERE: Emerald Room on the 2nd floor

Dan Brannan

Anna Derocher

Adam Gerik

Tom Zalabak

Tim Evans

More than 70 percent of Illinoisans surveyed said they regularly read

newspaper inserts. 38.3 percent said they prefer to receive inserts in the

newspaper while 25.8 percent said they don’t care how they get them. Only

13.1 percent said they prefer direct mail or free publications for inserts.*

OFFICERSJohn Barron, President

Sun-Times Media, Chicago

John Galer, Vice PresidentThe Journal-News, Hillsboro

Karen Flax, TreasurerTribune Company, Chicago

Steve Raymond, Immediate Past President

Effingham Daily News

DIRECTORSSam Fisher,

Bureau County Republican, Princeton

Sandy Macfarland, Chicago Daily Law Bulletin

Wendy Martin, Mason County Democrat, Havana

Nick Monico, GateHouse Media, Inc.

Todd Nelson, Lee Enterprises, Decatur/Bloomington

Jim Shrader, The Telegraph, AltonCaroll Stacklin, GateHouse Media, Inc.

L. Nicole Trottie, West Suburban Journal, Maywood

Dennis DeRossett, Executive DirectorIllinois Press Association

Jerry Reppert, PresidentThe Gazette-Democrat, Anna

Tom Phillips, Vice PresidentNews-Palladium, Pana

Nathan Jones, TreasurerVirden Recorder

Charles Wheeler, SecretaryUI Springfield

Stephen AndersonRetired, Illinois State Bar Assn.,

Chicago

Dave BellThe Leader-Union, Vandalia

Kathy FarrenKendall County Record,

Yorkville

Walter JaehnigRetired, SIU-Carbondale

Linda JonesRoosevelt University, Chicago

Mike KramerLaw Bulletin Publishing Co.,

Chicago

Jack Kubik, Sr.Retired, Life Publications,

Westchester

Tom Mathews, Jr.Wayne County Press, Fairfield

P. Carter NewtonThe Galena Gazette

Doug RayPaddock Publications, Arlington

Heights

John David ReedRetired, EIU-Charleston

Sally RenaudEIU-Charleston

Jim SlonoffThe Hisndalean, Hinsdale

Randy SwikleRetired, Johnsburg High

School, McHenry

Jon WhitneyCarroll County Review,

Thomson

Wayne WoltmanRetired, Press/Republican

Newspapers, Geneva

EX-OFFICIOJames Reindl

The Associated Press, Chicago

EMERITUSBill Garth

Retired, Chicago CitizenNewspapers

Lanning MacfarlandRetired, Chicago Daily Law

Bulletin

enhancing the national value of your local audienceou local eiencaudnaal aluue yion a ona

Join a National Communityof Media Companies

Reduce your reliance on online ad networks

Fill your available space with premium ads

Keep a higher percentage of ad revenue

MaximizeYour Ad Revenue

adhancemedia.com

Valerie Yazbec, ChairmanThe Dispatch, Moline

Jennifer Baratta, Vice ChairmanDaily Gazette, Sterling

Loretta Vance, Immediate Past Chairman

The Pantagraph, Bloomington

Jill Addy-WrightMultiAd Builder, Peoria

Linda DawsonIllinois Association of School Boards, Spring-

field

Tim EvansThe News-Gazette Community Newspapers,

Rantoul

Debra HamiltonRock Valley Publishing, Inc., Elmhurst

Neil ShannonThe Daily Journal, Kankakee

Jennifer SteinerMetro Creative Graphics, New York

Shawna LawrenceThe State Journal-Register, Springfield

Scott StavrakasNewsTribune, LaSalle

Dan StevensVillage Voices, Lena

Sue WalkerHyde Park Herald, Chicago

Cathy WhiteBelleville News-Democrat

Tom ZalabakThe News-Gazette, Champaign

*Survey information comes from a statewide survey conducted in March through May 2011

by Newton Marketing & Research in Norman, Okla. The survey consisted of 1,200 interviews

conducted statewide including every Illinois county.

Bring your appetite

and bring your wallet

for the annual Illinois Press Foundation

Dessert Auction.

Pool your resources with others at your

table to outbid other tables.

GateHouse Media

Illinois Associated Press Editors Association

Metro Creative Graphics

NewBase

Newsweb Corporation & The Hinsdalean

Quill Office Supplies

American Profile

Athlon Sports

Metro Creative Graphics

Merrimac Publishing

Multi-Ad

Sacotech

TownNews

MahoganyBar & Grill

Turquoise Rm

Hotel Registr.

Pre-Function AreaTopaz

Reg

istr

atio

n

Rosewood Dining Room

LobbyBar

Rest Rooms

Rest Rooms

Sapphire Diamond Emerald Ruby

ELEVATORS

ELEVATORS

ESCALATORESCALATOR

Illinois GovernorLincolnBoardRoom

Capital1

SpringfieldSangamon

Res

t R

oom

Res

t R

oom

Capital2

Capital6

Capital5

Capital4

Capital3

Conference Level(Third Floor)

Ballroom Level(Second Floor)

(MAP NOT TO SCALE)

Crowne Plaza Hotel, Springfield

Thursday, June 148:30 – 10:10 a.m. ..................EMERALD ROOMPlanning Ad Strategies & Selling Campaigns• Kelly Wirges, ProMax Training & Consulting,Inc.

10:30 – 11:30 a.m. ...............SAPPHIRE ROOMGet Your Share of Campaign Advertising •Glenn Hodas, Hodas & Associates

11:45 a.m. – 2 p.m. ...............EMERALD ROOMIPA Advertising Awards Banquet & Pie Auction

2:15 – 3:15 p.m. ...................SAPPHIRE ROOMMaxSales.com – Maximum Internet Sales •Kelly Wirges, ProMax Training & Consulting,Inc.

2:15 – 3:15 p.m........................ILLINOIS ROOMBreaking News Postal Presentation • MaxHeath, National Newspaper Association

3:30 – 4:30 p.m. ....................EMERALD ROOMThat’s My Idea • Tim Evans, The News-Gazette Community Newspapers, and Tom Zalabak, The News-Gazette

3:30 – 5:00 p.m. ...................SAPPHIRE ROOMNot As I Pictured • John Kaplan, University of Florida; Winner, 1992 Pulitzer Prize winner

6 – 7 p.m. ..............................DIAMOND ROOMPresidents’ Reception

7:15 – 9 p.m. .........................EMERALD ROOMIllinois Associated Press Editors Association banquet

Friday, June 157:30 – 8:30 a.m. ...............ILLINOIS ROOMIPA Annual Meeting

8:45 – 9:30 a.m.............SAPPHIRE ROOMCameras in the Courtroom • Judge Jeffrey W. O’Conner of the 14th JudicialCircuit; Roger Ruthhart of the Rock Island Argus and The Dispatch; and DonCraven, general counsel for the IllinoisPress Association.

9:45 – 10:45 a.m...........SAPPHIRE ROOMSocial media takeaways: The good (andthe bad) • Dan Brannan, the Alton Telegraph; Anna Derocher, the RockfordRegister Star; Adam Gerik, Peoria JournalStar.

9:45 – 10:45 a.m..............ILLINOIS ROOMBreaking News Postal Presentation •Max Heath, National Newspaper Association

11:00 a.m. – Noon ........SAPPHIRE ROOMPaid Content and a Free Press: A Matterof Dollars and Democracy • Ken Paul-son, First Amendment Center at Vanderbilt University and in Washington,D.C.; former editor and senior vice president/news of USA Today.

12:15 p.m........DIAMOND/EMERALD RMSIPA Editorial Awards Banquet

Board meetings and annual meetingsIPF Board of Directors meeting: 9:30 a.m. Thursday, Lincoln Boardroom

IPA Board of Directors meeting: 2:15 p.m. Thursday, Lincoln Boardroom

IAPEA annual business meeting: 5:15 p.m. Thursday, Governor Room

IPA annual meeting: 7:30 a.m. Friday, Illinois Room

REFRESHMENT BREAK 10:10 A.M.

REFRESHMENT BREAK 3:15 P.M.

REFRESHMENT BREAK 9:30 A.M.

CONTINENTALBREAKFAST

7:30 A.M. THURSDAY& FRIDAY IN

PRE-FUNCTION AREA