Americans Want to Give Meaningful Gifts This Holiday Season

Of Americans engaged in social networks,

half say they would have more respect for a

friend that posts about a charitable donation.

42% of donors say

they are most comfortable

with charity requests made

by friends and family,

making that the preferable

way to be asked.

Of Americans who donated

to a political cause,

90%

say it will not impact their

yearend charitable gift.

redcross.org/gifts

More than 3 in 4

people who gave to

Hurricane Sandy say it will

not impact their yearend

charitable gift.

Even after a major disaster and a busy campaign season, the desire to give to charities at the holidays remains strong.

Survey details: Telephone survey of 1,010 U.S. Adults 18 years and older on November 8-11, 2012 conducted in ORC International’s CARAVAN® survey using a landline-cell dual-frame sampling design. Margin of error is +/- 3.1 percentage points at the 95% confi dence level.

Most popular donation methods56% Giving money to someone asking for donations.

56% Putting money in a countertop canister.

21% Using your credit card to donate to a charity’s website.

9% Sending a text msg to make a donation that was added to your cell phone bill.

7% Giving your credit card number over the phone.

Compared to 2011, charities can expect fewer donations and smaller amounts.

75945

Friends and family are infl uencers in charitable giving.

2011

2011

20112012

2012

2012

Planned Donation: Less than $50 Planned Donation: $51 to $100

52% Mailing a check.

39%

57%

29%46%

52%

25%

Any Donation