2012 HBDBID Annual Report

HUNTINGTON BEACH

DOWNTOWN BUSINESS IMPROVEMENT DISTRICT

2012

ANNUAL

REPORT

HBDOWNTOWN.COM

FACEBOOK

YOUTUBE

Contents ……………………………………………………………………..

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ABOUT THE BID ......................................................... 2

COMMUNITY HIGHLIGHTS ......................................... 4

PROGRAMS & SERVICES ........................................... 5

BOARD OF DIRECTORS & STAFF ............................. 19

BID RENEWAL & BUDGET ........................................ 20

VISION ..................................................................... 23

THANK YOU………………………………………………….24

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ABOUT THE

HUNTINGTON BEACH

DOWNTOWN BID

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The Huntington Beach Downtown Business Improvement District (HBDBID)

is a 501C6 business organization formed in 2004 by the city council at the request of

downtown merchants. Businesses located in the dynamic Downtown Huntington

Beach area are all members of the innovative, business run Downtown Business

Improvement District.

The HBDBID is a public/private partnership where downtown retail, services and

restaurants make a collective contribution to the maintenance, development and

promotion of the downtown district. This not for profit organization works through

programs, services and advocacy to improve the economic, social and environmental

vitality and beautification of HB Downtown. For more information please visit

hbdowntown.com. Also connect with Downtown Huntington Beach on:

FACEBOOK YOUTUBE

facebook.com/hbdowntown youtube.com/user/

surfcitysoul

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HBDBID 2012 ANNUAL REPORT PAGE 2

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THE HBDBID currently represents over 250 downtown business members, and

continues to increase in size with new businesses opening each year. The boundaries

of the district include the Hyatt Regency and the Hilton Waterfront to the south,

Eighth St. to the north and inland on Main St. to Palm Ave. Due to the success of the

activities of the BID’s programs, it has received complete support in renewal for the

past eight years.

HUNTINGTON BEACH

BID MAP


COMMUNITY

HIGHLIGHTS

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HB DOWNTOWN BID Welcomed 16 New Merchants in 2012

The Downtown District welcomed 16 new businesses to the community in 2012,

ranging from well known brands like Coffee Bean and Tea Leaf to area exclusives such

as Baguetier Bakery, Gloss Boutique, Heavenly Couture, Stuffed, Pedego Electric

Bikes, North Shore Poke Co., Pizza Lounge and Banzai Bowls, to independent shops

such as Sketchy Goons, Jacks Garage, 1 Look Vintage, & Home the Skin and Body

Spa. With over 250 restaurants, retail, hotels, salons, spas and service establish-

ments, HB Downtown has the highest concentration of shopping, entertainment and

dining in Huntington Beach.

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PROGRAMS

&

SERVICES …………………………………………………………………….

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In 2012, the HBDBID continued to work to promote and enhance accessibility and

overall appeal of Downtown through its programs & services, including holiday

beautification, street services, public safety and marketing programs. In conjunction

with the City of HB departments of Public Works, Economic Development and the HB

Marketing and Visitor Bureau, the HBDBID is proud of the role it plays in promoting

HB Downtown as a premier destination for residents and visitors alike.

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HOLIDAY BEAUTIFICATION

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Holiday Décor Program

In the winter of 2010, the BID unveiled its new

holiday décor program featuring a 22 foot tree

with rotating light displays located on the 200

block of Main St. Each year the BID adds addi-

tional items to make Downtown Huntington

Beach a festive destination during the holiday

season. The annual Tree Lighting is a highlight on

Thanksgiving weekend featuring musical enter-

tainment and a visit by Santa Claus himself. Last

year over 2,500 guests enjoyed free refreshments

provided by the Hilton Waterfront Resort and

Rocky Mountain Chocolate Factory. The merry

crowd was delighted with performances by Marina Vocal Arts and

Aloha Radio.

Miracle on Main St.

The BID continued its holiday program with Photos with Santa by

the tree each Tuesday evening and weekends, while The Strand

featured an ice skating rink for the second year and engaged visitors in the holiday

spirit. Once again, the BID partnered with the HB Youth Shelter and hosted a fund-

raiser, “Soup For Youth” during the Children’s Holiday Parade.

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STREET SERVICES

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Clean Team

The street services program is administered by the BID staff and on-street services

are performed by our contracted cleaning services provider, Malco Maintenance.

Day porters maintain cleanliness in most downtown areas except for buildings that

provide their own cleaning service. Porters are responsible for litter, trash removal,

spot mopping of sidewalks, minor graffiti removal, dusting storefront sills, and gum

removal.

Power Washing

The power washing program includes steam cleaning of

sidewalks on Main St. twice a week in peak periods and

once a week in off peak periods. Alleys are steam cleaned

quarterly.

Coordination with Public Works

The BID staff interfaces with Public Works to insure a safer

environment regarding tree trimming, sidewalk replacement

and reporting of major graffiti clean up.

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PUBLIC SAFETY

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ADVOCACY

The BID continues to build strategic partnerships with law enforcement and to

advocate for appropriate police coverage for daily details and special events in the

downtown area. We continue to be involved in the planning stages of city and

community events such as; the Surf City Marathon, 4th of July and US Open of

Surfing, to ensure downtown business interests and concerns are represented and

addressed.

RESPONSIBILITY

The BID is active in promoting and sharing infor-

mation on responsible beverage service (RBS) and

Training for Intervention Procedures (TIPS)

classes to all our local restaurants and pubs.

These programs are designed to prevent and

recognize intoxication, underage drinking and

drunk driving, by serving alcohol responsibly,

thoroughly checking ID’s, not over serving patrons

and not serving minors.

The BID has recently partnered with Harbor

Distributing to promote designated driver, safe

driving and taxi voucher programs.

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……………………………………………………………………. HBDBID 2012 ANNUAL REPORT PAGE 8

MARKETING, EVENTS &

COMMUNICATIONS

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The HB Downtown BID showed continued success in our signature BID events and

significant growth in social media programs in 2012. An essential part of the BID’s

goals is to support the downtown merchants by keeping the downtown district top of

mind for local residents and visitors as a primary business and vacation destination.

The BID’s marketing program is a mix of advertising, public relations, social media,

event marketing and promotions, which combined, meet the goal of maintaining HB

Downtown as a premier destination which features, unique shopping choices,

memorable dining experiences and a multitude of activities for the whole family.

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The ultimate goal is to market the HB Downtown District to

maintain and increase consumer traffic and sales

The marketing efforts of the BID have the primary purpose to expand our customer

base and increase sales. After carefully considering a multitude of marketing

possibilities, the 2012 choices were those deemed to be the most appropriate and im-

pactful media purchases.

The BID introduced its first ever Holiday Coupon

book to solicit extra business during the season.

The advertising was complimentary to the 60

participating BID members and the book was

freely distributed to the public. The books were

delivered to residents located outside the down-

town area.

The BID was excited to advertise quarterly with a

full page ad in the SANDS Community Service

Guide that is delivered to over 80,000 households

in Huntington Beach.

Print ads promoting Surf City Nights and Art Walk

were placed in the WHERE Guestbook which

receives year round exposure to guests in over

14,000 hotel rooms in Orange County.

The latest BID events were featured on the new

high tech Auto Dealers Reader Board and visible

to thousands of commuters on the 405 Freeway!

Our events are often seen on Huntington Beach

Channel 3 in Surf City Highlights and in static

marketing pieces.

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Marketing

The BID took advantage of Downtown priority placement in the City banner program and displayed

banners quarterly for the Art Walk, Surf City Nights and for special events such as Chili At the

Beach, Surf City Days, Halloween Fest and Miracle on Main St.

By partnering with the Taste of Huntington Beach and the HB Restaurant

Association once again this year, we were able to place 60 pennants on Beach

Blvd. and 20 other locations around town promoting Surf City Nights.

Cross-Marketing

Huntington Beach is fortunate to host many special events pier-side, on the

beach and in downtown on Main St. We attempt to cross market with as

many events as possible, again with the goal of creating awareness, buzz and

generating visitor traffic.

We offer the SCORE program to most events that have over 100 participants.

SCORE (Surf City Offers for Retail and Entertainment) is a comprehensive

special offer and discount program available to all participants in special events. In 2011-2012 we

released the new SCORE savings card that features a QR code. By utilizing a QR code reader on a

smart phone, all participants can view the merchants and their individual special discounts.

2012 SCORE Events & Number of Participants

Surf City Splash - 500

Surf City USA Marathon - 20,000

Beach Cruiser Meet - 600

Paintball NSSA - 2,500

NAMI Walk - 1,800

Sand Soccer - 3,500 & 1,200

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Advertising

Print media was determined to be the most effective and appropriate media purchase to reach our

target demographics for most of the BID events.

Newsprint ads were purchased in the OC Register, the Huntington Beach Independent, the Local

News, the Wave and the Fountain Valley News.

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COMMUNICATION

The official HB Downtown Business Guide was reproduced in 2012

and is currently being updated once again to include our newest

BID members. The guide is distributed to 10 Huntington Beach

hotels, the visitor kiosk, the information booth at all BID events

and to HB Downtown businesses to distribute to customers.

The BID produced a video titled

“HB Downtown BID

Dollars at Work”

which highlighted testimonials by

BID members regarding the benefit

of BID membership and describing

the programs and services that the

BID provides its members. The video was posted on

the website, linked in the monthly BID newsletter and

added to the BID Member Handbook.

THE BID staff and directors communicate to the BID

members through the monthly newsletter and the new

community bulletin board which is located by the foun-

tain on the 200 block above the change machine. This information keeps the BID

members updated on special announcements, events, and on city policies and

programs that effect downtown business.

The HBDBID website: hbdowntown.com, is being redesigned with a fresh innovative

design. The website is an indispensable marketing tool and invaluable in relating both

visitor and business information. The new site will feature key pages on parking,

directions, links to all downtown businesses, a calendar of events and more

interactive links.

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SOCIAL MEDIA

HB Downtown’s official Facebook page is continuing to grow at a healthy rate and

combined with the dedicated social media pages for two signature events, Art Walk

and Surf City Nights, we have a following of over 5,600.

The BID will continue to grow these communication channels with Huntington Beach

fans to connect and engage them about all that downtown has to offer.

The site is updated regularly with the latest events and posting to entice fans to

frequent downtown Huntington Beach.

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BID SIGNATURE EVENTS

SURF CITY NIGHTS– Every Tuesday

The Tuesday night weekly street fair and Certified Farmers market has

transformed an otherwise slow Tuesday evening into a dynamic, thriving

place to be once per week. 2012 marked the 5th year of Surf City

Nights and the second year since the BID has taken over management

of the event. The event has surpassed its original expectations with

thousands of residents and visitors returning on a regular basis to shop,

dine, be entertained and enjoy a mid-week festival in Surf City USA.

2012 Highlights

Angels Baseball AM 830 radio broadcast four live Pre–Game Shows

with Roger Lodge and Angel Strike force girls in attendance to offer

opportunity spins for free Angel tickets. The BID received forty

spots each show to promote HB Downtown and BID events.

The Princess Party in June was a hit with youngsters who had photo

ops with 6 fairytale princesses that also did a song and dance show

each hour.

3rd of July Promotions — fabulous prize items such as bikes, surf

board gift certificates, and even a bar-b-que were distributed to a

lucky few of the hundreds who lined up to win. Contestants are

added to the growing database of community contacts who receive

e-blast communications about downtown events and promotions.

The BID information booth is sporting

a new bright yellow canopy and is highly visible and attractive.

Centrally located, it is an essential marketing tool to reach the thou-

sands that attend each week. Volunteers distribute promotional

material for all BID members and their related events.

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ART WALK– Third Wednesday

The Art Walk, now in it third year, brings art enthusiasts to the

streets of downtown where over 20 venues host artist exhibits,

from poets to painters, photographers to sculptors. The free self-

guided tour offers guests an entertaining evening of exploring art

and ambiance in downtown.

The October Art Walk featured “Night of the Dancing Dead” art works as

well as the first dance performance since its inception. Students from

Huntington Beach High Academy of Performing Arts instructed over 75

eager community dancers in several practice sessions. The costumed

zombies converged in various locations and performed Michael Jackson’s

“Thriller” four chilling times throughout the evening. The popular perfor-

mances were picked up Channel 5, 11, 9 and 2 TV news.

The January Art Walk Celebration at the Shorebreak Hotel was a show-

case of artists who participated in 2011 and who are the heart of the

creative success of the Art Walk. The event also served as a thank you to

the downtown businesses who generously hosted artists this past year.

The Art Center continues to be an invaluable partner in hosting and promoting arts and culture

while building community.

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…………………………………………………………………... HBDBID 2012 ANNUAL REPORT PAGE 16

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CHILI AT THE BEACH– June 16, 2012

Some like it hot and that’s just what they got at the 5th Annual Chili At the Beach

where 26 Chili/Salsa teams cooked up some flavorful and spicy recipes while

competing for awards in several categories. The crowd of

nearly 20,000 was thoroughly entertained by twelve musical

acts, including a rocking DJ in the Beer Garden on 5th St. This

family friendly event featured a Kids Zone and over 60 vendors

exhibiting products geared towards men’s interests and

hobbies. The event raised funds to support CHOC Children’s

and the Boys and Girls Club of Huntington Valley.

SURF CITY DAYS– September 17-18, 2011

This inaugural event was the end of summer beach bash

that included the Sand Sculpture Contest, Community

Surf Championships, Stand Up Paddle Surf Race to Ma-

rine Safety Demonstration, Community Volleyball Tourna-

ment, Green Expo by the Chamber of Commerce, and a

Board Expo on Main St.

HALLOWEEN FEST– October 31, 2011

On Halloween, Downtown HB was transformed into HBoo Spooky Town where little

super heroes and princesses enjoyed a safe and family-

friendly festival. Tons of treats on the streets, a petting zoo,

pony rides, games and the new Tunnel of Chills and Thrills

entertained the 12,000 guests. The Kid’s Costume contest and

Canine Howl-O-Ween contests were a big success on The

Strand where prizes were awarded for most creative, scariest,

cutest, funniest and best duo or group.

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OUTREACH

The BID partnered with the Chamber of

Commerce and the City of Huntington

Beach to support the first FACE2FACE

Business Expo located at Pier Plaza in May.

Over 100 local Huntington Beach businesses

participated in the one day event that fea-

tured a job seeker tent, business networking

and a ribbon cutting ceremony too. Local HB

downtown restaurants generously donated

food and drinks for the Expo participants

and VIPs.

BID Staff, Directors and BID members at-

tended many meetings of the City Council,

Zoning Administrator Hearings, Downtown

Economic Development Committee, Specific Event Hearings and numerous commit-

tee meetings to advocate for Downtown Huntington Beach and its interests and to

insure continued economic vitality in the downtown district.

BID Committees

Meeting schedules are published in the monthly newsletter and are posted on the

website. Meeting agendas are posted in our office window, on the community

bulletin board and at City Hall in accordance with the Ralph M Brown Act.

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BOARD OF DIRECTORS

& STAFF …………………………………………………………………….

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The Huntington Beach Downtown Business Improvement District is governed by nine voting Board

of Directors and the non-voting Past President. The Executive Committee is composed of 4 officers

to include the President, Vice-President, Secretary and Treasurer. Board Members are elected for

two year terms and officers serve a one year term.

EXECUTIVE COMMITTEE Paulette Fischer Steve Daniel President Vice President & SCN Chair Hilton Waterfront Resort Rocky Mountain Chocolate Factory Nicole Thompson Anna Padilla Treasurer Secretary First Bank The Strand

DIRECTORS

Bob Hoxsie Steve Grabowski Mangiamo Gelato Café UPS Store Stephanie Wilson Ron McLin Fred’s Mexican Café Longboard Restaurant & Pub Susie Smith Brett Barnes Art Walk Chair Immediate Past President Makin’ Waves Salon Dukes Huntington Beach

STAFF

Celeste Hamil Mary Ann Senske

BID Manager Surf City Nights Manager

Mary Anne Chock

Office Administrative Assistant

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……………………………………………………………………. HBDBID 2012 ANNUAL REPORT PAGE 19

Benefit Zone 1

Retail Businesses (Includes 1,000 sq. ft. or less $300

1,001 sq. ft. to 2,500 sq. ft. $600

2,501 sq. ft. to 4,999 sq. ft. $900

5,000 sq. ft. or more $1,200

Restaurants 1,000 sq. ft. or less $300

1,001 sq. ft. to 2,500 sq. ft. $600

2,501 sq. ft. to 4,999 sq. ft. $900

5,000 sq. ft. or more $1,200

Hotels 20 rooms or less $180

21-50 rooms $360

51+ rooms $600

Services/Office* First Floor $240

Second floor or higher $120

Cart/ Kiosk $60

Banks/ATM $600

Benefit Zone 2

Retail Businesses (Includes $300

Restaurants $300

Hotels 20 rooms or less $180

21-50 rooms $360

51+ rooms $600

Service/Office* First Floor $120

Second floor or higher $60

Cart/Kiosk $30

Banks/ATM $600

On September 17, 2012 the City Council will conduct a public hearing and call to approve the BID renewal, budget and assessment fees for the Huntington Beach Downtown Business Improvement District (HBDBID)

TERM: No changes, the term remains at one year BOUNDARIES: The same with no changes.

ASSESSMENT RATES: Due to the economic climate, the Board of Directors has voted to keep the assess-ments at the current rates.

SERVICES AND PROGRAMS: No changes, will continue to include: marketing, special events, advocacy and maintenance.

ASSESSMENT FORMULA


BID RENEWAL

& BUDGET

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Fiscal Year is October 1, 2011 to September 30, 2012

This information has been derived from the unaudited financial statements by

McGinty, Knudtson and Black, LLC. A complete financial is available upon request.

For more information contact the BID office.

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REVENUE 2011-2012 BUDGETED ACTUAL– 9 MONTHS

ENDED

Assessment Income Current Year

$95,000 $64,171

Assessment Income Prior Year

$44,004

Surf City Night Income $40,000 $30,000

Events $13,500 $40,925

Total Revenues $148,500 $179,160

EXPENSES 2011-2012 BUDGETED ACTUAL– 9 MONTHS

ENDED

Administration/Operations $72,300 $56,562

Professional Services $10,000 $4,632

Marketing & Advertising $41,200 $44,159

Holiday Beautification $25,000 $29,838

Total Expenses $148,500 $135,191


STATEMENT OF OPERATIONS

2012-2013 PROPOSED

OPERATING BUDGET

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Fiscal Year is October 1, 2012 to September 30, 2013

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REVENUE

Projected Assessment Income $97,850

Surf City Night Income $55,000

Events $41,000

Total Revenues $193,850

EXPENSES

Administration/ Operations $93,150

Professional Services $8,500

Marketing & Advertising $62,200

Holiday Beautification $30,000

Total Expenses $193,850


VISION

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Complete the design and launch of the new hbdowntown.com website.

Complete the zoning permit for Surf City Nights to become a permanent event.

Complete research and design elements for standing permanent directories.

Expand HB Downtown Business Directory brochure distribution to tourist destinations.

Continue to provide a positive, dynamic image for HB Downtown through the

consistent use of branding, cross-promotion and high quality marketing.

Maintain HB Downtown’s reputation as a prime destination for residents and visitors

and continue to refine programs and services for best practices.

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THANK YOU

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The HBDBID wishes to thank the following Committee Members for their service and

dedication. Each person’s contributions are essential to our united efforts to improve

Downtown Huntington Beach.

ART WALK COMMITTEE NOMINATING COMMITTEE

Susie Smith, Chair - Makin’ Waves Salon Moe Kanoudi - Main Street Eyewear

Bonnie Gauchupin - Resident Rob Kee - Enlarge Media

Celeste Hamil - BID Manager Jose Ruiz - IHOP

Kate Hoffman - Art Center Director

Gina Le Pert - Resident SURF CITY NIGHTS COMMITTEE

Raquel Newman - Baja Sharkeez Steve Daniel, Chair - Rocky Mtn Chocolate

Luanne Shoup - Resident Kevin Ashford - Enlarge Media

Mary Ann Senske - SCN Manager Bill Cuppy - Pier Realty

Bob Hoxsie - Mangiamo Gelato Café

BUDGET COMMITTEE Susie Smith - Makin’ Waves Salon

Steve Grabowski - UPS Store

Anna Padilla - The Strand VOLUNTEERS & INTERNS

Nicole Thompson - First Bank Thank you to our volunteers and interns who

volunteered their time to work for the BID

EVENT COMMITTEE in 2012.

Kevin Ashford - Enlarge Media Chelsea Cepek

Jan Douglas - Shorebreak Hotel Cassie Baker

Bob Hoxsie - Mangiamo Gelato Café Dale Stimson

Rob Kee - Enlarge Media Kim Holmes

Craig Franz - Harley Davidson

Anna Padilla - The Strand

Nicole Thompson - First Bank


MISSION STATEMENT

“The Huntington Beach Downtown Business Improvement District

is an organization, comprised of the businesses located in the downtown area,

united in purpose and dedicated to the improvement of the economic business

environment of Downtown Huntington Beach related to marketing, safety,

maintenance, tourism, parking and special events.”

www.hbdowntown.com

Documents

2012 HBDBID Annual Report