Bril l iant Bid Writing - November 1 8th 201 3

Looking Beyond Trusts and Foundations- December 2nd 201 3

Making the Ask - Presentation Skil ls forFundraisers - November 26th, 201 3

Cutting Edge Marketing on a Cut PriceBudget - December 9th 201 3

Call us to book01 91 21 3 1 447

FundraisingSkillsProgramme

www.markbutcherassociates.co.uk

From £84 per person perday. Book now for 15%Early Bird Discount!

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ContentsAbout The Fundraising Skil ls Programme Page 2

FUNDRAISING SKILLS TRAINING

Bril l iant Bid Writing Page 3

Making The 'Ask' - Presentation Skil ls For Fundraisers Page 4

Looking Beyond Trusts and Foundations Page 5

Cutting Edge Marketing on a Cut Price Budget Page 6

Why Choose MBA? Page 7

ADMINISTRATION

Booking Form Page 8

Terms and Conditions Page 9

Book 28 days ormore beforethe date ofyour chosen courseto receive a 15% 'early bird'discount!

About the FundraisingSkills Programme

At Mark Butcher Associates we think that there are three essential

elements that successful non profit organisations have in common.

These are a clear business model, great people and (last but not least)

the money. We're sure you've got the first two, otherwise you wouldn't

have got this far - but how many people in the non profit sector studied

'fundraising' at university? How many managers or project leaders in the

VCS were primari ly attracted by the fundraising challenges, as opposed

to meeting cl ient need? Our experience suggests 'not many' - and that's

where the Fundraising Skills Programme comes in. We would l ike to

give you a toolkit designed to boost your abil ity to bring more money in,

find additional income streams, and hit chal lenging financial targets. In

the past 23 years we have worked with and trained non-profits to

fundraise in 1 2 countries, created winning fundraising strategies aimed at

raising just a few tens of thousands of pounds through to those with a

£1 0 mil l ion target, and written successful bids for organisations involved

in the arts, sport, social welfare, youth work, homelessness and health

issues. Let us share our experience and expertise with you.

About mbaYour trainer, Mark Butcher, has been a fundraiser for over 25 years. He

has:

• Delivering fundraising training to hundreds of non - profit

organisations throughout Europe.

• Worked as Co - Director of the National Arts Fundraising School

between 1 997 and 1 999

• Acted as a fundraising consultant for many organisations

including The Percy Hedley School, Lawnmowers Independent

Theatre and Sight Service

• Delivered extensive fundraising training programmes for the

Northern Rock Foundation, The Directory of Social Change, the

King Baudouin Foundation and Cumbria Youth All iance

• Been a bid writer for Age UK, Action on Pre Eclampsia, The

Customs House Theatre and Shelter

• Spoken at many regional and national conferences on

fundraising and marketing issues

• Designed fundraising e-learning programmes for the National

Association of Hospice Fundraisers

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Brilliant Bid Writing

Aims and outcomes

I t has never been harder to raise money from

charitable trusts - but that money is sti l l very much

available! Discover how to research trusts, overcome

barriers, plan for future trends and write bri l l iant

proposals for funding.

Who should attend?

Anyone that needs to raise more money from

charitable trusts, to gain an edge on the competition

for l imited funding and write powerful and successful

bids.

Content

• How charitable trustees think and act

• Overcoming 3 key barriers to success

• Finding more trusts - going beyond the 'usual

suspects'

• The proposal: what to put in, what to leave

out, and how it should be structured

• Communicating your passion in your

writing - getting trustees 'on-side'

• Stunning 'Need' Statements

• Using 'leverage' in your budget

When, where and how much?

Newcastle upon Tyne, Monday, November 1 8th,

201 3. From £84 per place.

Early bird deadline: 21 st October 201 3

FundraisingSkills

3

"I thought the session was reallybrilliant. I came away motivated andentertained."

Sheena HunterHead of FundraisingAge Scotland

Book 28 days ormore beforethe date ofyour chosen courseto receive a 15% 'early bird'discount!

Making the ask -Presentation Skills forFundraisers

Aims and outcomes

Studies have shown that an effective presentation can

increase the amount a donor wil l give by 25%, increase

volunteer recruitment by more than a third and improve the

impact of your message by a factor of 6. Further, when you

deliver a great presentation, people see you as more

professional, credible, interesting and prepared! We wil l

examine what it takes to deliver a really great presentation

and give you a chance to try out the techniques.

Who should attend?

Anyone who wants to present their message more

confidently and effectively, raise more money and resources

for their cause or simply improve their personal impact and

the way they are perceived by colleagues, employers,

customers, cl ients or donors.

Content

• How to prepare

• Developing audience rapport

• Stand sti l l and exude confidence

• Building trust with key getures

• Dealing with tough questions - the 'neutral position'

and other techniques

• Communicate your passion with 'structured

animation'

• Avoiding 'non verbal leakage'

• How to design a great powerpoint presentation

• How to use a fl ip chart l ike a pro

• How to structure your presentation for maximum

impact

• Dealing with nerves

• Getting out of trouble

When, where and how much?

Newcastle upon Tyne, Tuesday, November 26th, 201 3. From

£84 per place.

Early bird deadline: 29th October 201 3

FundraisingSkills

4

"Really excellent course!Great opportunity to practiceand feel more confident"

Hannah Stapley, Barnardos

Looking BeyondTrusts &Foundations

Aims and outcomes

Although trusts and foundations continue to play a

major role in the funding of many non-profit

organisations, no one can deny that the market

place is becoming more difficult. Trusts are under

greater pressure than ever before, they turn down

a greater proportion of applications than has

historical ly been the case and they are imposing

more conditions on those grants that they do give

out. Some sector analysts are beginning to

conclude that the 'writing is on the wall ' - and that it

is time to begin to plan for a future time without

trusts.

This course is designed to help organisations find

an alternative strategy, one that wil l succeed, so

that their work wil l continue beyond that point in the

future when charitable trusts turn off the tap.

When, where and how much?

Newcastle upon Tyne, Monday,

December 2nd, 201 3. From £84 per

place.

Early bird deadline: 4th

November 201 3

FundraisingSkills

9

Who should attend?

This course is for anyone who feels that their

organisation is too rel iant on grant support

from charitable trusts, who sees their grant

income declining as a return on time invested

and for those who want to consider how to

widen their funding options. I t wil l focus on

four key areas: 1 ) Positioning your project to

continue to receive grant support (al l is not

lost!); 2) Raising support from the business

sector; 3) Setting up a community fundraising

operation: 4) Earning money.

Content

• The future of grant giving

• Strategic overview of options

• Trends in corporate giving

• How to unlock resources from the

business community

• Getting started in community

fundraising

• Running events

• Using social media to support your

fundraising

• Marketing and branding your cause

• Identifying what you have to sell

• Identifying your marketplace

• Getting 'products' to market

"I'm buzzing with fundraisingideas for growing CDEC's work,after an inspirational workshop -Thanks Mark!"

Katie Carr, Director, CumbriaDevelopment Education Centre

Cutting EdgeMarketing on a CutPrice Budget

Aims and outcomes

Sell your organisation, focus your marketing outcomes,

produce bri l l iant promotional material and powerful copy

– and pull it al l together into a winning strategy

Who should attend?

Managers, project leaders and trustees who need to

communicate their message effectively, stand out from

the crowd and build support for their work.

Content

• What is marketing?

• Creating a Marketing Strategy

• Marketing goals

• Getting the message across with impact

• Using social media for maximum effect

• Writing effective copy

• Developing a customer focus

• Understanding your competitors

• Working out your Unique Sell ing Propositions

When, where and how much?

Newcastle upon Tyne, Monday, December 9th, 201 3.

From £84 per place.

Early bird deadline: 11 th November 201 3

FundraisingSkills

6

"Thankyou for your session Mark.The feedback was excellent withmany delegates saying howthoroughly they had enjoyed theday!"

Marina Doku, In House Trainingand Events Coordinator, Directoryof Social Change

Why choose MBAfor your trainingneeds?A 23 Year Track Record

We've worked with hundreds of organisations over the

best part of a quarter of a century, including a host of

household names, such as The National Trust,The

Northern Rock Foundation, Barnardos, Age U.K, Oxford

University Development Office, Mencap, Mind, Relate,

ReThink, Scope and Shelter. In addition, we've delivered

training, mentoring or consultancy to a very wide range of

organisations, from the smallest volunteer led tenants

groups and community centres to international

foundations, NHS Trusts, local authorities and National

Infrastructure bodies across the U.K.

An unrivalled reputation

We take pride in the quality of the training we deliver.

We're unhappy if the course evaluations ever say 'good',

instead of 'very good' or 'excellent'. Although such

occurances are rare, when they happen we drop

everything to fix the issue.

Money back guarantee!

We think you wil l find this training to be worth much

more to you than the cost. This small investment wil l

hugely improve your skil ls and you'l l recoup much more

than you pay out. I f not we wil l happily refund your

money. Really. No quibbles. But we're not worried.

None of our many thousands of customers has ever

asked for their money back!

Refreshments and lunch included

Tea and coffee served throughout the day. Buffet lunch.

Great venue

Our venue is Trinity Church, Gosforth High Street,

Newcastle upon Tyne. I t is ful ly accessible, vibrant,

friendly and modern. There are parking facil ities and it is

both close to South Gosforth Metro and lies on major bus

routes out of Newcastle City Centre.

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"I wanted to email you to let youknow how much the participantsenjoyed your day with us lastThursday. You drew the largestnumber of people we‛ve ever had."

Graham Richards, ConferenceOrganiser, National Association ofHospice Fundraisers

Calculate your course fee by

selecting from the table to the

left. The fee you pay is based

on your organisation's

turnover. The deadline for

early bird bookings is 28 days

before the course date

Prices

TURNOVER FULL RATE EARLY BIRD

< £500K £99.00 £84.00

£501 K - £999K £1 29.00 £1 09.00

> £1 000K £1 49.00 £1 26.00

How to book

Fil l in the form below and post it to: Bookings, MBA, 4 Mayfield Road, Gosforth, Newcastle upon Tyne, NE3

4HE. Or phone us on: 01 91 21 3 1 447. Or email: enquiries@markbutcherassociates.co.uk

Booking form

Delegate name (s)

Main contact name

Job title

Organisation

Phone

Email Address

Postcode

COURSE(S) DATE(S) DELEGATE NAME(S) SPECIAL NEEDS? FEE PAYABLE

NB: If you send a total of 5 delegates (across any number of courses) we wil l give you one extra place free!

Delegate signature . . . . . . . . . . . . . . . . . . . . Date . . . . . . . . . . . . . . . . . . .

I enclose a cheque for . . . . . . . . . . . . . . . . . . .

I have read and understood the terms and conditions on the next page of this brochure

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BookingForm

Payment

Payment must be made in ful l no later than 1 4 working days prior to the start of the course. We reserve the

right to reallocate the course place to another delegate if fees are not paid on time.

Cancellation

Cancellations must be made in writing or via email . Telephone cancellations cannot be accepted. I f you wish

to cancel a booking, the fol lowing charges apply.

1 6 to 20 working days prior to the event: 25% of the course fee.

11 to 1 5 working days prior to the event: 50% of the course fee.

1 0 or less working days prior to the event: 1 00% of the course fee. Non attendance on the day: 1 00% of the

course fee

If you cannot attend on the day you can send another delegate in your place – just let us know in advance.

I

Contact us

Mark Butcher Associates Ltd

Registered Office, 4, Mayfield Road, Gosforth, Newcastle upon Tyne, NE3 4HE

Web: www.markbutcherassociates.co.uk

Email : enquiries@markbutcherassociates.co.uk

Phone: 01 91 21 3 1 447

Termsand

conditions

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