2012 FINAL REPORTAUDIENCE | EXHIBITS | EXPOSITION | LOCATION

MARKETING | REGISTRATION | RESEARCH

SEMINARS | SQUARE FOOTAGE | SUMMARY

www.restaurant.org/show

1. Name of exposition covered in this report:93rd Annual National Restaurant Association Restaurant, Hotel-Motel Show with the International Wine, Spirits & Beer Event

2. Location of the exposition:McCormick Place, Chicago, Illinois

3. Dates of the exposition:May 5-8, 2012

4. Number of days exposition was open:4 days

5. Date exposition was established:1919

6. Frequency of exposition:Once per year

7. Audience or market served:Restaurant and foodservice operators, retail operators, foodservice consultants/designers, equipment distributors, manufacturer’s agents, food brokers, food distributors, beverage distributors and wholesalers, architects, exporters/importers, equipment manufacturers, furniture/décor suppliers, hotel-motel operators, designers, retail operators, specifiers, and financial services.

8. Exposition owner/sponsor name and address:National Restaurant Association150 N. Michigan Avenue, Suite 2000Chicago, Illinois 60601-7569Phone: (312) 853-2525Fax: (312) 853-2548www.restaurant.org/show

The National Restaurant Association Restaurant, Hotel-Motel Show is an annual trade show sponsored, produced and managed by the National Restaurant Association. Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 945,000 restaurant and foodservice outlets and a workforce of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve.

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OVERVIEW||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

NRA Show 2012 demonstrated significant growth in attendance and exhibition square footage sold, continuing a two-year trend. A sold-out Show floor resulted in more than 540,000 square feet of exhibition space from more than 1,900 exhibitors across the entire foodservice, hospitality and restaurant industry. This year’s Show also attracted 175 international exhibitors from 27 countries.

On the attendee side, NRA Show 2012 swelled 6%, including an 8% increase in the Restaurant/Foodservice category, 6% increase in the Dealer/Distributor category, a 21% increase in Retail, and a 7% increase in the Press category.

Beyond the growth in exhibition space and attendance, NRA Show 2012 also boasted an amazing lineup of internationally renown celebrity chefs, presented more than 70 education sessions, and offered several high-profile evening events including Destination: Celebration featuring the Operator Innovations Awards.

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||EXHIBITORS

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9. Total net square feet:542,720

10. Total exhibitors:1,958

11. Exhibitor list available from:National Restaurant Association Convention Group

12. Exhibit summary of most recent events:

13. International exhibitor information:

14. Total audience:61,503

15. Total audience minus exhibitor personnel:43,731

16. Attendance summary of most recent events:

17. Summary of international registration:

These figures are included in the summary of total attendance in section 16.

ATTENDEES||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

Year City Square Feet No. of Exhibitors

2008 Chicago 622,011 2,229

2009 Chicago 480,965 1,810

2010 Chicago 482,716 1,755

2011 Chicago 515,422 1,938

2012 Chicago 542,720 1,958

Year No. of Companies Square Feet No. of Countries

2008 203 41,700 32

2009 164 31,160 25

2010 197 32,260 27

2011 202 33,285 28

2012 175 33,434 27

Year City Attendance Exhibitor Personnel Total Attendance

2008 Chicago 50,100 21,267 71,367

2009 Chicago 37,818 15,501 53,319

2010 Chicago 42,057 15,835 57,892

2011 Chicago 40,605 17,177 57,782

2012 Chicago 43,731 17,772 61,503

Year Int'l. Attendees Int'l. Exhibitors Total Attendance No. of Countries

2008 4,801 1,190 5,991 102

2009 3,414 729 4,143 107

2010 4,603 758 5,361 115

2011 4,369 845 5,214 112

2012 4,936 915 5,851 107

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Note: Some questions allowed for multiple responses.

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18. Industry Classification Detail:

AUDIENCE PROFILE

Airlines/Commissary . . . . . . . . . . . . . . 266Bar/Tavern/Pub/Brewery . . . . . . . . .3,264Buffet/Cafeteria/Banquets . . . . . . . 2,277Business & Industry/OtherContract Foodservice . . . . . . . . . . . . 2,832Catering - On/Off Premise . . . . . . . . 4,213Clubs - Social/Country/Golf . . . . . . . 975 Coffee Shop/Donut/Bakery/ Pastry/Chocolatier . . . . . . . . . . . . . . . 1,442College/University Foodservice . . . 1,330Concessions-Theme Parks/Sports/Entertainment . . . . . . . . . . . . . 1,231Conference/Convention Centers . . . .1,012Correctional Institution/Prison . . . . . . 221Fast Casual . . . . . . . . . . . . . . . . . . . . . 4,792 Health Care/Retirement . . . . . . . . . . 1,080Ice Cream/Frozen Novelty . . . . . . . . .1,017Lodging/Casino/Cruise Ship . . . . . . 1,206Military/Military Clubs . . . . . . . . . . . . . 565Mobile Foodservice & Vending . . . . . 973Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,027Quick Service . . . . . . . . . . . . . . . . . . .3,220School Foodservice . . . . . . . . . . . . . . . 696Table Service – Casual Dining . . . . .5,566Table Service – Family Dining . . . . . 5,124 Table Service – Fine Dining . . . . . . .4,552Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

Type of Ownership

Chain-Owned . . . . . . . . . . . . . . . . . . . 2,241Franchise/Independent . . . . . . . . . . 2,427Independent . . . . . . . . . . . . . . . . . . . .12,471Multi-Unit Headquarters . . . . . . . . . . 2,839Non-Commercial . . . . . . . . . . . . . . . . . 1,168No Response . . . . . . . . . . . . . . . . . . . . 709

Number of Units Represented

1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9,5792 – 9 . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,01910 – 49 . . . . . . . . . . . . . . . . . . . . . . . . .2,59050 – 99 . . . . . . . . . . . . . . . . . . . . . . . . . . . 791100 – 399 . . . . . . . . . . . . . . . . . . . . . . . 1,097 400 + . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,139 No Response . . . . . . . . . . . . . . . . . . . . 640

Alcohol Served?

Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,493No . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,000No Response . . . . . . . . . . . . . . . . . . . . 362

Restaurant/Foodservice 21,855

Annual Sales

Under $100,000 . . . . . . . . . . . . . . . . . 2,249$100,000 – $499,999 . . . . . . . . . . . . 2,755$500,000 – $1,499,999 . . . . . . . . . .4,028$1,500,000 – $4,999,999 . . . . . . . . .4,649$5,000,000 – $24,999,999 . . . . . . . 3,748$25,000,000 + . . . . . . . . . . . . . . . . . 4,069No Response . . . . . . . . . . . . . . . . . . . . 357

Purchasing Role

Influence Decision . . . . . . . . . . . . . . . 1,435Make Decision . . . . . . . . . . . . . . . . . .12,103No Role . . . . . . . . . . . . . . . . . . . . . . . .5,485Specify Products/Services . . . . . . . . 2,478No Response . . . . . . . . . . . . . . . . . . . . 354

Job Function

Accounting/Finance . . . . . . . . . . . . . . 323Administrative Support . . . . . . . . . . . 675 Beverage Management . . . . . . . . . . . . 437Chef/Culinary . . . . . . . . . . . . . . . . . . . 3,189Corporate/Executive Mgmt. . . . . . . 6,381Design/Construction . . . . . . . . . . . . . . 250Development/Real Estate . . . . . . . . . . 99 FOH Management . . . . . . . . . . . . . . . 1,574Franchisor/Franchisee . . . . . . . . . . . . 350 Marketing/Sales . . . . . . . . . . . . . . . . . 1,564MIS/IT . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162Nutrition/Dietetics. . . . . . . . . . . . . . . . .310Operations/Int'l Operations . . . . . . 3,040Purchasing/Distribution . . . . . . . . . . . 1,271QA/R&D . . . . . . . . . . . . . . . . . . . . . . . . . 237Training/HR . . . . . . . . . . . . . . . . . . . . . . .257 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,178No Response . . . . . . . . . . . . . . . . . . . . 558

Organizational Level

C-Level/Owner . . . . . . . . . . . . . . . . . .6,423EVP/SVP . . . . . . . . . . . . . . . . . . . . . . . 1,459Vice President . . . . . . . . . . . . . . . . . . . . 913Director . . . . . . . . . . . . . . . . . . . . . . . . 3,137Manager . . . . . . . . . . . . . . . . . . . . . . . . 5,061Chef . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,904Associate . . . . . . . . . . . . . . . . . . . . . . . 2,598No Response . . . . . . . . . . . . . . . . . . . . 360

Convenience Store . . . . . . . . . . . . .176Specialty Store/Gourmet/Deli . . 524Supermarket . . . . . . . . . . . . . . . . . .166Wholesaler/Warehouse Club . . . .176

Type of OwnershipChain-Owned . . . . . . . . . . . . . . . . 149Franchise/Independent . . . . . . . . 57Independent . . . . . . . . . . . . . . . . . 544Multi-Unit Headquarters . . . . . . . 130Non-Commercial . . . . . . . . . . . . . . 36No Response . . . . . . . . . . . . . . . . . .20

Number of Units Represented1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3822 – 9 . . . . . . . . . . . . . . . . . . . . . . . . 20510 – 49 . . . . . . . . . . . . . . . . . . . . . . . 8550 – 99 . . . . . . . . . . . . . . . . . . . . . . . 33100 – 399 . . . . . . . . . . . . . . . . . . . . . 69400 + . . . . . . . . . . . . . . . . . . . . . . . .129No Response . . . . . . . . . . . . . . . . . . 33

Annual SalesUnder $100,000 . . . . . . . . . . . . . . 150$100,000 – $499,999 . . . . . . . . . .143$500,000 – $1,499,999 . . . . . . . . 108$1,500,000 – $4,999,999 . . . . . . .126$5,000,000 – $24,999,999 . . . . 106$25,000,000 + . . . . . . . . . . . . . . 287No Response . . . . . . . . . . . . . . . . . . 16

Alcohol Served?Yes . . . . . . . . . . . . . . . . . . . . . . . . . .315No . . . . . . . . . . . . . . . . . . . . . . . . . . 605No Response . . . . . . . . . . . . . . . . . . 16

Purchasing RoleInfluence Decisions . . . . . . . . . . . . 68Make Decisions . . . . . . . . . . . . . . . 507No Role . . . . . . . . . . . . . . . . . . . . . . 131Specify Products/Services . . . . . .214No Response . . . . . . . . . . . . . . . . . . 16

Job FunctionAccounting/Finance . . . . . . . . . . . . 13Administrative Support . . . . . . . . . 27 Beverage Management . . . . . . . . . 20Chef/Culinary . . . . . . . . . . . . . . . . . 70Corporate/Executive Mgmt. . . . 298Design/Construction . . . . . . . . . . . . 12Development/Real Estate . . . . . . . 3 FOH Management . . . . . . . . . . . . . . 19Franchisor/Franchisee . . . . . . . . . .10 Marketing/Sales . . . . . . . . . . . . . . .154MIS/IT . . . . . . . . . . . . . . . . . . . . . . . . .10Nutrition/Dietetics . . . . . . . . . . . . . . 5Operations/Int'l Operations . . . . . 77Purchasing/Distribution . . . . . . . 104QA/R&D . . . . . . . . . . . . . . . . . . . . . . 24

Training/HR . . . . . . . . . . . . . . . . . . . . 5Other . . . . . . . . . . . . . . . . . . . . . . . . 52No Response . . . . . . . . . . . . . . . . . . 33

Organizational Level

C-Level/Owner . . . . . . . . . . . . . . . . 276EVP/SVP . . . . . . . . . . . . . . . . . . . . . .70Vice President . . . . . . . . . . . . . . . . .46Director . . . . . . . . . . . . . . . . . . . . . . 101Manager . . . . . . . . . . . . . . . . . . . . . .266Chef . . . . . . . . . . . . . . . . . . . . . . . . . . 39Associate . . . . . . . . . . . . . . . . . . . . . 122 No Response . . . . . . . . . . . . . . . . . . 16

Hotel . . . . . . . . . . . . . . . . . . . . . . . . .769 Resort/Spa . . . . . . . . . . . . . . . . . . . 134Bed & Breakfast . . . . . . . . . . . . . . . .34Motel . . . . . . . . . . . . . . . . . . . . . . . . . 27Casino . . . . . . . . . . . . . . . . . . . . . . . . 24Cruise Ship . . . . . . . . . . . . . . . . . . . . . 3

Number of Rooms

Under 50 . . . . . . . . . . . . . . . . . . . . . .6450-150 . . . . . . . . . . . . . . . . . . . . . . . .115Over 150 . . . . . . . . . . . . . . . . . . . . .686No Response . . . . . . . . . . . . . . . . . .48

Purchasing Role

Influence Decisions . . . . . . . . . . . . 129Make Decisions . . . . . . . . . . . . . . . .457No Role . . . . . . . . . . . . . . . . . . . . . . . 57Specify Products/Services . . . . . . 235No Response . . . . . . . . . . . . . . . . . . 35

Job FunctionAccounting/Finance . . . . . . . . . . . . 9Corporate. . . . . . . . . . . . . . . . . . . . .159Design/Construction . . . . . . . . . . . .10Front Desk . . . . . . . . . . . . . . . . . . . . . 9General Manager . . . . . . . . . . . . . .166MIS/IT . . . . . . . . . . . . . . . . . . . . . . . . . 2Operations . . . . . . . . . . . . . . . . . . . 388Purchasing . . . . . . . . . . . . . . . . . . . . 60Sales/Catering . . . . . . . . . . . . . . . . 44Training/HR . . . . . . . . . . . . . . . . . . . . 15No Response . . . . . . . . . . . . . . . . . . 51

Organizational Level

C-Level/Owner . . . . . . . . . . . . . . . . .96EVP/SVP . . . . . . . . . . . . . . . . . . . . . . 65Vice President . . . . . . . . . . . . . . . . . 35Director . . . . . . . . . . . . . . . . . . . . . .226Manager . . . . . . . . . . . . . . . . . . . . . .207Associate . . . . . . . . . . . . . . . . . . . . . 247No Response . . . . . . . . . . . . . . . . . . 37

Food Distributor . . . . . . . . . . . . 1,846 Equipment Dealer . . . . . . . . . . . .2,153Supplies Distributor . . . . . . . . . .1,623Food/Beverage Broker . . . . . . . . .323Beverage Wholesaler . . . . . . . . . .258Beverage Alcohol Distributor . . . .330

Purchasing Role

Influence Decisions . . . . . . . . . . . 1,105Make Decisions . . . . . . . . . . . . . . 2,325No Role . . . . . . . . . . . . . . . . . . . . 1,058Specify Products/Services . . . . . .465No Response . . . . . . . . . . . . . . . . .248

Organizational Level

C-Level/Owner . . . . . . . . . . . . . . . 1,180EVP/SVP . . . . . . . . . . . . . . . . . . . . .386Vice President . . . . . . . . . . . . . . . . 297Director . . . . . . . . . . . . . . . . . . . . . .570Manager . . . . . . . . . . . . . . . . . . . . .1,262Associate . . . . . . . . . . . . . . . . . . . .1,258No Response . . . . . . . . . . . . . . . . .248

Advertising/PR/Publications . . . .720Architect/Designer . . . . . . . . . . . .249College Student-Culinary/Hospitality . . . . . . . . . . . . . . . . . 1,035Consultant . . . . . . . . . . . . . . . . . 2,025Equipment Service . . . . . . . . . . . . 301Exporter/Importer . . . . . . . . . . . . . 231Faculty/Admin./Training . . . . . . . .789Financial Services . . . . . . . . . . . . .239Government Agency/Utilities . . . 225Guest . . . . . . . . . . . . . . . . . . . . . . . . 816High School Student . . . . . . . . . . .534Information Technologies . . . . . .265Manufacturers Agent/Rep. . . . .1,663Specifier . . . . . . . . . . . . . . . . . . . . . . .94Trade Association . . . . . . . . . . . . . 357Other . . . . . . . . . . . . . . . . . . . . . . . .907

Beverage Manufacturer . . . . . . . . 272 Equipment Manufacturer . . . . . . .896Food/Ingredient Manufacturer . . . . . . . . . . . . . . . . 1,767Supplies Manufacturer . . . . . . . .1,077

Press . . . . . . . . . . . . . . . . . . . . . . . . . 551NRA Staff & Show Suppliers . . . 409Exhibitors . . . . . . . . . . . . . . . . . 17,772

TOTAL REGISTRANTS . . . . . . 61,503

Retail 936

Lodging 913

Dealer/Distributor 5,201

Affiliated 10,011

Non-Exhibiting Supplier 3,855

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19. Types/classifications of registrants: Commercial and non-commercial foodservice operators, retail operators, lodging operators, dealers, distributors, non-exhibiting suppliers, affiliates and exhibitors.

20. Information captured on registrants: The registration system utilizes bar code technology which captures each individual registrant’s name, title, company, address, city, state, zip code, telephone number, fax number, e-mail address and operator demographic information.

21. Geographic Origin Detail:

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Connecticut . . . . . . . . . . . . . . . . 172Maine. . . . . . . . . . . . . . . . . . . . . . 80Massachusetts . . . . . . . . . . . . . . 413New Hampshire . . . . . . . . . . . . . 75Rhode Island . . . . . . . . . . . . . . . 86Vermont . . . . . . . . . . . . . . . . . . . 19

NEW ENGLAND 845

New Jersey. . . . . . . . . . . . . . . . . 390New York . . . . . . . . . . . . . . . . . . 1,011Pennsylvania . . . . . . . . . . . . . . . 851

MIDDLE ATLANTIC 2,252

Illinois . . . . . . . . . . . . . . . . . . . . . 15,220Indiana. . . . . . . . . . . . . . . . . . . . . 1,810Michigan . . . . . . . . . . . . . . . . . . . 1,766Ohio . . . . . . . . . . . . . . . . . . . . . . . 1,555Wisconsin . . . . . . . . . . . . . . . . . . 1,883

EAST NORTH CENTRAL 22,234

Iowa . . . . . . . . . . . . . . . . . . . . . . . 449Kansas . . . . . . . . . . . . . . . . . . . . . 218Minnesota . . . . . . . . . . . . . . . . . . 855Missouri . . . . . . . . . . . . . . . . . . . . 614Nebraska. . . . . . . . . . . . . . . . . . . 174North Dakota . . . . . . . . . . . . . . . 47South Dakota . . . . . . . . . . . . . . . 28

WEST NORTH CENTRAL 2,385

D.C. . . . . . . . . . . . . . . . . . . . . . . . 228Delaware. . . . . . . . . . . . . . . . . . . 42Florida . . . . . . . . . . . . . . . . . . . . . 1,497Georgia . . . . . . . . . . . . . . . . . . . . 830Maryland . . . . . . . . . . . . . . . . . . . 414North Carolina . . . . . . . . . . . . . . 449South Carolina . . . . . . . . . . . . . . 205Virginia . . . . . . . . . . . . . . . . . . . . 476West Virginia . . . . . . . . . . . . . . . 36

SOUTH ATLANTIC 4,177

Northern Mariana Islands. . . . . 2Puerto Rico. . . . . . . . . . . . . . . . . 107U.S. Virgin Islands . . . . . . . . . . . 4

U.S. TERRITORIES 113

State Number

Alabama . . . . . . . . . . . . . . . . . . . 169Kentucky. . . . . . . . . . . . . . . . . . . 315Mississippi. . . . . . . . . . . . . . . . . . 103Tennessee. . . . . . . . . . . . . . . . . . 442

EAST SOUTH CENTRAL 1,029

Arkansas . . . . . . . . . . . . . . . . . . . 86Louisiana. . . . . . . . . . . . . . . . . . . 200Oklahoma . . . . . . . . . . . . . . . . . . 207Texas . . . . . . . . . . . . . . . . . . . . . . 1,430

WEST SOUTH CENTRAL 1,923

Arizona . . . . . . . . . . . . . . . . . . . . 288Colorado . . . . . . . . . . . . . . . . . . . 506Idaho . . . . . . . . . . . . . . . . . . . . . . 119Montana . . . . . . . . . . . . . . . . . . . 36Nevada . . . . . . . . . . . . . . . . . . . . 143New Mexico . . . . . . . . . . . . . . . . 70Utah . . . . . . . . . . . . . . . . . . . . . . . 118Wyoming . . . . . . . . . . . . . . . . . . 13

MOUNTAIN 1,293

Alaska . . . . . . . . . . . . . . . . . . . . . 34California . . . . . . . . . . . . . . . . . . 1,919Hawaii . . . . . . . . . . . . . . . . . . . . . 60Oregon . . . . . . . . . . . . . . . . . . . . 164Washington . . . . . . . . . . . . . . . . 367

PACIFIC 2,544

International . . . . . . . . . . . . . . 4,936

TOTAL ATTENDEE REGISTRATION

Exhibitor Personnel 17,772

TOTAL REGISTRATION 61,503

State Number

43,731

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INTERNATIONAL ATTENDEE REGISTRANTS BY COUNTRYCOUNTRY 2005 2006 2007 2008 2009 2010 2011 2012

Afghanistan 0 0 1 0 0 1 0 0

Albania 2 4 1 0 3 38 2 8

Algeria 0 0 0 0 1 0 0 2

American Samoa 0 0 0 0 2 0 0 1

Andorra 0 2 0 0 0 0 0 0

Anguilla 1 3 2 0 0 0 0 2

Antigua & Barbuda 2 5 4 6 2 2 1 0

Argentina 8 9 29 11 7 27 18 27

Armenia 0 3 1 0 0 1 0 0

Aruba 15 11 6 15 9 20 14 18

Australia 138 118 125 111 80 61 74 173

Austria 15 12 18 13 15 25 10 12

Azerbaijan 0 2 2 0 0 4 0 2

Bahamas 17 22 34 40 23 39 35 50

Bahrain 4 1 4 9 5 8 4 2

Bangladesh 3 2 1 0 1 0 1 0

Barbados 8 19 21 21 12 10 12 21

Belarus 0 11 4 1 4 0 15 12

Belgium 7 13 10 11 5 19 6 17

Belize 4 0 0 2 0 0 0 2

Bermuda 38 21 27 35 34 17 4 15

Bolivia 0 0 0 0 3 3 1 0

Bonaire 2 0 0 1 1 0 0 0

Brazil 97 245 283 326 204 270 359 398

British Indian Ocean Territory 0 0 0 0 0 3 2 0

British Virgin Islands 1 4 0 2 0 9 2 0

Bulgaria 0 43 2 0 9 18 26 5

Cambodia 0 0 0 1 5 0 0 0

Cameroon 0 0 0 0 0 0 0 1

Canada 744 678 902 915 859 1062 841 1026

Canal Zone 0 1 0 0 0 0 0 0

Cayman Islands 11 18 14 16 12 17 9 17

Chile 47 72 42 45 16 66 83 58

China 108 198 188 181 104 171 267 172

Columbia 70 95 89 122 153 170 236 267

Cook Islands 0 0 0 0 2 0 0 0

Costa Rica 67 39 36 59 27 47 25 66

Croatia 0 2 1 0 2 30 4 1

Curaçao 3 0 3 4 2 3 3 0

Cyprus 0 0 1 4 2 1 1 0

Czech Republic 4 1 18 6 5 2 0 3

Denmark 19 40 25 43 44 30 10 32

Dominica 0 0 0 0 0 2 0 0

Dominican Republic 43 66 81 64 63 86 43 67

Ecuador 50 39 42 65 59 68 89 51

Egypt 12 18 7 20 1 15 9 7

El Salvador 42 42 21 33 17 17 21 16

Fiji 0 0 2 0 0 0 0 0

Finland 2 1 14 7 3 7 4 10

France 64 73 66 94 38 35 58 40

French Guiana 0 0 0 0 1 0 0 0

Georgia 0 1 3 0 0 1 0 0

Germany 63 42 85 45 18 30 33 31

8

INTERNATIONAL ATTENDEE REGISTRANTS BY COUNTRYCOUNTRY 2005 2006 2007 2008 2009 2010 2011 2012

Ghana 26 11 5 0 13 2 6 1

Gibraltar 0 0 0 0 0 0 0 3

Greece 5 3 11 5 5 9 3 2

Grenada 3 1 0 5 1 1 2 1

Guadeloupe 0 0 1 0 1 0 0 0

Guam 4 6 12 2 1 1 1 8

Guatemala 47 69 55 49 31 36 52 45

Guinea 0 2 0 0 0 0 0 0

Guyana 2 0 0 2 0 0 0 4

Haiti 0 0 0 2 0 1 0 2

Honduras 46 15 32 27 25 13 26 27

Hong Kong 18 45 22 28 11 19 9 14

Hungary 1 0 1 1 0 0 25 0

Iceland 5 4 8 1 4 0 6 16

India 28 22 38 22 13 26 26 21

Indonesia 18 4 2 7 7 7 8 8

Iran 0 0 0 0 0 0 3 0

Iraq 0 0 0 0 38 27 10 10

Ireland 53 47 56 54 24 21 16 17

Israel 25 47 26 13 15 23 28 11

Italy 33 37 39 36 15 52 40 60

Ivory Coast 0 1 0 0 0 0 0 0

Jamaica 22 33 19 25 13 19 17 36

Japan 175 188 153 167 105 149 56 102

Jordan 1 0 0 30 0 9 13 8

Kazakhstan 3 5 5 0 2 7 0 0

Kenya 0 0 0 0 3 3 1 1

Kuwait 29 8 7 7 4 8 9 8

Kyrgyzstan 0 1 1 0 0 1 0 0

Lebanon 6 5 4 12 17 16 17 14

Lithuania 1 1 0 0 0 0 0 0

Luxembourg 0 0 0 0 0 1 2 2

Macedonia 0 0 2 2 0 0 0 2

Malaysia 6 15 2 3 0 10 7 1

Malta 0 0 0 2 0 0 0 0

Martinique 0 0 0 0 1 0 5 0

Mayotte 0 0 0 1 0 0 0 0

Mexico 432 516 631 575 277 493 406 537

Moldova 0 1 0 0 0 1 20 0

Monaco 0 0 1 0 0 0 0 0

Mongolia 0 4 4 0 12 1 16 13

Morocco 2 6 1 0 0 0 0 0

Namibia 0 0 0 0 0 1 0 0

Nepal 0 0 1 1 0 0 1 0

Netherlands 51 46 77 114 41 22 18 37

Netherlands Antilles 7 5 9 4 14 20 15 10

New Zealand 21 20 47 15 14 5 26 42

Nicaragua 2 11 8 10 10 7 16 4

Nigeria 31 50 47 69 56 61 62 100

Norway 24 12 44 21 4 25 31 27

Oman 0 0 0 0 1 0 0 2

Pakistan 6 5 25 22 3 8 12 3

9

INTERNATIONAL ATTENDEE REGISTRANTS BY COUNTRY

COUNTRY 2005 2006 2007 2008 2009 2010 2011 2012

Palau 1 0 1 0 0 0 0 0

Panama 25 25 24 29 42 42 0 88

Paraguay 0 0 1 0 0 0 0 0

Peru 25 18 27 56 45 51 30 76

Philippines 37 37 62 27 51 47 28 46

Poland 21 21 11 32 9 7 2 5

Portugal 1 3 7 3 4 3 1 1

Qatar 0 9 2 19 19 1 5 3

Reunion Island 0 0 2 0 0 0 0 0

Romania 5 2 2 22 2 3 16 22

Russia/Russian Federation 16 62 73 97 41 112 93 84

Rwanda 0 0 0 0 15 20 2 0

San Marino 0 1 1 0 0 0 0 0

Saudi Arabia 19 24 7 21 30 26 34 64

Senegal 0 0 1 0 0 0 0 0

Serbia 1 0 0 2 2 2 1 1

Singapore 5 30 6 11 24 18 11 25

Slovakia/Slovak Republic 2 0 0 5 6 3 1 2

Slovenia 1 1 9 5 2 2 1 3

South Africa 63 32 39 29 14 23 49 16

South Korea 45 80 70 62 55 69 52 52

Spain 54 61 29 52 19 20 25 28

Sri Lanka 1 3 3 6 1 1 2 1

St. Kitts & Nevis Anguillas 0 0 8 0 0 0 0 0

St. Lucia 0 2 3 3 3 5 5 1

St. Martin 0 0 0 0 0 0 0 4

St. Vincent 0 2 0 1 1 2 0 0

Suriname 2 0 3 0 0 0 2 2

Sweden 32 41 28 32 14 29 25 26

Switzerland 21 27 52 19 9 13 18 40

Syria 0 0 0 0 0 0 1 0

Taiwan ROC 40 43 17 24 16 50 49 33

Tajikistan 0 1 2 0 0 1 0 0

Tanzania 0 0 0 0 0 0 3 0

Thailand 6 5 11 7 0 6 9 12

Trinidad & Tobago 20 29 20 19 13 33 25 16

Tunisia 1 1 2 18 0 0 2 2

Turkey 4 5 17 13 9 17 14 20

Turkmenistan 0 1 0 0 0 15 0 12

Turks & Caicos Islands 0 3 0 0 0 2 2 4

Uganda 0 0 1 0 0 1 0 0

Ukraine 35 24 42 36 26 17 14 18

United Arab Emirates 3 7 23 15 17 26 27 33

United Kingdom 267 289 317 235 147 207 205 246

Uruguay 28 1 0 20 1 40 27 37

Uzbekistan 1 2 8 2 0 3 4 2

Vanuatu 0 0 2 0 0 0 0 0

Venezuela 36 20 34 89 47 39 45 78

Vietnam 8 0 1 4 3 5 3 1

Zimbabwe 0 0 0 0 0 0 0 1

Totals 3,680 4,135 4,577 4,677 3,321 4,501 4,236 4,936

10

22. Attendee List Rental: The attendee list is available for rental to 2012 exhibitors only through the National Restaurant Association Website www.restaurant.org/show until September 1, 2012. The information available can include name, title, company, address, phone, fax and demographics.

23. Admission restrictions: Admission is restricted to persons involved with the foodservice and lodging industries.

24. Membership/other restrictions: You do not have to be a National Restaurant Association Member to attend. No one under the age of 16 is allowed on the exhibit floor. Proof of age and relationship to the industry is required. No strollers, baby carriages or baby packs are allowed. No exceptions. Proper business attire is required.

25. Admission fees charged: NRA Show . . . . . . . . . . . . . . . . . $30.00 (U.S.) until November 18, 2011 NRA Show . . . . . . . . . . . . . . . . $45.00 (U.S.) from November 19, 2011 – March 30, 2012 NRA Show . . . . . . . . . . . . . . . . $90.00 (U.S.) after March 30, 2012 NRA Show and IWSB* . . . . . . . $85.00 (U.S.) until November 18, 2011 NRA Show and IWSB* . . . . . . $100.00 (U.S.) from November 19, 2011 – March 30, 2012 NRA Show and IWSB* . . . . . . $145.00 (U.S.) after March 30, 2012

* separate qualifications required.

26. Complimentary exhibitor badges: Complimentary exhibitor badges are allocated based on the total square footage of exhibit space contracted to the exhibiting company. Every exhibitor receives at least five (5) complimentary badges. For each additional 100 sq. ft. of booth space or up to 100 sq. ft., an additional three (3) badges are added.

Example: Up to 100 sq. ft. booth = 5 complimentary badges Up to 200 sq. ft. booth = 8 complimentary badges Up to 300 sq. ft. booth = 11 complimentary badges

27. Admission requirements: Show badge, business card, photo identification and/or Federal Tax ID Number.

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28. Workshops, seminars, technical sessions in conjunction with the exposition: Purchase recordings of sessions at www.dcporder.com/nra

NRA Show Education Sessions

• Acrylamide: Is Regulation Coming?

• Alternative Ways to Grow Your Restaurant Business: Angels, Licensing, Franchising, Joint Ventures and Manager Ownership Structures

• Avoid Being ICE'd: Immigration and I-9 Compliance

• Bed and Breakfast Behind Bars: Lessons From the Correctional Foodservice Industry

• Beyond Green: A Business Approach to Delivering Wholesome, Sustainable and Affordable Food

• Boost Your Business Through Tourism Partnerships

• Build Consumer Trust & Protect Brand Reputation

• Building Cultural Intelligence: Solutions for Managing Today’s Workforce

• Building New Income Streams: Package Your Products for Retail

• Challenging the Value-Chain to Transform Transport Packaging: Eco-friendly, Wallet-friendly Solutions

• Close the Gap: Connecting Social Media with Traditional Marketing Touchpoints

• Cost Effective Menu Ideas That Keep Customers Coming Back

• Data Security: Are You Safe?

• Eat or be Eaten: 3 Steps to Restaurant Nirvana

• Engage & Integrate: Social Media Tactics For Restaurants

• Everything You Need to Know About Digital Signage

• Expanding in a Global Market

• Fast Casual: A Recipe for Growth

• Financing for Restaurants and Franchises: How To Access Capital For Growth

• Food Safety Modernization Act: What You Need to Know

• Foodservice: The C-Store Game Changer

• Franchise Operator Presidents' Panel

• From People to Profits: Improve Profits Through Employee Engagement

• Getting Paid; Payment Infrastructure and its Impact on the Foodservice Industry Today and Where’s It Going?

• Global Merchandising Trends in Collegiate Foodservice

• He's a Bully, Charlie Brown. Now What are You Going to do About it?

• Hiring for Hospitality

• Hotel Industry Leadership Panel

• How Cost Segregation Can Improve Your Cashflow

• How eMarketing is Integrated Into Your Business Model

• How To Do Worldclass C-Store Foodservice

• How to Serve Great Gluten-Free Meals

• Kick Start Your Pricing Strategy

• Leading by Example: Pioneers of the Healthy Restaurant Movement

• Leveraging Local Resources to Grow Your Business: Goldman Sachs 10,000 Small Businesses

• Leveraging Online Technologies to Create the Virtual Table

• Lighting Up Your Bottom Line: LED Lighting for Maximum Return and Performance

• Mature Millennials vs. Mature Baby Boomers: Foodservice Similarities, Differences, Opportunities

• Menu Innovation 2012: Turning Trends into Money Makers

• Menu Labeling: Where Do We Stand?

• Mommy Bloggers: Your Most Important Consumers

• Multiple Units, Multiple Concepts: How the Modern Day Franchise Owners' Model is Changing

• Myths vs. Facts: How Online Marketing Can Benefit Your Restaurant's Bottom Line

• Navigating the Wage/Hour Compliance Labyrinth

• New Products, Markets and Revenues: Adding Take-Home Catering to Your Restaurant

• Opportunities in Military Foodservice

• Riding the Street Food Movement

• Roll Out the Right Way: Starting a Successful Food Truck Program

• So You Want To Franchise Your Restaurant

• So You're Thinking About Franchising Your Restaurant: Here's How It Works and What It Entails

• Social Touchpoints: You Can’t Afford Not To Be a Social Butterfly

• Sodium & Calories: Can We Meet the Dietary Guidelines and Does This Impact Foodservice?

• Supply Chain Management: Lower Costs Without Compromising Quality or Service

• Taking People With You

• Taking Reservations Online: A Balanced Look

• Tax Reform: What It Means To & For the Restaurant Industry

• Tax Write-offs for the Restaurant Franchise Owner

• The 7 Major Pitfalls In Food Concept Development

• The Back Office: Keep Your Operational Engine Up-To-Date

• The CIO's Mind: The Future of the Industry from Foodservice Technology Leaders

• The Front-of-the-House; Putting on Your Best Technology Face

• The Fundamentals: Nine Ways to Be Brilliant at the New Basics

• The Health Care Law: What’s On the Horizon?

• The Post-Durbin World: Pitfalls and Opportunities

• The Pros and Cons of Being A Restaurant Franchisee #1

• The Pros and Cons of Being A Restaurant Franchisee #2

• The State of C-store Foodservice

• Three Steps to Positioning Your Restaurant Into a World-Class Brand

• Translating International Trends into Winning Foodservice Concepts

• Understanding the Key Dining Needs Driving Consumer Decision-Making

• Veterans in Franchising: Opportunities for Both Franchisors and Franchisees

• Wellness Trends

• What Every Restaurant Industry Professional Needs to Know About Asset Protection, Tax Reduction, and Estate Planning

• Who Makes the Best Franchisee? A Focus on Opportunities for Minorities and Women

• Why Mobile Matters; What Your Customers are Using and Want

• Your Path To Better Numbers: NRA's New Uniform System of Accounts for Restaurants

Show badge required for admission to educational programs. 11

EDUCATIONAL PROGRAMS

National Restaurant Association revenue from the NRA Show is reinvested in the Restaurant/Hospitality industry. The funds support educational programs, lobbying efforts, and marketing that benefit you and your business.

150 N. Michigan Avenue, Suite 2000 Chicago, IL 60601-7569

PH: (312) 853-2525FX: (312) 853-2548

www.restaurant.org/show

SEE YOU NEXT YEAR FOR THE INDUSTRY'S BIGGEST EVENT!

MAY 18-21, 2013