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Source: IDG Enterprise Cloud Computing Study, January, 2012
Key Trends and Future Effects
2012 Cloud Computing
Cloud Computing
Conducted across the IDG Enterprise brands: CIO, Computerworld, CSO, InfoWorld, ITworld & Network World
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
Purpose and Methodology
1
Survey Sample
Field Work Dec. 20, 2011 –
Jan. 12, 2012
Total Respondents 1,682
Margin of Error +/- 2.19%
Audience Base CIO, Computerworld, CSO,
Network World, InfoWorld
and ITworld sites
Survey Method
Survey Goal
To measure cloud computing trends among
technology decision-makers including usage and
plans across various cloud service and deployment
models, investments, business drivers and impact
on business strategy and plans.
Collection Online Questionnaire
Number of
Questions
53 (incl. demographics)
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
Respondent Profile
2
Job Title Breakdown
IT Leadership
Total Respondents Organization Size
Top Represented Industries
All survey respondents are involved in the
purchase of IT products and services at their
organization.
2%
5%
6%
8%
9%
9%
10%
11%
11%
19%
Transportation (airlines,…
Advertising/Marketing/PR/Media…
Retail Wholesale and Distribution
Healthcare (providers and…
Education
Manufacturing (including…
Financial Services (banking,…
Government/Nonprofit
Services (legal, consulting, real…
High Tech Telecom & Utilities
Average Company Size 13,194 employees
Average Annual Revenue $5.6 billion 1,682
IT/Networking/Security Management 58%
IT/Networking Professionals 17%
Business Management 21%
Other (Non-Manager) 4%
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
3
• Cloud Computing – a model for enabling
ubiquitous, convenient, on-demand
network access to a shared pool of
configurable computing resources (e.g.,
networks, servers, storage, applications,
and services) that can be rapidly
provisioned and released with minimal
management effort or service provider
interaction.
Cloud Computing Definitions
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
4
Cloud Service Models
• Software as a Service (SaaS) – Employs the provider’s
applications running on a cloud infrastructure. The
applications are accessible from various client devices
through either a thin client interface, such as a web browser
(e.g., web-based email), or a program interface. The provider
manages or controls the underlying cloud infrastructure with
the possible exception of limited user-specific application
configuration settings.
• Platform as a Service (PaaS) – Consumer-created or
acquired applications supported by the provider are deployed
onto the cloud infrastructure which the provider manages or
controls. The consumer has control over the deployed
applications and possible configuration settings for the
application-hosting environment.
• Infrastructure as a Service (IaaS) – The consumer
provisions processing, storage, networks, and other
fundamental computing resources where the consumer is
able to deploy and run arbitrary software, which can include
operating systems and applications. The provider manages or
controls the underlying cloud infrastructure while the
consumer has control over operating systems, storage, and
deployed applications; and possible limited control of select
networking components (e.g., host firewalls).
Cloud Deployment Models
• Community Cloud – Shares infrastructure between several
organizations from a specific community with common
concerns (e.g., security, compliance, jurisdiction), whether
managed internally or by a third-party and hosted internally or
externally.
• Public Cloud – The cloud infrastructure is provisioned by the
cloud provider for open use by the general public. It may be
owned, managed, and operated by a business, academic, or
government organization, or some combination of them.
• Private Cloud – Infrastructure provisioned solely for a single
organization, whether managed internally or by a third-party
and hosted internally or externally.
• Hybrid Cloud – A composition of two or more clouds (private,
community, or public) that remain unique entities but are
bound together, offering the benefits of multiple deployment
models. It can also be defined as multiple cloud systems that
are connected in a way that allows programs and data to be
moved easily from one deployment system to another.
Cloud Computing Definitions
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
5
Majority Have Already Migrated to Cloud
57%
25%
18%
Have at least one application or a portion of our computinginfrastructure in the cloud
Plan to use cloud-based applications and/or computinginfrastructure via the cloud within the next 12 months
Plan to use cloud-based applications and/or computinginfrastructure via the cloud within 1 to 3 years
Q. What are your organization’s plans with regard to utilizing computing infrastructure or applications via the cloud?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
6
Private Cloud Most Readily Adopted–Rapid Growth Expected to Continue
23%
10%
6% 4%
25%
10% 9%
6%
32%
17%
13%
6%
34%
14% 15%
9%
Private Cloud Public Cloud Hybrid Cloud Community Cloud
Currently (<1000) Currently (1,000+) In 18 Months (<1000) In 18 Months (1,000+)
Q. Approximately, how much of your organization’s data presently resides in the public, private and hybrid clouds, and will in 18 months?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
7
Enterprise Organizations Investing Significantly More Dollars
15%
1%
2%
7%
12%
19%
43%
19%
9%
22%
17%
13%
9%
10%
Don't know
$10 million or more
$1 million-$9.9 million
$999,999-$250,000
$249,999-$100,000
$99,999-$50,000
Less than $50,000
1,000+ <1,000
Q. Approximately how much will your organization invest in cloud-based services computing (including software, services, training and other
related costs) in the next 12 months?
Average Investment:
<1,000: $331,000
1,000+: $2.55 million
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
8
…and it is Expected to Increase
63%
1%
36%
Increase Decrease No Change
Q. Do you expect the percentage of your organization’s IT budget allocated to cloud-based services computing to increase, decrease or remain
the same over the next 12 months?
No Change
Increase
Decrease
Source: IDG Enterprise Cloud Computing Study, January, 2012
Long-term Outlook Shows One Quarter Will Have Majority of IT Ops in the Cloud
Q. Which of the following best describes your long-term expectations for cloud computing at your organization over the next 5 years?
35% 27% 21% 9% 3%
Only a few selected IT operations will be performed in the cloud
We'll limit our cloud activity to private clouds
We'll limit our cloud activity to software-as-a-service (SaaS)
Our use of cloud-based resources will be negligible
The majority of our IT operations will be performed in the cloud
9
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
10
Cloud Computing is in the CEO’s Sight
40% 26%
19% 15%
Q. How important is cloud computing technology to the business agenda of your organization’s CEO or executive management team?
Not a Priority
Somewhat Priority
Low Priority
CIO results
Critical/
High Priority
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
Cloud Investments Driven by Business Strategy
Business Management
8%
30%
38%
25%
Q. To what extent are cloud computing technology investments shaping your organization’s overall business strategy and plans?
IT
6%
43%
34%
17%
Driven by business strategyrather than shaping it
Play a role in shaping overallbusiness strategy but are nota central focus
Play a critical role in shapingoverall business strategy
Don't know
CIO results
11
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
12
Cloud Computing Enables Business Innovation
21%
45% 25%
9%
Q. How important is cloud computing as an enabler of innovation for your business?
Very Important
Not Very Important
Not at all Important
CIO results
Somewhat
Important
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
13
Business Continuity & Speed of Deployment are Top Drivers
33%
29%
31%
31%
33%
37%
38%
40%
43%
40%
39%
43%
42%
39%
38%
31%
42%
41%
41%
38%
41%
38%
44%
41%
17%
16%
17%
21%
16%
14%
13%
12%
10%
12%
12%
10%
5%
6%
6%
7%
4%
5%
3%
5%
2%
5%
2%
2%
4%
6%
7%
10%
7%
3%
4%
5%
4%
5%
3%
4%
Development of new products or services
Replacing on-premise legacy technology
Need for real-time information
Expanding revenue opportunities
Gaining a competitive edge
Savings on CAPEX
Enabling innovation
Reducing resource waste
Improving customer support or services
Greater flexibility to react to changing market conditions
Speed of deployment
Enabling business continuity
Very Important Somewhat Important Not Very Important Not At All Important Not Applicable
Q. How important are the following as business drivers of investment in cloud computing technology?
CIO results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
14
SaaS Leads Cloud Services
Q. What percent of your organization’s total IT budget will be allocated to each of the following areas over the next 12 months? (1000+)
Software-as-a-service (SaaS)
Infrastructure-as-a-service (Iaas)
Managed Network Services
Platform-as-a-service (PaaS)
Managed Security Services
Management/Monitoring as a service
8%
7%
6%
5%
5%
5%
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
15
Long-term Savings Anticipated but Calculating a Challenge
57%
56%
55%
63%
30%
30%
27%
22%
12%
14%
18%
14%
My organization anticipates cloud will save us money inthe long term, however, we expect to realize higher short-
term costs
In general, cloud vendor contracts aren't structured toallow us to easily evaluate costs and/or ROI
Accurately estimating or calculating CAPEX (capitalexpenditures) resulting from cloud poses a challenge for
my organization
Accurately estimating or calculating OPEX (operatingexpenditures) resulting from cloud poses a challenge for
my organization
Strongly Agree/Agree Disagree/StronglyDisagree Not Sure/Not Applicable
Q. Please rate your level of agreement with the following statements.
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
16
IT Leading Multiple Stakeholders in Purchase Process
67%
54%
18%
49%
38%
29%
38%
33%
13%
14%
13%
41%
34%
53%
25%
31%
34%
24%
19%
21%
12%
5%
CIO or top IT executive
IT/Networking management (VP/Director/Manager)
CEO
IT steering committee
IT/networking staff
CFO
CTO or IT/networking architect/engineer
LOB management
COO
IT Vendors
CSO/CISO
1,000+ <1,000
Q. Including yourself, which of the following groups/individuals are involved in purchasing decisions about cloud computing?
Computerworld results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
17
IT Determines Best Cloud Solution
46%
41%
2%
66%
19%
8%
Cloud computing technology selections are always made by one centraldepartment or group
Business units/departments are allowed to select their own cloudcomputing technology on a case-by-case basis
Business units/departments are always allowed to select their own cloudcomputing technology
1,000+ <1,000
Q. Which of the following best describes your organization’s policy regarding the selection of cloud computing solutions and services?
InfoWorld specific results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
18
51%
21%
16%
8%
61%
16%
10% 8%
Always it is a requirement Often Sometimes Rarely/Never
1,000+ <1,000
Q. When business units/departments select their own cloud computing solutions and services, how frequently do they consult IT prior to making
the final purchase?
IT is Strategic Partner when Purchasing Cloud Solutions
Source: IDG Enterprise Cloud Computing Study, January, 2012
Cloud is Driving IT Evolution
Q. Please rate your level of agreement with the following statements. Percentages reflect Agree/Strongly Agree
65% As a result of the use of cloud
technology, the IT/networking function is more critical
to my organization
69% The IT/networking function has had
to rapidly expand its skill set/knowledge in order to keep up
with cloud computing developments
19
44% New roles have been created within IT/networking to help develop
and implement cloud computing
strategy (rather than responsibility
being absorbed into existing roles)
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
20
Innovation Rises, But So Does Complexity
17%
40%
49%
52%
55%
57%
58%
58%
23%
25%
6%
5%
7%
9%
18%
8%
46%
18%
35%
29%
24%
22%
17%
23%
14%
17%
10%
14%
13%
12%
7%
11%
IT headcounts
IT costs
Demand for new application
Data integration
Speed of service delivery
IT agility
IT complexity
IT innovation
Increasing Decreasing No Impact Not Sure
Q. How is the use of cloud computing technology impacting the following at your organization?
Network World results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
21
Cloud Propels Advancement of IT Skills and Support; Similar Effects Seen for IT Services
27%
38%
38%
40%
44%
46%
48%
51%
55%
65%
21%
13%
26%
22%
16%
6%
8%
8%
15%
5%
34%
37%
24%
23%
26%
36%
26%
26%
20%
20%
18%
12%
12%
15%
14%
12%
19%
15%
10%
10%
Number of help-desk cases
Demand for software/application development?
Staff time/resources required for IT support
Technology management and support costs
IT staff productivity
End-user self-service
End-user satisfactions
Enablement of employee collaboration
Need for specialized IT skills
Enablement of anytime/anywhere access to critical business data andapplications
Incresasing Decreasing No Impact Not Sure
Q. How is the use of cloud computing technology impacting the support and services that IT provides at your organization?
Network World results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
22
Hurdles for Cloud Computing: Security, Access and Governance
70%
40% 37%
34% 32%
25%
12% 9%
Concerns about thesecurity of cloud
computing solutions
Concerns aboutaccess to information
Concerns aboutinformationgovernance
Difficulty measuringROI of cloud
solutions
Concerns about theability of cloud
computing solutionsto meet enterprise
and/or industrystandards
Lack of clear strategyor help from key
vendors in adaptingtheir applications to
cloud computingplatforms
Business leaders arenot receptive to cloudcomputing solutions
Employees are notreceptive to cloud
computing solutions
Q. What are the top three challenges or barriers to implementing a cloud computing strategy at your organization?
30% more pressing than
closest challenge or barrier
to implementation
CIO results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
23
Help Needed Managing Cloud Governance
18%
48% 20%
18%
Q. How confident are you in your organization's readiness for managing information governance in the cloud?
Very confident We have everything in place to ensure
strong information management and
governance in the cloud
Somewhat confident We can piece together a good
enough strategy
Not sure/
Not Applicable
Not at all confident We do not have a strategy or
the required policies in place
Computerworld results
Source: IDG Enterprise Cloud Computing Study, January, 2012
YES 42% 1,000+
30% <1,000
Formal Security Policies are Limited
Not Sure
6% 1,000+
5% <1,000
NO 52% 1,000+
65% <1,000
Q. Does your organization have a formal security policy or procedure manual for implementing cloud computing technology?
CSO results
24
Too many similar questions which contradict each other
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
25
Development of Cloud Governance Policy is Priority
32% 8%
37%
12%
11%
Q. Does your organization have a governance policy for cloud-based information- a policy for information generated and/or stored in the cloud
and covering items such as compliance, e-discovery, archiving content, records management, file management, etc.?
Yes, we created a policy
specifically for cloud-based
information
No, but we are planning to develop a policy
to cover cloud-based information
Don’t know
Yes, it's an extension of our overall
information governance policy
No, and we are not
planning to develop
a policy
Computerworld results
77% already have, or plan to, create governance policy
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
26
And Has Been Growing in Adoption
10%
16%
45%
17%
12%
11%
12%
37%
32%
8%
Not sure
No, and we are not planning to developa policy
No, but we are planning to develop apolicy to cover cloud-based information
Yes, it's an extension of our overallinformation governance policy
Yes, we created a policy specifically forcloud-based information
2012 2011
Computerworld results
Q. Does your organization have a governance policy for cloud-based information- a policy for information generated and/or stored in the cloud
and covering items such as compliance, e-discovery, archiving content, records management, file management, etc.?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
27
Policy Enforcement Top Public Cloud Concern
2%
30%
30%
31%
32%
32%
40%
40%
48%
52%
53%
Other
Difficulty in controlling our organization's use of public cloud
Proximiy of your data to someone else's
Uncertain continued existence of provider
Inadequate training and IT auditing
Uncertain ability to recover data
Uncertain that provider meets regulatory compliance requirements
Access across an untrusted network
Questionable privileged access control at provider site
Uncertain ability to audit provider
Uncertain ability to enforce security policies at a provider site
Q. What are your organization’s top challenges with regards to ensuring and maintaining the security of information that is stored in the
PUBLIC cloud?
CSO results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
28
CSO More Confident than many IT Peers
26%
54%
14%
6%
Q. Considering the current policies and security measures in place at your organization, how confident are you in the security of the data your
organization has placed in the cloud?
Very confident
Somewhat confident
Not at all
confident
Not very
confident
CSO specific results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
Cloud Security – Policy Collaborative Effort Between Security and IT Management
IT senior management
Security management
IT security staff
IT networking staff
Operations management
Steering committee or task force
Consultants
Corporate management
Individual department or business unit managers
Communications staff
Other
None of the above
1,000+ Employees
<1,000 Employees
66%
48%
30%
12%
10%
17%
6%
37%
25%
39%
63%
19%
61%
58%
2%
20%
5%
8%
2%
29%
28%
23%
41%
29%
Q. Who at your organization is involved in formulating cloud computing security policy or procedures?
CSO results
29
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
30
Network Infrastructure Concerns Must Be Addressed First
30%
30%
33%
36%
40%
43%
Increase the level ofaccountability
Improve service levels
Improve portability of data
Improve manageability ofvirtual resources
Implement better controlsover data access
Tighten network security
Network World results
68% of respondents
are still not
fully confident
in their network
infrastructure
preparedness
Q: How confident are you in the preparedness of your network infrastructure for the use or expanded use of cloud computing technology? Which of
the following areas does your organization most need to address or improve before it can deploy or expand deployment of its infrastructure and/or
applications to the cloud?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
31
Many Tier 1 Apps Will Move to the Cloud by ‘15
12%
15%
15%
18%
17%
20%
20%
20%
18%
26%
21%
27%
28%
37%
40%
15%
16%
15%
12%
20%
12%
19%
19%
20%
20%
16%
16%
24%
18%
16%
10%
12%
14%
15%
15%
10%
15%
15%
15%
15%
10%
14%
17%
20%
17%
63%
56%
56%
55%
49%
57%
47%
46%
47%
39%
53%
42%
30%
26%
26%
Supply Chain Mgmt
Compliance Mgmt
Enterprise Resource Mgmt
Financial
Customer Service
Sales Force Automation
Security Mgmt
Business/Data Analytics
IT Infrastructure Mgmt
Content Mgmt Systems
Human Resources
Customer Relationship Mgmt
Data Storage/Data Mgmt
Collaboration/Conferencing Solutions
Email/Messaging
Currently migrating/using Planning to migrate in next 12 months Planning to migrate in next 1-3 years No plans
Q. Please use the scale below to describe your organization’s plans for moving each of the following types of applications to the cloud.
Network World results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
32
Private Cloud Dominates But Other Models Emerge
7%
11%
11%
11%
8%
7%
7%
8%
8%
8%
8%
7%
6%
8%
9%
28%
18%
29%
12%
17%
15%
28%
19%
15%
28%
28%
12%
13%
15%
14%
40%
51%
30%
54%
47%
50%
36%
48%
47%
33%
35%
58%
55%
50%
46%
18%
12%
21%
13%
18%
17%
17%
13%
17%
20%
15%
10%
13%
12%
16%
7%
8%
9%
10%
10%
11%
12%
12%
13%
13%
13%
13%
13%
14%
17%
Email/Massaging
Human Resources (HR)
Collaboration/Confrencing solutions
Financial (AP, AR, etc)
Content Management Systems
Data storage/data management
Consumer Relationship Management (CRM)
Business/data analytics
Enterprise Resource Management (ERP)
Sales Force Automation (SFA)
Customer Service (call center applications)
IT infrastructure management
Security Management
Compliance mangement
Supply Chain Management
Community Public Private Hybrid Not Sure
Q. Please use the scale below to describe your organization’s plans for moving each of the following types of applications to the cloud.
Base: Those who are currently using/planning to migrate to application
Network World results
Source: IDG Enterprise Cloud Computing Study, January, 2012
VENDOR ATTRIBUTES
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
34
Vendor Security Capabilities Key to Strategic Value
37%
52%
53%
54%
60%
64%
70%
71%
72%
77%
80%
43%
34%
35%
28%
28%
22%
19%
18%
21%
14%
13%
14%
8%
6%
12%
5%
8%
4%
5%
2%
3%
2%
8%
8%
6%
6%
7%
5%
7%
5%
5%
6%
5%
Prior experience with this vendor
Ability to differentiate their portfolio from that of their competiors
Innovative ideas
Knowledge of how my organization operates/organizational structure
In-depth insighr and expertise regarding cloud trends and direction
Experience in building and operating cloud environments in my vertical industry
Experience in establishing effective governance policies and procedures in the cloud
Ability to understand my business goals and objectives
Offers the most efecive model
Proven post-sales support & service
Experience in establishing effective security policies and procedures in the cloud
Critical/Very important Somewhat important No very/Not at all important Not sure/Not applicable
Q. Please rate the important of the following factors when evaluating cloud computing technology vendors as a strategic partner for you organization.
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
35
To Gain Competitive Advantage Security Must be a Top Priority
8%
34%
37%
51%
51%
53%
54%
55%
56%
62%
65%
Other
Provide information on other types data that mayshare your cloud…
Follow the Cloud Security Alliance guidelines for critical focus areas
Incorporate security into the system development lifecycle
Conduct data background checks on relevent employees
The cloud provider should be willing to allow onsite independent audits…
Maintain interoperability with existing security architecture
Adoptiong of industry standard frameworks (SAS70, etc.)
The cloud provider needs to meet my proganzation's security standards
Provide security reporting/updates to customers/clients
Implement monioring and access control policies and procedures
Q. What security measures do cloud computing technology vendors need to implement to become a trusted partner?
CSO results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
36
No Clear Consensus Around Vendor Offering Problem Areas
8%
40%
47%
49%
49%
49%
52%
56%
Other
Provide more standardized options for moving certain applications to thecloud
Stronger controls in place to help enforce your compliance-related policiesand issues
Provide better tools for managing the cloud deployment
Offer flexibility in terms of contracts
Provide technology that integrates with other parts of your infrastructure
Data integrity/quality assurance
Better pricing models
Q. What can technology vendors do to make cloud computing offerings more attractive?
Computerworld results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
37
Vendor Content Opportunities
18%
20%
24%
24%
38%
39%
40%
44%
45%
46%
42%
32%
43%
50%
35%
43%
44%
39%
39%
37%
23%
26%
22%
14%
14%
10%
8%
9%
9%
9%
10%
14%
6%
5%
8%
3%
3%
3%
4%
4%
7%
7%
5%
7%
6%
5%
5%
5%
3%
4%
Mobile clouds
New Certificate of Cloud Security Knowledge (CCSK) offered by the CloudSecurity Alliance
Desktop/laptop virtualization trends
Introduction of 2nd generation cloud products that offer greater functionality
Tips on building a private cloud within your enterprise
Creating synergy between cloud computing solutions and the existingenterprise
Growth of data and issues with migrating data to the cloud
Backup and file storage in the cloud
Deciding which applications are a fit for cloud computing models
Vendor's attempts to address cloud security concerns
Very important Somewhat important Not very important Not at all important Not applicable
Q. How important are each of the following cloud computing topics or stories in helping your organization build its cloud computing strategy?
ITworld Results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
38
Known Vendors Have Advantage When Data Moves to the Cloud
42%
12% 11% 10%
26%
Q. When migrating a business-critical application to the cloud, who would you most likely contact first?
Software vendor from whom you purchased the
application to evaluate their cloud offerings
Not sure
A hosting VAR A new company whose primary business is
providing cloud-based solutions
Another software company
that has a mature premise-
based offering and also
offers cloud-based
solutions.
InfoWorld specific results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
39
Room for Cloud Leader to Emerge
41%
22%
1%
1%
1%
1%
2%
2%
2%
3%
3%
4%
4%
4%
6%
8%
9%
9%
12%
17%
19%
22%
25%
Not sure
Other
SAP
Savvis
Joyent
CA
Terremark
AT&T
Verizon
EMC
Apple
Oracle/Sun
Dell
Citrix
Cisco
HP
Rackspace
Vmware
Salesforce
IBM
google.com
Microsoft.com
Amazon
Q. Which vendors do you consider to be thought leaders in the area of cloud computing?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
40
Migration to the Cloud is on solid ground and continuing.
Private cloud is the most readily adopted, but public and hybrid are clear growth
areas.
Cloud budgets are expected to increase in the next year and spending will be
divided among different types of cloud services.
Cloud is expected to provide cost savings in the long run, however, it is difficult
to calculate what those savings might be.
IT is almost always consulted when business units/departments make cloud
purchases.
Cloud is driving the evolution of the IT department by requiring them to become
more critical across the organization, develop new roles or acquire new skills.
Establishing security in the cloud is key when it comes to vendor selection.
Conclusion
Source: IDG Enterprise Cloud Computing Study, January, 2012
DEMOGRAPHIC INFORMATION
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
42
Cloud-related Purchase Involvement
Involved (NET) 100%
Determine the business need 68%
Determine requirements 66%
Evaluate 76%
Recommend and select vendors 65%
Sell internally 35%
Approve/authorize 43%
Q. In which of the following ways are you involved in the purchase process for cloud computing solutions at your organization?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
43
Cloud Computing Plans
Plans (NET) 100%
Have at least one application or a portion of our computing infrastructure in the cloud 57%
Plan to use cloud-based applications and/or computing infrastructure via the cloud
within the next 12 months 25%
Plan to use cloud-based applications and/or computing infrastructure via the cloud
within 1 to 3 years 18%
Q. What are your organization’s plans with regard to utilizing computing infrastructure or applications via the cloud?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
44
Job Titles
IT/Networking/Security Management (NET) 58%
CIO,CTO 16%
Director 14%
Manager 13%
Technical Consultant 7%
VP 4%
CSO 2%
Executive VP, Senior VP 1%
Supervisor 1%
Business Management (NET) 21%
CEO, COO, Chairman, President 9%
Director, Manager 6%
Executive VP, Senior VP, VP, GM 2%
Other Corporate Business Manager 2%
Consultant (Non Technical) 1%
CFO, Controller, Treasurer 1%
Q. What is your primary job title?
IT/Networking Staff (NET) 17%
Systems Integrator 5%
Other IT Staff 4%
Application/Software developer 3%
Networking Staff 4%
Other (NET) 4%
Other (Non Manager) 4%
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
45
Industry
High Tech, Telecom & Utilities 19%
Services (legal, consulting, real estate) 11%
Government and Nonprofits 11%
Manufacturing (including automotive, aerospace & defense, construction, engineering, chemical, metals and mining) 9%
Financial Services (banking, insurance, brokerage) 10%
Education 9%
Healthcare 8%
Retail, Wholesale and Distribution 6%
Advertising/Marketing/PR/Media (publishing, broadcast, online) 5%
Transportation (airlines, trucking, railroads, shipping and logistics) 2%
Travel and Leisure (cruise lines, hotels, theme parks, casinos) 1%
Q. Which of the following best describes your organization’s industry or function at this location?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
46
Annual Gross Sales/Revenue
$40 billion + 6%
$15 billion - $39.9 billion 5%
$5 billion - $14.9 billion 6%
$1 billion - $4.9 billion 11%
$500 million - $999.9 million 6%
$100 million - $499.9 million 11%
$50 million – $99.9 million 7%
<$50 million 30%
Not Applicable (e.g., nonprofit, government, union) 10%
Not Sure
9%
Q. Please select the dollar amount that best represents the annual gross sales or revenues for your organization or enterprise
(include all plants, divisions, branches, parents, and subsidiaries worldwide.)
Average Revenue:
Source: IDG Enterprise Cloud Computing Study, January, 2012
Appendix
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
48
Support Split Between Private Cloud and Third Party Resources
46% currently run on
organization’s private cloud
54% currently hosted off site
by a third party
38% currently
supported by
private and/or
third party cloud
resources
Q. You mentioned that your organization has at least one application or a portion of its computing infrastructure in the cloud. What percentage is
supported by private and/or public cloud resources currently? Of that, what percentage is run on your organization’s private cloud and what
percentage is hosted off site by a third party? Base: Has at least one application or a portion of its computing infrastructure in the cloud
Network World results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
49
Future Plans Skew Towards Private Cloud
68% will run on
organization’s private cloud
32% will be hosted off site by
a third party
33% will be supported
by private and/or
third party cloud
resources
Network World results
Q. What percentage do you anticipate will be supported by private and/ or public cloud resources? Of that, what percentage will be run on your
organization’s private cloud and what percentage is hosted off site by a third party? Base: Organization plans to use cloud-based applications and/
or a portion of its computing infrastructure in the cloud
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
50
IT Pros are Evaluating Cloud Services on an Ongoing Basis
31%
32%
37%
39%
39%
47%
65%
Shifting your spending away from packaged applications
Undertaking an effort to ready your organization's data for movement tothe cloud
Increasing corporate use ofcloud-based mobile applications (such asGoogle Calender, Google Tasks)
Implementing cloud computing implementation standards and policies tolimit complexity
Redefinging internal business processes that can leverage cloudcomputing
Setting security standards for use when evaluating cloud solutions
Evaluating new cloud computing technologies and services on an ongoingbasis (e.g. more than once per year)
Q. How are these top trends impacting your organization’s cloud computing strategy and plans? Are you:
ITworld Results
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION
51
Cloud Investment a Significant Portion of Overall IT Budget
36%
6%
10%
23%
25%
33%
8%
10%
22%
27%
Don't know
50%-100%
25%-49%
10%-24%
0%-9%
2012 2011
Q. What percent of your organization’s IT budget is currently allocated to cloud-based services computing (including software, services, training
and other related costs)?
Average Budget
Allocation:
2012: 19%
2011: 18%