2012 Business Plan Pitt Meadows Economic Development Corporation

Context• PMEDC

• Vicki McLeod, Interim CEO (May – December)

• 1.7 FTE > .99 FTE, small team

• Kate Zanon CEO, Lori Graham, Janay Legge

• 3-year Fee-for-Service • Arms-length Board with

City as sole shareholder

• Board of Directors• Terry Becker, Chair• Dan Kosicki, Meadows

Landscape• Kevin Mitchell, Tranzeo• Daud Ishmail, Pitt Meadows

Meats• Danny Kok, Driving Unlimited• Kevin Perry, Bank of Nova Scotia• Jake Rudolph – CAO, CPM• Murray Day - Aviation Liaison• Dave Captein – Agriculture

Liaison• Vacant – Katzie

PMEDC is entering Year Three of operations.Year 1: Foundational – establishing the corporation, staffing, systemsYear 2:Introduced programs, streamlining services, systemsYear 3: Consolidate and evaluate programs and services

BUILD ON SUCCESSES

2011 Successes1. Marketing & Attraction

– Website, online tools, social media, photo bank

– Agri-food /Aerospace strategies Phase II – Consolidation of Think Pitt Meadows brand– Invest North Fraser web portal, Education

Forum, Export Seminar

2. Business Retention + Expansion– BRE program – met targets– Request fulfillment

3. Community Outreach– Ambassador Program launched– 3 focus groups held– Increased partnerships

4. Tourism– Successful management of new contract– Increase in revenue: grant funds– Marketing strategies - partners, video blog

Significant Issues & Trends• Digital strategies and

connectivity• Cohesion in

communications and messaging

• Increasing awareness of Pitt Meadows

• Balancing and enhancing PMEDC resources

• Land use: – North Lougheed; other

lands; fit– Light industrial availability– Tenancy preferences

• Post-Secondary – Training, research

• Overall economic outlook – Regional, BC (2.2%), US

(1.5%) Canada (2%), Asia (9-10%)

2012 Actions1. Marketing & Attraction

– Refine/track digital strategies– Implement Phase III Agri-food &

Aerospace grants– Increase in earned media and online

engagement– Implement Invest North Fraser projects

2. Business Retention & Expansion– Expand BRE Program– Refine recruitment packages – Conduct business incubator Research– Refine Request Fulfillment/Business

Services

2012 Actions Cont’d3. Community Outreach

– Expand Ambassador Program– Host focus groups, participate in

events– Manage and grow partnerships

4. Tourism– Create image bank/videos– Increase online and offline

visitation, traffic, participation– Signage re: VIC, agri-tourism,

attractions– Sustainable revenue model– Agri-tourism development

Evaluate and Measure

Proposed Operating Budget

Decision Packages• Communities in Bloom $10,000– Supports :

• ‘The Natural Place’ brand• Horticulture/nursery sector• Investment attraction

– Fosters:• civic pride• social and cultural participation

• PMEDC to have a coordination role and work in partnership with Parks and Leisure Services

Decision Packages Cont’d• Hotel-Conference Centre

Research $10,100– Next steps following 2011

Study– Coordinate and manage a

stakeholder engagement and research process

– Define what kind of amenity meets the community’s vision

DiscussionThank you!

To Council & Staff at the City of Pitt Meadows for ongoing support

and positive partnership .