Annual Report 2012

Moving Forward… Saving Lives

2

ContentsRelections on 2012 pg. 2Adoption Successes pg. 3Highlights of 2012 pg. 4Adoption Stories pg. 5Animal Welfare pg. 6Programs pg. 7Foster Care pg. 8Getting the Word Out pg. 8Events pg. 10Budget pg. 11Key Staff pg. 11

Dear Friends,

As we close out one year and move on to 2013, I would like to step back for a moment and reflect. It has been a busy year for HSP filled with triumphs, and some challenges, but we are thrilled by our progress.

Pet adoptions are the core of our mission. In 2012 we took in 2,985 animals, providing care that goes above and beyond to ensure each pet has the best chance of finding a good home.

We expanded our mission and vision in 2012. Our vision is to be the premier animal resource center in Tampa Bay, dedicated to creating a humane community, and to be the best at providing enrichment, education, and programs that keep pets and families together.

We are working to meet the needs of the people and animals in Pinellas County. In 2012 we provided no/low cost vaccination clinic services to 757 pet owners, saving them over $70,000. We expanded our Foster Care Program, which had 62 volunteers caring for 180 animals who needed extra medical attention or time to become independent enough for adoption.

We listened to our community residents and focused on meeting and exceeding the needs of the animals and our community we serve.

Thanks to our staff, volunteers, community advocates, and donors for supporting our efforts. Without you, this couldn’t be possible. You are the heart and soul of this organization.

Looking forward to a wonderful 2013!

With sincere thanks,

Sarah Brown Executive Director

Reflections on 2012

Adopt - Donate - Volunteer Stay connectedFacebook, Twitter, E-newsletter HumaneSocietyofPinellas.org

MissionTo strengthen the bonds between pets and people by offering an enriching environment for our animals, providing learning opportunities for our community, and matching the right animal to the right forever home.

2012 Board of DirectorsStephen Bunch, CPA, ChairmanAmy Lovett, Vice ChairmanSusan Martin, SecretaryBrent Gordon, TreasurerJack Geller, Chairman EmeritusThomas Carlisle, DVM, DirectorHeidi Hess, DirectorKatherine Murphy, DVM, DirectorSteve Sika, Director

2012 Foundation Board of DirectorsCraig Phillips, CFP, ChairmanMichael Bollenback, CPA, Chairman Stephen Bunch, CPA, DirectorHolly Duncan, DirectorGeorge Hutter, MD, DirectorJohn Kamkutis, DirectorSteve Sika, Vice Chair

33

Adoption Successes … Your Dollars At WorkConnecting homeless pets to new families is the core of our mission.

We want to think that all animals live in loving, caring homes and with people who can take care of them, but this just isn’t true. In fact 30,000 animals will find themselves homeless in Pinellas County this year. Many of them will need to be cared for and rehabilitated from poor living conditions, neglect and abuse.

Nothing makes us, and our supporters, feel better than when that animal who came in scared, needing medical attention, or just abandoned is healthy and on its way home to a new home.

Over 2,000 pets found their new homes.Each adoption is unique. In 2012 we had the opportunity to make a big impact when nearly 700 cats were confiscated from unsanitary conditions from the Caboodle Ranch. The cats were transferred to three agencies in Florida. HSP was honored to be one of the shelters chosen. With the support of Pam Burns, Director of Volunteer Services, DART, along with DART and HSP volunteers, we were ready to find homes for our 148 feline friends.

Potential adopters lined up early. The first day ended with 59 cats and kittens finding new homes. 600 volunteer hours and two days later another 21 cats were adopted. The remaining felines were brought to HSP for adoption.

Because of this effort one of our adoptees, Dorito, a FIV Positive cat, was featured in People Magazine, giving HSP national coverage for our animal care efforts.

“I am proud to be a part of an organization that doesn’t give up on an animal because they are different, or difficult to place…. we all pour our hearts and love into the animals that we have the privilege to meet on the road to their forever homes”. Martina Clements, Volunteer

Caboodle Staff Members

Residents adopt 80 cats in 2 days

Stevie finds a home after receiving medical attention

Dorito

Special thanks to our DART friends!

4

Highlights of 2012In 2012, with the support of donors, sponsors, and friends, HSP...

Cared for: 1116 Cats 1310 Dogs 529 Small Wonders (bunnies, gerbils, hamsters, etc.) Wildlife intake 272

Provided Medical Services, Spay & Neuter, to adoptable pets: 719 Dogs 553 Cats 16 Small Wonders

Provided Medical Services, Vaccines, to adoptable pets: 3,487 Cats & Dogs

Provided Medical Services, Vaccines, to our Community’s pets: 15 cats, 30 dogs - Free Vaccines 221 cats, 491 dogs - Low Cost Vaccines

Fostered: Animals in foster care: 180 Foster care homes: 62

Volunteered: Volunteers in HSP programs: 232 Number of hours donated: 29,080 (not including foster care) Volunteer services if budgeted: over $250,000

Reached Out: Kids Tours: 20 Presentations: 27 Girl Scout Pet Patch Program: 15 Troops Total “touches” through outreach: 2,406 people

Program Numbers: Continued Care: 7 cats and 13 dogs Animeals Pet Pantry (for residents with pets in need) Requests Filled: over 1,800

Marketing: Social Media – Facebook Fans: 6,650 Visits to web site: 15,000 per month HSP Press Releases: 36

Fun Facts: Laundry loads: 225 weekly Cat litter: 400 bags weekly Number of pet bowls washed daily: 180 Established in: 1949

HSP is Getting a Facelift Painting, Play Yards & More ...Bang! Clank! Bark!

If you’ve visited HSP lately you have probably heard some interesting noises other than just our dogs’ occasional barks. You were hearing the sounds of progress!

Through the support of our wonderful friends and donors we were

able to fix the erosion issues in our play yards, repair kennel fencing and gates in our adoption areas, provide new fans and weather curtains for the kennels and repaint the exterior of our adoption center and interior of our medical center.

Special thanks to our many friends at Nielsen who came out to help clean and provide yard work, the Home Depot Crew who painted our medical center and all our donors who helped fund the renovations.

HSP thanks Rebecca Brittain, Photography by Rebecca Brittian, for her time and talent in capturing our adoptable pets through her photographs.

55

Adoption StoriesBeatrice’s Story Is Not Unusual

She was surrendered by her owner for a reason we will never really know. A few months later Beatrice found a new home, but only temporarily. Five years later she was back in the shelter, now with heartworms. Maybe it is her age, or maybe the misconceptions of her breed, but for what ever reason she has lived at the shelter far too long, nearly 2 years. Beatrice is the stereotypical picture of what you would expect a pit to be, at least on the outside. To us she has always been a loving pet, one that has stolen our hearts. With the help of our dedicated volunteers, Beatrice obtained the Canine Good Citizen certification in hopes that someone will look beyond her exterior and see the dog that we see, one who deserves a good home. The time, training and medical care that Beatrice received certainly exceeds our goals, but not our commitment. Because of our supporters, Beatrice, and others like her, are given the one-on-one attention needed to help them transition from homeless to having a home.

HSP Makes National News with Sarah the Chihuahua and Max the Papillion.

Sarah came to us with a neurologic issue, one that we later learned may have been caused by abuse, which caused problems with her eyes and her mobility. Her friend Max guides and protects Sarah while Sarah follows Max everywhere. With some great marketing efforts, we found this adorable pair a forever home all the way in California. The new owner was able to not only provide a loving home to these two deserving pets but the medical care that Sarah needs.

Maxie Finds a Home

Maxie, a transfer from another shelter, was adopted twice but returned both times. She is a smart, big, red eyed rabbit who loves to snuggle. Our volunteers were pleased when she found a new home with an experienced rabbit owner. Her owner jokes that she wanted a bunny to love and we gave her a teenage girl with fur! Another success adoption story.

Princess Finds A Home Through Facebook

Princess first came to HSP

in 2009. She lived with us for almost 6 months. She was returned a year later. Princess became a staff and volunteer favorite. She was a big and beautiful lap cat that wanted nothing more than to be petted. Sadly in 2012, at the age of 9, she was diagnosed with cancer. All we wanted for her was a home where she could live out the rest of her life. Reaching out through Facebook, we found her a perfect new home where she is happy as a lap cat.

Holly’s Transformation

Holly is a 9 year old lab transferred to HSP from Pasco County Animal

Services. She had severe hair loss, ear hematoma and horrible infections in both ears. Holly was immediately treated with antibiotics and medicated baths. During these treatments staff noticed she wasn’t gaining weight as expected. Further testing revealed she needed thyroid medicine to correct an ongoing problem. Holly continues to get better, filling out and growing fur in her foster home.

“Adopting Chico was the best decision ever! He is such a little lovebug and I’m so grateful for being able to be his human!” –Katherine Kinsey, adopter

6

Animal WelfareMedical Services

HSP welcomes new leadership - Paul Sierra, our new Manager of Medical Care, Samantha Sippel, CVT, and Danielle Bates, Foster Care Coordinator, to our medical department. Paul’s first focus was to put medical care protocols in place to better serve HSP and the animals, and to grow and increase effectiveness in his departments.

Our Low Cost Vaccine Clinic, which sees patients four hours every other Saturday, served 757 pets from our community by providing low cost vaccines for those who could not otherwise afford them, as well as 45 free services to those on public assitance. Plans are to grow this service to include Spay & Neuter Clinics in 2013.

Our Medical Department provided medical services for 5,532 animals in 2012. This includes 1,288 spays & neuters on our animals. Additionally, every animal brought into the shelter spends five days in an evaluation period to ensure it is healthy. Many come to HSP needing medical care, often from neglect or abandonment. This typically includes heartworm treatments, demodex (a type of mange), and infections that can be treated in a few weeks.

Those animals needing more care (over six months) are put into our SPIN (Special Pets in Need) Program. This includes FIV positive cats, animals on special diets and those needing long-term medical care.

Thanks to our medical partners at Sunset Point Animal Hospital and Banfield Pet Hospital.

I could not have hoped for a better dog than Misty! I must give my heartfelt thanks to the staff at the Humane Society of Pinellas for giving her the chance she deserved. -Amanda Skonecki, Adopter

Samantha Sippel, CVT & Paul Sierra

HSP is a managed-admissions shelter. By limiting our intake we are able to provide special care, exceeding that of many shelters, to our animals. This care, which is funded mostly by our supporters, is what makes HSP special and why we are proud to be the County’s largest no-kill shelter.

Because of these efforts HSP was proud to receive the Connie Brooks Bay Area DART Shelter Medical Fund. This grant helps provide medical care that goes “above and beyond”, making the animal more adoptable.

Scooby, an older, adorable Chow with hypothyroidism was just one of the 10 animals cared for by this grant to date.

Special care is always needed for our youngest residents. In 2012 we cared for 375 puppies and 467 kittens under 3 months old.

77

Programs

Seniors for Seniors – In an effort to find homes for some of our older pets, and to assist seniors on fixed incomes, we offer special discounts through our Seniors for Seniors Program. Seniors over the age of 65 adopting a senior pet over the age of 8 receive 15% off the adoption fee in our store and at our Vaccine Clinic for the life of the pet.

Pets for Patriots – HSP partnered with a national organization to provide free pet adoption to qualified veterans. These pets assist veterans with Post Traumatic Syndrome and those needing help adjusting by providing companionship.

Enrichment Programs – HSP has been a leader in enrichment programs having implemented and used Open Paw® methods since 2006 (the first shelter in Florida). Our team is working to continue our science based approach to animal behavior to help our animals become and stay adoptable in our quest for them to get their “forever” home.

In addition to the Open Paw positive reinforcement training, we provide our animals with many other enrichment techniques that help acclimate them to the shelter and make them more adoptable. This includes specially created music, scents and treats placed in Kong devices that provide our dogs with play and a reward for “solving” a puzzle.

Volunteers – Our volunteers’ dedication and hard work makes an incredible difference in the lives of homeless animals. Some of the work volunteers can be seen doing include working with our adoptable animals, assisting with adoptions, participating at special

events, fundraising, shelter maintenance, and basic care of the animals.

Care for Life – Gives peace of mind to those making end of life plans by naming HSP the care taker of their pets. This free

service had 60 enrolled.

Continued Care – Temporary pet boarding for qualified pet owners facing emergency circumstances. We assisted 19 families through this program in 2012.

Fund & Food DrivesKeeping our Animeals Food Pantry Stocked

HSP provided 1,800 families in crisis with pet food this past year. This is accomplished through food drives and with partners like Sweetbay and the Pinellas Animal Hospital, and by individual donations. This included:

• Walgreens Fuzzy Belly Food Drive at 32 locations who collected food, toys, pet beds, cleaners, paper goods and more.

• 15 Girl Scout troups and 12 school groups raised over $6,900.

• Tech Data collected $937 in coins from employees

• $2,012 raised by McDonalds during monthly specials where a percentage of the proceeds support HSP.

• Critter Banks donation boxes located at various local busineses raised an additional $8,826. At the Humane Society of Pinellas, we

strive to be a resource for the pets and people in our community.

8

Foster CareThis program provides our shelter pets with needed special care by partnering them with a volunteer home. In 2012 the Foster Care Program was expanded by adding 41 new foster homes for a total of 62 and more than 276 pets were placed in foster care program, 98 during Tropical Storm Isaac.

Although the biggest need remains - care for kittens - this is a growing program. Animals needing long term care, like those undergoing heartworm treatments and skin treatments like Demodex are often needing the attention and care that can only come from fostering.

“Ol’ Man” Henry

“Ol’ Man” Henry came to us from a man who had died and left his sad, neglected pets behind. Each dog was evaluated individually, but it was clear that Henry was a little slower and a little older than the rest of his housemates. Henry was in his Golden Years and would need a bit more than we could give in a traditional shelter setting. What he truly needed was a place he could live out his days without stress and strain. Luckily for Henry, we reached out and found a “Fospice” home for him. There he is free to relax, meander, and be loved for as long as he needs.

Foster care saves lives. This only happens with the support of our Foster Care Volunteers.

No experience necessary; only the willingness to open your home and heart.

Email: Foster@HumanePinellas.org

Becky’s Foster Care Story

Becky and her five puppies were transferred to HSP from another shelter. When Becky arrived it was apparent she had been undernourished and was deteriorating under the strain of caring for her babies. Her ribs were showing and she was frail despite her sweet disposition. As if these conditions weren’t enough, she was heartworm positive. We knew that foster care would be best for her.

Through the seemingly limitless love of her foster family, Becky gained a solid ten pounds in no time and began to look like herself again.

It is through these solid foundations of care that pets are able to become more adoptable and well-adapted. Becky has since made it through motherhood, her spay surgery, and heartworm treatments. We are proud to say that Becky and all her puppies were adopted.

Fospice Care

Volunteers help our pets who are undergoing “Fospice” Care; Foster Hospice care for an older animal. We believe these animals coming to the end of their lives deserve a safe, warm home for their final days and with the support of our volunteers we can make that happen.

276 Animals were in the Foster Care Program during 2012

99

Getting the Word OutPlay with Kittens Online – In October, HSP unveiled iPet Companion, a robotic cat toy that allows people to play with adoptable cats over the internet, the first shelter in Florida to do so. The $9,000 system was donated by Kong and iPet Companion. Now people all over the world can not only see but play with our kittens. News coverage included stories by Bay News 9, Tampa Bay Times, Channel 10 and Fox 13 News.

Almost every Tuesday you can find Twila Cole, Director of Events & Community Relations at Cox Media with one of our featured pets. Last year radio personalities Phoebe Kushner (Hot 101.5) and Danielle McBroom (97X) promoted our pets on-air, through video productions and on their websites, all at no cost to HSP! Thank you all at Cox Media for being such a great partner of HSP.

HSP staff was asked to speak to the Area Agency on Aging to help promote the value of pet ownership for seniors. This started as a panel discussion and ended in a televised program on local PBS affiliates that aired in Pinellas and Pasco Counties.

HLN, a CNN affiliate, invited us to be part of a national broadcast to discuss the effects of Tropical Storm Isaac, and all natural disasters, as they relate to pet care.

Tampa Bay Showcase, a program on CW44, invited us to be a part of the show in a 20-minute segment that not only featured our pets but allowed us to share our success stories and mission.

HSP initiated the first of many pit bull awareness campaigns in October to help bust the many myths surrounding this breed.

36 press releases were created and sent to local media in 2012, many of which were carried by media organizations across several platforms.

Play online at HumaneSocietyofPinellas.org

Danielle from 97X with Bozo

Tilly takes over Cox Media Group

Rufus - I’m ready for my close up

2012 Announced our new Pet Boutique.

We raised over $12,000 from the sale of pet related items.

Stop by and check out the store and support HSP.

Over 6,650 Fans on FacebookLike us at HumaneSocietyofPinellas.org

10

EventsHappy Tails Dinner Party

Home Port Marina presented the 2nd Annual Happy Tails, a sunset dinner party to benefit HSP. Ozona Blue hosted the fundraiser that entertained over 20 VIP guests before the dinner party on the patio. Guests were treated to an amazing buffet of Ozona Blue’s signature dishes topped off with a Florida classic; key lime pie. We thank everyone who made this another successful event raising over $10,700!

Bark at the Ballpark

2012 at Bright House Field offered 4 event dates; 1 Bark at the Ball Park and 3 Yappy Hours® inviting dogs and their owners. There were over 7,000 people with over 700 pets that shared in this celebration of companionship while raising over $6,000.

Cruising For Critters

Cruising For Critters motorcycle fun run was sponsored by Fran Haasch in memory of her beloved Patches, who was adopted from HSP and sadly passed away this year. With a net profit of over $7,600, we look forward to Fran’s continued support in this event while the legacy of Patches lives on.

Mutt Strut

Mutt Strut entertained over 2,000 visitors, 45 vendors and adopted out pets as well! Being held on St. Patrick’s Day brought out the festive spirit and generated $21,023.

Pamper Your Pet, Pamper Yourself

Safety Harbor Resort & Spa presented Pamper Yourself, Pamper Your Pet; a week long fundraising event featuring a pet wedding, vendors, raffles, a reception and more. Pet couples walked down the aisle, through the archway and received their ‘mutt’rimony vows officiated by Channel 10 news anchor Reginald Roundtree. Plans for 2014 are underway; watch for details!

2013 Celebration of Companionship

This year’s calendar featured 95 pets. With 6,880 votes from 2,246 supporters in 7 different countries, this unique, community supported fundraiser sold out of calendars this year and raised $5,500.

Out and About

HSP sets up an informational booth at various tradeshows, rescue meets, store openings, fairs, and community events. You could find us at 77 locations in 2012 where we were able to share our message with approximately 15,000 people.

Holiday Celebrations

This year HSP partnered with PetSmart’s Santa Paws where we set up to take photos of people and their pets, many in holiday gear, as part of the holiday celebration.

You could also find us at Christmas Under the Oaks Arts & Craft Show, in which we have participated for the past 15 years under the leadership of our volunteer, Marie Phillips. $4,681 was raised from these two holiday events.

$71,797 raised through events in 2012

1111

THANK YOU!

Total operations revenue for 2012 was $1,575,949 and expenses were $1,467,097. The primary funding source continues to be individual donations, which make up 80% of all income. Care of animals, whether through medical, kennel or the adoption process, represents 57% of the expenses, fundraising 22% and administration 21%. Fundraising costs include direct mail appeals, events, staff salaries and community outreach activities. This budget represents a consistency with those of the past few years with no remarkable growth in revenue or expenses.

The Humane Society of Pinellas is an independent, non-profit organization that is solely responsible for its own funding. HSP does not receive government funding or tax dollars, nor is it affiliated with national organizations.

Key Staff:Support staff can be reached via email by: First name@HumanePinellas.org. for example: Sarah@HumanePinellas.org.

Main phone (727) 797-7722Executive Director: Sarah Brown, x224Director of Finance & HR: Susie Harris, x223Director of Operations & Enrichment: Bobbie Bauwin, x237Senior Director of Development: Kelly Hodges, x226Director of Community Support: Abigail Kamleiter, x223Director of Events & Community Relations: Twila Cole, x222Manager of Medical Care: Paul Sierra, x240Humane Education Specialist: Megan Kempshall, x230Adoptions & Volunteer Services Manager: Lucy Monette, x238Foster Care Coordinator: Danielle Bates, Foster@HumanePinellas.org, x240

Adopt - Donate - Volunteer

Stay connected:Facebook, Twitter, E-NewsletterHumaneSocietyofPinellas.org

Apopt - Donate - Volunteer