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2013 / 2014 Media Information
2012 advertising & sponsor rates Now available on iPad, iPhone & online
What is Discover Touring?
With so many options, starting out in the world of motorhomes and caravans can be ba� ing. Discover Touring aims to inspire, empower and guide newcomers and those returning to the pursuit to enter this colourful new world of independent travel.
Discover Touring is packed full of advice and information on getting started, from buying your caravan or motorhome, to where to stay and trails to walk, and activities and attractions that take in some of the most breathtaking “must see” places. Under the editorial guidance of Barry Williams, long time editor of The Caravan Club magazine, and an array of established travel and lifestyle journalists, Discover Touring contains all that tourers need to prepare for their road trips.
Discover Touring takes the reader on a journey through the British isles and overseas and explores the many wonderful ‘experiences’ to be had. Also each issue focuses on the practical aspects of touring such as preparing, planning, latest innovations and technology, tips for a successful journey every time and much, much more.
The next issue of Discover Touring is available to buy at £4.99 from March 2013 (the following issue in October 2013).
A further 50,000 carefully pro� led newcomers to touring and those considering touring will also receive a copy by email, free of charge.
Discover Touring is a bi-annual, high-quality newsstand magazine that introduces newcomers to the exciting world of touring in a caravan or motorhome.
Copies and distribution Launch of Discover Touring
E-editionAs well as enormous newsstand coverage, Discover Touring will also be sent as an e-edition by email three times to 50,000 recipients from November 2012. Our data consultants have selected records of consumers who � t into our touring newcomer pro� le, namely: 5 years in the lead up to retirement date or up to 5 years post retirement date, or young families/empty nesters; all with a household income of at least £40,000; all who consider themselves active, outdoors types; all who have expressed an interest in the purchase of a caravan or motorhome and all who have at some point subscribed to or read a copy of a caravan or motorhome magazine. These email recipients will be sent the entire magazine on 3 separate occasions each cycle.
Total: 150,000 emailed e-editions to 50,000 carefully profiled consumers
Launch of Discover Touring
Discover Touring’s aim is to encourage newcomers to touring, or those considering getting started, to inform and inspire readers to visit a dealer and make their � rst capital purchase.
We achieve this aim by making the print magazine available in as many outlets as possible. The retailers we work with range from WHSmith high Street and travel outlets, through to Martin McColl, through to major grocery multiples such as Sainsbury and Morrisons. The magazine is also sold through a handful of dealer shops and at the major caravan and motorhome events throughout the year. 20,400 copies service this broad retail network*.
* publishers statement against the distribution period March 2011 to March 2013. Please check with the publisher for updates.
Touring facts and stats
On the moveThe Discover Touring App will allow readers from all over the world to download back issues and the current issue to their mobile device, or read a copy online. Great for those looking for touring inspiration on the move!
● Premium newsstand requested and paid for circulation in the UK and Europe, backed up by 150,000 emails to 50,000 carefully pro� led email recipients and the new Discover Touring App
● Editorial content to attract � rst time tourers or those considering a touring lifestyle, 30-somethings and families through to empty nesters
● With an advertising ratio lower than other newsstand magazine in the sector, your ad has greater standout
● Major capital purchases are made when starting out, so you can develop brand loyalty with our readers from early on in their decision-making processes
● There are 500,000 caravan tourer households and 164,000 motorhome tourer households in the UK, and the trend has been rising steadily *
● 20,000-30,000 new tourer caravans are bought each year, and countless pre-owned **
● 5,000-10,000 new motorhomes are bought each year, and countless pre-owned **
● Tourers, or those considering the touring lifestyle, tend to be a� uent ABC1 with average incomes higher than the national average *
● 25% of caravans and motorhome owners had been regular campers *
● Tourers travel on average 1,250 miles per year (or 1,800 if overseas), with an average family/ couple budget of £40 per day *
● Around 25% of tourers travel with children *
● 40% of tourers walk for leisure every trip *
● 60% of tourers cycle “sometimes” or more often *
● 85% of tourers go sightseeing on every or most tours *
● 88% of tourers count photography as either a hobby or interest *
● 33% of tourers take pets with them on tour *
● 33% visit wildlife/nature reserves/birdwatch most times they are away
● 40% of tourers visit castles, forts and museums most times or every time when on tour *
● Less likely than the average to smoke or to be vegetarian ***
● 30% of tourers have access to a PC when on tour – and growing rapidly *
Source: * The Caravan Club, ** The NCC, ***TGI
When times are tough you need to make your advertising spend go furtherAdvertising rates are similar to newsstand titles in this sector that stay on sale for one month – Discover Touring has an on sale period of up to 6 months.
2013/14 advertising & sponsor rates
Contact detailsDiscovery Media Group Home Counties office Editorial, PR and design enquiries, 01296 631 273Ben Lane: [email protected]
London office 020 8297 9073Commercial, advertising and strategic enquiries, Mark Galbraith: [email protected]
Registered address: Discovery Media Group, 63 Dundale Road, Tring, Herts HP23 5BX.
All measurements in mmType Area /
Ad sizeTrim Size Bleed size
Price per insertion
Double page spread 400 x 274.8 420 x 297 426 x 303 £3,300
Outside back cover 188 x 274.8 210 x 297 216 x303 £2,400
Inside front cover 188 x 274.8 210 x 297 216 x303 £2,100
Inside back cover 188 x 274.8 210 x 297 216 x303 £1,950
Full page 188 x 274.8 210 x 297 216 x303 £1,750
Full page (guaranteed position)
188 x 274.8 210 x 297 216 x303 £1,950
Please note on all bleed ads: No copy within 12mm of the gutter – this may be lost when perfect bound
Half page – Vertical 92 x 274.8 – – £950
Half page – Horizontal 188 x 136 – – £950
Quarter page (Vertical only) 92 x 136 – – £500
1/5th page editorial strip 188 x 55 – – £500
Double page spread 1/5th page editorial strip
– – £1,000
Classified:
Sites directory lineage entry: £90 / €100
Dealer directory lineage entry: £180 / €200
50k Email broadcast sponsorship: £850
Inserts and cover mounts: Price on application, please call 020 8297 9073
PDF preparation and deliveryPDF files are a convenient, efficient means to provide your ad electronically and if you follow the specific guidelines below will enable us to print your ad exactly as you designed it.
File PRePARATionl Check your ad size is correct
l Check all colours are CMYK - no Pantone / RGB
l Check all imported images / logos are CMYK - and are at 300dpi at 100% of print size
PDF PRePARATionl Files must be supplied as
Acrobat 4 (PDF 1.3)
l PDFs must be supplied as Single Page Composite CMYK files
l Registration marks must be present on all files centred and offset by 2mm or 6pt
l Bleed should be added on all edges of at least 3mm
l Fonts must be embedded
l PDFs should not be supplied that contain Multiple Master fonts or TrueType fonts this is because the results from these fonts can be unpredictable
l All PDFs should be created without ICC profiles and custom colour profiles. Do not embed any profiles
l There must not be any non-flattened transparent elements within pages, as they will not produce correctly
General enquiries: [email protected]
Dealership advertising and sponsorship: RV Sales 01793 721721
